AdAgencyOnline.Net

AdAgencyOnline.Net is a free automotive advertising resource / networking site that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL – Automotive Advertising Experts – will be interviewing Pat Ryan, Jr., the C.E.O. and Co-founder of FirstLook. The show is scheduled to air this Friday, April, 17^th 2009 from 12:00 Noon EST to 12:30 PM EST on http://adagencyonline.net and/or http://www.blogtalkradio.com/adagencyonline .

About FirstLook

FirstLook pioneered the market leading 360º Inventory Management System, which includes Appraisal, Stocking, Purchasing and Inventory Management tools that dealers need to manage the internal side of their businesses. FirstLook’s Consumer Optimization System takes this to the next level by addressing the consumer-facing side of the business with Consumer Optimized Pricing, Advertising and Selling solutions.

FirstLook, by INCISENT Technologies, is the pioneer in Automotive Retail Performance Solutions and the #1 fastest-growing automotive related company in the United States, according to the Inc Magazine’s prestigious 2008 INC 500 list of fastest-growing private companies in the U.S. FirstLook provides industry-leading tools to manage Pre-Owned Operations, Internet Marketing and Retail Performance Training & Best Practices. FirstLook technology is in over 1,600 automotive franchises throughout the United States. FirstLook helps dealers Drive More Traffic from the Internet, Close More Customers More Profitably, Close More Appraisals and Stock More of the “Right Cars” for their lot through cutting edge technology solutions as well as industry leading training and consulting services. For more information, visit www.DriveYourNumbers.com or call (800) 730-5665.

Pat Ryan Jr., Chief Executive Officer and Co-Founder

Pat Ryan Jr. is Chief Executive Officer and Co-Founder of INCISENT Technologies, the #4 Fastest-Growing Software Company in Inc. Magazine’s 2008 Inc. 500 rankings of the fastest-growing private companies in the U.S. Prior to co-founding INCISENT, Pat was the CEO of Ryan Enterprises Group, a growth equity investment firm based in Chicago.

After graduating from Georgetown University with a Bachelor of Arts in Government, Pat went to work as a teacher on Chicago’s West Side. While working as a teacher Pat founded the Inner-City Teaching Corps (ICTC), an urban teaching program similar to the Peace Corps. Pat continues to devote significant time to leading ICTC’s new endeavors and remains its Chairman. During the 2008-2009 school year, ICTC is responsible for approximately 250 new teachers in 100 schools in Chicago. Pat also founded ICTC’s independent public school on Chicago’s West Side. Named after the first African-American Rhodes Scholar, the Alain Locke Charter Academy achieved the top test score gains in Chicago in the history of the ISAT test. Alain Locke was recognized by the U.S. Department of Education as one of 7 schools in the United States best “Closing the Achievement Gap.”While beginning to build ICTC, Pat attended the Chicago Police Academy where his classmates elected him “Outstanding Recruit.” Pat’s time as a police officer included work as a narcotics investigator focused on major gang narcotics activity in the inner-city of Chicago; in this role he received a commendation for leading a $1.1 million cocaine seizure.

After completing his work in law enforcement, Pat returned to graduate school earning a Master of Business Administration from the J.L. Kellogg Graduate School of Management at Northwestern University and a Juris Doctor cum laude from the Northwestern University School of Law. In addition to his work leading the ICTC, Pat is involved in other civic organizations. He is a member of the Young Presidents’ Organization (YPO), Council on Foreign Relations in New York and the Economic Club of Chicago. Pat is a Trustee of Northwestern University and a member of its Executive Committee as well as past Chairman of the Advisory Board of Northwestern School of Education and Social Policy. In Chicago, he is a Director of World Business Chicago and the Chicagoland Entrepreneurship Center, a member of the Mayor’s Council of Technology Advisors and a Trustee of the Field Museum. Pat has been a Henry Crown Fellow at the Aspen Institute and was named one of the 100 Global Leaders for Tomorrow at the World Economic Forum in Davos, Switzerland.

