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    This Week On WAAOL Blog Talk Radio !

    Mr. Philip  Zelinger
    View Philip Zelinger's profile on LinkedIn
    Lunch With Phil Discussing Automotive Advertising” M-W 12N-12:30 PM EST – An open business meeting discussing best practices for automotive advertising agencies.    

    Listen and learn how to maximize your R.O.I. in  automotive advertising using bleeding edge technologies being applied by automotive advertising agencies focused on blurring the line between the real and the virtual world.  Hosted by Philip Zelinger, a former auto dealer and the President of Ad Agency Online, L.L.C. – a national network of affiliated independent automotive advertising agencies.   

    MONDAY; Philip Zelinger shares best practices in automotive advertising with the affiliated automotive advertising agencies of Ad Agency Online, L.L.C..  AdAgencyOnline.Net has expanded their focus on new ways for auto dealers to maximize their R.O.I. from various technology based automotive advertising platforms by integrating viral social media messages into their websites and/or other recommended consumer centric solutions.  

    In today’s show Philip Zelinger will focus on the opportunities being developed for automotive advertising vendors as a result of the recent consolidation in the auto industry. Leveraged resources and integrated vendor solutions provide efficiencies and economies of scale not offered by any single vendor.  Automotive advertising agencies and automotive advertising decision makers have recognized that game changing automotive advertising solutions are accelerating their time to market and building barriers to entry as a direct result of strategically engineered partner relationships with complimentary technology based vendor solutions.

    Philip will also focus on real world applications and processes that integrate online best practices for vehicle sales and fixed operations.  Updates on several automotive advertising vendor clients of Ad Agency Online will be discussed during the show including http://IntellaCar.Com - a mobile sales presentation / training platform,  SiSTer Technologies an automated video production/marketing platform, http://DrivingLoyalty.Com - a platform of proprietary consumer centric data base driven solutions, AIS Rebates -  a unique resource delivering up to date rebate and incentives to automotive advertising agencies, vendors and dealers and Advanta-STAR with their robust competitive comparisions sourced from multiple third poarty resources; to name a few.

    The affiliated automotive advertising agencies of Ad Agency Online have redefined the role of full service automotive advertising agencies to include key vendor selection and analysis of selling systems and processes which includes their review of new automotive advertising technologies and automotive advertising platforms that are able to provide more for less given the reduced staff and budgets reflective of the recent downsizing of the retail auto industry.

    Philip Zelinger relies on his 25 plus years of experience as a General Manager, Executive Dealer and Auto Dealer Principal followed by his 15 plus years as the President of a national network of independent affiliated automotive advertising agencies, automotive advertising production partners and selected automotive advertising vendors to pass on best practices to his online audience of automotive advertising agencies, auto dealer/vendor clients and site visitors that share his vision of the future of the auto industry.  The automotive advertising agencies that support AdAgencyOnline.Net have a common philosophy that a rising tide floats all boats which is reflected in their contributions to the discussions on The Lunch With Phil Discussing Automotive Advertising blog talk radio shows.

    __________________________________________________

    TUESDAY: Philip Zelinger discusses new applications and technologies that allow automotive advertising agencies to monetize social media. 

    In today’s ENCORE show Philip interviewed Jim Hughes, the co-founder of IntellaCar, a preferred automotive advertising vendor on AdAgencyOnlie.Net.  Philip and Jim reviewed Intellacar with some shared insights in their mobile sales presentation platform that should not be missed by any automotive advertising agency that has taken on the responsibility to help their auto dealer clients improve their sales process.

    IntellaCar FAQ’s:

    What is IntellaCar?

    • IntellaCar is a sales presentation platform that resides on an iPad, iPhone or iTouch – providing the Sales Consultant with instant access to information, such as walk around. features/benefits, technology videos, competitive comparisons, inventory, and more.
    • Due to the mobile device, the sales consultant can access this information wherever and whenever he/she needs it during the sale – even without a connection. It enables them to build value in a vehicle and simplify the complexities – all without leaving the customer.
    •  Relevant information is organized and prioritized based on the customer’s individual stated needs; actually re-sorting the data to maximize relevancy.

