Posts Tagged “advertising”

Testimonial Builder-LOGO FINAL Peter

Testimonial Builder has attracted several auto industry experts in recent months. Their most recent
addition is Philip Zelinger, the President of Ad Agency Online, LLC and equity partner in several next
generation technology based companies.

The recent launch of Testimonial Builder’s video testimonial app in both The App Store and Googleplay has attracted the attention of several new investor partners. The most noteworthy addition to date is Philip Zelinger, a former auto dealer and recognized authority in the automotive advertising industry. As the President of Ad Agency Online, LLC, the host of a Blog Talk Radio Show – The Mentor and a serial entrepreneur involved in several successful start up technology companies Philip has a reputation as the “go to guy” for next generation technology based solutions serving the auto and advertising industries.

Philip is a contributing member of The Board Of Advisors for Testimonial Builder and his participation has attracted a number of his friends in the auto industry to join him. Philip explained his reasons for investing in Testimonial Builder and his support for their unique app designed to facilitate taking and distributing video testimonials for customers at the point of sale. “I have learned to focus on people over product and price and Peter Martin, the Founder and President of Testimonial Builder, is a long time friend and former business partner with Ad Agency Online with his email marketing company Cactus Sky. I share Peter’s vision to provide consumer centric content for auto dealers using social media as a way to put an auto dealer’s customers to work for them. Testimonial Builder is based on the old school wisdom of relying on customer referrals but it takes it to the next level using social media with enhanced SEO benefits not available through conventional online advertising.”

According to Mr. Zelinger there will be three more members joining him on the Testimonial Builder Board Of Advisors over the next few weeks. They provide expertise and established reputations and relationships in the auto industry that promise to compliment Mr. Zelingers’ contributions. In addition, a new investor and Board Of Advisor member will be announced shortly with a focus on the Medical Profession as an expansion of Testimonial Builder’s target market beyond the auto industry.
Peter Martin explained the expansion plans built into the business model of Testimonial Builder. “My
background in the retail auto industry and success with email marketing companies like Cactus Sky justified my initial focus on establishing Testimonial Builder as a solution for auto dealers to capture and distribute customer testimonials. However, Testimonial Builder has a universal value for any industry seeking to leverage their existing customer base using video and social media to extend their marketing messages beyond their own websites and digital advertising. Our recent investor partner is a medical professional who promises to expand our customer base to the medical industry on many levels.”

Testimonial Builder also has plans to expand into Real Estate, Multi Level Marketing Platforms and a
variety of industries in 2018. Negotiations are ongoing with investor partners in each of these fields built on the success of Testimonial Builder in the auto and medical industry.

For additional information visit http://www.TestimonialBuilder.com

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Automotive advertising agencies have learned to leverage their resources through auto industry social networking sites like http://adagencyonline.net . The online resource portal reviews cutting edge automotive advertising applications and shares best practices with site visitors through links to “preferred automotive advertising vendors” posted on the site as well as through blog talk radio shows featured on the site’s online station – WAAOL, All Automotive Advertising News All The Time.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on AdAgencyOnline.Net, has interviewed a number of decision makers for a variety of preferred automotive advertising vendors. Many of the vendors that were reviewed and then featured on AdAgencyOnline.Net have also engaged AAOL to represent them, including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, Bulldog Marketing Technologies, CityTwist.Com, DealMaker.Com and EveryCarListed.Com. These applications represent online selling processes that replicate those in the real world showrooms. They cover everything from the “meeting and greeting” introduced online by the customer interaction platform – AutoTransaXion – presented by Argistics, to conversion and product presentation tools such as Video CarLot, to direct market selling and follow up processes like Bulldog Marketing Technologies and CityTwist and leveraged 3rd party inventory marketing sites to find new customers such as EveryCarListed.Com.

