AdAgencyOnline.Net

Listen and learn how to maximize your R.O.I. in  automotive advertising using bleeding edge technologies being applied by automotive advertising agencies focused on blurring the line between the real and the virtual world.  Hosted by Philip Zelinger, a former auto dealer and the President of Ad Agency Online, L.L.C. – a national network of affiliated independent automotive advertising agencies.   

MONDAY; Philip Zelinger shares best practices in automotive advertising with the affiliated automotive advertising agencies of Ad Agency Online, L.L.C..  AdAgencyOnline.Net has expanded their focus on new ways for auto dealers to maximize their R.O.I. from various technology based automotive advertising platforms by integrating viral social media messages into their websites and/or other recommended consumer centric solutions.  

In today’s show Philip Zelinger will focus on the opportunities being developed for automotive advertising vendors as a result of the recent consolidation in the auto industry. Leveraged resources and integrated vendor solutions provide efficiencies and economies of scale not offered by any single vendor.  Automotive advertising agencies and automotive advertising decision makers have recognized that game changing automotive advertising solutions are accelerating their time to market and building barriers to entry as a direct result of strategically engineered partner relationships with complimentary technology based vendor solutions.

Philip will also focus on real world applications and processes that integrate online best practices for vehicle sales and fixed operations.  Updates on several automotive advertising vendor clients of Ad Agency Online will be discussed during the show including http://IntellaCar.Com - a mobile sales presentation / training platform,  SiSTer Technologies an automated video production/marketing platform, http://DrivingLoyalty.Com - a platform of proprietary consumer centric data base driven solutions, AIS Rebates -  a unique resource delivering up to date rebate and incentives to automotive advertising agencies, vendors and dealers and Advanta-STAR with their robust competitive comparisions sourced from multiple third poarty resources; to name a few.

The affiliated automotive advertising agencies of Ad Agency Online have redefined the role of full service automotive advertising agencies to include key vendor selection and analysis of selling systems and processes which includes their review of new automotive advertising technologies and automotive advertising platforms that are able to provide more for less given the reduced staff and budgets reflective of the recent downsizing of the retail auto industry.

Philip Zelinger relies on his 25 plus years of experience as a General Manager, Executive Dealer and Auto Dealer Principal followed by his 15 plus years as the President of a national network of independent affiliated automotive advertising agencies, automotive advertising production partners and selected automotive advertising vendors to pass on best practices to his online audience of automotive advertising agencies, auto dealer/vendor clients and site visitors that share his vision of the future of the auto industry.  The automotive advertising agencies that support AdAgencyOnline.Net have a common philosophy that a rising tide floats all boats which is reflected in their contributions to the discussions on The Lunch With Phil Discussing Automotive Advertising blog talk radio shows.

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TUESDAY: Philip Zelinger discusses new applications and technologies that allow automotive advertising agencies to monetize social media. 

In today’s ENCORE show Philip interviewed Jim Hughes, the co-founder of IntellaCar, a preferred automotive advertising vendor on AdAgencyOnlie.Net.  Philip and Jim reviewed Intellacar with some shared insights in their mobile sales presentation platform that should not be missed by any automotive advertising agency that has taken on the responsibility to help their auto dealer clients improve their sales process.

IntellaCar FAQ’s:

What is IntellaCar?

• IntellaCar is a sales presentation platform that resides on an iPad, iPhone or iTouch – providing the Sales Consultant with instant access to information, such as walk around. features/benefits, technology videos, competitive comparisons, inventory, and more.
• Due to the mobile device, the sales consultant can access this information wherever and whenever he/she needs it during the sale – even without a connection. It enables them to build value in a vehicle and simplify the complexities – all without leaving the customer.
•  Relevant information is organized and prioritized based on the customer’s individual stated needs; actually re-sorting the data to maximize relevancy.

When is IntellaCar used?

• It is used during the actual sale, to share unbiased facts with the customer, or the SC can just look up something.
• The flow is  based on best practices, but it is not structured scripts. It’s designed to synchronize with the sales process from the sales consultant’s perspective, yet is flexible as every situation is different.

Why is IntellaCar valuable to the sales consultant and the customer.

• It empowers the sales consultant to assist today’s educated consumer; enhancing credibility, building trust and engaging  the buyer. It enhances values, so there is less focus on price.
• The sales consultant has complete control and access to everything they need to earn the customer’s trust and business … in that order!
• In the end, INTELLACAR delivers a more efficient, effective and engaging sales experience, where the customer can make a confident purchasing decision

A special focus of today’s show will be the impact that the consolidation in the retail auto industry is having on the automotive advertising agencies that serve it.  A similar consolidation in the technology sector is being reflected in a movement by vendors to combine complimentary applications into more comprehensive platform solutions — a trend that promises to continue as auto dealers demand more efficiency in their sales processes.

Philip Zelinger draws on 25 plus years of experience as an auto dealer followed by his present role as the President of Ad Agency Online, L.L.C., a national network of affiliated independent automotive advertising agencies, production partners and select automotive advertising vendors that share his vision to blur the line between the real and the virtual world of online automotive advertising and social media.