    When is IntellaCar used?

    • It is used during the actual sale, to share unbiased facts with the customer, or the SC can just look up something.
    • The flow is  based on best practices, but it is not structured scripts. It’s designed to synchronize with the sales process from the sales consultant’s perspective, yet is flexible as every situation is different.

    Why is IntellaCar valuable to the sales consultant and the customer.

    • It empowers the sales consultant to assist today’s educated consumer; enhancing credibility, building trust and engaging  the buyer. It enhances values, so there is less focus on price.
    • The sales consultant has complete control and access to everything they need to earn the customer’s trust and business … in that order!
    • In the end, INTELLACAR delivers a more efficient, effective and engaging sales experience, where the customer can make a confident purchasing decision

    A special focus of today’s show will be the impact that the consolidation in the retail auto industry is having on the automotive advertising agencies that serve it.  A similar consolidation in the technology sector is being reflected in a movement by vendors to combine complimentary applications into more comprehensive platform solutions — a trend that promises to continue as auto dealers demand more efficiency in their sales processes.

    Philip Zelinger draws on 25 plus years of experience as an auto dealer followed by his present role as the President of Ad Agency Online, L.L.C., a national network of affiliated independent automotive advertising agencies, production partners and select automotive advertising vendors that share his vision to blur the line between the real and the virtual world of online automotive advertising and social media.

    Philip will also share best practices for automotive advertising agencies in the use and application of several of the preferred automotive advertising vendors featured on AdAgencyOnline.Net including http://videocarlot.tvhttp://GetAutoAppraise -  http://TeleTextSolutions.Com - http://Intellacar.Com and http://DrivingLoyalty.com.

    Hosted by Philip Zelinger

    __________________________________________________

    WEDNESDAY:  Today’s show is an open business meeting sharing best practices for automotive advertising agencies to leverage their resources and vendor / dealer relationships.  The consolidation in the retail auto industry forced by a shrinking economy has resulted in a similar consolidation of the automotive advertising vendors and automotive advertising agencies that serve those auto dealers that have survivied the downturn. 

    Philip Zelinger was asked how he has capitalized on the trend to partner automotive advertising vendors into more comprehensive platform solutions. ”That’s what friends are for! I have a self delegated role in my organization to review solutions that integrate sales and service processes in the real and virtual showrooms that we promote for our auto dealer clients. Today’s empowered internet customers demand transparency during their online shopping experience and that relationship must follow them onto the real world showroom to convert into a sales.”

    “Online transactions are becoming a reality and applications that provide customers the information that they need to make a buying decision are critical to that process.  The efficiencies and increased profit margins offered to dealers able to consummate a sale online are obvious but there are still a few missing links which support the need for brick and mortar facilities in the foreseeable future.  Auto dealers are challenged to sell more with less.  Less staff, less budgets and less time to capture an online customer’s attention suggest that the more information that a customer can get online will demand less time from the dealer to earn their business.”    

    The automotive advertising vendor clients of Ad Agency Online, L.L.C. and the preferred automotive advertising vendors on AdAgencyOnline.Net are designed to provide the maximum R.O.I. for every automotive advertising dollar in vehicle sales and fixed operations and today’s show will focus on the best practices that they apply to both in day to day operations at an auto dealership.

    Several of the automotive advertising vendor clients of Ad Agency Online, L.L.C. have announced improvements to their platforms and automotive advertising agencies are advised to tune in to Lunch With Phil Discussing Automotive Advertising to keep up with updates to SiSTeR Technologies Video CarLotGetAutoAppraiseIntellaCar , DrivingLoyalty, AIS Rebates and Advanta-STAR; to name a few.

    Hosted by Philip Zelinger  

    ________________________________________

    THURSDAY - Auto Industry Insiders; This show features invited guest speakers from the automotive advertising “network of networkers” featured on AdAgencyOnline.Net in a special section named Auto Industry Insiders.

