AdAgencyOnline.Net

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource / networking portal AdAgencyOnline.Net, announced today that he will be reviewing eCarList and their new mobile appraisal and inventory management application TrueTarget Mobile for consideration by his affiliated automotive advertising agencies.  Philip will be interviewing Len Critcher, the CEO of eCarList, on the blog talk radio station featured on AdAgencyOnline.net — WAAOL, All Automotive Advertising News All The Time.  The Automotive Advertising Experts show hosting the interview is scheduled to air on Friday, September 03rd, 2010 from 12:00 Noon to 12:30 PM EST. 

The pair of automotive advertising insiders will be sharing best practices with automotive advertising agencies who regularly tune into WAAOL to listen and learn about new technologies and Internet driven applications that promise to change the way that auto dealers buy and sell cars.  Philip limits his product reviews to cutting edge vendors with proprietary applications and he confirmed that eCarList qualifies on many levels.  “I reviewed eCarList once before during a previous interview with Len Critcher and I knew then and there that I would have to keep in touch with him.  I was so impressed with his inventory management and marketing platform that I recommended him to one of my valued vendor clients, SiSTeR Technologies, Inc..  Based on the successful results of that introduction I am always looking for other shared opportunities with eCarList so when Len offered me a sneak preview of his new mobile appraisal and inventory management platform I jumped at the chance.  I want to take credit for introducing it to my affiliated automotive advertising agencies and my growing audience of automotive advertising decision makers who turn to me to find the latest and the greatest in technology driven automotive advertising solutions.  I am confident that the TrueTarget Mobile suite of products and services being introduced by eCarList will not disappoint them.”

About Len Critcher

With a successful background in marketing and technology, Len Critcher established one of the first Internet focused dealerships in the United States in 2001.  As a pioneer in online automotive sales, Critcher is often heralded as one of the “fathers” of online automotive marketing.  At age 28, Critcher was profiled in Forbes Magazine for his success in online automotive retailing.  Recognized as an authority in online inventory management and marketing, Critcher is often invited to speak to large groups and industry events to share his unique passion and insights into his “real world” automotive successes. In 2006, Critcher founded eCarList and has led the organization in its record growth and is also the chief architect of the company’s product development.  Critcher and his businesses have also been featured in People, Time Magazine, USA Today, CNN, American Way, Dallas Business Journal and more.

Critcher received a BA from Southern Methodist University and resides in Dallas, TX with his wife Pamela, and two young children, Carson and Sailor.

About TrueTarget Mobile

TrueTarget Mobile is the first and only mobile appraisal and inventory management application on the market to deliver both wholesale and retail data including Cars.com, AutoTrader, eBay, BlackBook, NADA, AuctionNet, Carfax, AutoCheck and more.  All data is complimented with intelligent market data including Market Days Supply, Price Variance, Option Filtering and Real-time competitive views.

Features of the app include an intuitive VIN scanner, VIN paste and quick-adds if you’re away from the vehicle, and direct integration with the eCarList desktop software.  Our dealers have the ability to photograph, price, edit and upload vehicles directly from the App to our inventory management software which instantly updates the website and retail sites. Read the rest of this entry »

Automotive advertising agencies rely on AdAgencyOnline.Net, a free automotive advertising resource / networking portal, to help them find and review cutting edge automotive advertising applications.  The automotive advertising social networking site features a blog talk radio station — WAAOL, All Automotive Advertising News All The Time — hosted by Philip Zelinger, the President of Ad Agency Online, L.L.C.  Philip conducts interviews with auto industry insiders who share their latest automotive advertising applications with his online audience of automotive advertising decision makers.  This week his Automotive Advertising Experts show, scheduled to air Friday, August 27th, 2010 from 12:00 Noon EST to 12:30 PM EST, will include an  interview with Robert Gruen, the founder and CEO of The Higher Gear Group.

The Higher Gear Group has been a recommended vendor for the affiliated automotive advertising agencies of Ad Agency Online for many years, however, according to Philip recent news about enhancements to their suite of products demanded an update on their platform for his auto dealer clients.  “I have always valued people over product and price so when a trusted friend, Jay Mattingly, called to tell me that he had returned to The Higher Gear Group as their Vice President after a brief separation I was all ears.  I have always recognized The Higher Gear Group as a user friendly CRM application with intuitive processes that fit seamlessly into the sales systems at most auto dealerships.  However, Jay quickly brought me up to speed as to why he was excited to get back on The Higher Gear Group Team with their enhanced platform defined under their new Overdrive banner which includes showroom, customer relationship and lead management systems.”

