Posts Tagged “CityTwist”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal — AdAgencyOnline.Net — announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show “Automotive Advertising Experts.”    Automotive Advertising Experts is featured on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — hosted on AdAgencyOnline.Net.  The show normally airs Friday from 12:00 Noon EST to 12:30 PM EST but Mr. Zelinger scheduled a special show for this Thursday, April 29th, 2010 in the same time slot to allow his online audience of automotive advertising decision makers to get a preview of this new application being marketed as Car’s XRM, Exceeding CRM.

Automotive Advertising Experts invites automotive advertising insiders to review their cutting edge applications in live interviews with Philip Zelinger to discuss their visions for the automotive advertising industry in a problem/solution format.  Philip will be interviewing Kurt Kubicki, VP Marketing for Car-Research XRM, during the half hour show.  Mr. Kubicki provided Mr. Zelinger information on their new CRM platform in advance of his interview to allow the affiliated automotive advertising agencies of Ad Agency Online time to prepare questions about their new automotive advertising solution that promises to provide efficiencies and integrated solutions not previously available.

Mr. Zelinger commented on why he bumped the regularly scheduled “Lunch With Ralph Discussing Automotive Advertising” that normally occupies the mid-day Thursday time slot.  “My role in my national organization of independent affiliated automotive advertising agencies includes key vendor selection and negotiations.  My goal is to provide efficiencies and integrated selling processes in sales and fixed operations using new technologies and cutting edge automotive advertising applications.  I support AdAgencyOnline.Net and WAAOL as a way to find and review applications from vendors that may not yet have reached the main stream auto industry.  Finding new solutions to sell more cars for less requires the use of new technologies and applications that can blur the line between the real world of brick and mortar facilities and the growing Internet based virtual auto dealerships of today, and especially tomorrow.”

Mr. Zelinger continued to explain how he learned about Car’s XRM platform and why he decided to review it. “I always prioritize people over product and price so when an old friend, Jay Mattingly, approached me to review his employer’s new comprehensive CRM application I bumped the schedule to learn more about it so I could share it with my affiliated automotive advertising agencies and our auto dealer/vendor clients.  Linking leads from multiple sources with an auto dealer’s DMS is the bridge between our automotive advertising agencies online marketing efforts and sales processes on the showroom floor and service lane.  Based on my preliminary review of Car’s XRM application it consists of a more robust set of integrated solutions than is currently being offered by other vendors with competing products.  Also, I had the opportunity to visit the Car-Research exhibit at the recent 8th Digital Dealer Conference for a preview of their XRM and I was intrigued by the possibility that it could present a shared solution with another preferred automotive advertising vendor client of Ad Agency Online – ronsmap — that was exhibiting just a few booths down from theirs.  I live to leverage and linking non-competing automotive advertising applications into a more comprehensive integrated platform solution has proven to be an excellent way to create efficiencies in our auto dealers’ selling processes in both the real and the virtual world to maximize their R.O.I. on every advertising dollar.  ronsmap is a consumer centric inventory marketing platform that provides enhanced leads with market and consumer intelligence that would benefit from a more efficient CRM to process the leads faster at the dealership.  Similarly, I foresee that XRM could value these Intelli-Leads as an enhancement to their own platform solutions.  We will see; after all, what are friends for!”

About Cars’ XRM, Exceeding CRM

According to Kurt Kubicki, “CAR’s ground-breaking XRM platform opens a new ‘Door to the Future’ in dealership CRM process, communication, and database marketing, exceeding the boundaries of traditional CRM. As an application-based intuitive follow-up, lead generation, lead management, and marketing system, XRM uses Real-Time integration to deliver its message.”

For the past 16 years, the CAR-Research has been focused on developing the Gold Standard in dealership CRM Systems. Now available to dealers in the US, Puerto Rico, and Canada as ‘XRM, Exceeding CRM’ this new product suite consists of five key elements:

Key Elements of XRM

* Real-Time Integration Network (RTi)tm

* Intuitive (Pro-Active) Software Applications

* xLM: Internet Lead Mgt, BDC, Social CRM, and Web Solutions

* Integrated Telephony Solutions

* CAR’s 16 Years of Retail Automotive experience

RTi Network

By unlocking the ‘DMS vault’ and holding the DMS door open with Real-Time bi-directional data feeds, CAR programmers have developed the ‘RTi Network’. This network opens a new door in dealership communication, by allowing XRM to stream data, Key Indicator Alerts, Management Updates, and vital customer information back and forth from the DMS to various sources inside and outside the dealership including:

* Key dealership personnel and management

*  Dealership Sold and Service database customers

* Dealership iCRM (Invisible Customers) and Social CRM databases

* 3rd Party Vendors, suppliers, and OEMs

This information stream and connectivity within the dealership, (and to the outside world of vendors and applications), is vital for success in today’s hyper-competitive marketplace. Instant access to strategic information allows for time sensitive solutions to be implemented and executed by dealership personnel.

