Archive for the “DealMaker.Com” Category

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), — George Stellweg, Forest Williams and Carlos De La Guardia.  The trio of auto industry, government and technology insiders will be discussing the introduction of their game changing electric vehicle charging solution in advance of the upcoming 10th Digital Dealer Conference & Exposition at The Rosen Shingle Creek Resort in Orlando Florida April 19th – 21st., 2011.  The show hosted by Philip — Lunch With Phil Discussing Automotive Advertising —  will air Monday, April 11th., 2011 from 12 Noon EST to 12:30 PM EST on  WAAOL, All Automotive Advertising News All The Time hosted by Ad Agency Online. Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club organized by Ken Gibson, the Automotive Digital Mastery Club.  The pair of auto industry experts shared their visions for the growing role of social networking for automotive advertising agencies while discussing the new online community on the blog talk radio show Auto Industry Insiders featured on AdAgencyOnline.Net.  The show aired on Thursday, March 10th, 2011. Read the rest of this entry »

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Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST.  The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the technology sector; but not for the same reason as the consolidation in the retail auto industry.  Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show scheduled for Wednesday, March 02nd. 2011.  Philip will be interviewing two of the founding partners of myNegotiation.com, Gerry Booth and Greg Wayer, in an open forum with his online audience of automotive advertising decision makers who will be invited to call in questions about this new online conversion tool.   Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, will be dedicating his Auto Industry Insiders blog talk radio show on Thursday, February 03rd, 2011 to review vendors exhibiting at the 2011 NADA Convention to discover new technologies and vendor solutions at the convention.  The Auto Industry Insiders show is recognized as a “network of networkers” where automotive advertising experts share best practices for their online audience of automotive advertising decision makers.

Philip will discuss his agenda and list the automotive advertising vendors and applications that he is considering as preferred automotive advertising vendors on AdAgencyOnline.Net. “I have a laundry list of needs presented by our affiliated automotive advertising agencies to better serve their auto dealer clients ranging from DMS systems to integrated CRM applications and online conversion tools.  Auto dealers are demanding more for less and the solution lies in new technologies that provide efficiencies in the sales and service process at the dealership as well as the new online showrooms that are dominating the retail auto industry.  I scheduled a Pre-NADA Convention Networking Party on Friday evening from 5PM to 7PM at the Ritz Carlton Hotel Lobby Lounge co-hosted by my newest vendor client Intellacar to launch their new mobile sales presentation platform and to coordinate the agendas of several affiliated automotive advertising agencies and vendor clients who will be walking the exhibit isles with me during the convention.”

The 2011 NADA Convention is being held at The Moscone Center in San Francisco February 5-7, 2011 but Philip explained that productive activities for automotive advertising agencies and vendors are not limited to the exhibit hall. “On Friday evening I will be rushing from my event at The Ritz Carlton to a Wine Tasting Dinner at Le Charm Restaurant hosted by Brian Pasch for PCG Digital Marketing followed by another stop at The City Club Of San Francisco for an event sponsored by Autodata with an invitation to discuss new business with their CEO Greg Perrier and Vice-President Of Business Development Mike Benavides.  I have to miss an event co-sponsored by J.D. Power and Associates and izmocars at the Moscone Center and several others that promise new business opportunities.  Fortunately several of my affiliated automotive advertising agencies will be able to attend the ones that I miss to represent our shared interests.  After all, what are friends for.”

Some other vendor parties being hosted during the convention on Friday evening include the kbb.com reception at Spur Urban Center, NADA welcome reception co-hosted by J.D. Power and Associates and the NADA/Dealer Academy Reception at Fairmont San Francisco.  Saturday events discussed by Philip that he will be attending include the Cars.Com Rise and Shine Breakfast at The Moscone Center followed by his guest speaking engagement at the Chrysler Minority Dealer Association during their annual meeting at Hyatt Fisherman’s Wharf. 

Saturday evening for Philip will include a brief stop at a party hosted by eCarList at XYZ Lounge in the W Hotel followed by a V.I.P. dinner party sponsored by his vendor client SiSTeR Technologies at The Grand Cafe Peacock Terrace to celebrate their recently awarded patent on their proprietary automated video production marketing platform.  Other events delegated to Philips’ affiliated automotive advertising agencies include the Time Magazine Dealer Of The Year Brunch at the Ritz-Carlton Ballroom and Gallery, the Dealer.Com Reception at the Asian Art Museum and the RouteOne Reception at The Parlor on Fisherman’s Wharf. 

Philip commented on his hectic schedule at The convention. “I am fortunate to have more friends and past, present and pending clients than I can possibly fit into a three day convention. Between myself and my associates I hope to be able to meet as many as possible and I should be able to catch up with the rest in private meetings at our suite, on the convention floor and at seminars that provide a shared learning experience.”

Sundays calendar for Philip will be dominated by early morning meetings followed by Super Bowl themed parties starting with an event hosted by Sean Wolfington from Tier 10 Marketing and his other affiliated companies including Brian Pasch representing the Automotive Advertising Network, (AAN).  The DealerTrack post-Super Bowl Party is on the list of must attend events that Philip is hoping to fit into his Sunday schedule along with several OEM sponsored receptions individually hosted by One Ford and Team Detroit, General Motors, Chrysler Group, Mazda, Mitsubishi Motors, Subaru of America and Hyundai Motor America.

Parties and private meetings will be discussed on the Auto Industry Insiders show, however Philip commented that he is equally focused on investing time at the exhibit hall and select seminars.  “I have taken advantage of the online services offered by NADA this year to organize my time on the floor.  At last estimate I have 23 individual must see vendors who have set aside time to meet with me and mine to discuss them and theirs at their booths.  Of course most visits will be little more than a walk by to catch up with old friends and schedule meetings after the convention to talk about new business opportunities or to develop new ones.  Frankly, were it not for the NADA Convention my relationships with these critical vendor partners would be limited to impersonal phone calls, emails or online networking.  Of course I conduct my business online all year so I am not complaining, but there is nothing like a friendly drink or a business card followed by a handshake to close a deal, make new friends and thank some old ones.” Read the rest of this entry »

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