Posts Tagged “Market Acceleration Partners”

In today’s shrinking auto industry auto dealers are being forced to reduce staff to keep expenses in synch with reduced sales and profits. AdAgencyOnline.Net is an automotive advertising resource/networking portal that reviews cutting edge automotive advertising applications for consideration by their affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – featured on AdAgencyOnline.Net, will be reviewing a new Internet based Human Resource platform, “Hire The Winners” on his Lunch With Phil Discussing Automotive Advertising show scheduled for this Monday, November 9th 2009 from 12:00 Noon EST to 12:30 PM EST.

Philip explained why he selected Hire The Winners to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net after being questioned as to why an employment screening and training application would be of interest for an automotive advertising agency. “The areas of responsibility for full service automotive advertising agencies have been expanded to satisfy the needs of auto dealers with reduced budgets, staff and sales in our shrinking economy. Auto dealers are demanding more for less on all levels from their staff and key vendors and automotive advertising agencies are no exception. It is not enough for an automotive advertising agency to simply deliver sales traffic to the front door for their clients. If the leads in the auto dealer’s real world showroom and their virtual one online aren’t processed correctly by a professional sales staff, and they don’t result in increased sales or service, then the agency will share in the blame so they better share in providing the solution!”

“A reduced sales staff puts pressure on the remaining sales people and managers to produce more sales per person. The solution lies with improved processes that start in the hiring procedures and continue into ongoing training and monitored performance. Hire The Winners attracted my interest due to their scalable and cost effective HR services that rely on the Internet to provide communication and distribution efficiencies in the delivery of their products and services. The key to developing, monitoring and maintaining a professional sales staff is to have a consistent hiring and training program focused on individual performance and accountability on an ongoing basis. That process must start at the employee screening stages and then continue with ongoing training and support. Based on my preliminary review of Hiring The Winners they are the first vendor to provide a comprehensive online solution.”

Philip will be discussing Hire The Winners during an interview with Steve Munyan who will be representing Hire The Winners during the blog talk radio show. The affiliated automotive advertising agencies and auto dealer/vendor clients of Ad Agency Online, (AAOL), will be calling in questions to the pair of automotive advertising professionals to determine their level of interest. After the show, the comments will be discussed with the current preferred automotive advertising vendors featured on AdAgencyOnline.Net and the final decision to approve them as a preferred vendor will be announced to the affiliated automotive advertising agencies of AAOL followed by a public announcement posted on AdAgencyOnline.Net.

About Steve Munyan

Steve Munyan is the President and National Sales Director of Hire the Winners. He has 32 years of successful Auto Retail experience, 9 years as a sales consultant, 4 years as a sales manager, 3 years as President of Team Builders Consulting, traveling the nation working with some of the finest most productive dealers in our country and 16 years as a General Manager, Executive Manager or Partner. Experienced with 19 manufacturers (10 Domestic and 9 Import) along with having attended Center for Creative Leadership and the Kellogg School of Business, Steve brings the experience and leadership necessary to attack the real life challenges of today’s market to improve dealer profitability. Steve possesses a passion to help people succeed through proper Assessment/Planning/Developing/Training and Measuring performance. He enjoys his 4 children, 5 grandchildren, exercise and golf. Steve’s faith in Jesus Christ is the foundation of his life. He has been privileged to study and teach God’s Word for the past 35 years.

About Hire The Winners

Lee Kemp, the founder of Hire the Winners and creator of “The Car Sales Simulator,” birthed the idea for the simulator in the 90’s. As a Ford Dealer, Lee experienced incredible frustration in hiring and retaining sales consultants. In the midst of his frustration, he saw simulators in other fields that he thought could work well in the automotive industry. Lee started by involving dozens of experienced automotive experts in the designing and writing of realistic simulations involving sales consultants and customers interacting when attempting to purchase a vehicle. Lee’s vision was to create a tool that would measure the dominant traits necessary to be an effective auto sales consultant. After a significant time and financial investment, “The Car Sales Simulator” was born. In 2004, Hire the Winners launched its new creation at the NADA Convention in New Orleans. Over the past 5 years, thousands of people have experienced the Car Sales Simulator and over 40 dealers have integrated this unique tool into their business model.

