AdAgencyOnline.Net

AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best source for video imagery for websites and other integrated vendor platforms that rely on them for their proprietary vehicle video content.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, will moderate the review of EVOX IMAGES ® in an interview with two senior managers of the company, Patrick Kajirian and Stephen Miranda.  Philip explained his reasons for choosing EVOX IMAGES ® to review in this week’s Automotive Advertising Experts show. “I typically focus on start-ups and/or cutting edge vendors that are not yet in the main stream.  I decided to drill down to some of the unique video solutions provided by EVOX IMAGES ® because I do business with them for a number of my vendor partners. I am constantly impressed with their ability to stay one step ahead of the competition, and the market, with their evolving product offerings.  Sometimes automotive advertising vendors that we consider to be “old news” are really just so far ahead of the curve that their established solutions remain cutting edge beyond the typical limited shelf life of other less forward thinking technology based applications.  I am anxious to listen and learn from Patrick and Stephen and I anticipate that several new shared opportunities will be discovered during our online discussion.  After all, what are friends and our Automotive Advertising Experts blog talk radio show for!”

About Patrick Kajirian

Patrick Karjirian graduated with honors from the University of Kent in Canterbury, England with a BSC in Multimedia Technology and Design.  He has worked on a broad range of projects from producing video commercials for cable television to managing online content for world-class ecommerce websites.  Patrick co-founded PEK Interactive, Inc., a web-solutions agency that specialized in web design and online marketing.  Patrick also worked as an instructor for reputable institutions such as The Art Institute of California teaching classes in Motion Graphics, Film Production, and 3D Animation.

Today, Patrick is the Web Technology Architect for EVOX IMAGES ® .  Additionally, Patrick spends his time in emerging technologies such as Cloud Computing, Mobile Development, and Social Media.  He dwells on the web, which is the best place to find him.

About Stephen Miranda

Stephen Miranda graduated from the City University of New York, Hunter College in New York with a BA in Studio Art.  A versatile problem-solver, he has directed international, multi-media productions that range from steel engineering, light industrial fabrication, to CGI imagery pipelines.

Presently, Stephen is the Product Development Manager for EVOX IMAGES ® .  A recent New York transplant to Los Angeles, in his spare time Stephen explores the Southland with his wife and dog.

About EVOX IMAGES ®

EVOX IMAGES ® was founded in 1995 and offers a complete package of unbiased, high-quality, consistent still and interactive US vehicle imagery.  The purpose and passion that drives EVOX IMAGES ® is to continuously break new ground and lead our industry forward.  We believe there is no better industry than automotive and no better clients than our own.

For nearly a decade, EVOX IMAGES ® has produced high-quality imagery and projects for our clients; and we continue to grow, which we believe is testimony to the unparalleled completeness of our product offerings, high quality imagery and services we provide.  We strive to make vehicles available as soon as they are released, providing you with the most vehicles and the most content, on an unmatched delivery schedule.  Our ongoing strategy is to develop high-quality, interactive library content; EVOX IMAGES ® was the first to introduce 360 Spins and Interior Panoramas into the automotive industry and we continue to invest in breakthrough products like these to offer the most powerful solutions for your continued business needs.

Highlights and USPs:

• Imagery available starting MY2000
• 650 new cars added to each model year – with absolutely no carry-over
• Featured on 8 of the top 11 automotive portal sites
• Licensed by over 22,000 dealer websites in addition to automobile manufacturers, newspapers and other users of vehicle imagery worldwide

About Philip Zelinger

 Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the auto industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include;  GetAutoAppraise,  DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot, PSCars.Com, AIS Rebates, AdvantaStar and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., EVOX IMAGES ® or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club organized by Ken Gibson, the Automotive Digital Mastery Club.  The pair of auto industry experts shared their visions for the growing role of social networking for automotive advertising agencies while discussing the new online community on the blog talk radio show Auto Industry Insiders featured on AdAgencyOnline.Net.  The show aired on Thursday, March 10th, 2011.

Philip has agreed to support the new online resource community by contributing as a Subject Matter Expert, (SME), specializing in Technology Integration and Vendor Negotiations.  A number of equally respected auto and automotive advertising industry consultants were mentioned as potential qualified contributors, however, Philip was quick to point out that formal invitations have yet to be delivered or accepted. 

