AdAgencyOnline.Net

Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST.  The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the technology sector; but not for the same reason as the consolidation in the retail auto industry. 

Newly forming technology platforms link complementary applications into more comprehensive sales and service process.  Small independent vendors are partnering with other best in class vendors to leverage their proprietary software and processes allowing them to provide superior products and services than they could individually. Applications that integrate sales and service processes online with the auto dealership to enhance the customer experience are shaping the future of the automotive advertising industry and the retail auto industry that they serve.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the moderator of the Lunch With Phil Discussing Automotive Advertising blog talk radio show, shared his own best practices with his affiliated automotive advertising agencies.  “I have a self delegated role in my company to find and review cutting edge automotive advertising applications provided by best in class vendors.  I prioritize people over product or price when evaluating a solution because support services after the sale and the ability to act vs. react to the changes that will shape our shared futures depend on them.”

“My policy to only do business with friends has served as the foundation for my advice to vendor clients who are seeking partners and/or investors to expand their business.  Men make deals, attorneys break them and human nature controls them all.  Relationships change and any partnership must be built on a common understanding of our individual needs.  Communicating and recording those needs in the formative stages of the partnership in an objective manner is the art of the deal in vendor negotiations.  If I negotiate to protect your needs and you focus on defending mine our partnership will last.  If our agendas are purely self serving any meeting of the minds will have to reflect that and that is no way to start a relationship!”

Specific subjects that will be discussed during the show will include:

• Evaluating market demand to build an accurate pro-forma
• Establishing brand identity and barriers to entry
• How to pick a partner
• Preparing a Memorandum Of Understanding, (MOU), and a Letter Of Intent, (LOI)
• Monetizing applications
• Building a sales channel

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market. Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show scheduled for Wednesday, March 02nd. 2011.  Philip will be interviewing two of the founding partners of myNegotiation.com, Gerry Booth and Greg Wayer, in an open forum with his online audience of automotive advertising decision makers who will be invited to call in questions about this new online conversion tool.  

Philip explained his process for reviewing vendors and software applications for his affiliated automotive advertising agencies and his reasons for considering myNegotiation.com as a preferred automotive advertising vendor on AdAgencyOnline.Net. ” I have a self delegated role in my organization to review solutions that integrate sales and service processes in the real and virtual showrooms that we promote for our auto dealer clients. Today’s empowered internet customers demand transparency during their online shopping experience. myNegotiation.com offers the opportunity for shoppers to negotiate online in relative anonymity with a promise to provide the hosting auto dealer better leads and more ready to buy customers.”

“Online transactions are becoming a reality and applications that provide customers the information that they need to make a buying decision are critical to that process.  The efficiencies and increased profit margins offered to dealers able to consummate a sale online are obvious but there are still a few missing links.  I see myNegotiation.com as a piece of the puzzle for the long term and a valuable qualified lead source in the short term.  Auto dealers are challenged to sell more with less.  Less staff, less budgets and less time to capture an online customer’s attention suggest that the more information that a customer can get online will demand less time from the dealer to earn their business.”   

About Gerry Booth

Gerry has 30 years of experience converting inefficient manual processes into optimized online solutions. His first career was as a Air Engineering Officer in the UK Royal Navy where he was the lead design engineer on the transfer of paper based supply-chain, maintenance scheduling and maintenance recording processes to a centralized computer based solution. Since leaving the Royal Navy and moving to the US, Gerry has led the design and implementation of a number of DOD, Airline Industry and Automotive solutions including direct to consumer finance automation and integration of DealerTrack and RouteOne as VP of eBusiness for HSBC Auto Finance. Gerry is now a founding member and lead design engineer of mynegotiation.com - an online solution for auto dealers that generates new high quality leads from a dealers existing website to deliver more Ready To Buy customers to the dealership. gerry.booth@mynegotiation.com

About Greg Wayer

Greg has 15+ years of experience in the financial industry, working as an executive for Wells Fargo Bank, Countrywide Bank, and JP Morgan Chase Bank. Greg was a founding member of instavin.com, a vehicle history service providing the most comprehensive, up-to-date data at a fraction of the cost of a CARFAX report. instaVIN™ vehicle history service includes real-time Government Title and Brand data through a partnership with the National Motor Vehicle Title Information System. (NMTVIS) He is also a founding member of mynegotiation.com, an online solution for auto dealers that generates new high quality leads from a dealers existing website to deliver more ”Ready To Buy” customers to the dealership. Greg is leading the sales and marketing efforts for both of the start up companies. He has an Industrial Management/Industrial Engineering degree from Purdue University. greg.wayer@mynegotiation.com

About MyNegotiation.com

MyNegotiation.com is a patent pending software-as-a-service solution for dealers in the sale of new and used motor vehicles including; automobiles, truck, RV’s, motorcycles, boats and powersports. MyNegotiation.com provides dealers with an online solution to increase leads and negotiate directly with buyers providing an integrated dashboard for both the dealer and buyer.

