Auto Industry Insider: Jody Devere
About Jody Devere
Jody DeVere is the CEO of AskPatty.com, Inc. a social media marketing to women expert, automotive advertising expert, journalist, car care & safety spokesperson and has more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries serving automotive advertising agencies. DeVere is currently the President of the Woman’s Automotive Association International, member of the Car Care Council Women’s Board, member of the California State Advisory Board for SkillsUSA , Board member of UnitedSpinal.org, member of the SEMA Businesswomen’s Networking Association and is a Contributing Editor for the Car Channel on Blogher.com, and is the 2010 spokesperson for Shell Oil’s Motor Oil Matters (M.O.M.) .
She was the 2009 spokesperson for the Rain-X Division of Shell Oil and Mobil1 Motor Oil division of Exxon/Mobil on car care and safety. In the past, she has been a speaker for American Car Care Centers, DSP20 Groups, Mercedes Benz Corporate, the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org), JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Marketing to Women Conference , ( M2W.biz), Car Care Council Women’s Board, BlogHer.org, SEMA, SEMA Business Women’s Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals. She has appeared in the New York Times, Forbes, Wall St Journal, Oprah Magazine, Pink Magazine, F&I Magazine, iMedia.com, Paul Gillin’s book “The New Influencers,” “Secrets of Social Media”, and has been an expert guest on many radio and television shows, including Motor Trend Radio, Car Concerns, Oprah & Friend’s Radio Network on XM, Greenstone Media’s Radio Ritas, National Public Radio’s “Talk of the Nation” with Marti Barletta, Fox 11 Morning News in Los Angeles as a guest on “Ask the Expert” with Jean Martirez, and many other TV, Radio and other public appearances. She continues to do speaking engagements on the automotive industry, social media, marketing to women, and everything in between.
Jody is –Patty — supported by a team of professional women in the auto and automotive advertising industry that share in the persona that their combined expertise has developed. Automotive advertising agencies are able to use AskPatty.Com as a resource to discover best practices when marketing to women supported by training tools that focus on issues that women relate to when purchasing a vehicle or service.
AskPatty.Com is not an automotive advertising agency, however, the services that they offer can often allow an auto dealer to handle their own advertising and/or at least direct their automotive advertising agencies to market to women — who represent the majority of car shoppers on the World Wide Web. The many articles and vendor links promoted on the site serve their online community of automotive advertising decision makers in ways not available on other auto and automotive advertising industry social networking portals.
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