AdAgencyOnline.Net

To train — or not to train — is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. 

Automotive advertising agencies have always been tied to their auto dealer clients bottom line — whether they knew it or not — and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. 

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.  Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition.  Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition.  Their theme is — New Ideas, New Revenues, New Efficiencies, Greater Profits — and it couldn’t be a better fit for today’s struggling auto industry.  I have submitted my proposed session for approval — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits — and I have already started preparing the material to support my formula on monetizing social media for automotive advertising agencies.”

The Digital Dealer Conferences represent an opportunity for auto dealers to listen and learn from automotive advertising experts like Philip Zelinger and dozens more like him that share a philosophy that a rising tide floats all boats.  The sessions conducted by these auto industry professionals sharing best practices in online automotive advertising are complimented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference.  In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip discussed his planned meetings at The 9th Digital Dealer Conference & Exposition with the confidence that they represent a key reason for his participation in the conferences, “I have a personal branding line that represents my philosophy in both my personal and business life — What are friends for!  I have found that relationship based selling is the key to success in the retail auto industry.  My previous experience as an Auto Dealer and my present role as the President of a national network of independent affiliated automotive advertising agencies has taught me that people like to do business with people that they like.  My formula for monetizing social media for automotive advertising agencies relies on the fact the market is a conversation amongst friends.  I see the Digital Dealer Conference as a real world version of the virtual world network that I have formed for myself as well as my auto dealer and vendor clients to extend our spheres of influence and expand our top of the mind awareness to potential customers.” Read the rest of this entry »

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL).  Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED.  The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

Philip introduced his solution to use social media to sell vehicles and service during his blog talk radio show — Lunch With Phil Discussing Automotive Advertising.  This open business meeting shares best practices with the affiliated automotive advertising agencies, production partners and select automotive advertising vendors of AAOL.  The agencies are linked by a proprietary online communication / distribution system that allows them to leverage their resources in conventional and digital online advertising; now to include social media.

Social media is a growing phenomenon that has automotive advertising agencies scrambling for a way to use it to sell vehicles and service for their auto dealer clients.  AAOL represents a number of automotive advertising vendors who have developed applications that integrate social media with conventional and digital media by applying proven old world wisdom to new world technology.    Automotive advertising agencies are anxious to use social media without offending the social networking communities who consider direct solicitations an intrusion into their ongoing conversations that power the marketplace. Read the rest of this entry »

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of WAAOL, will be interviewing Brian Pasch, the President of PCG Digital marketing and co-founder of a new automotive advertising networking group — The Automotive Advertising Network, (AAN) — on the Automotive Advertising Experts show.  The interview will air live on WAAOL this Friday, May 28th, 2010 from 12:00 Noon EST to 12:30 PM EST.

Philip selects new automotive advertising applications for consideration by the affiliated automotive advertising agencies that leverage their resources through AAOL and who support AdAgencyOnline.Net as the “One Stop Site For All Of Your Automotive Advertising Needs.”  Brian and Philip will discuss some of the best practices that PCG applies when counseling their auto dealer clients in their stated area of expertise in Search Engine Optimization, (S.E.O.) and Pay Per Click, (PPC) or Search Engine Marketing, (S.E.M.). 

The pair of automotive advertising insiders are also expected to focus on the leveraged resources provided by AAN as well as their joint participation in a new “Network Of Networkers” that was recently formed called Auto Industry Insiders. Philip and Brian have joined a number of other nationally recognized networkers that support each other with the shared philosophy that a rising tide floats all boats.  At present, the linked automotive advertising resource sites include Philip Zelinger with AdAgencyOnline.Net, Brian Pasch with InternetSalesmanager.Org, Ralph Paglia with AutomotiveDigitalMarketing.Com, Keith Whann with Auttr.Com, Chris Saraceno and Kelly Motors with DealerElite.Net, Jared Hamilton with DrivingSales.Com, Jody Devere with AskPatty.Com and Scott Monty with ScottMonty.Com.  According to Philip a number of other automotive advertising networking communities will be added to the group who plan to organize shared online webinars as well as group meetings at various venues held throughout the year.

