Posts Tagged “Bull Dog Marketing Technologies”

Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on AdAgencyOnline.Net called “Auto Industry Insiders.”  Automotive advertising agencies are following their auto dealer clients onto the Internet Super Highway for the same reasons that auto dealers are following their customers there — to sell more vehicles and service.  The Internet is the media of choice to find information on anything automotive related.  Automotive advertising agencies need to keep up with new technologies to help them sell more vehicles and service with reduced staff and budgets so they are turning to social networking communities to find and share best practices to solve common problems.

Philip explained why he is adding the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to what some might consider competing automotive advertising resource / networking sites. “Sharing best practices with the affiliated automotive advertising agencies supported by Ad Agency Online allows us all to leverage our individual resources and relationships.  I formed AdAgencyOnline.Net to enhance our online communication platform with the blog talk radio shows functioning as open business meetings where we could review present and pending automotive advertising vendor solutions.  Our success in discovering bleeding edge automotive advertising applications on WAAOL proved out our shared philosophy that a rising tide floats all boats and by opening our platform to the World Wide Web we expanded our network of friends exponentially.  I consider the growing number of auto industry and automotive advertising social networking websites as an extension of our own online community and resources.  Our Auto Industry Insiders section is my way of recognizing their contributions by hosting it as a Network Of Networkers made up of recognized auto industry insiders who have resources and best practices to share.  After all, what are friends for!”

The new Auto Industry Insiders section is expected to be live on AdAgencyOnline.Net on or before May 31st, 2010.  Presently, the following auto industry insiders and their associated networking sites have been invited to be featured in this communal information resource section:

Ralph Paglia, National Director of Digital marketing for ADP and host of ADM — http://AutomotiveDigitalMarketing.Com

Brian Pasch, CEO of PCG Digital marketing and host of http://www.InternetSalesmanager.Org

Jared Hamilton, a third generation Ford Dealer and host of http://DrivingSales.Com

Keith Whann, Attorney At Law – Founder of the law firm Whann & Associates LLC, located in Dublin, Ohio – and host of http://Auttr.Com

Jody Devere, President of Ask Patty and host of http://AskPatty.Com

Scott Monty, Head Of Social Media for Ford Motors and host of The Social Media marketing Blog — http://ScottMonty.Com

Chris Saraceno, Vice President/Partner Kelly Automotive Group and host of http://DealerElite.Net

All of the selected contributors to Auto Industry Insiders have established reputations in the auto and automotive advertising industry.  Their respective online networking communities have differing personalities and rules that govern their content and memberships, however they share their common goal to improve the auto industry that defines them as much as they define it.

Philip anticipates that there will be many more Auto Industry Insiders added to the site and he has designed the section to be easily expandable as these valued contributors surface.  “Frankly, I have a list of friends and other sites that I personally support and contribute to, however, these first honored participants represent a diversity of experience, resources and site regulations that govern their content which is complimentary and representative of a variety of specialized verticals within the auto industry and the automotive advertising industry that supports it.  My personal branding line of — What are friends for — reflects the opportunity that Auto Industry Insiders should bring to us all since the reciprocal links to our respective sites should enhance our individual S.E.O. as well as providing added value content for our communities.  Besides, combining business with pleasure is always a good thing; this is going to be fun!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, ArgisticsAutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., AdAgencyOnline.Net and their new Auto Industry Insiders section or any of the automotive advertising social networking communities supporting it contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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The role of automotive advertising agencies is changing along with the auto industry that they serve.  Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net — has taken an active role to educate automotive advertising agencies and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Philip is a nationally respected automotive advertising expert and highly sought after speaker and supporter of real world venues in the auto industry such as The Digital Dealer Conferences, NADA Convention, JD Powers Conferences, OEM Dealer Meetings, Dealer 20 Groups and automotive advertising classes at Northwood University.  He is also a regular contributor to online social networking communities in addition to his own http://AdAgencyOnline.Net including http://AutomotiveDigitalMarketing.Com ,  http://DealerRefresh.Com,  http://DrivingSales.Com,  http://www.InternetSalesManager.Org, http://Auttr.Com,  http://DealerElite.Net, Dealer Advisor Nation — http://danation.ning.com/, http://www.autodealerpeople.com/,  http://Just-Auto.com/ and Automotive News with their online publication, http://www.autonews.com/; to name a few.

