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    Welcome to AdAgencyOnline.Net – a FREE automotive advertising resource portal for automotive advertising agencies and auto dealers! Listen to our blog talk radio station, WAAOL – All Automotive Advertising News All The Time, to stay on top of auto industry issues or join one of our online “Dealer 20+ Groups” hosted by automotive advertising agencies and auto industry experts. If you have any questions, select our Free Automotive Advertising Consultation and one of our account executives will be glad to assist you.

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    This Week On WAAOL Blog Talk Radio !

    Mr. Philip  Zelinger
    View Philip Zelinger's profile on LinkedIn
    Lunch With Phil Discussing Automotive Advertising” M-W 12N-12:30 PM EST – An open business meeting discussing best practices for automotive advertising agencies.  

    Listen and learn how to maximize your R.O.I. in  automotive advertising uisng bleeding edge technologies being applied by automotive advertising agencies focused on blurring the line between the real and the virtual world.  Hosted by Philip Zelinger, a former auto dealer and the President of Ad Agency Online, L.L.C. – a national network of affiliated independent automotive advertising agencies.   

    MONDAY; Philip Zelinger will share best practices in automotive advertising with the affiliated automotive advertising agencies of Ad Agency Online, L.L.C..  The show will include reviews of new automotive advertising technologies and vendor solutions with updates on some of the vendors that are listed as preferred automotive advertising vendors on AdAgencyOnline.Net.  

    Philip will also share his plans for The 9th Digital Dealer Conference & Exposition scheduled at The Mirage Hotel in Las Vegas from October 12th through October 14th, 2010.  Several vendor clients of Ad Agency Online will be joining Philip at the conference who will also be discussed during the show including ronsmap - SiSTer TechnologiesTeleTextSolutions - DealerMouthGetAutoAppraise and Argistics.  

    The affiliated automotive advertising agencies of Ad Agency Online have redefined the role of full service automotive advertising agencies to include key vendor selection and analysis of selling systems and processes which includes their review of new automotive advertising technologies — such as those focused on social media — and new automotive advertising platforms that are able to provide more for less given the reduced staff and budgets reflective of the recent downsizing of the retail auto industry.

    Philip Zelinger relies on his 25 plus years of experience as a General Manager, Executive Dealer and Auto Dealer Principal followed by his 10 plus years as the President of a national network of independent affiliated automotive advertising agencies, automotive advertising production partners and selected automotive advertising vendors to pass on best practices to his online audience of automotive advertising agencies, auto dealer/vendor clients and site visitors that share his vision of the future of the auto industry.  The automotive advertising agencies that support AdAgencyOnline.Net have a common philosophy that a rising tide floats all boats which is reflected in their contributions to the discussions on The Lunch With Phil Discussing Automotive Advertising blog talk radio shows.

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    TUESDAY: Encore; Philip Zelinger will discuss new applications and technologies that allow automotive advertising agencies to monetize social media.  Philip will also share his thoughts on the changing landscape of the auto industry in today’s challenging economy and  ways that automotive advertising agencies can maximize the R.O.I. for their auto dealer clients automotive advertising budgets.

    Philip Zelinger draws on 25 plus years of experience as an auto dealer followed by his present role as the President of Ad Agency Online, L.L.C., a national network of affiliated independent automotive advertising agencies, production partners and select automotive advertising vendors that share his vision to blur the line between the real and the virtual world of online automotive advertising and social media.

    Philip will also share best practices for automotive advertising agencies in the use and application of several of the preferred automotive advertising vendors featured on AdAgencyOnline.Net including http://ronsmap -  http://argistics.com - http://DealerMouth.Comhttp://videocarlot.tvhttp://GetAutoAppraise and http://TeleTextSolutions.Com .

    Hosted by Philip Zelinger

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    WEDNESDAY:  Encore;  Today’s show will feature a conversation with the founder of one of the approved automotive advertising vendors of Ad Agency Online, L.L.C. that is also a preferred automotive advertising vendor on AdAgencyOnline.Net.  Philip and his guest will share best practices for automotive advertising agencies anxious to take advantage of the new online marketing solutions offered by social media that have replaced conventional media like radio, T.V. and print for automotive advertising agencies.

    Automotive advertising agencies are focusing on new technologies to improve their R.O.I. on every automotive advertising dollar and today’s show will provide some real world solutions.  Philip will also discuss his planned session at The 9th Digital Dealer Conference subject to approval by the conference organizers.   The 9th Digital Dealer Conference is scheduled October 12-14, 2010 at the Mirage Hotel in Las Vegas.  The hundreds of auto dealers, automotive advertising vendors and automotive advertising agencies that attend the conference will be treated to a variety of sessions and exhibits by vendors focused on providing automotive advertising agencies with the tools that they need to survive in today’s challenging auto industry. Philip has been invited to speak at the last eight consecutive conferences and he has already begun promoting the conference to his affiliated automotive advertising agencies and site visitors . 

