Automotive advertising agencies have learned to leverage their resources through auto industry social networking sites like . The online resource portal reviews cutting edge automotive advertising applications and shares best practices with site visitors through links to “preferred automotive advertising vendors” posted on the site as well as through blog talk radio shows featured on the site’s online station – WAAOL, All Automotive Advertising News All The Time.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on AdAgencyOnline.Net, has interviewed a number of decision makers for a variety of preferred automotive advertising vendors. Many of the vendors that were reviewed and then featured on AdAgencyOnline.Net have also engaged AAOL to represent them, including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, Bulldog Marketing Technologies, CityTwist.Com, DealMaker.Com and EveryCarListed.Com. These applications represent online selling processes that replicate those in the real world showrooms. They cover everything from the “meeting and greeting” introduced online by the customer interaction platform – AutoTransaXion – presented by Argistics, to conversion and product presentation tools such as Video CarLot, to direct market selling and follow up processes like Bulldog Marketing Technologies and CityTwist and leveraged 3rd party inventory marketing sites to find new customers such as EveryCarListed.Com.

Philip recently posted an article on the importance of technology and the Internet in today’s automotive advertising industry on the blog site hosted by EveryCarListed.Com, . “I invested 25 plus years as a General Manager and Dealer Principal in the retail auto industry. My “generation” placed our priority in people and product over technology driven selling processes. The Internet was at “dial up” speed and our DMS was limited to an in-house server with basic applications focused on producing a P&L that linked sales, service and parts for a monthly recap to see what happened, not to determine what should be happening in our day to day operations let alone as a platform to help us sell or service more vehicles and improve our profits.”

“We recognized that people like to do business with people that they like so we built our business and relationships from within by maturing, training and most importantly retaining our key staff and customers. The Internet, coupled with a change – real or imagined, in the work ethic of our staff has changed the way that today’s auto dealerships do business. More accurately, it has changed the way that our customers do business so auto dealerships and their automotive advertising agencies are being forced to lead, follow or get out of their way if they want to survive in today’s Internet and technology driven auto industry!”

“The good news is that the phrase that “you can’t teach and old dog new tricks” did not apply to me and mine and we found our way onto the World Wide Web. If anything, the philosophy that you shouldn’t “throw the baby out with the bath water” gave us old school car guys/gals an advantage over this generation’s technology focused auto dealers since we kept the relationship part of our selling processes but we enhanced them with today’s more efficient applications and technologies developed to travel on the Internet Super Highway!”

“In today’s auto industry shared Internet based inventory marketing platforms like EveryCarListed.Com, (ECL), provide a leveraged automotive advertising tool that we could only dream about when I first got into the automobile business. If an auto dealer wanted to sell a new car, a used car or even to attract someone into our parts or service department we had to write a check to a radio or T.V. station or “bend over” for an annual contract with the local newspaper to get a competitive rate to place an ad. Tent sales were one way to provide customers with a “one stop shopping experience” but that solution was temporary at best and it cut us off from our future service business. Auto malls were developed to share expenses and allow customers to compare different makes and models in one trip but the rising costs of real estate and shrinking profit margins have turned many of those operations into malls or high rise condominiums.”

“The solutions provided by sites like are both cost effective and relevant to today’s car shoppers and auto dealers on many levels. The free listings of new cars, used cars and C.P.O.V. vehicles for auto dealers are their core product/service but frankly their true differentiator is in their support of services like this blog forum and the ability for individuals to list their car for sale for free along with the auto dealerships.”

“Additional information on ECL through upgraded packages offered to auto dealers in both the virtual and the real world coupled with integrated conversion tools and pending video applications are just the tip of the iceberg and I am anxious to represent them and theirs to me and mine through my advertising agency, Ad Agency Online, L.L.C., on our free automotive advertising networking portal – and on my blog talk radio station – WAAOL, All Automotive Advertising News All The Time , – as their business model matures. Information is the most valued asset on the Internet and ECL provides a lot of it!”

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies headed by Philip Zelinger that supports AdAgencyOnline.Net. Automotive advertising agencies and auto industry focused vendors are invited to join the online networking community by contacting Philip Zelinger directly at 1-888-796-228 or via email at . Auto dealers that would like to listen and learn from the automotive advertising experts interviewed on the portal’s blog talk radio shows can visit or . To quote Philip Zelinger, “Help is only a click away!” ###

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