Archive for the “Ralph Paglia” Category
Posted by: Phil Zelinger in Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, CarFolks.Com, CityTwist, Deal Maker, DealMaker.Com, Kihon Media, laser stream video, philip zelinger, Ralph Paglia, ronsmap, ronsmap.com, SiSTer Technologies, Video CarLot, tags: ad agency online, adagencyonline.net, automotive advertising, automotive advertising agencies, automotive advertising agency, blog talk radio, IntellaCar, philip zelinger, SiSTer Technologies, social media.automotive digital mastery club, Video CarLot
Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club organized by Ken Gibson, the Automotive Digital Mastery Club. The pair of auto industry experts shared their visions for the growing role of social networking for automotive advertising agencies while discussing the new online community on the blog talk radio show Auto Industry Insiders featured on AdAgencyOnline.Net. The show aired on Thursday, March 10th, 2011.
Philip has agreed to support the new online resource community by contributing as a Subject Matter Expert, (SME), specializing in Technology Integration and Vendor Negotiations. A number of equally respected auto and automotive advertising industry consultants were mentioned as potential qualified contributors, however, Philip was quick to point out that formal invitations have yet to be delivered or accepted.
“Professionals like Ralph Paglia, Brian Pasch, Jared Hamilton, Chris Saraceno, Keith Whann, Scott Monty and Jody Devere have already invested their time to develop and support their own online networking communities. Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers. I am confident that they would see the value in any additional efforts to educate our shared online friends. However, individual obligations, personal agendas or potential conflicts of interest might preclude them from participating in the Automotive Digital Mastery Club. Similarly, consultants referenced during the show like Joe Webb, Mark Dubis, Gary May and others are under no obligation to join or support Ken’s new online community. The on air discussion with Ken introducing his new forum was intended to surface the shared opportunity for their consideration and to hold them up as shining examples of the quality of the professionals that Ken hopes to attract. After all, what are friends for!”
ABOUT AUTOMOTIVE DIGITAL MASTERY CLUB
The Premier Exclusive group of the best and brightest in automotive digital marketing. Membership by invitation or referral only.
Every industry has its leaders, movers and shakers, and subject matter experts. We have created this club to bring together three groups of people: subject matter experts who are the best in the world at what they do; top auto dealers and dealership groups who are the best and want to stay on top by getting better at digital marketing; and top industry sponsors who support this effort and play a key role in advancing digital solutions.
HOW THE CLUB WORKS
Subject matter experts (SME’s) are already recognized innovators and leaders in helping dealerships understand and capitalize on internet-related solutions. They are actively involved on a regular basis in the field, relentlessly driving for improved results as they work with Dealer Principals, General Managers, and Internet Sales Managers.
This group of SME’s provide exclusive content to Members via webinars, best practices, whitepapers, case studies, and resource material that is not readily available anywhere else. Every member has access to this collection of material created by the best brains and experience in the industry. Members also have access to each of these SME’s on a private basis (fee paid separately).Sponsors support the work of the club by financial contribution, to maintain the site, publish the content, and facilitate communication among the SME’s, Members, and Sponsors. Sponsors may be suppliers, vendors, consultants trade groups, publications or associations.
ABOUT KEN GIBSON
The Automotive Digital Mastery Club is the brainchild of Ken Gibson, a veteran consultant and trainer since 1974. Ken serves as Founder and Director of the Club, and oversees all operations. Ken is the Founder and President of Gibson Internet Marketing Consultants.
With over 15 years of digital marketing experience in several industries, and 7 years of automotive digital marketing consulting and training, Ken is unique in assembling the resources the industry needs to prosper in the new media age and the New Economy.
Ken has been the Chief Internet Consultant and Trainer for the Colorado Independent Auto Dealers Assn, developed their education and training programs, and trained over 100 dealers on internet marketing. Ken is a national speaker, and last year spoke at NIADA, Digital Dealer Conference, and several local and state associations.
