The Phone Call—the Number One Lead Opportunity
Phone calls are your dealership’s “sweet spot” for acquiring and retaining customers earned through social marketing campaigns. How much more profit could be earned by handing every phone call perfectly at your dealership? Studies show that out of the three types of lead opportunities—the click, the call, and the visit—the phone is the “blind spot.” While the internet opportunities are declining, the phone opportunities are on the upswing. The call to internet lead ratio hovers at 6:1.
Dealerships who strive for market retention, customer retention and profitability need to focus on each phone call as an opportunity that cannot be lost. The phone call is a direct link to the bottom line. Key managers need actionable business intelligence to correct the “blind spot.” The correct remedy to the phone profit leak is a solid phone strategy.