Archive for the “Bulldog Marketing Technologies” Category

AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best source for video imagery for websites and other integrated vendor platforms that rely on them for their proprietary vehicle video content. Read the rest of this entry »

Comments No Comments »

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote.  The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.

Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes.  Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked.  Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price.  Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service.  Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase.  Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”

“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers.  Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all.  The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer.  Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective  quickly converts to finding a dealership that they are comfortable with.  Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”   

“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds.  They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”

“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in.  In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit.  When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”

About Carlos Diaz

In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO.  Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.

Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.

For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.

In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was.  Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development.  Carlos managed six Business Development Centers for 7 franchises,  all powered by his InstaQuote system.

About InstaQuote

• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.

• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.

Products/Services

InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.

The InstaQuote Philosophy

1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.

2. Incorporate the latest web based technologies that enhance the overall customer experience.

3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.

4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.

5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders”  and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies,  Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts.  Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions,  Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

Comments No Comments »

Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their sponsored automotive advertising social networking resource portal — http://AdAgencyOnline.Net — recently promoted the 2010 NADA Convention on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.”  Philip described the NADA convention as a “must attend event” for his independent affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors that regularly tune in to listen and learn from Philip and the auto industry experts featured on his blog talk radio shows.

Philip suggested the NADA Convention as a means to stay ahead of the competition by learning about the new automotive advertising technologies and applications being introduced by the vendors and speakers that will be featured at the convention.  The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center.  Additional information on the convention is available at the NADA website — http://NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010.  Philip advised his online audience to register before the deadline to take advantage of the discount with the confidence that their investment of their time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including his own AdAgencyOnline.Net.

Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies connected by the proprietary online communication/distribution system developed by Philip Zelinger in December of 2001.  The unique operating system that links these automotive advertising agencies was designed as a means to leverage the resources of the participating automotive advertising agencies, production partners and select automotive advertising vendors to allow them to compete with national automotive advertising agencies.  The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of online technologies that were developed to support the growing World Wide Web. 

According to Philip, these same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry.  The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms and the newly developing automotive advertising applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet is the key to profitability today and survival tomorrow.  The NADA Convention allows auto industry vendors to present new cutting edge automotive advertising applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition.  More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it!

The blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace.  Philip uses various blog talk radio shows in addition to his Lunch With Phil Discussing Automotive Advertising show including the “Automotive Advertising Experts” and “Lunch With Ralph Discussing Automotive Advertising” shows.  These programs serve as an online communication system for AAOL to share best practices and new vendor applications with his affiliates and site visitors surfing the web to get the inside story on the auto industry.  In addition, WAAOL attracts new vendors anxious to tell their story to the automotive advertising decision makers who follow the shows which allows AAOL to review cutting edge automotive advertising applications before competing agencies even know that they exist.

Several automotive advertising vendor clients of AAOL were discovered during their online reviews on WAAOL and most of them will be represented at the NADA Convention.  According to Philip, the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.

For example, ronsmap is a game changing online car buying/selling site for both consumers and dealers that has scheduled their product launch to coincide with the 2010 NADA Convention.  According to Philip, ronsmap makes car buying fast, comprehensive, transparent and live.  Their new technology gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings.  More uniquely, they provide auto dealers with an unprecedented level of sales intelligence on consumer leads while enabling them to promote and engage consumers via social networks. 

ronsmap is similar to other inventory based third party websites in that they offer the leverage of multiple inventories to enhance their S.E.O. vs. individual auto dealer websites, however, their proprietary application utilizes a unique map-like internal search engine driven by consumer preferences on a local level.  The site places all vehicles that fit the consumer’s search criteria on the same page with no premium positions offered to dealers to skew the search results.  Of equal value is the fact that they recognize today’s consumer preference for pull/push marketing with their incorporated social networking application — vBack.  Marketing to consumers in social networking communities requires resources, tools and skill sets to compliment and supplement auto dealer’s other online selling efforts.  ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application leverages word of mouth marketing through the use of viral messages distributed through social networking.  They embed a social media engine directly within the vehicles posted on ronsmap as well as on the auto dealers individual websites.  vBack extends the auto dealers’ reach, promotes confidence for consumers through their solicited comments from their online friends on their contemplated vehicle purchase and it drives more consumers to the auto dealers websites.

