Archive for the “auto industry” Category

Testimonial Builder-LOGO FINAL Peter

Testimonial Builder has attracted several auto industry experts in recent months. Their most recent
addition is Philip Zelinger, the President of Ad Agency Online, LLC and equity partner in several next
generation technology based companies.

The recent launch of Testimonial Builder’s video testimonial app in both The App Store and Googleplay has attracted the attention of several new investor partners. The most noteworthy addition to date is Philip Zelinger, a former auto dealer and recognized authority in the automotive advertising industry. As the President of Ad Agency Online, LLC, the host of a Blog Talk Radio Show – The Mentor and a serial entrepreneur involved in several successful start up technology companies Philip has a reputation as the “go to guy” for next generation technology based solutions serving the auto and advertising industries.

Philip is a contributing member of The Board Of Advisors for Testimonial Builder and his participation has attracted a number of his friends in the auto industry to join him. Philip explained his reasons for investing in Testimonial Builder and his support for their unique app designed to facilitate taking and distributing video testimonials for customers at the point of sale. “I have learned to focus on people over product and price and Peter Martin, the Founder and President of Testimonial Builder, is a long time friend and former business partner with Ad Agency Online with his email marketing company Cactus Sky. I share Peter’s vision to provide consumer centric content for auto dealers using social media as a way to put an auto dealer’s customers to work for them. Testimonial Builder is based on the old school wisdom of relying on customer referrals but it takes it to the next level using social media with enhanced SEO benefits not available through conventional online advertising.”

According to Mr. Zelinger there will be three more members joining him on the Testimonial Builder Board Of Advisors over the next few weeks. They provide expertise and established reputations and relationships in the auto industry that promise to compliment Mr. Zelingers’ contributions. In addition, a new investor and Board Of Advisor member will be announced shortly with a focus on the Medical Profession as an expansion of Testimonial Builder’s target market beyond the auto industry.
Peter Martin explained the expansion plans built into the business model of Testimonial Builder. “My
background in the retail auto industry and success with email marketing companies like Cactus Sky justified my initial focus on establishing Testimonial Builder as a solution for auto dealers to capture and distribute customer testimonials. However, Testimonial Builder has a universal value for any industry seeking to leverage their existing customer base using video and social media to extend their marketing messages beyond their own websites and digital advertising. Our recent investor partner is a medical professional who promises to expand our customer base to the medical industry on many levels.”

Testimonial Builder also has plans to expand into Real Estate, Multi Level Marketing Platforms and a
variety of industries in 2018. Negotiations are ongoing with investor partners in each of these fields built on the success of Testimonial Builder in the auto and medical industry.

For additional information visit http://www.TestimonialBuilder.com

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The Mentor Cover 1400x1400

Philip Zelinger will be reviewing a new Artificial Intelligence based research and analytics platform http://dumbstruck.com in today’s interview with Anthony Parente, the Head of Research for Dumbstruck.

Dumbstruck claims to have accumulated the single largest database of consumer information specific to facial recognition and related emotional decisions in the shopping/buying cycle.  They collected this data over several years with their original application that solicited online respondents to focus groups evaluating various advertising and marketing projects for several major companies.

Their next generation offering has applied machine learning algorithms to this collected data allowing for automated analysis of picture and video advertisements without the need for the human focus group.  The efficiencies this presents to evaluate advertising is obvious.  However, their true asset and value may be the fact that they can now license their data to other AI based software solutions.

About Dumbstruck:

More than $540 billion will be spent on advertising in 2017, but $270 billion of it will be wasted on highly ineffective ads.  Founded in 2013 by Data Science PhDs and Software Engineers, Dumbstruck is an artificial intelligence platform that uses emotion analysis and machine learning to accurately predict the effectiveness of an advertisement BEFORE it is launched.