MyNegotiation.com (www.mynegotiation.com) is the next generation of software-as-a-service online negotiation application for auto dealers. Dealers can expect to receive a 500% increase in firm offers from their existing website traffic to drive incremental sales through internet negotiations. Dealers simply sign up and place the MyNegotiation icon on their website listings, inviting shoppers to negotiate vehicle sales price and trade-in values online. MyNegotiation works with both new and used vehicles and integration with any dealer website is turnkey and simple.

“In the few months that we have been using it, we have sold 15 more cars than then we would have without this solution”

The patent-pending MyNegotiation.com application allows consumers to negotiate the vehicle transaction online through their own secure portal. It builds consumer confidence by capturing and tracking their communication and prices with the dealer throughout the process. Similarly, MyNegotiation provides dealers a simple yet sophisticated online dashboard, tracking each negotiation by customer and by vehicle. At the end of the process, the consumer prints out a non-binding deal certificate that documents their negotiated purchase price and trade-in value, which they can then bring into the dealership ready to sign the paperwork. This no risk, no hassle approach brings new customers into the buying process.

MyNegotiation.com was developed with dealers in mind who need to generate more leads, convert more online shoppers and extend their marketing reach to a broader market, and was designed to attract and engage the Facebook generation that do everything online and expect a true online process when negotiating the purchase of a vehicle.  With expanding dealer territories, leaner sales staffs and more online research behind the every vehicle purchase, it is critical for dealers to capture greater market share through a better communication solution.

MyNegotiation.com was test marketed with numerous dealers such as Toyota South in Richmond, Kentucky (www.toyotasouth.com) in the latter half of 2010. “In the few months that we have been using it, we have sold 15 more cars than then we would have without this solution,” said Dean Sullivan, Internet Director for Toyota South. “Our customers love it and it more than pays for itself. The ROI is outstanding.”

Additionally, MyNegotiation can be integrated into the dealer’s CRM systems, and leads from other sources, such as cars.com or autotrader.com, can be configured to trigger an automated real-time customer invitation to negotiate online as one of their available options to interact with the dealer. Read the rest of this entry »

Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today’s internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network’s portal — http://AdAgencyOnline.Net — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time – to share best practices and review cutting edge automotive advertising technologies and vendor solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and a nationally recognized authority in the auto industry, hosts the shows with invited automotive advertising experts accepting live call in questions from their growing online audience of automotive advertising decision makers.

The Lunch With Phil Discussing Automotive Advertising show scheduled to air on February, 14th, 2011 will include an interview with David Johnson to discuss the increasing role of social media as a critical component in any comprehensive marketing plan.  Philip explained why he invited David to join him on air, “David is a long time online friend who has impressed me with his comprehensive approach to monetizing social media for his auto dealer clients. I am anxious to share his insights with my affiliated automotive advertising agencies and site visitors.  We have also discussed his joining our network of  like minded professionals on a project referral basis. Hopefully this show will be the first of many shared opportunities.  After all, what are friends and AdAgencyOnline.Net for.”

About David Johnson

David Johnson is the Social Media Strategist for Next Generation Dealer Services and the author of PersuasiveConcepts.com. He has held Social Media Seminars for auto dealers all over the country and has designed, trained, and implemented social media strategies for dozens of different industries. He is considered by many to be on the forefront of automotive social media for both sales and service. What sets David apart from others in his field is that he is a true “car guy,” cutting his teeth behind the desk, so to speak. David has produced various videos and hosted several webinars, podcasts and posts on auto industry focused social networking sites which have extended his online reputation.

David got into the car business in 2001 at a Ford, Mercury store just outside of Pensacola Florida.  After a successful period selling cars he accepted the challenge to take over the dealership’s Internet department where he perfected his phone skills.  His success in sales earned him the opportunity to start a BDC to apply his skills to a team effort where hired an assistant and 5 people resulting in a 500% increase showroom traffic.

