Posts Tagged “blog talk radio”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

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AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL).  Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED.  The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

Philip introduced his solution to use social media to sell vehicles and service during his blog talk radio show — Lunch With Phil Discussing Automotive Advertising.  This open business meeting shares best practices with the affiliated automotive advertising agencies, production partners and select automotive advertising vendors of AAOL.  The agencies are linked by a proprietary online communication / distribution system that allows them to leverage their resources in conventional and digital online advertising; now to include social media.

Social media is a growing phenomenon that has automotive advertising agencies scrambling for a way to use it to sell vehicles and service for their auto dealer clients.  AAOL represents a number of automotive advertising vendors who have developed applications that integrate social media with conventional and digital media by applying proven old world wisdom to new world technology.    Automotive advertising agencies are anxious to use social media without offending the social networking communities who consider direct solicitations an intrusion into their ongoing conversations that power the marketplace. Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on AdAgencyOnline.Net called “Auto Industry Insiders.”  Automotive advertising agencies are following their auto dealer clients onto the Internet Super Highway for the same reasons that auto dealers are following their customers there — to sell more vehicles and service.  The Internet is the media of choice to find information on anything automotive related.  Automotive advertising agencies need to keep up with new technologies to help them sell more vehicles and service with reduced staff and budgets so they are turning to social networking communities to find and share best practices to solve common problems.

Philip explained why he is adding the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to what some might consider competing automotive advertising resource / networking sites. “Sharing best practices with the affiliated automotive advertising agencies supported by Ad Agency Online allows us all to leverage our individual resources and relationships.  I formed AdAgencyOnline.Net to enhance our online communication platform with the blog talk radio shows functioning as open business meetings where we could review present and pending automotive advertising vendor solutions.  Our success in discovering bleeding edge automotive advertising applications on WAAOL proved out our shared philosophy that a rising tide floats all boats and by opening our platform to the World Wide Web we expanded our network of friends exponentially.  I consider the growing number of auto industry and automotive advertising social networking websites as an extension of our own online community and resources.  Our Auto Industry Insiders section is my way of recognizing their contributions by hosting it as a Network Of Networkers made up of recognized auto industry insiders who have resources and best practices to share.  After all, what are friends for!”

The new Auto Industry Insiders section is expected to be live on AdAgencyOnline.Net on or before May 31st, 2010.  Presently, the following auto industry insiders and their associated networking sites have been invited to be featured in this communal information resource section:

Ralph Paglia, National Director of Digital marketing for ADP and host of ADM — http://AutomotiveDigitalMarketing.Com

Brian Pasch, CEO of PCG Digital marketing and host of http://www.InternetSalesmanager.Org

Jared Hamilton, a third generation Ford Dealer and host of http://DrivingSales.Com

Keith Whann, Attorney At Law – Founder of the law firm Whann & Associates LLC, located in Dublin, Ohio – and host of http://Auttr.Com

Jody Devere, President of Ask Patty and host of http://AskPatty.Com

Scott Monty, Head Of Social Media for Ford Motors and host of The Social Media marketing Blog — http://ScottMonty.Com

Chris Saraceno, Vice President/Partner Kelly Automotive Group and host of http://DealerElite.Net

All of the selected contributors to Auto Industry Insiders have established reputations in the auto and automotive advertising industry.  Their respective online networking communities have differing personalities and rules that govern their content and memberships, however they share their common goal to improve the auto industry that defines them as much as they define it.

Philip anticipates that there will be many more Auto Industry Insiders added to the site and he has designed the section to be easily expandable as these valued contributors surface.  “Frankly, I have a list of friends and other sites that I personally support and contribute to, however, these first honored participants represent a diversity of experience, resources and site regulations that govern their content which is complimentary and representative of a variety of specialized verticals within the auto industry and the automotive advertising industry that supports it.  My personal branding line of — What are friends for — reflects the opportunity that Auto Industry Insiders should bring to us all since the reciprocal links to our respective sites should enhance our individual S.E.O. as well as providing added value content for our communities.  Besides, combining business with pleasure is always a good thing; this is going to be fun!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, ArgisticsAutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., AdAgencyOnline.Net and their new Auto Industry Insiders section or any of the automotive advertising social networking communities supporting it contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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The role of automotive advertising agencies is changing along with the auto industry that they serve.  Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net — has taken an active role to educate automotive advertising agencies and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Philip is a nationally respected automotive advertising expert and highly sought after speaker and supporter of real world venues in the auto industry such as The Digital Dealer Conferences, NADA Convention, JD Powers Conferences, OEM Dealer Meetings, Dealer 20 Groups and automotive advertising classes at Northwood University.  He is also a regular contributor to online social networking communities in addition to his own http://AdAgencyOnline.Net including http://AutomotiveDigitalMarketing.Com ,  http://DealerRefresh.Com,  http://DrivingSales.Com,  http://www.InternetSalesManager.Org, http://Auttr.Com,  http://DealerElite.Net, Dealer Advisor Nation — http://danation.ning.com/, http://www.autodealerpeople.com/,  http://Just-Auto.com/ and Automotive News with their online publication, http://www.autonews.com/; to name a few.