“Jay’s excitement over the new products and services that had been added to their simple to use CRM — Done Right application included his description of their integrated eZDesk system defined by their slogan — Multipayment Desking Made Easy, their eZBDC — Follow Up Made Easy and other products with descriptive names including their MyGarage — Be-back system, Super form — All-in-one lead generation, Bargain Button — Interactive Offer System and feature functions like their One-click Navigation, Mobile Site solution, Social Media Integration, High-indexing Search Technology, Affiliate Tracking, Dealer Care Proactive Site Maintenance and their Automated Credit Application Integration.  Once Jay caught his breath, we both realized that this was no longer The Higher Gear Group that we had previously reviewed.  We agreed that the only one capable of connecting what was to what is and what will be at The Higher Gear Group was their founder, Robert Gruen, so I invited him to join me on our Automotive Advertising Experts blog talk radio show to talk about their next generation of automotive advertising solutions.”   Read the rest of this entry »

AdAgencyOnline.Net is an automotive advertising resource / networking portal hosted by Ad Agency Online, L.L.C., (AAOL).  Philip Zelinger, the President of AAOL and host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time — shared a simple formula with automotive advertising agencies to help them monetize social media for their auto dealer clients; C2C + B2B = B2C SQUARED.  The formula suggests that Customer to Customer, (C2C), comments coupled with Business to Business, (B2B), cross promotions can virally amplify Business to Customer, (B2C), marketing messages through social networking channels without offending the community.

Philip introduced his solution to use social media to sell vehicles and service during his blog talk radio show — Lunch With Phil Discussing Automotive Advertising.  This open business meeting shares best practices with the affiliated automotive advertising agencies, production partners and select automotive advertising vendors of AAOL.  The agencies are linked by a proprietary online communication / distribution system that allows them to leverage their resources in conventional and digital online advertising; now to include social media.

Social media is a growing phenomenon that has automotive advertising agencies scrambling for a way to use it to sell vehicles and service for their auto dealer clients.  AAOL represents a number of automotive advertising vendors who have developed applications that integrate social media with conventional and digital media by applying proven old world wisdom to new world technology.    Automotive advertising agencies are anxious to use social media without offending the social networking communities who consider direct solicitations an intrusion into their ongoing conversations that power the marketplace. Read the rest of this entry »

Automotive advertising agencies are challenged to keep up with the explosion of new Internet based automotive advertising applications designed to maximize their R.O.I. for their digital marketing campaigns. AdAgencyOnline.Net was formed as an automotive advertising social networking site to platform and review new automotive advertising vendors and the many applications that profess to help automotive advertising agencies do more for less. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time, will be interviewing Peter O’Neil, the President and CEO of IntelliTerms, Inc., to review IntelliTerms for consideration as a preferred automotive advertising vendor for his affiliated automotive advertising agencies, auto dealer clients and site visitors to AdAgencyOnline.Net.

Philip will interview Peter on his popular blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that will air live today, Wednesday, November 18^th 2009 from 12:00 Noon EST to 12:30 PM EST. The show is an open business meeting for the automotive advertising agencies, auto dealers and automotive advertising insiders that support the portal. The online community has enjoyed an explosive growth of its own built on an earned reputation as “The One Stop Site For All Of Your Automotive Advertising Needs.”

Previous automotive advertising vendor reviews aired on WAAOL suggest that Philip will first introduce Peter as the founder of IntelliTerms to credential his professional experience. Philip is often quoted as stating that he “prioritizes people over product and price.” According to Philip, “Even the best automotive advertising application needs personal support before, during and after its implementation and that priority must be established from the top down.” After the initial introductions the online audience of automotive advertising professionals will be invited to call in questions of the pair of auto industry experts to discuss the application and share best practices in solving common issues addressed by IntelliTerm’s marketing platform.

About IntelliTerms, Inc.