XRM can deliver this information on-demand, or on an automated schedule, to both fixed and mobile Smart Devices, hand-held Tablets, Notepads, Laptops, and Desktop computers through the RTi Network.

XRM is truly where form meets function, and where technology has created a better solution. Saving time, cutting expense, eliminating vendors, using real-time information, and creating more revenue is what defines XRM.

Intuitive Software Applications

Just as the old ‘Brick’ Cell Phone evolved to become the iPhone of today, XRM’s new software platform has evolved as a powerful set of intuitive App’s running on XRM’s RTi Network.

This new benchmark of Icon based single-click-software applications have been developed for all dealership departments: BDC, Internet, Sales, Service, and F&I, in an easy to use, yet highly intuitive format, with laser like delivery to specific targets.

The latest XRM application is ServiceVision. As part of the Invisible Customer Relationship (iCRM) platform, ServiceVision monitors the service drive (in real-time) for all sales opportunities that fall within any dealer selected criteria (Example: 3 years old, Model Specific, 50,000+ miles, CP RO amount over $500).

ServiceVision then places that customer on the Showroom Control screen as a HOT Lead (High-Opportunity-Trade) that has just entered the dealership. This critical information then passes through the RTi Network, and automatically sends a text alert to the salesperson of record, and the desk manager on duty.

It can also text-alert the GM if there is no follow-up entry to the customer record indicating that this ‘lead’ was handled, driving process and accountability to the highest level. This pro-active intuitive software is the driving force behind XRM, and will be the industry standard in the years to come.

The ability to customize and shape the software platform to fit individual dealership and dealer group requirements is a huge win for CAR clients such as Group 1, Napleton, Brumos, and the Allen Samuels organization.

Enterprise reporting is also a specialty of the XRM platform, with highly developed (customizable) Inventory management and Sales process accountability reports available by region, platform, or individual dealerships.

Without process and accountability as the underlying strategy, any tool is limited in its ability to create results. CAR’s World Class Live-Agent Research Call Center has re-defined how car dealers measure process and track accountability.

Research data is taken verbatim from customer comments and opinions by our live-agent researchers, and processed through the XRM system.

The data is then delivered to dealers with measurement and tracking metrics automatically calculated and structured, into easy to read and access comparison reports by team, manager, salesperson, or service advisor. 

Showroom process and Ad Source tracking is pushed into customer history and dealer Pulse Reports, significantly driving be-back rates, unit sales, CSI, and gross profit.

Information is vital in today’s instant communication world, and the truth-serum like information that CAR’s Research team gets from customers is invaluable, and a foundation of the XRM Process and Accountability platform.

xLM, exceeding ILM: Internet Lead Mgr, BDC, Social CRM, and Web Solutions

Along with the explosion of the internet, came the transformation of the Internet Department. What used to be a one-man operation has emerged to become a significant force in the marketing solution for many dealers and OEM’s, often merging with the BDC.

As this transformation has unfolded, the traditional role of the ILM has expanded to accommodate the incredible increase in volume, products, services, and capabilities required of it as a strategic lead management tool.

Integration points with the BDC, numerous lead providers, OEM sites, Social Media, and a never ending parade of new products being developed for Internet Departments, has created the need for an interactive-dynamic multi-tasking solution: xLM, exceeding ILM.

xLM was developed to harness the expanding power of the Internet. As an interactive and dynamic lead generation and management tool, xLM offers significant enhancements to the capabilities of the typical ILM, interfacing with customers, OEMs, and outside vendors with:

* Integrated intelligent Websites

* Interactive Internet Lead Management (ILM)

* BargainButton: Online offer and negotiation system

* Mobile Lead Management

* SmartResponse: Intelligent content rich auto responses

* Social CRM integration tools and monitoring

* Opened Email Campaign Alerts

* WebTrak: Instant call response

Integrated Telephony Solutions

Through an integrated telephony solution, XRM has the ability to track and record the heartbeat of dealership operations, phone traffic.