Pat and his wife Lydia live on Chicago’s North Side with their 3 children.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Automotive Advertising Experts show. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Lunch With Phil Discussing Automotive Advertising.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online and FirstLook will be co-hosting a “Networking Reception” on Saturday, April 18^th 2009 at the 6^th Digital Dealer Conference to be held at the Mirage Hotel in Las Vegas that runs April 19^th through April 21^st 2009. The unofficial kick-off to the conference will be at the Japanaise Lounge from 5:00 PM PST to 7:30 PM PST.

Philip will be presenting a seminar at the 6^th Digital Dealer conference that will be discussed during the show. Philip’s seminar is posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

Prior to today’s interview with Pat Ryan, Jr. www.AdAgencyOnline.Net has conducted interviews with a wide variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com and Mark Burack from Liquid Motors.

For more information on FirstLook, The 6^th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

Philip Zelinger, the President of a national network of independent automotive advertising agencies – Ad Agency Online, L.L.C.,(AAOL), – and the host of an online automotive advertising resource portal – http://AdAgencyOnline.Net – has advised his affiliated automotive advertising agencies, auto dealer / vendor clients and the online audience of his blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to attend the 6^th Digital Dealer Conference scheduled April 19, 2009 through April 21, 2009 at the Mirage Hotel in Las Vegas. Philip has been an invited speaker at the conference since its inception and a number of his vendor clients exhibit their products and services to the diverse group of auto industry decision makers that support the event.

AdAgencyOnline.Net is considered by many to be an online version of the real world platform for automotive advertising vendors offered by the 6^th Digital Dealer Conference. The free portal reviews automotive advertising vendors and new technologies on their site through a series of blog talk radio shows including “Lunch With Phil Discussing Automotive Advertising,” the “Lunch With Ralph Discussing Automotive Advertising” show and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

The Lunch With Phil Discussing Automotive Advertising show scheduled for April 1^st 2009 is an encore presentation with Michael Roscoe, the President, founder and owner of Dealer Communications, a multi-media publishing company serving the retail automotive market. Dealer Communications publishes 2 print magazines, 6 weekly e-newsletters, 2 (soon to be 6) e-zines, and produces the bi-annual Digital Dealer Conference & Exhibition.

Philip’s seminar will be discussed during the show along with a recap of the agenda and a partial list of automotive advertising vendors that will be exhibiting at the conference. Philip’s seminar is posted at www.digitaldealerconference.com as follows:

Title: Leveraging Social Networking / Blogs And Internet Applications To Survive In The Real World.

Sub-title : Find customers on the Internet before they find you using leveraged online resources integrated with selling processes and applications linking the virtual world to the real one.

Session description: The Internet has provided problems for some and solutions for many. Learn how to leverage social networking and blogging sites – both your own as well as existing online networking communities – to build online relationships that will mature into service and sales customers in the “real world.” This session will provide solutions to common problems using cutting edge Internet based applications that will integrate your website with proven selling processes at your dealership. Conversion tools, Video applications, Online Transaction Applications and Internet driven inventory management/marketing systems will be discussed and applied in a problem/solution format.

Maximizing R.O.I. is not just an objective; it is a dictate in today’s troubled economy. The applications discussed will provide efficiencies that “blur the line between the virtual and the real world” with leveraged resources from with-in the dealership as well as outsourced services that will improve selling processes in sales and fixed operations.

Ad Agency Online L.L.C represents a growing number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Most of their vendors and auto dealer clients will be attending the conference as exhibitors, speakers or attendees to listen and learn from auto industry experts that will be conducting a variety of relevant seminars focused on sharing best practices to survive in a struggling auto industry. Some of the more “cutting edge” automotive advertising vendor clients of AAOL that are also featured on AdAgencyOnline.Net as “preferred automotive advertising vendors” include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

The affiliated automotive advertising agencies and auto dealer / vendor clients of AAOL are suggested to visit http://adagencyonline.net to register for the 6^th Digital Dealer Conference or site visitors are invited to go directly to http://digitaldealerconference.com . Automotive advertising agencies and auto dealers or automotive advertising vendors interested in hiring AAOL or supporting AdAgencyOnline.Net are advised to visit the free networking portal or to contact Philip Zelinger directly at 1-888-796-2228 or to email him at pzads@bellsouth.net. To quote Philip Zelinger, “Help is only a click away!”

