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Automotive advertising agencies tune into blog talk radio station WAAOL – All Automotive Advertising News All The Time – to listen to Philip Zelinger review cutting edge automotive advertising applications. Philip is the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” show is an open business meeting where automotive advertising agencies, auto dealer / vendor clients of AAOL and a growing audience of automotive advertising insiders call in to share best practices in automotive advertising using the Internet and newly developing digital marketing solutions.

The auto industry is consolidating which requires auto dealers to demand more for less from their automotive advertising agencies. WAAOL reviews automotive advertising vendors that replicate “real world” selling processes in the virtual automobile dealerships being built on the World Wide Web with efficiencies that accomplish that goal. The featured vendors on the station have survived an extensive evaluation process that requires them to provide proven R.O.I. statistics and experienced results before they are given a chance to present their solutions on air. Successful automotive advertising vendor applicants are then offered a position as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and only the best of the best are offered the opportunity to have Philip Zelinger and AAOL represent them as a vendor client.

Philip explained his vendor review process and the criteria that he applies when considering an automotive advertising application for his affiliated automotive advertising agencies and site visitors. “After 25 plus years a General Manager and Dealer Principal I have learned to prioritize R.O.I. on a line item basis and to build accountability into any relationship. Performance based compensation plans and vendor agreements rely on a shared responsibility to protect the interests of all parties. The automotive advertising vendors that appear on WAAOL as well as those that are featured as preferred automotive advertising vendors on AdAgencyOnline.Net understand and accept that mutual obligation to our shared clients. As far as accepting vendor clients, I have a 30 year reputation to protect and no single retainer can replace the importance of my relationship with the auto dealers and site visitors to AdAgencyOnline.Net that turn to me for guidance in today’s troubled auto industry. After all, to use a phrase that I have adapted as my branding slogan – what are friends for!”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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A challenging economy and a shrinking auto industry have limited new construction to virtual showrooms on the Internet Superhighway. AdAgencyOnline.Net is a free automotive advertising resource / networking community that reviews and reports on “bleeding edge” automotive advertising vendors focused on developing online selling processes for auto dealers marketing to a growing audience of online car shoppers. Their goal is to surface and share best practices to integrate virtual world showrooms with established real world selling processes.

According to Philip Zelinger, the host of AdAgencyOnline.Net and President of Ad Agency Online, L.L.C., (AAOL), the “floor plans” for these online auto dealerships must be user friendly and transparent. More importantly, given the explosive growth of new technologies designed to maximize the efficiency and R.O.I. for websites, it is becoming obvious that custom websites deserve consideration vs. template solutions provided by “big box” website providers.

Philip will be interviewing Marc Abrams, the President of MLA Consult, Inc., www.mlaconsult.com , on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising”, that airs Tuesday, March 17th, 2009 between 12:00 Noon and 12:30 PM EST. Greg Moal from MLA is also expected to be monitor and possibly respond to call in questions during the show to discuss the proprietary applications available to MLA.

MLA is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and a production partner for AAOL. Philip is expected to recommend the website design firm on a “project basis” with AAOL managing and monitoring the first few websites before adding them to the online network of affiliated automotive advertising agencies, production partners and select vendors. The online community shares their vision to “blur the line between the real and the virtual automobile dealerships being built on the World Wide Web.

Marc described MLA in a brief letter distributed to the automotive advertising agencies and auto dealer clients of AAOL. “In the three decades we’ve been in business we’ve watched as virtually every facet of the industry has changed, but we have maintained our core principals putting our clients’ profitability ahead of self-serving creativity.”

“Whether it’s building a company’s website, providing interactive production/engineering services, search engine optimization, or developing an overall marketing program we base every project on a solid, thoughtful strategy tailored to the specific needs of our clients business. Strategies carefully designed to integrate with all other relevant branding and marketing communications and utilizing the latest in technology.”

