AdAgencyOnline.Net

AdAgencyOnline.Net announced that Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – will be reviewing AskPatty.Com this Tuesday, October 13^th 2009 on the “Lunch With Phil Discussing Automotive Advertising” show. Philip will be interviewing Jody Devere, the C.E.O. and President of AskPatty.Com, and Patricia J. Roberts, the National Business Director Development of AskPatty.Com. The show will be aired live between 12:00 Noon EST and 12:30 PM EST as an open forum for site visitors to call-in questions in a problem/solution forum designed to share best practices with the trio of automotive advertising experts focused on the unique needs of women car shoppers.

Jody has been a regular guest on WAAOL however this is the first time that Patricia will be introduced to the audience of this free automotive advertising resource networking portal. Patricia provided the following blog posted on http://AdAgencyOnline.Net and distributed to the affiliated offices of AAOL in advance of the show as a thought starter for the automotive advertising agencies that plan to call in questions.

Best Practices for Automotive Retailers on Hiring and Retaining Women

The statistics about the importance of women as a consumer are very familiar to all of us. Women account for 85% of all purchases which includes everything from homes to groceries and control TRILLIONS of dollars of wealth in this country. For those of us in the Automotive Industry, we know how vital the women consumers are to all of us; after all, they represent over 65% of our business. The challenge for all of us is how to make our place of business a comfortable place for women to patronize and purchase our products and services.

It goes without saying that the place where business is conducted must be inviting to both the women and men who come through our doors AND it must also reflect the marketplace in which we do business. Having said that, many of us do not know how or where to find the women we need to hire.

Based on my experience here are some suggestions:

• Create awareness that your place of business is hiring women and what career opportunities it has to offer.
• Visit schools and colleges and participate in career days
• Offer intern programs which will help identify and attract talented people
• Offer scholarships in the name of your business
• Join local women’ organizations
• Invite women’s organizations to hold their meetings in your place of business
• Support women’s events in your local community
• Advertise in women’s magazines or trade publications
• Offer incentives to your own employee for referrals
• Speak at the local Chamber of Commerce to get the word out that you are looking for female employees
• Most real estate agents are women so connecting with the local Real Estate business is another resource for hiring women

The importance of word of mouth in addition to formalized advertising is very critical in attracting women employees so the more you can get out into the community, the better the success of finding and hiring talent.

Make certain that your work place policies are conducive to both men and women.

• The workplace should be clean and neat and an inviting one that works for all employees
• It should be inclusive environment where everyone is treated with respect and valued
• Offer not only full time employment but flexible work place policies such as part time, work at home, team selling, job-sharing for everyone not just women. After all, work life balance is an issue for everyone.
• Have a mentor or buddy system not just for women but for the all new hires
• Post “work week” schedules in advance so that employees can plan their “life week”
• Provide processes that will accommodate for input and feedback for workplace improvement
• TRAIN-TRAIN-TRAIN all of your employees to understand how to treat each other in the work place and also how to treat the female customers when they come into your business establishment.

The important key here is to make sure that ALL employees are valued, are treated with respect, and have opportunities for growth.

Turnover in any is business unwanted and it seems that in the Auto Industry there is a higher percentage than other businesses.

By having policies in place to attract and retain talented employees: it will increase your customer base, reduce absenteeism, reduce costs, improve employee morale, and very importantly it will positively impact your bottom line.

CONCLUSION

This compilation of best practices is my insight into what needs to be in place to attract and engage women but it is also important to remember that companies pursue programs and practices that specifically fit your organization, your workers, and your managers. What is most vital is to harness the skills, talents and hard work of everyone on your team.

Customers want to feel comfortable, respected, and trusted and so do your female (and male) employees.

About Patricia J. Roberts

Prior to joining AskPatty.Com, Roberts was the General Director Women’s Retail Initiative on the General Motors Vehicle, Sales, Service and Marketing Staff in Detroit, MI. She was responsible for programs to increase the number of females in retailing for General Motors. This included the recruitment, training and appointment of female dealers, working with dealers to attract more women into automotive retailing positions, and to provide an enjoyable selling and service experience.

