AdAgencyOnline.Net

Ad Agency Online, L.L.C. is a national network of affiliated automotive advertising agencies linked by the online communication/distribution system developed by Philip Zelinger, the President of Ad Agency Online L.L.C. and host of their free automotive advertising resource site, AdAgencyOnline.Net. A shrinking auto industry has forced automotive advertising agencies to cut costs. To accommodate dictates from their auto dealer clients to deliver more for less automotive advertising agencies have turned to the online resources provided by Ad Agency Online, L.L.C. The best practices shared by the automotive advertising experts featured on the site’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time, allow automotive advertising agencies to enhance their value to their clients by supporting them on many levels not previously considered to be within their areas of responsibility.

The auto industry has reacted to a struggling economy by reducing production and marketing costs on the manufacturer’s level and auto dealers have responded in kind by reducing their own staff and automotive advertising budgets. Bailout plans dominating the news have paid little attention to auto dealers and the automotive advertising industry who have suffered along with the OEM’s. Auto dealers have no choice but to trickle down the cuts to their automotive advertising agencies who been shifting their focus to Internet based automotive advertising channels to maximize the R.O.I. for their dealers.

Mr. Zelinger explained the unique advantages realized by his online networking community of independent affiliated automotive advertising agencies that leverage their resources in both the brick and mortar auto dealerships and the new virtual world showrooms being developed on the World Wide Web. “Unlike auto dealers, automotive advertising agencies deal with files and intellectual properties that can be stored on a computer and distributed via the Internet. Our proprietary online operating system allows our agency partners to outsource the majority of their production requirements to our linked vendor partners. In addition, our leveraged negotiations with automotive advertising vendors that have developed cutting edge applications to improve selling processes using new digital technology have allowed us to reduce staff for our automotive advertising partners as well as their auto dealer clients. The resulting efficiencies on all levels provide a competitive product and price for our clients allowing them to survive in our troubled economy.”

It is difficult to see past the concerns of the auto industry on many levels however, automotive advertising professionals like Philip Zelinger have taken the “glass is half full” philosophy to turn lemons into lemonade. A growing number of solutions have surfaced to reduce costs and improve selling processes that would never have existed if not for the challenges presented by our troubled economy.

WAAOL hosts several blog talk radio shows that review automotive advertising vendors that integrate proven real world selling process with new online platforms that “blur the line between the real and the virtual showroom.” The “Lunch With Phil Discussing Automotive Advertising” is an open online business meeting that shares best practices among the affiliated offices of Ad Agency Online, L.L.C. The show is scheduled every Monday through Wednesday, 12:00 noon EST to 12:30 PM EST. It can be heard live on AdAgencyOnline.Net or downloaded directly from http://blogtalkradio.com/adagencyonline . The “Lunch With Ralph Discussing Automotive Advertising” is hosted by Ralph Paglia, the National Director of Digital Marketing for ADP and host of another well respected auto industry social networking site www.automotivedigitalmarketing.com (ADM). Ralph discusses developing trends in digital marketing in an open discussion with Philip Zelinger and site visitors including automotive advertising agencies, auto dealers and O.E.M. representatives. The site’s most listened to program is “Automotive Advertising Experts” that runs every Friday in the same 12:00 noon EST to 12:30 PM EST time slot.

The most valued resource of AdAgencyOnline.Net is said to be the “preferred automotive advertising vendors” that are featured on the portal. All of these selected vendors have been interviewed on WAAOL and many have engaged Ad Agency Online, L.L.C. to help them market their products and services to site visitors and their affiliated automotive advertising agencies. The vendors provide services ranging from DMS and CRM tools, such as those provided by ADP and BZ Results, to chat programs like LeadConverter and fully functional customer interaction applications like Argistics with their new two way video platform –AutoTransaXion – that links from a website back to an auto dealers DMS and CRM as a real time online transaction tool.

Other preferred automotive advertising vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who have already purchased a vehicle to save on marketing cost, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.

All of these resources provide solutions to reduce costs and improve the efficiency of staff for both the automotive advertising agency and their auto dealer clients. The online automotive advertising community that supports AdAgencyOnline.Net have adopted the philosophy that a rising tide floats all boats and they are actively seeking new applications to share with their site visitors.

Automotive advertising agencies that wish to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors that would like to apply as a preferred vendor and auto dealers that would like to listen and learn from the auto industry experts featured on WAAOL or who need a little professional help to navigate in today’s troubled economic waters are invited to contact Philip Zelinger directly at pzads@bellsouth.net, to call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

This entry was posted on Thursday, December 11th, 2008 at 6:50 pm and is filed under ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealMaker.Com, Gumiyo, Kihon Media, laser stream video, leadconverter, NeoSynergy, philip zelinger, Ralph Paglia, SiSTer Technologies, Uncategorized, Video CarLot.You can follow any responses to this entry through the RSS 2.0 feed.You can leave a response, or trackback from your own site.