“As marketing has evolved from print to online platforms, we have continually expanded our own understanding of new technologies that effectively reach consumers, leveraging those that can produce results and eschewing others. We continue to base our strategies on sound marketing principles while integrating traditional and interactive techniques to maximize results. And, we’re always aiming at maximizing ROI, a key element in all clients’ minds.”

About Marc Abrams

With 30 years of experience in national and international marketing, Marc’s strengths lie in his overall understanding of the online marketplace and interactive advertising… Currently, he specializes in interactive marketing strategy working with widely diversified clients. He previously served as Vice President of Interactive Services for Marketing Magic Advertising, the largest independent agency in Florida, Marketing Director for Technion, Inc., one of the nation’s largest call center operators, with clients such as Bellsouth and AT&T. He has been employed by several major advertising agencies, including Parker and Associates, Jack Leeds, and J. Walter Thompson.

He has served as Director of Interactive Services at Ocean Drive Magazine, and has worked at several traditional ad agencies, where he developed expertise in healthcare, travel and real estate. Clients appreciate his savvy in navigating the uncharted waters of new media. Marc is vitally involved in his community as shown by his service in an advisory capacity to the Dade County (Miami) School Board, as a Board Member of the March of Dimes, and as co-founder of the Dade County Wheelchair Tennis Program.

About Greg Moal

Greg has operated as an expert-consultant with several world-class businesses, leading web development and business technology optimization projects with Peregrine Systems (now part of HP), Deutsche Bank, CSC Peat Marwick, Vivendi, Avaya and others. Greg graduated in Corporate Governance and in Information Technology. In 2000, Greg led a project for a major European search engine operated by telecommunication giant, Orange Telecom.

After years of consulting both in Europe and in the US, in the Spring of 2004 Greg settled down in South Florida where he founded Stepmiles and was also immediately appointed as Vice President of Internet Marketing by the American Marketing Association for two consecutive years. He has helped companies in multiple industries, such as the finance, education, hi-tech, real estate, healthcare and others, to improve their rankings and to increase traffic and conversions. Greg has also authored several advanced search engine optimization tools and web marketing dashboards dedicated to providing businesses with a clear understanding of their key performance indicators (KPIs).

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

AboutAdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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The automotive advertising industry is being directly impacted by a shrinking auto industry. Automotive advertising agencies have had to change their core business model to survive the shift from commissionable conventional media – such as radio, T.V. and print – to more cost effective marketing methods and Internet based channels. AdAgencyOnline.Net was formed to assist in the transition as a free automotive advertising resource / networking channel to review cutting edge automotive advertising applications. The portal’s onsite blog talk radio station – WAAOL, All Automotive Advertising News All The Time – provides answers to universal questions being posed by automotive advertising agencies and auto dealerships suffering from reduced sales and budgets.

According to Philip Zelinger, the host of AdAgencyOnline.Net / WAAOL and president of Ad Agency Online, L.L.C., (AAOL), the answer lies in marketing to existing customers from an auto dealer’s database combined with leveraged exposure on the World Wide Web using developing technologies and applications targeting customers that have turned to the Internet to get a better deal. “Having invested twenty five plus years as a General Manager and Dealer Principal, followed by the last ten in the automotive advertising industry, I can honestly say that the only constant in both related business sectors is change.”

Philip has reviewed several automotive advertising vendors focused on database marketing with a variety of applications while interviewing their decision makers on his “Lunch With Phil Discussing Automotive Advertising” and “Automotive Advertising Experts” blog talk radio shows. Bulldog Marketing Technologies, Inc. was recently featured as both a preferred automotive advertising vendor on AdAgencyOnline.Net and a vendor/client of AAOL. Scott Davis and Curtis DeGroote reviewed their products and services along with their “best practices” in database marketing and the podcasts of their shows can be found on WAAOL at the following links;

http://www.blogtalkradio.com/adagencyonline/2009/02/06/Automotive-Advertising-Experts-Automotive-Advertising-Vendor-Review-NADA-Recap

http://adagencyonline.net/wordpress/?p=577&preview=true&preview_id=577&preview_nonce=2a4bb0ae6a

