Archive for the “Detroit Marketing Company” Category
Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Deal Maker, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Hal Howard, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, Video Car Lot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, Auto Industry Insights, AutoIndustryInsights.Com, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bulldog Marketing Technologies, BZ Results, C.A.R.S., CarFolks.Com, CityTwist, Colliers Abood Wood-Fay, DealerRefresh.Com, DealMaker.Com, Don Pollock, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, FirstLook, Gumiyo, Hal Howard, Incentive Research, Jared Hamilton, Jeff Kershner, Joe Grieshop, laser stream video, Lead Scoring, leadconverter, Liquid Motors, MAP, Mark Burack, Market Acceleration Partners, NADA, nada-24, NeoSynergy, new wave automotive, NWA, Pat Ryan Jr., philip zelinger, R. L. Polk & Co., Ralph Paglia, Rick White, SiSTer Technologies, TheDealerDashBoard.Com, Tim Zierden, veeple, Video CarLot
AdAgencyOnline.Net is an automotive advertising resource / networking portal designed to share best practices with their online following of automotive advertising agencies, production partners and select auto industry vendors that share their stated vision to “blur the line between the real and the virtual world.” AutoIndustryInsights.Com has a similar focus however they have extended their audience and message by linking to a number of established automotive advertising social networking sites to include issues that are relevant to automotive advertising agencies, auto dealers, auto industry vendors and even consumers anxious to listen and learn from the site’s featured “Auto Industry Insiders.” Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time - featured on www.AdAgencyOnline.Net expressed his support for www.AutoIndustryInsights.Com site and their anchor sponsor www.EveryCarListed.Com on the blog talk radio show “Lunch With Phil Discussing Automotive Advertising” that aired on WAAOL on Wednesday, June 3rd 2009. The show is available as a podcast by visiting http://www.blogtalkradio.com/adagencyonline or http://adagencyonline.net.
Philip Zelinger explained his reasons for selecting EveryCarListed.Com as a preferred automotive advertising vendor on Ad AgencyOnline.Net and his support for their automotive advertising social networking site AutoIndustryInsights.Com, “After 25 years as a General Manager, Executive Dealer Principal and then Auto Dealer, followed by my past 10 years running automotive advertising agencies representing auto dealers and auto industry vendors, I have a unique empathy for my auto dealer / vendor clients. Today’s troubled economy has placed a new urgency on maximizing R.O.I. on all levels. The Internet and the technology driven digital marketing applications and selling systems that are being built to take advantage of the World Wide Web to sell cars and service are growing too fast for the average auto dealer or automotive advertising agency to keep up. AdAgencyOnline.Net serves as a filter of sorts to review cutting edge automotive advertising applications for automotive advertising agencies, however, consumers can be just as confused by the many new resources that they have available on the Internet. Social networking sites populated by fellow consumers provide a new way to share shopping experiences between likeminded consumers before, during and after their purchase however they are missing the auto dealer’s side of the story. Similarly, auto dealers are becoming increasingly aware of the need for them to understand their online customer’s needs in today’s troubled times. AutoIndustryInsights.Com was designed by EveryCarListed.Com to act as a bridge to provide the “inside story” to anyone that visits the site. The “Auto Industry Insiders” section represents several highly respected individuals as well as the auto industry social networking sites and blogging forums that they host.”
ABOUT AUTO INDUSTRY INSIGHTS
The auto industry is changing at a rapid pace. Issues that drive tomorrow didn’t exist yesterday. The only constant that has survived in both the real world and the virtual one being built on the World Wide Web is change. The auto industry professionals that support and contribute their insights to this open forum recognize that “a rising tide floats all boats” and they have come together to share best practices in support of that shared wisdom.
The founding sponsor of Auto Industry Insights is EveryCarListed.Com. They invested their time, effort and most importantly their relationships in the auto industry to provide the insights shared by the Advisory Panel of “Auto Industry Insiders” who have posted links to their individual auto industry social networking and blogging sites. In addition, the panel writes and posts articles in the “Hot Topics” section that address current events and common issues in the auto industry in a problem / solution format intended to both teach and entertain site visitors.