Lee continued to improve the simulator with feedback from numerous experienced automotive experts, most recently updating and fine tuning the program in January 2009 after Steve Munyan partnered with Hire the Winners as the President and National Sales Director. Steve brings more than 32 years automotive retail experience and has focused on Lee’s vision of “creating a world class simulator that helps dealers hire and retain better auto sales consultants, so they can be more profitable in today’s economic climate”. Steve possesses a passion for excellence and a belief that all auto dealers need a world class hiring process. There’s no question that “The Car Sales Simulator” has become the best automotive sales aptitude assessment/training tool on the market today.

So much is on the line these days and automobile companies cannot afford to take the incredible risks they have been taking as they hire sales consultants. Dealers across the country continue to struggle with high turnover and low production on their sales teams. As part of the comprehensive hiring process, Hire the Winners has the answer to today’s auto dealers needs. Knowing that every person hired is critical to the dealer’s success, Hire the Winners helps them assess the risk before spending large amounts of time and money.

Hire the Winners is committed to helping dealers build strong teams by implementing effective processes and we believe that together we will help the dealers bring on and RETAIN the best talent available.

In November of this year, Hire the Winners will roll out a new division. They will assist dealers by finding, screening and serving up qualified candidates. This eliminates advertising costs and the time to weed through would be applicants. When dealers calculate the costs associated with all that goes into finding a qualified candidate, the distraction to the sales and management teams and the time off the floor, this service makes economic sense and allows the manages to do what they do best….Sell Vehicles!

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Hire The Winners or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on AdAgencyOnline.Net, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising Experts blog talk radio show. The pair of automotive advertising insiders will be discussing the many speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition being held at the Nashville Convention Center November 1st through November 3rd 2009.

The show will air this Friday, October 23rd, 2009 from 12:00 Noon EST to 12:30 PM EST with live callers invited to ask questions of Philip and Cliff in a problem solution forum. The show has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who are willing to share their experience and insights into the changing auto industry.

Cliff provided Philip with the following column that he authored for the Digital Dealer magazine announcing his recent move to Dealer Communications. In the article Cliff shared his vision regarding the changes that are impacting the automotive advertising and retail auto industry and his role at Dealer Communications to help Auto Dealers deal with them.

The Winds of Change

By Cliff Banks

Those of you that know me might be wondering why I’m writing a column in Digital Dealer magazine. That’s because – until last month – I had been with another magazine, competing vigorously against the Dealer Communications properties for nearly 10 years.

But, as we have all been reminded this year, “Change” is a constant in life, and this is one change I am excited about. I am happy to say, I am now the vice president and editorial director for Dealer Communications.

From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers. It’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to continue being the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.

I’ll be responsible for all of the editorial content for the company, including Dealer magazine, its digital initiatives, the six weekly e-newsletters, the digital magazines, webinars and the soon to be launched Dealer web portal.

You’re going to hear a lot about the web portal in the weeks to come. It will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.

In other words, anything you and your managers need to run your dealership, as well as selling and servicing more cars, you will find on our site.

We’re going to have the largest selection of best-practice, how-to columns written by the industry’s leading consultants. Just like you see in the magazines, the site will include profiles featuring innovative dealers and their secrets – at least, the ones they’re willing to share.

The Dealer web portal also will feature news, blogs, forums and social-networking communities, video, calendars and user-generated content, all segmented by department.

And we’re going to offer a mobile component that will let you access the site from the road.

The next two to three years will be an exciting time in this industry. And I predict 2011 through 2015 will be heralded as a golden era in automotive retail.

Most of you have restructured your businesses and your departments to be profitable in a year in which 9 million new vehicles are sold. Imagine what will happen when sales are back at the 12 to 14 million unit levels.

Dealers and vendors alike will be awash in money. With nearly 3,000 fewer dealers, many of you will be selling more vehicles than you ever thought possible.

Now is the time to begin instilling a winning culture in your organization. It’s also the time to refine and tweak your store’s processes, optimizing the dealership for when sales do come back.

Now also is the time to get the right staff in place. With thousands of dealership employees now looking for work, finding and keeping the right staff should no longer be an excuse. As one service director at a Ford dealership told me recently, he has the “pick of the litter.”