Peter O’Neil provided the following description of the products and services offered by IntelliTerms in advance of today’s show. “IntelliTerms, with headquarters in Golden, Colorado, automates and optimizes the daily posting of an automobile dealership’s inventory to a wide selection of Web sites, especially the consumer classified Web sites. We employ both a proprietary marketing technology – that converts prices to payments – and innovative account management. Our approach is unparalleled in the automotive industry today. IntelliTerms connects prospective buyers with vehicles that are in a dealer’s inventory as available-to-sell, and generates an enormous volume of real-time, in-bound phone calls and e-mails, which express a qualified interest in those vehicles. At about $10 per real-time prospective buyer, we deliver a much greater ROI than a traditional “lead.” Our solution impacts the bottom line by reducing a dealer’s days in stock, and in return decreases a dealer’s floor plan expense. And our on-line reporting helps in turning over inventory in 60 – 90 days. We drive the showroom traffic. Auto Dealers just sell it. We over-deliver on what we promise, and we guarantee our results.”

About Peter O’Neil, President and CEO, IntelliTerms, Inc.

Mr. O’Neil joined IntelliTerms full time in August of 2009 to continue his track record as a successful serial entrepreneur. Prior to IntelliTerms, Mr. O’Neil served for five-plus years as Executive Vice President, Sales and Marketing at CenterStone Technologies, a privately held, VC-funded company that provides B-2-B e-commerce solutions to well-know, national consumer brands. At CenterStone, Mr. O’Neil developed an understanding and appreciation of the incredible value proposition provided by Web-based applications and software-as-a-service (SaaS). He joined CenterStone Technologies in 2004 after spending ten years building successful companies in the direct marketing industry, including five years with Experian in a variety of capacities including Senior VP and General Manager, Cooperative Databases and Senior VP, Self Reported Data. In 1993 Mr. O’Neil joined Atlantes Corporation and was instrumental in building the Atlantes customer base through his aggressive sales and marketing efforts. Atlantes was acquired by Metromail in 1997 which in turn was acquired by Experian in 1998. Mr. O’Neil assumed management of Experian’s self-reported data group in 1999. Prior to Atlantes Mr. O’Neil held senior level positions with a variety of firms including Salt Investment Fund, Resorts Marketing, Inc., Vail Valley Foundation and The Executive Ventures Group. Mr. O’Neil holds a BA in Psychology from Colorado College and an MBA from the Stanford Graduate School of Business. Read the rest of this entry »

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7^th Digital Dealer Conference & Exposition at the Nashville Convention Center. The auto industry focused event is scheduled from November 1^st through November 03^rd 2009. Philip’s session is planned for Monday in Room #211 from 11:00 AM to 12:15 PM and based on past performance it is suggested that attendees to the conference should show up early if they expect a seat.

Cliff banks, the Vice President and Editorial Director for Dealer Communications – the host of the conference – joined Philip recently on WAAOL’s premier blog talk radio show Automotive Advertising Experts to discuss the agenda in advance of the conference. The show with Philip and Cliff aired on Friday, November 23^rd 2009 from 12:00 Noon to 12:30 PM EST. Automotive Advertising Experts has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who share their experience and insights into the changing auto industry. Philip and Cliff reviewed the speakers and exhibitors that will be supporting the 7^th Digital Dealer Conference & Exposition including some insights into Philip’s session which is posted on http://wwwdigitaldealerconference.com as follows:.

Presentation title: How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation

Sub-title: Learn How To Monetize Social Networking By Building Relationships Online To Improve Profits In Both Sales And Fixed Operations

Session description:

The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the WWW but monetizing the investment of time and resources needed to develop an acceptable R.O.I. has been a challenge. Dealership websites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership websites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated Social Networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.

Philip Zelinger Personal Bio:

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a GM and Dealer Principal and the last 10 years focused on digital marketing. Philip is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

Cliff Banks provided the following press release describing the upcoming event that was posted on AdAgencyOnline.Net in advance of the online interview with Philip:

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger explained why he supports the Digital Dealer Conference as well as AdAgencyOnline.Net, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows as well as those that will be joining me at the 7^th Digital Dealer Conference & Exposition.”

Philip also used the interview with Cliff Banks to invite his audience to a “Post Party” during the conference co-hosted by FirstLook and Ad Agency Online on Sunday evening from 8PM to 10PM at The Hermitage Hotel in a private room near their Oak Bar. The 5 star hotel is only one block from the convention center and a number of automotive advertising insiders have already confirmed their attendance.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, many of whom will be attending the 7^th Digital Dealer Conference as exhibitors or as invited speakers. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7^th Digital Dealer Conference & Exposition or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##