New car buyers, used car buyers, auto dealers, automotive advertising agencies and auto industry vendors are all invited to join the Auto Industry Insights family in our “Customer Insights” section to contribute to the posts on our Hot Topics so feel free to add your insights to ours. After all, what are friends for!
ABOUT EVERYCARLISTED.COM
EveryCarListed.com powered by Superpages.com® is one of the nation’s largest free-listings Web sites for automobiles, designed to contain all new and used vehicles for sale in the U.S.A subsidiary of Idearc MediaTM, Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings, including all dealer inventories at a basic service level free of charge and allowing all For Sale by Owner listings to be placed for free, EveryCarListed creates a powerful online automobile marketplace.
Millions of current vehicle listings, updated daily, and signed agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site. EveryCarListed has its headquarters in Tyler, TX. For more information visit www.everycarlisted.com/corporate or call 903-593-5400.
How does EveryCarListed.com(SM) work?
- Dealers and individuals can list vehicles for sale at no charge with our basic service.
- Shoppers search the site by vehicle make, model, year and browse by city and state to find listings in their area.
- Basic search results offer vehicle lists, maps and value comparisons.
- Listings are updated daily to ensure inventory changes are accurately reflected on the site.
- Signed agreements with Original Equipment Manufacturers make these updates possible.
Why do automobile dealerships use EveryCarListed.com(SM)?
Even if a dealership has its own site, it may not appear in search results when consumers are looking online for cars. Here are some benefits to listing on EveryCarListed.com:
- Consumers love one-stop shopping. EveryCarListed.com(SM) is building the largest inventory of vehicles on the Internet, so shoppers will use the site as their main automobile resource.
- We have an unfair advantage. As a part of Idearc Media, our site gets additional exposure from the Superpages.com® network. This means your dealership inventory may be seen on additional sites such as Superpages.com, which received over 669 million searches per month in 2008.
1. Idearc Media internal source files – Idearc Media Co-Brand report. Based on total average searches from January – June 2008. Includes total Superpages.com Network searches. Numbers include white pages, yellow pages and general searches.
©2009 Idearc Media LLC. All rights reserved.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., www.EveryCarListed.Com , www.AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###
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Posted by: Phil Zelinger in AAXâ„¢, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bulldog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, ConsumerCleanse, Deal Maker, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Ai Media Group, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bulldog Marketing Technologies, BZ Results, C.A.R.S., CarFolks.Com, CityTwist, Colliers Abood Wood-Fay, DealerRefresh.Com, DealMaker.Com, Don Pollock, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Fididel, FirstLook, Gumiyo, Hal Howard, Incentive Research, InteractNow, Jared Hamilton, Jeff Kershner, Joe Grieshop, laser stream video, Lead Scoring, leadconverter, Liquid Motors, MAP, Mark Burack, Market Acceleration Partners, NADA, nada-24, NeoSynergy, new wave automotive, Now MarketPlace, NWA, Pat Ryan Jr., philip zelinger, R. L. Polk & Co., Ralph Paglia, Rick White, Sergio Alvarez, SiSTer Technologies, TheDealerDashBoard.Com, Tim Zierden, veeple, Video CarLot
AdAgencyOnline.Net is a free automotive advertising resource / networking portal that provides a forum to present and review cutting edge automotive advertising vendors and applications to the automotive advertising industry. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of AdAgencyOnline.Net’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – interviewed Sergio Alvarez, the COO of Ai Media Group on the station’s blog talk radio show “Automotive Advertising Experts†to review their unique S.E.M. services. Philip and Sergio discussed best practices in Search Engine Marketing, (S.E.M.) in a problem / solution forum during the blog talk radio show that was broadcasted live on WAAOL on Friday, May 15th, 2009 and is available as a downloadable podcast at http://www.blogtalkradio.com/adagencyonline .