Philip summarized his advice to his affiliated automotive advertising agencies to reinvent themselves and their offered products/services to their auto dealer clients on his recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that is featured on the blog talk radio station hosted on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time.  “The only constant in the auto industry is change.  Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it is already factored in and considered when I counsel my affiliated automotive advertising agencies to look to consumers for the answers.”

“Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers.   B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web.   Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.  Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry.  Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future.  Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers.  At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media.  The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content.  Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles.  Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

A newly emerging online marketing platform that is quickly earning a reputation as a game changer is http://ronsmap that launched their Beta platform on March 01st, 2010.  The site has a unique user interface that mirrors a Google Map using a geo-targeted platform with pins representing every new and pre-owned vehicle for sale in a consumer controlled radius from their home or office.  ronsmap eliminates search engine fatigue by replacing pages of vertical lists of individual vehicles displayed as a result of a typical search on Google and other search engines — and/or on the now dated inventory marketing platforms like AutoTrader.Com — with a horizontal map that displays every vehicle in the same position at the same time. 

An even more unique advantage offered by ronsmap that favors consumer preferences is their ability to allow site visitors to select vehicles to drop into their short list for direct comparisons in price and product.  This new feature places all of the auto dealers and their vehicles on an even playing field with the customer in charge of the process of elimination to select a vehicle — and a dealer — that fits their needs without having to listen to a sales pitch from even a well meaning sales person. 

Finally, ronsmap allows auto dealers to monetize social media with their integrated Ask-A-Friend / Tell-A-Friend feature that invites car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience.   These C2C conversations pushed from ronsmap to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms.

Automotive advertising agencies need to know about sites like ronsmap that offer a variety of free services including free vehicle listings and even basic leads with a guaranteed R.O.I. and a way to earn a seat at the social media table  More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!  

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include DealerMouth.Com with their dealer hosted personal web sites for their staff, TeleTextSolutions with their dashboard tool that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, SiSTeR Technologies and their Video CarLot that provides an automated video production platform that converts the pictures on an auto dealer’s website into fully indexed and interactive videos using human voice pushed onto the search engines through their dedicated API with You Tube and a Face Book application that allows an auto dealer to display their entire inventory on non-offensive tab within the customers Face Book page, Argistics with their customer interaction platform that allows online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and GetAutoAppraise which provides site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns.  Philip Zelinger summed up the value of these technology driven solutions and their importance to automotive advertising agencies who need to justify their agency fees to their auto dealer clients in today’s consolidating auto industry.  “Investing twenty five years as a General Manager and Auto Dealer Principal followed by operating a national network of independent automotive advertising agencies taught me the importance of protecting the bottom line; first for my clients and then for myself.  Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees.  In today’s consolidating auto industry; not so much!”

“Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms.  You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web.  The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.  After all, what are friends for!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net —  created his self described network of networkers based on their shared philosophy that a rising tide floats all boats and supported by his personal branding line of — What are friends for! 

Philip explained his reasons for contributing so much of his time to support automotive advertising focused social media in a recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that airs on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net.  “I have borrowed some of the best ideas that I ever had.  It took me twenty five plus years as a general manager and auto dealer principal followed by 10 years in the automotive advertising industry to accumulate the shared experience and wisdom of my friends which obviously shaped my own success.  I am not suggesting that I don’t have any original thoughts, but I am confessing that my role in my organization is to find and filter out the best ideas that I can while eliminating the ones that have been proven not to work.  Lessons learned with other people’s time and money vs. mine or my client’s is more efficient than relying on our own trial and error process to review automotive advertising technologies and applications for our consideration.  The next generation of automotive advertising decision makers can now access that pool of knowledge with a few clicks of their mouse to access social networking communities that include some of the best minds in the auto industry.  My personal branding line — what are friends for — has taken on new meaning and leveraged power when applied to the extended network of friends I have made in social networking communities made up of like minded automotive advertising professionals who are willing to listen and learn from each other so we can all presume to teach.”

Many professional social networking communities focus on specific areas within the auto industry allowing automotive advertising agencies to drill down to find relevant data and material in each community that is not duplicated in others.  Ralph Paglia, for example, developed his Automotive Digital Marketing network, (ADM), as an open platform for best practices across multiple verticals in the auto industry.  Representatives from O.E.M.s, General Managers of auto dealerships, Internet Sales Managers, automotive advertising vendors and nationally respected consultants all participate in an open forum with a different perspective on shared issues that benefits the entire community.  New automotive advertising vendors that have developed bleeding edge applications that are not yet on the radar of the mainstream media are able to platform their applications in forums that surface solutions to shared problems.