The point is, times such as this are when foundations are laid for future fortunes. That is our goal here at Digital Dealer — and its parent Dealer Communications. We want to provide you with all of the information you need to help you build those foundations.

To be honest, we’re building a foundation here at Dealer Communications also. In the end, it’s all about making money conducting business the right way – with integrity, brains and toughness.

Prior to joining Dealer Communications Cliff was a well known contributor for the Wards Automotive Group. Cliff’s addition to the Dealer Communications team was announced just recently in the following press release provided by Michael Roscoe, the President of Dealer Communications.

NASHVILLE – October 6, 2009 — Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers, has named Cliff Banks as Vice-President and Editorial Director.

Banks will be responsible for the content side of Dealer Communications, including Dealer magazine and the company’s digital initiatives, overseeing six weekly e-newsletters, three existing digital magazines, three upcoming digital magazines, Webinars and its soon to be launched new Web portal.

The Dealer Web portal will feature blogs, podcasts, white papers, social networking, buyers’ guides, video, user-generated content, mobile content, news aggregation, archives and calendars all segmented by department.

The Dealer Web portal will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.

“Everybody has access to the technology we will be using. Some companies are doing parts of what we will be doing. But the connection Dealer Communications has with this audience, America’s franchised dealers and managers…that is what will make our web portal the online destination. With Cliff Banks on board, we’ve got the right guy to ‘stir the drink,'” said Michael Roscoe, company founder and president. “He is an award winning journalist with nearly 20 years in the business. His writing reflects a strong passion for the automotive retail industry and its dealers. And most importantly, he is a hard-core pro-dealer guy.”

“From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers,” Banks said. “It’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to be the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.”

Dealer Communications is the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also hosts the industry leading bi-annual Digital Dealer Conference and Exposition.

About Cliff Banks

Cliff Banks is an award winning journalist with nearly 20 years in the automotive retail industry. Banks spent the last nine years as an editor with the Ward’s Automotive Group, the last three as director of its retail publications. He is a featured speaker and moderator at industry events and is known for being a hard-core, pro-dealer advocate.

Cliff also provided Philip the following press release describing the 7th Digital Dealer Conference that will be reviewed during the interview on Friday.

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger has been an invited speaker at the Digital Dealer Conference for four consecutive years. His session at the 7th Digital Dealer Conference is titled “How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation – Learn how to monetize social networking by building relationships online to improve profits in both sales and fixed operations.” The following description of his session is posted on http://www.digitaldealerconference.com/ in the speakers section: “The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the worldwide web but monetizing the investment of time and resources needed to develop an acceptable ROI has been a challenge. Dealership web sites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership web sites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated social networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.”

About Philip Zelinger

Philip Zelinger is the president of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He spent 25 years as a GM and dealer principal and the last 10 years he has been focused on digital marketing. Zelinger is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How to Sell a Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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AdAgencyOnline.Net announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time – will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free automotive advertising resource/networking portal has earned a reputation as the “one stop site for all of your automotive advertising needs” as a result of the varied automotive advertising experts that have appeared on WAAOL to represent their cutting edge automotive advertising applications.

Philip will be interviewing Rob Lange, the National Sales Training Director for Kelley Blue Book, to discuss the various products and services offered by KBB. The show will be aired live with callers invited to ask questions of the pair of automotive advertising experts in a problem/solution forum. Past shows have surfaced best practices for automotive advertising agencies anxious to maximize the R.O.I. for every automotive advertising dollar in today’s struggling auto industry. Based on preliminary comments shared by Rob with Philip tomorrow’s show promises to provide the same for the affiliated automotive advertising agencies and auto dealer/vendor clients of AAOL as well as their growing online audience of automotive advertising decision makers.

Rob provided a teaser about what is to come on KBB in a conversation with Philip in advance of tomorrow’s show. “KBB is soon to launch our social networking site to help us connect with dealers, partners, vendors and interested industry folks so we can have open communication, share KBB product updates, gain feedback from partner dealers, allow registration for ongoing webinar programs on Kelley Blue Book products, sales tips etc. You are very familiar with all of the others……we needed/ wanted a way to stay in touch, learn, share and engage. I will tell you that this has not been released yet….we are working internally to get the bugs out and add content so I wouldn’t want to mention it by name / URL quite yet…but certainly we could introduce the idea and ask listeners to stay tuned for the official announcement within the next 2 weeks.”

