AdAgencyOnline.Net

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7^th Digital Dealer Conference & Exposition at the Nashville Convention Center. The auto industry focused event is scheduled from November 1^st through November 03^rd 2009. Philip’s session is planned for Monday in Room #211 from 11:00 AM to 12:15 PM and based on past performance it is suggested that attendees to the conference should show up early if they expect a seat.

Cliff banks, the Vice President and Editorial Director for Dealer Communications – the host of the conference – joined Philip recently on WAAOL’s premier blog talk radio show Automotive Advertising Experts to discuss the agenda in advance of the conference. The show with Philip and Cliff aired on Friday, November 23^rd 2009 from 12:00 Noon to 12:30 PM EST. Automotive Advertising Experts has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who share their experience and insights into the changing auto industry. Philip and Cliff reviewed the speakers and exhibitors that will be supporting the 7^th Digital Dealer Conference & Exposition including some insights into Philip’s session which is posted on http://wwwdigitaldealerconference.com as follows:.

Presentation title: How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation

Sub-title: Learn How To Monetize Social Networking By Building Relationships Online To Improve Profits In Both Sales And Fixed Operations

Session description:

The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the WWW but monetizing the investment of time and resources needed to develop an acceptable R.O.I. has been a challenge. Dealership websites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership websites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated Social Networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.

Philip Zelinger Personal Bio:

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a GM and Dealer Principal and the last 10 years focused on digital marketing. Philip is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

Cliff Banks provided the following press release describing the upcoming event that was posted on AdAgencyOnline.Net in advance of the online interview with Philip:

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger explained why he supports the Digital Dealer Conference as well as AdAgencyOnline.Net, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows as well as those that will be joining me at the 7^th Digital Dealer Conference & Exposition.”

Philip also used the interview with Cliff Banks to invite his audience to a “Post Party” during the conference co-hosted by FirstLook and Ad Agency Online on Sunday evening from 8PM to 10PM at The Hermitage Hotel in a private room near their Oak Bar. The 5 star hotel is only one block from the convention center and a number of automotive advertising insiders have already confirmed their attendance.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, many of whom will be attending the 7^th Digital Dealer Conference as exhibitors or as invited speakers. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7^th Digital Dealer Conference & Exposition or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

AdAgencyOnline.Net announced today that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time - will be reviewing Kelley Blue Book, (KBB), on their “Automotive Advertising Experts” show on Friday 10/16/2009 between 12:00 Noon EST and 12:30 PM EST. The free automotive advertising resource/networking portal has earned a reputation as the “one stop site for all of your automotive advertising needs” as a result of the varied automotive advertising experts that have appeared on WAAOL to represent their cutting edge automotive advertising applications.

Philip will be interviewing Rob Lange, the National Sales Training Director for Kelley Blue Book, to discuss the various products and services offered by KBB. The show will be aired live with callers invited to ask questions of the pair of automotive advertising experts in a problem/solution forum. Past shows have surfaced best practices for automotive advertising agencies anxious to maximize the R.O.I. for every automotive advertising dollar in today’s struggling auto industry. Based on preliminary comments shared by Rob with Philip tomorrow’s show promises to provide the same for the affiliated automotive advertising agencies and auto dealer/vendor clients of AAOL as well as their growing online audience of automotive advertising decision makers.

Rob provided a teaser about what is to come on KBB in a conversation with Philip in advance of tomorrow’s show. “KBB is soon to launch our social networking site to help us connect with dealers, partners, vendors and interested industry folks so we can have open communication, share KBB product updates, gain feedback from partner dealers, allow registration for ongoing webinar programs on Kelley Blue Book products, sales tips etc. You are very familiar with all of the others……we needed/ wanted a way to stay in touch, learn, share and engage. I will tell you that this has not been released yet….we are working internally to get the bugs out and add content so I wouldn’t want to mention it by name / URL quite yet…but certainly we could introduce the idea and ask listeners to stay tuned for the official announcement within the next 2 weeks.”

The following article provides some additional insight to what is sure to be discussed during the interview according to both Philip and Rob;

KBB.COM LAUNCHES THE TRUSTED MARKETPLACE; FIRST ONE-STOP SHOP FOR CAR PRICING, RESEARCH AND BUYING

Kelley Blue Book Introduces New-and Used-Car Classified Site Featuring All-New Best-Match Technology

IRVINE, Calif., SEPTEMBER 21, 2009 /PRNewswire/ — Kelley Blue Book has launched The Trusted Marketplace^SM, a new online consumer car shopping experience that can be accessed through its top-rated Web site www.kbb.com or by directly visiting www.thetrustedmarketplace.com. For the first time, consumers now are able to complete their vehicle research, conduct new- and used-vehicle inventory searches and find their next car, all on one convenient and easy-to-use Web site. The Trusted Marketplace also brings a unique technology platform to the classified vehicle experience, returning best-match cars from consumers’ search criteria, rather than vehicles dealers have paid to be presented at the top of vehicle search results.

