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Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production divisions along with their conventional broadcast media placement services on his blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that aired as an encore presentation today, Monday November 30th 2009 on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.

Philip developed AAOL as an online communication / distribution system for a national network of independent automotive advertising agencies, production partners and select vendors that use the proprietary operating system to leverage their resources for their auto dealer clients. AAOL was ahead of the curve when they shifted their focus from radio, T.V. and print media to Internet based digital marketing and the same foresight is being applied with Philip’s recent announcement that social networking will be their marketing platform for the future.

Philip explained his position to his online audience of automotive advertising agencies and automotive advertising insiders as follows; “The Internet already attracts 93% of today’s auto shoppers. The consumer’s reliance on social networking sites to provide information sourced from “trusted friends” vs. an auto dealer or their automotive advertising agency has already been established. People have always liked to do business with people that they like and relationship based selling is not new. What is new is the ability for consumers to bypass an auto dealer’s website or online marketing message when purchasing a new or used vehicle in favor of a trusted third party social networking community where likeminded auto shoppers are able to share their shopping experience before, during and after their sale / purchase. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different.”

“In today’s shrinking auto industry automotive advertising agencies must forego their own interests and short term profits realized by their in-house production and conventional media profit centers in favor of providing the maximum R.O.I. for their auto dealer client’s automotive advertising dollars. Auto dealers are demanding more for less from their automotive advertising agencies based on shrinking budgets and social networking sites are technically free. Of course the investment has shifted from the auto dealer’s money to the automotive advertising agencies time and effort however, a properly focused automotive advertising agency can accept their new areas of responsibility as a way to improve the R.O.I. on their retainer and provide job security at a time when auto dealers are looking to cut costs which might include their agency fees.”

Several automotive advertising vendors were discussed during the blog talk radio show along with some best practices in a problem / solution format. AdAgencyOnline.Net is recognized as “The One Stop Site For All Of Your Automotive Advertising Needs” and a number of preferred automotive advertising vendors were referenced which integrate principles of social networking into their applications. Specifically, FirstLook and their Customer Optimization marketing platform and SiSTeR Technologies Video CarLot – which provides enhanced relevancy with vehicle information through their automated video production platform and distribution process – were suggested to the online audience anxious to learn how they can use social networking to sell and service more vehicles. Read the rest of this entry »

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Automotive advertising agencies are challenged to keep up with the explosion of new Internet based automotive advertising applications designed to maximize their R.O.I. for their digital marketing campaigns. AdAgencyOnline.Net was formed as an automotive advertising social networking site to platform and review new automotive advertising vendors and the many applications that profess to help automotive advertising agencies do more for less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time, will be interviewing Peter O’Neil, the President and CEO of IntelliTerms, Inc., to review IntelliTerms for consideration as a preferred automotive advertising vendor for his affiliated automotive advertising agencies, auto dealer clients and site visitors to AdAgencyOnline.Net.

Philip will interview Peter on his popular blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that will air live today, Wednesday, November 18th 2009 from 12:00 Noon EST to 12:30 PM EST. The show is an open business meeting for the automotive advertising agencies, auto dealers and automotive advertising insiders that support the portal. The online community has enjoyed an explosive growth of its own built on an earned reputation as “The One Stop Site For All Of Your Automotive Advertising Needs.”

Previous automotive advertising vendor reviews aired on WAAOL suggest that Philip will first introduce Peter as the founder of IntelliTerms to credential his professional experience. Philip is often quoted as stating that he “prioritizes people over product and price.” According to Philip, “Even the best automotive advertising application needs personal support before, during and after its implementation and that priority must be established from the top down.” After the initial introductions the online audience of automotive advertising professionals will be invited to call in questions of the pair of auto industry experts to discuss the application and share best practices in solving common issues addressed by IntelliTerm’s marketing platform.

About IntelliTerms, Inc.

Peter O’Neil provided the following description of the products and services offered by IntelliTerms in advance of today’s show. “IntelliTerms, with headquarters in Golden, Colorado, automates and optimizes the daily posting of an automobile dealership’s inventory to a wide selection of Web sites, especially the consumer classified Web sites. We employ both a proprietary marketing technology – that converts prices to payments – and innovative account management. Our approach is unparalleled in the automotive industry today. IntelliTerms connects prospective buyers with vehicles that are in a dealer’s inventory as available-to-sell, and generates an enormous volume of real-time, in-bound phone calls and e-mails, which express a qualified interest in those vehicles. At about $10 per real-time prospective buyer, we deliver a much greater ROI than a traditional “lead.” Our solution impacts the bottom line by reducing a dealer’s days in stock, and in return decreases a dealer’s floor plan expense. And our on-line reporting helps in turning over inventory in 60 – 90 days. We drive the showroom traffic. Auto Dealers just sell it. We over-deliver on what we promise, and we guarantee our results.”