    Professionals like Ralph Paglia and his Automotive Digital Marketing, Brian Pasch and his Internet Sales Manager , Jared Hamilton and his Driving Sales, Chris Saraceno and his DealerElite, Keith Whann and his Auttr, Scott Monty and his various sites for Ford Motors and Jody Devere with her Ask Patty site have already invested their time to develop and support their own online networking communities.  Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers.  After all, what are friends for!    

    Previous shows included updates of recent activities by the contributing auto industry insiders.  Philip reviewed the preferred automotive advertising vendors on AdAgencyOnline.Net while sharing some breaking news on some of the cutting edge automotive advertising applications that he plans to review for future consideration as preferred automotive advertising vendors on AdAgencyOnline.Net.

    Philip suggests that automotive advertising agencies need to bring their social networking efforts to a larger audience sourced from consumers vs. as a self serving message pushed through their own Facebook or Twitter accounts by integrating some of the new technologies that have been developed to provide efficiencies and enhanced social networking capabilities.  New applications that benefit consumers seeking information about auto dealers in their market will be on the short list for his consideration.

    Auto Industry Insiders discuss a variety of common issues faced by automotive advertising agencies and automotive advertising focused vendors.  The problems and solutions surfaced are sourced from the diverse group of automotive advertising insiders and their best practices that are shared on their respective automotive advertising focused social networking communities.  

    Philip and his guests all agree that automotive advertising agencies should help their auto dealer clients develop their online reputations through the use of social media and they practice what they preach.  Their individual networking communities all share the philosophy that a rising tide floats all boats.  The leveraged resources provided by these auto industry insiders is a valued link for automotive advertising agencies who can now access these automotive advertising experts in one convenient location.

    Hosted by Philip Zelinger

    _________________________________________________________

    FRIDAY - Automotive Advertising Experts; This show highlights best in class automotive advertising applications being reviewed by AdAgencyOnline.Net as preferred automotive advertising vendors along with some of the more recognized game changing solutions represented by Ad Agency Online, L.L.C. for their independent affiliated automotive advertising agencies.

    Automotive Advertising Experts invites automotive advertising agencies to share best practices for their auto dealer / vendor clients. Philip Zelinger, the President of Ad Agency Online, LLC and the host this automotive advertising resource portal — http://AdAgencyOnline.Net — moderates the show with invited guests to discuss cutting edge automotive advertising applications.

    This week is an encore presentation of Philip’s review of a new vendor partner and a preferred automotive advertising vendor on AdAgencyOnline.Net – Driving Loyalty.  Philip was joined by Scott Davis, the founder of Bulldog, with his executive team consising of Sheila Mixdorf, Brad Nichols and Cutis Degroote standing by to answer  questions presented by the online audience of automotive advertising decision makers in an open live problem / solution forum.

    Bulldog is a group of car people focused on developing specialized software solutions to accelerate the sales cycle and enhance the customer experience.  Their proprietary customer centric data base solutions build relationships vs. merely sales and today’s show promises to show how!

    Automotive advertising vendors partnered with Bulldog through Ad Agency Online include  http://IntellaCar.Com and their mobile sales presentation platform, SiSTeR Technologies, http://PSCars.Com, AIS Rebates, Advanta-STAR and others listed on AdAgencyOnline.Net as preferred automotive advertising vendors..

    Last week’s Automotive Advertising Experts show featured a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best source for video imagery for websites and other integrated vendor platforms that rely on them for their proprietary vehicle video content.

    Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, moderated the review of EVOX IMAGES ® in an interview with two senior managers of the company, Patrick Kajirian and Stephen Miranda.  Philip explained his reasons for choosing EVOX IMAGES ® to review on the Automotive Advertising Experts show. “I typically focus on start-ups and/or cutting edge vendors that are not yet in the main stream.  I decided to drill down to some of the unique video solutions provided by EVOX IMAGES ® because I do business with them for a number of my vendor partners. I am constantly impressed with their ability to stay one step ahead of the competition, and the market, with their evolving product offerings.  Sometimes automotive advertising vendors that we consider to be “old news” are really just so far ahead of the curve that their established solutions remain cutting edge beyond the typical limited shelf life of other less forward thinking technology based applications.  I am anxious to listen and learn from Patrick and Stephen and I anticipate that several new shared opportunities will be discovered during our online discussion.  After all, what are friends and our Automotive Advertising Experts blog talk radio show for!”

