Archive for the “Detroit Marketing Company” Category

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote.  The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.

Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes.  Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked.  Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price.  Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service.  Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase.  Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”

“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers.  Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all.  The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer.  Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective  quickly converts to finding a dealership that they are comfortable with.  Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”   

“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds.  They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”

“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in.  In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit.  When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”

About Carlos Diaz

In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO.  Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.

Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.

For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.

In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was.  Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development.  Carlos managed six Business Development Centers for 7 franchises,  all powered by his InstaQuote system.

About InstaQuote

• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.

• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.

Products/Services

InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.

The InstaQuote Philosophy

1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.

2. Incorporate the latest web based technologies that enhance the overall customer experience.

3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.

4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.

5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders”  and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies,  Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts.  Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions,  Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net , instructed his affiliated automotive advertising agencies to shift their focus from conventional automotive advertising media to social networking based marketing channels. Philip announced his organization’s decision to downsize their highly profitable radio, T.V. and print production divisions along with their conventional broadcast media placement services on his blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that aired as an encore presentation today, Monday November 30th 2009 on the site’s blog talk radio station, WAAOL, All Automotive Advertising News All The Time.

Philip developed AAOL as an online communication / distribution system for a national network of independent automotive advertising agencies, production partners and select vendors that use the proprietary operating system to leverage their resources for their auto dealer clients. AAOL was ahead of the curve when they shifted their focus from radio, T.V. and print media to Internet based digital marketing and the same foresight is being applied with Philip’s recent announcement that social networking will be their marketing platform for the future.

Philip explained his position to his online audience of automotive advertising agencies and automotive advertising insiders as follows; “The Internet already attracts 93% of today’s auto shoppers. The consumer’s reliance on social networking sites to provide information sourced from “trusted friends” vs. an auto dealer or their automotive advertising agency has already been established. People have always liked to do business with people that they like and relationship based selling is not new. What is new is the ability for consumers to bypass an auto dealer’s website or online marketing message when purchasing a new or used vehicle in favor of a trusted third party social networking community where likeminded auto shoppers are able to share their shopping experience before, during and after their sale / purchase. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different.”

“In today’s shrinking auto industry automotive advertising agencies must forego their own interests and short term profits realized by their in-house production and conventional media profit centers in favor of providing the maximum R.O.I. for their auto dealer client’s automotive advertising dollars. Auto dealers are demanding more for less from their automotive advertising agencies based on shrinking budgets and social networking sites are technically free. Of course the investment has shifted from the auto dealer’s money to the automotive advertising agencies time and effort however, a properly focused automotive advertising agency can accept their new areas of responsibility as a way to improve the R.O.I. on their retainer and provide job security at a time when auto dealers are looking to cut costs which might include their agency fees.”

Several automotive advertising vendors were discussed during the blog talk radio show along with some best practices in a problem / solution format. AdAgencyOnline.Net is recognized as “The One Stop Site For All Of Your Automotive Advertising Needs” and a number of preferred automotive advertising vendors were referenced which integrate principles of social networking into their applications. Specifically, FirstLook and their Customer Optimization marketing platform and SiSTeR Technologies Video CarLot – which provides enhanced relevancy with vehicle information through their automated video production platform and distribution process – were suggested to the online audience anxious to learn how they can use social networking to sell and service more vehicles. Read the rest of this entry »

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Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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AdAgencyOnline.Net reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors. According to Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time - Ai Media Group is on the short list to be approved as a preferred automotive advertising vendor on the free automotive advertising resource / networking portal.

Philip interviewed Sergio Alvarez, the COO of Ai Media Group on his blog talk radio show “Automotive Advertising Experts” that aired on May 15th 2009 to review their unique S.E.M. services. Philip and Sergio discussed best practices in Search Engine Marketing, (S.E.M.) in a problem / solution forum. The show is scheduled to run as an encore presentation today, Thursday, July 16, 2009 between 12:00 Noon EST and 12:30 PM EST and it is available as a downloadable podcast at http://www.blogtalkradio.com/adagencyonline .

