Posts Tagged “vBack”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of an automotive advertising resource / networking portal — AdAgencyOnline.Net, will be speaking to an audience of Chrysler, Dodge and Jeep dealers at the 6th Annual Chrysler Southeast & Southwest Business Center Service & Parts Business Conference.  The conference is being held at the Disney Resorts Contemporary Hotel in Orlando Florida from September 22nd – 24th, 2010.

The session being presented by Philip is titled Social Media And Fixed Operations; What Was – Is And Will Be.  The importance of fixed operations to generate profits to compensate for reduced new and pre-owned vehicle sales has become self evident as dealers struggle to cover expenses in a consolidating auto industry.  The focus of Philip’s session will be to advise auto dealers how to increase their absorption rate from fixed operations — the percentage of total dealership expenses that are covered by profits generated from service and parts — using social media to leverage their automotive advertising dollars. 

Automotive advertising agencies have learned to integrate service and parts messages in their conventional and digital marketing plans. However, according to Philip Zelinger, “The cost of using social media as an automotive advertising channel must consider the labor associated with the effort.  New automotive advertising applications have been introduced to the market that leverage the resources of auto dealers by increasing the efficiencies of their staff combined with the viral nature of pushing their messages through various social networking communities. People are still part of the process, however, technology has improved the R.O.I. for every automotive advertising dollar at a time when reduced automotive advertising budgets demand it.”

In addition to Philip hosting a session on social media his automotive advertising agency — Ad Agency Online, L.L.C. — will be displaying their products and services in a special section set aside for the attending auto dealers to learn about some of the new technologies and applications being developed to promote service and parts using social media and other internet based digital marketing methods.  The Chrysler Business Center explained the value for vendors planning to exhibit at the conference in material that they posted on their website promoting the event. “The Southeast and Southwest Business Conference Expo continues to grow every year. Many of our attendees have said the best part of the Conference is the Vendor Expo “It’s like shopping at a Dealership Candy Store, every product or service imaginable is there”. Our Dealers have challenges ahead growing their business and it won’t be possible without your Products and Services. We are planning to have over 300 Chrysler, Dodge and Jeep Dealerships in attendance from 12 States.” Read the rest of this entry »

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Automotive advertising agencies frustrated by reduced sales volume and profit margins have been forced to focus on fixed operations vs. vehicle sales to earn their fees.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host AdAgencyOnline.Net, has advised his national network of independent automotive advertising agencies to help their auto dealer clients improve their absorption rate from fixed operations if they expect to survive in today’s struggling economy and consolidating auto industry. 

An auto dealer’s absorption rate reflects the percentage of dealership expenses that are paid from profits earned in parts and service.  According to Philip Zelinger, “As expenses rise and sales decline the need to maintain an absorption rate in excess of 85% to 90% has become a necessity vs. a goal.  Automotive advertising agencies who limit their marketing messages to sell cars will soon be looking for work as their auto dealer clients are forced to close their doors.”

Automotive advertising decision makers will be given some practical steps to help their auto dealer clients sell service and parts on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — that is featured on AdAgencyOnline.Net.  The Lunch With Phil Discussing Automotive Advertising blog talk radio show scheduled for this Wednesday, September 01st, 2010 will be dedicated to improving profits from fixed operations.  Several automotive advertising vendor solutions focused on integrating selling processes between new and pre-owned vehicles sales and fixed operations will be reviewed by Philip as he shares best practices with his online audience.

Philip will also be discussing his plans to host a session at the 6th Annual Chrysler Southeast & Southwest BC S&P Business Conference that is being held at the Walt Disney World Contemporary Resort September 22nd – 24th, 2010.  The SEBC – SWBC service and parts business conference anticipates an audience of over 300 Chrysler, Dodge and Jeep Dealerships from 12 states.  Attendance by vendors, auto dealer senior managers and guest speakers like Philip Zelinger promise to make this year’s conference the most productive ever for auto dealers anxious to increase their R.O.I. from their service and parts departments.