It is still the main line of communication customers have with the dealer, and providing accountability in this critical area is vital to insure that all opportunities are handled properly.

CAR’s telephony solutions include:

* CTi (Computerized Telephony Integration) for tracking inbound and outbound calls

* CallTrak: 800 and Local Tracking lines for ad sourcing and recording of calls

* CellTrak: Automated recording of inbound and outbound cell traffic of dealer staff

* WebTrak: Automated instant call bridge from Sales staff to an Internet Lead

* DealerDialer: Links an auto-dialer to Daily Work plans, and records the call

* Voice to Text: Automated text entry of call ‘VoiceNotes’ to XRM customer history

CAR-Research XRM Retail Automotive Experience

Software and technology promise great advantages in today’s environment. But the missing link in most CRM-related platforms is the intangible bridge from the software to the showroom, and on to the service drive.

CAR’s XRM Platform has been in development for the past 16 years. Prior to entering the CRM industry, the founders of CAR-Research had spent years managing dealerships in Texas and California, and traveled the country working in the Income Development field, helping dealers develop process and accountability strategies to drive revenue and gross profit.

Their XRM Platform is based on a P&A (Process and Accountability) driven strategy, developed from those early years in the retail business. From Unsold Research to Skate Alerts, and ILM Escalation to SmartResponse, XRM drives accountability at the highest level.

Their Account Management team appears to be rich with retail experience as well, having previously worked as GM’s, Sales, BDC, Internet, and Service Directors.

Mr. Kubicki exclaimed, “With CAR on your team, you can be assured that you will have the finest and most highly trained consultants in your dealership every month to take you through the crawl, walk, run, and flying stages of CRM, to where our dealers now reside: XRM, exceeding CRM.”

About Kurt Kubicki

Mr. Kubicki was born in Detroit, MI.  He graduated from Oakland University, Rochester Michigan with a BA in Political Science.  He began his career at General Motors in Detroit, MI, serving 8 years in the field Sales Dept with Pontiac Motor Division as the District Sales Mgr/Zone Business Manager.  He left General Motors to join RS&A Advertising in Bloomfield Hills, MI as their Marketing Director-Automotive for 2 years followed by 6 years with Isuzu Motors in vehicle distribution, 5 years with ADP Dealer Services Division as Major Account Executive in Houston, 6 years in CRM as Regional Director with RPM (Autobytel) and TeleTech (Newgen) and finally earned his Current position as VP Marketing with CAR-Research in Houston.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Car-Research XRM or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Automotive advertising agencies have accepted the Internet as a new media to supplement, if not replace, conventional radio, T.V. and print.  However, social media still represents a challenge for many automotive advertising agencies who can’t figure out how to monetize it.  Philip Zelinger, the host of the popular automotive advertising resource / networking portal AdAgencyOnline.Net and the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time — has focused on cutting edge automotive advertising applications that provide quantifiable R.O.I. using social media coupled with efficiencies in integrating selling processes that blur the line between the real and the online virtual world.

Automotive advertising agencies and auto dealers who recently attended the 8th Digital Dealer Conference in Orlando Florida were treated to an inside look at tomorrow’s dealerships today; which was the theme of the conference.  Philip Zelinger’s session at the conference, titled “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss!,” was standing room only as he shared best practices to monetize social media and new automotive advertising applications that integrate social networking into proven real world selling systems.  Many of the automotive advertising solutions referenced in Mr. Zelinger’s session are either preferred automotive advertising vendors on AdAgencyOnline.Net or vendor clients of his full service automotive advertising agency, Ad Agency Online, LLC, (AAOL).  AAOL represents auto dealers as well as select automotive advertising vendors in the technology sector.

Auto dealers challenged by reduced sales volume and per unit profits have shifted their advertising messages away from previously valued long term branding and top of the mind awareness investments into short term sales messages with verifiable results and a fast R.O.I. to preserve bottom line profits.  Unfortunately, automotive advertising agencies recognize this tactic as a reaction, not an action, to market conditions beyond the auto dealers control that have forced them to reduce their advertising budgets and staff to survive in a shrinking economy.  According to Philip Zelinger, “This death spiral has a foreseeable conclusion that social media and its associated viral marketing component can overcome, but only if the automotive advertising agency and auto dealer know how to use it.”

