Posts Tagged “DealerRefresh.Com”

AdAgencyOnline.Net is an automotive advertising resource / networking portal supported by the affiliated automotive advertising agencies of Ad Agency Online, L.L.C., (AAOL). Philip Zelinger, the President of AAOL, hosts the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. Philip recently attended The 7th Digital Dealer Conference & Exposition to research new cutting edge automotive advertising technologies and vendors that exhibited at the conference for consideration by his automotive advertising agencies. In addition, a number of auto industry experts – including Philip – conducted sessions to discuss best practices in digital marketing and sales/service systems which surfaced new automotive advertising applications and processes that can be implemented by the automotive advertising agencies, auto dealers and site visitors to AdAgencyOnline.Net.

Philip has already invited several new automotive advertising vendors that he discovered at the conference on his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, with many more scheduled in the coming weeks. Steven Munyan, the President and National Sales Manager for Hire The Winners, was interviewed on the show that aired last Monday, November 9th 2009 and an encore of the show is scheduled for this Monday, November 16th 2009 to air between 12:00 Noon EST and 12:30 PM EST. The encore show was scheduled to allow the affiliated automotive advertising agencies of AAOL to determine if Hire The Winners will be added as a preferred automotive advertising vendor on AdAgencyOnline.Net. Philip commented that he has been looking for a scalable online solution to assist his auto dealer clients with their Human Resource needs and based on the feedback from the initial review of Hire The Winners they appear to fit the bill.

Another new vendor being considered by AdAgencyOnline.Net is IntelliTerms, Inc. with an interview of their C.E.O. scheduled for Wednesday, November 18th 2009 at the usual 12:00 Noon EST to 12:30 PM EST time slot. Philip selected IntelliTerms for review in response to requests by his affiliated automotive advertising agencies to find a third party lead provider with a more proven R.O.I. that they can suggest to their auto dealer clients. In a preliminary conversation, Jenny S. Cherocci, the Director of Business Development for IntelliTerms, corrected Philip when he described their service as a “lead provider.” Jenny suggested that they call their inbound traffic “prospective buyers” based on their proprietary process that ties the car shopper to a particular vehicle from the auto dealer’s inventory with a payment quote included in the initial contact.

Philip referenced several vendors that he had discussions with at The 7th Digital Dealer Conference during last Friday’s blog talk radio show, Automotive Advertising Experts. In an interview with Cliff Banks, the V.P. and Editorial Director for Dealer Communications that hosted the conference, Philip referenced conversations that he had with John Giamalvo and Sean Peoples from Edmunds.Com, Rob Lange from KelleyBlueBook.com and Andrew Price from RLPolk.Com that suggested that new expansions of their products and services would require their increased consideration for his affiliated automotive advertising agencies in 2010.

According to Philip, other vendors that he met at the conference that are being considered to appear on WAAOL for the first time or in a follow up of previous interviews based on new products or services include DealerCentric, DealerUps LeaseTrader, Dealer.Com, Align Research, HookLogic, CarThink, HomeNet, FirstLook, SiSTeR Technologies, Argistics, AdVantaStar, ClickMotive and WideStorm.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Cliff Banks from Dealer Communications and Steven Munyan from HireTheWinners.Com.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Hire The Winners, IntelliTerms or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on AdAgencyOnline.Net, will be reviewing a new Internet based Human Resource platform, “Hire The Winners” on his Lunch With Phil Discussing Automotive Advertising show scheduled for this Monday, November 9th 2009 from 12:00 Noon EST to 12:30 PM EST.

Philip explained why he selected Hire The Winners to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net after being questioned as to why an employment screening and training application would be of interest for an automotive advertising agency. “The areas of responsibility for full service automotive advertising agencies have been expanded to satisfy the needs of auto dealers with reduced budgets, staff and sales in our shrinking economy. Auto dealers are demanding more for less on all levels from their staff and key vendors and automotive advertising agencies are no exception. It is not enough for an automotive advertising agency to simply deliver sales traffic to the front door for their clients. If the leads in the auto dealer’s real world showroom and their virtual one online aren’t processed correctly by a professional sales staff, and they don’t result in increased sales or service, then the agency will share in the blame so they better share in providing the solution!”

