Posts Tagged “Sales Training”

The Auto Industry Insiders Show, hosted by Philip Zelinger the President of Ad Agency Online, LLC, scheduled to air on June 12th. 2014 at 12 Noon EST includes an interview with Kurtis Smith discussing his training programs that teaches & equips managers to intentionally improve employee performance, revenue & the customer experience.

Auto Industry Insiders Interview Kutis Smith

Auto Industry Insiders Interview Kutis Smith

 

K-Method Academy Launches the automotive industry’s first training resource center to equip dealers to impact the customer experience

FOR IMMEDIATE RELEASE Contact: Kurtis Smith, info@kmethod.com

Chicago, IL – The K-Method Training Group announces the launch of the K-Method Academy, a robust & comprehensive training solution created especially for dealerships and their professionals. Kurtis Smith, Director of Training & Content Development explains that the goal of the academy is to become a tool and resource for dealerships everywhere to equip their managers with the training content, resources and support to develop millennials, the next generation of dealership professionals.

K-Method’s executives believe that today’s dealership professionals must have access to a more modern and focused training curriculum based on the principle of the continuous improvement movement and centered around strategies to improve the customer experience. They believe that this curriculum should include skills, systems and process based material, available on-demand, to address specific performance issues in real time when the training can be most useful and relevant. Additionally, they believe that this approach lends itself to addressing some of the concerns of today’s consumers regarding the competency and professionalism of many of the dealership employees they encounter.

As more manufacturers implement their version of the continuous improvement program, Mr. Smith believes dealership managers will need access to this type of training methodology to aid in intentionally promoting employee “course correction” and performance improvement.

What makes this approach so unique is that it empowers managers to take control of their workforce training. They are able to choose from a single course, or a pre-built learning plan, or a full blown certification training program without committing to long term contracts or costly training initiative with low ROI.

Mr. Smith states that the K-Method Academy is positioning itself to be the resource that dealerships can depend on to train new hires, have access to learn new skills, systems and processes to continually develop and educate their workforce regardless of the skill level and experience of its personnel. He states that we should think of K-Method as the Kahn Academy for the Automotive Industry.

To learn more, visit http://kmethod.com or to take a tour of the learning center visit http://kmethodacademy.com/sp-free-membership-sales-page1/ .

Contact To learn more about the K-Method Group & the K-Method Academy, please contact Kurtis Smith The K-Method Group, Inc. O (866) 277-7681 ext. 703 F (877) 698-8891 kurtis@kmethod.com

About The K-Method Training Group, Inc

The K-Method Group is a training organization specializing in the development of performance improvement training courses to be used by dealerships as a resource for the continuing education and development of their workforce. Our processes and strategies were born out of the Kaizen philosophy, which literally means; change (kai) – to become good (zen). The company operates its own online training platform known as the K-Method Success Academy, designed to deliver training based on the unique developmental needs of each member on the team.

The K-Method Value Proposition

Every day in Every Dealership, Without Exception, there are employee performance related issues that continually surface that negatively impact the customer experience and rob the dealership of revenue.

Managers are on the frontline and are uniquely positioned to impact the KPI’s affecting profits and the customer experience. They are able to observe the employee’s behavior affecting the KPI’s, and impact performance in real time by seizing them as teachable moments where targeted training courses can be leveraged to improve the employee’s performance leading to skill mastery.

Our training solution is that resource that has been designed to elevate the performance level of dealership professionals by introducing a comprehensive training resource consisting of courses that address core skills, frameworks and strategies that the individual will need to know in order to be effective in their various roles.

About Kurtis Smith

Kurtis Smith is the Director of Training & Content Development for the K-Method Group. With a background as a United States Marine, Author, Sales, Management and consulting professional, Mr. Smith brings with him over two decades of experience and know-how to the table. He is the creator of Professional Standards for Sales Excellence (PSSE) training program, a comprehensive library of training courses designed to elevate the performance of dealership professionals. The program consists of courses that teach the core skills, processes and frameworks that dealership professionals will need to know to develop multiple lead sources, maintain client relationships and other activities that impact revenue and the customer experience. Mr. Smith is also the author of two books. The first, Lessons from the Concrete Garden reads like a white paper, in which he builds a case for redefining the sales process & training methods used to develop dealership personnel in the aftermath of the Internet and its impact on revenue and the customer experience. His second book, The Sales Professional’s Blueprint serves as the action plan, where he takes the reader on a step-by-step personal development journey and teaches, in story format, exactly what they need to know to excel in this new process driven selling model. It goes one step further by inviting the reader, at the end of each chapter, to access the online training courses outlined in the book.

Mr. Smith’s guiding principle when it comes to solving problems or developing solutions for his clients is summed up as follows: “What you cannot define you cannot reproduce, what you cannot reproduce you cannot measure, what you cannot measure you cannot control or manage“.

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To train — or not to train — is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. 

Automotive advertising agencies have always been tied to their auto dealer clients bottom line — whether they knew it or not — and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. 

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.  Read the rest of this entry »

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