Posts Tagged “philip zelinger”

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Philip Zelinger, the President of Ad Agency Online, LLC and host of The Mentor, will discuss the good, the bad and the ugly of trade shows labeled as conferences and expos.  He chose the upcoming Digital Dealer Conference & Expo 19 hosted in Las Vegas October 5th – 7th 2015 as an example of one of the good ones while advising who should exhibit, attend and why.

Digital Dealer Conference & Expo is the largest and most progressive digital automotive event in the United States with digital tools, education and peer contacts the automotive industry needs to solve problems, grow sales, increase customer retention and boost profits.  The shows’ host claims that by attending this 3-day conference and expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip agrees while referencing some of the Keynote Speakers that include Peter Leto – Retail Sales Strategist for Google Automotive, Trace Przybylowicz – Client Partner for Facebook Autos and Jeremy Anspach – CEO & Co-Founder of PureCars. According to the events’ coordinator, “By attending the Digital Dealer Conference & Expo, you’ll have the industry’s most innovative speakers and digital technology experts to help you build the actionable, game-changing strategies and tactics you want for every department in your dealership.

Philip summarized his position on conferences like The Digital Dealer Conference & Expo by describing them as real world versions of Social Media and Marketing and attendees should manage their expectations.  According to Philip, “Online networking should have a real world component.  Putting a face to social media contacts is a great way to preserve long time relationships. After all, what are friends and conferences for!”

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The PSHQ Entrepreneur scheduled for September 01st 2015 at 2:00 PM EST features an interview by Scott Davis and Philip Zelinger with Ryan Acterhoff, the Chief Administrative Officer of Pizza Ranch. Read the rest of this entry »

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The Auto Industry Insiders Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, scheduled to air on June 12th. 2014 at 12 Noon EST includes an interview with Kurtis Smith discussing his training programs that teaches & equips managers to intentionally improve employee performance, revenue & the customer experience.

Auto Industry Insiders Interview Kutis Smith

Auto Industry Insiders Interview Kutis Smith

 

K-Method Academy Launches the automotive industry’s first training resource center to equip dealers to impact the customer experience

FOR IMMEDIATE RELEASE Contact: Kurtis Smith, info@kmethod.com

Chicago, IL – The K-Method Training Group announces the launch of the K-Method Academy, a robust & comprehensive training solution created especially for dealerships and their professionals. Kurtis Smith, Director of Training & Content Development explains that the goal of the academy is to become a tool and resource for dealerships everywhere to equip their managers with the training content, resources and support to develop millennials, the next generation of dealership professionals.

K-Method’s executives believe that today’s dealership professionals must have access to a more modern and focused training curriculum based on the principle of the continuous improvement movement and centered around strategies to improve the customer experience. They believe that this curriculum should include skills, systems and process based material, available on-demand, to address specific performance issues in real time when the training can be most useful and relevant. Additionally, they believe that this approach lends itself to addressing some of the concerns of today’s consumers regarding the competency and professionalism of many of the dealership employees they encounter.

As more manufacturers implement their version of the continuous improvement program, Mr. Smith believes dealership managers will need access to this type of training methodology to aid in intentionally promoting employee “course correction” and performance improvement.

What makes this approach so unique is that it empowers managers to take control of their workforce training. They are able to choose from a single course, or a pre-built learning plan, or a full blown certification training program without committing to long term contracts or costly training initiative with low ROI.

Mr. Smith states that the K-Method Academy is positioning itself to be the resource that dealerships can depend on to train new hires, have access to learn new skills, systems and processes to continually develop and educate their workforce regardless of the skill level and experience of its personnel. He states that we should think of K-Method as the Kahn Academy for the Automotive Industry.

To learn more, visit http://kmethod.com or to take a tour of the learning center visit http://kmethodacademy.com/sp-free-membership-sales-page1/ .

Contact To learn more about the K-Method Group & the K-Method Academy, please contact Kurtis Smith The K-Method Group, Inc. O (866) 277-7681 ext. 703 F (877) 698-8891 kurtis@kmethod.com

About The K-Method Training Group, Inc

The K-Method Group is a training organization specializing in the development of performance improvement training courses to be used by dealerships as a resource for the continuing education and development of their workforce. Our processes and strategies were born out of the Kaizen philosophy, which literally means; change (kai) – to become good (zen). The company operates its own online training platform known as the K-Method Success Academy, designed to deliver training based on the unique developmental needs of each member on the team.