Philip recently posted an article on the importance of technology and the Internet in today’s automotive advertising industry on the blog site hosted by EveryCarListed.Com, http://blog.everycarlisted.com/2009/03/26/technology-links-online-selling-processes-to-real-world-auto-dealerships/ . “I invested 25 plus years as a General Manager and Dealer Principal in the retail auto industry. My “generation” placed our priority in people and product over technology driven selling processes. The Internet was at “dial up” speed and our DMS was limited to an in-house server with basic applications focused on producing a P&L that linked sales, service and parts for a monthly recap to see what happened, not to determine what should be happening in our day to day operations let alone as a platform to help us sell or service more vehicles and improve our profits.”

“We recognized that people like to do business with people that they like so we built our business and relationships from within by maturing, training and most importantly retaining our key staff and customers. The Internet, coupled with a change – real or imagined, in the work ethic of our staff has changed the way that today’s auto dealerships do business. More accurately, it has changed the way that our customers do business so auto dealerships and their automotive advertising agencies are being forced to lead, follow or get out of their way if they want to survive in today’s Internet and technology driven auto industry!”

“The good news is that the phrase that “you can’t teach and old dog new tricks” did not apply to me and mine and we found our way onto the World Wide Web. If anything, the philosophy that you shouldn’t “throw the baby out with the bath water” gave us old school car guys/gals an advantage over this generation’s technology focused auto dealers since we kept the relationship part of our selling processes but we enhanced them with today’s more efficient applications and technologies developed to travel on the Internet Super Highway!”

“In today’s auto industry shared Internet based inventory marketing platforms like EveryCarListed.Com, (ECL), provide a leveraged automotive advertising tool that we could only dream about when I first got into the automobile business. If an auto dealer wanted to sell a new car, a used car or even to attract someone into our parts or service department we had to write a check to a radio or T.V. station or “bend over” for an annual contract with the local newspaper to get a competitive rate to place an ad. Tent sales were one way to provide customers with a “one stop shopping experience” but that solution was temporary at best and it cut us off from our future service business. Auto malls were developed to share expenses and allow customers to compare different makes and models in one trip but the rising costs of real estate and shrinking profit margins have turned many of those operations into malls or high rise condominiums.”

“The solutions provided by sites like www.everycarlisted.com are both cost effective and relevant to today’s car shoppers and auto dealers on many levels. The free listings of new cars, used cars and C.P.O.V. vehicles for auto dealers are their core product/service but frankly their true differentiator is in their support of services like this blog forum and the ability for individuals to list their car for sale for free along with the auto dealerships.”

“Additional information on ECL through upgraded packages offered to auto dealers in both the virtual and the real world coupled with integrated conversion tools and pending video applications are just the tip of the iceberg and I am anxious to represent them and theirs to me and mine through my advertising agency, Ad Agency Online, L.L.C., on our free automotive advertising networking portal – http://adagencyonline.net and on my blog talk radio station – WAAOL, All Automotive Advertising News All The Time , http://www.blogtalkradio.com/adagencyonline – as their business model matures. Information is the most valued asset on the Internet and ECL provides a lot of it!”

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies headed by Philip Zelinger that supports AdAgencyOnline.Net. Automotive advertising agencies and auto industry focused vendors are invited to join the online networking community by contacting Philip Zelinger directly at 1-888-796-228 or via email at pzads@bellsouth.net . Auto dealers that would like to listen and learn from the automotive advertising experts interviewed on the portal’s blog talk radio shows can visit http://adagencyonline.net or http://www.blogtalkradio.com/adagencyonline . To quote Philip Zelinger, “Help is only a click away!” ###

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Ad Agency Online, L.L.C., (AAOL), is a network of independent affiliated automotive advertising agencies that are joined together through their online communication / distribution system to leverage their resources in both the real and the virtual world. EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C., as well as a preferred automotive advertising vendor on the free auto industry social networking portal – http://adagencyonline.net – hosted by AAOL.

The auto industry has turned to the Internet for more cost effective ways to market to consumers. Auto dealers are also using the World Wide Web to select automotive advertising agencies and auto industry vendors that can provide cutting edge automotive advertising applications to help them sell vehicles and service. Social networking sites are being developed as an open forum to allow site visitors to share experiences as well as ideas when deciding who to do business with. AAOL’s use of AdAgencyOnline.Net has proven that these open forums can benefit agencies, dealers, vendors and consumers alike. They have matured their use of social networking sites to new levels by integrating them into their client’s websites as added value to site visitors and to increase the search engine optimization, SEO, of the parent site.