Dumbstruck has worked with some of the largest media companies and advertising agencies in the world including Omnicom, NBC, Warner Bros, Lionsgate, and iHeartMedia. In addition, Dumbstruck has been recognized by Digiday as the Best Content Marketing Tech Platform and by Omnicom as one of the Best New Advertising Technologies.

In the coming years, Dumbstruck will continue to bring the predictive power of emotion to advertisers across the world. In addition, we will expand our predictive capabilities to include additional solutions for the healthcare, education, and automotive industries

About Anthony Parente

As the Head of Research at Dumbstruck, Anthony has analyzed hundreds of thousands of emotional responses to advertisements (making him one of the foremost emotional analysis experts in the world). In this role, Anthony has also developed a proprietary system for analyzing advertisements which is at the core of Dumbstruck’s AI-powered predictive analytics engine.

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Cedar Falls, IA,;  Team Toyota was featured in the cover story of the June 2014 Edition of AutoSuccess Magazine titled, “Winning The Loyalty Game! The Retention Strategy That Added $3 Million To Team Toyota’s Bottom Line.”

Paul Muller’s Team Toyota Auto Group includes Team Toyota Princeton, Team Toyota Langhorne and Team Toyota Glen Mills. All three of these highly respected operations have collectively received 70 Toyota Excellence Awards for outstanding performance in sales, service, parts and customer relations and they all credit Driving Loyalty for contributing to their shared success.

Kevin Stroble, The GM of Team Toyota, confirmed his support of Driving Loyalty and their comprehensive customer loyalty program, “All three of our stores use the same partner to automate loyalty-related marketing activities because they give us the flexibility to experiment with our bricks and mortar processes without sacrificing the quality or consistency of the marketing going out to our customers. This is important because it means that our results don’t dry up when we have turnover or someone has an off month. We set our parameters and profit requirements and they take care of all of the behind-the-scenes activities. Kevin credits his dealership’s recent success on a simple formula, “The key to our success was eliminating points of failure. We focused on doing what we do well and automated the things our people didn’t do or didn’t do well.”

Scott Davis, the President and Founder of Driving Loyalty, explained the unique value added services that his solution contributed to Team Toyota, “The heart of the Driving Loyalty marketing platform is “The Undeniable Offer.” We deliver these undeniable offers every month to qualifying customers that are designed to educate the customer as well as encourage them to engage with the dealership. Every statement compares the customer’s current vehicle against a newer vehicle with little or no money down. Giving customers real payment options on real vehicles increases engagement because it creates questions that only the dealership can answer. The customer feels like they are making an educated decision and the dealership gets to earn the customer’s business while earning a reasonable profit. It’s a great win-win.”

In addition to providing retention related marketing campaigns Driving Loyalty provides Team Toyota with real-time dashboards and closing tools to keep everyone on the same page when the customer visits the dealership. All marketing activities to the customer are easily accessed along with advance notice of any planned customer visits for sales or service. This link between sales and service has proven to be an invaluable tool that has greatly enhanced profitability for Team Toyota in both sales and fixed operations.

About Driving Loyalty, LLC: Driving Loyalty has been operating out of their facilities in Cedar Falls, Iowa since. 2003. They started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide. Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers. Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

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Cedar Falls, Iowa: August 12th 2014, Driving Loyalty will be introducing their newly announced B2C and B2B Social Marketing Initiative at Autocon 2014 as an enhancement to their Database Marketing Platform. Autocon 2014 will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Autocon 2014 has a unique reputation as a “Dealer Generated Conference.” Scott Davis, the President and Founder of Driving Loyalty, explained why he decided to exhibit at Autocon 2014, “They share our focus on relationship based selling and the power of networking. As a result, it is the perfect place to launch our new B2C Social Marketing Initiative that adds Social Media to our email, Direct Mail, PURL’s and outbound Call Centers to leverage established relationships for our auto dealer clients with their customers. Our B2B Social Marketing Initiative allows us to network with complimentary vendor partners to leverage our resources and improve the R.O.I. for our shared dealer clients from our combined products and services. Autocon 2014 features speaker sessions by many successful auto dealers, including some of our valued dealer clients, and exhibits by several of our B2B vendor partners, such as CallRevu, making our decision to participate in the conference an easy one.”