After a few years the dealership was sold so David moved his family to Portland, Or and he traveled the country setting up and training business development centers for a consulting company. After 3 years he went out on his own working in other industries and training businesses on how to use the web to build their business, through both SEO and Social Media.  After a  year working in many different industries David began to apply his new found experience exclusively in the car business and he now works with auto dealers coaching them on how to use social media to build a community around their brand.  He also offers the option to act as an outsourced social media department that can and will handle all social media channels for the dealership.

About Next Generation Dealer Services

Next Generation Dealer Services is a relationship company that shows auto dealers, through the strategic use of social media, how to connect with and build community around their brand. They have two levels, soon to be three levels of consulting work that they do for auto dealers.

The first level is coaching. They coach a dealer on how to use social media by spending time in the store working with each department, assigning certain tasks to certain people and then follow up on a weekly and monthly basis to ensure that things are moving along in the right direction and to offer advice.

The second level is their outsourced social media department where they handle everything from Facebook engagement and blog post writing, to running contests and performing Twitter functions. They even do ongoing training with the sales force and teach them how to harness the power of social media.

The third level, that’s soon to come, is a self paced “subscription site” that will have hundreds of hours of videos, podcasts and webinars as well as written posts and downloads that will cover every department in a dealership.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth,  GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Social Media related services or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers who wish to be considered as a preferred automotive advertising vendor or affiliated agency can contact Philip at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

AdAgencyOnline.Net revealed this breaking news to their affiliated automotive advertising agencies in advance of today’s press release announcing that SiSTeR Technologies was granted a patent for their Pictures-To-Video (Pic2Vid) Process during an interview that Philip Zelinger, the President of Ad Agency Online, LLC and host of AdAgencOnline.Net, conducted with Tomer Alpert from SiSTeR Technologies.  The interview was held on on the Lunch With Phil Discussing Automotive Advertising show featured on their blog talk radio station WAAOL, All Automotive Advertising News All The Time.  SiSTeR Technologies is a preferred automotive advertising vendor on http://AdAgencyOnline.Net and a vendor client of AdAgency Online. 

SiSTeR Technologies Granted a Patent for the Pictures-To-Video (Pic2Vid) Process. 

Auto Retailers Now Have the USPTO Recognition for Their Favorite Vehicle Video Solution

February 3, 2011, Dallas, TX: SiSTeR Technologies, the premier provider of automated video production, distribution and vSEO for auto retailers, manufacturers, and industry partners today announced that it was granted a United States Patent for its Pic2Vid process which has powered their videos since 2004.

The patent, number 7882258 titled “System, Method and Computer Readable Medium For Creating a Video Clip” covers the automated production of video files from still images, text and pre-recorded audio. This eliminates the need for the traditional labor-intensive manual process.  Using Pic2Vid, also known as “Pictures to Video” or “Pictures Stitching Video” as core production, SiSTeR provides its clients with cutting edge video marketing solutions that integrate easily into existing online and mobile platforms including third party sites, YouTube, Google and Facebook.

 Israel Alpert, founder and CEO of SiSTeR Technologies said, “The publication of our patent by USPTO on February 1^stwas great timing, as the 2011 National Auto Dealers Association (NADA) Convention & Expo in San Francisco opens this week.” Israel continued, “SiSTeR’s leadership and innovation is, has always been, and will continue to be our number one priority. I’m looking forward to some great conversations at NADA with our current and future partners and customers.”

Recently, SiSTeR entered into a significant contract with an OEM affiliate to provide SiSTeR video products to their dealer network. Currently SiSTeR adds more than 200 dealers a month to its client base. They are expecting that number to grow significantly as they continue to push the barriers of innovation and redefine what the industry knows as a video solution.

Through its direct and indirect networks, SiSTeR serves more than 5,000 automotive dealers, and generates more than 250,000 video clips a month, distributing them to over 30 media and social network channels on the Internet. 

In light of the patent development, SiSTeR is looking forward to establishing mutually beneficial relationships with any company currently using, or considering to use the technology or process covered in the patent.

About SiSTeR Technologies:
SiSTeR Technologies, based in Dallas, TX  is the premier provider of automated video production, distribution and vSEO for auto retailers, manufacturers, and industry partners.  SiSTeR provides its clients with cutting edge video marketing solutions that integrate easily into existing online and mobile platforms including third party sites, YouTube, Google and Facebook. 

SiSTeR developed the Pic2Vid process that creates video using still images and TrueVoice ™ technology several years ago and has been licensing it to many resellers and business partners since 2005.  Recently, SiSTeR was awarded a US patent that covers the automated production of video files from still images, text and pre-recorded audio eliminating the need for laborious manual process.  Contact Information:  Call 972-855-3500 or visit www.sister.tv

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a “network of networkers” where automotive advertising experts share best practices for their online audience of automotive advertising decision makers.

