Posts Tagged “DrivingSales.Com”

The DrivingSales Executive Summit is an exclusive automotive event, laser focused on cutting edge dealership operations.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, previewed the summit on the Auto Industry Insiders blog talk radio show featured on WAAOL, All Automotive Advertising News All The Time that aired on September 02nd, 2010. 

The DrivingSales Executive Summit features an invitation-only guest list of the most successful and innovative dealership operators in the country and world-renowned speakers to educate and inspire the collaborative process.  This year’s Executive Summit will be held at the beautiful Encore hotel in the electrifying city of Las Vegas, Nevada October 18th – 20th, 2010.

Philip announced on the show that Jared Hamilton, the organizer of the event and the host of his own auto industry focused social networking resource portal http://DrivingSales.Com, will be joining him on next week’s Auto Industry Insiders show to introduce breaking news surrounding the summit and to offer promotional discounts to the affiliated automotive advertising agencies of Ad Agency Online as well as their auto dealer clients.  Philip explained his support of Jared and The DrivingSales Executive Summit, “Jared is a contributing member of our network of networkers — Auto Industry Insiders — that is hosted on AdAgencyOnline.Net.  Our group leverages our resources and online relationship with our shared philosophy that a rising tide floats all boats.  The DrivingSales Executive Summit is a real world venue that exemplifies our members individual online communities desire to share best practices in automotive advertising and in day to day operations at an auto dealership.  After all, what are friends for!”    

The event kicks off with a 30,000-foot view of the latest media and economic trends just starting to touch the industry.  These high level discussions are then translated down to the 15,000-foot view of how some of the leading dealership innovators are incorporating these trends into new strategies that drive sales at the dealership level.  To complete the event are strategy collaboration sessions at the 10-foot dealership view where dealer operators participate with their peers in round table discussions about implementing specific aspects of these newly inspired strategies.  According to Jared, “The program will inspire you and leave you with a strategic plan to drive measurable results at your store.”

The topics and speakers presented are selected by the group of dealer attendees. This insures the topics are timely, relevant and that the speakers are of the highest quality for the audience.  The agenda is not sponsor driven, it is dealer driven.

Event Objective

The purpose of the executive summit is to provide an intimate setting for an advanced group of dealership operators to collaborate, learn and be inspired about the opportunities facing dealerships at the tip of the spear.  This is not a training event for ISMs, Sales Mangers or Fixed Operations Directors.  The event is focused on the topics facing Dealer Principals, GMs and decision-making Executives and giving them the knowledge they need to drive the overall strategy in their businesses.

The event themes are submitted by registered attendees and moderated by a panel of leading-edge dealers.  The panel allows topics to be submitted and voted on up to a few weeks before the event to ensure the event is as relevant and timely as possible.

A few of the topics to be covered at this year’s event:

Dealing with Price Compression:

Due to the transparency of the Internet, vehicle price are posted everywhere and this is compressing the margins on both new and used inventory.  How are progressive dealers handling online pricing and still maintaining vehicle gross?  Is the future headed towards one price?  How should you compete and prosper in this price-sensitive, yet transparent market? Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition.  Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition.  Their theme is — New Ideas, New Revenues, New Efficiencies, Greater Profits — and it couldn’t be a better fit for today’s struggling auto industry.  I have submitted my proposed session for approval — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits — and I have already started preparing the material to support my formula on monetizing social media for automotive advertising agencies.”

The Digital Dealer Conferences represent an opportunity for auto dealers to listen and learn from automotive advertising experts like Philip Zelinger and dozens more like him that share a philosophy that a rising tide floats all boats.  The sessions conducted by these auto industry professionals sharing best practices in online automotive advertising are complimented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference.  In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip discussed his planned meetings at The 9th Digital Dealer Conference & Exposition with the confidence that they represent a key reason for his participation in the conferences, “I have a personal branding line that represents my philosophy in both my personal and business life — What are friends for!  I have found that relationship based selling is the key to success in the retail auto industry.  My previous experience as an Auto Dealer and my present role as the President of a national network of independent affiliated automotive advertising agencies has taught me that people like to do business with people that they like.  My formula for monetizing social media for automotive advertising agencies relies on the fact the market is a conversation amongst friends.  I see the Digital Dealer Conference as a real world version of the virtual world network that I have formed for myself as well as my auto dealer and vendor clients to extend our spheres of influence and expand our top of the mind awareness to potential customers.” Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal — http://AdAgencyOnline.Net — promoted the 2010 NIADA Convention and the TARP Lending Program on his blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time.  The National Independent Automobile Dealers Association, (NIADA), is hosting their annual convention at Caesar’s Palace Hotel and Casino in Las Vegas from June 14th, 2010 through June 17th, 2010.  Philip Zelinger will be attending the convention and sitting on a panel discussing social media that is being hosted by Keith Whann, the General Counsel for the NIADA,  host of a new auto industry social networking portal — http://Auttr.Com — and the originator of the TARP Lending Program — Together Automotive Retailers Prosper.