Other automotive advertising social networking communities are more targeted in their content.  Jared Hamilton’s DrivingSales.Com, for example, focuses on vendor evaluations enhanced by relevant posts that cover common issues in the auto industry in a problem / solution forum that references key vendor solutions allowing dealership managers to share best practices and rate their vendors.

Jeff  Kershner hosts DealerRefresh.Com with more controlled content sourced from him and his partner on the site, Alex Snyder.  The purpose and history of the DealerRefresh is posted on the site as follows: 

“DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. 

Since the very first published article on March 15th of 2004, we’ve been writing and discussing (with even the occasional debate) best practices for leveraging Internet marketing and new age sales processes within the car dealership.  Prior, there was no other site that brought other automotive Internet sales professionals together in one virtual spot. For that reason, DealerRefresh was born; the very first website of its kind, dedicated to the internet sales and marketing professionals grinding away everyday at the dealership.  Over the years, DealerRefresh has grown and matured into what it is today and is now one of the most recognized websites within our industry.

From internet marketing best practices for your dealer, what works with SEO and car dealer search engine marketing, how online video fits into your dealer’s landscape to online reputation management for your dealership; if the topic has not been recently written about, check the archives or submit your suggestion of topic to discuss using Ask/Answer. And just released…the ALL NEW DealerRefresh Dealer Technology Forum.

DealerRefresh also hosts an array of guest postings. We love to hear from industry experts and other Internet Sales Managers that are passionate about their jobs and how they’re elevating their dealer to another level.”

InternetSalesManager.Org, (ISM), is another highly respected site hosted by a nationally recognized expert in S.E.O., Brian Pasch.  This automotive advertising resource portal has proven itself to be a valued resource for automotive advertising agencies billing itself as the “Car Dealer Social Network.”  Many reciprocal links to other sites that provide leveraged resources for members, such as the Automotive Advertising Network recently developed by Brian Pasch, Sean Wolfington and David Boise, also serve to differentiate ISM from other automotive advertising social networking communities.

Automobile dealership groups are also sharing best practices using social media.  The Kelly Automotive Group – with the guidance of Chris Saraceno – formed  a social networking community titled DealerElite.Net.  According to their description of themselves on the site, “This community is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate. Engage yourself now at Dealer Elite!”

According to Philip Zelinger, “The latest — and perhaps the greatest — social networking site to be added to the World Wide Web is a new forum — Auttr.Com –being created by Keith Whann. The site features a unique platform to share best practices called Auttr TV which combines the value of video with quality content sourced from Keith Whann who has taken on the persona of — The Car Counselor.” 

Auttr describes their unique  T.V. resource channel as follows:  “Now you can view auto industry related videos at the click of a mouse.  Videos featuring industry experts such as Keith Whann, The Car Counselor.  The Car Counselor has answered questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.  And now, here is all of the information in one place for you.  Stay tuned for more information!”

About Keith Whann

Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio.

Over the past 24 years, Keith has become a leading national authority on motor vehicle and consumer protection issues.

Keith has conducted hundreds of seminars across the country and appeared as a featured speaker on a wide variety of topics affecting the industry. He has spoken at conventions and meetings for over 50 national and state motor vehicle industry related trade associations and regulatory agencies dealing with complex automobile industry issues. Many of Keith’s presentations have been filmed and broadcast on the NIADA.TV network, including the 2005 and 2006 National Dealer Compliance and Profitability Expos; which Keith developed and moderated. He has also developed numerous training and compliance programs for the motor vehicle industry. He is currently developing a series of tools and compiling various resource materials to assist motor vehicle dealers with business, legal and compliance matters.  For consumers, Keith is working on materials to help them understand how a dealership operates and tools to assist them in the car buying process.

Keith has authored numerous articles which have been published in trade journals including Used Car Dealer Magazine, World of Special Finance Magazine, Ward’s Dealer Business and Used Car News, to name a few. His monthly columns discussing compliance issues and providing legal updates to the industry appear in publications across the country.

