AdAgencyOnline.Net

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net, was invited for the fourth consecutive year to speak to the automotive advertising class at Northwood University in West Palm Beach, Florida. Ed Peters, an Associate Professor at Northwood University, introduced Philip to the class as “an auto industry and automotive advertising expert with a unique understanding of the technology that is shaping the future of the auto industry.”

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Prior to Philip’s presentation at Northwood University he discussed his agenda for the class on a blog talk radio station, WAAOL, All Automotive Advertising News All The Time, that is featured on AdAgencyOnline.Net. The show, “Lunch With Phil Discussing Automotive Advertising,” is an open business meeting designed to share best practices with site visitors, affiliated automotive advertising agencies and auto dealer clients of AAOL. Philip explained that the information he planned to share with the class at Northwood was based on a seminar that he recently delivered in Las Vegas at the 6^th Digital Dealer Conference.

The seminar at the 6^th Digital Dealer conference discussed during the show and presented at Northwood expands on his business philosophy to network with automotive advertising professionals. Philip’s seminar was posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title: Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system. Philip Zelinger, the President of AAOL, developed the proprietary operating system that powers AAOL to reduce fixed and semi-variable expenses for full service automotive advertising agencies. An unexpected advantage of the infrastructural savings provided by the leveraged resources linked by AAOL has offered senior automotive advertising executives who have been downsized out of a position a place to go.

Experienced automotive advertising executives are being presented with an opportunity to open their own affiliated automotive advertising agency with virtually no start up costs, limited risk and superior profit margins to the conventional automotive advertising agencies that have eliminated their positions. The ongoing support offered by AAOL to their affiliated automotive advertising agencies allows an individual to enter the market with a competitive advantage in product and price over established national automotive advertising agencies faced with a shrinking market and reduced profit margins.

Philip Zelinger explained that downsizing efforts by conventional automotive advertising agencies to reduce expenses has served to fuel their problem. According to Philip they are liquidating their most valuable asset, their people, and he is more than willing to take them on as partners in their own automotive advertising agency operating as an affiliated agency of AAOL.

AAOL sponsors a free automotive advertising resource / networking portal – http://AdAgencyOnline.Net – that hosts a blog talk radio station, WAAOL, All Automotive Advertising News All The Time. Philip recently interviewed James M. Kinsella on the “Lunch With Phil Discussing Automotive Advertising” show. The program served as an online interview to platform the opportunity offered by AAOL for downsized executives. James was a District Manager for JM Family Enterprises, Inc. and he was a casualty of their recent staff reductions. Prior to his position with JM Family Enterprises James was the director of training for 5 Square Systems, Inc. that closed their operations. During the interview Philip was most impressed with James background in the retail auto industry having served as a Performance Coach Team Lead for Toyota Motor Sales USA, Inc. and a Dealer Principal / General Manager at his own dealership, English Ford. According to Philip, “Car guys like to do business with fellow car guys and James absolutely fits that profile.” The show ended with a mutual understanding that both parties were considering the opportunity favorably.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

Philip will be presenting a seminar at the 6^th Digital Dealer conference that was discussed during the show with James Kinsella that expands on his business philosophy to network with automotive advertising professionals. Philip’s seminar is posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

Ad Agency Online and FirstLook will be co-hosting a “Networking Reception” on Saturday, April 18^th 2009 at the 6^th Digital Dealer Conference to be held at the Mirage Hotel in Las Vegas that runs April 19^th through April 21^st 2009. The unofficial kick-off to the conference will be at the Japanaise Lounge from 5:00 PM PST to 7:30 PM PST.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Automotive Advertising Experts show. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Lunch With Phil Discussing Automotive Advertising.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a wide variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook is scheduled to air on the show today, Friday April 17, 2009 between 12:00 Noon EST and 12:30 PM EST.

For more information on Ad Agency Online, L.L.C., FirstLook, The 6^th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

AdAgencyOnline.Net is a free automotive advertising resource / networking site that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL – Automotive Advertising Experts – will be interviewing Pat Ryan, Jr., the C.E.O. and Co-founder of FirstLook. The show is scheduled to air this Friday, April, 17^th 2009 from 12:00 Noon EST to 12:30 PM EST on http://adagencyonline.net and/or http://www.blogtalkradio.com/adagencyonline .