Lenders have been invited to present their financial products and services to the auto dealers and automotive advertising agencies that will be in attendance at the NIADA Convention in a special section set aside by Keith Whann to promote his unique version of the TARP program.  The TARP lending Program is the brainchild of Auto Industry Expert, Keith Whann.  When credit markets were all too tough about a year and one-half ago, Keith, seeing that both dealers and consumers needed capital sources to continue to achieve their goals, sought out lenders that had available capital to service both dealers and consumers.  Keith also realized that there were many other potential lenders with available capital that were doing business with franchised dealers only, but could (and should) be doing business with independents.  He realized through education, we could help lenders mitigate (or in some cases eliminate) risk.  The TARP Lending Program does exactly this; The program brings lenders and dealers together and provides education which helps in the development of strong, long-term lender/dealer relationships.

About The Tarp Lending Program

The first TARP Program was help in Columbus, Ohio in March of 2009.  There were about 30 lenders and 250 dealers gathered at the event.  Next, the TARP Program went to Orlando, Florida and was held with the NIADA Convention.  Other TARP venues include;  Columbus, Ohio (October 2009), Philadelphia, PA (November 2009), Orlando, FL (January, 2010), Dallas, TX (March, 2010), Fredericksburg, VA (May, 2010).  Over 100 lenders have participated at these events and (by the end of the TARP Program in Las Vegas in June) over 3000 dealers will have found success with the program.

The following lenders have participated in the TARP Events to date:

Participating Lenders from the past 6 TARP Events

AFC
AFCD
Aimbridge Indirect Lending, LLC
Alamo Financial
AmeriChoice Federal CU – Former IBM
Americo Federal CU
AmeriCredit
Apex Community FCU
AppOne
Atlantic Financial
Auto Use
AUTO USE-THE MILBY GROUP
Autobank Financial Services
Autofunds.com
AUTOMOTIVE CREDIT CORPORATION
Belco Community CU
Bellco Federal CU
Berks Community FCU
CANTON FINANCIAL
Car Bucks Floor Plan
Car Financial Services, Inc
CFC Investment Company
Chase Custom Finance
Citadel FCU
COCC
Community Credit Union
Community Bank
Cornerstone FCU
Credit Acceptance Corporation
Credit Union Direct Lending
Credit Union Direct Portfolio Services
Cross Valley CU
Dealer Funding
Dealer PortFolio Services
Dealer Services Corporation
Dealer Track
Discovery FCU
Erie Community CU
Erie Federal CU
Erie General Electric Federal CU
E-Z Dealer Finance
FIBER GLASS CREDIT UNION
Finance Express
FINCO Management
First Bank of Ohio
FIRST-KNOX NATIONAL BANK
Flagship Credit Corporation
Floor Plans Inc
Franklin Oil Regional
Globe Acceptance, Inc.
GMAC
Guardian Finance
HUNTINGTON BANK
Independent Bank
LANCO FCU
Laser Finance
Lebanon FCU
Lydia Cladek
MAFS
Mongoose Capital
Mark-One
M-C Federal CU
Merck Sharp & Dohme Federal CU
Mid-Atlantic Finance Company
Morgan Bank
National Auto Lenders
Nationwide Acceptance Corporation
Nationwide Financial
Nicholas Financial
Ohio Credit Union League
OHIO HEALTHCARE FCU
OMNI SERVICE GROUP
PAR North America
PARKVALE BANK
Penn Acceptance Corporation
Penn East CU
PFS Financial Services
Pittsburgh Central Federal CU
Preferred Auto Finance
Professional Financial Services Corp.
PSECU
Reliance Federal CU
Route One
Security Auto Loans – SAL
SPE FCU
Sterling Credit
Sun East FCU
SUPREME AUTO FINANCE LLC
Susquehanna Valley FCU
Thrift Investment
Tri-County Federal CU
U.S. Small Business Administration
United Acceptance, Inc.
Vehicle Acceptance Corporation
Western Funding, Inc.
WESTGATE FINANCIAL
Westlake Financial Services
Wolters Kluwer Financial Services–AppOne
Xpress Finance, Inc.