About Peter O’Neil, President and CEO, IntelliTerms, Inc.

Mr. O’Neil joined IntelliTerms full time in August of 2009 to continue his track record as a successful serial entrepreneur. Prior to IntelliTerms, Mr. O’Neil served for five-plus years as Executive Vice President, Sales and Marketing at CenterStone Technologies, a privately held, VC-funded company that provides B-2-B e-commerce solutions to well-know, national consumer brands. At CenterStone, Mr. O’Neil developed an understanding and appreciation of the incredible value proposition provided by Web-based applications and software-as-a-service (SaaS). He joined CenterStone Technologies in 2004 after spending ten years building successful companies in the direct marketing industry, including five years with Experian in a variety of capacities including Senior VP and General Manager, Cooperative Databases and Senior VP, Self Reported Data. In 1993 Mr. O’Neil joined Atlantes Corporation and was instrumental in building the Atlantes customer base through his aggressive sales and marketing efforts. Atlantes was acquired by Metromail in 1997 which in turn was acquired by Experian in 1998. Mr. O’Neil assumed management of Experian’s self-reported data group in 1999. Prior to Atlantes Mr. O’Neil held senior level positions with a variety of firms including Salt Investment Fund, Resorts Marketing, Inc., Vail Valley Foundation and The Executive Ventures Group. Mr. O’Neil holds a BA in Psychology from Colorado College and an MBA from the Stanford Graduate School of Business. Read the rest of this entry »

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In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on AdAgencyOnline.Net, will be reviewing a new Internet based Human Resource platform, “Hire The Winners” on his Lunch With Phil Discussing Automotive Advertising show scheduled for this Monday, November 9th 2009 from 12:00 Noon EST to 12:30 PM EST.

Philip explained why he selected Hire The Winners to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net after being questioned as to why an employment screening and training application would be of interest for an automotive advertising agency. “The areas of responsibility for full service automotive advertising agencies have been expanded to satisfy the needs of auto dealers with reduced budgets, staff and sales in our shrinking economy. Auto dealers are demanding more for less on all levels from their staff and key vendors and automotive advertising agencies are no exception. It is not enough for an automotive advertising agency to simply deliver sales traffic to the front door for their clients. If the leads in the auto dealer’s real world showroom and their virtual one online aren’t processed correctly by a professional sales staff, and they don’t result in increased sales or service, then the agency will share in the blame so they better share in providing the solution!”

“A reduced sales staff puts pressure on the remaining sales people and managers to produce more sales per person. The solution lies with improved processes that start in the hiring procedures and continue into ongoing training and monitored performance. Hire The Winners attracted my interest due to their scalable and cost effective HR services that rely on the Internet to provide communication and distribution efficiencies in the delivery of their products and services. The key to developing, monitoring and maintaining a professional sales staff is to have a consistent hiring and training program focused on individual performance and accountability on an ongoing basis. That process must start at the employee screening stages and then continue with ongoing training and support. Based on my preliminary review of Hiring The Winners they are the first vendor to provide a comprehensive online solution.”

Philip will be discussing Hire The Winners during an interview with Steve Munyan who will be representing Hire The Winners during the blog talk radio show. The affiliated automotive advertising agencies and auto dealer/vendor clients of Ad Agency Online, (AAOL), will be calling in questions to the pair of automotive advertising professionals to determine their level of interest. After the show, the comments will be discussed with the current preferred automotive advertising vendors featured on AdAgencyOnline.Net and the final decision to approve them as a preferred vendor will be announced to the affiliated automotive advertising agencies of AAOL followed by a public announcement posted on AdAgencyOnline.Net.

About Steve Munyan

Steve Munyan is the President and National Sales Director of Hire the Winners. He has 32 years of successful Auto Retail experience, 9 years as a sales consultant, 4 years as a sales manager, 3 years as President of Team Builders Consulting, traveling the nation working with some of the finest most productive dealers in our country and 16 years as a General Manager, Executive Manager or Partner. Experienced with 19 manufacturers (10 Domestic and 9 Import) along with having attended Center for Creative Leadership and the Kellogg School of Business, Steve brings the experience and leadership necessary to attack the real life challenges of today’s market to improve dealer profitability. Steve possesses a passion to help people succeed through proper Assessment/Planning/Developing/Training and Measuring performance. He enjoys his 4 children, 5 grandchildren, exercise and golf. Steve’s faith in Jesus Christ is the foundation of his life. He has been privileged to study and teach God’s Word for the past 35 years.