The following article provides some additional insight to what is sure to be discussed during the interview according to both Philip and Rob;

KBB.COM LAUNCHES THE TRUSTED MARKETPLACE; FIRST ONE-STOP SHOP FOR CAR PRICING, RESEARCH AND BUYING

Kelley Blue Book Introduces New-and Used-Car Classified Site Featuring All-New Best-Match Technology

IRVINE, Calif., SEPTEMBER 21, 2009 /PRNewswire/ — Kelley Blue Book has launched The Trusted MarketplaceSM, a new online consumer car shopping experience that can be accessed through its top-rated Web site www.kbb.com or by directly visiting www.thetrustedmarketplace.com. For the first time, consumers now are able to complete their vehicle research, conduct new- and used-vehicle inventory searches and find their next car, all on one convenient and easy-to-use Web site. The Trusted Marketplace also brings a unique technology platform to the classified vehicle experience, returning best-match cars from consumers’ search criteria, rather than vehicles dealers have paid to be presented at the top of vehicle search results.

Recent online automotive shopping studies find that 75 percent of new-vehicle buyers use the Internet during their shopping process and more than six in 10 used-car buyers purchase a vehicle that they find online. With more than 13 million vehicle shoppers visiting kbb.com each month, Kelley Blue Book is in a unique position to assist car buyers across the United States in finding the vehicle that best meets their needs. The Trusted Marketplace provides the right car in the right place at the right price.

With the introduction of The Trusted Marketplace, Kelley Blue Book extends its popular vehicle pricing and research information to include the next natural step in the process helping kbb.com’s millions of monthly visitors find their next new or used car. Integrating the company’s best-in-class online vehicle research with highly detailed dealer inventory listings makes kbb.com a one-stop resource from research to purchase. This integration allows consumers to confidently collect the trusted information they need, from finding the value of their current car, to researching new-car reviews, videos, vehicle ratings, pricing and side-by-side comparisons, to determining the make and model they would like to purchase, and ultimately finding a local dealer with that exact vehicle on their lot. Kelley Blue Book, The Trusted Resource® will integrate Blue Book® Suggested Retail Values into used-car classified listings to assist consumers in determining whether or not the car is a good deal.

The Trusted Marketplace provides consumers with an unparalleled experience in finding their next new or used car due to its unique search platform, which reveals ‘best matches’ – a list of cars that most closely correspond with a shopper’s search criteria as well as applied intelligence gained from millions of customer queries and transactions. When searching for a vehicle online, shoppers can search confidently on The Trusted Marketplace and rely on Kelley Blue Book to return a complete set of newly listed vehicles that best match their criteria, with more vehicle details, photos and information available.

The Trusted Marketplace is a one-stop shop that provides assistance with everything from trusted Kelley Blue Book Trade-In Values® to in-depth research and advice to locating the perfect vehicle at a dealer near you,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “What was once a tedious and time-consuming process is now easy and convenient, with everything car buyers need from start to finish all in one place on kbb.com.”

About Rob Lange, National Sales Training Director, Kelley Blue Book

Rob Lange is the national sales training director for Kelley Blue Book and kbb.com. His responsibilities include providing educational materials to dealers to enhance their sales processes using Kelley Blue Book values and services, and conducting regional dealer meetings and webinars to educate dealerships on the power of the Kelley Blue Book brand. In addition, Lange develops “best practices” documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences.

During his time at Kelley Blue Book, Lange has successfully conducted several regional educational meetings for dealers, been a speaker at several Digital Dealer and Auto Remarketing conferences and served as a speaker for a number of Liquid Motors conferences.

Prior to joining Kelley Blue Book in 2008, Lange served 15 years in retail automotive sales and sales management. Beginning at Autobytel in 1996, Lange developed and presented the first Autobytel University Sales Training Program, which was unique to the industry. While at Autobytel, he conducted more than 100 two-day Internet Sales Seminars as the company’s national director of dealer training. Lange also served as the national training director of Go Apply, Inc., a leading third-party information and lead provider for the mortgage industry. During his tenure at Go Apply, Inc., Lange authored “Selling the Online Mortgage Customer,” a comprehensive sales guide for maximizing results with online borrowers. Furthermore, Lange conducted more than 350 webinars for more than 5000 attendees.