About Brian Pasch        

Brian Pasch is an 20 year veteran of the direct marketing industry and a mentor for automotive advertising agencies. His career has spanned both management and technology roles specializing in automotive advertising. He is known for his expertise in consumer data warehousing models as well as search engine optimization with resources beyond the scope of the conventional automotive advertising agency.

Pasch foresaw the redistribution of traditional print media budgets to Internet advertising and in 2005 created the PCG Digital Marketing (PCG). PCG’s fast growth has been attributed to their innovative Digital Marketing and Search engine Optimization strategies.

The PCG Digital Marketing has national and international clients in a number of diverse industries and professions; automotive dealers, entertainment, financial services, manufacturing, medical, food service, real estate and consumer goods.

Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. Pasch practices what he preaches. His published digital articles and commentary yields new clients every week for his growing enterprise.

Brian Pasch continues to lead research into Digital Marketing platform. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation. Brian Pasch and his staff are currently rating the effectiveness of the top social networking and blogging portals.

Brian Pasch is also available for in-house training and skill development for marketing departments on digital marketing, search engine optimization and pay-per-click advertising.

About Pasch Consulting Group – PCG

Brian Pasch is the founder of Pasch Consulting Group, a company that specializes in Internet Marketing, Search Engine Optimization and Website Design. The company serves all business industry groups and business professions.

The Pasch Consulting Group offers complete Digital Marketing solutions for companies that are looking to reallocate offline advertising budgets to the Internet. Brian Pasch is an active writer on SEO and SEM and is considered a Digital Marketing Expert by his peers.

PCG has an active Automotive SEO division that is designed to assist car dealerships with Internet lead generation and website marketing. PCG’s client list includes doctors, lawyers, manufacturing companies, luxury goods brands, commercial goods, restaurants, retailers and the list continues to grow.

About The Automotive Advertising Network

Some of the most successful dealers in the country are reaching more customers for less cost through the Automotive Advertising Network. The Network gives member dealers a national, regional, and local footprint on the search engines so they appear on top of the search results for the vehicles they sell.

The Automotive Advertising Network promotes member dealers inventory nationally through websites like CarDealerSale.com in addition to hundreds of regional and local websites that are strategically positioned on top of the search engines for the most popular national, regional and local search phrases.

Here is how the Automotive Advertising Network works…. 

1. Dealerships pay a small membership fee to join the Automotive Advertising Network
2. Member Dealer’s inventory is promoted on search engines through CarDealerSale.com and hundreds of regional and local websites
3. Members use the networks tools to promote their inventory on the most popular search engines, social media sites like facebook, blogs and social communities.
4. Members receive unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.
5. Members have access to our national automotive press release publishing network to advertise their sales, promotion and build brand awareness.

Participating dealers are using the Automotive Advertising Network to generate more leads and sales for a lot less money and they can measure everything they spend. The AAN places your cars for sale in front of consumers on the most popular search engines, for national, regional and local search phrases. 

Members Leverage Social Media

Members of the AAN harness the power of social media and blogging with CarPort App™ .  Carport allows dealers to create a Facebook Fan Page tab for your current inventory of new and used cars. CarPort also allows you to include your car inventory on the most popular blogging platforms that will super-charge your content articles with clear call to action inventory photos.

The combination of the AAN and CarPort App™ will allow you to advertise your cars on popular social media websites and blogging platforms that include:

Car dealers who are not getting the ROI from other inventory advertising platforms and seek to increase their market share for the cars they sell, should contact Digital Compass Marketing for a demo on our complete set of marketing tools and digital strategies.

A Comprehensive Solution

The Automotive Advertising Network (AAN) is compromised of key elements that will generate leads, visibility, links and sales for automotive retailers. The network leverages to individual power of each dealer in the network and amplifies their reach by showcasing their inventory nationally, regionally and locally.

Members of the AAN will realize a four-fold increase in visibility for the cars that they have in stock to sell and if they are active with social media and blogging, the order of magnitude can be well over 10x. the more active dealers will use CarPort App™ to create their own local advertising network that will have unparalleled power and reach.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The Automotive Advertising Network, Auto Industry Insiders or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###