Philip summarized his advice to his affiliated automotive advertising agencies to reinvent themselves and their offered products/services to their auto dealer clients on his recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that is featured on the blog talk radio station hosted on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time.  “The only constant in the auto industry is change.  Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it is already factored in and considered when I counsel my affiliated automotive advertising agencies to look to consumers for the answers.”

“Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers.   B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web.   Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.  Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry.  Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future.  Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers.  At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media.  The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content.  Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles.  Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

A newly emerging online marketing platform that is quickly earning a reputation as a game changer is http://ronsmap that launched their Beta platform on March 01st, 2010.  The site has a unique user interface that mirrors a Google Map using a geo-targeted platform with pins representing every new and pre-owned vehicle for sale in a consumer controlled radius from their home or office.  ronsmap eliminates search engine fatigue by replacing pages of vertical lists of individual vehicles displayed as a result of a typical search on Google and other search engines — and/or on the now dated inventory marketing platforms like AutoTrader.Com — with a horizontal map that displays every vehicle in the same position at the same time. 

An even more unique advantage offered by ronsmap that favors consumer preferences is their ability to allow site visitors to select vehicles to drop into their short list for direct comparisons in price and product.  This new feature places all of the auto dealers and their vehicles on an even playing field with the customer in charge of the process of elimination to select a vehicle — and a dealer — that fits their needs without having to listen to a sales pitch from even a well meaning sales person. 

Finally, ronsmap allows auto dealers to monetize social media with their integrated Ask-A-Friend / Tell-A-Friend feature that invites car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience.   These C2C conversations pushed from ronsmap to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms.

Automotive advertising agencies need to know about sites like ronsmap that offer a variety of free services including free vehicle listings and even basic leads with a guaranteed R.O.I. and a way to earn a seat at the social media table  More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!  

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include DealerMouth.Com with their dealer hosted personal web sites for their staff, TeleTextSolutions with their dashboard tool that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, SiSTeR Technologies and their Video CarLot that provides an automated video production platform that converts the pictures on an auto dealer’s website into fully indexed and interactive videos using human voice pushed onto the search engines through their dedicated API with You Tube and a Face Book application that allows an auto dealer to display their entire inventory on non-offensive tab within the customers Face Book page, Argistics with their customer interaction platform that allows online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and GetAutoAppraise which provides site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns.  Philip Zelinger summed up the value of these technology driven solutions and their importance to automotive advertising agencies who need to justify their agency fees to their auto dealer clients in today’s consolidating auto industry.  “Investing twenty five years as a General Manager and Auto Dealer Principal followed by operating a national network of independent automotive advertising agencies taught me the importance of protecting the bottom line; first for my clients and then for myself.  Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees.  In today’s consolidating auto industry; not so much!”

“Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms.  You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web.  The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.  After all, what are friends for!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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AdAgencyOnline.Net is an automotive advertising resource / networking portal supported by a national network of independent affiliated automotive advertising agencies that are linked by an online communication / distribution system developed by Ad Agency Online, L.L.C., (AAOL).  The social networking site was formed to address the fact most of the member agencies of AAOL don’t know what they don’t know about new technologies and applications being developed to leverage automotive advertising resources on the Internet.  Coincidentally, the very same social media that links the automotive advertising agencies of AAOL provides an even greater challenge for automotive advertising agencies who don’t know how to monetize social media.  However, even armed with that knowledge they are hesitant to apply new technology based solutions to leverage social media as a marketing platform for their auto dealer clients.

According to Philip Zelinger, the President of AAOL and host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net, the solution can be found on the same social networking communities that they are supporting. “There has been an explosive growth in the number of social networking communities sharing best practices with automotive advertising agencies.  I created AdAgencyOnline.Net to follow the traffic onto the Internet Super Highway as a network of networkers who share my philosophy that a rising tide floats all boats.  My personal branding line — What are friends for! — is more than a position statement for my business, it is a way of life built on the power of networking.”

” I host WAAOL to platform new technologies and share best practices on shows like — Lunch With Phil Discussing Automotive Advertising — that runs Monday through Wednesday from 12 Noon EST to 12:30 PM EST.  Lunch With Phil is an open business meeting for my affiliated automotive advertising agencies and auto industry professionals surfing the web to listen and learn from the automotive advertising experts that join me to answer questions in a problem/ solution forum.  I borrow some of my best ideas from my guests and I often learn even more from my call in audience.  Twenty five years as a general manager and auto dealer principal followed by 10 years in the automotive advertising industry provided me with enough experience to know what I don’t know — and these shows fill in the holes.  I still contribute my own original thoughts, but my role in my organization has been enhanced by my ability to access some of the best minds in the automotive advertising industry in the forums hosted on AdAgencyOnline.Net and the other auto industry facing social networking communities that I contribute to.”