Ken can be reached at email@example.com – http://automotivedigitalmastery.com
About Philip Zelinger Read the rest of this entry »
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Posted by: Phil Zelinger in Ai Dealer, auto dealers, auto industry, automotive advertising, Brian Ferris, Bull Dog Marketing Technologies, Bulldog Marketing Technologies, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, Detroit Trading Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, philip zelinger, R. L. Polk & Co., Ralph Paglia, ronsmap, SiSTer Technologies, Uncategorized, vAuto, Video CarLot, tags: adagencyonline.net, Argistics, automotive advertising, automotive advertising agencies, automotive advertising agency, AutoTransaXion, blog talk radio, Bull Dog Marketing, CityTwist, CloudOne, ecarlist, InstaQuote, IntellaCar, izmocars, philip zelinger, ronsmap, SiSTer Technologies, VehSmart, Video CarLot
AdAgenyOnline.Net, a nationally recognized automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time. This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote. The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.
Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes. Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked. Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price. Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service. Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase. Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”
“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers. Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all. The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer. Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective quickly converts to finding a dealership that they are comfortable with. Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”
“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds. They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”
“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in. In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit. When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”
About Carlos Diaz
In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO. Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.
Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.
For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.
In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was. Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development. Carlos managed six Business Development Centers for 7 franchises, all powered by his InstaQuote system.
• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.
• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.
InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.
The InstaQuote Philosophy
1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.
2. Incorporate the latest web based technologies that enhance the overall customer experience.
3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.
4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.
5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Auto Industry Insiders” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.
Previous guests interviewed on WAAOL include a growing number of automotive advertising experts. Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions, Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###
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Posted by: Phil Zelinger in 9th Digital Dealer Conference & Exposition, Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, CarFolks.Com, CityTwist, DealMaker.Com, Kihon Media, laser stream video, philip zelinger, Ralph Paglia, ronsmap, ronsmap.com, SiSTer Technologies, The 9th Digital Dealer Conference & Exposition, Uncategorized, Video CarLot, tags: adagencyonline.net, Argistics, automotive advertising, automotive advertising agencies, automotive advertising agency, AutoTransaXion, GetAutoAppraise, Hughes Hunter, IntellaCar, philip zelinger, Rons Map, ronsmap, ronsmap.com, SiSTer Technologies, TeleTextSoltions, The 9th Digital Dealer Conference & Exposition, Video CarLot
Automotive advertising agencies are flocking to The 9th Digital Dealer Conference & Exposition to learn about new automotive advertising technologies and applications that will help their auto dealer clients sell more vehicles and service with less staff, inventory and money to advertise. AdAgencyonline.Net is an automotive advertising resource / networking portal that reviews new technologies and vendor solutions on the Internet. However, the opportunity to meet the visionaries behind the new technologies driving the automotive advertising industry in the real world is a critical part of the process. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, will be unveiling his latest discovery at the conference, a mobile sales presentation / training platform — IntellaCar — being introduced by his newest vendor client Hughes Hunter.
Philip described IntellaCar as “The next generation of mobile technology being applied to real world selling processes and sales training. Their game changing mobile sales presentation / training platform delivers relevant information to a sales consultant wherever and whenever they need it that is always current, always correct and always relevant. The proprietary information is delivered through an iPhone, iTouch or iPad controlled by the sales consultant in a form and manner that is not available on or through any other venue in the real or the virtual world — including the showroom brochures or even the auto dealers, O.E.M.s or third party websites. New vehicle information and competitive comparisons include features and benefits that are prioritized to fit the customer’s individual profile delivered in a flexible presentation designed to sell more vehicles at a higher gross profit. The ability to empower a sales consultant to stay one step ahead of today’s educated customer as well as the competition is a required tool for a professional salesperson who must command instant credibility with his customer’s to earn their trust and their business — in that order.”
The 9th Digital Dealer Conference & Exposition is being held at The Mirage Hotel in Las Vegas October 12th – 14th, 2010. It features vendor exhibits from nationally recognized providers of products and services to automotive advertising agencies and the auto industry that they serve, along with sessions on a variety of issues that face auto dealers in today’s challenging economy. Philip Zelinger will be hosting a session at the conference on social media on Wednesday, October 13th. at 2:30 PM in Room #217 titled — C2C + B2B = B2C SQUARED; Learn How This New Social Media Formula Provides New Revenues, New Efficiencies and Greater Profits.