Another preferred automotive advertising vendor that has earned the support of AdAgencyOnline.Net is CityTwist, Inc. This Boca Raton, Florida based software firm developed an online self serve, “DIY”, template email service that sources their target audience from a 250 million “opt-in” database for conquest local marketing plans. Auto dealers or their automotive advertising agencies can resource this online application to immediately craft and deliver a specialized message using a variety of filters including distance from the dealership, zip code, demographics and gender. Ken Schwartz, the President of CityTwist.Com discussed his shared visions with Philip Zelinger several times on WAAOL. The shows and related articles can be found at;

http://adagencyonline.net/wordpress/?p=350&preview=true&preview_id=350&preview_nonce=9eca56b582

Philip has suggested another variation of the theme regarding database marketing for his affiliated automotive advertising agencies that has to do with the way that auto dealers are accessing and using their DMS to supplement their advertising budgets. Online conversion tools that develop and distribute leads to an auto dealer’s DMS and CRM are becoming the norm. Educating auto dealers in how to integrate these systems and the leads that they generate into their automotive advertising plans is what Philip describes as one of the “differentiators” that distinguish AAOL from conventional automotive advertising agencies.

Argistics, Inc. developed “AutoTransaXion” as a customer interaction platform to enhance conversion rates. The platform quickly evolved into a fully functional online transaction tool to maximize the R.O.I. for the forward thinking auto dealer’s that were challenged to do business through the “glass wall” blocking them from their virtual customers. The application is constructed in a “cloud environment” that allows a unique degree of customization in their “consumer facing” micro-site. The end result is that the auto dealer can conduct a complete online transaction through the use of a proprietary two way video VOIP system and pull/push features built into the application that links directly to an auto dealer’s DMS / CRM.

Additional information can be gathered by listening to previous blog talk radio interviews by Philip with Bruce Cerbone and Jeffery Bennett from Argistics.Com on WAAOL and by reviewing the blogs discussing the shows posted on AdAgencyOnline.Net;

http://adagencyonline.net/wordpress/?p=514&preview=true&preview_id=514&preview_nonce=6474d41f1c

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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A struggling economy has driven car buyers to the Internet to shop for the “best deal” and automotive advertising agencies are scrambling to get their attention. A shrinking auto industry has accepted that old world – or more accurately described – “real world” pricing policies don’t work on the virtual showrooms being built on the World Wide Web. Ad Agency Online, L.L.C., (AAOL), is a national network of independent automotive advertising agencies that have leveraged their shared resources to solve common problems for their auto dealer clients including the question of “to price, or not to price” on an auto dealer’s website. That question has finally been answered, according to Philip Zelinger, the President of AAOL and host of the free automotive advertising resource / networking portal, www.AdAgencyOnline.Net .

According to Philip the easy answer is, “Yes, auto dealerships must post prices on their websites. The real question is how much, or rather how little, profit should a dealer ask for in an economy that has car shoppers in the driver’s seat on the Internet Superhighway. Old world wisdoms to post “loss leaders” in the newspaper on a single vehicle worked in its day since customers were limited in their ability to shop comparable vehicles to the classified section or with a trip to the dealer who controlled all of the information. The World Wide Web has empowered consumers to gather information around the auto dealer that allows them to negotiate from a position of strength.”

“The panic in the market for auto dealers to sell down their inventory to reduce expenses has forced them to accept offers that often leave no room for a profit. At first glance that seems like a good deal for the customer but based on the increased bankruptcy rate for auto dealerships, and possibly even the O.E.M’s, the business model is neither fair nor sustainable.”