Before Roberts worked in Detroit, she worked in General Motors’ Western Region where she was manager of diversity marketing for General Motors’ Western Region. She was responsible for the development and execution of a strategic plan and the tactics for the diverse markets within the western region.

Roberts joined General Motors in 1967 in the Financial Department with Buick Motor Division. She served in a variety of financial assignments prior to her appointment in a managerial position as a district sales manager in Atlanta. Roberts transferred to Cleveland in 1977 and held the position of car distribution and office manager. In 1979, Roberts transferred to Pittsburgh as the organizational and business manager and in 1983 she became the assistant zone manager for Buick in Boston.

In 1988, Roberts was appointed to the position of business development manager for GMAC in Dallas. She returned to Buick in 1989 as the zone manager in Charlotte, North Carolina. From 1993 until February 1996, Roberts served as director of strategic marketing and research at Buick in Flint, Michigan. Roberts subsequently was appointed to the position of General Director of Marketing for General Motors of Canada, effective March 1, 1996. In January 1999, Roberts was assigned to the newly structured Western Region as the regional divisional marketing manager for Buick.

Roberts holds a bachelor’s degree in business administration from Northwood Institute in Midland, Michigan and a master’s of business administration from Wake Forest University, Winston-Salem, North Carolina.

About Jody DeVere

Jody DeVere is the CEO and President of AskPatty.com, Inc. with more than twenty-five years of achievement as a successful entrepreneur focused on sales and marketing leadership including ten years developing web based business solutions across diverse industries. DeVere is currently the President of the Woman’s Automotive Association International – the premier women’s organization for women automotive professionals, a member of the Car Care Council Women’s Board , a member of the California State Advisory Board for SkillsUSA, Chairperson of the United Spinal Motor Sports Committee, and a member of the SEMA Businesswomen’s Networking Association and is the Editor of the Car Channel on Blogher.com.JD Power Automotive Internet Roundtable, GYNYDA, NAWBO, Car Care Council Women’s Board, BlogHer.org, SEMA, SEMA Business Women’s Networking Association, Northwood Auto Show and the Association of Automotive Internet Sales Professionals. She has been a speaker with the National Automobile Dealer Association (NADA.org), National Independent Automobile Dealer Association (NIADA.org).

About AskPatty.Com

The Ask Patty.com, Inc. website and blog that Jody heads is a safe place for women to get advice on car purchases, maintenance and other auto related topics. Women can shop for vehicles at their network of certified female friendly dealerships across the U.S. AskPatty.com is a member and 2008 corporate sponsor of the Women’s Automotive Association International based in Detroit, MI, Board member of the UnitedSpinal.org, Member of the California SkillsUSA.org board, on the Women’s Board of the Car Care Council, a SEMA member and a member of the SEMA Business Women’s Networking Group.

AskPatty.com is partnered with several auto industry sites including, but not limited to, NIADA, DriverTv.com, MyCarPage.com, MyAutoLoan.Com, Aware and BlogHer.com.

AskPatty.Com has an established track record in training. The site provides a variety of products and services designed to educate auto dealers and automotive advertising agencies including their highly regarded dealer certification program. Properly armed with the right tools and training dealerships can increase their share of the largest and fastest growing demographic of new vehicle buyers in the US — Women Consumers. The Ask Patty Certified Dealer program was designed specifically for car dealerships to attract, sell, retain and keep loyal women consumers. An Ask Patty certified dealer is a dealer that creates a safe and comfortable environment where women feel welcome and a dealer that makes the experience of purchasing and maintaining her vehicle a pleasant one. Ask Patty trained and certified dealers are held to a high level of customer satisfaction for women consumers.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., AskPatty.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Consolidations in the auto industry have created a new urgency for automotive advertising agencies to shift automotive advertising online. The rise of the Internet isn’t new news as 92% of car shoppers are said to be cruising the Internet Super Highway vs. their local auto dealer row. However, the need to fill in gaps for manufacturers who have closed thousands of brick and mortar facilities throughout the United States has surfaced problems for some and opportunities for others.