Recent online automotive shopping studies find that 75 percent of new-vehicle buyers use the Internet during their shopping process and more than six in 10 used-car buyers purchase a vehicle that they find online. With more than 13 million vehicle shoppers visiting kbb.com each month, Kelley Blue Book is in a unique position to assist car buyers across the United States in finding the vehicle that best meets their needs. The Trusted Marketplace provides the right car in the right place at the right price.

With the introduction of The Trusted Marketplace, Kelley Blue Book extends its popular vehicle pricing and research information to include the next natural step in the process helping kbb.com’s millions of monthly visitors find their next new or used car. Integrating the company’s best-in-class online vehicle research with highly detailed dealer inventory listings makes kbb.com a one-stop resource from research to purchase. This integration allows consumers to confidently collect the trusted information they need, from finding the value of their current car, to researching new-car reviews, videos, vehicle ratings, pricing and side-by-side comparisons, to determining the make and model they would like to purchase, and ultimately finding a local dealer with that exact vehicle on their lot. Kelley Blue Book, The Trusted Resource^® will integrate Blue Book^® Suggested Retail Values into used-car classified listings to assist consumers in determining whether or not the car is a good deal.

The Trusted Marketplace provides consumers with an unparalleled experience in finding their next new or used car due to its unique search platform, which reveals ‘best matches’ – a list of cars that most closely correspond with a shopper’s search criteria as well as applied intelligence gained from millions of customer queries and transactions. When searching for a vehicle online, shoppers can search confidently on The Trusted Marketplace and rely on Kelley Blue Book to return a complete set of newly listed vehicles that best match their criteria, with more vehicle details, photos and information available.

“The Trusted Marketplace is a one-stop shop that provides assistance with everything from trusted Kelley Blue Book Trade-In Values^® to in-depth research and advice to locating the perfect vehicle at a dealer near you,” said James Bell, executive market analyst for Kelley Blue Book’s kbb.com. “What was once a tedious and time-consuming process is now easy and convenient, with everything car buyers need from start to finish all in one place on kbb.com.”

About Rob Lange, National Sales Training Director, Kelley Blue Book

Rob Lange is the national sales training director for Kelley Blue Book and kbb.com. His responsibilities include providing educational materials to dealers to enhance their sales processes using Kelley Blue Book values and services, and conducting regional dealer meetings and webinars to educate dealerships on the power of the Kelley Blue Book brand. In addition, Lange develops “best practices” documents for dealerships, contributes monthly articles to industry publications and regularly speaks at related conferences.

During his time at Kelley Blue Book, Lange has successfully conducted several regional educational meetings for dealers, been a speaker at several Digital Dealer and Auto Remarketing conferences and served as a speaker for a number of Liquid Motors conferences.

Prior to joining Kelley Blue Book in 2008, Lange served 15 years in retail automotive sales and sales management. Beginning at Autobytel in 1996, Lange developed and presented the first Autobytel University Sales Training Program, which was unique to the industry. While at Autobytel, he conducted more than 100 two-day Internet Sales Seminars as the company’s national director of dealer training. Lange also served as the national training director of Go Apply, Inc., a leading third-party information and lead provider for the mortgage industry. During his tenure at Go Apply, Inc., Lange authored “Selling the Online Mortgage Customer,” a comprehensive sales guide for maximizing results with online borrowers. Furthermore, Lange conducted more than 350 webinars for more than 5000 attendees.

Lange received his Bachelor of Arts degree in Criminal Justice from Rowan University.

About Kelley Blue Book, KBB

Since 1926, Kelley Blue Book, The Trusted Resource®, has provided vehicle buyers and sellers with the new and used vehicle information they need to accomplish their goals with confidence. The company’s top-rated Web site, www.kbb.com, provides the most up-to-date pricing and values, including the New Car Blue Book® Value, which reveals what people actually are paying for new cars. The company also reports vehicle pricing and values via products and services, including software products and the famous Blue Book® Official Guide. According to the C.A. Walker Research Solutions, Inc. – 2009 Spring Automotive Web Site Usefulness Study, kbb.com is the most useful automotive information Web site among new and used vehicle shoppers, and half of online vehicle shoppers visit kbb.com. Kbb.com is a leading provider of new car prices, car reviews and news, used car blue book values, auto classifieds and car dealer locations. No other medium reaches more in-market vehicle shoppers than kbb.com.

