AdAgencyOnline.Net

AdAgencyOnline.Net is a free automotive advertising resource / networking portal that shares best practices with automotive advertising agencies, auto dealers and automotive advertising vendors. Philip Zelinger is the President of Ad Agency Online, L.L.C. and the host of the blog talk radio show “Automotive Advertising Experts” that is featured on the portal’s blog talk radio station WAAOL – All Automotive Advertising News All The Time. Tim Zierden, the Assistant Vice President and General Manager of software solutions for JMsolutions, will be interviewed by Philip for the second time on WAAOL to discuss their unique inventory management and marketing application – AAX™.

About Tim Zierden

Tim Zierden has been recognized by the auto industry as a leader in integrated, automotive web-based products and service. Tim is responsible for the strategic direction of JMsolutions’ AAX™ Inventory Management and CMX™ Customer Management Solutions software. Prior to joining JMsolutions, Zierden was vice president of trade operations for lanelogic. His responsibilities included overseeing all technology enhancements, trade desk operations and trading process. Zierden also spent several years as the operating partner for Flow Automotive, a multi-franchise new car store. He worked in all areas of the dealership from service to sales and built a successful team that was able to more than double the business.

As one of the founding associates of CarMax, Inc., Zierden gained significant expertise in the field of inventory management. He joined CarMax as a buyer in training and opened 10 stores, eventually rising to regional vice president of merchandising. Zierden’s region included the #1 and #2 volume used car operations in the country. He led both the technology and operational teams that created CarMax’s appraisal process.

About JMsolutions

JMsolutions (www.jmfe-jmsolutions.com) was established in 2005. A JM Family Enterprises, Inc. (www.jmfamily.com) company, JMsolutions (www.jmsolutions.com) develops and markets innovative, integrated software systems that help automotive dealers improve operational efficiencies throughout the entire sales and marketing process while maximizing sales.

JMsolutions offers its AAX™ inventory management suite; CMX™ customer management suite which includes DealerUps™ customer relationship management, ProCal™ desking, ProFi™ finance and insurance menu; and SMX™ sales and service marketing suite by DMEautomotive. It also provides dealers with related training and consulting services. JMsolutions serves over 2,500 dealership clients nationwide, including the nation’s top six dealer groups.

Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas.

About Philip Zelinger

Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,” Philip is a nationally recognized authority on automotive advertising and a respected speaker invited to conduct seminars and Dealer 20 Group meetings throughout the United States.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows in addition to the “Lunch With Phil Discussing Automotive Advertising” including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”

AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results. Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, Ai Dealer, NeoSynergy and Laser Stream Video.

In advance of the interview with Tim Zierden to review AAXâ„¢ JMsolutions provided the following press releases to describe AAXâ„¢ in more detail:

JMsolutions Announces Favorable Returns for Large Pre-Owned Vehicles

Data Findings Cast Silver Lining in Truck-Friendly Markets

Deerfield Beach, Fla. (September, 19, 2008) – JMsolutions, a dealer-focused automotive technology products and services company, released findings today which show that pre-owned SUVs and trucks are earning excellent returns in traditionally “truck-friendly” markets. Successful used vehicle sales opportunities remain despite the nationwide general downturn in new SUV and truck sales. For example, in Dallas, Texas, nine of the 11 most profitable used vehicle models in August were full-sized SUVs or large pick-up trucks.

The data, based on nearly 62,000 vehicles retailed in the U.S. in August by dealers using JMsolutions’ AAX™ used vehicle inventory management system, also showed similar trends in other regions. The second most profitable used vehicle in the Washington, D.C. market was the Chevy Trailblazer, with the Chevrolet Silverado 1500 and Dodge Ram 1500 respectfully rounding out the top 20 most profitable used vehicles. The Jeep Liberty held the number one rank in used vehicle profitability in the South Florida market.

“It’s clear that dealers who continue to utilize AAX and follow our inventory management philosophy are maximizing margins and ‘turns’ in their stores when buying and selling vehicles,” said Scot Eisenfelder, group vice president, JMsolutions. “The ability to adjust quickly and appropriately to the market is enabling dealers to reap the benefits on many vehicles that they may otherwise assume are losers.”

