Posts Tagged “Video”

AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL – Automotive Advertising Experts – announced that he will be interviewing Dale Boone, the President and C.O.O. of www.EveryCarListed.Com , Darell Campbell, the C.E.O. of Every Car Listed and Briggs Ferguson, the President-Internet of Idearc Media LLC on the show that is scheduled to air on Friday, July 24th 2009 between 12:00 Noon EST and 12:30 PM EST.

EveryCarListed.Com is a preferred automotive advertising vendor on AdAgencyOnline.Net and both Dale and Darrell have previously appeared on the Automotive Advertising Experts show to discuss thier inventory based automotive advertising website. Philip explained why Dale, Darell and Briggs were invited to update AdAgencyOnline.Net’s audience of automotive advertising agencies and automobile dealers, “EveryCarListed.Com has earned a position as a preferred automotive advertising vendor on AdAgencyOnline.Net based on their unique understanding of both the automobile business and the new automotive advertising technologies being offered on the World Wide Web. For example, I have always been impressed by their integration of social networking to differentiate EveryCarListed.Com from other third party inventory based automotive advertising websites. Their support of the auto industry social networking site – www.AutoIndustryInsights.Com – known as the “Network Of Networkers” evidences their recognition of the need for relationship based selling to satisfy consumer demand.”

“In addition, EveryCarListed.Com recently proved their priority to give online car shoppers what they want by their decision to post videos on their vehicle listings to improve the transparency on their site; another consumer preference that has surfaced as a must have by online shoppers. Our research has confirmed that consumers prefer a video presentation over copy or still pictures when an auto dealer describes a new car or a used car for sale on their site. EveryCarLIsted.Com announced that they are moving towards becoming the only all-video listing site, with one million vehicle video listing available now, and the remaining vehicles on the site expected to offer video by year’s end.”

“Another announcement that warranted Dale’s repeat visit on this week’s Automotive Advertising Experts show is the fact that SuperPages.Com has launched a new “Cars” tab. The link is positioned at the top of their home page allowing consumers to shop for vehicles within their site by accesing all the listings from EveryCarLIsted.Com – including their video listings. The combination of the trafic from SuperPages.Com and the value added video content of EveryCarListed.Com will create a large and powerful all-video shopping arena that will provide a quality venue for auto dealers and an enhanced shopping experience for car buyers. That “win-win” scenario is something that my affiliated automotive advertising agencies, auto dealer clients and site visitors need to know about!”

Superpages.Com is Idearc’s products and services search engine that has more than 27 million unique visitors and ranks 27th in the top 50 U.S. Web properties according to comScore. EveryCarListed.Com was purchased by Idearc media, a subsidiary of Idearc, Inc., in February 2009. A representative of Idearc provided Philip Zelinger with the following press release and related information in advance of the show to help prepare the agenda for Dale’s interview and review of the new all-video platform planned for EveryCarListed.Com:

Contact: Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com, 972-453-3916

Superpages.com launches a new “Cars” tab housing all listings from EveryCarListed.com

Idearc Media LLC, home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has launched one million vehicle videos on its free automobile listing site. The videos are provided to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.

The vehicle videos simulate a trip to the dealer by providing consumers a “walk around” experience while a voice-over describes the car features. View this video of a 2007 Hummer H2. According to comScore, in November 2008, 146 million Americans viewed 12.7 billion online videos.

“Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”

EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle information is posted to EveryCarListed.com.

Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.

“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.”

On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy and many additional preferences. Automobile dealer inventories are listed at a basic service level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge.

The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.

Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.

About Idearc Media,LLC

Idearc Media LLC, a subsidiary of Idearc Inc. (IDARQ.PK), delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirectTM direct mail products. For more information, visit www.idearc.com.

About EveryCarListed.com

EveryCarListed.com the nation’s largest all video free-listings Web site for automobiles, designed to contain all new and used vehicles for sale in the U.S. Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings. Including all dealer inventories at a basic service level free of charge and allowing all “For Sale by Owner” listings to be placed for free, EveryCarListed.com creates a powerful automobile marketplace. Millions of current vehicle listings, updated daily, and agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site.