“A reduced sales staff puts pressure on the remaining sales people and managers to produce more sales per person. The solution lies with improved processes that start in the hiring procedures and continue into ongoing training and monitored performance. Hire The Winners attracted my interest due to their scalable and cost effective HR services that rely on the Internet to provide communication and distribution efficiencies in the delivery of their products and services. The key to developing, monitoring and maintaining a professional sales staff is to have a consistent hiring and training program focused on individual performance and accountability on an ongoing basis. That process must start at the employee screening stages and then continue with ongoing training and support. Based on my preliminary review of Hiring The Winners they are the first vendor to provide a comprehensive online solution.”

Philip will be discussing Hire The Winners during an interview with Steve Munyan who will be representing Hire The Winners during the blog talk radio show. The affiliated automotive advertising agencies and auto dealer/vendor clients of Ad Agency Online, (AAOL), will be calling in questions to the pair of automotive advertising professionals to determine their level of interest. After the show, the comments will be discussed with the current preferred automotive advertising vendors featured on AdAgencyOnline.Net and the final decision to approve them as a preferred vendor will be announced to the affiliated automotive advertising agencies of AAOL followed by a public announcement posted on AdAgencyOnline.Net.

About Steve Munyan

Steve Munyan is the President and National Sales Director of Hire the Winners. He has 32 years of successful Auto Retail experience, 9 years as a sales consultant, 4 years as a sales manager, 3 years as President of Team Builders Consulting, traveling the nation working with some of the finest most productive dealers in our country and 16 years as a General Manager, Executive Manager or Partner. Experienced with 19 manufacturers (10 Domestic and 9 Import) along with having attended Center for Creative Leadership and the Kellogg School of Business, Steve brings the experience and leadership necessary to attack the real life challenges of today’s market to improve dealer profitability. Steve possesses a passion to help people succeed through proper Assessment/Planning/Developing/Training and Measuring performance. He enjoys his 4 children, 5 grandchildren, exercise and golf. Steve’s faith in Jesus Christ is the foundation of his life. He has been privileged to study and teach God’s Word for the past 35 years.

About Hire The Winners

Lee Kemp, the founder of Hire the Winners and creator of “The Car Sales Simulator,” birthed the idea for the simulator in the 90’s. As a Ford Dealer, Lee experienced incredible frustration in hiring and retaining sales consultants. In the midst of his frustration, he saw simulators in other fields that he thought could work well in the automotive industry. Lee started by involving dozens of experienced automotive experts in the designing and writing of realistic simulations involving sales consultants and customers interacting when attempting to purchase a vehicle. Lee’s vision was to create a tool that would measure the dominant traits necessary to be an effective auto sales consultant. After a significant time and financial investment, “The Car Sales Simulator” was born. In 2004, Hire the Winners launched its new creation at the NADA Convention in New Orleans. Over the past 5 years, thousands of people have experienced the Car Sales Simulator and over 40 dealers have integrated this unique tool into their business model.

Lee continued to improve the simulator with feedback from numerous experienced automotive experts, most recently updating and fine tuning the program in January 2009 after Steve Munyan partnered with Hire the Winners as the President and National Sales Director. Steve brings more than 32 years automotive retail experience and has focused on Lee’s vision of “creating a world class simulator that helps dealers hire and retain better auto sales consultants, so they can be more profitable in today’s economic climate”. Steve possesses a passion for excellence and a belief that all auto dealers need a world class hiring process. There’s no question that “The Car Sales Simulator” has become the best automotive sales aptitude assessment/training tool on the market today.

So much is on the line these days and automobile companies cannot afford to take the incredible risks they have been taking as they hire sales consultants. Dealers across the country continue to struggle with high turnover and low production on their sales teams. As part of the comprehensive hiring process, Hire the Winners has the answer to today’s auto dealers needs. Knowing that every person hired is critical to the dealer’s success, Hire the Winners helps them assess the risk before spending large amounts of time and money.