Another new application being introduced on the ronsmap platform is SellersVantage.  This product allows auto dealers to communicate with online consumers early in their decision cycle.  It offers the dealer information on other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s needs including comparative pricing to know how they rank in the market before they open negotiations.  This process allows the dealer to improve their closing ratios and preserve profit.

Additionally, the Intelli-Leads developed by their applications include more than just the customer name, email address, contact information and questions about the vehicle that they are interested in.  They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Another vendor client of AAOL that will be launching new applications at the 2010 NADA Convention is SiSTeR Technologies.  Their “Video CarLot” is an automated video production platform with newly enhanced applications including vShock and VidBrid.  SiSTeR converts still pictures posted on the auto dealers’ website into professionally produced videos using human voice and video footage with embedded search words, meta tags and individual URLs assigned to each video.  The videos are posted on the auto dealers websites plus they are individually pushed through their dedicated API to You Tube and all third party advertisers that the auto dealer is marketing its inventory on.  The resulting enhanced S.E.O. to the dealer is obvious.

Other vendor clients of AAOL or preferred automotive advertising vendors on AdAgencyOnline.Net that will be represented at the NADA Convention include Bull Dog Marketing Technologies, Kihon Media, Argistics, DealMaker.Com, Laser Stream Videos, CityTwist and Gumiyo — amongst others.  The list of automotive advertising vendors that Philip intends to review is too long to list, however, he did reference them during his recent Automotive Advertising Experts show which is available for download at http://blogtalkradio.com/adagencyonline

Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients’ real and virtual world showrooms but they don’t know where to find them.  According to Philip Zelinger, AdAgencyOnline.Net will provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both.

For additional information on Ad Agency Online, LLC, the 2010 NADA Convention in Orlando, Florida or any of the vendors that Philip Zelinger will be representing or reviewing visit http://AdAgencyOnline.Net or contact Philip directly at 1-888-796-2228.  To quote Philip Zelinger, “Help is only a click away.  After all, what are friends for!”

Comments No Comments »

AdAgencyOnline.Net is an automotive advertising focused social networking portal hosted by Ad Agency Online, L.L.C., (AAOL). The site reviews cutting edge automotive advertising technologies and vendor applications on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to share best practices with the affiliated automotive advertising agencies, auto dealer/vendor clients of AAOL and a growing audience of automotive advertising insiders who follow and support the site. Philip Zelinger, the President of AAOL and host of WAAOL recently announced his support for several new technologies and digital marketing applications that can be applied to an old world automotive advertising platform – Point of Purchase, (P.O.P.), Merchandising.

Philip explained the past and pending role of P.O.P. merchandising for automobile dealerships and how new technologies have allowed automotive advertising agencies and auto dealers to consider adding it to their limited automotive advertising budgets. “After investing 25 plus years as a General Manager and Dealer Principal, followed by the last 10 years advising my affiliated automotive advertising agencies and auto dealer clients on how to maximize the R.O.I. for their automotive advertising dollars, I am still amazed how proven old world advertising methods are being re-invented by today’s technology.”

“One of my affiliated automotive advertising agencies, DealerKnows, Inc. – owned and operated by Joe Webb and Gilbert Chavez, has announced their involvement in a new company, DealerSignage, Inc., (DS), that provides custom content delivered directly to the T.V. in an auto dealer’s customer lounge. This kind of automotive advertising message delivered to a captive targeted audience in an auto dealership’s facility to his existing customers has an experienced R.O.I. that can only increase as the quality of the content is improved.”