About FirstLook

FirstLook pioneered the market leading 360º Inventory Management System, which includes Appraisal, Stocking, Purchasing and Inventory Management tools that dealers need to manage the internal side of their businesses. FirstLook’s Consumer Optimization System takes this to the next level by addressing the consumer-facing side of the business with Consumer Optimized Pricing, Advertising and Selling solutions.

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions and the #1 fastest-growing automotive related company in the United States, according to the Inc Magazine’s prestigious 2008 INC 500 list of fastest-growing private companies in the U.S. FirstLook provides industry-leading tools to manage Pre-Owned Operations, Internet Marketing and Retail Performance Training & Best Practices. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the “Right Cars” for their lot through cutting edge technology solutions as well as industry leading training and consulting services. For more information, visit www.DriveYourNumbers.com or call (800) 730-5665.

Pat Ryan Jr., Chief Executive Officer and Co-Founder

Pat Ryan Jr. is Chief Executive Officer and Co-Founder of INCISENT Technologies, the #4 Fastest-Growing Software Company in Inc. Magazine’s 2008 Inc. 500 rankings of the fastest-growing private companies in the U.S. Prior to co-founding INCISENT, Pat was the CEO of Ryan Enterprises Group, a growth equity investment firm based in Chicago.

After graduating from Georgetown University with a Bachelor of Arts in Government, Pat went to work as a teacher on Chicago’s West Side. While working as a teacher Pat founded the Inner-City Teaching Corps (ICTC), an urban teaching program similar to the Peace Corps. Pat continues to devote significant time to leading ICTC’s new endeavors and remains its Chairman. During the 2008-2009 school year, ICTC is responsible for approximately 250 new teachers in 100 schools in Chicago. Pat also founded ICTC’s independent public school on Chicago’s West Side. Named after the first African-American Rhodes Scholar, the Alain Locke Charter Academy achieved the top test score gains in Chicago in the history of the ISAT test. Alain Locke was recognized by the U.S. Department of Education as one of 7 schools in the United States best “Closing the Achievement Gap.”While beginning to build ICTC, Pat attended the Chicago Police Academy where his classmates elected him “Outstanding Recruit.” Pat’s time as a police officer included work as a narcotics investigator focused on major gang narcotics activity in the inner-city of Chicago; in this role he received a commendation for leading a $1.1 million cocaine seizure.

After completing his work in law enforcement, Pat returned to graduate school earning a Master of Business Administration from the J.L. Kellogg Graduate School of Management at Northwestern University and a Juris Doctor cum laude from the Northwestern University School of Law. In addition to his work leading the ICTC, Pat is involved in other civic organizations. He is a member of the Young Presidents’ Organization (YPO), Council on Foreign Relations in New York and the Economic Club of Chicago. Pat is a Trustee of Northwestern University and a member of its Executive Committee as well as past Chairman of the Advisory Board of Northwestern School of Education and Social Policy. In Chicago, he is a Director of World Business Chicago and the Chicagoland Entrepreneurship Center, a member of the Mayor’s Council of Technology Advisors and a Trustee of the Field Museum. Pat has been a Henry Crown Fellow at the Aspen Institute and was named one of the 100 Global Leaders for Tomorrow at the World Economic Forum in Davos, Switzerland.

Pat and his wife Lydia live on Chicago’s North Side with their 3 children.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Automotive Advertising Experts show. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Lunch With Phil Discussing Automotive Advertising.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online and FirstLook will be co-hosting a “Networking Reception” on Saturday, April 18^th 2009 at the 6^th Digital Dealer Conference to be held at the Mirage Hotel in Las Vegas that runs April 19^th through April 21^st 2009. The unofficial kick-off to the conference will be at the Japanaise Lounge from 5:00 PM PST to 7:30 PM PST.

Philip will be presenting a seminar at the 6^th Digital Dealer conference that will be discussed during the show. Philip’s seminar is posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

Prior to today’s interview with Pat Ryan, Jr. www.AdAgencyOnline.Net has conducted interviews with a wide variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com and Mark Burack from Liquid Motors.