Hire the Winners is committed to helping dealers build strong teams by implementing effective processes and we believe that together we will help the dealers bring on and RETAIN the best talent available.

In November of this year, Hire the Winners will roll out a new division. They will assist dealers by finding, screening and serving up qualified candidates. This eliminates advertising costs and the time to weed through would be applicants. When dealers calculate the costs associated with all that goes into finding a qualified candidate, the distraction to the sales and management teams and the time off the floor, this service makes economic sense and allows the manages to do what they do best….Sell Vehicles!

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Hire The Winners or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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AdAgencyOnline.Net announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free automotive advertising resource/networking portal has earned a reputation as the “one stop site for all of your automotive advertising needs” as a result of the varied automotive advertising experts that have appeared on WAAOL to represent their cutting edge automotive advertising applications.

Philip will be interviewing Rob Lange, the National Sales Training Director for Kelley Blue Book, to discuss the various products and services offered by KBB. The show will be aired live with callers invited to ask questions of the pair of automotive advertising experts in a problem/solution forum. Past shows have surfaced best practices for automotive advertising agencies anxious to maximize the R.O.I. for every automotive advertising dollar in today’s struggling auto industry. Based on preliminary comments shared by Rob with Philip tomorrow’s show promises to provide the same for the affiliated automotive advertising agencies and auto dealer/vendor clients of AAOL as well as their growing online audience of automotive advertising decision makers.

Rob provided a teaser about what is to come on KBB in a conversation with Philip in advance of tomorrow’s show. “KBB is soon to launch our social networking site to help us connect with dealers, partners, vendors and interested industry folks so we can have open communication, share KBB product updates, gain feedback from partner dealers, allow registration for ongoing webinar programs on Kelley Blue Book products, sales tips etc. You are very familiar with all of the others……we needed/ wanted a way to stay in touch, learn, share and engage. I will tell you that this has not been released yet….we are working internally to get the bugs out and add content so I wouldn’t want to mention it by name / URL quite yet…but certainly we could introduce the idea and ask listeners to stay tuned for the official announcement within the next 2 weeks.”

The following article provides some additional insight to what is sure to be discussed during the interview according to both Philip and Rob;

KBB.COM LAUNCHES THE TRUSTED MARKETPLACE; FIRST ONE-STOP SHOP FOR CAR PRICING, RESEARCH AND BUYING

Kelley Blue Book Introduces New-and Used-Car Classified Site Featuring All-New Best-Match Technology

IRVINE, Calif., SEPTEMBER 21, 2009 /PRNewswire/ — Kelley Blue Book has launched The Trusted MarketplaceSM, a new online consumer car shopping experience that can be accessed through its top-rated Web site www.kbb.com or by directly visiting www.thetrustedmarketplace.com. For the first time, consumers now are able to complete their vehicle research, conduct new- and used-vehicle inventory searches and find their next car, all on one convenient and easy-to-use Web site. The Trusted Marketplace also brings a unique technology platform to the classified vehicle experience, returning best-match cars from consumers’ search criteria, rather than vehicles dealers have paid to be presented at the top of vehicle search results.

Recent online automotive shopping studies find that 75 percent of new-vehicle buyers use the Internet during their shopping process and more than six in 10 used-car buyers purchase a vehicle that they find online. With more than 13 million vehicle shoppers visiting kbb.com each month, Kelley Blue Book is in a unique position to assist car buyers across the United States in finding the vehicle that best meets their needs. The Trusted Marketplace provides the right car in the right place at the right price.