AdAgencyOnline.Net has focused on the opportunities on their free automotive advertising resource / networking site that has earned its reputation as the “One Stop Site For All Of Your Automotive Advertising News and Needs.” The portal’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio shows on WAAOL has interviewed dozens of nationally recognized automotive advertising experts and respected auto industry insiders to share best practices with his online audience of automotive advertising agencies, auto dealers and automotive advertising technology vendors.

Philip explained the recent accelerated pace by automotive advertising agencies to find customers on the World Wide Web, “The shrinking economy may have warranted the reduction in the number of brick and mortar auto dealership facilities needed to service current sales, however, no business can survive if they only market themselves to today car buyers. Branding messages have always been integrated into conventional advertising to build top of the mind awareness for auto dealers who recognize the need to get on the short list for tomorrow’s car buyers as well as today’s. The problem is that automotive advertising agencies are working with reduced automotive advertising budgets to stay within line item expense guidelines set by their auto dealer clients who can barely cover payroll so conventional media messages must be limited to calls to action to buy today. The solution for both today and tomorrow can be found on the Internet with the use of cost effective Search Engine Optimization plans, monitored Search Engine Marketing campaigns with managed R.O.I. guidelines and the integration of leveraged online automotive advertising platforms like http://EveryCarListed.Com.

“In addition to the extended online footprint offered by inventory based websites like Every Car Listed, automotive advertising agencies are turning to new automotive advertising technologies and applications that improve the conversion of existing online traffic to produce leads in sales and/or service when automotive advertising budgets don’t leave them any alternative. For example, online customer interaction platforms like Argistics with their AutoTransaXion application that provides a two way video dialogue allowing online shoppers to negotiate and even purchase a vehicle online are able to fill in for the missing auto dealership facilities. Similarly, applications like SiSTeR Technologies Video CarLot enhance online presentations to replicate those in the real world by converting still pictures into professionally produced videos placed on the auto dealer’s website as well as on the search engines through their dedicated API with You Tube to facilitate shopping on the WWW vs. at a neighborhood auto dealership.”

“Another impact that the reduction in real world facilities has had on the auto industry is in the servicing of vehicles and the customer loyalty and retention that is tied to it. The inconvenience for customers that have lost their neighborhood auto dealer presents an opportunity for the surviving auto dealers who are fighting to pick up the closed dealership’s service and parts business. Fixed Operations can represent income equal to 85% plus of an auto dealer’s operational expenses. More importantly, as these new service customers mature into needing a new vehicle the profits in the resulting sales are the key to survival in a changing auto industry. Automotive advertising agencies are sensitive to this new audience of potential conquest customers and the best place for auto dealers to find them, or more correctly – to help them find the auto dealer – is to advertise on the Internet.”

AdAgencyOnline.Net has scheduled several new blog talk radio shows in September featuring previous guests including Clayton Stanfield from eBay Motors who will appear on Friday, September 25^th 2009 between 12:00 Noon EST and 12:30 PM EST. Other shows interviewing automotive advertising insiders that have appeared on Automotive Advertising Experts in previous months are expected to include Mike DeCecco from Dealer.Com, Michael Spadafore from R. L. Polk and Tomer Alpert from SiSTeR Technologies. Past guests included Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Ken Schwartz from CityTwist, Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

Automotive advertising agencies follow AdAgencyOnline.Net onto the World Wide Web to listen and learn about the latest automotive advertising technologies and applications. The automotive advertising resource / networking portal hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that reviews cutting edge automotive advertising vendors for the affiliated automotive advertising agencies of Ad Agency Online, L.L.C. that anchors the portal. The loyal audience of auto dealers, automotive advertising technology providers and site visitors anxious to stay on top of developing automotive advertising trends that follow AdAgencyOnline.Net describe it as ”The one stop site for all of your automotive advertising needs.”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL, conducts interviews of automotive advertising executives on several automotive advertising focused blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,” “Lunch With Ralph Discussing Automotive Advertising,” and “Automotive Advertising Experts.” The shows air weekdays between 12:00 Noon EST and 12:30 PM EST. The shows are often preceded by blog posts and press releases reviewing the guests to build awareness of the unique automotive advertising applications that have earned them an invitation to the show.

