Automotive advertising agencies were reminded of the importance of creative that delivers a relevant message for consumers in automotive advertising for both the real and the virtual showroom on AdAgencyOnline.Net’s blog talk radio show, “Lunch With Ralph.” The FREE automotive advertising resource/networking portal is widely recognized by the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs” and Ralph Paglia, National Director of Digital Marketing for ADP, and Philip Zelinger, President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, shared their collective automotive advertising wisdom with their online audience of automotive advertising agencies and auto dealers. The theme of today’s blog talk radio show was that many digital automotive advertising applications have abandoned the conventional wisdom that the message matters and that automotive advertising agencies may have inadvertently created a disconnect between online and conventional automotive advertising.

Automotive advertising agencies have justifiably shifted their automotive advertising media investments from conventional to online Internet resources to maximize the R.O.I. for their auto dealer clients. Unfortunately, many automotive advertising agencies have been single mindedly focused on the statistics and back end analytics with little priority placed on the message that they are delivering. Both Ralph Paglia and Philip Zelinger commented on the importance of building a consistent message across all media to maintain frequency and retention of message in both the real and the virtual world. More importantly, the message itself must be relevant to the consumer based on current market conditions with an element of “branding” tied to the individual dealer to differentiate him from the other auto dealers in his market.

AdAgencyOnline.Net already posts FREE automotive advertising creative on their portal – www.adagencyonline.net – but today they took their focus on creative to the next level. Both Philip Zelinger and Ralph Paglia invited their audience of automotive advertising agencies and auto dealers on AdAgencyOnline.Net as well as members of Mr. Paglia’s auto industry networking portal, ADM – www.automotivedigitalmarketing.com – to contribute their best creative on a forum started by Philip Zelinger titled, “Creative Counts In Both The Real And The Virtual World. I’ll show you mine if you show me yours!” The challenge to contribute “best practices” in automotive advertising is a common theme of both online networking communities which evidence the value of the Internet as a resource for automotive advertising agencies and auto dealers willing to listen, learn and teach through auto industry social networking sites such as AdAgencyOnline.Net and ADM.

Several auto industry vendors featured on the portal as “preferred vendors” contribute to the automotive advertising resources offered on AdAgencyOnline.Net including LeadConverter, Laser Stream Video, Ai Dealer, ADP, BZ Results, NeoSynergy, Gumiyo, Kihon Media, CarFolks.Com, SmartWomenBuyCars.Com, Reora, JL Media and Ad Agency Online. Other auto industry vendors pending approval as “preferred vendors” appear regularly on the blog talk radio shows including “Lunch With Phil” that runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST and “Automotive Advertising Experts” that runs every Friday from 12:00 Noon to 12:30 PM EST. There is also a quarterly online Dealer 20+ Group that provides best practices in automotive advertising hosted by auto industry insiders that have been approved by Philip Zelinger. The more prominent automotive advertising applications invited to contribute best practices in the past include eBay Motors, Adtel, C2PN, NADA-24 and DrivingSales.Com.

Automotive advertising agencies and auto dealers that want to post their automotive advertising creative to support the online auto industry networking portals are invited to visit www.adagencyonline.net and select the Ad Agency Online FREE consultation link or www.automotivedigitalmarketing.com and enter your creative on the forum posted by Philip Zelinger. Automotive advertising agencies and auto dealers are also welcome to join AdAgencyOnline.Net as an affiliated independent automotive advertising agency or to hire Ad Agency Online as a full service automotive advertising agency to either develop their own in-house office or to use Ad Agency Online as a turn-key solution for all of their automotive advertising needs in both the real and the virtual world.

For additional information on any of the automotive advertising resources offered through AdAgencyOnline.Net contact Philip Zelinger directly at 1-888-796-2228. To quote Philip Zelinger, Help is only a click away!”

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