Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies.  The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising –  that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.”  Philip was quick to explain that Ralph Paglia is an established  member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net.  According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.

Philip explained the change in the popular Thursday blog talk radio show.  “The Lunch With Ralph Show has relied on a number of encore presentations recently to accommodate Ralph Paglia’s  hectic schedule.  To keep the shows current and relevant I decided to invite some other professional automotive advertising insiders to fill in when Ralph isn’t available.   The resources linked by the members of Auto Industry Insiders provide a wealth of knowledge that will include the wisdoms of Ralph Paglia and his automotive advertising resource / networking portal http://automotivedigitalmarketing.com  The only change will be that Ralph’s contributions will be  complimented by the other members of the group.  After all, what are friends — and Auto Industry Insiders — for!

Philip recently added the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to other automotive advertising resource / networking sites.  The group of automotive advertising experts share their best practices with automotive advertising agencies and automotive advertising vendors that support AdAgencyOnline.Net to leverage their individual resources and relationships.  Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition.  Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition.  Their theme is — New Ideas, New Revenues, New Efficiencies, Greater Profits — and it couldn’t be a better fit for today’s struggling auto industry.  I have submitted my proposed session for approval — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits — and I have already started preparing the material to support my formula on monetizing social media for automotive advertising agencies.”

The Digital Dealer Conferences represent an opportunity for auto dealers to listen and learn from automotive advertising experts like Philip Zelinger and dozens more like him that share a philosophy that a rising tide floats all boats.  The sessions conducted by these auto industry professionals sharing best practices in online automotive advertising are complimented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference.  In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip discussed his planned meetings at The 9th Digital Dealer Conference & Exposition with the confidence that they represent a key reason for his participation in the conferences, “I have a personal branding line that represents my philosophy in both my personal and business life — What are friends for!  I have found that relationship based selling is the key to success in the retail auto industry.  My previous experience as an Auto Dealer and my present role as the President of a national network of independent affiliated automotive advertising agencies has taught me that people like to do business with people that they like.  My formula for monetizing social media for automotive advertising agencies relies on the fact the market is a conversation amongst friends.  I see the Digital Dealer Conference as a real world version of the virtual world network that I have formed for myself as well as my auto dealer and vendor clients to extend our spheres of influence and expand our top of the mind awareness to potential customers.” Read the rest of this entry »

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL).  Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED.  The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

Philip introduced his solution to use social media to sell vehicles and service during his blog talk radio show — Lunch With Phil Discussing Automotive Advertising.  This open business meeting shares best practices with the affiliated automotive advertising agencies, production partners and select automotive advertising vendors of AAOL.  The agencies are linked by a proprietary online communication / distribution system that allows them to leverage their resources in conventional and digital online advertising; now to include social media.

Social media is a growing phenomenon that has automotive advertising agencies scrambling for a way to use it to sell vehicles and service for their auto dealer clients.  AAOL represents a number of automotive advertising vendors who have developed applications that integrate social media with conventional and digital media by applying proven old world wisdom to new world technology.    Automotive advertising agencies are anxious to use social media without offending the social networking communities who consider direct solicitations an intrusion into their ongoing conversations that power the marketplace. Read the rest of this entry »

Automotive advertising agencies don’t know what they don’t know and they are turning to social networking communities like http://AdAgencyOnline.Net to listen and learn about the increasing role of social media in automotive advertising.  Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent automotive advertising agencies — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — where he shares best practices with his affiliated automotive advertising agencies and automotive advertising decision makers that regularly follow his shows and contribute to their shared portal.

Social media is a new phenomenon that allows auto dealers to broadcast their own marketing messages to a targeted audience using established automotive advertising wisdoms, but in a more consumer centric manner and for a fraction of the cost of conventional media.  Technology has always dictated the most efficient means to advertise a product or service and the Internet has opened a new channel with unlimited potential for reach and frequency of message.  Previously, conventional media — such as newspaper, radio and T.V. — was controlled by big business primarily because of the amount of capital that was required to distribute their content.  Philip Zelinger explained his support of social media in a comment on his recent blog talk radio show; “The Internet Super Highway has been built with no tolls — for now at least — and automotive advertising agencies only need to learn the rules of the road in order to travel on it.”

Some of the blog talk radio shows hosted by Philip on WAAOL include Lunch With Phil Discussing Automotive Advertising - an open business forum with live call in questions from listeners, Lunch With Ralph Paglia Discussing Automotive Advertising - a special platform for Ralph Paglia, the National Director Of Digital marketing for ADP and the host of his own auto industry social networking community http://AutomotiveDigitalMarketing.Com (ADM), and Automotive Advertising Experts where Philip invites automotive advertising insiders to discuss their products, services or unique insights into the future of the automotive advertising industry.  Most recently, the guest on the Automotive Advertising Experts show was L.J. Marhefka, the Program Coordinator for the TARP Lending Program, (Together Automotive Retailing Prospers).  Philip and L.J discussed TARP and their participation in the 2010 NIADA Convention scheduled at Caesar’s Hotel and Casino in Las Vegas June 14th., 2010 through June 17th., 2010. Philip will join the originator of the TARP program, Keith Whann, in a panel on social media to be held on Wednesday morning for the general session at the convention. 

In the week prior to his interview with L.J., Philip interviewed Brian Pasch, the President of PCG Digital Marketing and the host of http://InternetSalesManager.Org.  The pair of automotive advertising experts discussed a new automotive advertising platform introduced by Brian and Sean Wolfington — http://AutomotiveAdvertisingNetwork.Com ,(AAN), that provides leveraged online exposure and resources to develop leads for auto dealers that pay a flat monthly fee to list their inventory. The subjects discussed and the guests that appear on WAAOL are chosen from a diverse group of friends and professional associates of Philip Zelinger who share his philosophy that a rising tide floats all boats. Read the rest of this entry »