Philip announced recently that he is accepting applications from new automotive advertising vendors in advance of his planned speaking engagement at the 7^th Digital Dealer Conference to be held November 1^st through November 3^rd in Nashville Tennessee. “I use automotive advertising venues like the Digital Dealer Conference and the N.A.D.A. Convention to platform cutting edge automotive advertising solutions for my affiliated automotive advertising agencies and attendees of my seminars. The automotive advertising technology sector is growing exponentially in synch with the shift onto the Internet by auto dealers trying to attract the consumers who have been flocking to the WWW to shop for a new or used vehicle. My role on AdAgencyOnline.Net is to find and review cutting edge automotive advertising applications that the main stream media hasn’t discovered yet and that is a never ending search.”

The list of previous guests include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

AdAgencyOnline.Net reviews cutting edge automotive advertising applications for their affiliated automotive advertising agencies, auto dealer / vendor clients and site visitors. According to Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time - Ai Media Group is on the short list to be approved as a preferred automotive advertising vendor on the free automotive advertising resource / networking portal.

Philip interviewed Sergio Alvarez, the COO of Ai Media Group on his blog talk radio show “Automotive Advertising Experts” that aired on May 15^th 2009 to review their unique S.E.M. services. Philip and Sergio discussed best practices in Search Engine Marketing, (S.E.M.) in a problem / solution forum. The show is scheduled to run as an encore presentation today, Thursday, July 16, 2009 between 12:00 Noon EST and 12:30 PM EST and it is available as a downloadable podcast at http://www.blogtalkradio.com/adagencyonline .

Philip explained why Ai Media Group is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net, “I have always prioritized Search Engine Optimization, (S.E.O.), over Search Engine Marketing, (S.E.M.), because of my preference to develop long term branding messages for my auto dealer clients vs. short term digital marketing campaigns. My goal has always been to provide lasting “top of the mind awareness” to a targeted audience to build frequency through consistency to insure retention of the message. That said, I also recognize the need to jump start online marketing campaigns for new accounts through the use of Pay Per Click, (PPC), digital marketing campaigns often directed to specialized landing pages or micro-sites to extend the online footprint for my auto dealer clients who demand instant and verifiable results.”

“My interest in Ai Media Group was sparked by their proprietary software application that relies on an algorithmic formula to manage and monitor PPC campaigns in a scalable fashion providing efficiencies in the process that is not offered by other outsourced S.E.M. vendors that I have used. Of course the process is not completely automated; which is a good thing since the science of S.E.M. is best supported when it is managed and monitored by an experienced professional who knows what to look for when evaluating the volumes of data that is required to conduct a comprehensive PPC campaign. I was impressed by the knowledge and experience of the Ai Media Group’s support team and the diverse background that Sergio Alvarez represents. I have always valued people over product and price and I am confident that Ai Media Group provides the right mix of both.”

About Sergio Alvarez

Sergio Alvarez, COO and Founder of Ai Media Group has led some of the most successful sales teams across the country in the internet sales arena. Mr. Alvarez led the top-ranked sales team in the nation for Verizon’s SuperPages for four consecutive years and was instrumental in training and developing the roll out of the Superpages.com strategy. In 2005 he rolled out Yahoo Yellow Pages in the New York Market as Vice President for Ambassador Media Group where he led Yahoo Yellow Pages in online revenue growth. As EVP at Ambassador Internet Mr. Alvarez launched an internet only sales team and developed an industry first budget and planning tool for his sales force.

More recently Mr. Alvarez has been working with the Automotive community presenting at NADA helping to bring more dealers online with measurable business results previously unattainable. The mapping technology and proprietary algorithmic systems developed by Ai Media has led to the success of dealers across the county, generating leads and business intelligence never before seen.

