Posts Tagged “philip zelinger”

Testimonial Builder-LOGO FINAL Peter

Testimonial Builder has attracted several auto industry experts in recent months. Their most recent
addition is Philip Zelinger, the President of Ad Agency Online, LLC and equity partner in several next
generation technology based companies.

The recent launch of Testimonial Builder’s video testimonial app in both The App Store and Googleplay has attracted the attention of several new investor partners. The most noteworthy addition to date is Philip Zelinger, a former auto dealer and recognized authority in the automotive advertising industry. As the President of Ad Agency Online, LLC, the host of a Blog Talk Radio Show – The Mentor and a serial entrepreneur involved in several successful start up technology companies Philip has a reputation as the “go to guy” for next generation technology based solutions serving the auto and advertising industries.

Philip is a contributing member of The Board Of Advisors for Testimonial Builder and his participation has attracted a number of his friends in the auto industry to join him. Philip explained his reasons for investing in Testimonial Builder and his support for their unique app designed to facilitate taking and distributing video testimonials for customers at the point of sale. “I have learned to focus on people over product and price and Peter Martin, the Founder and President of Testimonial Builder, is a long time friend and former business partner with Ad Agency Online with his email marketing company Cactus Sky. I share Peter’s vision to provide consumer centric content for auto dealers using social media as a way to put an auto dealer’s customers to work for them. Testimonial Builder is based on the old school wisdom of relying on customer referrals but it takes it to the next level using social media with enhanced SEO benefits not available through conventional online advertising.”

According to Mr. Zelinger there will be three more members joining him on the Testimonial Builder Board Of Advisors over the next few weeks. They provide expertise and established reputations and relationships in the auto industry that promise to compliment Mr. Zelingers’ contributions. In addition, a new investor and Board Of Advisor member will be announced shortly with a focus on the Medical Profession as an expansion of Testimonial Builder’s target market beyond the auto industry.
Peter Martin explained the expansion plans built into the business model of Testimonial Builder. “My
background in the retail auto industry and success with email marketing companies like Cactus Sky justified my initial focus on establishing Testimonial Builder as a solution for auto dealers to capture and distribute customer testimonials. However, Testimonial Builder has a universal value for any industry seeking to leverage their existing customer base using video and social media to extend their marketing messages beyond their own websites and digital advertising. Our recent investor partner is a medical professional who promises to expand our customer base to the medical industry on many levels.”

Testimonial Builder also has plans to expand into Real Estate, Multi Level Marketing Platforms and a
variety of industries in 2018. Negotiations are ongoing with investor partners in each of these fields built on the success of Testimonial Builder in the auto and medical industry.

For additional information visit http://www.TestimonialBuilder.com

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The Mentor Cover 1400x1400

Philip Zelinger will be reviewing a new Artificial Intelligence based research and analytics platform http://dumbstruck.com in today’s interview with Anthony Parente, the Head of Research for Dumbstruck.

Dumbstruck claims to have accumulated the single largest database of consumer information specific to facial recognition and related emotional decisions in the shopping/buying cycle.  They collected this data over several years with their original application that solicited online respondents to focus groups evaluating various advertising and marketing projects for several major companies.

Their next generation offering has applied machine learning algorithms to this collected data allowing for automated analysis of picture and video advertisements without the need for the human focus group.  The efficiencies this presents to evaluate advertising is obvious.  However, their true asset and value may be the fact that they can now license their data to other AI based software solutions.

About Dumbstruck:

More than $540 billion will be spent on advertising in 2017, but $270 billion of it will be wasted on highly ineffective ads.  Founded in 2013 by Data Science PhDs and Software Engineers, Dumbstruck is an artificial intelligence platform that uses emotion analysis and machine learning to accurately predict the effectiveness of an advertisement BEFORE it is launched.

Dumbstruck has worked with some of the largest media companies and advertising agencies in the world including Omnicom, NBC, Warner Bros, Lionsgate, and iHeartMedia. In addition, Dumbstruck has been recognized by Digiday as the Best Content Marketing Tech Platform and by Omnicom as one of the Best New Advertising Technologies.

In the coming years, Dumbstruck will continue to bring the predictive power of emotion to advertisers across the world. In addition, we will expand our predictive capabilities to include additional solutions for the healthcare, education, and automotive industries

About Anthony Parente

As the Head of Research at Dumbstruck, Anthony has analyzed hundreds of thousands of emotional responses to advertisements (making him one of the foremost emotional analysis experts in the world). In this role, Anthony has also developed a proprietary system for analyzing advertisements which is at the core of Dumbstruck’s AI-powered predictive analytics engine.

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The Mentor Cover 1400x1400

Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos.  He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.

Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits.  The shows’ host claims that by attending this 3-day conference and expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip summarized his position on conferences like The Digital Dealer Conference & Expo by describing them as real world versions of Social Media and Marketing and attendees should manage their expectations.  According to Philip, “Online networking should have a real world component.  Putting a face to social media contacts is a great way to preserve long time relationships. After all, what are friends and conferences for!”