A new consumer centric inventory based marketing platform recommended by Philip Zelinger — ronsmap — is powered by customer comments in social networking communities like Face Book, My Space and Twitter. Their exhibit at The 8th Digital Dealer Conference was one of the most visited booths at the conference and their application served as the cornerstone of Mr. Zelinger’s session.  ronsmap relies on customer to customer comments, C2C, in social media vs. more conventional automotive advertising methods that rely on business to customer messaging, B2C. 

Their “Ask-a-Friend/Tell-a-Friend” application, vBack, allows a consumer to push vehicles they discover on ronsmap or on the auto dealer’s website to their online friends and family to solicit their opinion.  The extended reach and frequency of this marketing platform works from the inside of these social networking communities out vs. from the outside in.  These customer generated marketing messages are better received by the members of the online community as well as the search engines, like Google, who have added extra value to real time social media in their S.E.O. algorithms and analytics that determine premium positions in their search results.

Of equal value for automotive advertising agencies is the fact that ronsmap provides an R.O.I. analytic tool in their dealer facing application that tracks the viral coefficient of these consumer generated marketing messages in their social networking communities.  The ability to provide auto dealers with a quantifiable and verifiable R.O.I. tied to their social media investments in ronsmap evidences the ability of ronsmap to monetize social media for auto dealers.

In addition, ronsmap has enhanced the consumer experience on their site with a user interface that is both intuitive and transparent. They post every vehicle for sale on the Internet in a geo-targeted map configuration that resemble a Google Map with pins representing available new and pre-owned vehicles.  Their integrated search engine is powered by a licensed ontology semantic extraction process that, combined with direct inventory feeds from auto dealers, has already posted 2.7 million vehicles on the site; and counting!  Their comprehensive onsite search filters and proprietary application allows online shoppers to select multiple vehicles from a variety of dealerships and/or private sellers posted on ronsmap with the ability to compare them all on a single page known as their “Short List.”

Perhaps the most game changing feature of ronsmap is their business model that provides free listings and free leads to auto dealers with no contract or obligations.  The fact that there are no premium positions or per lead fees allows the site to prioritize the consumers interests with the auto dealers positioned to earn their business when the customer is ready.  Mr. Zelinger explained the unique value of ronsmap’s business model to automotive advertising agencies and auto dealers while explaining how they generate revenue to support their platform.  “Auto dealers often complain that they feel as if they have been held hostage by inventory based marketing platforms like AutoTrader.Com, Cars.Com and others that are auto dealer centric.  These vendors require thousands of dollars in premium listings and provide generic leads with minimal market and consumer intelligence to allow the dealer to anticipate the consumers needs before entering negotiations.  ronsmap offers free listings and basic leads that mirror the paid listings and leads of other third party marketing platforms and/or lead providers.  However, they also offer a subscription service to auto dealers, SellersVantage, that provides competitive market and consumer intelligence in their Intelli-Lead that empowers the dealership to open the negotiation with enough information to differentiate themselves from the competition who has little more than the customer’s name, email address and comments on the dealer’s own vehicle.” 

“The viral nature of ronsmap’s social networking tools also empowers the consumer who is supported by the opinions of his online family and friends regarding the dealership and their vehicle even before the dealer contacts him.  This enhanced shopping process strengthens the relationship between the online shopper and the selling dealer.  Relationship based selling systems are a proven process that has survived on the Internet because human nature has.  ronsmap puts the customer first and that feature alone is enough to push through the glass wall to make a sale for the auto dealers that support it. After all, what are friends for!”

AdAgencyOnline.Net has other social networking tools offered by the preferred automotive advertising vendors on their portal that were also exhibiting at the 8th Digital Dealer conference with an equally prominent position in Mr. Zelinger’s session on monetizing social media.  DealerMouth, for example, is a website hosting service and automotive advertising application that allows an auto dealer to offer his sales and service staff the ability to post a personal website to develop their own online marketing plan.  Marketing to personal spheres of influence is a proven process that should be part of any auto dealer’s marketing plans, however, managing and monitoring the efforts of their staff has proven to be a challenge for auto dealers who might be liable for any abuse in their name.   

DealerMouth mitigates this risk by allowing the auto dealer or their automotive advertising agency to moderate material posted on their staff’s individual sites to confirm that they meet  guidelines listed in their employee manuals regarding the use of the Internet at their facility.  DealerMouth also provides an R.O.I. analytic tool that manages and monitors all activity on the sites to maximize the R.O.I. of the dealership’s money invested not only in the application but in the time of their staff who might otherwise abuse their social networking activities during working hours.  The added value of using the system as a training tool to share best practices in the use of the personalized websites is an example of best practices learned in the field with many more expected to surface as DealerMouth expands into the marketplace.