One planned example of this enhanced use and integration of social networking in the automotive advertising industry is a blog based site – “Auto Industry Insights” – that AAOL will be linking to EveryCarListed.Com, (ECL). ECL is an inventory based automotive advertising website that is using their projected one million plus per month unique site visitors by the end of the 1st quarter of 2009 to support reciprocal links to established auto industry blogging sites and auto industry experts with a loyal following of consumers and/or auto dealers. Based on existing and pending online strategic partnerships, conventional and Internet advertising investments and projected search engine marketing, (SEM), investments the site traffic to ECL is conservatively expected to exceed two million visitors by the 4th quarter of 2009. By leveraging the site traffic of ECL with that of the selected auto industry social networking sites the combined audience and SEO will exceed anything that the individual sites could produce. More importantly, the combined platform of all of the contributors will develop a “one stop site” opportunity for consumers, automotive advertising agencies, auto industry vendors and OEM representatives to share best practices and to listen, learn or teach about all aspects of the auto industry across all channels.

Additional content and enhanced SEO for the new social networking portal hosted by ECL – Auto Industry Insights – will be provided by contributing auto dealers that post their inventory on ECL as well as consumers that open an online account with ECL. The “cross channel” communications between consultants, auto dealers and customers will provide dialogue and insights not available through separate lines of communication now established in either the real of the virtual world and it will serve as a key differentiator for his forum as well as ECL.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of his own automotive advertising portal – AdAgencyOnline.Net, features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger used his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” to invite auto industry insiders with an established online audience to join him on the new auto industry social networking site he is developing for his vendor/client EveryCarListed.Com. According to Mr. Zelinger, “The response from my online friends and fellow auto industry consultants has been fantastic. We are planning our first meeting of the “Advisory Counsel” for our shared portal – “Auto Industry Insights” – at the NADA Convention in New Orleans between January 24th and January 27th 2009. I am honored by the support of the qualified and experienced auto industry insiders and automotive advertising experts that have committed their time, wisdom and existing auto industry social networking sites to this shared opportunity. I will be meeting with Dale Boone and Darrell Campbell from EveryCarListed.Com to narrow down the applicants to select the six “best of the best” to serve on the senior advisory panel and to contribute articles and reciprocal links to the portal. At this time we have commitments from more qualified candidates than we can invite, however, our first confirmed member is Ralph Paglia, the host of an auto industry networking site that I personally support, www.automotivedigitalmarketing.com ,(ADM). Ralph is the National Director of Digital Marketing for ADP and he also hosts a blog talk radio show on AdAgencyOnline.Net called, “Lunch With Ralph Discussing Automotive Advertising.” I anticipate that some of the other panel members will be selected from guests that I have interviewed on another of our blog talk radio shows, “Automotive Advertising Experts.”

The auto industry is demanding reductions in automotive advertising budgets and social networking sites have attracted a growing audience of consumers as well as auto dealers. Ad Agency Online, L.L.C. and AdAgencyOnline.Net feature technology and internet resources to monitor and manage automotive advertising to maximize the R.O.I. for their auto dealer clients. Blog talk radio, online social networking sites and blogging has become an integral part of their online marketing plans and the new site to be hosted by ECL promises to be the best example of leveraged online resources to date.

AdAgencyOnline.Net has an earned audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives. The site features applications ranging from DMS and CRM providers, such as ADP and BZ Results, to conversion tools such as those offered by LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics with their 2 way video platform –AutoTransaXion – which integrates direct links to an auto dealer’s DMS and CRM allowing for real time online negotiations leading to an appointment or an actual sale.

Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. that are being considered to participate with the ECL online blogging site include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net has also conducted interviews with respected automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors, automotive advertising agencies and auto dealers who have an online audience through their own networks or blogging sites are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Counsel” and/or to contribute articles to the consumer facing social networking platform being developed for EveryCarListed.Com. To quote Philip Zelinger, “Help is only a click away!” ###

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