AdAgenyOnline.Net, a nationally recognized automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time. This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote. The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.
Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes. Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked. Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price. Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service. Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase. Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”
“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers. Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all. The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer. Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective quickly converts to finding a dealership that they are comfortable with. Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”
“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds. They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”
“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in. In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit. When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”
About Carlos Diaz
In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO. Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.
Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.
For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.
In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was. Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development. Carlos managed six Business Development Centers for 7 franchises, all powered by his InstaQuote system.
• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.
• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.
InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.
The InstaQuote Philosophy
1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.
2. Incorporate the latest web based technologies that enhance the overall customer experience.
3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.
4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.
5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Auto Industry Insiders” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.
Previous guests interviewed on WAAOL include a growing number of automotive advertising experts. Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions, Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at firstname.lastname@example.org, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###