Lange received his Bachelor of Arts degree in Criminal Justice from Rowan University.

About Kelley Blue Book, KBB

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

AdAgencyOnline.Net regularly features nationally recognized automotive advertising experts on WAAOL. Previous note worthy guests included Clayton Stanfield from eBay Motors, Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk, Tomer Alpert from SiSTeR Technologies, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Kelley Blue Book or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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The auto industry is consolidating and many auto dealers are looking at their Real Estate from a different perspective. Automotive advertising agencies that used to focus on building traffic and simply selling cars are now focused on helping auto dealers reduce expenses and access their assets to survive in today’s troubled economy. The independent affiliated automotive advertising agencies of Ad Agency Online, L.L.C. are uniquely positioned to share their resources through their communal automotive advertising resource / networking portal – http://AdAgencyOnline.Net .

AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – which features an open business meeting show – Lunch With Phil Discussing Automotive Advertising – that runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST at http://www.blogtalkradio.com/adagencyonline . Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, will be interviewing Eric Cederstrand, Tom Brown and Leon Titus from Colliers International Tacoma Washington office this Monday, August 17th 2009, to discuss the newly recognized importance and changing role of Real Estate in the auto industry.

The Tacoma office is just one local representative of a national network of Colliers International Real Estate offices that form an internal division focused on the auto industry – Colliers Automotive Real Estate Services, (C.A.R.S.). Philip Zelinger has a long standing relationship with the South Florida Colliers International Office – Colliers Abood Wood-Fay Real Estate – and he is a member of a four person team that developed the C.A.R.S. division within the Colliers International organization. Other founding members of the C.A.R.S. team include Michael T. Fay, President, Owen G. Cone, Senior Director and Clinton M. Casey, Senior Commercial Associate of the Colliers Abood Wood-Fay Real Estate office. The team has expanded C.A.R.S to include many other local offices that make up the national network who pool their resources to serve their auto dealer clients and investors.

ABOUT ERIC CEDERSTRAND – SENIOR VICE PRESIDENT

COMPANY EXPERIENCE – Eric Cederstrand has been involved in Institutional Commercial Real Estate Brokerage and Development for 20 years. He has been with Colliers International for the past 10 years and has specialized in retail and office development. Before joining Colliers International, Eric spent 10 years with CB Richard Ellis. Eric is also President of Commencement Bay Development.

SPECIALIZATION – Throughout his career, Eric has been involved in over $1 Billion dollars in real estate transactions. He is widely recognized in the South Puget Sound as an “expert” in ground-up new construction in retail and office developments. Eric focuses on Landlord representation. He and his team work through identifying market niches, site selection, conceptual design, entitlements, contract selection, tenant lease up, project management and the eventual sale of the asset. Twelve years ago Eric began to focus on the redevelopment of downtown Tacoma. The first project he put together was the historic renovation of the Schoenfeld Building for the DaVita Corporation.

Since then Eric has been involved in nineteen other significant projects in the Tacoma CBD including Thea’s Landing, the Kress/Payless renovation on Broadway, former Woolworth Department Store for AT&T Wireless, and the current renovation of the Old Tacoma Art Museum for Sound Inpatient Physicians. Currently Eric and his team are working on over 1million square feet of office, retail and fl ex-industrial space for sale or lease.

Eric is very active on the political front and has developed strong relationships with the State of Washington Economic Development Office and local County and City municipalities. These relationships are critical in moving projects forward in the current development environment.