In addition to hosting his session, Philip will be walking the vendor exhibit hall to maintain existing relationships while looking for a few new ones. A number of vendor clients of Ad Agency Online and members of AdAgencyOnline.Net sponsor events at the conference, host sessions and/or set up exhibits to display their products and services. This year Philip will be introducing Jim Hughes and Bruce Polkes to his affiliated automotive advertising agencies and fellow vendor/dealer clients while allowing them to experience the conference themselves. Philip anticipates that they will be ready to exhibit IntellaCar at the 10th Digital Dealer Conference & Exposition that is already on the drawing board.
Philip’s plans for the conference may serve as a road map for those who want to follow his lead to maximize their own R.O.I. from the event. Philip provided the following recap of his agenda to share with his affiliated automotive advertising agencies during his most recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising.
“I have been invited to host sessions at the last eight Digital Dealer Conferences and I am excited to have been invited to the 9th. one; and counting! Ad Agency Online and many of our vendor clients as well as supporters of AdAgencyOnline.Net have set up exhibits in past conferences with great success and a verifiable R.O.I. but this one promises to be the best of the best. I recently interviewed Susan G. Tyson, the Marketing Director for the conference, on our blog talk radio show Automotive Advertising Experts and she convinced me that the sessions, exhibitors and special events planned in Las Vegas will support our decision to be there.”
“My plans start on Monday evening, October 11th. from 6PM to 8PM at the Japonais Lounge in the lobby of The Mirage Hotel where I will be co-hosting a Pre-Conference Networking Party with Hughes Hunter to start building the buzz around their new mobile sales presentation / training platform appropriately titled Intellacar. Jim Hughes and Bruce Polkes, co-founders of Hughes Hunter and the visionaries behind Intellacar, will be joining me to share their plans to introduce their game changing solution to empower the sales consultant to stay one step ahead of today’s educated consumers as well as the competition. They deliver the right information at the right time and in the right place; always current, always correct and always relevant.”
“My day starts early on Tuesday, October 12th. with Brian Pasch, CEO of PCG Digital Marketing, while attending his PCG Automotive Website Awards (AWA) that are scheduled at 8:00 AM to kick off the daily events at the conference. The 2010 Awards Program will add coveted industry awards in a total of three categories: Search, Design, and Technology.”
“Brian explained that the new award categories are a result of the industry response to the popular Automotive Search Marketing Awards (ASMA) which will continue under the AWA “search” category. The ASMA awards are the standard bearer for recognizing website platforms that excel in organic search.”
“In the Automotive Website Design category, awards will be given for three classifications of automotive website platforms: dealership websites, manufacturer websites, and third party automotive advertising websites.”
“In the Automotive Website Technology category website platforms will be evaluated on innovative core technology that stands above their peers. I entered my vendor client ronsmap in this category. Next year I hope to enter IntellaCar and in my humble opinion they have a shot at winning … so wish us luck! In the past year the automotive industry has witnessed numerous technological advancements in car dealer websites. Mobile integration, geo-targeted marketing, chat, CRM, and advances in search advertising and all will be considered.”
“After the AWA I will be hosting a Peer Networking Roundtable at 10:00 AM in room C1 which promises to be a highlight of the conference. I have registered to conduct the session at the table for Internet Sales Managers / e-Commerce Directors over multiple stores or for e-Commerce Directors of large, multi-point dealer groups. Experience has taught me that I will be able to
listen and learn from these groups as much as I may presume to teach them and I am looking forward to the experience and shared best practices that will be surfaced in our discussions.”
“I will be visiting many sessions during the day on Tuesday and Wednesday but frankly my real objective is to meet the vendors exhibiting at the conference to renew established relationships and start a few new ones. I will be walking the isles check book in hand with the expectation that I will bring back some new opportunities for my affiliated automotive advertising agencies to help them better serve their auto dealer clients. Of course I also have scheduled meetings with some potential new vendor clients for Ad Agency Online so I anticipate some very productive days during the conference for me and mine.”