The K-Method Value Proposition

Every day in Every Dealership, Without Exception, there are employee performance related issues that continually surface that negatively impact the customer experience and rob the dealership of revenue.

Managers are on the frontline and are uniquely positioned to impact the KPI’s affecting profits and the customer experience. They are able to observe the employee’s behavior affecting the KPI’s, and impact performance in real time by seizing them as teachable moments where targeted training courses can be leveraged to improve the employee’s performance leading to skill mastery.

Our training solution is that resource that has been designed to elevate the performance level of dealership professionals by introducing a comprehensive training resource consisting of courses that address core skills, frameworks and strategies that the individual will need to know in order to be effective in their various roles.

About Kurtis Smith

Kurtis Smith is the Director of Training & Content Development for the K-Method Group. With a background as a United States Marine, Author, Sales, Management and consulting professional, Mr. Smith brings with him over two decades of experience and know-how to the table. He is the creator of Professional Standards for Sales Excellence (PSSE) training program, a comprehensive library of training courses designed to elevate the performance of dealership professionals. The program consists of courses that teach the core skills, processes and frameworks that dealership professionals will need to know to develop multiple lead sources, maintain client relationships and other activities that impact revenue and the customer experience. Mr. Smith is also the author of two books. The first, Lessons from the Concrete Garden reads like a white paper, in which he builds a case for redefining the sales process & training methods used to develop dealership personnel in the aftermath of the Internet and its impact on revenue and the customer experience. His second book, The Sales Professional’s Blueprint serves as the action plan, where he takes the reader on a step-by-step personal development journey and teaches, in story format, exactly what they need to know to excel in this new process driven selling model. It goes one step further by inviting the reader, at the end of each chapter, to access the online training courses outlined in the book.

Mr. Smith’s guiding principle when it comes to solving problems or developing solutions for his clients is summed up as follows: “What you cannot define you cannot reproduce, what you cannot reproduce you cannot measure, what you cannot measure you cannot control or manage“.

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Philip Zelinger, the host of the blog talk radio show – Lunch With Phil Discussing Automotive Advertising – is scheduled to review a new Social Marketing Initiative being introduced by Driving Loyalty in the second quarter of 2014.  The show will air on Monday, March 31st, 2014 at 12 Noon EST.

Driving Loyalty’s data base marketing platform relies on proprietary algorithms to deliver relevant transparent messages to qualified customers in an auto dealer’s data base using emails, direct mail, outbound phone calls and personalized websites for customers.  Alerts advise customers when they qualify to exchange their vehicle for a new or newer one for similar payments with little or no money down as well as service notifications based on recommended factory maintenance.

The Q2 Social Marketing initiative being introduced by Driving Loyalty will provide information on establishing a social marketing platform for dealer clients as well as content curation services.  The objective is to add social media as a communication channel to the existing messages already being delivered to the auto dealer’s customers by Driving Loyalty on a consistent basis.

Driving Loyalty will be providing a book of best practices in the use of Social Media as an electronic file and as a printed manual for their auto dealer clients.  In addition, they will be offering similar social marketing support services for their vendor partners through shared  online resources like Driving Loyalty Social and Social Marketing Solutions – Auto.

Several vendor partners will be benefitting from and supporting the Driving Loyalty Social Marketing initiative including:

CallRevu – a total call management system that establishes best practices in handling in-bound telephone calls at an auto dealership as well as providing real time alerts delivered to dealership personnel advising them of missed opportunities.

IntellaCar – an iPad based sales and marketing platform with a proprietary process that organizes feature/benefit presentations to match the customer’s individual preferences in selecting a new or newer vehicle

DealerAppVantage – a dealer branded mobile application offered to customers at delivery that sends service alerts as well as providing customer centric information to improve the customer’s ownership experience and increase customer retention for the dealer

OfferLogix – a data management platform that integrates with Driving Loyalty and other vendors which provides information needed to compute lease payments including residuals, money factors and relevant rebates, incentives.