In addition to his role as The Car Counselor to the motor vehicle industry, Keith serves as General Counsel for the NIADA (a position he has held since 1996), is CEO and General Counsel for Columbus Fair Auto Auction in Columbus, Ohio; and is the Compliance Officer for Finance Express.

Philip Zelinger hosts his own nationally recognized advertising resource/networking portal, AdAgencyOnline.Net, that reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Discussing Automotive Advertising and Automotive Advertising Experts.  These online open forums with automotive advertising insiders attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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AdAgencyOnline.Net is a respected automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C.,(AAOL), a national network of independent automotive advertising agencies, production partners and select vendors.  The affiliated offices of AAOL are linked by the online communication / distribution system developed by Philip Zelinger, the president of AAOL and the host of the blog talk radio station hosted on the portal, WAAOL, All Automotive Advertising News All The Time.  The blog talk radio shows featured on WAAOL usually focus on bleeding edge automotive advertising technologies that, according to Philip, “Blur the line between the real and the virtual world.”  However, this week’s Lunch With Phil Discussing Automotive Advertising show scheduled to air Wednesday, May, 05, 2010 between 12:00 Noon EST and 12:30 PM EST will be discussing a new automotive advertising vendor, Phone-up Ninjas, that focuses on old world telephone techniques that may have been overlooked in today’s Internet driven marketplace.

Philip explained his reason for reviewing Phone-up Ninjas and for scheduling his pending interview with Jerry Thibeau, their President and Founder.  “Automotive advertising agencies have accepted a new role in today’s challenging economy that includes whatever it takes to sell vehicles and service.  Automotive advertising agencies can no longer limit their areas of responsibility to bringing traffic to the front door.  Internal selling systems integrated with technology driven processes that link their virtual online showrooms with their brick and mortar facilities share a common element that has survived intact on the Internet Super Highway — human nature.  The people part of any process is often the weakest link and telephone skills are still an integral component of communication systems in real and virtual world auto dealerships.

“New customer interaction platforms, like AutoTransaXion provided by our vendor client Argistics, offer a two way video online transaction platform that promises to push through the glass wall between salespeople and their online shoppers.  The expectation is that developing online transaction tools, such as AutoTransaXion, will eliminate the need for online sales people to disengage from their initial customer interaction with an email to deliver information or even a telephone call to schedule an appointment.  Unfortunately, the vast majority of today’s buyers still prefer to keep the glass wall up between themselves and the sales person to allow them time to make a decision; and that is where and why most dealerships drop the ball.”

“The people skills needed to maintain control over a customer have always been important.  However, the Internet has empowered consumers with the ability to gather information from sources other than the auto dealer so now they are critical to the survival of an auto dealership in today’s challenging economy with reduced sales volume and profit margins.  Today’s educated consumer demands that all online communications, including telephone calls to gather information not provided on the websites, are transparent and relevant.  Sales people still need to provide information about themselves and their dealership to differentiate them from competing online dealerships and information resources, however there is a fine line between relationship based selling and self serving sales hype; that’s where Phone-up Ninjas comes in.”

“Automotive advertising agencies and their auto dealer clients understand the importance of maintaining telephone skills.  Telephone training has always held a priority position in any comprehensive plan.  You must inspect what you expect and managing and monitoring telephone calls, both in-bound leads and out-bound follow-up, is job one for many sales managers.  However, the immediacy of today’s Internet demands and the limited tolerance of online shoppers have required more management oversight and support than previously needed or even possible give the limitations of monitoring systems and processes in most business development and/or call centers.  Phone-up Ninjas provides a combination of one-on-one training, outsourced resources and web based managing / monitoring functions that promote best practices with easily accessed R.O.I. analytics to prove that the job is getting done.”

AdAgencyOnline.Net will continue to focus on bleeding edge website conversion tools and lead generators in addition to AutoTransaXion.  GetAutoAppraise, for example,  provides NADA sourced appraisal values for online consumers with inventory information to select a replacement vehicle with their consumer friendly lead generator tool.  Similarly, we will continue to advise our auto dealer clients to invest in online lead sources like our vendor client ronsmap — which is a game changing consumer-centric inventory based marketing platform powered by social media — and SiSTeR Technologies with their automated video production platform producing interactive videos posted on an auto dealer’s website as well as individually indexed onto the search engines with their dedicated API with You Tube driving leads back to the dealer’s CRM.  However we also need to insure that when the leads are generated that they are handled properly on the telephone when warranted.  Phone-up Ninjas fits perfectly into our promise to blur the line between the real and the virtual world with their combination of best practices and technology to create efficiencies needed to maximize the R.O.I. for our clients before, during and after the sale.”