About Ai Media Group

The exemplary skills of Ai Media Group professionals have been at the forefront of search marketing, from digital advertising to Yahoo Yellow Pages, to bridging the gap into algorithmic search. Ai Media Group professionals have a proven record of providing measurable results to thousands of advertisers. The company’s mission is to educate the marketplace on the newest offerings and act as consultants to enhance business decisions with strategic business intelligence. Ai Media Group’s entire staff is well-versed on all aspects of search and is comprised of the industry’s most knowledgeable and experienced specialists.

Ai Media Group is made up of a team of experienced professionals ready to offer unique digital advertising solutions including “traditional” search engine marketing (SEM) and search engine optimization (SEO) as well as promotional campaigns for video, mobile, emerging digital media, widgets and social networking.

Ai Media Group is headed by its Chief Operating Officer, Sergio Alvarez, who formerly led the top-ranked national sales team for Verizon’s SuperPages.com. Ai Media Group is 100% employee owned and operated. “In today’s ever changing digital landscape, offering placement on a few networks is already old news,” says Sergio Alvarez. “Advertisers demand more and count on us to help them understand and track new advertising methods. We work with agency needs, whether it’s video, mobile or social networking. It’s not ‘one product fits all,’ rather which products are right for that advertiser.”

Chief Information Officer, Ron Trenka, has over 20 years of experience developing web applications for companies like Olympus America, Pfizer Pharmaceuticals, Alitalia Airlines, Absolut Vodka and others.”The push for emerging technologies and different methods of advertising keeps us ahead of the curve,” Trenka says. “Our job is to deliver these results in a package that is easily understood while educating our partners.”"Ai Media Group is an ideal choice for agencies, Certified Marketing Representatives (CMRs), and local businesses based all over the nation,” says Sergio Alvarez. “Part of our success comes from working as a team, which in a sales environment can be difficult. We integrate sales and technology into one unit in which independent roles work toward the same goal. In the end, it makes for a comprehensive package for the advertiser.”

The following links provide additional information on Ai Media Group:

http://www.reuters.com/article/pressRelease/idUS160581+02-Sep-2008+BW20080902

http://aimediagroup.com/press/yahoofinance_adm.html?.v=1

For more information, visit http://aimediagroup.com/ .

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Ai Media Group or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that evaluates cutting edge automotive advertising applications for their affiliated automotive advertising agencies and auto dealer/vendor clients. The site also has a growing number of visitors surfing the web for the latest and greatest online automotive advertising solutions. Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – reviewed ActivEngage in an on air interview with its co-founder Todd Smith that aired today, June 13^th 2009 between 12:00 Noon EST and 12:30 PM EST.

Todd provided Philip with the following press release explaining the unique products and services offered by ActivEngage that prompted Philip to consider them as a preferred automotive advertising vendor for his affiliated automotive advertising agencies;

Orlando, Florida – (June 30, 2009) ActivEngage, the automotive industry’s premier provider of proactive live chat with business intelligence for dealer websites, today announced the latest release of their proprietary live chat software and services. The new enhancements were made based on direct feedback from dealers, consumer trends and the latest advancements in technology. The new version enables even more personalized communication with consumers, enhanced efficiency in lead management and advanced, consolidated reporting. Expanded capabilities let dealers collect more customer intelligence from site visitors to guide communication, both during and after chat sessions, and move even more shoppers through the sales cycle.

Enhanced efficiencies include sending chat leads to specific departments; parts leads can be sent directly to the parts department, service leads to the service department, new car leads to new car sales, etc. Alternatively, depending on the size and organizational structure of the dealership, all leads can be sent to a single person. In addition, dealers can now survey website visitors. These fully customizable surveys are available for both pre and post-chat, allowing dealers to collect valuable data from visitors both before and after chat sessions. Pre-chat survey information is also included in the chat window, enabling chat agents to use this knowledge to help guide conversations.