Philip explained why Ai Media Group is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net, “I have always prioritized Search Engine Optimization, (S.E.O.), over Search Engine Marketing, (S.E.M.), because of my preference to develop long term branding messages for my auto dealer clients vs. short term digital marketing campaigns. My goal has always been to provide lasting “top of the mind awareness” to a targeted audience to build frequency through consistency to insure retention of the message. That said, I also recognize the need to jump start online marketing campaigns for new accounts through the use of Pay Per Click, (PPC), digital marketing campaigns often directed to specialized landing pages or micro-sites to extend the online footprint for my auto dealer clients who demand instant and verifiable results.”

“My interest in Ai Media Group was sparked by their proprietary software application that relies on an algorithmic formula to manage and monitor PPC campaigns in a scalable fashion providing efficiencies in the process that is not offered by other outsourced S.E.M. vendors that I have used. Of course the process is not completely automated; which is a good thing since the science of S.E.M. is best supported when it is managed and monitored by an experienced professional who knows what to look for when evaluating the volumes of data that is required to conduct a comprehensive PPC campaign. I was impressed by the knowledge and experience of the Ai Media Group’s support team and the diverse background that Sergio Alvarez represents. I have always valued people over product and price and I am confident that Ai Media Group provides the right mix of both.”

About Sergio Alvarez

Sergio Alvarez, COO and Founder of Ai Media Group has led some of the most successful sales teams across the country in the internet sales arena. Mr. Alvarez led the top-ranked sales team in the nation for Verizon’s SuperPages for four consecutive years and was instrumental in training and developing the roll out of the Superpages.com strategy. In 2005 he rolled out Yahoo Yellow Pages in the New York Market as Vice President for Ambassador Media Group where he led Yahoo Yellow Pages in online revenue growth. As EVP at Ambassador Internet Mr. Alvarez launched an internet only sales team and developed an industry first budget and planning tool for his sales force.

More recently Mr. Alvarez has been working with the Automotive community presenting at NADA helping to bring more dealers online with measurable business results previously unattainable. The mapping technology and proprietary algorithmic systems developed by Ai Media has led to the success of dealers across the county, generating leads and business intelligence never before seen.

About Ai Media Group

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists.

Ai Media Group is made up of a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated. “In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.”The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”"Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

The following links provide additional information on Ai Media Group:

http://www.reuters.com/article/pressRelease/idUS160581+02-Sep-2008+BW20080902

http://aimediagroup.com/press/yahoofinance_adm.html?.v=1

For more information, visit http://aimediagroup.com/ .

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Ai Media Group or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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AdAgencyOnline.Net is an automotive advertising networking portal sponsored by Ad Agency Online, L.L.C., (AAOL). The automotive advertising site leverages the resources of a national network of independent automotive advertising agencies and automotive advertising vendors to benefit their auto dealer clients and share best practices with their affiliated automotive advertising agencies. Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time - will be interviewing Al Cantarella, the President of an affiliated automotive advertising agency of AAOL, Advertising Technologies, Inc., on “The Lunch With Phil Discussing Automotive Advertising” show. The show is scheduled to air live Monday, June 29th, 2009 between 12:00 Noon EST and 12:30 PM EST, however it can be downloaded as a podcast after the show by visiting www.blogtalkradio.com/adagencyonline .

The blog talk radio show will introduce a new email based community automotive advertising campaign hosted by CityTwist that is scheduled to begin its national launch on July 15th, 2009. The packaged marketing platform consists of a targeted 100,000 piece email blast sent to a 15 mile radius from the participating automobile dealerships. The proprietary list of opt in email addresses used for the email blast as well as the online distribution platform and creative is being provided by CityTwist, a preferred automotive advertising vendor featured on AdAgencyOnline.Net. The list is filtered by zip codes, relevant demographic and household information sourced from the Post Office to maximize the R.O.I. for the participating automobile dealerships. The fee per dealer is based on a 10,000 piece email blasts with their own sales or service offers but the price per email is based on the leveraged price earned by the 100,000 piece volume discount. At the time of this article the price has not been confirmed, however it is expected to represent a deep discount for participating auto dealers.

