Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos. He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.
Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits. The shows’ host claims that by attending this 3-day conference and expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.
Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.
Philip summarized his position on conferences like The Digital Dealer Conference & Expo by describing them as real world versions of Social Media and Marketing and attendees should manage their expectations. According to Philip, “Online networking should have a real world component. Putting a face to social media contacts is a great way to preserve long time relationships. After all, what are friends and conferences for!”