Philip will be hosting a session titled Social Media And Fixed Operations; What Was – Is And Will Be.  According to Philip, “My session is designed to reassure service and parts managers that they are not alone.  Automotive advertising agencies have always integrated service and parts messages into their automotive advertising campaigns.  However, the goal of previous advertising was to sell vehicles with service taking a supporting role.  The importance of fixed operations and their responsibility to carry the water for the dealership with increased absorption rates has forced automotive advertising agencies to rethink their priorities.  Conventional wisdom confirms that service sells cars but that message has taken on a new meaning when applied to the increased role of the Internet and social media.  The market is a conversation that exists before, during and most importantly after the sale.  The dialogue is more often focused on the servicing of the vehicle than the initial sales transaction.  I plan on sharing best practices in the use of social networking communities like Facebook, Twitter, MySpace and similar online networks of friends to make sure that the attending Chrysler, Dodge and Jeep Dealers learn how to join in on the conversation from the inside out vs. from the outside in.  In addition to teaching the dealers how to participate in social networking communities without alienating their new online friends, I will be introducing several cutting edge technologies and automotive advertising applications that provide efficiencies to leverage the limited resources in staff and budget of today’s profit challenged auto dealers to take advantage of the viral nature of social media.” Read the rest of this entry »

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Automotive advertising agencies rely on AdAgencyOnline.Net, a free automotive advertising resource / networking portal, to help them find and review cutting edge automotive advertising applications.  The automotive advertising social networking site features a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — hosted by Philip Zelinger, the President of Ad Agency Online, L.L.C.  Philip conducts interviews with auto industry insiders who share their latest automotive advertising applications with his online audience of automotive advertising decision makers.  This week his Automotive Advertising Experts show, scheduled to air Friday, August 27th, 2010 from 12:00 Noon EST to 12:30 PM EST, will include an  interview with Robert Gruen, the founder and CEO of The Higher Gear Group.

The Higher Gear Group has been a recommended vendor for the affiliated automotive advertising agencies of Ad Agency Online for many years, however, according to Philip recent news about enhancements to their suite of products demanded an update on their platform for his auto dealer clients.  “I have always valued people over product and price so when a trusted friend, Jay Mattingly, called to tell me that he had returned to The Higher Gear Group as their Vice President after a brief separation I was all ears.  I have always recognized The Higher Gear Group as a user friendly CRM application with intuitive processes that fit seamlessly into the sales systems at most auto dealerships.  However, Jay quickly brought me up to speed as to why he was excited to get back on The Higher Gear Group Team with their enhanced platform defined under their new Overdrive banner which includes showroom, customer relationship and lead management systems.”

“Jay’s excitement over the new products and services that had been added to their simple to use CRM — Done Right application included his description of their integrated eZDesk system defined by their slogan — Multipayment Desking Made Easy, their eZBDC — Follow Up Made Easy and other products with descriptive names including their MyGarage — Be-back system, Super form — All-in-one lead generation, Bargain Button — Interactive Offer System and feature functions like their One-click Navigation, Mobile Site solution, Social Media Integration, High-indexing Search Technology, Affiliate Tracking, Dealer Care Proactive Site Maintenance and their Automated Credit Application Integration.  Once Jay caught his breath, we both realized that this was no longer The Higher Gear Group that we had previously reviewed.  We agreed that the only one capable of connecting what was to what is and what will be at The Higher Gear Group was their founder, Robert Gruen, so I invited him to join me on our Automotive Advertising Experts blog talk radio show to talk about their next generation of automotive advertising solutions.”   Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

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AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies.  The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising —  that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.”  Philip was quick to explain that Ralph Paglia is an established  member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net.  According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.

Philip explained the change in the popular Thursday blog talk radio show.  “The Lunch With Ralph Show has relied on a number of encore presentations recently to accommodate Ralph Paglia’s  hectic schedule.  To keep the shows current and relevant I decided to invite some other professional automotive advertising insiders to fill in when Ralph isn’t available.   The resources linked by the members of Auto Industry Insiders provide a wealth of knowledge that will include the wisdoms of Ralph Paglia and his automotive advertising resource / networking portal  The only change will be that Ralph’s contributions will be  complimented by the other members of the group.  After all, what are friends — and Auto Industry Insiders — for!

Philip recently added the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to other automotive advertising resource / networking sites.  The group of automotive advertising experts share their best practices with automotive advertising agencies and automotive advertising vendors that support AdAgencyOnline.Net to leverage their individual resources and relationships.  Read the rest of this entry »

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