    Several of the automotive advertising vendor clients of Ad Agency Online, L.L.C. have confirmed that they will be attending the 9th Digital Dealer Conference as exhibitors or to listen and learn from the automotive advertising experts that will be speaking there  including ronsmap,  citytwist, SiSTeR Technologies Video CarLot, Argistics, GetAutoAppraise, TeleTextSolutions and DealerMouth.

    Hosted by Philip Zelinger  

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    THURSDAY - Auto Industry Insiders; This show features invited guest speakers from the automotive advertising “network of networkers” featured on AdAgencyOnline.Net in a speacial section named Auto Industry Insiders.

    Invited guests on this show include Ralph Paglia, the National Director of Digital Marketing for ADP and the host of the automotive advertising resource / networking portal Automotive Digital Marketing - Brian Pasch, the President of PCG Digital Marketing and the host of InterNetSalesManager – Jared Hamilton, the host of DrivingSales- Chris Saraceno, partner in The Kelly Automotive Group and host of DealerElite - Keith Whann, General Counsel for The NIADA and host of Auttr – Jody Devere, the host of AskPatty and Scott Monty, the social media directorfor Ford Motors and host of ScottMonty.Com .

    Philip and his guests all agree that automotive advertising agencies should help their auto dealer clients develop their online reputations through the use of social media and they practice what they preach.  Their individual networking communities all share the philosophy that a rising tide floats all boats.  The leveraged resources provided by these auto industry insiders is a valued link for automotive advertising agencies who can now access these automotive advertising experts in one convenient location.

    Hosted by Philip Zelinger

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    FRIDAY - Automotive Advertising Experts; Special Guest – Ron Morrison, the President of ronsmap.  Today’s show will update listeners on some of the new products and services being offered to automotive advertising agencies on ronsmap.   Their new lead enhancement application — HyperLeads — takes Internet leads to the next level by providing enhanced market intelligence and consumer social media profiles that are not available from other sources.

    ronsmap is a game changing car selling / buying experience for both consumers and auto dealers that offers automotive advertising agencies unprecedented levels of market intelligence.  Automotive advertising agencies are anxious to learn how they can monetize social media and ronsmap’s unique customer to customer marketing tool — vBack — as well as their onsite Ask-A-Friend /Tell-A-Friend feature will show them how to do it in a cost effective manner.

    Your Host — Philip Zelinger — was a General Manager and Auto Dealer Principal for 25 plus years before founding Ad Agency Online, L.L.C. and hosting their automotive advertising resource / networking portal AdAgencyOnline.Net.  His network of affiliated independent automotive advertising agencies and automotive advertising vendor clients represent cutting edge automotive advertising technologies that utilize social media to integrate established real world selling processes with new online selling systems designed to blur the line between the real and the virtual world for automotive advertising agencies.

    Download previous shows to stay on top of shared opportunities for automotive advertising agencies!

    Post your show on your own website!
  • Auto Industry Insiders

    AdAgencyOnline.Net is a network of networkers who agree that a
    rising tide floats all boats … and these auto industry insiders are all aboard.
    After all, what are friends for!

    Phil Zelinger

    adagencyonline.net

    Brian Pasch

    internetsalesmanager.org

    Chris Saraceno

    dealerelite.net

    Keith Whann

    auttr.com

    Jody Devere

    askpatty.com

    Jared Hamilton

    drivingsales.com

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    Ralph Paglia

    automotivedigitalmarketing.com

    Scott Monty

    scottmonty.com

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

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AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies.  The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising –  that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.”  Philip was quick to explain that Ralph Paglia is an established  member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net.  According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.

Philip explained the change in the popular Thursday blog talk radio show.  “The Lunch With Ralph Show has relied on a number of encore presentations recently to accommodate Ralph Paglia’s  hectic schedule.  To keep the shows current and relevant I decided to invite some other professional automotive advertising insiders to fill in when Ralph isn’t available.   The resources linked by the members of Auto Industry Insiders provide a wealth of knowledge that will include the wisdoms of Ralph Paglia and his automotive advertising resource / networking portal http://automotivedigitalmarketing.com  The only change will be that Ralph’s contributions will be  complimented by the other members of the group.  After all, what are friends — and Auto Industry Insiders — for!

Philip recently added the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to other automotive advertising resource / networking sites.  The group of automotive advertising experts share their best practices with automotive advertising agencies and automotive advertising vendors that support AdAgencyOnline.Net to leverage their individual resources and relationships.  Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition.  Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition.  Their theme is — New Ideas, New Revenues, New Efficiencies, Greater Profits — and it couldn’t be a better fit for today’s struggling auto industry.  I have submitted my proposed session for approval — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits — and I have already started preparing the material to support my formula on monetizing social media for automotive advertising agencies.”