PROFESSIONAL ACCOMPLISHMENTS – Colliers Northwest Top Performer – 9 of past 10 years, South Puget Sound “Top 40 Business Leaders Under 40,” 2008 Recipient “Union Station Award” for Tacoma-Pierce County

NOTABLE TRANSACTIONS MIXED-USE DEVELOPMENTS – Northwest Landing – Dupont, WA – master planned, entitled, leased and sold – 1,000 acre commercial development including a town center, business park and industrial properties, Thea’s Landing – Thea Foss Waterway – Tacoma, WA – 300,000 SF residential mixed-use community Port of Olympia – Tumwater Town Center

CLIENTS – Weyerhaeuser Real Estate Company, Quadrant Corporation, Opus Northwest, Panattoni Development Company, Puget Western,

Port of Olympia, Port of Tacoma, Venture Bank, DBSI, City of Tacoma, Matsushita, Davis Properties, Port of Tacoma, Kimco

ABOUT TOM BROWN – VICE PRESIDENT

COMPANY EXPERIENCE – Tom Brown joined Colliers International in 2001 and his primary focus has been on landlord and tenant representation, primarily in the retail and office sectors, with an emphasis on the development and leasing of new mixed-use projects in Pierce and Thurston Counties and the redevelopment of downtown Tacoma Historic properties.

Tom has nearly 30 years of professional achievements as a business owner and manager in the commercial furniture industry, with a strong track record in sales, business planning, space planning, and building, motivating and managing teams of high-level professionals. His commitment to customer service has established positive long-term relationships with his many clients and professional peers.

PROFESSIONAL ACCOMPLISHMENTS – Colliers Northwest Top Performer – 2003, 2004, 2005 and 2006

NOTABLE TRANSACTIONS PROPERTY SALES: Old City Hall – Tacoma, Union Bank of California- Tacoma, Security Building – Tacoma, Park 167 Flex Building ($14 million) – Auburn, Sea Way Industrial Park ($14 million) – Everett, Quadrant Homes Project Office – Dupont, Venture Bank – Northwest Landing – Dupont, Armor Building – Tacoma, Security Building ($6.2 million) – Tacoma, Northwest Landing – Dupont, WA – master planned, entitled, leased and sold – 1,000 acre commercial development including a town center, business park and industrial properties Port of Olympia – Tumwater Town Center

MAJOR LEASING – Dupont Station (retail/office), Barksdale Station, Williamson Place, Industrial Place – Northwest Landing – Dupont, Freedom Pointe Plaza (retail) – Lacey, Venture Bank – South Sound area orizon Pacific – Tacoma, Old City Hall – Tacoma, One Pacific Building – Tacoma, Courtyard by Marriott – Tacoma, Sea Grill – Tacoma, Union Bank of California – Tacoma, Thea’s Landing – Tacoma

CLIENTS – Weyerhaeuser Real Estate Company, Quadrant Corporation, Opus Northwest, Panattoni Development Company, Puget Western, Port of Olympia, Venture Bank, DBSI, City of Tacoma, Davis Properties, Linmar Real Estate Investment, Harsh Properties

ABOUT LEON TITUS – ASSOCIATE

COMPANY EXPERIENCE – Leon Titus has been involved in the sales and automotive industry for over 25 years and became a part of the professional sales team at Colliers International’s Tacoma office in 2009. Prior to joining Colliers, Leon was the President of Leon Titus Automotive Group for the past 7 years. He was also the General Manager of Budget Car & Truck Rental and Car Sales of Tacoma-Pierce County, where his team increased sales from $1 million to over $10 million in revenue.

SPECIALIZATION – Leon joined Colliers International to specialize in the sale and lease of Washington’s automotive and marine dealerships and adjacent land. With his prior experience in the automotive industry, he is using his targeted knowledge and skill set to specialize in helping automotive and marine dealers with the sale and lease of their properties. Another aspect of his specialization will include the repositioning of former automotive and marine properties for future use. Upon joining Colliers, he has formed the Automotive Real Estate Group, which is geared towards providing real estate resources and consulting for clients needing showroom and exterior lot space, as well as clients looking to transition their properties towards another use.

The following article that appeared in the Puget Sound Business Journal was provided by the Colliers International Tacoma office to expand on their current market situation and relationship with C.A.R.S.:

Friday, June 26, 2009 Brokers specialize in dealership transactions

Puget Sound Business Journal (Seattle) – by Greg Lamm

With a dozen Puget Sound area car dealerships for sale, and another dozen likely to join them this year, the crash of the nation’s auto industry is hitting local real estate circles. The culling of franchise-holders by GM and Chrysler is also giving stronger dealers a chance to grab better locations,and opening up other car lots for uses such as retail and office space.”The landscape is going to change as we go forward,” said Leon Titus III, a veteran local dealer who recently joined with a pair of real estate brokers to form a dealership property specialty team at Colliers International in Tacoma.