Based on the experienced success of auto dealers following the advice of AAOL, the solution lies in the same technology that built the World Wide Web. Some of the applications solving the price issue have been reviewed by AdAgencyOnline.Net on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time. According to Philip Zelinger, “the solutions vary, but the goal is always the same. The key is to provide transparency in the process so that customers can get the price and product information that they want, when they want it; which is immediately!”

The following automotive advertising vendors have been reviewed and/or have been featured on AdAgenyOnline.Net as a “preferred automotive advertising vendor” focused on establishing and posting a competitive price on the Internet;

DealMaker.Com – this inventory based website is powered by a proprietary platform that allows a granular comparison of every vehicle posted to it on the Internet. Once the comparable vehicles have been sorted, they are available from a single inventory data base that consumers can access using a variety of criteria designed to narrow down their search using selected equipment, price and geographic parameters. At that point, all related transactional information is entered by the consumer who may then enter into a transparent “many to many” online negotiation with all sellers on the same page as all buyers interested in selling/buying the described vehicle.

This kind of market driven pricing model allows auto dealers to preserve a fair profit until and unless competition drives their pricing down. At that point, the dealer can pass or accept the final offer with the confidence that the “bidding” process has assured both the sellers and the buyers that a fair price has been achieved. This “win-win” process promises transparency to all parties and it promises to become the online selling process of choice for educated auto dealers and online shoppers.

Argistics – AutoTransaXion – this customer interaction platform functions as the ultimate conversion tool for auto dealers. The application allows auto dealers to engage their customers in the formative stages of their online shopping experience. The timely monitoring of the posted vehicle supports the use of a competitive price, not necessarily the cheapest. The online shopper is invited to click for additional information on the product or the price at which time they are immediately linked to a relevant video followed by a live two video interaction with a representative from the auto dealership. The video reinforces the value of the product while the online agent can present the details of the offer after accessing the auto dealer’s DMS to push the “first pencil” to a final negotiated price. This online transaction tool eliminates the “disconnect” in the process in that no email, telephone call or even a visit to the dealership is necessary to complete a negotiation and even a purchase.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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AdAgencyOnline.Net is a free automotive advertising resource networking portal that is supported by Ad Agency Online, L.L.C., (AAOL), and their network of independent automotive advertising agencies, production partners and select auto industry vendors. The online communication / distribution system developed by Philip Zelinger, the President of AAOL and host of AdAgencyOnline.Net, have expanded the network with the addition of a specialized auto industry focused marketing group, “Market Acceleration Partners”, (M.A.P.).

The partners of M.A.P., Joe Grieshop, Rick White and Philip Zelinger, will be on air on Friday, March 6th 2009 from 12:00 Noon EST to 12:30 PM EST on the blog talk radio show “Automotive Advertising Experts” featured on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. Rick White is a 35 year veteran of the auto industry and a former senior manager with Reynolds & Reynolds. Joe Grieshop is the President of an auto industry management/marketing resource firm, CMOForce, LLC, and a former Vice-President of Marketing for Reynolds & Reynolds. The group of seasoned professionals has combined their experience and resources to assist auto industry vendors and developing technologies/applications to provide efficiencies to selling processes in both the real and the virtual world to support a struggling auto industry.

Philip explained the business model developed by this new affiliated office of AAOL, “M.A.P. was formed to leverage our established distribution channels, industry relationships and resources from existing vendors to benefit our shared clients. The added experience and management support offered by M.A.P. will be applied to the current clients of AAOL as well as those of Joe Grieshop through CMOForce, LLC. The shared wisdoms offered by M.A.P. are universal solutions that lit up the switchboards with potential new vendor clients when we first announced the alliance on WAAOL.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6th Digital Dealer Conference.

There have been several new alliances with AAOL that have been announced on WAAOL that have attracted the attention of a struggling auto industry. One of the more noteworthy is a relationship with “New Wave Automotive LLC, (NWA).” NWA is a newly formed company with a mission to acquire automotive related real estate and franchise operations at deep discounts in today’s fractured and depressed marketplace. Most acquisitions will be on an equity basis with leveraging kept to a minimum.