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The PSHQ Entrepreneur scheduled for September 01st 2015 at 2:00 PM EST features an interview by Scott Davis and Philip Zelinger with Ryan Acterhoff, the Chief Administrative Officer of Pizza Ranch. Read the rest of this entry »

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The Auto Industry Insiders Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, scheduled to air on June 12th. 2014 at 12 Noon EST includes an interview with Kurtis Smith discussing his training programs that teaches & equips managers to intentionally improve employee performance, revenue & the customer experience.

Auto Industry Insiders Interview Kutis Smith

Auto Industry Insiders Interview Kutis Smith

 

K-Method Academy Launches the automotive industry’s first training resource center to equip dealers to impact the customer experience

FOR IMMEDIATE RELEASE Contact: Kurtis Smith, info@kmethod.com

Chicago, IL – The K-Method Training Group announces the launch of the K-Method Academy, a robust & comprehensive training solution created especially for dealerships and their professionals. Kurtis Smith, Director of Training & Content Development explains that the goal of the academy is to become a tool and resource for dealerships everywhere to equip their managers with the training content, resources and support to develop millennials, the next generation of dealership professionals.

K-Method’s executives believe that today’s dealership professionals must have access to a more modern and focused training curriculum based on the principle of the continuous improvement movement and centered around strategies to improve the customer experience. They believe that this curriculum should include skills, systems and process based material, available on-demand, to address specific performance issues in real time when the training can be most useful and relevant. Additionally, they believe that this approach lends itself to addressing some of the concerns of today’s consumers regarding the competency and professionalism of many of the dealership employees they encounter.

As more manufacturers implement their version of the continuous improvement program, Mr. Smith believes dealership managers will need access to this type of training methodology to aid in intentionally promoting employee “course correction” and performance improvement.

What makes this approach so unique is that it empowers managers to take control of their workforce training. They are able to choose from a single course, or a pre-built learning plan, or a full blown certification training program without committing to long term contracts or costly training initiative with low ROI.

Mr. Smith states that the K-Method Academy is positioning itself to be the resource that dealerships can depend on to train new hires, have access to learn new skills, systems and processes to continually develop and educate their workforce regardless of the skill level and experience of its personnel. He states that we should think of K-Method as the Kahn Academy for the Automotive Industry.

To learn more, visit http://kmethod.com or to take a tour of the learning center visit http://kmethodacademy.com/sp-free-membership-sales-page1/ .

Contact To learn more about the K-Method Group & the K-Method Academy, please contact Kurtis Smith The K-Method Group, Inc. O (866) 277-7681 ext. 703 F (877) 698-8891 kurtis@kmethod.com

About The K-Method Training Group, Inc

The K-Method Group is a training organization specializing in the development of performance improvement training courses to be used by dealerships as a resource for the continuing education and development of their workforce. Our processes and strategies were born out of the Kaizen philosophy, which literally means; change (kai) – to become good (zen). The company operates its own online training platform known as the K-Method Success Academy, designed to deliver training based on the unique developmental needs of each member on the team.

The K-Method Value Proposition

Every day in Every Dealership, Without Exception, there are employee performance related issues that continually surface that negatively impact the customer experience and rob the dealership of revenue.

Managers are on the frontline and are uniquely positioned to impact the KPI’s affecting profits and the customer experience. They are able to observe the employee’s behavior affecting the KPI’s, and impact performance in real time by seizing them as teachable moments where targeted training courses can be leveraged to improve the employee’s performance leading to skill mastery.

Our training solution is that resource that has been designed to elevate the performance level of dealership professionals by introducing a comprehensive training resource consisting of courses that address core skills, frameworks and strategies that the individual will need to know in order to be effective in their various roles.

About Kurtis Smith

Kurtis Smith is the Director of Training & Content Development for the K-Method Group. With a background as a United States Marine, Author, Sales, Management and consulting professional, Mr. Smith brings with him over two decades of experience and know-how to the table. He is the creator of Professional Standards for Sales Excellence (PSSE) training program, a comprehensive library of training courses designed to elevate the performance of dealership professionals. The program consists of courses that teach the core skills, processes and frameworks that dealership professionals will need to know to develop multiple lead sources, maintain client relationships and other activities that impact revenue and the customer experience. Mr. Smith is also the author of two books. The first, Lessons from the Concrete Garden reads like a white paper, in which he builds a case for redefining the sales process & training methods used to develop dealership personnel in the aftermath of the Internet and its impact on revenue and the customer experience. His second book, The Sales Professional’s Blueprint serves as the action plan, where he takes the reader on a step-by-step personal development journey and teaches, in story format, exactly what they need to know to excel in this new process driven selling model. It goes one step further by inviting the reader, at the end of each chapter, to access the online training courses outlined in the book.

Mr. Smith’s guiding principle when it comes to solving problems or developing solutions for his clients is summed up as follows: “What you cannot define you cannot reproduce, what you cannot reproduce you cannot measure, what you cannot measure you cannot control or manage“.

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