AdAgencyOnline.Net regularly features nationally recognized automotive advertising experts on WAAOL. Previous note worthy guests included Clayton Stanfield from eBay Motors, Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk, Tomer Alpert from SiSTeR Technologies, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Kelley Blue Book or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online. The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced problems for some and opportunities for others.

AdAgencyOnline.Net has focused on the opportunities on their free automotive advertising resource / networking site that has earned its reputation as the “One Stop Site For All Of Your Automotive Advertising News and Needs.” The portal’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL has interviewed dozens of nationally recognized automotive advertising experts and respected auto industry insiders to share best practices with his online audience of automotive advertising agencies, auto dealers and automotive advertising technology vendors.

Philip explained the recent accelerated pace by automotive advertising agencies to find customers on the World Wide Web, “The shrinking economy may have warranted the reduction in the number of brick and mortar auto dealership facilities needed to service current sales, however, no business can survive if they only market themselves to today car buyers. Branding messages have always been integrated into conventional advertising to build top of the mind awareness for auto dealers who recognize the need to get on the short list for tomorrow’s car buyers as well as today’s. The problem is that automotive advertising agencies are working with reduced automotive advertising budgets to stay within line item expense guidelines set by their auto dealer clients who can barely cover payroll so conventional media messages must be limited to calls to action to buy today. The solution for both today and tomorrow can be found on the Internet with the use of cost effective Search Engine Optimization plans, monitored Search Engine Marketing campaigns with managed R.O.I. guidelines and the integration of leveraged online automotive advertising platforms like http://EveryCarListed.Com.

“In addition to the extended online footprint offered by inventory based websites like Every Car Listed, automotive advertising agencies are turning to new automotive advertising technologies and applications that improve the conversion of existing online traffic to produce leads in sales and/or service when automotive advertising budgets don’t leave them any alternative. For example, online customer interaction platforms like Argistics with their AutoTransaXion application that provides a two way video dialogue allowing online shoppers to negotiate and even purchase a vehicle online are able to fill in for the missing auto dealership facilities. Similarly, applications like SiSTeR Technologies Video CarLot enhance online presentations to replicate those in the real world by converting still pictures into professionally produced videos placed on the auto dealer’s website as well as on the search engines through their dedicated API with You Tube to facilitate shopping on the WWW vs. at a neighborhood auto dealership.”

“Another impact that the reduction in real world facilities has had on the auto industry is in the servicing of vehicles and the customer loyalty and retention that is tied to it. The inconvenience for customers that have lost their neighborhood auto dealer presents an opportunity for the surviving auto dealers who are fighting to pick up the closed dealership’s service and parts business. Fixed Operations can represent income equal to 85% plus of an auto dealer’s operational expenses. More importantly, as these new service customers mature into needing a new vehicle the profits in the resulting sales are the key to survival in a changing auto industry. Automotive advertising agencies are sensitive to this new audience of potential conquest customers and the best place for auto dealers to find them, or more correctly – to help them find the auto dealer – is to advertise on the Internet.”

AdAgencyOnline.Net has scheduled several new blog talk radio shows in September featuring previous guests including Clayton Stanfield from eBay Motors who will appear on Friday, September 25^th 2009 between 12:00 Noon EST and 12:30 PM EST. Other shows interviewing automotive advertising insiders that have appeared on Automotive Advertising Experts in previous months are expected to include Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk and Tomer Alpert from SiSTeR Technologies. Past guests included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications. The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that reviews cutting edge automotive advertising vendors for the affiliated automotive advertising agencies of Ad Agency Online, L.L.C. that anchors the portal. The loyal audience of auto dealers, automotive advertising technology providers and site visitors anxious to stay on top of developing automotive advertising trends that follow AdAgencyOnline.Net describe it as ”The one stop site for all of your automotive advertising needs.”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL, conducts interviews of automotive advertising executives on several automotive advertising focused blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising,” and “Automotive Advertising Experts.” The shows air weekdays between 12:00 Noon EST and 12:30 PM EST. The shows are often preceded by blog posts and press releases reviewing the guests to build awareness of the unique automotive advertising applications that have earned them an invitation to the show.

Philip announced recently that he is accepting applications from new automotive advertising vendors in advance of his planned speaking engagement at the 7^th Digital Dealer Conference to be held November 1^st through November 3^rd in Nashville Tennessee. “I use automotive advertising venues like the Digital Dealer Conference and the N.A.D.A. Convention to platform cutting edge automotive advertising solutions for my affiliated automotive advertising agencies and attendees of my seminars. The automotive advertising technology sector is growing exponentially in synch with the shift onto the Internet by auto dealers trying to attract the consumers who have been flocking to the WWW to shop for a new or used vehicle. My role on AdAgencyOnline.Net is to find and review cutting edge automotive advertising applications that the main stream media hasn’t discovered yet and that is a never ending search.”

The list of previous guests include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###