Automotive advertising agencies have recognized the value of consumer generated content in Social Media vs. sales messages delivered by auto dealers through conventional radio, TV and print media as well as Internet or even direct digital media such as emails. Driving Loyalty is acting on behalf of their auto dealer clients by advising them to supplement their existing marketing platform with social marketing and networking.  The decision to share their social marketing platform with their vendor partners is an example of how social networking is able to leverage resources and relationships in B2B as well as B2C applications.

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The Automotive Advertising Experts show is hosted on Blog Talk Radio and featured on AdAgencyOnline.Net – an auto industry networking resource portal.  Philip Zelinger, the President of Ad Agency Online and host of the show, will interview Michael Wynns, the President of Automotive Resource Partner, (ARP) on Fri., March 28th, 2014, at 12 N. EST.

The pair of auto industry insiders will discuss the unique networking partnership and leveraged resources offered by ARP.  They will also share some insider information regarding the upcoming Automotive Leadership Roundtable & Awards, (ALR), scheduled at the Fontainebleau Hotel in Miami Beach on April 6th & 7th,  2014.

Michael is an author, entrepreneur and digital marketing expert who has spear-headed the technology platforms used by numerous industry heavy weights – including Vehix.com, Comcast.net and Dominion Dealer Services. He is currently the President of Automotive Resource Partners – a private equity company that develops technology solutions exclusively for the automotive industry. 

The Automotive Leadership Roundtable & Awards™ (ALR) has been described as “the most impactful 24-hours in the automotive industry” and for good reason. This is where top thought leaders come to share the results of their research. This is where top dealers come to share their best practices. And, this is where industry insiders come to announce the game-changing ideas that the rest of the world will find out about long after innovators have put them into practice. However, the most extraordinary aspect of ALR is the opportunity it provides to have one-on-one interactions with the country’s best and brightest automotive minds and discuss real world opportunities with those who are at the very top of their game. 

Michael confirmed that they have an exciting agenda planned. It begins with a high-impact roundtable led by several of the country’s top dealers and leading business minds and continues with a five-star dinner that will celebrate the accomplishments of this year’s top-selling dealers and feature a private performance by multi-Grammy winning artist Jon Secada. Finally, the evening will conclude with a VIP cocktail party that will allow attendees to interact with this year’s presenters and reflect on the day’s events.

Speakers include: Forrest McConnell, NADA – Mark Burnett – Jack Harbaugh – Peter Leto, Google – Kass Dawson, Facebook – Ron Collier – Jim Dunn #1 Lexus –Stewart Esterby/Ken Potter (TrueCar) – Johnathan Bernard Univision – John Malishenko, COO Germain Auto – Richard Bustillo, GM, Rick Case Honda –Brian Benstock, Paragon Honda – Andy Lipset, Pandora – Susan Scarola, DCH Auto –                 Steve Greenfield, AutoTrader – Ben Simon, Wal-mart

ALR combines business with pleasure as evidenced by the following scheduled events:

Sunday, April 6th VIP Cocktail Reception 7:30 PM

Hors d’oevres and cocktails served on the La Cote Terrace overlooking the Atlantic Ocean, creating an intimate gathering while mingling with the best and brightest in the auto industry. 

Monday, April 7th – Daytime; 8:00 AM – 6:00 PM

The Automotive Leadership Roundtable 

Monday, April 7th – Evening; 7:00 PM – After Dinner Party; 10:30 PM

Automotive Leadership Roundtable Awards Dinner on the Fontainebleau Tropez Lawn 

Automotive Leadership Roundtable participants will gather on the gorgeous lawns of the Fontainebleau for a 5-star reception and awards dinner where the #1 dealers in each franchise will be recognized. The prestigious Automotive Leadership Legacy Award was received by David Power, from J.D. Power and Associates in 2012. 

Michael confirmed the exclusive nature of the event.  However, he conceded that if a top ranked dealer wants to attend there will always be room for them.  Auto dealers are invited to contact an ALR VIP Host at 800-894-8377 or use the following links for additional information:

Download Brochure, click here. Watch Video, click here.

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