For more information on FirstLook, The 6^th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

AdAgencyOnline.Net is a free automotive advertising resource / networking platform that allows auto dealers, automotive advertising agencies and auto industry vendors to share best practices. Usually, the online community is focused on supporting auto dealers with automotive advertising agencies and preferred automotive advertising vendors providing solutions to common problems. Today’s blog talk radio show featured on the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – has shifted gears. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net, will be solving problems for automotive advertising vendors anxious to contact auto dealers to present their products and services. Philip interviewed Thomas A. Kain, the President of AutoDealerTarget – an email marketing solution for elite vendors and trainers for the auto industry, in a problem solution forum that surfaced a lot of interest from the online audience.

About AutoDealerTarget

AutoDealerTarget has been providing full service email marketing solutions for the best vendors and trainers in the auto industry since 2004. Their personalized database represents more than 18,000 franchise dealerships in the USA and Canada. Marketing only those companies having superior products or services which directly benefit automobile dealers, AutoDealerTarget has become one of the most reliable marketing sources for companies in the auto industry. They pride themselves on providing the best customer service in the business, always showing that they do all they can to make every campaign a success!

The review of AutoDealerTarget on today’s blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” suggests that they are being considered as a preferred automotive advertising vendor on AdAgencyOnline.Net. Several preferred vendors on the site have been reviewed on WAAOL prior to being approved by AdAgencyOnline.Net. Those referenced during today’s broadcast included EveryCarListed.Com, Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, CityTwist and Bulldog Marketing Technologies.

Philip explained his reasons for inviting Thomas to join him on air today, “Automotive advertising agencies and vendors are challenged to contact auto dealers in good times so you can imagine how hard it is to get through to a decision maker in today’s market. Ad Agency Online represents auto dealers, advertising agencies and automotive advertising vendors so if anyone can relate to the frustration of missed opportunities from both sides of the aisle it is me. New technologies and Internet driven automotive advertising solutions are being developed every day and AdAgencyOnline.Net has become a recognized resource to find the good ones. I respect and recognize the value of the policy of AutoDealerTarget to be selective in the vendors they accept as clients to preserve the integrity of their list of email addresses for auto dealer decision makers. AdAgencyOnline.Net has the same responsibility to select our preferred automotive advertising vendors and I am confident that AutoDealerTarget represents a unique opportunity to introduce them to deserving auto dealers who could use their help to survive in a shrinking retail auto industry.”

For additional information on AutoDealerTarget the online audience was referred to www.autodealertarget.com directly and offered the opportunity to contact http://adagencyonline.net for a free automotive advertising consultation and introduction. Auto dealers that want to hire Ad Agency Online as a full service automotive advertising agency, independent automotive advertising agencies that want to join the national network of affiliated agencies linked by the online communication / distribution system hosted by AAOL and auto industry vendors that would like to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net were invited to go to http://adagencyonline.net or to contact Philip Zelinger directly at 1-888-796-2228 or via email at pzads@bellsouth.net . To quote Philip, “Help is only a click away.” ###

Domestic new car automobile dealers have already reduced their automotive advertising budgets to maintain profitability at reduced sales levels for both new cars and used cars. Unfortunately, the added burden on General Motors and Chrysler dealers of what appears to be an inevitable bankruptcy – structured Chapter 11 or otherwise – has forced auto dealers to reconsider placing any automotive advertising at all. Both General Motors and Chrysler dealers have been cautioned by their automotive advertising agencies that they need to maintain their presence in the market if they hope to survive after the restructuring takes place.

Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of an automotive advertising social networking / resource portal – http://adagencyonline.net , recently advised his affiliated automotive advertising agencies to prepare for the bankruptcy of both General Motors and Chrysler in a more constructive manner. Philip suggests that auto dealers should maintain their market presence by shifting their automotive advertising to more targeted Internet based media and/or internal marketing solutions over radio, T.V. and print. “Automotive advertising agencies are already pushing their auto dealer clients onto the World Wide Web. The efficiencies of Internet marketing over conventional advertising have been proven, however the inevitability of the bankruptcy of GM and Chrysler suggests even stricter control of every advertising dollar.”