    About Patrick Kajirian

    Patrick Karjirian graduated with honors from the University of Kent in Canterbury, England with a BSC in Multimedia Technology and Design.  He has worked on a broad range of projects from producing video commercials for cable television to managing online content for world-class ecommerce websites.  Patrick co-founded PEK Interactive, Inc., a web-solutions agency that specialized in web design and online marketing.  Patrick also worked as an instructor for reputable institutions such as The Art Institute of California teaching classes in Motion Graphics, Film Production, and 3D Animation.

    Today, Patrick is the Web Technology Architect for EVOX IMAGES ® .  Additionally, Patrick spends his time in emerging technologies such as Cloud Computing, Mobile Development, and Social Media.  He dwells on the web, which is the best place to find him.

    About Stephen Miranda

    Stephen Miranda graduated from the City University of New York, Hunter College in New York with a BA in Studio Art.  A versatile problem-solver, he has directed international, multi-media productions that range from steel engineering, light industrial fabrication, to CGI imagery pipelines.

    Presently, Stephen is the Product Development Manager for EVOX IMAGES ® .  A recent New York transplant to Los Angeles, in his spare time Stephen explores the Southland with his wife and dog.

    About EVOX IMAGES ®

    EVOX IMAGES ® was founded in 1995 and offers the only complete package of unbiased, high-quality, consistent still and interactive US vehicle imagery.  The purpose and passion that drives EVOX IMAGES ® is to continuously break new ground and lead our industry forward.  We believe there is no better industry than automotive and no better clients than our own.

    For nearly a decade EVOX IMAGES ® has produced high quality imagery and projects for our clients; and wwe continue to grow, which we believe is testimony to the unparalled completeness of our interactive products and high quality imagery we provide. Our focused goal is to provide the most vehicles and the most content on an unmatched delivery schedule. Our ongoing strategy is to develop high-quality interactive library content; we were the first to introduce 360 Spins and Interior Panoramas into the automotive industry.  We continue to invest in breakthrough products like these to offer the most powerful solutions for your continued business needs.

    Highlights and USPs:

    • Imagery available starting MY2000
    • 650 new cars added to each model year – with absolutely no carry-over
    • Featured on 8 of the top 11 automotive portal sites
    • Licensed by over 22,000 dealer websites in addition to automobile manufacturers, newspapers and other users of vehicle imagery worldwide

    Automotive advertising agencies value the best practices featured on Automotive Advertising Experts presented by the people who developed them in an open forum designed to listen and learn from the participating online audience so they can presume to continue to teach.  To quote Philip Zelinger on that point , “What are friends and AdAgencyOnline.Net for!”

    Your Host — Philip Zelinger — was a General Manager and Auto Dealer Principal for 25 plus years before founding Ad Agency Online, L.L.C. and hosting their automotive advertising resource / networking portal AdAgencyOnline.Net.  His network of affiliated independent automotive advertising agencies and automotive advertising vendor clients represent cutting edge automotive advertising technologies that utilize social media to integrate established real world selling processes with new online selling systems designed to blur the line between the real and the virtual world for automotive advertising agencies.

    Download previous shows to stay on top of shared opportunities for automotive advertising agencies!

    Post your show on your own website!
  • Auto Industry Insiders

    AdAgencyOnline.Net is a network of networkers who agree that a
    rising tide floats all boats … and these auto industry insiders are all aboard.
    After all, what are friends for!