“Professionals like Ralph Paglia, Brian Pasch, Jared Hamilton, Chris Saraceno, Keith Whann, Scott Monty and Jody Devere have already invested their time to develop and support their own online networking communities.  Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers.  I am confident that they would see the value in any additional efforts to educate our shared online friends.  However, individual obligations, personal agendas or potential conflicts of interest might preclude them from participating in the Automotive Digital Mastery Club.  Similarly, consultants referenced during the show like Joe Webb, Mark Dubis, Gary May and others are under no obligation to join or support Ken’s new online community. The on air discussion with Ken introducing his new forum was intended to surface the shared opportunity for their consideration and to hold them up as shining examples of the quality of the professionals that Ken hopes to attract.  After all, what are friends for!”    

ABOUT AUTOMOTIVE DIGITAL MASTERY CLUB

The Premier Exclusive group of the best and brightest in automotive digital marketing. Membership by invitation or referral only.

Every industry has its leaders, movers and shakers, and subject matter experts. We have created this club to bring together three groups of people: subject matter experts who are the best in the world at what they do; top auto dealers and dealership groups who are the best and want to stay on top by getting better at digital marketing; and top industry sponsors who support this effort and play a key role in advancing digital solutions.

HOW THE CLUB WORKS

Subject matter experts  (SME’s) are already recognized innovators and leaders in helping dealerships understand and capitalize on internet-related solutions. They are actively involved on a regular basis in the field, relentlessly driving for improved results as they work with Dealer Principals, General Managers, and Internet Sales Managers.

This group of SME’s provide exclusive content to Members via webinars, best practices, whitepapers, case studies, and resource material that is not readily available anywhere else. Every member has access to this collection of material created by the best brains and experience in the industry. Members also have access to each of these SME’s on a private basis (fee paid separately).Sponsors support the work of the club by financial contribution, to maintain the site, publish the content, and facilitate communication among the SME’s, Members, and Sponsors. Sponsors may be suppliers, vendors, consultants trade groups, publications or associations.

ABOUT KEN GIBSON

The Automotive Digital Mastery Club is the brainchild of Ken Gibson, a veteran consultant and trainer since 1974. Ken serves as Founder and Director of the Club, and oversees all operations. Ken is the Founder and President of Gibson Internet Marketing Consultants.

With over 15 years of digital marketing experience in several industries, and 7 years of automotive digital marketing consulting and training, Ken is unique in assembling the resources the industry needs to prosper in the new media age and the New Economy.

Ken has been the Chief Internet Consultant and Trainer for the Colorado Independent Auto Dealers Assn, developed their education and training programs, and trained over 100 dealers on internet marketing. Ken is a national speaker, and last year spoke at NIADA, Digital Dealer Conference, and several local and state associations.

Ken can be reached at kg@automotivedigitalmastery.com – http://automotivedigitalmastery.com 

About Philip Zelinger Read the rest of this entry »

To train — or not to train — is not the question according to automotive advertising agencies who understand the importance of investing in the people part of the sales and service process by providing training before, during and after the sale.  Training has often been considered as an afterthought by auto dealers who have enjoyed the luxury of having more customers than cars with a never ending supply of salespeople and service writers who earned a higher than average income for their efforts.  Today’s consolidating auto industry has changed the math for auto dealers who now have to deal with shrinking sales volumes, reduced profit margins and the resulting loss of a ready willing and able sales and service staff whose incomes have been reduced along with dealer profits. 

Automotive advertising agencies have always been tied to their auto dealer clients bottom line — whether they knew it or not — and today’s automotive advertising agencies are realizing that their areas of responsibility do not stop at the front door of the auto dealership.  Automotive advertising plans geared for the Internet using digital marketing platforms coupled with internal sales and service processes powered by integrated technologies provide efficiencies that allow auto dealerships to operate with reduced budgets and support staff in sales and service. 