As of this article, the following lenders intend to participate in the TARP Program at the 2010 NIADA Convention in Las Vegas June, 14th, 2010 through June 17th, 2010:

Americredit, AppOne, AutoFunds.com, AutoUse, Automotive Credit Corporation, Automotive Finance Corporation (AFC), CarBucks Floorplan, Chase Bank, Coastal Credit Corporation, Credit Acceptance, Dealer Services Corporation (DSC), Dealer Track, E-Z Dealer Finance, Finance Express, Globe Acceptance, Manheim Automotive Financial Services (MAFS), Nationwide Acceptance Corporation, Nicholas Financial, Professional Financial Services, RouteOne, Security Auto Loans (SAL), Sterling Credit Corporation, Tidewater Motor Credit, U.S. Small Business Administration (SBA), United Acceptance, Vehicle Acceptance Corporation, Westlake Financial, Western Funding Incorporated (WFI).

Several other lenders that are still under consideration include:  Aimbridge Lending Solutions, CAR Financial, Credit Union Direct Lending (CUDL), Consumer Portfolio Services (CPS), Independent Bank, Independent Lending Solutions, Mark-One, Mid-Atlantic Finance Company, PACCO, Preferred Auto Finance, Security National Acceptance Corporation (SNAC), Southern Auto Finance Co., United Auto Credit Corporation.

Lenders considering participating in the TARP Lending Program can visit www.whanntarp.com for additional event details. More information on TARP can also be found on the following links:

http://www.nacsolution.com/index.php?option=com_content&view=article&id=91:tarp-program-created-by-keith-whann-expands-into-regional-conference-8oct09-press-release&catid=18:press-releases&Itemid=71

http://auttr.com/blog/tarp-press-release/

http://www.niadatv.com/programs/finance.htm

http://issuu.com/fiada/docs/feb2010issue

http://www.fi-magazine.com/Channel/Certification-Training/News/Story/2009/10/TARP-Program-Expands-Into-Regional-Conference-Series.aspx

About Keith Whann

Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio. Over a career that has spanned 25 years from a beginning as an Assistant Ohio Attorney General in the Consumer Protection Division thru today, as General Counsel of the National Independent Automobile Dealers Association, a co-owner, CEO and General Counsel of the Columbus Fair Auto Auction and The Car Counselor to the motor vehicle industry, Keith has become a leading national authority on motor vehicle and consumer protection issues.

Through the years Keith has had over 1,000 articles published in trade journals across the country and his monthly columns discussing compliance and consumer protection issues and providing legal updates to the industry continue to be favorites of dealers and consumers alike.

Keith has conducted hundreds of seminars across the country and appeared as a featured speaker on a wide variety of topics affecting the industry. He has spoken at conventions and meetings for over 50 national and state motor vehicle industry related trade associations and regulatory agencies dealing with complex automobile industry issues.

At the conclusion of these seminars Keith would end with an open Q&A session.  These sessions became so popular (ruining numerous meeting schedules along the way) that he developed “Ask the Car Counselor” to make the Q&A session an event in itself. In 2004, at the suggestion of friends, Keith took the show on the road to 97.1 FM in Amarillo, Texas and The Car Counselor program was born.  Unbeknownst at the time, Keith’s two-hour program was one of the first live broadcasts over the Internet.

Since that time, many of Keith’s presentations have been filmed and broadcast on the NIADA.TV and Automotive Consumer Television networks, including the seven hour 2005 and 2006 National Dealer Compliance and Profitability Expos (which Keith both developed and moderated) and various presentations at NIADA National Conventions and Regional Education Conferences from 2005 to 2009. 