Auto dealers speaking at Autocon 2014 include Chris Saraceno, Vice President and Partner at Kelly Automotive Group, Bernie Moreno, President of The Collection Auto Group, Brian Benstock, General Manager and Vice President of Paragon Honda and Richard Bustillo, General Manager of Rick Case Honda. According to Scott, “The real world experiences and advice that these speakers provide represent a unique advantage over the typical vendor sessions hosted at competing auto industry conferences. I expect to be able to listen and learn as much as I will presume to teach.”

Auto dealers are attending conferences to gain access to auto industry insiders supporting these events. Next generation sales and service processes being introduced at Autocon 2014 are often powered by technology driven vendor solutions like Driving Loyalty and learning about them is worth the price of admission. Autocon 2014 also includes educational sessions on 15 different categories covering advertising, digital marketing, social media, retention, certified pre-owned and more. All-in-all, over 150 best practices will be shared over the course of the three days.

About Driving Loyalty, LLC.: Driving Loyalty has been operating out of their facilities in Cedar Falls, Iowa since. 2003. They started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide. Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers. Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

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Cedar Falls, Iowa: August 04th 2014, Driving Loyalty, an auto industry focused technology vendor based out of Cedar Falls Iowa, announced that they will be exhibiting their database marketing platform at Autocon 2014. The self-described “Dealer Generated Conference” will be held at The Aria Resort & Casino in Las Vegas September 03rd through September 5th 2014.

Scott Davis, the President and Founder of Driving Loyalty, was quick to explain why he chose to exhibit at Autocon 2014 vs. the many competing venues targeting the lucrative auto industry, “I was impressed with their speaker list of auto dealers instead of the typical vendors that dominate other auto industry conferences. People like Chris Saraceno, Vice President and Partner at Kelly Automotive Group, Bernie Moreno, President of The Collection Auto Group, Brian Benstock, General manager and Vice President of Paragon Honda, Richard Bustillo, General Manager of Rick Case Honda, Jessica Germain, Director of Customer Experience for Germain Automotive Group and Raquel Case, General Manager of Rick Case Maserati, Alfa Romeo can provide real world experiences and advice that will help Driving Loyalty serve our dealer client’s needs.”

A growing number of auto dealers challenged by changing market conditions and consumer preferences are turning to conferences to learn about the next best thing to help them sell and service more customers. Autocon 2014 seems to have hit the right formula for success by focusing on auto dealers vs. vendors. Thought leaders in the auto industry including auto dealers and select vendors will host educational sessions focusing on 15 different categories covering advertising, digital marketing, social media, retention, certified pre-owned and more. All-in-all, over 150 best practices will be shared over the course of the three days.

Driving Loyalty is uniquely qualified to address the subjects addressed at the conference. Their automated database marketing platform is powered by proprietary software and algorithms that have proven successful for over 200 auto dealers. Their solution includes targeted email, direct mail, PURL’s, an outbound call center and a newly introduced social marketing initiative. According to Scott Davis, “Our platform covers every element of sales and service for an auto dealer to increase their customer loyalty, retention, certified pre-owned vehicles and improved profits. Virtually all of the subjects listed on the Autocon 2014 agenda are part of our process for our auto dealer clients.”

About Driving Loyalty, LLC.:Driving Loyalty has been operating out of their facilities in Cedar Falls, Iowa since. 2003. They started as a family owned operation but several industry savvy investor partners have joined the company supporting their expansion and shift to the more comprehensive solution they currently provide. Driving Loyalty has been selected as “One of The Top Ten Companies To Watch” by AutoSuccess magazine for three years in a row.

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