Unfortunately, many auto dealers and automotive advertising agencies have been operating with the false sense of security that the people aren’t as important as the technology and/or the processes that they have applied to replace them.   That is as untrue today as it was yesterday. People still like to do business with people that they like and human nature has survived on the world wide web.  The real solution for auto dealers forced to operate with fewer sales people and service writers is to train them in the use of the new technology, however, not at the expense of training them in understanding human nature and proven old school best practices to sell a car.

New technologies and automotive advertising applications include training solutions that offer efficiencies similar to other sales and service processes that have been applied to reduce expenses for auto dealers.   However, even the best training system can’t teach someone to be a nice person and/or to place their customer’s interests ahead of their own.  These applications must be coupled with people skills that are best hired vs. taught and they start before the sale or even the hiring of the sales person or service writer ever begins.  Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal — http://AdAgencyOnline.net — reflected on the future of the retail auto industry and automotive advertising on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  Philip focused on market conditions beyond the control of auto dealers and the automotive advertising agencies that serve them. “The downsizing and consolidation of the retail auto industry in response to a shrinking economy was compounded by government intervention in the manufacturing and business sector in ways that could not have been imagined.  The changes in the market and the economy were beyond the control of independent auto dealers and the interventional role of government could not have been foreseen.  The impact on the retail auto industry has been profound with many auto dealers closing their doors; some voluntarily and others by government and/or factory dictate.  The ripple effect of these closings on automotive advertising agencies and the fear of even more government regulations that impose restrictions on lenders coupled with excessive taxes and fees on small business — such as those associated with the new health care system — have already contributed to the malaise in the retail auto and automotive advertising industry beyond what could have been anticipated by normal market corrections.  Further government intervention in the free marketplace with pending legislation like Card Check that threatens to unionize independent retail auto dealerships by eliminating the right of workers for a private vote on the decision to unionize a dealership, and artificial taxes on utilities and fuel costs imposed by legislation like Cap And Trade that creates a government controlled taxing authority on carbon emissions, threaten to decimate our economy with a direct impact on projected retail auto sales and the automotive advertising industry.” Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on the automotive advertising resource/networking portal AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time, advised automotive advertising agencies to attend The 9th Digital Dealer Conference & Exposition.  Philip announced his support of the conference during his blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that aired on July, 05, 2010.

Philip commented on his participation in all eight of the previous Digital Dealer Conferences along with some details about the theme for the Fall 2010 conference to be held at The Mirage Hotel in Las Vegas October 12-14, 2010, “I have been invited to host sessions on automotive advertising for the past eight Digital Dealer Conferences and I am proud to accept their invitation to submit my proposal for the 9th Digital Dealer Conference & Exposition.  Their theme is — New Ideas, New Revenues, New Efficiencies, Greater Profits — and it couldn’t be a better fit for today’s struggling auto industry.  I have submitted my proposed session for approval — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits — and I have already started preparing the material to support my formula on monetizing social media for automotive advertising agencies.”

The Digital Dealer Conferences represent an opportunity for auto dealers to listen and learn from automotive advertising experts like Philip Zelinger and dozens more like him that share a philosophy that a rising tide floats all boats.  The sessions conducted by these auto industry professionals sharing best practices in online automotive advertising are complimented by the exhibits presented by various automotive advertising and auto industry vendors who support the conference.  In addition to the attending the sessions and visiting the exhibits most auto dealers and automotive advertising agencies take advantage of the social networking that takes place in this real world venue to build on the relationships that they have matured throughout the year in their online social networking communities.

Philip discussed his planned meetings at The 9th Digital Dealer Conference & Exposition with the confidence that they represent a key reason for his participation in the conferences, “I have a personal branding line that represents my philosophy in both my personal and business life — What are friends for!  I have found that relationship based selling is the key to success in the retail auto industry.  My previous experience as an Auto Dealer and my present role as the President of a national network of independent affiliated automotive advertising agencies has taught me that people like to do business with people that they like.  My formula for monetizing social media for automotive advertising agencies relies on the fact the market is a conversation amongst friends.  I see the Digital Dealer Conference as a real world version of the virtual world network that I have formed for myself as well as my auto dealer and vendor clients to extend our spheres of influence and expand our top of the mind awareness to potential customers.” Read the rest of this entry »