Keith has also developed numerous training and compliance programs for the motor vehicle industry.  In 2005, he launched the KeithWhann.com website containing information, a series of tools and various resource materials to assist motor vehicle dealers with business, legal and compliance matters.  In 2006, Keith added sections to the site for consumers to answer their questions and provide them with information to assist them in the car buying and ownership processes.  Today, audio and video answers to hundreds of dealer and consumer questions appear in the Car Counselor section of the site.

Keith’s latest project finds him as one of the developers of the recently launched www.Auttr.com social media website dedicated to the automotive industry. The site not only allows dealers, consumers and the automotive industry as a whole to network, communicate and share information individually and in groups, but also allows you to search for a vehicle and provides instant access to up to the minute industry news, information and answers to questions in written, audio and video formats, with a few live broadcasts for good measure.  Think Facebook, with Twitter capability, the functionality of a MySpace or Linked-in, combined with industry news and information feeds, along with the ability to have a question answered, search for a car or watch and participate in one of Keith’s live broadcasts and – you’ve got Auttr!

In March of 2009 Keith was asked to testify before the House Energy and Commerce Committee’s Subcommittee on Commerce, Trade, and Consumer Protection at a hearing titled, “Consumer Protection in the Used and Subprime Car Market.”  Leading up to his testimony, the automobile industry was facing its toughest times in over two decades.

A sluggish economy with sagging auto sales, auto Manufacturers filing for bankruptcy, lenders leaving the automotive sector and consumer bankruptcy rates rising to all time highs were producing a very negative environment in the industry.

As opposed to waiting for something to happen, Keith decided to try and do something to improve what he saw around him.  Using the Troubled Asset Relief Program’s “TARP” acronym he created his own TARP: “Together Automotive Retailing Prospers” with a goal of bringing positive, lasting change to the automotive industry one car deal at a time.  Over 30 lenders and 300 plus attendees participated in the first TARP Event in March.  Over 50 lenders and 900 plus attendees participated at TARP Event at the NIADA Convention in June.

Keith is introducing a new expanded TARP Program.  Its mission is to enable capital to flow to car dealers for floor planning of inventory, develop additional finance sources for retail customers, introduce the new NIADA certified vehicle program, enhance and improve dealership F&I processes and teach the keys to a dealer’s online success.  And now, Keith will also be unveiling his new “Car Buying IS FUN” Program for consumers teaching them the right way to buy a car.  Add it all together, and that’s what the Car Counselor’s TARP is all about!

 L.J. Marhefka, the TARP Program Coordinator, suggested that Lenders who want to participate in the Tarp Lending Program and who wish to exhibit at the 2010 NIADA Convention need to get hotel reservations for Caesar’s Palace Hotel and Casino. The hotel information can be found at: https://www.harrahs.com/CheckGroupAvailability.do?propCode=CLV&groupCode=SCNAD0E.

 The total cost for a lender to exhibit can be under $1999 — including air fare from most areas with specially negotiated discounts on American Airlines posted on the NIADA website — for one attendee to fully participate in the TARP Lending Program and the NIADA Annual Convention and Expo.  The TARP Lender Table Expo charge is $895.  This includes three days of exhibiting in the TARP Area of the NIADA Expo Hall (for layout details, go to:  http://sites.google.com/site/tarplasvegas/home), and full registration for one attendee. 

 One of the greatest benefits of being at the NIADA Convention as a TARP  Lender are the Lender Tables.  TARP exhibitors have a great position within the Expo Hall and there is very little setup.  Registration as an exhibitor includes the draped table, the chairs, and the sign.  Lenders simply need to bring something informative that describes your niche to hand out to dealers, and a lead-recording tool.

 L.J. suggests that TARP Lender exhibitors should plan on arriving to Vegas on June 15th and show up at the Lender TARP area by 4:30 and be ready for the kickoff at 5:00 pm.  Stay until 9 pm when the Expo closes.  Be at the your TARP Table on June 16th from 11-3 and on June 17th from 11-2.  Head for home on Thursday afternoon, and be back in the office by Friday.

 Registration forms are available at — http://sites.google.com/site/tarplasvegas/lender-forms.  Completed  forms should be forwarded via fax to Kimberly Cook at NIADA (817-649-5866 or 817-649-5618).