Philip will also share best practices for automotive advertising agencies in the use and application of several of the preferred automotive advertising vendors featured on AdAgencyOnline.Net including http://videocarlot.tv – http://GetAutoAppraise -  http://TeleTextSolutions.Com - http://Intellacar.Com and http://DrivingLoyalty.com.

Hosted by Philip Zelinger

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WEDNESDAY:  Today’s show is an open business meeting sharing best practices for automotive advertising agencies to leverage their resources and vendor / dealer relationships.  The consolidation in the retail auto industry forced by a shrinking economy has resulted in a similar consolidation of the automotive advertising vendors and automotive advertising agencies that serve those auto dealers that have survivied the downturn. 

Philip Zelinger was asked how he has capitalized on the trend to partner automotive advertising vendors into more comprehensive platform solutions. ”That’s what friends are for! I have a self delegated role in my organization to review solutions that integrate sales and service processes in the real and virtual showrooms that we promote for our auto dealer clients. Today’s empowered internet customers demand transparency during their online shopping experience and that relationship must follow them onto the real world showroom to convert into a sales.”

“Online transactions are becoming a reality and applications that provide customers the information that they need to make a buying decision are critical to that process.  The efficiencies and increased profit margins offered to dealers able to consummate a sale online are obvious but there are still a few missing links which support the need for brick and mortar facilities in the foreseeable future.  Auto dealers are challenged to sell more with less.  Less staff, less budgets and less time to capture an online customer’s attention suggest that the more information that a customer can get online will demand less time from the dealer to earn their business.”    

The automotive advertising vendor clients of Ad Agency Online, L.L.C. and the preferred automotive advertising vendors on AdAgencyOnline.Net are designed to provide the maximum R.O.I. for every automotive advertising dollar in vehicle sales and fixed operations and today’s show will focus on the best practices that they apply to both in day to day operations at an auto dealership.

Several of the automotive advertising vendor clients of Ad Agency Online, L.L.C. have announced improvements to their platforms and automotive advertising agencies are advised to tune in to Lunch With Phil Discussing Automotive Advertising to keep up with updates to SiSTeR Technologies Video CarLot, GetAutoAppraise, IntellaCar , DrivingLoyalty, AIS Rebates and Advanta-STAR; to name a few.

Hosted by Philip Zelinger  

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THURSDAY - Auto Industry Insiders; This show features invited guest speakers from the automotive advertising “network of networkers” featured on AdAgencyOnline.Net in a special section named Auto Industry Insiders.

Professionals like Ralph Paglia and his Automotive Digital Marketing, Brian Pasch and his Internet Sales Manager , Jared Hamilton and his Driving Sales, Chris Saraceno and his DealerElite, Keith Whann and his Auttr, Scott Monty and his various sites for Ford Motors and Jody Devere with her Ask Patty site have already invested their time to develop and support their own online networking communities.  Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers.  After all, what are friends for!    

Previous shows included updates of recent activities by the contributing auto industry insiders.  Philip reviewed the preferred automotive advertising vendors on AdAgencyOnline.Net while sharing some breaking news on some of the cutting edge automotive advertising applications that he plans to review for future consideration as preferred automotive advertising vendors on AdAgencyOnline.Net.

Philip suggests that automotive advertising agencies need to bring their social networking efforts to a larger audience sourced from consumers vs. as a self serving message pushed through their own Facebook or Twitter accounts by integrating some of the new technologies that have been developed to provide efficiencies and enhanced social networking capabilities.  New applications that benefit consumers seeking information about auto dealers in their market will be on the short list for his consideration.

Auto Industry Insiders discuss a variety of common issues faced by automotive advertising agencies and automotive advertising focused vendors.  The problems and solutions surfaced are sourced from the diverse group of automotive advertising insiders and their best practices that are shared on their respective automotive advertising focused social networking communities.  

Philip and his guests all agree that automotive advertising agencies should help their auto dealer clients develop their online reputations through the use of social media and they practice what they preach.  Their individual networking communities all share the philosophy that a rising tide floats all boats.  The leveraged resources provided by these auto industry insiders is a valued link for automotive advertising agencies who can now access these automotive advertising experts in one convenient location.

Hosted by Philip Zelinger

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FRIDAY - Automotive Advertising Experts; This show highlights best in class automotive advertising applications being reviewed by AdAgencyOnline.Net as preferred automotive advertising vendors along with some of the more recognized game changing solutions represented by Ad Agency Online, L.L.C. for their independent affiliated automotive advertising agencies.

Automotive Advertising Experts invites automotive advertising agencies to share best practices for their auto dealer / vendor clients. Philip Zelinger, the President of Ad Agency Online, LLC and the host this automotive advertising resource portal — http://AdAgencyOnline.Net — moderates the show with invited guests to discuss cutting edge automotive advertising applications.

