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Philip Zelinger will be reviewing a new Artificial Intelligence based research and analytics platform http://dumbstruck.com in today’s interview with Anthony Parente, the Head of Research for Dumbstruck.

Dumbstruck claims to have accumulated the single largest database of consumer information specific to facial recognition and related emotional decisions in the shopping/buying cycle.  They collected this data over several years with their original application that solicited online respondents to focus groups evaluating various advertising and marketing projects for several major companies.

Their next generation offering has applied machine learning algorithms to this collected data allowing for automated analysis of picture and video advertisements without the need for the human focus group.  The efficiencies this presents to evaluate advertising is obvious.  However, their true asset and value may be the fact that they can now license their data to other AI based software solutions.

About Dumbstruck:

More than $540 billion will be spent on advertising in 2017, but $270 billion of it will be wasted on highly ineffective ads.  Founded in 2013 by Data Science PhDs and Software Engineers, Dumbstruck is an artificial intelligence platform that uses emotion analysis and machine learning to accurately predict the effectiveness of an advertisement BEFORE it is launched.

Dumbstruck has worked with some of the largest media companies and advertising agencies in the world including Omnicom, NBC, Warner Bros, Lionsgate, and iHeartMedia. In addition, Dumbstruck has been recognized by Digiday as the Best Content Marketing Tech Platform and by Omnicom as one of the Best New Advertising Technologies.

In the coming years, Dumbstruck will continue to bring the predictive power of emotion to advertisers across the world. In addition, we will expand our predictive capabilities to include additional solutions for the healthcare, education, and automotive industries

About Anthony Parente

As the Head of Research at Dumbstruck, Anthony has analyzed hundreds of thousands of emotional responses to advertisements (making him one of the foremost emotional analysis experts in the world). In this role, Anthony has also developed a proprietary system for analyzing advertisements which is at the core of Dumbstruck’s AI-powered predictive analytics engine.

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Ad Agency Online, L.L.C., (AAOL), is a network of independent affiliated automotive advertising agencies that are joined together through their online communication / distribution system to leverage their resources in both the real and the virtual world. EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C., as well as a preferred automotive advertising vendor on the free auto industry social networking portal – http://adagencyonline.net – hosted by AAOL.

The auto industry has turned to the Internet for more cost effective ways to market to consumers. Auto dealers are also using the World Wide Web to select automotive advertising agencies and auto industry vendors that can provide cutting edge automotive advertising applications to help them sell vehicles and service. Social networking sites are being developed as an open forum to allow site visitors to share experiences as well as ideas when deciding who to do business with. AAOL’s use of AdAgencyOnline.Net has proven that these open forums can benefit agencies, dealers, vendors and consumers alike. They have matured their use of social networking sites to new levels by integrating them into their client’s websites as added value to site visitors and to increase the search engine optimization, SEO, of the parent site.

One planned example of this enhanced use and integration of social networking in the automotive advertising industry is a blog based site – “Auto Industry Insights” – that AAOL will be linking to EveryCarListed.Com, (ECL). ECL is an inventory based automotive advertising website that is using their projected one million plus per month unique site visitors by the end of the 1st quarter of 2009 to support reciprocal links to established auto industry blogging sites and auto industry experts with a loyal following of consumers and/or auto dealers. Based on existing and pending online strategic partnerships, conventional and Internet advertising investments and projected search engine marketing, (SEM), investments the site traffic to ECL is conservatively expected to exceed two million visitors by the 4th quarter of 2009. By leveraging the site traffic of ECL with that of the selected auto industry social networking sites the combined audience and SEO will exceed anything that the individual sites could produce. More importantly, the combined platform of all of the contributors will develop a “one stop site” opportunity for consumers, automotive advertising agencies, auto industry vendors and OEM representatives to share best practices and to listen, learn or teach about all aspects of the auto industry across all channels.

Additional content and enhanced SEO for the new social networking portal hosted by ECL – Auto Industry Insights – will be provided by contributing auto dealers that post their inventory on ECL as well as consumers that open an online account with ECL. The “cross channel” communications between consultants, auto dealers and customers will provide dialogue and insights not available through separate lines of communication now established in either the real of the virtual world and it will serve as a key differentiator for his forum as well as ECL.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of his own automotive advertising portal – AdAgencyOnline.Net, features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger used his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” to invite auto industry insiders with an established online audience to join him on the new auto industry social networking site he is developing for his vendor/client EveryCarListed.Com. According to Mr. Zelinger, “The response from my online friends and fellow auto industry consultants has been fantastic. We are planning our first meeting of the “Advisory Counsel” for our shared portal – “Auto Industry Insights” – at the NADA Convention in New Orleans between January 24th and January 27th 2009. I am honored by the support of the qualified and experienced auto industry insiders and automotive advertising experts that have committed their time, wisdom and existing auto industry social networking sites to this shared opportunity. I will be meeting with Dale Boone and Darrell Campbell from EveryCarListed.Com to narrow down the applicants to select the six “best of the best” to serve on the senior advisory panel and to contribute articles and reciprocal links to the portal. At this time we have commitments from more qualified candidates than we can invite, however, our first confirmed member is Ralph Paglia, the host of an auto industry networking site that I personally support, www.automotivedigitalmarketing.com ,(ADM). Ralph is the National Director of Digital Marketing for ADP and he also hosts a blog talk radio show on AdAgencyOnline.Net called, “Lunch With Ralph Discussing Automotive Advertising.” I anticipate that some of the other panel members will be selected from guests that I have interviewed on another of our blog talk radio shows, “Automotive Advertising Experts.”

The auto industry is demanding reductions in automotive advertising budgets and social networking sites have attracted a growing audience of consumers as well as auto dealers. Ad Agency Online, L.L.C. and AdAgencyOnline.Net feature technology and internet resources to monitor and manage automotive advertising to maximize the R.O.I. for their auto dealer clients. Blog talk radio, online social networking sites and blogging has become an integral part of their online marketing plans and the new site to be hosted by ECL promises to be the best example of leveraged online resources to date.

AdAgencyOnline.Net has an earned audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives. The site features applications ranging from DMS and CRM providers, such as ADP and BZ Results, to conversion tools such as those offered by LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics with their 2 way video platform –AutoTransaXion – which integrates direct links to an auto dealer’s DMS and CRM allowing for real time online negotiations leading to an appointment or an actual sale.

Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. that are being considered to participate with the ECL online blogging site include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net has also conducted interviews with respected automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors, automotive advertising agencies and auto dealers who have an online audience through their own networks or blogging sites are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Counsel” and/or to contribute articles to the consumer facing social networking platform being developed for EveryCarListed.Com. To quote Philip Zelinger, “Help is only a click away!” ###

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