Philip described the added value provided by Ai Media Group that earned them consideration as a “preferred automotive advertising vendor†on AdAgencyOnline.Net, “I have always prioritized Search Engine Optimization, (S.E.O.), over Search Engine Marketing, (S.E.M.), because of my preference to develop long term branding messages for my auto dealer clients vs. short term digital marketing campaigns. My goal has always been to provide lasting “top of the mind awareness†to a targeted audience to build frequency through consistency to insure retention of the message. That said, I also recognize the need to jump start online marketing campaigns for new accounts through the use of Pay Per Click, (PPC), digital marketing campaigns often directed to specialized landing pages or micro-sites to extend the online footprint for my auto dealer clients who demand instant and verifiable results.â€
Mr. Zelinger continued in his evaluation of Ai Media Group by describing the unique aspects of their S.E.M. services, “My interest in Ai Media Group was sparked by their proprietary software application that relies on an algorithmic formula to manage and monitor PPC campaigns in a scalable fashion providing efficiencies in the process that is not offered by other outsourced S.E.M. vendors that I have used. Of course the process is not completely automated; which is a good thing since the science of S.E.M. is best supported when it is managed and monitored by an experienced professional who knows what to look for when evaluating the volumes of data that is required to conduct a comprehensive PPC campaign. I was impressed by the knowledge and experience of the Ai Media Group’s support team and the diverse background that Sergio Alvarez represents. I have always valued people over product and price and I am confident that Ai Media Group provides the right mix of both.â€
About Sergio Alvarez
Sergio Alvarez, COO and Founder of Ai Media Group has led some of the most successful sales teams across the country in the internet sales arena. Mr. Alvarez led the top-ranked sales team in the nation for Verizon’s SuperPages for four consecutive years and was instrumental in training and developing the roll out of the Superpages.com strategy. In 2005 he rolled out Yahoo Yellow Pages in the New York Market as Vice President for Ambassador Media Group where he led Yahoo Yellow Pages in online revenue growth. As EVP at Ambassador Internet Mr. Alvarez launched an internet only sales team and developed an industry first budget and planning tool for his sales force.
More recently Mr. Alvarez has been working with the Automotive community presenting at NADA helping to bring more dealers online with measurable business results previously unattainable. The mapping technology and proprietary algorithmic systems developed by Ai Media has led to the success of dealers across the county, generating leads and business intelligence never before seen.
About Ai Media Group
The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists.
Ai Media Group is made up of a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.
Ai Media Group is headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated. “In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”
Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.”The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”"Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”
The following links provide additional information on Ai Media Group:
http://www.reuters.com/article/pressRelease/idUS160581+02-Sep-2008+BW20080902
http://aimediagroup.com/press/yahoofinance_adm.html?.v=1
For more information, visit http://aimediagroup.com/ .
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach†is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,†he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising†and “Automotive Advertising Experts.†The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts before his online discussion with Sergio Alvarez from Ai Media Group including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Christy Roman from Now MarketPlace and most recently Hal Wendel from Fididel discussing their online transaction tool InteractNow.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., Ai Media Group or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor†on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Bulldog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, ConsumerCleanse, Deal Maker, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, Video CarLot, tags: 6th Digital Dealer Conference, AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bulldog Marketing Technologies, BZ Results, C.A.R.S., CarFolks.Com, CityTwist, Colliers Abood Wood-Fay, DealerRefresh.Com, DealMaker.Com, Don Pollock, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, FirstLook, Gumiyo, Hal Howard, Incentive Research, Jared Hamilton, Jeff Kershner, Joe Grieshop, laser stream video, Lead Scoring, leadconverter, Liquid Motors, MAP, Mark Burack, Market Acceleration Partners, NADA, nada-24, NeoSynergy, new wave automotive, NWA, Pat Ryan Jr., philip zelinger, R. L. Polk & Co., Ralph Paglia, Rick White, SiSTer Technologies, TheDealerDashBoard.Com, Tim Zierden, veeple, Video CarLot
Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their auto industry social networking site AdAgencyOnline.Net, was invited for the fourth consecutive year to speak to the automotive advertising class at Northwood University in West Palm Beach, Florida. Ed Peters, an Associate Professor at Northwood University, introduced Philip to the class as “an auto industry and automotive advertising expert with a unique understanding of the technology that is shaping the future of the auto industry.â€
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Prior to Philip’s presentation at Northwood University he discussed his agenda for the class on a blog talk radio station, WAAOL, All Automotive Advertising News All The Time, that is featured on AdAgencyOnline.Net. The show, “Lunch With Phil Discussing Automotive Advertising,†is an open business meeting designed to share best practices with site visitors, affiliated automotive advertising agencies and auto dealer clients of AAOL. Philip explained that the information he planned to share with the class at Northwood was based on a seminar that he recently delivered in Las Vegas at the 6th Digital Dealer Conference.