“Tuesday evening will be taken up by several parties that often represent the most fertile ground for developing new opportunities. In my opinion, the must attend parties of the night include Ralph Paglia’s ADM party from 8PM to 11PM that he is hosting at his suite followed by one that I am co-hosting with a vendor client, SiSTeR Technologies Video CarLot. Their party is called The Johnnie Walker Blue Thank You Party also planned in their suite at The Mirage as a V.I.P. party to follow Ralph’s. The suite numbers won’t be available until we check in on Monday, but suffice it to say that it will be easy to follow the buzz that surrounds them to join in on the fun.”
“Wednesday will be dominated by meetings and filled in by my session on social media scheduled for 2:30 PM in room #217. I have been told by friends that my title — C2C + B2B = B2C SQUARED — may sound like new math to some attendees but I am confident that the auto dealers and automotive advertising agencies that attend the conference will get it. The market is a conversation that begins before, during and after a customer makes a buying and/or servicing decision and automotive advertising agencies know that their auto dealer clients must be in it.”
“In today’s consumer driven world, customer to customer opinions shared by likeminded consumers seeking advice from their online friends coupled with similar online opinions shared in automotive advertising and auto industry facing social networking communities develop an online identity and reputation for auto dealers that virally extends their marketing messages to their customers. As a result, customer to customer conversations plus business to business networking equals business to customer marketing messages squared. It’s not as complicated as it sounds once you understand human nature and the customers’ desire to do business with people that they like. After all, what are friends — and social media — for!”
” My Wednesday evening will be capped off with a party being hosted by Brian Benstock described as a private reception for industry leaders. I received my invitation from Sean Wolfington, a valued friend and an icon in the auto industry technology sector. Sean is the C.E.O. of The Wolfington Companies. The Wolfington Companies own eight technology and marketing companies in the automotive industry. These companies include Level 5 Advertising, Tier 10 Marketing, Vin Solutions, the Automotive Advertising Network, Team Velocity, Car-mercial, Call Revu, and the American Dream Network.”
“Sean founded some of the most successful marketing and consulting companies in the automotive industry – Automark and Cyber Car (sold to Reynolds and Reynolds in 2001) and BZ Results (sold to ADP in 2006). BZ Results was recognized as the “Innovative Company of the Year” for pioneering digital marketing in the automotive industry and enabling billions of dollars of retail sales over the Internet.”
“I only reference Sean’s remarkable career and accomplishments to date so that I can explain the exclusive nature of the reception for industry leaders and to justify my apologies to my affiliates since I can’t invite them to join me. Of course I can tell them where the party is but the armed guards and private security may be too much of a challenge for them to overcome, although based on the guest list it might be worth a shot; just kidding Sean!”
About the 9th Digital Dealer Conference & Exposition:
The 9th Digital Dealer Conference & Exposition, October 12 – 14 at the Mirage in Las Vegas: New Ideas, New Revenues, New Efficiencies, Greater Profits. More than 600 dealership attendees are expected. www.DigitalDealerConference.com
The sessions for the 9th Digital Dealer Conference & Exposition will feature speaking sessions, roundtables and a vendor exposition for dealership managers and directors who are interested in learning more about successfully doing business on the Internet. The speaking roster include leading industry trainers, consultants and thought leaders covering topics that are of crucial interest to today’s successful automobile dealership managers.
The 9th Digital Dealer Conference & Exposition is the ideal learning and networking venue for general managers, dealer principals, internet sales managers, e-commerce directors, BDC managers, CRM managers, pre-owned managers, F&I managers and fixed operations managers. More than 550 dealership attendees are expected at the fall event along with as many as 90 exhibitors and sponsors.
For more information about the 9th Digital Dealer Conference & Exposition, go to www.digitaldealerconference.com or contact Susan Tyson at email@example.com, 312 558-1799.