    Phil Zelinger

    adagencyonline.net

    Brian Pasch

    internetsalesmanager.org

    Chris Saraceno

    dealerelite.net

    Keith Whann

    auttr.com

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    Jody Devere

    askpatty.com

    Jared Hamilton

    drivingsales.com

    Ralph Paglia

    automotivedigitalmarketing.com

    Scott Monty

    scottmonty.com

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the automotive advertising resource / networking portal http://AdAgencyOnline.Net, has scheduled a follow up interview on his blog talk radio show with three principals from eVBDS, (Electric Vehicle Business Development Strategies), — George Stellweg, Forest Williams and Carlos De La Guardia.  The trio of auto industry, government and technology insiders will be discussing the introduction of their game changing electric vehicle charging solution in advance of the upcoming 10th Digital Dealer Conference & Exposition at The Rosen Shingle Creek Resort in Orlando Florida April 19th – 21st., 2011.  The show hosted by Philip — Lunch With Phil Discussing Automotive Advertising —  will air Monday, April 11th., 2011 from 12 Noon EST to 12:30 PM EST on  WAAOL, All Automotive Advertising News All The Time hosted by Ad Agency Online.

Electric vehicles will surface many challenges and opportunities for auto dealers, some are known but many more are yet to be discovered.  Philip recognized the unique opportunities being presented by eVBDS that would benefit his affiliated automotive advertising agencies and auto dealer/vendor clients. “I have always valued people over even product and price.  Before I decided to invest my reputation and valued relationships earned over my 35 year career in the auto industry as both a dealer and now as a consultant by recommending eVBDS, I included their partnered relationships as part of my due diligence.”

eVBDS together with Eaton Corporation – a leader in electric power management for over a century with $13B in total revenues – will introduce a line of electric vehicle chargers that permits consumers to charge their EVs at home safely and significantly faster than conventional “trickle” charging. Eaton’s Pow-R-Station will also serve as the controller for the emerging home energy generation and storage systems of the future. eVBDS is creating a channel to allow dealers to enjoy the profits of selling a charger at the dealer level vs. deferring it to the OEM sponsored channels…and later to participate in their customers’ future in-home energy management  needs.”

The factories have functionally bypassed the auto dealers with direct relationships with vendors such as Aerovironment for the Nissan Leaf and SPX for the Chevy Volt.  They are even encouraging customers to contact these vendors directly to purchase their chargers and arrange for installation. The goal of eVBDS is to provide a world class EV charging product that will be sold exclusively thru dealerships’ F&I department. The initial EV buyer is likely to be affluent and will want to leave the dealership with a complete solution.  They will be equally attracted to the ability to add the charger and installation to the vehicle loan package with much more attractive interest rates.

Over the next several years more consumers will want to add home storage batteries to take advantage of the low energy costs that will be offered at off peak hours. In addition, many will also decide to add their own electricity generation capability via solar, wind or even the Bloom Box that can generate electricity fueled by natural gas or propane. Their line of EV chargers are designed to manage these generation and storage processes for the homeowner. In fact, as dealers see service revenues dip due to the lower maintenance requirements of EVs they will be motivated to take advantage of these natural “add on” sales, perhaps leading to new business opportunities.

Many auto industry analysts believe that the EV is going to have the same impact on the power grid that the personal computer had on computing. It will accelerate the move towards decentralized power generation and storage the same way that the PC ended the dominance of the mainframe computer.” 

Philip Zelinger shares the vision of eVBDS  and their ability to help shape a developing opportunity in the retail auto industry.  “The bottom line is that EV vehicles will impact the dealers bottom line before, during and after the sale.  eVBDS is focused on keeping the auto dealer in the mix!  Anything that makes auto dealers money is part of the newly assigned areas of responsibility for today’s full service automotive advertising agency.  Based on my past dealings with one of the principals at eVBDS and my ongoing due diligence regarding their business model I see them as a valuable potential partner.”

“One of the founding partners, Carlos De La Guardia, brings a wealth of knowledge regarding the politics that both help and hurt any new industry.  Couple his knowledge of the beltway with the retail auto experience of another principal, George Stellweg supported by the tech savvy business development experience of their other partner, Forest William and my decision to promote them and theirs to me and mine became self evident.”