The seminar at the 6th Digital Dealer conference discussed during the show and presented at Northwood expands on his business philosophy to network with automotive advertising professionals. Philip’s seminar was posted at www.digitaldealerconference.com as follows:
Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.
Sub-title: Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.
Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.†This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.
Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world†with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach†is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,†he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising†and “Automotive Advertising Experts.†The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor†on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†##
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, LaserStream Video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, Business Image Services, BZ Results, CarFolks.Com, CityTwist, Dale Pollak, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, vAuto, veeple, Video CarLot
Ad Agency Online, L.L.C., (AAOL), has redefined the role of full service automotive advertising agencies as evidenced by their hosting a social networking portal – http://adagencyonline.net – that provides free resources to the auto industry. The automotive advertising resource / networking portal has reviewed a diverse group of automotive advertising vendor applications and developing technologies for their auto dealer clients as well as site visitors. Business Image Services is the latest vendor to be reviewed by AdAgencyOnline.Net. Their “Experiential Marketing†methods use a new video display panel that promises to replace conventional point of purchase merchandising and billboard advertising.
Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger is scheduled to interview Ron Brown, the President of Business Image Services today, January 14th 2009, on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.†Philip explained his reasons for reviewing Business Image Services on a site that typically focuses on Internet based automotive advertising vendors, “The auto industry has turned to the Internet for cost effective ways to market to consumers but auto dealers are also asking their automotive advertising agencies to find new ways to attract customers in the “real world.†AdAgencyOnline.Net has focused on “blurring the line between the virtual and the real world†through new digital marketing techniques and developing Internet based technologies that integrate with proven selling processes in the real world. That said, we are not limited to Internet applications when it comes to selling cars and service. Our only objective is to maximize the R.O.I. for our auto dealer clients and point of purchase merchandising is an integral component in any comprehensive marketing plan.â€
Ron Brown operates Business Image Services from their facility in East Grand Rapids, Michigan. He has a B.B.A. from the Seidman School of Business at Grand Valley State that follows the teachings of Bill Seidman, the worldwide economic expert that appears often on CNBC, MSN and NBC. Ron was the first 18 year old Realtor in the State of Michigan in the early 1980’s and he extended his experience to include auto dealership sales in the early 1980’s where he sold cars part-time while finishing College. Ron clearly defines himself as an “Out of Home & Experiential Marketing Specialist.â€
Ron defines experiential marketing as follows:
· It create personal, memorable, and positive high impact emotional experiences
· It offers an engaging, entertaining, and interactive brand experience that is unmatched by traditional advertising
· It inserts advertiser directly (Face to Face) into the lives of their targeted customers
· Companies that deliver the right experience to consumers will succeed
· Experiential Marketing is the new paradigm leading the way in today’s changing marketing landscape
· It actually reaches your target consumers; while other advertising is intentionally avoided by your consumers.