For more information visit www.EveryCarListed.com/corp.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., EveryCarListed.Com, AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Automotive advertising agencies have learned to leverage their resources through auto industry social networking sites like http://adagencyonline.net . The online resource portal reviews cutting edge automotive advertising applications and shares best practices with site visitors through links to “preferred automotive advertising vendors” posted on the site as well as through blog talk radio shows featured on the site’s online station – WAAOL, All Automotive Advertising News All The Time.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on AdAgencyOnline.Net, has interviewed a number of decision makers for a variety of preferred automotive advertising vendors. Many of the vendors that were reviewed and then featured on AdAgencyOnline.Net have also engaged AAOL to represent them, including Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, Bulldog Marketing Technologies, CityTwist.Com, DealMaker.Com and EveryCarListed.Com. These applications represent online selling processes that replicate those in the real world showrooms. They cover everything from the “meeting and greeting” introduced online by the customer interaction platform – AutoTransaXion – presented by Argistics, to conversion and product presentation tools such as Video CarLot, to direct market selling and follow up processes like Bulldog Marketing Technologies and CityTwist and leveraged 3rd party inventory marketing sites to find new customers such as EveryCarListed.Com.

Philip recently posted an article on the importance of technology and the Internet in today’s automotive advertising industry on the blog site hosted by EveryCarListed.Com, http://blog.everycarlisted.com/2009/03/26/technology-links-online-selling-processes-to-real-world-auto-dealerships/ . “I invested 25 plus years as a General Manager and Dealer Principal in the retail auto industry. My “generation” placed our priority in people and product over technology driven selling processes. The Internet was at “dial up” speed and our DMS was limited to an in-house server with basic applications focused on producing a P&L that linked sales, service and parts for a monthly recap to see what happened, not to determine what should be happening in our day to day operations let alone as a platform to help us sell or service more vehicles and improve our profits.”

“We recognized that people like to do business with people that they like so we built our business and relationships from within by maturing, training and most importantly retaining our key staff and customers. The Internet, coupled with a change – real or imagined, in the work ethic of our staff has changed the way that today’s auto dealerships do business. More accurately, it has changed the way that our customers do business so auto dealerships and their automotive advertising agencies are being forced to lead, follow or get out of their way if they want to survive in today’s Internet and technology driven auto industry!”

“The good news is that the phrase that “you can’t teach and old dog new tricks” did not apply to me and mine and we found our way onto the World Wide Web. If anything, the philosophy that you shouldn’t “throw the baby out with the bath water” gave us old school car guys/gals an advantage over this generation’s technology focused auto dealers since we kept the relationship part of our selling processes but we enhanced them with today’s more efficient applications and technologies developed to travel on the Internet Super Highway!”

“In today’s auto industry shared Internet based inventory marketing platforms like EveryCarListed.Com, (ECL), provide a leveraged automotive advertising tool that we could only dream about when I first got into the automobile business. If an auto dealer wanted to sell a new car, a used car or even to attract someone into our parts or service department we had to write a check to a radio or T.V. station or “bend over” for an annual contract with the local newspaper to get a competitive rate to place an ad. Tent sales were one way to provide customers with a “one stop shopping experience” but that solution was temporary at best and it cut us off from our future service business. Auto malls were developed to share expenses and allow customers to compare different makes and models in one trip but the rising costs of real estate and shrinking profit margins have turned many of those operations into malls or high rise condominiums.”

“The solutions provided by sites like www.everycarlisted.com are both cost effective and relevant to today’s car shoppers and auto dealers on many levels. The free listings of new cars, used cars and C.P.O.V. vehicles for auto dealers are their core product/service but frankly their true differentiator is in their support of services like this blog forum and the ability for individuals to list their car for sale for free along with the auto dealerships.”

“Additional information on ECL through upgraded packages offered to auto dealers in both the virtual and the real world coupled with integrated conversion tools and pending video applications are just the tip of the iceberg and I am anxious to represent them and theirs to me and mine through my advertising agency, Ad Agency Online, L.L.C., on our free automotive advertising networking portal – http://adagencyonline.net and on my blog talk radio station – WAAOL, All Automotive Advertising News All The Time , http://www.blogtalkradio.com/adagencyonline – as their business model matures. Information is the most valued asset on the Internet and ECL provides a lot of it!”

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies headed by Philip Zelinger that supports AdAgencyOnline.Net. Automotive advertising agencies and auto industry focused vendors are invited to join the online networking community by contacting Philip Zelinger directly at 1-888-796-228 or via email at pzads@bellsouth.net . Auto dealers that would like to listen and learn from the automotive advertising experts interviewed on the portal’s blog talk radio shows can visit http://adagencyonline.net or http://www.blogtalkradio.com/adagencyonline . To quote Philip Zelinger, “Help is only a click away!” ###

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Ad Agency Online, L.L.C., (AAOL), is a network of independent affiliated automotive advertising agencies that are joined together through their online communication / distribution system to leverage their resources in both the real and the virtual world. EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C., as well as a preferred automotive advertising vendor on the free auto industry social networking portal – http://adagencyonline.net – hosted by AAOL.