“My updated live review of eVBDS on my show scheduled for April 11th. will also be sent out as a podcast to a targeted audience of automotive advertising agencies and service providers allowing me to listen and learn from literally thousands of auto dealers and auto industry decision makers before I presume to teach.  My plan is to get their feedback and support to help us launch this new revenue stream for auto dealers who are struggling to make more with less in our consolidating industry.  After all, what are friends for!”

About George Stellweg

George Stellweg has over 20 years of experience as a business leader, entrepreneur and senior executive in leadership positions successfully establishing new businesses, managing and implementing executive, sales, and business development teams in enterprises worldwide.

George was born in Mexico City of Dutch heritage and educated in North America and Europe. This background along with his exemplary service and business experiences internationally contributes to his extensive multi-cultural global knowledge in business and life.

He is currently the Founder and Managing Partner of Green Automotive Inc, Latin American Consulting, Inc, KSD & Co, LLC, and Electric Vehicle Business Development Strategies, LLC.

About Forest Williams

Forest Williams has been in technology sales and new business development for almost 30 years. A graduate of West Point, he served as a KC-135 pilot in the Air Force refueling the SR-71 spy plane, still the fastest aircraft in the world.

After leaving the service in the early eighties Forest went to work for National Semiconductor as a Strategic Account Manager in Southern California. He left National in 2001 to found CarLocate, a GPS vehicle tracking company that was the launch partner for Trimble Navigation’s TrimTrac, the industry’s first portable GPS tracking device.

Over the past several years Forest has become increasingly involved in the development of electric vehicles and the charging station infrastructure that is an important component for the success of EVs in the marketplace. He is currently a Founder & Managing Partner and VP of Sales and Marketing for Electric Vehicle Business Development Strategies, LLC, or eVBDS, which is introducing a line of home EV chargers that will also manage the energy generation and storage products many consumers are adding to their homes.

About Carlos R. De La Guardia

Carlos R. De La Guardia is Founder and Managing Partner in Electric Vehicle Development Strategies, LLC (eVBDS), Latin American Consulting, Inc, KSD & Co, LLC and the President of The De La Guardia Group; an international marketing and business consulting firm that advises the government in the development and implementation of new technology strategies in the public sector. He has developed a close relationship based on credibility and positive results with high ranking members of the government administration.

In April 2004 Mr. De La Guardia was appointed Chargé d’ Affaires until the new ambassador arrived after the administrations changed in Panama. In October of the same year he coordinated the transition team at the embassy and went back to his private consulting business; this time creating The De La Guardia Group, an international business and political strategy consulting firm based in Old Town Alexandria, Virginia, where he resides with his wife Laura.

He became a diplomat when he was appointed Deputy Chief of Mission at the Embassy of Panama in Washington, DC, the United States of America in November 2002. He was also Minister Counselor to the President in US-Panama affairs. Mr. De La Guardia’s role in Washington, DC was instrumental in the initial conversations between the two nations to have a Free Trade Agreement (FTA). He also played a key role in all the arrangements for the official presidential visit of President Mireya Moscoso to the White House in June 2003.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the auto industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., eVBDS or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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Philip Zelinger, the President of Ad Agency Online L.L.C. and host of an automotive advertising resource portal http://AdAgencyOnline.Net, reviewed a new auto industry social networking club organized by Ken Gibson, the Automotive Digital Mastery Club.  The pair of auto industry experts shared their visions for the growing role of social networking for automotive advertising agencies while discussing the new online community on the blog talk radio show Auto Industry Insiders featured on AdAgencyOnline.Net.  The show aired on Thursday, March 10th, 2011.

Philip has agreed to support the new online resource community by contributing as a Subject Matter Expert, (SME), specializing in Technology Integration and Vendor Negotiations.  A number of equally respected auto and automotive advertising industry consultants were mentioned as potential qualified contributors, however, Philip was quick to point out that formal invitations have yet to be delivered or accepted. 