About Hire The Winners

Lee Kemp, the founder of Hire the Winners and creator of “The Car Sales Simulator,” birthed the idea for the simulator in the 90’s. As a Ford Dealer, Lee experienced incredible frustration in hiring and retaining sales consultants. In the midst of his frustration, he saw simulators in other fields that he thought could work well in the automotive industry. Lee started by involving dozens of experienced automotive experts in the designing and writing of realistic simulations involving sales consultants and customers interacting when attempting to purchase a vehicle. Lee’s vision was to create a tool that would measure the dominant traits necessary to be an effective auto sales consultant. After a significant time and financial investment, “The Car Sales Simulator” was born. In 2004, Hire the Winners launched its new creation at the NADA Convention in New Orleans. Over the past 5 years, thousands of people have experienced the Car Sales Simulator and over 40 dealers have integrated this unique tool into their business model.

Lee continued to improve the simulator with feedback from numerous experienced automotive experts, most recently updating and fine tuning the program in January 2009 after Steve Munyan partnered with Hire the Winners as the President and National Sales Director. Steve brings more than 32 years automotive retail experience and has focused on Lee’s vision of “creating a world class simulator that helps dealers hire and retain better auto sales consultants, so they can be more profitable in today’s economic climate”. Steve possesses a passion for excellence and a belief that all auto dealers need a world class hiring process. There’s no question that “The Car Sales Simulator” has become the best automotive sales aptitude assessment/training tool on the market today.

So much is on the line these days and automobile companies cannot afford to take the incredible risks they have been taking as they hire sales consultants. Dealers across the country continue to struggle with high turnover and low production on their sales teams. As part of the comprehensive hiring process, Hire the Winners has the answer to today’s auto dealers needs. Knowing that every person hired is critical to the dealer’s success, Hire the Winners helps them assess the risk before spending large amounts of time and money.

Hire the Winners is committed to helping dealers build strong teams by implementing effective processes and we believe that together we will help the dealers bring on and RETAIN the best talent available.

In November of this year, Hire the Winners will roll out a new division. They will assist dealers by finding, screening and serving up qualified candidates. This eliminates advertising costs and the time to weed through would be applicants. When dealers calculate the costs associated with all that goes into finding a qualified candidate, the distraction to the sales and management teams and the time off the floor, this service makes economic sense and allows the manages to do what they do best….Sell Vehicles!

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Hire The Winners or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center. The auto industry focused event is scheduled from November 1st through November 03rd 2009. Philip’s session is planned for Monday in Room #211 from 11:00 AM to 12:15 PM and based on past performance it is suggested that attendees to the conference should show up early if they expect a seat.

Cliff banks, the Vice President and Editorial Director for Dealer Communications – the host of the conference – joined Philip recently on WAAOL’s premier blog talk radio show Automotive Advertising Experts to discuss the agenda in advance of the conference. The show with Philip and Cliff aired on Friday, November 23rd 2009 from 12:00 Noon to 12:30 PM EST. Automotive Advertising Experts has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who share their experience and insights into the changing auto industry. Philip and Cliff reviewed the speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition including some insights into Philip’s session which is posted on http://wwwdigitaldealerconference.com as follows:.

Presentation title: How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation

Sub-title: Learn How To Monetize Social Networking By Building Relationships Online To Improve Profits In Both Sales And Fixed Operations

Session description:

The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the WWW but monetizing the investment of time and resources needed to develop an acceptable R.O.I. has been a challenge. Dealership websites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership websites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated Social Networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.

Philip Zelinger Personal Bio:

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a GM and Dealer Principal and the last 10 years focused on digital marketing. Philip is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

Cliff Banks provided the following press release describing the upcoming event that was posted on AdAgencyOnline.Net in advance of the online interview with Philip:

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger explained why he supports the Digital Dealer Conference as well as AdAgencyOnline.Net, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows as well as those that will be joining me at the 7th Digital Dealer Conference & Exposition.”

Philip also used the interview with Cliff Banks to invite his audience to a “Post Party” during the conference co-hosted by FirstLook and Ad Agency Online on Sunday evening from 8PM to 10PM at The Hermitage Hotel in a private room near their Oak Bar. The 5 star hotel is only one block from the convention center and a number of automotive advertising insiders have already confirmed their attendance.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, many of whom will be attending the 7th Digital Dealer Conference as exhibitors or as invited speakers. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference & Exposition or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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