Several new automotive advertising applications have been featured on AdAgencyOnline.Net that provides the control and proven R.O.I. suggested by Philip. One example of a leveraged online platform to post an auto dealer’s new car and used car inventory for free is http://EveryCarListed.Com. The site follows the proven business model of the Yellow Pages that provides a free posting for all auto dealers with the option to enhance their exposure on the site to cut through the clutter of the competition. The explosive growth of EveryCarListed has proven the wisdom of their free offer to post new cars and used cars by auto dealers as well as consumers in their “For Sale By Owner” section.

Another example of a free resource suggested by AdAgencyOnline.Net for struggling auto dealers to control their automotive advertising budget is offered by SiSTeR Technologies with their Video CarLot,(VCL), application. VCL is an automated video production platform that converts all of the pictures on an auto dealer’s website into search engine friendly videos. The videos are then pushed onto the search engines through a dedicated API with You Tube affording the auto dealer individual online exposure for his entire inventory. SiSTeR Technologies introduced VCL with a free program called “5/50 – No Car Left Behind.” Auto dealers are offered 50 free videos to be produced and placed on their web site plus 5 of those are placed onto You Tube. There is no contract obligation for the 5/50 program which is intended to develop a market dominance by SiSTeR Technologies in the automotive advertising video arena. Based on the wide acceptance of VCL by large auto dealer groups, including Sonic Automotive, their plan appears to be working.

In addition to marketing applications automotive advertising agencies are being challenged to deliver more for less for their auto dealer clients from their existing online investments. The solution suggested by AdAgencyOnline.Net is to integrate newly developed conversion tools to maximize the amount of sales being generated by the auto dealer’s web sites. Argistics is a preferred automotive advertising vendor featured on AdAgencyOnline.Net that provides a unique customer interaction platform called AutoTransaXion. Their two way video application allows an auto dealer to engage their site visitors in a real time negotiation process with the same push/pull capabilities of a real world transaction. Auto Nation Direct has selected AutoTransaXion as their exclusive platform to communicate with their online customers which confirms the value of the solution. AutoTransaXion functions as an online transaction tool capable of accommodating an Internet sale from beginning to end rather than being limited to simply making appointments.

Internal marketing applications have also been recommended by AdAgencyOnline.Net to maximize the efficiency of established selling processes at an auto dealership. Bulldog Marketing Technologies develops additional sales and service opportunities from an auto dealership’s data base by creating an automated follow up email and/or direct mail to existing customers in both sales and service for new and pre-owned vehicles. The key differentiator between Bulldog Marketing Technologies and other data based marketing services is their use of their proprietary product called “Consumer Cleanse.” This application uses third party online resources to determine if an unsold customer has already purchased a new car or a used car from another dealer. If the customer already purchased elsewhere the follow up message is shifted to a service offer to preserve the relationship for future sales and service opportunities. The resulting savings in marketing costs is complemented by the additional revenue earned by the auto dealer’s fixed operations.

Local conquest sales are another area that AdAgencyOnline.Net has advised their affiliated automotive advertising agencies to focus on. The need for consumers to get their best deal has shifted customer loyalty from the product to the “deal of the day.” CityTwist is an online email application recommended by AdAgencyOnline.Net as a cost effective way to target area residents that may not exist in an auto dealer’s data base. This “Do It Yourself” email platform draws from their own 125 million + opt-in email data base to deliver a customizable email blast. In addition to the short term R.O.I. realized by direct sales and service generated by the campaign the auto dealer is able to maintain their market presence with the volume of messages delivered in the subject line viewed by the recipients.

AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that has reviewed EveryCarListed.Com, Argistics, SiSTeR Technologies, Bulldog Marketing Technologies, CityTwist and dozens of equally unique automotive advertising vendors for their site visitors. Auto dealers and automotive advertising agencies are invited to visit http://adagencyonline.net for additional information on any of these vendors or they can request a free evaluation of their current automotive advertising by a senior account executive of Ad Agency Online, L.L.C. Automotive advertising agencies that wish to join AAOL and automotive advertising vendors that would like to be considered as a preferred automotive advertising vendor on AdAgencyOnline.Net should contact Philip Zelinger directly at 1-888-796-2228 or email him at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away.” ###