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Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos.  He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.

Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits.  The shows’ host claims that by attending this 3-day conference and expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip summarized his position on conferences like The Digital Dealer Conference & Expo by describing them as real world versions of Social Media and Marketing and attendees should manage their expectations.  According to Philip, “Online networking should have a real world component.  Putting a face to social media contacts is a great way to preserve long time relationships. After all, what are friends and conferences for!”

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The inaugural broadcast of a new Podcast on Blog Talk Radio – The Mentor – aired on Monday, September 21st. 2015.  The show was hosted by Philip Zelinger, the President of Ad Agency Online, LLC.  It was the first in a series – The Mentor Forum – that will feature successful business people and entrepreneurs willing to share their secrets for success as well as stories of their failures with anyone willing to listen and learn from their experiences.

The first show laid the groundwork for the series without the need for a guest as Philip shared his own objectives in hosting the show and how he arrived at The Mentor as the title.  “My career in the retail auto industry as a General Manager, Executive Dealer and Dealer Principal led me to my role in the advertising industry and my investments in technology based vendors supporting the auto industry. My more recent focus on software as a solution to subsidize and in some cases replace brick and mortar businesses beyond automotive motivated me to host The Mentor as a way for me to pay it forward to other business people and next generation entrepreneurs.”

Philip shared some of his fundamental business concepts during the show that contributed to his personal branding line of “What are friends for!”  He defined a Mentor as someone willing to share with no personal agenda and the perfect partner as someone who places their partner’s interests over their own.  Philip credited some admitted business failures to partners who didn’t reciprocate.  Although, he claims that he wouldn’t have changed his position to focus on his partners needs first since his 37 year marriage to his wife Mary Ann was based on that concept.

The show ended with an offer for successful business thought leaders to join him in future shows as a featured guest along with an invitation for The Mentor(s) to help business owners bring their vision to the world.  Listeners were invited to Contact Philip Zelinger at AdAgencyOnline.Net or email him at pzads@bellsouth.net for a confidential discussion.  To quote Philip, “After all, what are friends and Mentors for!”

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The PSHQ Entrepreneur scheduled for September 01st 2015 at 2:00 PM EST features an interview by Scott Davis and Philip Zelinger with Ryan Acterhoff, the Chief Administrative Officer of Pizza Ranch. Read the rest of this entry »

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The Host of today’s show, Scott Davis, will interview Adrie Groeneweg, the Founder and President of Pizza Ranch.

Adrie founded Pizza Ranch as a family and community focused restaurant with a small staff.  It has since grown into a chain of 193 restaurants employing over six thousand people nationwide. Read the rest of this entry »

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The PSHQ Entrepreneur scheduled for August 12th. 2015 at 12 Noon EST features Co-Hosts Jake Davis and Philip Zelinger interviewing Peter Sperry, the founder of Redpoint Rack, LLC and Co-Founder and visionary behind ProblemSolutionHQ Read the rest of this entry »

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