With the introduction of The Trusted Marketplace, Kelley Blue Book extends its popular vehicle pricing and research information to include the next natural step in the process helping kbb.com’s millions of monthly visitors find their next new or used car. Integrating the company’s best-in-class online vehicle research with highly detailed dealer inventory listings makes kbb.com a one-stop resource from research to purchase. This integration allows consumers to confidently collect the trusted information they need, from finding the value of their current car, to researching new-car reviews, videos, vehicle ratings, pricing and side-by-side comparisons, to determining the make and model they would like to purchase, and ultimately finding a local dealer with that exact vehicle on their lot. Kelley Blue Book, The Trusted Resource® will integrate Blue Book® Suggested Retail Values into used-car classified listings to assist consumers in determining whether or not the car is a good deal.

The Trusted Marketplace provides consumers with an unparalleled experience in finding their next new or used car due to its unique search platform, which reveals ‘best matches’ – a list of cars that most closely correspond with a shopper’s search criteria as well as applied intelligence gained from millions of customer queries and transactions. When searching for a vehicle online, shoppers can search confidently on The Trusted Marketplace and rely on Kelley Blue Book to return a complete set of newly listed vehicles that best match their criteria, with more vehicle details, photos and information available.

The Trusted Marketplace is a one-stop shop that provides assistance with everything from trusted Kelley Blue Book Trade-In Values® to in-depth research and advice to locating the perfect vehicle at a dealer near you,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “What was once a tedious and time-consuming process is now easy and convenient, with everything car buyers need from start to finish all in one place on kbb.com.”

About Rob Lange, National Sales Training Director, Kelley Blue Book

Rob Lange is the national sales training director for Kelley Blue Book and kbb.com. His responsibilities include providing educational materials to dealers to enhance their sales processes using Kelley Blue Book values and services, and conducting regional dealer meetings and webinars to educate dealerships on the power of the Kelley Blue Book brand. In addition, Lange develops “best practices” documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences.

During his time at Kelley Blue Book, Lange has successfully conducted several regional educational meetings for dealers, been a speaker at several Digital Dealer and Auto Remarketing conferences and served as a speaker for a number of Liquid Motors conferences.

Prior to joining Kelley Blue Book in 2008, Lange served 15 years in retail automotive sales and sales management. Beginning at Autobytel in 1996, Lange developed and presented the first Autobytel University Sales Training Program, which was unique to the industry. While at Autobytel, he conducted more than 100 two-day Internet Sales Seminars as the company’s national director of dealer training. Lange also served as the national training director of Go Apply, Inc., a leading third-party information and lead provider for the mortgage industry. During his tenure at Go Apply, Inc., Lange authored “Selling the Online Mortgage Customer,” a comprehensive sales guide for maximizing results with online borrowers. Furthermore, Lange conducted more than 350 webinars for more than 5000 attendees.

Lange received his Bachelor of Arts degree in Criminal Justice from Rowan University.

About Kelley Blue Book, KBB

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

AdAgencyOnline.Net regularly features nationally recognized automotive advertising experts on WAAOL. Previous note worthy guests included Clayton Stanfield from eBay Motors, Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk, Tomer Alpert from SiSTeR Technologies, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Kelley Blue Book or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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AdAgencyOnline.Net is an automotive advertising focused social networking portal hosted by Ad Agency Online, L.L.C., (AAOL). The site reviews cutting edge automotive advertising technologies and vendor applications on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to share best practices with the affiliated automotive advertising agencies, auto dealer/vendor clients of AAOL and a growing audience of automotive advertising insiders who follow and support the site. Philip Zelinger, the President of AAOL and host of WAAOL recently announced his support for several new technologies and digital marketing applications that can be applied to an old world automotive advertising platform – Point of Purchase, (P.O.P.), Merchandising.

Philip explained the past and pending role of P.O.P. merchandising for automobile dealerships and how new technologies have allowed automotive advertising agencies and auto dealers to consider adding it to their limited automotive advertising budgets. “After investing 25 plus years as a General Manager and Dealer Principal, followed by the last 10 years advising my affiliated automotive advertising agencies and auto dealer clients on how to maximize the R.O.I. for their automotive advertising dollars, I am still amazed how proven old world advertising methods are being re-invented by today’s technology.”