This week is an encore presentation of Philip’s review of a new vendor partner and a preferred automotive advertising vendor on AdAgencyOnline.Net – Driving Loyalty.  Philip was joined by Scott Davis, the founder of Bulldog, with his executive team consising of Sheila Mixdorf, Brad Nichols and Cutis Degroote standing by to answer  questions presented by the online audience of automotive advertising decision makers in an open live problem / solution forum.

Bulldog is a group of car people focused on developing specialized software solutions to accelerate the sales cycle and enhance the customer experience.  Their proprietary customer centric data base solutions build relationships vs. merely sales and today’s show promises to show how!

Automotive advertising vendors partnered with Bulldog through Ad Agency Online include  http://IntellaCar.Com and their mobile sales presentation platform, SiSTeR Technologies, http://PSCars.Com, AIS Rebates, Advanta-STAR and others listed on AdAgencyOnline.Net as preferred automotive advertising vendors..

Last week’s Automotive Advertising Experts show featured a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best source for video imagery for websites and other integrated vendor platforms that rely on them for their proprietary vehicle video content.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, moderated the review of EVOX IMAGES ® in an interview with two senior managers of the company, Patrick Kajirian and Stephen Miranda.  Philip explained his reasons for choosing EVOX IMAGES ® to review on the Automotive Advertising Experts show. “I typically focus on start-ups and/or cutting edge vendors that are not yet in the main stream.  I decided to drill down to some of the unique video solutions provided by EVOX IMAGES ® because I do business with them for a number of my vendor partners. I am constantly impressed with their ability to stay one step ahead of the competition, and the market, with their evolving product offerings.  Sometimes automotive advertising vendors that we consider to be “old news” are really just so far ahead of the curve that their established solutions remain cutting edge beyond the typical limited shelf life of other less forward thinking technology based applications.  I am anxious to listen and learn from Patrick and Stephen and I anticipate that several new shared opportunities will be discovered during our online discussion.  After all, what are friends and our Automotive Advertising Experts blog talk radio show for!”

About Patrick Kajirian

Patrick Karjirian graduated with honors from the University of Kent in Canterbury, England with a BSC in Multimedia Technology and Design.  He has worked on a broad range of projects from producing video commercials for cable television to managing online content for world-class ecommerce websites.  Patrick co-founded PEK Interactive, Inc., a web-solutions agency that specialized in web design and online marketing.  Patrick also worked as an instructor for reputable institutions such as The Art Institute of California teaching classes in Motion Graphics, Film Production, and 3D Animation.

Today, Patrick is the Web Technology Architect for EVOX IMAGES ® .  Additionally, Patrick spends his time in emerging technologies such as Cloud Computing, Mobile Development, and Social Media.  He dwells on the web, which is the best place to find him.

About Stephen Miranda

Stephen Miranda graduated from the City University of New York, Hunter College in New York with a BA in Studio Art.  A versatile problem-solver, he has directed international, multi-media productions that range from steel engineering, light industrial fabrication, to CGI imagery pipelines.

Presently, Stephen is the Product Development Manager for EVOX IMAGES ® .  A recent New York transplant to Los Angeles, in his spare time Stephen explores the Southland with his wife and dog.

About EVOX IMAGES ®

EVOX IMAGES ® was founded in 1995 and offers the only complete package of unbiased, high-quality, consistent still and interactive US vehicle imagery.  The purpose and passion that drives EVOX IMAGES ® is to continuously break new ground and lead our industry forward.  We believe there is no better industry than automotive and no better clients than our own.

For nearly a decade EVOX IMAGES ® has produced high quality imagery and projects for our clients; and wwe continue to grow, which we believe is testimony to the unparalled completeness of our interactive products and high quality imagery we provide. Our focused goal is to provide the most vehicles and the most content on an unmatched delivery schedule. Our ongoing strategy is to develop high-quality interactive library content; we were the first to introduce 360 Spins and Interior Panoramas into the automotive industry.  We continue to invest in breakthrough products like these to offer the most powerful solutions for your continued business needs.

Highlights and USPs:

• Imagery available starting MY2000
• 650 new cars added to each model year – with absolutely no carry-over
• Featured on 8 of the top 11 automotive portal sites
• Licensed by over 22,000 dealer websites in addition to automobile manufacturers, newspapers and other users of vehicle imagery worldwide

Automotive advertising agencies value the best practices featured on Automotive Advertising Experts presented by the people who developed them in an open forum designed to listen and learn from the participating online audience so they can presume to continue to teach.  To quote Philip Zelinger on that point , “What are friends and AdAgencyOnline.Net for!”

Your Host — Philip Zelinger — was a General Manager and Auto Dealer Principal for 25 plus years before founding Ad Agency Online, L.L.C. and hosting their automotive advertising resource / networking portal AdAgencyOnline.Net.  His network of affiliated independent automotive advertising agencies and automotive advertising vendor clients represent cutting edge automotive advertising technologies that utilize social media to integrate established real world selling processes with new online selling systems designed to blur the line between the real and the virtual world for automotive advertising agencies.

Download previous shows to stay on top of shared opportunities for automotive advertising agencies!