“Rather than moving too far under the vehicle’s book value and risk making the trade for a new vehicle, dealers are proactively using their store’s AAX data to base buying and pricing decisions. This allows them to be more competitive on trades, winning more new car deals,” Eisenfelder continued.

JMsolutions Study Results Show “Core is King™”

Dealers with more “core” inventory reap higher gross margins and increased inventory turn

DEERFIELD BEACH, FL. (May 19, 2008) – JMsolutions today announced the results of a study that shows that the average dealer who uses its AAX used vehicle inventory management solution and follows the system’s recommendations of vehicles to stock can see an average, verifiable increase in average retail gross and floor plan savings of $60,000 per year. “Core” vehicles are those which repeatedly sell faster at higher gross margins for the dealership.

“JMsolutions has long professed the advantages of using AAX and stocking the right, ‘core’ vehicles at the right price,” said Tim Zierden, assistant vice president and general manager, Product Solutions, JMsolutions. “We believe that dealers should be knowledgeable about marketplace pricing but, most importantly, they should look at their own store’s sales history to determine how that vehicle has performed in the past and at what price point.”

The study, which looked at the performance of more 1,700 AAX™ dealers, also illustrated that a 10 percent increase in the average dealer’s core inventory units equates to a three-day improvement in retail age at sale and five-day improvement in average inventory age.

There are conflicting viewpoints on how best to price used vehicles to optimize the dealer’s return. Some recommend that dealers should base their pricing on how those vehicles are being priced in the marketplace or on the Internet. Others say that the dealer’s own transactional history is the best compass on which to base pricing decisions.

“We found that basing pricing decisions solely on marketplace pricing drives used vehicle retail prices down,” said Zierden. “We advocate using market pricing as a guide, especially as vehicles age. However, many dealers will miss profit opportunities if they focus only on other dealerships’ published Internet pricing. We show our dealers how to make better pricing decisions using their own data which is a much better indicator of what a vehicle should retail for at their store.” “We are confident that we’re leading dealers in the right direction with our stocking and pricing methodologies,” Zierden continued. “There’s no getting around the basics of good inventory management – and this study substantiates our philosophy that ‘Core is King’.”

Zierden has joined a growing list of respected automotive advertising insiders to be interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. should contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net . Philip will also be conducting preliminary interviews with automotive advertising vendors in an open meeting during the 2009 NADA Convention in New Orleans to be held in the lobby lounge of the Ritz Carlton Hotel on Saturday evening between 5:30 PM and 7:00 PM. An invitation only dinner meeting will be held immediately after the open interviews for the advisory panel of a new auto industry social networking site – Auto Industry Insights – that Philip is helping to coordinate for his vendor/client EveryCarListed.com. To quote Philip Zelinger, “Help is only a click away!” ###

Ad Agency Online, L.L.C., (AAOL), was formed as a national network of independent automotive advertising agencies, production partners and select auto industry vendors in December of 2001. Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of their automotive advertising resource / networking portal AdAgencyOnline.Net. The site features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that reviews new vendors and digital marketing applications to share with their online audience of automotive advertising insiders since the networking site was first introduced during the 2008 NADA Convention in San Francisco.

The auto industry has turned to the Internet to market their vehicles and as a result they have opened up a treasure trove of resources not available before the Internet matured. Philip will be attending the 2009 NADA Convention in New Orleans to meet with a growing number of automotive advertising vendors and potential clients anxious to join the automotive advertising resource / networking community and to engage Ad Agency Online, L.L.C. to represent them.

AdAgencyOnline.Net was initially developed by AAOL as a resource for their affiliated automotive advertising agencies, production partners and auto dealer clients to share best practices and review cutting edge automotive advertising applications. Based on their philosophy that a “rising tide floats all boats” AAOL opened their online networking community to site visitors and the auto industry social networking site has been expanding ever since.

The blog talk radio shows featured on WAAOL include “Lunch With Phil Discussing Automotive Advertising,” the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” Philip has a number of scheduled meetings at the NADA Convention with auto dealers and their automotive advertising agencies to assist them with their annual “shopping trip” to find applications that will improve selling processes in both the virtual and the real world.