Colliers connected Titus with two veterans of the local commercial real estate world to form a group devoted to selling, leasing and repositioning dealership properties. The specialty team – branded the Northwest Region Colliers Automotive Real Estate Services Group (CARS) – fully expects to stay busy. “Right now everybody is trying to figure out where it’s going and how quickly the change is going to happen,” said Titus, who has 25 years of experience working in the family auto business. “Currently there are about a dozen new-car dealerships on the market in the Puget Sound region,” said Eric Cederstrand, a senior vice president at Colliers International Tacoma, who also is on the CARS team. Some of the dealers have gone bankrupt, Cederstrand said, and some are just shutting down.

Currently, there are about 312 new-vehicle dealers in the state, according to the Washington State Auto Dealers Association. That’s a 9 percent decline since January 2008. The association anticipates another dozen or so dealerships will close in the state this year. Of the 789 dealerships that Chrysler says it is closing, 15 are in Washington, including three in Pierce County. GM has not made public its list of the hundreds of dealerships it plans to close across the nation in the next 18 months. The upheaval has created opportunities for some dealerships looking to grab market share and prime spots in a retail industry that seems to be rapidly consolidating.

In May, Rainier Automotive Group sold two of its three dealerships. One of the buyers was Ford of Kirkland, which purchased Rainier’s Eastside Hyundai dealership in Kirkland for an undisclosed price. In the other sale, Eastside Subaru of Kirkland was sold to Bruce Titus Automotive Group, also for an undisclosed price. Bruce Titus and Leon Titus are brothers. Leon Titus and his team at Colliers were not involved in that deal.

Similar jockeying was on display in February, when Larson Motors Inc. bought property and buildings that housed two dealerships: Nissan of Fife and the Chrysler franchise in Puyallup. Those acquisitions expanded Larson’s dealerships to eight, selling 11 vehicle brands. Larson Motors took over Nissan of Fife from the former owners, including Kevin and Mary Byrne. Larson paid $8 million for the land and the 14,500-square-foot building just off Interstate 5. Some of the dealership sales predate the worst of the current recession. In August, Larson bought the property that houses a former Chrysler franchise in Puyallup. The $7.4 million deal allowed Larson to move to a larger location about a mile away from the former lot. The old Larson site opens up some opportunities for other uses, said Puyallup City Manager Gary McLean. The property is on the city’s River Road, which meanders along the Puyallup River, and could be attractive, McLean said, for retail or recreational use.”It would be nice to take advantage of the riverfront,” McLean said.

Sometimes, the highest and best use of vacant dealership sites might not be another car dealership, said Tom Brown, the third member of the Colliers CARS team. His expertise includes working with commercial landlords and tenants. Location will still drive price, with many dealerships in prime, high-traffic spots. Another factor is the quality of the buildings. GM and other automakers are putting more emphasis on the quality of stores, forcing dealers to maintain “signature” showrooms. That means that owners of older stores are being forced to upgrade or look for newer facilities. One change already happening on the East Coast is that some dealers are locating stores in heavy traffic areas, but choosing to locate service centers out in the hinterlands, where land is cheaper.

In Florida – where the Colliers CARS focus has been in play for several years – brokers are starting to see interest from big institutional investors looking to buy up dealership real estate. That isn’t happening in the greater Seattle area, but there will be more consolidation, Cederstrand said, with large groups controlling more dealerships. “I think the days of the single store may be coming to an end, just because of the capital needed to maintain and upgrade dealerships,” Cederstrand said.

Meanwhile, some of the properties in the Northwest are being marketed with their carmaker brands, which – depending on the make -can add value. But some properties won’t have dealership affiliation. That is where the Colliers team hopes to weigh in, providing advice on valuations for these dealerships, many of which have been owned by families for generations. “We are positioning ourselves in the marketplace to help these dealers out,” Brown said, “to actually give some true value on what their facility is worth with a dealership and without a dealership.”Brown and his fellow CARS team members have been meeting with potential clients in Washington, Oregon and California. They say by building a nationwide network, Colliers will be in a good position to work with potential new players in the market – possibly carmakers from India and China.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Colliers International of Tacoma, C.A.R.S. or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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