“One of my affiliated automotive advertising agencies, DealerKnows, Inc. – owned and operated by Joe Webb and Gilbert Chavez, has announced their involvement in a new company, DealerSignage, Inc., (DS), that provides custom content delivered directly to the T.V. in an auto dealer’s customer lounge. This kind of automotive advertising message delivered to a captive targeted audience in an auto dealership’s facility to his existing customers has an experienced R.O.I. that can only increase as the quality of the content is improved.”

“Another automotive advertising solution tied to P.O.P. is provided by a vendor client of AAOL – Argisitics, L.L.C. and their AutoTransaXion platform. Argistics has developed a dynamic interactive video wall supported by their AutoTransaXion application – a customer interaction platform – that can be placed in an auto dealership’s service lounge or showroom offering informational videos linked directly to an expert sales or service advisor at the dealership. The process uses Argistics’ proprietary two way video customer interaction platform integrated with the auto dealer’s CRM and DMS to push and pull any information that the customer or the dealer needs to move towards a sale. The ability to promote sales and service specials within the dealership, or even to cross-sell various brands and models for a dealership that represents multiple franchises from one location linked to many others, is just one example of the new marketing capabilities presented by this method of P.O.P. merchandising.”

“PrimeTyme, Inc. is yet another vendor/client of AAOL that has joined the P.O.P. revolution with their unique video panel. The panel is only 1/8″ thick and it can be cut to any size or shape to display a crystal clear video signal with any content that can be delivered to a computer or T.V. screen. The obvious application for the content delivered by DealerSignage or the unique interactive information center provided by Argistics is the future of P.O.P. merchandising and the reason it has earned a place in any automotive advertising plan.”

About Argistics, L.L.C.

Argistics LLC., is a leading developer of CIM software solutions to contact centers, BPO’s, and retailers worldwide. Based in Marietta, GA, Argistics is the developer of web based solutions to assist companies in engaging their customers through video and chat technology and to help online customer’s complete web based interactions.

About DealerKnows, Inc., DealerSignage, L.L.C. and PrimeTyme, Inc.

Gilbert Chavez, the CEO of DealerSignage,(DS), Joe Webb, the COO of DS and Keith Williams, the CTO and VP of DS joined forces to address the growing importance of point of purchase merchandizing for auto dealers’ and the advantage of using digital signage to deliver timely and targeted automotive advertising messages to an auto dealer’s current customers as well as drive by traffic. Joe Webb and Gilbert Chavez are also partnered in a related auto industry focused consulting firm, DealerKnows, Inc. DealerKnows is an independent automotive advertising consulting firm that is an affiliated office of Ad Agency Online, L.L.C.

Dealer Signage provides the software, hardware, content and consulting services to deliver a targeted marketing message in an auto dealership through televisions strategically placed in key locations throughout the dealership. The ability to cross-sell between sales and service with a custom dealer message delivered in an active border wrapped around a live T.V. broadcast allows a dealer to talk to their existing customers. Specialized hardware and software provided by select vendors allows Dealer Signage to use state of the art technology to customize not only the content but the method of delivery.

PrimeTyme, an approved vendor of Ad Agency Online, L.L.C. that was introduced to Dealer Signage, provides a proprietary video projection screen that can be placed on a showroom window, a wall or even as a free standing panel to allow the dealer to provide an interactive experience for customers visiting the showroom or even to pedestrian and drive by traffic outside the showroom. The digital billboard value of this application is obvious; however, the more unique ability to allow customers to actually touch the screen to interact with the message opens up a new world of opportunities. In addition to being able to answer questions to draw customers into the showroom the technology is able to track the people who stop to watch the screen with existing facial recognition software. The next generation of applications being developed promise to provide verifiable R.O.I. and extended marketing methods that will further enhance the value of the services provided by Dealer Signage.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C., (AAOL)

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on any of the vendors featured as preferred automotive advertising vendors on AdAgencyOnline.Net or reviewed on WAAOL go to http://AdAgencyOnline.Net or http://www.blogtalkradio.com/adagencyonline and download the related show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, “Help is only a click away!”

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