The conference is owned and operated by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and online editions of Dealer, Digital Dealer and Dealer Fixed Operations magazines. Online weekly newsletters include Dealer; Digital Dealer; Dealer Fixed Operations, Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. To see all that Dealer Communications offers, visit www.dealer-communications.com. Read the rest of this entry »
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Posted by: Phil Zelinger in Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, CarFolks.Com, CityTwist, DealMaker.Com, DrivingSales.Com, Kihon Media, laser stream video, philip zelinger, Ralph Paglia, ronsmap, ronsmap.com, SiSTer Technologies, Video CarLot, tags: adagencyonline.net, Argistics, automotive advertising, automotive advertising agencies, automotive advertising agency, AutoTransaXion, GetAutoAppraise, Hughes Hunter, IntellaCar, philip zelinger, Rons Map, ronsmap, ronsmap.com, SiSTer Technologies, Social Media, social networking, TeleTextSoltions, Video CarLot
Automotive advertising agencies are being asked to deliver more for less by a consolidating auto industry in response to reduced sales volume, profit margins and automotive advertising budgets. The solution, as is often the case, lies in the leveraged use of technology applied to a constant in automotive advertising and the auto industry that it serves — change. Another constant that can be found in automotive advertising is human nature. These two constants, change and human nature, power the explosive growth of the use of social media by automotive advertising agencies. Unfortunately, the change is happening at warp speed on the Internet Super Highway and automotive advertising agencies don’t know what they don’t know when it comes to new automotive advertising technologies and applications being developed to monetize social media.
Attempts by automotive advertising agencies to provide a presence for automobile dealers on social networking sites like Facebook, MySpace and Twitter fall short for the same reasons that these online communities of friends are so successful with consumers. People hate car dealers and they often turn to advice from likeminded consumers on social networking sites to get away from them. Automotive advertising agencies that impose on these personal conversations with self serving sales messages are often ostracized and even virally attacked as an intruder. The potential damage to the online reputation of their auto dealer clients represents a risk to reward formula that has forced many automotive advertising agencies to abandon social media as a viable channel to deliver a retail sales or service message.
Fortunately, the same social media that teaches consumers how to buy a vehicle can provide automobile dealers with the information and the tools that they need to sell them one. Social networking portals developed by likeminded automotive advertising agencies, automotive advertising vendors and auto dealers allow their members to share best practices with the common philosophy that a rising tide floats all boats.
Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal AdAgencyOnline.net, discussed a number of auto industry focused social networking sites on the blog talk radio station WAAOL – All Automotive Advertising News All The Time featured on AdAgencyOnline.Net. “I host a network of networker in a special section hosted on AdAgencyOnline.Net titled Auto Industry Insiders. Contributing member sites include Ralph Paglia’s AutomotiveDigitalMarketing.Com, Jared Hamilton’s DrivingSales.Com, Brian Pasch’s InternetSalesmanager.Org, Chris Saraceno’s DealerElite.Net, Jody Devere’s AskPatty.Com, Keith Whann’s Auttr.Com and Scott Monty’s ScottMonty.Com. Each online community boasts its own personality and rules of the road to keep members in their lane. The temptation to sell to each other is controlled by the same social pressures that exist on consumer facing social networks for those that forget why they are there — to listen and learn so they can presume to teach their auto dealers how they can sell cars and service to their online friends.”
In addition to sharing best practices, many automotive advertising agencies use social media to discover new automotive advertising technologies and vendor applications that have not yet been discovered by the mainstream automotive advertising industry. New automotive advertising platforms and vendor clients that Philip Zelinger sourced from his searches on social media include SiSTeR Technologies Video CarLot – an automated video production platform that produces scalable interactive videos from pictures using human voice to narrate them that are placed on the auto dealer’s website and pushed through a dedicated API with You Tube onto the WWW. An equally revolutionary discovery claimed by Philip to have been discovered using social media was ronsmap.com — a consumer centric inventory marketing platform that offers auto dealers free listings and free leads with the ability to purchase real time market analytics and social networking profiles that empower the salesperson to answer the customer’s questions even before they ask them.