Philip Zelinger explained how DealerMouth can be used by the affiliated automotive advertising agencies of AAOL to monetize social media for their auto dealer clients.  “I invested my own money for 25 plus years as a General manager and Auto Dealer Principal, and for the past 10 years I have been responsible to invest my client’s money, so I relate to the need to inspect what you expect while managing risk and demanding an acceptable R.O.I. from every dollar.  DealerMouth provides a process that will allow an auto dealer to invest his money and staff in social media while being able to monitor the activity at every level.  Automotive advertising agencies have been asking their clients to accept their assurances that social media has value as a branding tool with a long term R.O.I. based on earned relationships in the social networking communities that they influence; and I agree with them.  I have always supported the need to develop top of the mind awareness in marketing plans using conventional media with frequency and consistent messages across multiple channels and media delivered to a targeted audience and the Internet is no exception.  However,  when a dealer is counting pennies to cover payroll and fixed expenses trust isn’t part of the process.  DealerMouth allows an auto dealer to invest in social media with the same accountability and R.O.I. requirements of his other media with the ability to control the process from a single online application.  No trust needed, just results!”

SiSTeR Technologies is another vendor client of AAOL that was referenced by Philip Zelinger in his session on monetizing social media. SiSTeR offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  The videos are posted on the auto dealer’s website to enhance their conversion rates and S.E.O. by push the videos directly to You Tube with individual URLs linked back to the dealers website.  The videos are also pushed to any third party marketing platforms used by the auto dealer. 

They leverage social media by applying their vShock platform — a micro-site that displays similar vehicles from the auto dealer’s inventory — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory operates within Face Book allowing the dealer to introduce their vehicles to the community without posting them individually on the wall.  A practice that is often shunned by consumers in social media.   

TeleTextSolutions was also included in Mr. Zelinger’s session representing the automotive advertising industries first full solutions Opt In Text messaging system. This application was not designed as a social media tool, however, their mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to source the results from their social media investments in time and money. 

TeleTextSolutions uses short codes embedded in all forms of advertising — including social media.  This allows the dealership to communicate via a web based text messaging system that can integrate leads with the dealer’s CRM.  They also provide a unique Opt In SMS text  messaging system for the Service Department that reduces the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. and their vendor clients focused on monetizing social media contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Automotive advertising agencies typically focus on new and/or pre-owned vehicle sales as job one.  However, AdAgencyOnline.Net — an automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C., (AAOL) — has advised the automotive advertising agencies of AAOL to prioritize improving absorption in fixed operations to maximize profits for auto dealers struggling to survive with reduced sales volume and profit margins.

Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — will be airing an encore of his Lunch With Phil Discussing Automotive Advertising show where he interviewed Ken Luna, the President of TeleTextSolutions, with a special focus on fixed operations.  The show is scheduled to air on Wednesday, April 14th, 2010 between 12:00 Noon EST and 12:30 PM EST.  During the interview, Philip and Ken shared best practices in using TeleTextSolutions text messaging platform to improve communications within the service drive to provide efficiencies in processing open repair orders.

Philip explained his reasons for approving TeleTextSolutions as a preferred automotive advertising vendor on AdAgencyOnline.Net as well as accepting them as an automotive advertising vendor client for AAOL.  “I was an early believer in the use of text messaging as a replacement for emails, especially when I saw the explosive growth of Twitter and the use of PDAs vs. conventional cell phones.  I also drank the cool aid as far as using the related short codes embedded into conventional and digital media to provide enhanced sourcing information and R.O.I. analytics for automotive advertising campaigns that I managed and monitored for my auto dealer clients.  My support for the TeleTextSolutions SMS text messaging platform was drawn from my experience over twenty five plus years in the retail auto industry as a General manager and Dealer Principal that taught me the importance of absorption from fixed operations.  That knowledge has proven invaluable in today’s shrinking economy and consolidating auto industry where profits from sales won’t cover fixed and semi-variable expenses.  Sales and per unit profit margins are down but service and parts can take their place if proper processes and efficiencies are put into the service drive to improve communications with the customers while their vehicle are in for service.  Simply put, service sells cars by preserving relationships throughout the owning-buying cycle for consumers.  More importantly, improving the experience for service customers will provide additional profit for the auto dealers today so they can survive to sell their customers another vehicle tomorrow.”     