“Another automotive advertising solution tied to P.O.P. is provided by a vendor client of AAOL – Argisitics, L.L.C. and their AutoTransaXion platform. Argistics has developed a dynamic interactive video wall supported by their AutoTransaXion application – a customer interaction platform – that can be placed in an auto dealership’s service lounge or showroom offering informational videos linked directly to an expert sales or service advisor at the dealership. The process uses Argistics’ proprietary two way video customer interaction platform integrated with the auto dealer’s CRM and DMS to push and pull any information that the customer or the dealer needs to move towards a sale. The ability to promote sales and service specials within the dealership, or even to cross-sell various brands and models for a dealership that represents multiple franchises from one location linked to many others, is just one example of the new marketing capabilities presented by this method of P.O.P. merchandising.”

“PrimeTyme, Inc. is yet another vendor/client of AAOL that has joined the P.O.P. revolution with their unique video panel. The panel is only 1/8″ thick and it can be cut to any size or shape to display a crystal clear video signal with any content that can be delivered to a computer or T.V. screen. The obvious application for the content delivered by DealerSignage or the unique interactive information center provided by Argistics is the future of P.O.P. merchandising and the reason it has earned a place in any automotive advertising plan.”

About Argistics, L.L.C.

Argistics LLC., is a leading developer of CIM software solutions to contact centers, BPO’s, and retailers worldwide. Based in Marietta, GA, Argistics is the developer of web based solutions to assist companies in engaging their customers through video and chat technology and to help online customer’s complete web based interactions.

About DealerKnows, Inc., DealerSignage, L.L.C. and PrimeTyme, Inc.

Gilbert Chavez, the CEO of DealerSignage,(DS), Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS joined forces to address the growing importance of point of purchase merchandizing for auto dealers’ and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer’s current customers as well as drive by traffic. Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc. DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C.

Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership. The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers. Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.

PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom. The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities. In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software. The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C., (AAOL)

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on any of the vendors featured as preferred automotive advertising vendors on AdAgencyOnline.Net or reviewed on WAAOL go to http://AdAgencyOnline.Net or http://www.blogtalkradio.com/adagencyonline and download the related show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, “Help is only a click away!”

Comments No Comments »

AdAgencyOnline.Net is an automotive advertising networking portal sponsored by Ad Agency Online, L.L.C., (AAOL). The automotive advertising site leverages the resources of a national network of independent automotive advertising agencies and automotive advertising vendors to benefit their auto dealer clients and share best practices with their affiliated automotive advertising agencies. Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – will be interviewing Al Cantarella, the President of an affiliated automotive advertising agency of AAOL, Advertising Technologies, Inc., on “The Lunch With Phil Discussing Automotive Advertising” show. The show is scheduled to air live Monday, June 29th, 2009 between 12:00 Noon EST and 12:30 PM EST, however it can be downloaded as a podcast after the show by visiting www.blogtalkradio.com/adagencyonline .

The blog talk radio show will introduce a new email based community automotive advertising campaign hosted by CityTwist that is scheduled to begin its national launch on July 15th, 2009. The packaged marketing platform consists of a targeted 100,000 piece email blast sent to a 15 mile radius from the participating automobile dealerships. The proprietary list of opt in email addresses used for the email blast as well as the online distribution platform and creative is being provided by CityTwist, a preferred automotive advertising vendor featured on AdAgencyOnline.Net. The list is filtered by zip codes, relevant demographic and household information sourced from the Post Office to maximize the R.O.I. for the participating automobile dealerships. The fee per dealer is based on a 10,000 piece email blasts with their own sales or service offers but the price per email is based on the leveraged price earned by the 100,000 piece volume discount. At the time of this article the price has not been confirmed, however it is expected to represent a deep discount for participating auto dealers.