About AdAgencyOnline.Net

AdAgencyOnline.Net provides free creative, online Dealer 20+ Groups and links to “preferred automotive advertising vendors” as well as hosting several blog talk radio shows. The shows interview auto industry insiders and review vendors focused on the unique challenges being faced by auto dealers in today’s shrinking auto industry. AdAgencyOnline.Net is supported by their independent affiliated automotive advertising agencies, auto dealer clients, auto industry vendor clients and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize the R.O.I. for their automotive advertising dollars.

Automotive advertising vendors reviewed on AdAgencyOnline.Net are selected based on their ability to provide efficiencies in the selling processes for auto dealers and to maximize their R.O.I. for their automotive advertising. A number of the vendors that have been reviewed on WAAOL have also hired Ad Agency Online, L.L.C. to represent them as their agency of record or consultant to market their products including; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application and most recently, Bulldog Marketing Technologies – a data based direct marketing system with an integrated payment tool and unique filters designed to more accurately target messages to customers and EveryCarListed.Com – an inventory based website with the leveraged resources of thousands of auto dealer’s inventories and millions of vehicle listings offered for “free”.

AdAgencyOnline.Net has conducted interviews with respected automotive advertising insiders in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors,automotive advertising agencies and auto dealers that will be attending the 2009 NADA Convention are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to coordinate a meeting. An open meeting will be held by Philip in the lobby of the Ritz Carlton Hotel on Saturday evening between 5:30 PM and 7:00 PM to coordinate his plans for the convention. A formal invitation only dinner meeting will be held immediately afterwards at the Melange Restaurant at the Ritz Carlton for the advisory panel of a new auto industry social networking site – Auto Industry Insights – that Philip is helping to coordinate for his vendor/client EveryCarListed.com. To quote Philip Zelinger, “Help is only a click away!” ###

Ad Agency Online, L.L.C., (AAOL), is a national network of independent affiliated automotive advertising agencies that share best practices and leveraged resources through a social networking portal – http://adagencyonline.net. The online automotive advertising networking community is widely respected by the auto industry for their willingness to provide free automotive advertising resources to site visitors based on their philosophy that a “rising tide floats all boats.”

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the portal’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time - interviewed Dale Pollak, the President of vAuto, during an online business meeting held on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” Philip and Dale often contribute their time in seminars and open forums such as WAAOL to help auto dealers and their automotive advertising agencies deal with today’s shrinking auto industry.

About Dale Pollak

Dale Pollak is the chairman and founder of vAuto, a Chicago-based company that provides retail automotive dealerships with a better way to price, appraise and stock pre-owned vehicles. Prior to founding vAuto, Pollak served as vice president of sales and business strategy at Digital Motorworks, a market leader in data integration and application development for OEMs, mega dealers and third-party providers. Pollak helped build the company from inception to its acquisition by ADP in 2002.

Pollak also has more than 20 years of retail dealership experience, including 13 years as owner principal of Pollak Cadillac and GMC Truck in Elmhurst, Illinois. Among other distinctions, Pollak’s dealership consistently ranked among the top five Cadillac dealerships nationally for customer satisfaction. As a retailer, Pollak placed a high priority on used-car sales operations with the belief that a dealership’s pre-owned vehicle department was the driver for both new and pre-owned vehicle sales.

Visually impaired, Pollak has never actually been able to see the “aesthetic” qualities of a pre-owned vehicle. His success is based on an ability to analyze and understand the used-vehicle business from a financial and data-driven perspective – a viewpoint that serves as the foundation for vAuto and the managerial insight the system provides. The author of “Velocity: From the Front Line to the Bottom Line,” a recently published book on best practices among used-vehicle sales departments, Pollak is a regular contributor and columnist for some of the industry’s leading trade publications.

A highly sought-after authority on maximizing dealership profits from pre-owned vehicle operations, he regularly speaks to dealers, Dealer 20 Groups and state dealer associations on a variety of topics, including:

• How to improve pre-owned vehicle inventory turn by 20% in 60 days,
• How to effectively price pre-owned vehicles to improve profitability,
• How to use the Internet to grow pre-owned volume,
• The top five best practices for pre-owned vehicle operations,
• How to improve gross and sales volume by optimizing your appraisal process,
• Managing pre-owned vehicle inventory using financial portfolio discipline,
• How to manage assets rather than age,
• Adapting your business in the information age and global economy and
• The art and science of automotive software development.