 Attendees of the 2009 NIADA Convention were treated to a comprehensive program for TARP hosted by Keith Whann — known as The Car Counselor — that covered the following subjects:

 THE CAR COUNSELOR’S TARP PROGRAM – 2009 NIADA CONVENTION

 Dealership Operations and The Sales Presentation

Review “Compliance Is Not Just A Goal” in the Problem Solved! section on www.KeithWhann.com; watch “Who Says Compliance Can Be Easy?…Me!” in the Compliance section on www.NIADA.tv; check out the Sales Process area in the Car Counselor section of www.KeithWhann.com and Keith’s posts and wires to friends, along with information from various groups and others on www.Auttr.com.

 Privacy Notices and Procedures, Safeguards and Disposal Issues

Review the FTC Publication “The FTC’s Privacy Rule and Auto Dealers” in the Toolbox section on www.KeithWhann.com; watch “How to Sell a Car and Keep it Sold” Part 4 in the Operations section on www.NIADA.tv; check out the Operations area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.  Also, NIADA Members may contact your State Association to get a free Safeguards Rule Compliance Package.

 The Red Flags Rule

Visit the Toolbox section of www.KeithWhann.com and review “Developing Your Dealership’s Written Red Flags Rule Program” and watch the Red Flags Rule education and training on www.NIADA.tv.  Check out the Operations area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.  Also, NIADA Members be sure to contact your State Association to get your Free Red Flags Rule Compliance Package.

 Third Party, Service Provider & Insurance Contracts and Lender Agreements

Review “You Signed The Contract, But Do You Know What It Said” in the Problem Solved! section on www.KeithWhann.com; watch “Who Says Compliance Can Be Easy?…Me!” in the Compliance section on www.NIADA.tv and check out the Sales Process area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

 Dealership Paperwork

Review “Financial Benchmarks Help Protect The Bottom Line, But Compliance Benchmarks Protect It” in the Problem Solved! section on www.KeithWhann.com; watch “A Review Of The Forms In A Motor Vehicle Sale” in the Compliance section and “How To Sell A Car And Keep It Sold” Part 4 in the Operations section on www.NIADA.tv and check out the Paperwork – Documents area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

 Dealership Advertising, Subprime Credit and Dealership Websites

Review “Motor Vehicle Advertising: Getting Back to the Basics” in the Problem Solved! section and “CAR ADS: Reading Between the Lines” in the Toolbox section on www.KeithWhann.com; take a look at the information in the Marketing & Advertising section of www.IndependentDealer.com and check out the Advertising area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

 Warranties, Service Contract Programs, Certified Vehicles and Goodwill Repairs

Review “Service Contract Or Warranty: The Answer Depends On What Your Salespeople Say And How Your Paperwork Reads” and “Wondering If Your Service Contract Program Creates Legal Exposure For Your Dealership?” in the Problem Solved! section and the “Dealer’s Guide To The FTC Used Car Rule” in the Toolbox section on www.KeithWhann.com; watch “Making Sure Service Contracts Remain A Profit Center” in the Sales section on www.NIADA.tv; check out the Warranties, Service Contracts and Insurance area in the Car Counselor section at www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

Selling v. Financing Activity, Menu Selling, Co-Signers/Applicants/Buyers, Spot Deliveries and Adverse Action Notices

Review “F & I Practices And Menu Mishaps That Can Sink Your Dealership” in the Toolbox section and “Co-Applicant Vs. Co-Signer: What’s The Difference?” in the Problem Solved! section on www.KeithWhann.com; watch “F&I: Profit Center or Problem Area, The Choice is Yours in the F&I” section on www.NIADA.tv and check out the F&I Financing, F&I Product Sales and F&I Menu Selling areas in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

Advertising and Selling Over the Internet

Review “Selling Over the Internet:  Is it Somewhere Over the Rainbow?” in the Toolbox section on www.KeithWhann.com; watch the “Marketing and Selling Vehicles on the Internet” program from the “2nd Annual National Dealership Compliance and Profitability Expo” in the Compliance section and “Selling Over the Internet:  Is it Somewhere Over the Rainbow?” from the Sales section on www.NIADA.tv and check out the Internet Sales and Buying and Selling Online areas in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