Added value for auto dealers participating in the “Community Sales Event” will be offered in the form of free promotions provided by some of the preferred automotive advertising vendors featured on AdAgencyOnline.Net that will be supporting the promotion. SiSTeR Technologies Video CarLot is an automated video production application that converts the still pictures on an auto dealer’s website to video and then distributes them to selected third party advertisers as well as the search engines through their dedicated API with You Tube. Auto dealers participating in their local Community Sales Event will be invited to take advantage of SiSTeR Technologies “5/50 – No Car Left Behind” promotion that will convert 50 of their web site’s vehicles into videos posted on their site. In addition, 5 of those videos will be pushed to You Tube with no contract obligation or fees. In addition, the packages will include a six month agreement with Argistics for the use of their customer interaction application – AutoTransaXion. The basic service included in the promotion provides a two way video chat program linked from the email blast connecting directly to the participating auto dealer’s sales staff or BDC. The service will extend beyond the sales dates for the email blast and will serve as the ultimate conversion tool when installed onto the dealer’s website. Finally, all participating auto dealerships will be invited to post their entire used car inventory on EveryCarListed.Com for no fees and no contract in accordance with their standard dealer agreement. This inventory based website is quickly growing into one of the most visited websites on the Internet and it boasts exposure for auto dealers on the WWW that they could not achieve on their own.

Philip Zelinger described the unique value of the Community Sales Event for his affiliated automotive advertising agencies, auto dealer clients and site visitors, “In today’s troubled times everyone is looking for ways to do more with less. Ad Agency Online was formed to leverage the resources of the independent affiliated automotive advertising agencies that use our proprietary online communication / distribution system as the “ultimate outsourcing tool.” AdAgencyOnline.Net took our leveraged and linked resources to the next level by inviting cutting edge automotive advertising vendors to join our online social networking community to further serve our affiliated automotive advertising agencies and auto dealer clients. The Community Sales event links four of our preferred automotive advertising vendor clients into one offering. CityTwist provides the distribution channel through their online “Do It Yourself” automated email application, Argistics provides an integrated conversion tool to increase sales and service opportunities, SiSTeR Technologies provides their video productions to reduce the bounce rate and increase conversions on the participating auto dealership’s websites and EveryCarListed.Com extends the reach of the campaign by enhancing the dealer’s presence on the WWW. It is a perfect example of “connecting the dots” of networked relationship and resources. Combine these technologies with the dollar leverage of a community sales event and you can’t beat it!”

About Advertising Technologies

Advertising Technologies staff commands over 20 years of automotive and advertising experience. Based in Houston, Texas, they service their nationwide clients with one goal in mind… to increase showroom traffic while minimizing their advertising expenditure.

They deal in Direct Response advertising for their dealers via Infomercials, 30 second spots, a 24/7 live operator call center tied to a host of Auto Credit Hotlines and Vanity numbers such as 888-EasyLoan. Advertising Technologies believes that Direct Response, not general advertising, is the real gold standard. Direct response advertisers know “to the dollar” how effective their programs are and in today’s struggling economy R.O.I. is king.

Advertising Technologies provides television production, radio production, newspaper layout and design, internet marketing, complete media research, media buying, sales training, on-hold messages, fixed operations marketing, billboard design and much more at an advertisers request. According to Al Cantarella, the President of Advertising Technologies, “Today’s struggling economy suggests that businesses will increasingly demand results in cool, hard cash; and that means… Direct Response.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay and Owen G. Cone from Colliers Abood Wood-Fay Real Estate, (C.A.R.S.), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on www.AdAgencyOnline.Net , to participate in the Community Sales Event in your area in your area or for information on any of the vendors featured on AdAgencyOnline.Net that will be discussed on the blog talk radio show with Philip Zelinger and Al Cantarella go to http://www.blogtalkradio.com/adagencyonline and download the show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, “Help is only a click away!”

Comments No Comments »


Contact Us | Terms of use | Phone: 561-962-2738 | Copyright © 2016 AdAgencyOnline, L.L.C. All rights reserved.