In addition, all text from chat transcripts is now available in database format for reporting. For example, dealers can monitor the number of times any particular make or model was discussed in chat. This business intelligence can then be used to inform special offers and promotions, based on what the majority of consumers are looking for at the dealership website. Real-time form-field tracking also lets dealers monitor visitors’ online form entries as shoppers actually enter the information. This data is also captured even if shoppers do not complete and submit the entire form. Further, completed form-field values are now shown in the chat window, along with complete visit details.

Fully customizable reports are also available, allowing dealers to view and mine data in the format best suited for their dealership’s unique needs. Consolidated reporting, across multiple websites, is another new feature of the system upgrade. Reporting is now available in a single location, for dealerships with a single website, or dealer groups with 100 websites. The upgrades also include advanced server detection and tracking that make it easier to identify where shoppers come from. This increases the automated, custom actions that can be performed when triggered from shoppers’ actions at the website.

“We spend a lot of time talking to our dealers and we take their ideas and requests very seriously,” commented ActivEngage co-founder Ted Rubin. “The latest version of our live chat software and services includes upgrades and advanced features that have been rigorously tested and are proven to help dealers move more previously anonymous site visitors through the sales funnel. The enhanced reporting capabilities also increase the business intelligence dealers can use to guide and continuously improve communication, based on what’s working best for site visitors.”

Information on ActivEngage can be found at http://www.activengage..com/MediaHome.shtml or by visiting http://adagencyonline.net or http://www.blogtalkradio.com/adagencyonline and downloading the blog talk radio show – Lunch With Phil Discussing Automotive Advertising – that reviewed their automotive advertising application.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net with 25 + years of experience in the retail auto industry as a General Manager and Dealer Principal followed by 10 years in the automotive advertising industry including 3 years as the C.O.O. for a nationally recognized automotive advertising agency. Philip is the author of two books on the auto industry including one titled “How To Sell A Car – A Career Training Guide To The Auto Industry.” Philip founded AAOL in December of 2001 as an online communication / distribution system that operates as a “paperless” automotive advertising agency linking a national network of independent affiliated automotive advertising agencies, production partners and select vendors using a proprietary operating system that he developed. Philip is the host of AdAgencyOnline.Net, and the site’s featured blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The blog talk radio shows on WAAOL include; “Lunch With Phil Discussing Automotive Advertising“, “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” In addition to handling daily operations at AAOL and hosting AdAgencyonline.Net, Philip speaks at Dealer 20 Groups, is a regular guest speaker to the advertising classes at Northwood University in West Palm Beach Florida and a seminar host at a number of national auto industry conventions including four successive years at the Digital Dealer Conference.

About AdAgencyOnline.Net

AdAgencyOnline.Net was formed by AAOL to find, review and recommend automotive advertising applications and coordinated selling process for their auto dealer clients. Auto industry vendors reviewed on the blog talk radio shows on AdAgencyOnline.Net include; LeadConverter, AI Dealer, Laser Steam Video, NeoSynergy, CarFolks.Com, ADP, BZ Results, Kihon Media, R.L. Polk & Co., The Detroit Trading Exchange, Ebay Motors, Veeple, Dealer.Com, AdSymetrix, Gumiyo, vAuto, AAX, AdTel, ReachLocal, ecarlist, nada-24, FirstLook, AI Media Group and PrimeTyme – among others.

Many of the featured vendors on AdAgencyOnline.Net have engaged AAOL as their automotive advertising agency and/or consultant including but not limited to ; DealMaker.Com, EveryCarListed.Com, SiSTer Technologies-Video CarLot, CityTwist, Argistics-AutoTransaXion and Bulldog Marketing Technologies.

Automotive advertising agencies, auto dealers, auto industry vendors, auto industry networkers and/or bloggers as well as O.E.M. representatives that would like to support AdAgencyOnline.Net should contact Philip Zelinger directly at 1-888-796-2228 or via email at pzads@bellsouth.net or through www.adagencyonline.net. Anyone interested in joining AdAgencyOnline.Net as an affiliated automotive advertising agency, auto industry vendor or auto dealer client of AAOL should also contact Philip or visit AdAgencyOnline.Net. To quote Philip Zelinger, “Help is only a click Away!” ###