A challenging economy and a shrinking auto industry have limited new construction to virtual showrooms on the Internet Superhighway. AdAgencyOnline.Net is a free automotive advertising resource / networking community that reviews and reports on “bleeding edge” automotive advertising vendors focused on developing online selling processes for auto dealers marketing to a growing audience of online car shoppers. Their goal is to surface and share best practices to integrate virtual world showrooms with established real world selling processes.

According to Philip Zelinger, the host of AdAgencyOnline.Net and President of Ad Agency Online, L.L.C., (AAOL), the “floor plans” for these online auto dealerships must be user friendly and transparent. More importantly, given the explosive growth of new technologies designed to maximize the efficiency and R.O.I. for websites, it is becoming obvious that custom websites deserve consideration vs. template solutions provided by “big box” website providers.

Philip will be interviewing Marc Abrams, the President of MLA Consult, Inc., www.mlaconsult.com , on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising”, that airs Tuesday, March 17^th, 2009 between 12:00 Noon and 12:30 PM EST. Greg Moal from MLA is also expected to be monitor and possibly respond to call in questions during the show to discuss the proprietary applications available to MLA.

MLA is being considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and a production partner for AAOL. Philip is expected to recommend the website design firm on a “project basis” with AAOL managing and monitoring the first few websites before adding them to the online network of affiliated automotive advertising agencies, production partners and select vendors. The online community shares their vision to “blur the line between the real and the virtual automobile dealerships being built on the World Wide Web.

Marc described MLA in a brief letter distributed to the automotive advertising agencies and auto dealer clients of AAOL. “In the three decades we’ve been in business we’ve watched as virtually every facet of the industry has changed, but we have maintained our core principals putting our clients’ profitability ahead of self-serving creativity.”

“Whether it’s building a company’s website, providing interactive production/engineering services, search engine optimization, or developing an overall marketing program we base every project on a solid, thoughtful strategy tailored to the specific needs of our clients business. Strategies carefully designed to integrate with all other relevant branding and marketing communications and utilizing the latest in technology.”

“As marketing has evolved from print to online platforms, we have continually expanded our own understanding of new technologies that effectively reach consumers, leveraging those that can produce results and eschewing others. We continue to base our strategies on sound marketing principles while integrating traditional and interactive techniques to maximize results. And, we’re always aiming at maximizing ROI, a key element in all clients’ minds.”

About Marc Abrams

With 30 years of experience in national and international marketing, Marc’s strengths lie in his overall understanding of the online marketplace and interactive advertising… Currently, he specializes in interactive marketing strategy working with widely diversified clients. He previously served as Vice President of Interactive Services for Marketing Magic Advertising, the largest independent agency in Florida, Marketing Director for Technion, Inc., one of the nation’s largest call center operators, with clients such as Bellsouth and AT&T. He has been employed by several major advertising agencies, including Parker and Associates, Jack Leeds, and J. Walter Thompson.

He has served as Director of Interactive Services at Ocean Drive Magazine, and has worked at several traditional ad agencies, where he developed expertise in healthcare, travel and real estate. Clients appreciate his savvy in navigating the uncharted waters of new media. Marc is vitally involved in his community as shown by his service in an advisory capacity to the Dade County (Miami) School Board, as a Board Member of the March of Dimes, and as co-founder of the Dade County Wheelchair Tennis Program.

About Greg Moal

Greg has operated as an expert-consultant with several world-class businesses, leading web development and business technology optimization projects with Peregrine Systems (now part of HP), Deutsche Bank, CSC Peat Marwick, Vivendi, Avaya and others. Greg graduated in Corporate Governance and in Information Technology. In 2000, Greg led a project for a major European search engine operated by telecommunication giant, Orange Telecom.

After years of consulting both in Europe and in the US, in the Spring of 2004 Greg settled down in South Florida where he founded Stepmiles and was also immediately appointed as Vice President of Internet Marketing by the American Marketing Association for two consecutive years. He has helped companies in multiple industries, such as the finance, education, hi-tech, real estate, healthcare and others, to improve their rankings and to increase traffic and conversions. Greg has also authored several advanced search engine optimization tools and web marketing dashboards dedicated to providing businesses with a clear understanding of their key performance indicators (KPIs).