The company seeks to diversify its portfolio by acquiring various automotive franchises to include Toyota, Honda, Lexus, BMW, Chrysler-Jeep-Dodge, Ford, Hyundai, Kia, or others, realizing acquisition costs will vary according to their current market valuations. In addition to the major automobile lines, NWA will be targeting Harley-Davidson Motorcycle dealerships which also have favorable ownership benefits.

In addition, the real estate properties that NWA acquires will be held separately from the automotive operations. Once again, and for the near term, real estate can be purchased at deep discounts. If the acquired real estate cannot be utilized at an automotive dealership in a profitable manner, then alternate uses will be considered, such as hotels, restaurants, or other land development opportunities.

As a result of the NWA strategy and current conditions, in most cases, operating costs, rent, interest expense, and other costs can all be lowered significantly so that the dealerships can operate at a modest profit until conditions improve. Furthermore, it is anticipated as the economy improves real estate values will increase dramatically from the current low values. The real estate opportunities are a significant part of this venture.

Some dealership sites are no longer suitable for a car dealership but may be of value for an alternate commercial purpose such as hotels, restaurants, etc. NWA is currently in preliminary discussions with Colliers, Abood, Wood-Fay, commercial real estate brokers that have a national presence, and an internal CARS Group that evaluates dealership sites and offer best use to include alternate solutions. As a result, NWA is also in discussion with several motel/hotel franchises to include Intercontinental Hotel Group, Choice Hotels, Wyndham and Marriott. These organizations all have diversity programs.

In addition to the experienced dealer operators and financial resources provided by NWA a key differentiator will be their ability to integrate proven conventional business practices and selling processes with newly developing technologies and Internet based applications provided by AAOL. The Internet has matured into a consumer-facing marketing platform that provides efficiencies which they are uniquely positioned to take advantage of. Similarly, dealership operations and internal selling processes in both vehicle sales and fixed operations have been enhanced by improved DMS, CRM and related integrated vendor applications which have been proven to maximize the R.O.I. on dealerships that incorporate them into their daily operations.

Specifically, NWA has direct relationships with a number of proven vendors through AAOL that provide full-spectrum enhanced selling and marketing applications including, but not limited to;

· SiSTeR Technologies-Video CarLot: An automated video production vSEO application

· Y.P.Autos – EveryCarListed.Com: An inventory based website

· DealMaker.Com: A multi-variant real time bidding platform and inventory website

· Argistics – AutoTransaxion: A “video” chat application with an integrated CRM / Desking interface tied to the DMS in one screen with pushed video and forms

· NeoSynergy: Best Deals/Buy Direct: Online classified ads through AOL

· Gumiyo: Text message Mobile Channel to convert website data to a cell phone

· Kihon Media: A 3rd party online magazine tied to a dealer’s DMS for customer contacts

· Laser Stream Video: A custom spokes model video application for websites

· CarFolks.Com: A social networking communication tool for reputation management

· LeadConverter: A chat program available as staffed solution or dealer application

· Ai Dealer: An online transaction desking system. The “ultimate” conversion tool!

· CityTwist: A “self Serve” email marketing application and data base for local markets

· Bulldog Marketing Technologies – Consumer Cleanse: A matrix driven data base marketing system with specialty filters and inventory based follow-up

Another resource that New Wave Automotive, LLC will provide clients is their social networking / blogging forums and other “real world” venues. Conventional advertising will certainly be an integral component of their comprehensive marketing plan, however, the exposure provided by consumer generated content sites and Internet based communications with online consumers is a leveraged resource that they are uniquely positioned to benefit from. AAOL has established relationships with several nationally recognized authorities in this developing online resource which will provide added value to NWA’s ongoing retail operations.

For more information on M.A.P., N.W.A., C.A.R.S., AAOL or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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