The auto industry has turned to the Internet for more cost effective ways to market to consumers. Auto dealers are also using the World Wide Web to select automotive advertising agencies and auto industry vendors that can provide cutting edge automotive advertising applications to help them sell vehicles and service. Social networking sites are being developed as an open forum to allow site visitors to share experiences as well as ideas when deciding who to do business with. AAOL’s use of AdAgencyOnline.Net has proven that these open forums can benefit agencies, dealers, vendors and consumers alike. They have matured their use of social networking sites to new levels by integrating them into their client’s websites as added value to site visitors and to increase the search engine optimization, SEO, of the parent site.

One planned example of this enhanced use and integration of social networking in the automotive advertising industry is a blog based site – “Auto Industry Insights” – that AAOL will be linking to EveryCarListed.Com, (ECL). ECL is an inventory based automotive advertising website that is using their projected one million plus per month unique site visitors by the end of the 1st quarter of 2009 to support reciprocal links to established auto industry blogging sites and auto industry experts with a loyal following of consumers and/or auto dealers. Based on existing and pending online strategic partnerships, conventional and Internet advertising investments and projected search engine marketing, (SEM), investments the site traffic to ECL is conservatively expected to exceed two million visitors by the 4th quarter of 2009. By leveraging the site traffic of ECL with that of the selected auto industry social networking sites the combined audience and SEO will exceed anything that the individual sites could produce. More importantly, the combined platform of all of the contributors will develop a “one stop site” opportunity for consumers, automotive advertising agencies, auto industry vendors and OEM representatives to share best practices and to listen, learn or teach about all aspects of the auto industry across all channels.

Additional content and enhanced SEO for the new social networking portal hosted by ECL – Auto Industry Insights – will be provided by contributing auto dealers that post their inventory on ECL as well as consumers that open an online account with ECL. The “cross channel” communications between consultants, auto dealers and customers will provide dialogue and insights not available through separate lines of communication now established in either the real of the virtual world and it will serve as a key differentiator for his forum as well as ECL.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of his own automotive advertising portal – AdAgencyOnline.Net, features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger used his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” to invite auto industry insiders with an established online audience to join him on the new auto industry social networking site he is developing for his vendor/client EveryCarListed.Com. According to Mr. Zelinger, “The response from my online friends and fellow auto industry consultants has been fantastic. We are planning our first meeting of the “Advisory Counsel” for our shared portal – “Auto Industry Insights” – at the NADA Convention in New Orleans between January 24th and January 27th 2009. I am honored by the support of the qualified and experienced auto industry insiders and automotive advertising experts that have committed their time, wisdom and existing auto industry social networking sites to this shared opportunity. I will be meeting with Dale Boone and Darrell Campbell from EveryCarListed.Com to narrow down the applicants to select the six “best of the best” to serve on the senior advisory panel and to contribute articles and reciprocal links to the portal. At this time we have commitments from more qualified candidates than we can invite, however, our first confirmed member is Ralph Paglia, the host of an auto industry networking site that I personally support, www.automotivedigitalmarketing.com ,(ADM). Ralph is the National Director of Digital Marketing for ADP and he also hosts a blog talk radio show on AdAgencyOnline.Net called, “Lunch With Ralph Discussing Automotive Advertising.” I anticipate that some of the other panel members will be selected from guests that I have interviewed on another of our blog talk radio shows, “Automotive Advertising Experts.”

The auto industry is demanding reductions in automotive advertising budgets and social networking sites have attracted a growing audience of consumers as well as auto dealers. Ad Agency Online, L.L.C. and AdAgencyOnline.Net feature technology and internet resources to monitor and manage automotive advertising to maximize the R.O.I. for their auto dealer clients. Blog talk radio, online social networking sites and blogging has become an integral part of their online marketing plans and the new site to be hosted by ECL promises to be the best example of leveraged online resources to date.

AdAgencyOnline.Net has an earned audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives. The site features applications ranging from DMS and CRM providers, such as ADP and BZ Results, to conversion tools such as those offered by LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics with their 2 way video platform –AutoTransaXion – which integrates direct links to an auto dealer’s DMS and CRM allowing for real time online negotiations leading to an appointment or an actual sale.

Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. that are being considered to participate with the ECL online blogging site include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net has also conducted interviews with respected automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.

Automotive advertising vendors, automotive advertising agencies and auto dealers who have an online audience through their own networks or blogging sites are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Counsel” and/or to contribute articles to the consumer facing social networking platform being developed for EveryCarListed.Com. To quote Philip Zelinger, “Help is only a click away!” ###

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