Establishing/Operating a Related Finance Company and Starter Interrupt Devices

Visit the Toolbox section of www.KeithWhann.com and review the section of the IRS Audit Technique Guide on Independent Used Automobile Dealerships (page 3-47); watch “How To Establish And Operate A Related Finance Company” in the F&I section and “How To Properly Use A Starter Interrupt Device In A Motor vehicle Transaction” in the Compliance section on www.NIADA.tv and check out the Buy Here – Pay Here area in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

Customer Satisfaction, The Delivery Process and Arbitration

Review the FTC Guide “Buying a Used Car” in the Toolbox section on www.KeithWhann.com; watch “A Review Of The Forms In A Motor Vehicle Sale” (from 14:40 to 18:00) in the Compliance section on www.NIADA.tv and check out the How To Resolve A Problem and Car Buying Process areas in the Car Counselor section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

The Dealership Walk-Thru and Overall Dealership Compliance

Review “Take A Good Look At Your Dealership:  Do You See What I See?” in the Problem Solved! section on www.KeithWhann.com; watch The “Dealership Compliance Walk-thru” programs from the “2nd Annual National Dealership Compliance and Profitability Expo” in the Compliance section on www.NIADA.tv and check the Car Counselor Dealer Questions section of www.KeithWhann.com and Keith’s blog posts and wires to friends, along with information from various groups and others on www.Auttr.com.

About Auttr.Com

www.Auttr.com:  The social network dedicated to the auto industry.  While Auttr brings social media to the auto industry, it’s much more than a social network.  Auttr enables you to network, communicate and stay informed within the auto industry.  Whether you become a friend of Keith’s, join a group (there is a TARP group) or read the blogs and posts, Auttr is your gateway to real-time information and answers.

www.KeithWhann.com:  Articles, guides and other information in the Toolbox and Problem Solved! sections and video and audio programs in The Car Counselor section for both dealers and consumers covering a wide range of topics pertaining to the motor vehicle industry.

www.NIADA.tv:  Video and audio programs, presentations and question and answer sessions for dealers on a wide range of topics pertaining to the motor vehicle industry.

www.NIADA.com:  Various articles and other information for dealers on subjects relevant to the industry, including monthly LLR Updates and Used Car Dealer Magazine.

www.IndependentDealer.com:  Information for dealers and consumers alike on a variety of topics, along with links to various licensing and regulatory agencies.

www.AutoConsumer.tv:  Information for consumers and dealers on consumer protection issues including The Car Counselor’s Consumer Buying Tips and re-broadcasts of Ask The Car Counselor programs.

Philip Zelinger and Keith Whann have further leveraged their individual automotive advertising networks — http://AdAgencyOnline.Net and http://Auttr.Com respectively — in a project designed to link together a number of nationally recognized auto industry and automotive advertising focused social networking sites.  The contributing members are defined as — Auto Industry Insiders — and their linked online resources have already earned them a reputation as a “Network Of Networkers.”  Philip and Keith have been joined by Ralph Paglia and his http://automotivedigitalmarketing.com , Brian Pasch and his http://www.InternetSalesManager.Org, Jared Hamilton and his http://DrivingSales.Com , Chris Saraceno and Kelly Motors and their http://DealerElite.Net , Jody Devere and her http://AskPatty.Com and Scott Monty from Ford Motors and his http://ScottMonty.com.  For now the group links their daily blogs and articles through RSS feeds to a central section hosted on AdAgencyOnline.Net appropriately titled Auto Industry Insiders.  However, plans are in process to expand their shared resources in online webinars and meetings at auto industry and automotive advertising venues like the NIADA Convention, The 9th Digital Dealer Conference and the NADA Convention; amongst others.   

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 2010 NIADA Convention, The TARP Lending Program, Auto Industry Insiders or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of WAAOL, will be interviewing Brian Pasch, the President of PCG Digital marketing and co-founder of a new automotive advertising networking group — The Automotive Advertising Network, (AAN) — on the Automotive Advertising Experts show.  The interview will air live on WAAOL this Friday, May 28th, 2010 from 12:00 Noon EST to 12:30 PM EST.

Philip selects new automotive advertising applications for consideration by the affiliated automotive advertising agencies that leverage their resources through AAOL and who support AdAgencyOnline.Net as the “One Stop Site For All Of Your Automotive Advertising Needs.”  Brian and Philip will discuss some of the best practices that PCG applies when counseling their auto dealer clients in their stated area of expertise in Search Engine Optimization, (S.E.O.) and Pay Per Click, (PPC) or Search Engine Marketing, (S.E.M.). 