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

AboutAdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6^th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

The automotive advertising industry is being directly impacted by a shrinking auto industry. Automotive advertising agencies have had to change their core business model to survive the shift from commissionable conventional media – such as radio, T.V. and print – to more cost effective marketing methods and Internet based channels. AdAgencyOnline.Net was formed to assist in the transition as a free automotive advertising resource / networking channel to review cutting edge automotive advertising applications. The portal’s onsite blog talk radio station – WAAOL, All Automotive Advertising News All The Time – provides answers to universal questions being posed by automotive advertising agencies and auto dealerships suffering from reduced sales and budgets.

According to Philip Zelinger, the host of AdAgencyOnline.Net / WAAOL and president of Ad Agency Online, L.L.C., (AAOL), the answer lies in marketing to existing customers from an auto dealer’s database combined with leveraged exposure on the World Wide Web using developing technologies and applications targeting customers that have turned to the Internet to get a better deal. “Having invested twenty five plus years as a General Manager and Dealer Principal, followed by the last ten in the automotive advertising industry, I can honestly say that the only constant in both related business sectors is change.”

Philip has reviewed several automotive advertising vendors focused on database marketing with a variety of applications while interviewing their decision makers on his “Lunch With Phil Discussing Automotive Advertising” and “Automotive Advertising Experts” blog talk radio shows. Bulldog Marketing Technologies, Inc. was recently featured as both a preferred automotive advertising vendor on AdAgencyOnline.Net and a vendor/client of AAOL. Scott Davis and Curtis DeGroote reviewed their products and services along with their “best practices” in database marketing and the podcasts of their shows can be found on WAAOL at the following links;

http://www.blogtalkradio.com/adagencyonline/2009/02/06/Automotive-Advertising-Experts-Automotive-Advertising-Vendor-Review-NADA-Recap

http://adagencyonline.net/wordpress/?p=577&preview=true&preview_id=577&preview_nonce=2a4bb0ae6a

Another preferred automotive advertising vendor that has earned the support of AdAgencyOnline.Net is CityTwist, Inc. This Boca Raton, Florida based software firm developed an online self serve, “DIY”, template email service that sources their target audience from a 250 million “opt-in” database for conquest local marketing plans. Auto dealers or their automotive advertising agencies can resource this online application to immediately craft and deliver a specialized message using a variety of filters including distance from the dealership, zip code, demographics and gender. Ken Schwartz, the President of CityTwist.Com discussed his shared visions with Philip Zelinger several times on WAAOL. The shows and related articles can be found at;

http://adagencyonline.net/wordpress/?p=350&preview=true&preview_id=350&preview_nonce=9eca56b582

Philip has suggested another variation of the theme regarding database marketing for his affiliated automotive advertising agencies that has to do with the way that auto dealers are accessing and using their DMS to supplement their advertising budgets. Online conversion tools that develop and distribute leads to an auto dealer’s DMS and CRM are becoming the norm. Educating auto dealers in how to integrate these systems and the leads that they generate into their automotive advertising plans is what Philip describes as one of the “differentiators” that distinguish AAOL from conventional automotive advertising agencies.

Argistics, Inc. developed “AutoTransaXion” as a customer interaction platform to enhance conversion rates. The platform quickly evolved into a fully functional online transaction tool to maximize the R.O.I. for the forward thinking auto dealer’s that were challenged to do business through the “glass wall” blocking them from their virtual customers. The application is constructed in a “cloud environment” that allows a unique degree of customization in their “consumer facing” micro-site. The end result is that the auto dealer can conduct a complete online transaction through the use of a proprietary two way video VOIP system and pull/push features built into the application that links directly to an auto dealer’s DMS / CRM.