Ron has assisted auto dealerships in Michigan to affordably and effectively drive customers into their showrooms. Industry analysts agree that Michigan has been hit the hardest by the downturn in the economy and the auto industry so his success there supports the value of his services. To quote Ron Brown on the subject, “If it will work in Michigan it will work anywhere! Automobile buyers are empowered with so many technologies to screen out advertising that it has become extremely difficult to effectively reach them and drive them into your dealership. We have developed effective high impact automotive dealership marketing strategies that reach auto buyers and drive them into your dealership. One jaw dropping strategy is to turn your auto dealership building windows into a panoramic video billboard using an amazing ¼†thick “see thru screen†that is installed in the store front windows of your dealership. We can turn your building into an on premise digital video billboard. It captures the attention of all of your drive by traffic drawing drivers – and buyers – into your dealership. We have found that our video panels also create a social media buzz; everyone that drives by will tell their friends and business associates to go to your dealership to see this unforgettable building size video display.â€
“Another effective strategy is to display automobiles “face to face†with consumers that have higher than average household incomes with discretionary dollars. One example is in the lobbies of movie theaters where people spend an average of twenty minutes. A similar strategy is to utilize shopping malls for back-lit billboard displays and auto displays. My role at Business Image Services is to assist auto dealers in adjusting components of their marketing/advertising plans that are not working and implementing experiential marketing that is working and driving consumers into dealerships.â€
AdAgencyOnline.Net has a number of blog talk radio shows that review automotive advertising vendors and new technologies including the “Lunch With Ralph Discussing Automotive Advertising†and “Automotive Advertising Experts.†The Lunch With Phil Show Discussing Automotive Advertising is an open business meeting with the affiliated automotive advertising agencies of AAOL and their dealer clients which is often the first step for automotive advertising vendors to becoming “preferred vendors†on AdAgencyOnline.Net.
AdAgencyOnline.Net’s audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives have learned to tune into WAAOL to find vendors, applications and even technologies that are not yet being discussed in mainstream media. The site features established applications such as DMS and CRM providers like ADP and BZ Results but they are better known for having introduced new conversion tools such as LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics 2 way video platform –AutoTransaXion – that links to an auto dealer’s DMS and CRM allowing for real time online negotiations in a “push/pull†environment for consumers.
Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.
AdAgencyOnline.Net has conducted interviews with nationally respected automotive advertising experts from a variety of specialties in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to support AdAgencyOnline.Net . The shared philosophy of all involved parties is that “A rising tide floats all boats.†To quote Philip Zelinger, “Help is only a click away!â€
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Posted by: Phil Zelinger in AAXâ„¢, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, AskPatty.Com, auto dealer, auto industry, Auto Industry Insights, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gary May, Gumiyo, Jared Hamilton, Jeff Kershner, Jody Devere, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, Scott Monty, SiSTer Technologies, veeple, Video CarLot
AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL), and their President, Philip Zelinger. AskPatty.Com is a “female friendly†auto industry social networking site headed by Jody Devere. These two separate and distinct online information resources will be linking their content on a new social networking community, “Auto Industry Insights,†(AII) supported by AAOL, AskPatty.Com and a select group of equally respected auto industry targeted online communities.
Jody was invited to sit on the “Advisory Panel†for AII based on her experience in the auto industry, established online and real world networking communities and her relationship with Philip Zelinger who will be serving as the senior moderator of AII. Automotive advertising agencies linked by AAOL represent a diverse group of auto industry vendor / clients as well as automobile dealerships that share their vision to “blur the line between the virtual and the real world.†AII is being formed to leverage the resources of several auto industry networking sites with that same common goal.
About Jody DeVere
Jody DeVere is the CEO and President of AskPatty.com, Inc. with more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman’s Automotive Association International - the premier women’s organization for women automotive professionals, a member of the Car Care Council Women’s Board , a member of the California State Advisory Board for SkillsUSA, Chairperson of the United Spinal Motor Sports Committee, and a member of the SEMA Businesswomen’s Networking Association and is the Editor of the Car Channel on Blogher.com.JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Car Care Council Women’s Board, BlogHer.org, SEMA, SEMA Business Women’s Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals. She has been a speaker with the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org).
