Auto Industry Insider: Scott Monty
About Scott Monty
The best way to describe Scott is “Renaissance Man.” Friends and colleagues that know Scott from one facet of his life are very frequently surprised to learn of his interests and talents in other areas. The automotive advertising industry represents only a small segment of the diverse areas that Scott focuses on.
Scott is a marketing and communications professional focused on the digital industry — specifically on social media — and automotive advertising agencies rely on him as a valued resource when analyzing new technologies in the automotive advertising industry. His career spans a number of industries such as healthcare, pharma, biotech, travel, automotive, tech, and communications, and includes a wide range of clients, from start-ups to Fortune 500 companies.
Currently on the staff of corporate communications in Ford Motor Company, Scott heads up the social media function and holds the title Global Digital & Multimedia Communications Manager. He is a strategic advisor on all social media activities across the company, from blogger relations to marketing support, customer service to internal communications and more, as social media is being integrated into many facets of Ford business.
Hi, I’m Scott. I’m the head of social media for Ford Motor Company. This is my personal blog, where I share my perspectives on social media – the convergence of marketing, advertising and PR on the Web – for marketers, agencies, the enterprise and the individual. This blog contains my personal views on automotive advertising with my best advice for the automotive advertising agencies that follow my posts.
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