Additional information can be gathered by listening to previous blog talk radio interviews by Philip with Bruce Cerbone and Jeffery Bennett from Argistics.Com on WAAOL and by reviewing the blogs discussing the shows posted on AdAgencyOnline.Net;

http://adagencyonline.net/wordpress/?p=514&preview=true&preview_id=514&preview_nonce=6474d41f1c

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6^th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

A struggling economy has driven car buyers to the Internet to shop for the “best deal” and automotive advertising agencies are scrambling to get their attention. A shrinking auto industry has accepted that old world – or more accurately described – “real world” pricing policies don’t work on the virtual showrooms being built on the World Wide Web. Ad Agency Online, L.L.C., (AAOL), is a national network of independent automotive advertising agencies that have leveraged their shared resources to solve common problems for their auto dealer clients including the question of “to price, or not to price” on an auto dealer’s website. That question has finally been answered, according to Philip Zelinger, the President of AAOL and host of the free automotive advertising resource / networking portal, www.AdAgencyOnline.Net .

According to Philip the easy answer is, “Yes, auto dealerships must post prices on their websites. The real question is how much, or rather how little, profit should a dealer ask for in an economy that has car shoppers in the driver’s seat on the Internet Superhighway. Old world wisdoms to post “loss leaders” in the newspaper on a single vehicle worked in its day since customers were limited in their ability to shop comparable vehicles to the classified section or with a trip to the dealer who controlled all of the information. The World Wide Web has empowered consumers to gather information around the auto dealer that allows them to negotiate from a position of strength.”

“The panic in the market for auto dealers to sell down their inventory to reduce expenses has forced them to accept offers that often leave no room for a profit. At first glance that seems like a good deal for the customer but based on the increased bankruptcy rate for auto dealerships, and possibly even the O.E.M’s, the business model is neither fair nor sustainable.”

Based on the experienced success of auto dealers following the advice of AAOL, the solution lies in the same technology that built the World Wide Web. Some of the applications solving the price issue have been reviewed by AdAgencyOnline.Net on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time. According to Philip Zelinger, “the solutions vary, but the goal is always the same. The key is to provide transparency in the process so that customers can get the price and product information that they want, when they want it; which is immediately!”

The following automotive advertising vendors have been reviewed and/or have been featured on AdAgenyOnline.Net as a “preferred automotive advertising vendor” focused on establishing and posting a competitive price on the Internet;

DealMaker.Com – this inventory based website is powered by a proprietary platform that allows a granular comparison of every vehicle posted to it on the Internet. Once the comparable vehicles have been sorted, they are available from a single inventory data base that consumers can access using a variety of criteria designed to narrow down their search using selected equipment, price and geographic parameters. At that point, all related transactional information is entered by the consumer who may then enter into a transparent “many to many” online negotiation with all sellers on the same page as all buyers interested in selling/buying the described vehicle.

This kind of market driven pricing model allows auto dealers to preserve a fair profit until and unless competition drives their pricing down. At that point, the dealer can pass or accept the final offer with the confidence that the “bidding” process has assured both the sellers and the buyers that a fair price has been achieved. This “win-win” process promises transparency to all parties and it promises to become the online selling process of choice for educated auto dealers and online shoppers.

Argistics – AutoTransaXion – this customer interaction platform functions as the ultimate conversion tool for auto dealers. The application allows auto dealers to engage their customers in the formative stages of their online shopping experience. The timely monitoring of the posted vehicle supports the use of a competitive price, not necessarily the cheapest. The online shopper is invited to click for additional information on the product or the price at which time they are immediately linked to a relevant video followed by a live two video interaction with a representative from the auto dealership. The video reinforces the value of the product while the online agent can present the details of the offer after accessing the auto dealer’s DMS to push the “first pencil” to a final negotiated price. This online transaction tool eliminates the “disconnect” in the process in that no email, telephone call or even a visit to the dealership is necessary to complete a negotiation and even a purchase.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising including the “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” AdAgencyOnline.Net attracts automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors that have asked AAOL to represent them include; Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.

www.AdAgencyOnline.Net has conducted interviews with a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Nick Umb from Incentive Research and most recently Michael Roscoe from Dealer Magazine discussing the 6^th Digital Dealer Conference.

For more information on any of the automotive advertising vendors reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net can contact Philip Zelinger at pzads@bellsouth.net, call 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##