Social networking communities allow automotive advertising agencies to review automotive advertising technologies and applications for their consideration without having to invest in their own trial and error processes.  Today’s Internet savvy automotive advertising decision maker can access a pool of knowledge and experienced successes and failures posted in social networking communities by some of the best minds in the auto industry.  The leveraged power of the pooled online resources provided by the extended network of friends in social networking communities  provide better resources that even the largest independent automotive advertising agency.

Most automotive advertising based social networking communities have unique personalities and profiles focused on specific areas defined by the rules that govern each community.  As a result, automotive advertising agencies are able to select portals to find relevant material in each community that is not duplicated in others.  For example, The Automotive Digital Marketing Network, (ADM), — http://AutomotiveDigitalMarketing.Com — has an earned reputation as an open forum to share best practices across multiple verticals in the auto industry.  Their members include representatives from O.E.M.s, auto dealership General Managers as well as Internet Sales Managers, cutting edge automotive advertising vendors and auto industry insiders who contribute different perspectives on common problems with a variety of diverse solutions.  ADM is often credited as being the source for AdAgencyOnline.net to discover bleeding edge automotive advertising applications that are not yet recognized by the mainstream media which are then reviewed on WAAOL for consideration by the affiliated automotive advertising agencies of AAOL.

Another more specialized social networking community favored by automotive advertising agencies is DrivingSales.Com — http://DrivingSales.Com.  This resource/networking portal focuses on vendor evaluations supported by posts that cover common issues in a problem / solution forum that evaluates key vendor solutions allowing auto dealerships to share best practices and rate their vendors.

DealerRefresh.Com — http://DealerRefresh.Com — is hosted by Jeff  Kershner and Alex Snyder in a more controlled environment described on the site as follows:  “DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with the latest dealer industry news and trends.” 

InternetSalesManager.Org, (ISM), — http://www.InternetSalesManager.Org — is an equally respected site hosted by Brian Pasch, a recognized expert in search engine optimization, (S.E.O.).  ISM is known by automotive advertising agencies as the “Car Dealer Social Network.”  The unique strength of ISM is realized through their extensive use of reciprocal links to other sites that leverage a variety of automotive advertising resources for their online community.  A sister site formed by Brian Pasch, Sean Wolfington and David Boice — the Automotive Advertising Network, (AAN) — http://AutomotiveAdvertisingNetwork.Com — further evidences the power of networking provided by social networking and linked online resources.

Forward thinking automobile dealerships — such as the Kelly Automotive Group — have jumped on the social networking band wagon with their own social networking communities.  Chris Saraceno lead the Kelly Automotive Group in their formation of their own site — DealerElite.Net — http://DealerElite.Net — which is described on the site as follows:  “This community is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate. Engage yourself now at Dealer Elite!”

New auto industry focused social networking sites are being introduced daily.  Perhaps the most noteworthy addition is a new forum hosted by Keith Whann, Auttr.Com — http://Auttr.Com.  The site features video content hosted by Keith Whann taking on the persona of “The Car Counselor” to share best practices on their featured platform called Auttr TV. 

Auttr describes their T.V. resource channel as follows:  “Now you can view auto industry related videos at the click of a mouse.  Videos featuring industry experts such as Keith Whann, The Car Counselor.  The Car Counselor has answered questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.  And now, here is all of the information in one place for you.  Stay tuned for more information!”

Philip Zelinger elected to use blog talk radio shows vs. video on his automotive advertising resource portal — AdAgencyOnline.Net — http://AdAgencyOnline.Net.  In addition to sharing best practices, Philip reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Discussing Automotive Advertising and Automotive Advertising Experts.  Automotive advertising insiders are invite automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives to WAAOL to find vendors, applications and technologies represented by AAOL or featured as preferred automotive advertising vendors on AdAgencyOnline.Net.

Other social networking communities that provide resources for automotive advertising agencies willing to listen and learn include Dealer Advisor Nation — http://danation.ning.com/  — Auto Dealer People — http://www.autodealerpeople.com/ — and too many more to list.  Other portals offer information rich content such as Just Auto — http://just-auto.com/ — and the ever popular Automotive News with their new online publication — http://www.autonews.com/.  

A number of the vendors clients of AAOL provide automotive advertising agencies with ways to monetize social media for their auto dealer clients.  These solutions represent just a few of the many technologies and tools that can be discovered on the social networking communities recommended by AdAgencyOnline.Net that are supported by Philip Zelinger and AAOL.

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer.  More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.   

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts.  There are two main components of TeleTextSolutions.  The first encompasses using short codes and keywords in all forms of advertising — including social media.  This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM.  The second is an Opt In Text communications for the Service Dept.  The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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