About vAuto

Headquartered in the Chicago suburb of Oak Brook, Ill., vAuto maintains a research and development center in Austin, Texas. The company provides the auto industry’s only “live, real time” analysis of used-car markets with up-to-the-minute information about used-vehicle supply, demand and pricing tailored to specific dealership market areas. All six of the nation’s highest-volume franchised dealerships by brand, including Chevrolet, Ford, Honda, Nissan, Lincoln-Mercury and Toyota, use stocking, pricing and appraisal strategies supported by vAuto software solutions. Virtually every imported and domestic vehicle brand is represented on the company’s customer list, including Acura, Audi, BMW, Hyundai, Infiniti, Kia, Lexus, Mercedes, Porsche and Volkswagen, as well as all Chrysler and General Motors brands. More information on vAuto is available on the Internet at www.vAuto.com.

In advance of the scheduled interview on WAAOL Dale provided AdAgencyOnline.Net with the following previously distributed press release describing their use of CarFax and the advantage that their shared resources provide to auto dealers;

auto, carfax unlock profit for Auto dealers – New Study Finds Key to Lifting Vehicle Value, Improving Inventory Turn

CHICAGO — A study released today proves that dealers can maximize profitability by immediately evaluating cars at trade-in. vAuto and Carfax deliver a powerful tool that dealers are using to identify cars that command a premium price on the retail market. According to vAuto, dealers consistently price Carfax 1-Owner cars an average of $1,000 more than cars without the Carfax 1-Owner designation. “In these tough economic times, dealers need to know which cars and light trucks can be aggressively marketed the second they hit their lots,” said Keith Jezek, president and CEO of Chicago- and Austin-based vAuto. “Integrating critical Carfax data with vAuto’s Live Market View inventory-management system gives our customers an immediate competitive edge to maximize profits.”

Consumers prefer cars that have had only one previous owner. Using the vAuto tool, dealers can price their vehicles at the top of the market. The study, based on more than 3.5 million online listings, also indicates that Carfax 1-Owner cars increase inventory turn. Combined with a higher resale value, Carfax 1-Owner cars maximize a dealer’s profit per unit. “In a volatile market such as we have today, it’s essential to be able to identify your surefire winners. By using vAuto in conjunction with the Carfax 1-Owner designation, I continue to see an increase in sales as well as an increase in per car gross,” said Gary Duncan, Duncan Automotive Network of Christiansburg, Virginia. Previous studies show a minimum sale price lift of $300 for Carfax 1-Owner cars. Carfax has programs in place to make sure dealers take full advantage of their inventory’s profit potential. Contact your Carfax representative or visit www.carfaxonline.com.

About Carfax (www.carfax.com)

Millions of used car buyers and sellers each year rely on Carfax, the most trusted provider of vehicle history information. Using the unique 17-character vehicle identification number (VIN) found on vehicle dashboards and title documents, Carfax instantly generates a detailed Vehicle History Report on any used car or light truck. Carfax Vehicle History Reportsâ„¢ provide valuable information that help used car buyers and sellers make better decisions. Free Carfax Vehicle History Reports are instantly available with vehicles listed in nearly every online marketplace by Carfax-subscribing dealers. For more information or to become a Carfax-subscribing dealer, visit www.carfaxonline.com.

The following advertisement was also provided by vAuto to explain their unique value to auto dealers;

For the next three months, forget everything you’ve learned about the used-car business. And as radical as it may sound, that means forgetting about making gross profit on your used inventory. Instead, your sole focus needs to be creating as much liquidity as possible –now.

You have a strict 60, 45 or 30-day turn policy? It doesn’t matter. Prices are dropping so fast, your turn policies aren’t going to be able to keep up. Dealers that are underwater in their used inventory come March likely will not survive, Dale Pollack, founder of VAuto, a used-vehicle inventory management, firm says. He may sound alarmist, but it’s probably better to be safe than sorry.