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net with 25 + years of experience in the retail auto industry as a General Manager and Dealer Principal followed by 10 years in the automotive advertising industry including 3 years as the C.O.O. for a nationally recognized automotive advertising agency. Philip is the author of two books on the auto industry including one titled “How To Sell A Car – A Career Training Guide To The Auto Industry.†Philip founded AAOL in December of 2001 as an online communication / distribution system that operates as a “paperless†automotive advertising agency linking a national network of independent affiliated automotive advertising agencies, production partners and select vendors using a proprietary operating system that he developed. Philip is the host of AdAgencyOnline.Net, and the site’s featured blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The blog talk radio shows on WAAOL include; “Lunch With Phil Discussing Automotive Advertisingâ€, “Lunch With Ralph Discussing Automotive Advertising†and “Automotive Advertising Experts.†In addition to handling daily operations at AAOL and hosting AdAgencyonline.Net, Philip speaks at Dealer 20 Groups, is a regular guest speaker to the advertising classes at Northwood University in West Palm Beach Florida and a seminar host at a number of national auto industry conventions including four successive years at the Digital Dealer Conference.
About AdAgencyOnline.Net
AdAgencyOnline.Net was formed by AAOL to find, review and recommend automotive advertising applications and coordinated selling process for their auto dealer clients. Auto industry vendors reviewed on the blog talk radio shows on AdAgencyOnline.Net include; LeadConverter, AI Dealer, Laser Steam Video, NeoSynergy, CarFolks.Com, ADP, BZ Results, Kihon Media, R.L. Polk & Co., The Detroit Trading Exchange, Ebay Motors, Veeple, Dealer.Com, AdSymetrix, Gumiyo, vAuto, AAX, AdTel, ReachLocal, ecarlist, and nada-24 – among others.
Many of the featured vendors on AdAgencyOnline.Net have engaged AAOL as their automotive advertising agency and/or consultant including but not limited to ; DealMaker.Com, EveryCarListed.Com, SiSTer Technologies–Video CarLot, CityTwist, Argistics-AutoTransaXion and Bulldog Marketing Technologies.
About AskPatty.Com
The Ask Patty.com, Inc. website and blog that Jody heads is a safe place for women to get advice on car purchases, maintenance and other auto related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the U.S. AskPatty.com is a member and 2008 corporate sponsor of the Women’s Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women’s Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women’s Networking Group.
AskPatty.com is partnered with several auto industry sites including, but not limited to, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan.Com, Aware and BlogHer.com.
AskPatty.Com has an established track record in training. The site provides a variety of products and services designed to educate auto dealers and automotive advertising agencies including their highly regarded dealer certification program. Properly armed with the right tools and training dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US — Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.
Jody will be interviewed by Philip on the “Lunch With Phil Discussing Automotive Advertising†that will air on Monday, January 12th 2009. The blog talk radio show will focus on the planned AII “network of networkers†that Jody Devere / AskPatty.Com and Philip Zelinger / AdAgencyOnline.Net will be contributing to. The leveraged resources provided by this newly expanded networking community will benefit auto dealers, automotive advertising agencies and auto industry vendors across multiple channels. Consumers will also be invited to share their experiences before, during and after their vehicle purchase by commenting on posted blogs, discussions and even contributing their own posts.
The new online networking community will include a number of automotive advertising insiders and their established auto industry networking communities. In addition to Philip Zelinger and Jody Devere the advisory panel for AII will include; Ralph Paglia, host of www.automotivedigitalmarketing.com ,(ADM), Jared Hamilton, host of www.drivingsales.com, Jeff Kershner, host of www.dealerrefresh.com , Gary May, host of http://imacsweb.typepad.com /, and Scott Monty, host of http://www.scottmonty.com/.
Two discussions that Philip Zelinger recently posted on ADM explained the basis for the shared visions that led to the development of AII; http://adpadm.ning.com/forum/topics/nada-agendas-not-theirs-yours and http://adpadm.ning.com/forum/topics/consultants-need-consultants.
Automotive advertising agencies, auto dealers, auto industry vendors, auto industry networkers and/or bloggers as well as O.E.M. representatives that would like to contribute content to AII should contact Philip Zelinger directly at 1-888-796-2228 or via email at pzads@bellsouth.net or through www.adagencyonline.net. Anyone interested in joining AdAgencyOnline.Net as an affiliated automotive advertising agency, auto industry vendor or auto dealer client of AAOL should also contact Philip or visit AdAgencyOnline.Net. To quote Philip Zelinger, “Help is only a click Away!†###
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