About Jerry Thibeau

Mr. Thibeau first entered the automotive world in 1985 selling Subaru’s in Waterville, Maine.   Jerry eventually decided to move to Rochester, NY where he quickly became a top producer at Holtz House of Vehicles selling Mazda’s and Volvo’s.  Over the years Jerry has worn many hats in the dealership world.  The last seven years have been spent as a consultant and coach working with sales people and managers on the effective techniques associated with the phone, Internet and CRM usage. Jerry has personally trained well over 10,000 dealership personnel during the last seven years. While visiting dealerships, Jerry will often get on the phone and start scheduling appointments with customers, thus earning him the nickname, “The Phone Ninja.”  This of course is why he decided to name his training company “Phone-up Ninjas.”

About Phone-up Ninjas

Founded by Jerry Thibeau in 2009, Phone-up Ninjas specializes in helping dealerships increase appointment production by teaching salespeople and managers how to effectively schedule more appointments using the telephone and Internet.  What sets Phone-up Ninjas apart from their competition is how they will work with dealers after the initial training to ensure the proper techniques are being utilized by dealership personnel.  With their Coach-a-Call program, they will listen to, coach and score real sales calls as they are handled by salespeople.  Current clients are experiencing a 50 to 100 percent increase in appointment production on phone and Internet leads.  Here’s an example of a salesperson who has taken his game to the next level: http://phoneupninjas.com/members/review.php?coachingid=546&rcode=ZYWCivtNpm5IAES

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Phone-up Ninjas or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal — AdAgencyOnline.Net — announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show “Automotive Advertising Experts.”    Automotive Advertising Experts is featured on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — hosted on AdAgencyOnline.Net.  The show normally airs Friday from 12:00 Noon EST to 12:30 PM EST but Mr. Zelinger scheduled a special show for this Thursday, April 29th, 2010 in the same time slot to allow his online audience of automotive advertising decision makers to get a preview of this new application being marketed as Car’s XRM, Exceeding CRM.

Automotive Advertising Experts invites automotive advertising insiders to review their cutting edge applications in live interviews with Philip Zelinger to discuss their visions for the automotive advertising industry in a problem/solution format.  Philip will be interviewing Kurt Kubicki, VP Marketing for Car-Research XRM, during the half hour show.  Mr. Kubicki provided Mr. Zelinger information on their new CRM platform in advance of his interview to allow the affiliated automotive advertising agencies of Ad Agency Online time to prepare questions about their new automotive advertising solution that promises to provide efficiencies and integrated solutions not previously available.

Mr. Zelinger commented on why he bumped the regularly scheduled “Lunch With Ralph Discussing Automotive Advertising” that normally occupies the mid-day Thursday time slot.  “My role in my national organization of independent affiliated automotive advertising agencies includes key vendor selection and negotiations.  My goal is to provide efficiencies and integrated selling processes in sales and fixed operations using new technologies and cutting edge automotive advertising applications.  I support AdAgencyOnline.Net and WAAOL as a way to find and review applications from vendors that may not yet have reached the main stream auto industry.  Finding new solutions to sell more cars for less requires the use of new technologies and applications that can blur the line between the real world of brick and mortar facilities and the growing Internet based virtual auto dealerships of today, and especially tomorrow.”

Mr. Zelinger continued to explain how he learned about Car’s XRM platform and why he decided to review it. “I always prioritize people over product and price so when an old friend, Jay Mattingly, approached me to review his employer’s new comprehensive CRM application I bumped the schedule to learn more about it so I could share it with my affiliated automotive advertising agencies and our auto dealer/vendor clients.  Linking leads from multiple sources with an auto dealer’s DMS is the bridge between our automotive advertising agencies online marketing efforts and sales processes on the showroom floor and service lane.  Based on my preliminary review of Car’s XRM application it consists of a more robust set of integrated solutions than is currently being offered by other vendors with competing products.  Also, I had the opportunity to visit the Car-Research exhibit at the recent 8th Digital Dealer Conference for a preview of their XRM and I was intrigued by the possibility that it could present a shared solution with another preferred automotive advertising vendor client of Ad Agency Online – ronsmap — that was exhibiting just a few booths down from theirs.  I live to leverage and linking non-competing automotive advertising applications into a more comprehensive integrated platform solution has proven to be an excellent way to create efficiencies in our auto dealers’ selling processes in both the real and the virtual world to maximize their R.O.I. on every advertising dollar.  ronsmap is a consumer centric inventory marketing platform that provides enhanced leads with market and consumer intelligence that would benefit from a more efficient CRM to process the leads faster at the dealership.  Similarly, I foresee that XRM could value these Intelli-Leads as an enhancement to their own platform solutions.  We will see; after all, what are friends for!”