Pollack believes used-vehicle prices will take a huge hit in the first quarter of 2009 once public companies announce their earnings for the fourth quarter 2008. He gives two reasons (other than the credit crisis and overall dismal economy). One, vehicles are stacking up at the auctions because of an increasing number of “no-sales.” No-sales occur when a company sets a minimum bid level for its vehicles and no bids meet it. His is driving up inventories at the auctions, which in turn, will continue to drive down wholesale and retail prices.

Another reason is due to an accounting method commonly known as mark-to-market or lower cost-to-market that requires companies to adjust their inventory levels to meet actual market conditions. Used-vehicles values in October and November plunged at a record pace and likely continued the downward spiral in December (as of press time, this was the case). Although public companies – public dealer groups, rental companies, finance firms and auto makers – have been adjusting their inventory values to meet real market prices, the fall drop has yet to be reflected in their earnings statements. When those earnings are reported in 2009, and as auction inventories sell, Pollack believes the used-vehicle market will suffer its worse deflationary moment in history. “Dealers will wake up one day and realize they own 60 days worth of inventory that is $4,000 to $6,000 overpriced,” Pollack says. That’s a hit dealers will not be able to overcome. Pollack predicts that alone could put thousands of dealers out of business overnight. “It’s a dismantling of the automotive retail system,” he says. I’ve talked to other analysts and used-car experts who downplay Pollack’s dire predictions.

Ward’s columnist and NCM consultant Tony Albertson says he doesn’t believe the problem is as drastic as Pollack makes it out to be. “We’re already seeing auction prices come down, he says. “Of course dealers should not be hanging onto their inventory, but I think most dealers are smarter than that.” Still, Albertson agrees there are dealers whose inventory is in bad shape and that need to get a “huge sense of urgency now.”

What should dealers do? First, be ruthless about increasing your liquidity and reduce the amount of working capital that’s tied up in your used vehicle inventory. That means selling your used vehicles now. Pollack suggests shunning the wholesale channel and instead, selling it at retail. The trick is to price vehicles at a level that insures they will sell. Pollack calls it “wholetailing.” Realize you’re going to sacrifice gross profit, and that negatively will affect some of your employees’ pay. Get them on board, explain the situation, and if you have to, change their pay structure for the time being. Pollack says if you jump on this strategy now will put you in a great position the next few months. As other dealers scramble to find ways to liquidate inventory they’ll never be able to sell, you’ll be selling and making money. You have to be willing to take the bullet now in order to survive 2009, Pollack believes.

About AdAgencyOnline.Net

AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors” the site also hosts several blog talk radio shows in addition to the “Lunch With Phil Discussing Automotive Advertising” including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”

AdAgencyOnline.Net is supported by their independent affiliated automotive advertising agencies, auto dealer clients, auto industry vendor clients and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize the R.O.I. for their automotive advertising dollars.

vAuto is one of several automotive advertising vendors reviewed on AdAgencyOnline.Net along with a growing number that have hired Ad Agency Online, L.L.C. to represent them as their agency of record or consultant to market their products including; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application as well as Bulldog Marketing Technologies – a data base marketing system with a unique integrated payment quoting application.

AdAgencyOnline.Net also hosts interviews with nationally respected automotive advertising insiders from a diverse group of specialists in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors,automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to support AdAgencyOnline.Net . The shared philosophy of all involved parties is that “A rising tide floats all boats.” To quote Philip Zelinger, “Help is only a click away!” ###

Ad Agency Online, L.L.C., (AAOL), and their affiliated automotive advertising agencies host a social networking portal – http://adagencyonline.net – that provides free resources to the auto industry. The automotive advertising resource portal reviewed Bulldog Marketing Technologies and their patent pending, vehicle ownership & data purification service called ConsumerCleanse, during an interview with Philip Zelinger, the President of Ad Agency Online, L.L.C., and host of the portal’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time .

Mr. Zelinger interviewed Scott Davis, the President of Bulldog Marketing Technologies, (BMT), on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” Philip and Scott advised auto dealers and their automotive advertising agencies that marketing to the customers that they have is the most cost effective way to invest a limited advertising budget and to retain market share in a shrinking auto industry.

