Posts Tagged “IntelliTerms”

AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications. Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive advertising agencies linked through Ad Agency Online, L.L.C., (AAOL), and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. Philip reviewed an online transaction application, WideStorm, on his “Lunch With Phil Discussing Automotive Advertising” blog talk radio show during an interview with Todd Mathews, the National Sales Director for WideStorm, that aired on Tuesday, December 16th 2009. During the show Philip and Todd shared some best practices regarding the growing opportunities presented to auto dealers and consumers through the use of online transaction applications like WideStorm.

AAOL was developed as an online communication / distribution system for its affiliated automotive advertising agencies, production partners and select vendors that leverage their resources for their auto dealer clients. AAOL shifted their focus from conventional media to Internet based digital marketing with the development of AdAgencyOnline.Net in 2002. Philip explained that he has focused on reviewing and recommending applications being developed that “blur the line between the real and the virtual world.” Philip has been promoting the inevitability of online transactions for the past three years with WideStorm joining several other vendor solutions that have been reviewed and approved by AAOL including but not limited to Ai Media and Argistics AutoTransaXion who are represented as preferred automotive advertising vendors on AdAgencyOnline.Net.

Philip discussed his reasons for promoting online transactions to his automotive advertising agencies as the next generation of online selling systems for their auto dealer clients, “The Internet has been proven to attract 93% of today’s auto shoppers. The consumer’s reliance on the Internet to provide information that was previously only available by visiting an auto dealership has already been established. The ability for consumers to bypass their local auto dealership when purchasing a new or used vehicle in favor of a less intrusive online experience at an auto dealer’s website has been limited to gathering information with the eventual need to visit a dealership to actually purchase the vehicle but applications like WideStorm allow the consumer to bypass the “hard sell” experiences that they experienced in the past that drove them onto the WWW to begin with. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different. Customers would prefer to be in control, real or imagined, and online transaction tools like WideStorm allow them to do it their way.”

About Todd Mathews. National Sales Director

Todd Mathews has10 years of experience in the automotive retail and vendor markets. As a former VP of Sales for one of the nation’s leading digital marketing companies, Mathews understands the challenges—as well as the potential—auto retail dealers face daily with online marketing. Additionally, he served as the regional account manager for American Auto Exchange and as the Internet director for a large dealership in South Texas. Mathews graduated in 1992 from Texas State University with a bachelor’s degree in business.

The following article was provided by WideStorm to AAOL in advance of their review on WAAOL and it was posted on AdAgencyOnline.Net to provide some background details about WideStorm.

On-line Negotiation Set to Revolutionize Automotive Buying.

August 17, 2009 – Portland, Oregon.

Earlier this spring, a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyers was expecting they are under no obligation to complete the purchase.

Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented “This is an idea that is being driven by the consumer. Most consumers have had a frustrating experience when they’ve purchased their last few vehicles. Today there is too much stress and wasted time in the car buying process and on-line negotiation eliminates most all of that.” Schowalter went on to state “At first we didn’t know if consumers and especially Dealers would embrace on-line negotiation, but we quickly affirmed that negotiating on-line was a win-win for everyone. The dealers are seeing more leads come through their websites and are saving as much time as the consumer. They are also finding they make pretty much the same profit on the negotiation deals as they do on traditional showroom deals, which was an initial concern.”

It’s no wonder that General Motors and eBay (NASDAQ: EBAY) are piloting a car-selling partnership where consumers will be able to browse cars offered by GM and either buy them at a fixed price or make an offer and haggle. While WideStorm is the first program specifically for dealers, the GM initiative validates the opportunity to capture more buyers by providing a platform to negotiate on-line.

So far approximately 30 dealerships have signed up with WideStorm On-line Negotiation including such prominent groups as Ron Tonkin Automotive Group, Dick Hannah Automotive Group and select Penske Automotive stores. DealerPeak is also in discussions with major Manufactures about the on-line negotiation system.

DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include WideStorm On-line Negotiation, CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows their dealers to reduce the number of vendors they deal with and drive cost out of their business.

For more information contact or 877 604 3569 or see

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com and most recently Todd Mathews from WideStorm.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., WideStorm and the ability to accommodate online transactions to sell or service more new and used vehicles or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at, call him at 888-796-2228 or visit AdAgencyOnline.Net at To quote Philip Zelinger, “Help is only a click away!” ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production divisions along with their conventional broadcast media placement services on his blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that aired as an encore presentation today, Monday November 30th 2009 on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.

Philip developed AAOL as an online communication / distribution system for a national network of independent automotive advertising agencies, production partners and select vendors that use the proprietary operating system to leverage their resources for their auto dealer clients. AAOL was ahead of the curve when they shifted their focus from radio, T.V. and print media to Internet based digital marketing and the same foresight is being applied with Philip’s recent announcement that social networking will be their marketing platform for the future.

Philip explained his position to his online audience of automotive advertising agencies and automotive advertising insiders as follows; “The Internet already attracts 93% of today’s auto shoppers. The consumer’s reliance on social networking sites to provide information sourced from “trusted friends” vs. an auto dealer or their automotive advertising agency has already been established. People have always liked to do business with people that they like and relationship based selling is not new. What is new is the ability for consumers to bypass an auto dealer’s website or online marketing message when purchasing a new or used vehicle in favor of a trusted third party social networking community where likeminded auto shoppers are able to share their shopping experience before, during and after their sale / purchase. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different.”