About Cars’ XRM, Exceeding CRM

According to Kurt Kubicki, “CAR’s ground-breaking XRM platform opens a new ‘Door to the Future’ in dealership CRM process, communication, and database marketing, exceeding the boundaries of traditional CRM. As an application-based intuitive follow-up, lead generation, lead management, and marketing system, XRM uses Real-Time integration to deliver its message.”

For the past 16 years, the CAR-Research has been focused on developing the Gold Standard in dealership CRM Systems. Now available to dealers in the US, Puerto Rico, and Canada as ‘XRM, Exceeding CRM’ this new product suite consists of five key elements:

Key Elements of XRM

* Real-Time Integration Network (RTi)tm

* Intuitive (Pro-Active) Software Applications

* xLM: Internet Lead Mgt, BDC, Social CRM, and Web Solutions

* Integrated Telephony Solutions

* CAR’s 16 Years of Retail Automotive experience

RTi Network

By unlocking the ‘DMS vault’ and holding the DMS door open with Real-Time bi-directional data feeds, CAR programmers have developed the ‘RTi Network’. This network opens a new door in dealership communication, by allowing XRM to stream data, Key Indicator Alerts, Management Updates, and vital customer information back and forth from the DMS to various sources inside and outside the dealership including:

* Key dealership personnel and management

*  Dealership Sold and Service database customers

* Dealership iCRM (Invisible Customers) and Social CRM databases

* 3rd Party Vendors, suppliers, and OEMs

This information stream and connectivity within the dealership, (and to the outside world of vendors and applications), is vital for success in today’s hyper-competitive marketplace. Instant access to strategic information allows for time sensitive solutions to be implemented and executed by dealership personnel.

XRM can deliver this information on-demand, or on an automated schedule, to both fixed and mobile Smart Devices, hand-held Tablets, Notepads, Laptops, and Desktop computers through the RTi Network.

XRM is truly where form meets function, and where technology has created a better solution. Saving time, cutting expense, eliminating vendors, using real-time information, and creating more revenue is what defines XRM.

Intuitive Software Applications

Just as the old ‘Brick’ Cell Phone evolved to become the iPhone of today, XRM’s new software platform has evolved as a powerful set of intuitive App’s running on XRM’s RTi Network.

This new benchmark of Icon based single-click-software applications have been developed for all dealership departments: BDC, Internet, Sales, Service, and F&I, in an easy to use, yet highly intuitive format, with laser like delivery to specific targets.

The latest XRM application is ServiceVision. As part of the Invisible Customer Relationship (iCRM) platform, ServiceVision monitors the service drive (in real-time) for all sales opportunities that fall within any dealer selected criteria (Example: 3 years old, Model Specific, 50,000+ miles, CP RO amount over $500).

ServiceVision then places that customer on the Showroom Control screen as a HOT Lead (High-Opportunity-Trade) that has just entered the dealership. This critical information then passes through the RTi Network, and automatically sends a text alert to the salesperson of record, and the desk manager on duty.

It can also text-alert the GM if there is no follow-up entry to the customer record indicating that this ‘lead’ was handled, driving process and accountability to the highest level. This pro-active intuitive software is the driving force behind XRM, and will be the industry standard in the years to come.

The ability to customize and shape the software platform to fit individual dealership and dealer group requirements is a huge win for CAR clients such as Group 1, Napleton, Brumos, and the Allen Samuels organization.

Enterprise reporting is also a specialty of the XRM platform, with highly developed (customizable) Inventory management and Sales process accountability reports available by region, platform, or individual dealerships.

Without process and accountability as the underlying strategy, any tool is limited in its ability to create results. CAR’s World Class Live-Agent Research Call Center has re-defined how car dealers measure process and track accountability.

Research data is taken verbatim from customer comments and opinions by our live-agent researchers, and processed through the XRM system.