Each of these vendor applications were introduced to the market through automotive advertising social networking communities that enabled them to listen and learn from their members about how they can improve their products and services before they introduced them to the general market. Philip claimed that his access to these automotive advertising solutions and new vendor clients of Ad Agency Online was only possible as a result of the time he invested on social media looking for them so that he could stay one step ahead of the competition.
Online blog talk radio stations hosted on automotive advertising networking portals — such as AAOL featured on AdAgencyOnline.Net — provide a another social media forum for finding and reviewing new automotive advertising solutions. Regularly scheduled blog talk radio shows with live interviews of the developers of bleeding edge automotive advertising applications allow their online audience to ask vendors questions in an open forum. These open exchanges of ideas in a problem solution format help the vendors as much as the automotive advertising decision makers that follow the shows. A new mobile sales presentation platform with an integrated training component — IntellaCar by Hughes Hunter — was recently discussed on a blog talk radio show hosted by Philip Zelinger to solicit feedback from the audience. Their insights were used to modify the platform before IntellaCar began their beta test it in the real world saving thousands of wasted dollars and man hours that would normally be required to mature their application.
The opportunity for automotive advertising agencies and auto dealers to listen, learn and contribute to social networking communities allows them to discover what they don’t know while allowing them the opportunity to share what they do know. Auto dealers are people too! The same efficiencies and extended resources that attract consumers to social media to research their next vehicle purchase is sourced by automotive advertising agencies who need to stay one step ahead of the competition in a consolidating auto industry that demands more for less. Automotive advertising agencies don’t know what they don’t know but they can definitely find out on auto industry focused social media. After all, what are friends for! Read the rest of this entry »
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Posted by: Phil Zelinger in 9th Digital Dealer Conference & Exposition, Ai Dealer, auto dealers, auto industry, automotive advertising, Bull Dog Marketing Technologies, CarFolks.Com, CityTwist, DealMaker.Com, Kihon Media, laser stream video, philip zelinger, Ralph Paglia, ronsmap, ronsmap.com, SiSTer Technologies, Uncategorized, Video CarLot, tags: adagencyonline.net, Argistics, AskPatty, Auto Industry Insiders, automotive advertising, automotive advertising agencies, automotive advertising agency, AutoTransaXion, Auttr, DealerElite, DrivingSales, GetAutoAppraise, InternetSalesManager, philip zelinger, Ralph Paglia, Rons Map, ronsmap, ronsmap.com, Scott Monty, SellersVantage, SiSTer Technologies, TeleTextSoltions, The 9th Digital Dealer Conference & Exposition, vBack, Video CarLot
AdAgencyOnline.Net is an automotive advertising resource/networking portal for automotive advertising agencies. The site hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL announced on today’s blog talk radio show — Lunch With Ralph Paglia Discussing Automotive Advertising – that he will be hosting a slightly altered show in the same Thursday 12 Noon EST time slot to be titled “Auto Industry Insiders.” Philip was quick to explain that Ralph Paglia is an established member of the “Network Of Networkers” that comprise the group known as Auto Industry Insiders featured on AdAgencyOnline.Net. According to Philip, the contributing members of Auto Industry Insiders have been invited to co-host the show on a rotating basis and Ralph Paglia will still be a regular host on the show.
Philip explained the change in the popular Thursday blog talk radio show. “The Lunch With Ralph Show has relied on a number of encore presentations recently to accommodate Ralph Paglia’s hectic schedule. To keep the shows current and relevant I decided to invite some other professional automotive advertising insiders to fill in when Ralph isn’t available. The resources linked by the members of Auto Industry Insiders provide a wealth of knowledge that will include the wisdoms of Ralph Paglia and his automotive advertising resource / networking portal http://automotivedigitalmarketing.com The only change will be that Ralph’s contributions will be complimented by the other members of the group. After all, what are friends — and Auto Industry Insiders — for!
Philip recently added the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to other automotive advertising resource / networking sites. The group of automotive advertising experts share their best practices with automotive advertising agencies and automotive advertising vendors that support AdAgencyOnline.Net to leverage their individual resources and relationships. Read the rest of this entry »
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