The Digital Dealer Conferences represent an opportunity for auto dealers to listen and learn from automotive advertising experts like Philip Zelinger and dozens more like him that share a philosophy that a rising tide floats all boats.  The sessions conducted by these auto industry professionals sharing best practices in online automotive advertising are complimented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference.  In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip discussed his planned meetings at The 9th Digital Dealer Conference & Exposition with the confidence that they represent a key reason for his participation in the conferences, “I have a personal branding line that represents my philosophy in both my personal and business life — What are friends for!  I have found that relationship based selling is the key to success in the retail auto industry.  My previous experience as an Auto Dealer and my present role as the President of a national network of independent affiliated automotive advertising agencies has taught me that people like to do business with people that they like.  My formula for monetizing social media for automotive advertising agencies relies on the fact the market is a conversation amongst friends.  I see the Digital Dealer Conference as a real world version of the virtual world network that I have formed for myself as well as my auto dealer and vendor clients to extend our spheres of influence and expand our top of the mind awareness to potential customers.” Read the rest of this entry »

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AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL).  Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED.  The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

Philip introduced his solution to use social media to sell vehicles and service during his blog talk radio show — Lunch With Phil Discussing Automotive Advertising.  This open business meeting shares best practices with the affiliated automotive advertising agencies, production partners and select automotive advertising vendors of AAOL.  The agencies are linked by a proprietary online communication / distribution system that allows them to leverage their resources in conventional and digital online advertising; now to include social media.

Social media is a growing phenomenon that has automotive advertising agencies scrambling for a way to use it to sell vehicles and service for their auto dealer clients.  AAOL represents a number of automotive advertising vendors who have developed applications that integrate social media with conventional and digital media by applying proven old world wisdom to new world technology.    Automotive advertising agencies are anxious to use social media without offending the social networking communities who consider direct solicitations an intrusion into their ongoing conversations that power the marketplace. Read the rest of this entry »

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Automotive advertising agencies don’t know what they don’t know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising.  Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent automotive advertising agencies — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — where he shares best practices with his affiliated automotive advertising agencies and automotive advertising decision makers that regularly follow his shows and contribute to their shared portal.

Social media is a new phenomenon that allows auto dealers to broadcast their own marketing messages to a targeted audience using established automotive advertising wisdoms, but in a more consumer centric manner and for a fraction of the cost of conventional media.  Technology has always dictated the most efficient means to advertise a product or service and the Internet has opened a new channel with unlimited potential for reach and frequency of message.  Previously, conventional media — such as newspaper, radio and T.V. — was controlled by big business primarily because of the amount of capital that was required to distribute their content.  Philip Zelinger explained his support of social media in a comment on his recent blog talk radio show; “The Internet Super Highway has been built with no tolls — for now at least — and automotive advertising agencies only need to learn the rules of the road in order to travel on it.”

Some of the blog talk radio shows hosted by Philip on WAAOL include Lunch With Phil Discussing Automotive Advertising - an open business forum with live call in questions from listeners, Lunch With Ralph Paglia Discussing Automotive Advertising - a special platform for Ralph Paglia, the National Director Of Digital marketing for ADP and the host of his own auto industry social networking community http://AutomotiveDigitalMarketing.Com (ADM), and Automotive Advertising Experts where Philip invites automotive advertising insiders to discuss their products, services or unique insights into the future of the automotive advertising industry.  Most recently, the guest on the Automotive Advertising Experts show was L.J. Marhefka, the Program Coordinator for the TARP Lending Program, (Together Automotive Retailing Prospers).  Philip and L.J discussed TARP and their participation in the 2010 NIADA Convention scheduled at Caesar’s Hotel and Casino in Las Vegas June 14th., 2010 through June 17th., 2010. Philip will join the originator of the TARP program, Keith Whann, in a panel on social media to be held on Wednesday morning for the general session at the convention. 

In the week prior to his interview with L.J., Philip interviewed Brian Pasch, the President of PCG Digital Marketing and the host of http://InternetSalesManager.Org.  The pair of automotive advertising experts discussed a new automotive advertising platform introduced by Brian and Sean Wolfington — http://AutomotiveAdvertisingNetwork.Com ,(AAN), that provides leveraged online exposure and resources to develop leads for auto dealers that pay a flat monthly fee to list their inventory. The subjects discussed and the guests that appear on WAAOL are chosen from a diverse group of friends and professional associates of Philip Zelinger who share his philosophy that a rising tide floats all boats. Read the rest of this entry »

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