About TeleTextSolutions

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. There are two main components. The first encompasses using short codes and keywords in all forms of advertising. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service depts. that text helps to reduce thus increasing work throughput.

About Ken Luna

Ken Luna, the President of TeleTextSolutions , is a 30+ year automotive technology veteran. Early years were spent in the DMS world including 12 years as a Regional Manager with UCS. In the early 2000’s Ken was involved with new technologies including Intelliprice (now Black Book Online), BZ Results, Lease Link, ADPs Right Relationship CRM and AutoRevenue. Most recently he was V.P. of Sales for Call Source and then V.P. of the Eastern U.S. for Whos Calling. 2009 was spent designing and building  TeleTextSolutions with his partner Dave Leventhal.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., TeleTextSolutions and/or any of their vendor clients contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Automotive advertising agencies must leverage their resources to survive in a down market and AdAgencyOnline.Net — an automotive advertising resource / networking portal — suggests that social media is the best way to do it.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), — a national network of independent affiliated automotive advertising agencies — hosts a blog talk radio station featured on http://AdAgencyOnline.Net, WAAOL, All Automotive Advertising News All The Time.  Philip started the automotive advertising social networking channel to share best practices with his affiliated independent automotive advertising agencies.  The open forum offered by WAAOL has provided him and his online audience with unique access to social media applications offered by newly developing cutting edge  automotive advertising vendors anxious to be considered as preferred automotive advertising vendors on AdAgencyOnline.Net and/or to be represented by AAOL.

Many of the vendors represented by Ad Agency Online will be attending or exhibiting at The 8th Digital Dealer Conference And Exposition scheduled April 20th, 2010 through April 22nd, 2010 in Orlando, Florida.  Several automotive advertising vendors represented by AAOL exhibiting at the conference offer unique social media tools, including ronsmap.com, DealerMouth, SiSTeR Technologies and TeleTextSolutions.  Other equally unique automotive advertising platforms attending the conference include Argistics,  Bull Dog Marketing and GetAutoAppraise along with several others who will be attending the conference to network with exhibitors, speakers and fellow attendees.  Most of the automotive advertising vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”

AdAgencyOnline.Net Vendor Clients Focused On Social Media

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer.  More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.   

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts.  There are two main components of TeleTextSolutions.  The first encompasses using short codes and keywords in all forms of advertising — including social media.  This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM.  The second is an Opt In Text communications for the Service Dept.  The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition to share his best practices in monetizing social media.  “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach.   A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed.  More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”

Philip’s session at The 8th Digital Dealer Conference is titled, “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss.” The sub-title is; Monetizing social networking is the challenge of the day and this session will feature new technologies and consumer-centric solutions to put your customers to work for you.

The session is further described on http://DigitalDealerConference.Com as follows ;

One constant in the auto industry is change, and since human nature is also a constant, most productive change is driven by technology. This session will provide new technology driven solutions that integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; this session will provide them. Salespeople and brick and mortar dealerships will always have a role in the sales process, however tomorrow’s virtual dealerships are already being built. This session will introduce customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.

 About Philip Zelinger

 Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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The 8th Digital Dealer Conference And Exposition to be held In Orlando, Florida April 20th, 2010 through April 22nd, 2010 has attracted a diverse group of experts from the auto industry to share best practices. Automotive advertising vendors featuring cutting edge automotive advertising applications are also exhibiting to an audience of auto dealers and automotive advertising agencies anxious to listen and learn about the newest technologies to help them sell more cars for less. 

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on their automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the conference as well as exhibiting several of his automotive advertising vendor clients.  Philip will be holding a session titled “Consumers Own The Dealership Of Tomorrow, Today; So Get To know Your New Boss.”  His session is ideally suited to fit the theme of the conference, “The Dealership Of Tomorrow … Today.”

The vendors represented by Ad Agency Online attending or exhibiting at The 8th Digital Dealer Conference And Exposition include ronsmap.com, DealerMouth, SiSTeR Technologies, TeleTextSolutions, Argistics, Bull Dog Marketing and several others who will be attending the conference to expand their knowledge and networks with exhibitors, speakers and fellow attendees.  Most of the vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition.  “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach.   A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed.  More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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