The pair of automotive advertising insiders are also expected to focus on the leveraged resources provided by AAN as well as their joint participation in a new “Network Of Networkers” that was recently formed called Auto Industry Insiders. Philip and Brian have joined a number of other nationally recognized networkers that support each other with the shared philosophy that a rising tide floats all boats.  At present, the linked automotive advertising resource sites include Philip Zelinger with AdAgencyOnline.Net, Brian Pasch with InternetSalesmanager.Org, Ralph Paglia with AutomotiveDigitalMarketing.Com, Keith Whann with Auttr.Com, Chris Saraceno and Kelly Motors with DealerElite.Net, Jared Hamilton with DrivingSales.Com, Jody Devere with AskPatty.Com and Scott Monty with ScottMonty.Com.  According to Philip a number of other automotive advertising networking communities will be added to the group who plan to organize shared online webinars as well as group meetings at various venues held throughout the year.

About Brian Pasch        

Brian Pasch is an 20 year veteran of the direct marketing industry and a mentor for automotive advertising agencies. His career has spanned both management and technology roles specializing in automotive advertising. He is known for his expertise in consumer data warehousing models as well as search engine optimization with resources beyond the scope of the conventional automotive advertising agency.

Pasch foresaw the redistribution of traditional print media budgets to Internet advertising and in 2005 created the PCG Digital Marketing (PCG). PCG’s fast growth has been attributed to their innovative Digital Marketing and Search engine Optimization strategies.

The PCG Digital Marketing has national and international clients in a number of diverse industries and professions; automotive dealers, entertainment, financial services, manufacturing, medical, food service, real estate and consumer goods.

Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. Pasch practices what he preaches. His published digital articles and commentary yields new clients every week for his growing enterprise.

Brian Pasch continues to lead research into Digital Marketing platform. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation. Brian Pasch and his staff are currently rating the effectiveness of the top social networking and blogging portals.

Brian Pasch is also available for in-house training and skill development for marketing departments on digital marketing, search engine optimization and pay-per-click advertising.

About Pasch Consulting Group – PCG

Brian Pasch is the founder of Pasch Consulting Group, a company that specializes in Internet Marketing, Search Engine Optimization and Website Design. The company serves all business industry groups and business professions.

The Pasch Consulting Group offers complete Digital Marketing solutions for companies that are looking to reallocate offline advertising budgets to the Internet. Brian Pasch is an active writer on SEO and SEM and is considered a Digital Marketing Expert by his peers.

PCG has an active Automotive SEO division that is designed to assist car dealerships with Internet lead generation and website marketing. PCG’s client list includes doctors, lawyers, manufacturing companies, luxury goods brands, commercial goods, restaurants, retailers and the list continues to grow.

About The Automotive Advertising Network

Some of the most successful dealers in the country are reaching more customers for less cost through the Automotive Advertising Network. The Network gives member dealers a national, regional, and local footprint on the search engines so they appear on top of the search results for the vehicles they sell.

The Automotive Advertising Network promotes member dealers inventory nationally through websites like CarDealerSale.com in addition to hundreds of regional and local websites that are strategically positioned on top of the search engines for the most popular national, regional and local search phrases.

Here is how the Automotive Advertising Network works…. 

  1. Dealerships pay a small membership fee to join the Automotive Advertising Network
  2. Member Dealer’s inventory is promoted on search engines through CarDealerSale.com and hundreds of regional and local websites
  3. Members use the networks tools to promote their inventory on the most popular search engines, social media sites like facebook, blogs and social communities.
  4. Members receive unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.
  5. Members have access to our national automotive press release publishing network to advertise their sales, promotion and build brand awareness.

Participating dealers are using the Automotive Advertising Network to generate more leads and sales for a lot less money and they can measure everything they spend. The AAN places your cars for sale in front of consumers on the most popular search engines, for national, regional and local search phrases. 

Members Leverage Social Media

Members of the AAN harness the power of social media and blogging with CarPort App™ .  Carport allows dealers to create a Facebook Fan Page tab for your current inventory of new and used cars. CarPort also allows you to include your car inventory on the most popular blogging platforms that will super-charge your content articles with clear call to action inventory photos.