Added value for auto dealers participating in the “Community Sales Event” will be offered in the form of free promotions provided by some of the preferred automotive advertising vendors featured on AdAgencyOnline.Net that will be supporting the promotion. SiSTeR Technologies Video CarLot is an automated video production application that converts the still pictures on an auto dealer’s website to video and then distributes them to selected third party advertisers as well as the search engines through their dedicated API with You Tube. Auto dealers participating in their local Community Sales Event will be invited to take advantage of SiSTeR Technologies “5/50 – No Car Left Behind” promotion that will convert 50 of their web site’s vehicles into videos posted on their site. In addition, 5 of those videos will be pushed to You Tube with no contract obligation or fees. In addition, the packages will include a six month agreement with Argistics for the use of their customer interaction application – AutoTransaXion. The basic service included in the promotion provides a two way video chat program linked from the email blast connecting directly to the participating auto dealer’s sales staff or BDC. The service will extend beyond the sales dates for the email blast and will serve as the ultimate conversion tool when installed onto the dealer’s website. Finally, all participating auto dealerships will be invited to post their entire used car inventory on EveryCarListed.Com for no fees and no contract in accordance with their standard dealer agreement. This inventory based website is quickly growing into one of the most visited websites on the Internet and it boasts exposure for auto dealers on the WWW that they could not achieve on their own.

Philip Zelinger described the unique value of the Community Sales Event for his affiliated automotive advertising agencies, auto dealer clients and site visitors, “In today’s troubled times everyone is looking for ways to do more with less. Ad Agency Online was formed to leverage the resources of the independent affiliated automotive advertising agencies that use our proprietary online communication / distribution system as the “ultimate outsourcing tool.” AdAgencyOnline.Net took our leveraged and linked resources to the next level by inviting cutting edge automotive advertising vendors to join our online social networking community to further serve our affiliated automotive advertising agencies and auto dealer clients. The Community Sales event links four of our preferred automotive advertising vendor clients into one offering. CityTwist provides the distribution channel through their online “Do It Yourself” automated email application, Argistics provides an integrated conversion tool to increase sales and service opportunities, SiSTeR Technologies provides their video productions to reduce the bounce rate and increase conversions on the participating auto dealership’s websites and EveryCarListed.Com extends the reach of the campaign by enhancing the dealer’s presence on the WWW. It is a perfect example of “connecting the dots” of networked relationship and resources. Combine these technologies with the dollar leverage of a community sales event and you can’t beat it!”

About Advertising Technologies

Advertising Technologies staff commands over 20 years of automotive and advertising experience. Based in Houston, Texas, they service their nationwide clients with one goal in mind… to increase showroom traffic while minimizing their advertising expenditure.

They deal in Direct Response advertising for their dealers via Infomercials, 30 second spots, a 24/7 live operator call center tied to a host of Auto Credit Hotlines and Vanity numbers such as 888-EasyLoan. Advertising Technologies believes that Direct Response, not general advertising, is the real gold standard. Direct response advertisers know “to the dollar” how effective their programs are and in today’s struggling economy R.O.I. is king.

Advertising Technologies provides television production, radio production, newspaper layout and design, internet marketing, complete media research, media buying, sales training, on-hold messages, fixed operations marketing, billboard design and much more at an advertisers request. According to Al Cantarella, the President of Advertising Technologies, “Today’s struggling economy suggests that businesses will increasingly demand results in cool, hard cash; and that means… Direct Response.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay and Owen G. Cone from Colliers Abood Wood-Fay Real Estate, (C.A.R.S.), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.

For additional information on www.AdAgencyOnline.Net , to participate in the Community Sales Event in your area in your area or for information on any of the vendors featured on AdAgencyOnline.Net that will be discussed on the blog talk radio show with Philip Zelinger and Al Cantarella go to http://www.blogtalkradio.com/adagencyonline and download the show. Automotive advertising agencies, auto dealers or automotive advertising vendors that wish to join AdAgencyOnline.Net or seek representation by Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net or call him at 1-888-796-2228. To quote Philip, “Help is only a click away!”

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