AdAgencyOnline.Net forwarded the following press release distributed by Bulldog Marketing Technologies to introduce ConsumerCleanse to their affiliated automotive advertising agencies and auto dealer clients to make sure that they understand the unique value offered by their proprietary application;

January 15^th, 2009

Bulldog Announces the Jan 1^st Launch of ConsumerCleanse — Industries’ 1^st Vehicle Ownership Verification and Data Purification Service to reach 100% of database records reducing marketing costs

Cedar Falls, IA – Bulldog Marketing Technologies (BMT) has announced the launch of their patent pending, vehicle ownership & data purification service called ConsumerCleanse. The service will research the dealership’s database in its entirety, analyzing each vehicle record throughout the database and verifying if the customer still owns the vehicle. Through proprietary processes, BMT has built an additional logic process to either disconnect or reconnect with those customers that no longer own a vehicle in the database

In our test pilots of over a quarter million records, “the results were astounding” according to Bulldog’s Lead Developer, Sheila Mixdorf. “What we are seeing is that the average dealership database has 39% of the customer database that NO LONGER OWN THAT VEHICLE.” adds Mixdorf.

“You can reduce your marketing cost immediately and achieve the same success.” says Brad Nichols, General Manager for Bulldog Marketing Technologies. The firm has also pledged to finance the cost of the data processing and allow the dealer to pay for it over 12 months, thus allowing the dealership to immediately achieve the marketing savings without a significant one time investment. “In these trying times, we want to help anywhere we can, our financing should allow smaller dealers to also take advantage of the savings immediately as well” add Nichols

In real world application, the ConsumerCleanse ownership verification process was applied to our new vehicle quote program where a dealership was sending 1900 new vehicle quotes to past customers and selling 1.01% of the quotes each month. Once ConsumerCleanse was applied, BMT found that over 500 of those quotes were going to people who no longer owned the vehicle. Removing those 500 quotes allowed the dealership to reduce their marketing expense by 16% and achieve the same result in units, while increasing their sell thru rate to 1.36% of the quotes. ROI improved because the cost went down and the sales volume was maintained.

This patented technology, to be deployed across the country beginning Jan 1st 2009 is projected to become the Industry standard in 2009, just as NCOA and CASS certification have been “All good marketing begins with accurate data, ConsumerCleanse Certified data, is accuracy on a level not seen before.” says Curtis DeGroote, Director of Marketing for Bulldog.

Bulldog Marketing Technologies is a national marketing technology firm providing data driven marketing & analytic services to the automotive, retail and financial industries. www.bdogm.com 319-553-1111

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The Lunch With Phil Show Discussing Automotive Advertising introduced Bulldog Marketing Technologies and ConsumerCleanse to their online audience in December and they approved them as a “preferred automotive advertising vendor” before year end based on the positive response from the auto industry community that supports the portal.

AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that tune into WAAOL to find vendors, applications and even technologies that promise to maximize the R.O.I. for their automotive advertising dollars. The site features DMS and CRM providers like ADP and BZ Results as well as new conversion tools such as LeadConverter and Argistics with their 2 way video platform –AutoTransaXion.

Bulldog Marketing Technologies has joined a respected list of automotive advertising vendors that have been reviewed on AdAgencyOnline.Net as well as a select few that have been accepted as vendor/clients by Ad Agency Online, L.L.C. including; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net also hosts interviews with nationally respected automotive advertising insiders from a diverse group of specialists in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.

automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to support AdAgencyOnline.Net . The shared philosophy of all involved parties is that “A rising tide floats all boats.” To quote Philip Zelinger, “Help is only a click away!”

Ad Agency Online, L.L.C., (AAOL), has redefined the role of full service automotive advertising agencies as evidenced by their hosting a social networking portal – http://adagencyonline.net – that provides free resources to the auto industry. The automotive advertising resource / networking portal has reviewed a diverse group of automotive advertising vendor applications and developing technologies for their auto dealer clients as well as site visitors. Business Image Services is the latest vendor to be reviewed by AdAgencyOnline.Net. Their “Experiential Marketing” methods use a new video display panel that promises to replace conventional point of purchase merchandising and billboard advertising.

Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger is scheduled to interview Ron Brown, the President of Business Image Services today, January 14^th 2009, on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.” Philip explained his reasons for reviewing Business Image Services on a site that typically focuses on Internet based automotive advertising vendors, “The auto industry has turned to the Internet for cost effective ways to market to consumers but auto dealers are also asking their automotive advertising agencies to find new ways to attract customers in the “real world.” AdAgencyOnline.Net has focused on “blurring the line between the virtual and the real world” through new digital marketing techniques and developing Internet based technologies that integrate with proven selling processes in the real world. That said, we are not limited to Internet applications when it comes to selling cars and service. Our only objective is to maximize the R.O.I. for our auto dealer clients and point of purchase merchandising is an integral component in any comprehensive marketing plan.”

Ron Brown operates Business Image Services from their facility in East Grand Rapids, Michigan. He has a B.B.A. from the Seidman School of Business at Grand Valley State that follows the teachings of Bill Seidman, the worldwide economic expert that appears often on CNBC, MSN and NBC. Ron was the first 18 year old Realtor in the State of Michigan in the early 1980’s and he extended his experience to include auto dealership sales in the early 1980’s where he sold cars part-time while finishing College. Ron clearly defines himself as an “Out of Home & Experiential Marketing Specialist.”

Ron defines experiential marketing as follows:

· It create personal, memorable, and positive high impact emotional experiences

· It offers an engaging, entertaining, and interactive brand experience that is unmatched by traditional advertising

· It inserts advertiser directly (Face to Face) into the lives of their targeted customers

· Companies that deliver the right experience to consumers will succeed

· Experiential Marketing is the new paradigm leading the way in today’s changing marketing landscape

· It actually reaches your target consumers; while other advertising is intentionally avoided by your consumers.

Ron has assisted auto dealerships in Michigan to affordably and effectively drive customers into their showrooms. Industry analysts agree that Michigan has been hit the hardest by the downturn in the economy and the auto industry so his success there supports the value of his services. To quote Ron Brown on the subject, “If it will work in Michigan it will work anywhere! Automobile buyers are empowered with so many technologies to screen out advertising that it has become extremely difficult to effectively reach them and drive them into your dealership. We have developed effective high impact automotive dealership marketing strategies that reach auto buyers and drive them into your dealership. One jaw dropping strategy is to turn your auto dealership building windows into a panoramic video billboard using an amazing ¼” thick “see thru screen” that is installed in the store front windows of your dealership. We can turn your building into an on premise digital video billboard. It captures the attention of all of your drive by traffic drawing drivers – and buyers – into your dealership. We have found that our video panels also create a social media buzz; everyone that drives by will tell their friends and business associates to go to your dealership to see this unforgettable building size video display.”

“Another effective strategy is to display automobiles “face to face” with consumers that have higher than average household incomes with discretionary dollars. One example is in the lobbies of movie theaters where people spend an average of twenty minutes. A similar strategy is to utilize shopping malls for back-lit billboard displays and auto displays. My role at Business Image Services is to assist auto dealers in adjusting components of their marketing/advertising plans that are not working and implementing experiential marketing that is working and driving consumers into dealerships.”

AdAgencyOnline.Net has a number of blog talk radio shows that review automotive advertising vendors and new technologies including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The Lunch With Phil Show Discussing Automotive Advertising is an open business meeting with the affiliated automotive advertising agencies of AAOL and their dealer clients which is often the first step for automotive advertising vendors to becoming “preferred vendors” on AdAgencyOnline.Net.

AdAgencyOnline.Net’s audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives have learned to tune into WAAOL to find vendors, applications and even technologies that are not yet being discussed in mainstream media. The site features established applications such as DMS and CRM providers like ADP and BZ Results but they are better known for having introduced new conversion tools such as LeadConverter with their staffed chat application that functions as an outsourced BDC and Argistics 2 way video platform –AutoTransaXion – that links to an auto dealer’s DMS and CRM allowing for real time online negotiations in a “push/pull” environment for consumers.

Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many” online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,” that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.

AdAgencyOnline.Net has conducted interviews with nationally respected automotive advertising experts from a variety of specialties in the auto industry including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and Scott Davis from Bulldog Marketing Technologies.

Automotive advertising vendors, automotive advertising agencies and auto dealers are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to support AdAgencyOnline.Net . The shared philosophy of all involved parties is that “A rising tide floats all boats.” To quote Philip Zelinger, “Help is only a click away!”