The combination of the AAN and CarPort App™ will allow you to advertise your cars on popular social media websites and blogging platforms that include:

Car dealers who are not getting the ROI from other inventory advertising platforms and seek to increase their market share for the cars they sell, should contact Digital Compass Marketing for a demo on our complete set of marketing tools and digital strategies.

A Comprehensive Solution

The Automotive Advertising Network (AAN) is compromised of key elements that will generate leads, visibility, links and sales for automotive retailers. The network leverages to individual power of each dealer in the network and amplifies their reach by showcasing their inventory nationally, regionally and locally.

Members of the AAN will realize a four-fold increase in visibility for the cars that they have in stock to sell and if they are active with social media and blogging, the order of magnitude can be well over 10x. the more active dealers will use CarPort App™ to create their own local advertising network that will have unparalleled power and reach.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The Automotive Advertising Network, Auto Industry Insiders or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on AdAgencyOnline.Net called “Auto Industry Insiders.”  Automotive advertising agencies are following their auto dealer clients onto the Internet Super Highway for the same reasons that auto dealers are following their customers there — to sell more vehicles and service.  The Internet is the media of choice to find information on anything automotive related.  Automotive advertising agencies need to keep up with new technologies to help them sell more vehicles and service with reduced staff and budgets so they are turning to social networking communities to find and share best practices to solve common problems.

Philip explained why he is adding the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to what some might consider competing automotive advertising resource / networking sites. “Sharing best practices with the affiliated automotive advertising agencies supported by Ad Agency Online allows us all to leverage our individual resources and relationships.  I formed AdAgencyOnline.Net to enhance our online communication platform with the blog talk radio shows functioning as open business meetings where we could review present and pending automotive advertising vendor solutions.  Our success in discovering bleeding edge automotive advertising applications on WAAOL proved out our shared philosophy that a rising tide floats all boats and by opening our platform to the World Wide Web we expanded our network of friends exponentially.  I consider the growing number of auto industry and automotive advertising social networking websites as an extension of our own online community and resources.  Our Auto Industry Insiders section is my way of recognizing their contributions by hosting it as a Network Of Networkers made up of recognized auto industry insiders who have resources and best practices to share.  After all, what are friends for!”

The new Auto Industry Insiders section is expected to be live on AdAgencyOnline.Net on or before May 31st, 2010.  Presently, the following auto industry insiders and their associated networking sites have been invited to be featured in this communal information resource section:

Ralph Paglia, National Director of Digital marketing for ADP and host of ADM — http://AutomotiveDigitalMarketing.Com

Brian Pasch, CEO of PCG Digital marketing and host of http://www.InternetSalesmanager.Org

Jared Hamilton, a third generation Ford Dealer and host of http://DrivingSales.Com

Keith Whann, Attorney At Law – Founder of the law firm Whann & Associates LLC, located in Dublin, Ohio – and host of http://Auttr.Com

Jody Devere, President of Ask Patty and host of http://AskPatty.Com

Scott Monty, Head Of Social Media for Ford Motors and host of The Social Media marketing Blog — http://ScottMonty.Com

Chris Saraceno, Vice President/Partner Kelly Automotive Group and host of http://DealerElite.Net

All of the selected contributors to Auto Industry Insiders have established reputations in the auto and automotive advertising industry.  Their respective online networking communities have differing personalities and rules that govern their content and memberships, however they share their common goal to improve the auto industry that defines them as much as they define it.

Philip anticipates that there will be many more Auto Industry Insiders added to the site and he has designed the section to be easily expandable as these valued contributors surface.  “Frankly, I have a list of friends and other sites that I personally support and contribute to, however, these first honored participants represent a diversity of experience, resources and site regulations that govern their content which is complimentary and representative of a variety of specialized verticals within the auto industry and the automotive advertising industry that supports it.  My personal branding line of — What are friends for — reflects the opportunity that Auto Industry Insiders should bring to us all since the reciprocal links to our respective sites should enhance our individual S.E.O. as well as providing added value content for our communities.  Besides, combining business with pleasure is always a good thing; this is going to be fun!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, ArgisticsAutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., AdAgencyOnline.Net and their new Auto Industry Insiders section or any of the automotive advertising social networking communities supporting it contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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