The data is then delivered to dealers with measurement and tracking metrics automatically calculated and structured, into easy to read and access comparison reports by team, manager, salesperson, or service advisor. 

Showroom process and Ad Source tracking is pushed into customer history and dealer Pulse Reports, significantly driving be-back rates, unit sales, CSI, and gross profit.

Information is vital in today’s instant communication world, and the truth-serum like information that CAR’s Research team gets from customers is invaluable, and a foundation of the XRM Process and Accountability platform.

xLM, exceeding ILM: Internet Lead Mgr, BDC, Social CRM, and Web Solutions

Along with the explosion of the internet, came the transformation of the Internet Department. What used to be a one-man operation has emerged to become a significant force in the marketing solution for many dealers and OEM’s, often merging with the BDC.

As this transformation has unfolded, the traditional role of the ILM has expanded to accommodate the incredible increase in volume, products, services, and capabilities required of it as a strategic lead management tool.

Integration points with the BDC, numerous lead providers, OEM sites, Social Media, and a never ending parade of new products being developed for Internet Departments, has created the need for an interactive-dynamic multi-tasking solution: xLM, exceeding ILM.

xLM was developed to harness the expanding power of the Internet. As an interactive and dynamic lead generation and management tool, xLM offers significant enhancements to the capabilities of the typical ILM, interfacing with customers, OEMs, and outside vendors with:

* Integrated intelligent Websites

* Interactive Internet Lead Management (ILM)

* BargainButton: Online offer and negotiation system

* Mobile Lead Management

* SmartResponse: Intelligent content rich auto responses

* Social CRM integration tools and monitoring

* Opened Email Campaign Alerts

* WebTrak: Instant call response

Integrated Telephony Solutions

Through an integrated telephony solution, XRM has the ability to track and record the heartbeat of dealership operations, phone traffic.

It is still the main line of communication customers have with the dealer, and providing accountability in this critical area is vital to insure that all opportunities are handled properly.

CAR’s telephony solutions include:

* CTi (Computerized Telephony Integration) for tracking inbound and outbound calls

* CallTrak: 800 and Local Tracking lines for ad sourcing and recording of calls

* CellTrak: Automated recording of inbound and outbound cell traffic of dealer staff

* WebTrak: Automated instant call bridge from Sales staff to an Internet Lead

* DealerDialer: Links an auto-dialer to Daily Work plans, and records the call

* Voice to Text: Automated text entry of call ‘VoiceNotes’ to XRM customer history

CAR-Research XRM Retail Automotive Experience

Software and technology promise great advantages in today’s environment. But the missing link in most CRM-related platforms is the intangible bridge from the software to the showroom, and on to the service drive.

CAR’s XRM Platform has been in development for the past 16 years. Prior to entering the CRM industry, the founders of CAR-Research had spent years managing dealerships in Texas and California, and traveled the country working in the Income Development field, helping dealers develop process and accountability strategies to drive revenue and gross profit.

Their XRM Platform is based on a P&A (Process and Accountability) driven strategy, developed from those early years in the retail business. From Unsold Research to Skate Alerts, and ILM Escalation to SmartResponse, XRM drives accountability at the highest level.

Their Account Management team appears to be rich with retail experience as well, having previously worked as GM’s, Sales, BDC, Internet, and Service Directors.

Mr. Kubicki exclaimed, “With CAR on your team, you can be assured that you will have the finest and most highly trained consultants in your dealership every month to take you through the crawl, walk, run, and flying stages of CRM, to where our dealers now reside: XRM, exceeding CRM.”

About Kurt Kubicki

Mr. Kubicki was born in Detroit, MI.  He graduated from Oakland University, Rochester Michigan with a BA in Political Science.  He began his career at General Motors in Detroit, MI, serving 8 years in the field Sales Dept with Pontiac Motor Division as the District Sales Mgr/Zone Business Manager.  He left General Motors to join RS&A Advertising in Bloomfield Hills, MI as their Marketing Director-Automotive for 2 years followed by 6 years with Isuzu Motors in vehicle distribution, 5 years with ADP Dealer Services Division as Major Account Executive in Houston, 6 years in CRM as Regional Director with RPM (Autobytel) and TeleTech (Newgen) and finally earned his Current position as VP Marketing with CAR-Research in Houston.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Car-Research XRM or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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