Philip will discuss his agenda and list the automotive advertising vendors and applications that he is considering as preferred automotive advertising vendors on AdAgencyOnline.Net. “I have a laundry list of needs presented by our affiliated automotive advertising agencies to better serve their auto dealer clients ranging from DMS systems to integrated CRM applications and online conversion tools.  Auto dealers are demanding more for less and the solution lies in new technologies that provide efficiencies in the sales and service process at the dealership as well as the new online showrooms that are dominating the retail auto industry.  I scheduled a Pre-NADA Convention Networking Party on Friday evening from 5PM to 7PM at the Ritz Carlton Hotel Lobby Lounge co-hosted by my newest vendor client Intellacar to launch their new mobile sales presentation platform and to coordinate the agendas of several affiliated automotive advertising agencies and vendor clients who will be walking the exhibit isles with me during the convention.”

The 2011 NADA Convention is being held at The Moscone Center in San Francisco February 5-7, 2011 but Philip explained that productive activities for automotive advertising agencies and vendors are not limited to the exhibit hall. “On Friday evening I will be rushing from my event at The Ritz Carlton to a Wine Tasting Dinner at Le Charm Restaurant hosted by Brian Pasch for PCG Digital Marketing followed by another stop at The City Club Of San Francisco for an event sponsored by Autodata with an invitation to discuss new business with their CEO Greg Perrier and Vice-President Of Business Development Mike Benavides.  I have to miss an event co-sponsored by J.D. Power and Associates and izmocars at the Moscone Center and several others that promise new business opportunities.  Fortunately several of my affiliated automotive advertising agencies will be able to attend the ones that I miss to represent our shared interests.  After all, what are friends for.”

Some other vendor parties being hosted during the convention on Friday evening include the kbb.com reception at Spur Urban Center, NADA welcome reception co-hosted by J.D. Power and Associates and the NADA/Dealer Academy Reception at Fairmont San Francisco.  Saturday events discussed by Philip that he will be attending include the Cars.Com Rise and Shine Breakfast at The Moscone Center followed by his guest speaking engagement at the Chrysler Minority Dealer Association during their annual meeting at Hyatt Fisherman’s Wharf. 

Saturday evening for Philip will include a brief stop at a party hosted by eCarList at XYZ Lounge in the W Hotel followed by a V.I.P. dinner party sponsored by his vendor client SiSTeR Technologies at The Grand Cafe Peacock Terrace to celebrate their recently awarded patent on their proprietary automated video production marketing platform.  Other events delegated to Philips’ affiliated automotive advertising agencies include the Time Magazine Dealer Of The Year Brunch at the Ritz-Carlton Ballroom and Gallery, the Dealer.Com Reception at the Asian Art Museum and the RouteOne Reception at The Parlor on Fisherman’s Wharf. 

Philip commented on his hectic schedule at The convention. “I am fortunate to have more friends and past, present and pending clients than I can possibly fit into a three day convention. Between myself and my associates I hope to be able to meet as many as possible and I should be able to catch up with the rest in private meetings at our suite, on the convention floor and at seminars that provide a shared learning experience.”

Sundays calendar for Philip will be dominated by early morning meetings followed by Super Bowl themed parties starting with an event hosted by Sean Wolfington from Tier 10 Marketing and his other affiliated companies including Brian Pasch representing the Automotive Advertising Network, (AAN).  The DealerTrack post-Super Bowl Party is on the list of must attend events that Philip is hoping to fit into his Sunday schedule along with several OEM sponsored receptions individually hosted by One Ford and Team Detroit, General Motors, Chrysler Group, Mazda, Mitsubishi Motors, Subaru of America and Hyundai Motor America.

Parties and private meetings will be discussed on the Auto Industry Insiders show, however Philip commented that he is equally focused on investing time at the exhibit hall and select seminars.  “I have taken advantage of the online services offered by NADA this year to organize my time on the floor.  At last estimate I have 23 individual must see vendors who have set aside time to meet with me and mine to discuss them and theirs at their booths.  Of course most visits will be little more than a walk by to catch up with old friends and schedule meetings after the convention to talk about new business opportunities or to develop new ones.  Frankly, were it not for the NADA Convention my relationships with these critical vendor partners would be limited to impersonal phone calls, emails or online networking.  Of course I conduct my business online all year so I am not complaining, but there is nothing like a friendly drink or a business card followed by a handshake to close a deal, make new friends and thank some old ones.” Read the rest of this entry »