“In today’s shrinking auto industry automotive advertising agencies must forego their own interests and short term profits realized by their in-house production and conventional media profit centers in favor of providing the maximum R.O.I. for their auto dealer client’s automotive advertising dollars. Auto dealers are demanding more for less from their automotive advertising agencies based on shrinking budgets and social networking sites are technically free. Of course the investment has shifted from the auto dealer’s money to the automotive advertising agencies time and effort however, a properly focused automotive advertising agency can accept their new areas of responsibility as a way to improve the R.O.I. on their retainer and provide job security at a time when auto dealers are looking to cut costs which might include their agency fees.”

Several automotive advertising vendors were discussed during the blog talk radio show along with some best practices in a problem / solution format. AdAgencyOnline.Net is recognized as “The One Stop Site For All Of Your Automotive Advertising Needs” and a number of preferred automotive advertising vendors were referenced which integrate principles of social networking into their applications. Specifically, FirstLook and their Customer Optimization marketing platform and SiSTeR Technologies Video CarLot – which provides enhanced relevancy with vehicle information through their automated video production platform and distribution process – were suggested to the online audience anxious to learn how they can use social networking to sell and service more vehicles. Read the rest of this entry »

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Automotive advertising agencies are challenged to keep up with the explosion of new Internet based automotive advertising applications designed to maximize their R.O.I. for their digital marketing campaigns. AdAgencyOnline.Net was formed as an automotive advertising social networking site to platform and review new automotive advertising vendors and the many applications that profess to help automotive advertising agencies do more for less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time, will be interviewing Peter O’Neil, the President and CEO of IntelliTerms, Inc., to review IntelliTerms for consideration as a preferred automotive advertising vendor for his affiliated automotive advertising agencies, auto dealer clients and site visitors to AdAgencyOnline.Net.

Philip will interview Peter on his popular blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that will air live today, Wednesday, November 18th 2009 from 12:00 Noon EST to 12:30 PM EST. The show is an open business meeting for the automotive advertising agencies, auto dealers and automotive advertising insiders that support the portal. The online community has enjoyed an explosive growth of its own built on an earned reputation as “The One Stop Site For All Of Your Automotive Advertising Needs.”

Previous automotive advertising vendor reviews aired on WAAOL suggest that Philip will first introduce Peter as the founder of IntelliTerms to credential his professional experience. Philip is often quoted as stating that he “prioritizes people over product and price.” According to Philip, “Even the best automotive advertising application needs personal support before, during and after its implementation and that priority must be established from the top down.” After the initial introductions the online audience of automotive advertising professionals will be invited to call in questions of the pair of auto industry experts to discuss the application and share best practices in solving common issues addressed by IntelliTerm’s marketing platform.

About IntelliTerms, Inc.

Peter O’Neil provided the following description of the products and services offered by IntelliTerms in advance of today’s show. “IntelliTerms, with headquarters in Golden, Colorado, automates and optimizes the daily posting of an automobile dealership’s inventory to a wide selection of Web sites, especially the consumer classified Web sites. We employ both a proprietary marketing technology – that converts prices to payments – and innovative account management. Our approach is unparalleled in the automotive industry today. IntelliTerms connects prospective buyers with vehicles that are in a dealer’s inventory as available-to-sell, and generates an enormous volume of real-time, in-bound phone calls and e-mails, which express a qualified interest in those vehicles. At about $10 per real-time prospective buyer, we deliver a much greater ROI than a traditional “lead.” Our solution impacts the bottom line by reducing a dealer’s days in stock, and in return decreases a dealer’s floor plan expense. And our on-line reporting helps in turning over inventory in 60 – 90 days. We drive the showroom traffic. Auto Dealers just sell it. We over-deliver on what we promise, and we guarantee our results.”

About Peter O’Neil, President and CEO, IntelliTerms, Inc.

Mr. O’Neil joined IntelliTerms full time in August of 2009 to continue his track record as a successful serial entrepreneur. Prior to IntelliTerms, Mr. O’Neil served for five-plus years as Executive Vice President, Sales and Marketing at CenterStone Technologies, a privately held, VC-funded company that provides B-2-B e-commerce solutions to well-know, national consumer brands. At CenterStone, Mr. O’Neil developed an understanding and appreciation of the incredible value proposition provided by Web-based applications and software-as-a-service (SaaS). He joined CenterStone Technologies in 2004 after spending ten years building successful companies in the direct marketing industry, including five years with Experian in a variety of capacities including Senior VP and General Manager, Cooperative Databases and Senior VP, Self Reported Data. In 1993 Mr. O’Neil joined Atlantes Corporation and was instrumental in building the Atlantes customer base through his aggressive sales and marketing efforts. Atlantes was acquired by Metromail in 1997 which in turn was acquired by Experian in 1998. Mr. O’Neil assumed management of Experian’s self-reported data group in 1999. Prior to Atlantes Mr. O’Neil held senior level positions with a variety of firms including Salt Investment Fund, Resorts Marketing, Inc., Vail Valley Foundation and The Executive Ventures Group. Mr. O’Neil holds a BA in Psychology from Colorado College and an MBA from the Stanford Graduate School of Business. Read the rest of this entry »

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