“Professionals like Ralph Paglia, Brian Pasch, Jared Hamilton, Chris Saraceno, Keith Whann, Scott Monty and Jody Devere have already invested their time to develop and support their own online networking communities.  Each of these official Auto Industry Insiders have proven their support of sharing best practices by linking to our Network Of Networkers.  I am confident that they would see the value in any additional efforts to educate our shared online friends.  However, individual obligations, personal agendas or potential conflicts of interest might preclude them from participating in the Automotive Digital Mastery Club.  Similarly, consultants referenced during the show like Joe Webb, Mark Dubis, Gary May and others are under no obligation to join or support Ken’s new online community. The on air discussion with Ken introducing his new forum was intended to surface the shared opportunity for their consideration and to hold them up as shining examples of the quality of the professionals that Ken hopes to attract.  After all, what are friends for!”    

ABOUT AUTOMOTIVE DIGITAL MASTERY CLUB

The Premier Exclusive group of the best and brightest in automotive digital marketing. Membership by invitation or referral only.

Every industry has its leaders, movers and shakers, and subject matter experts. We have created this club to bring together three groups of people: subject matter experts who are the best in the world at what they do; top auto dealers and dealership groups who are the best and want to stay on top by getting better at digital marketing; and top industry sponsors who support this effort and play a key role in advancing digital solutions.

HOW THE CLUB WORKS

Subject matter experts  (SME’s) are already recognized innovators and leaders in helping dealerships understand and capitalize on internet-related solutions. They are actively involved on a regular basis in the field, relentlessly driving for improved results as they work with Dealer Principals, General Managers, and Internet Sales Managers.

This group of SME’s provide exclusive content to Members via webinars, best practices, whitepapers, case studies, and resource material that is not readily available anywhere else. Every member has access to this collection of material created by the best brains and experience in the industry. Members also have access to each of these SME’s on a private basis (fee paid separately).Sponsors support the work of the club by financial contribution, to maintain the site, publish the content, and facilitate communication among the SME’s, Members, and Sponsors. Sponsors may be suppliers, vendors, consultants trade groups, publications or associations.

ABOUT KEN GIBSON

The Automotive Digital Mastery Club is the brainchild of Ken Gibson, a veteran consultant and trainer since 1974. Ken serves as Founder and Director of the Club, and oversees all operations. Ken is the Founder and President of Gibson Internet Marketing Consultants.

With over 15 years of digital marketing experience in several industries, and 7 years of automotive digital marketing consulting and training, Ken is unique in assembling the resources the industry needs to prosper in the new media age and the New Economy.

Ken has been the Chief Internet Consultant and Trainer for the Colorado Independent Auto Dealers Assn, developed their education and training programs, and trained over 100 dealers on internet marketing. Ken is a national speaker, and last year spoke at NIADA, Digital Dealer Conference, and several local and state associations.

Ken can be reached at kg@automotivedigitalmastery.com – http://automotivedigitalmastery.com 

About Philip Zelinger Read the rest of this entry »

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Automotive advertising agencies gather online at AdAgencyOnline.Net to listen and learn from automotive advertising insiders who host a blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  These automotive advertising experts will be discussing The Art Of The Deal In Vendor Negotiations on Monday, March 07th. 2011 at 12:00 Noon EST.  The show will focus on best practices for automotive advertising vendors who are actively negotiating software consolidations in the technology sector; but not for the same reason as the consolidation in the retail auto industry. 

Newly forming technology platforms link complementary applications into more comprehensive sales and service process.  Small independent vendors are partnering with other best in class vendors to leverage their proprietary software and processes allowing them to provide superior products and services than they could individually. Applications that integrate sales and service processes online with the auto dealership to enhance the customer experience are shaping the future of the automotive advertising industry and the retail auto industry that they serve.

Philip Zelinger, the President of Ad Agency Online, L.L.C. and the moderator of the Lunch With Phil Discussing Automotive Advertising blog talk radio show, shared his own best practices with his affiliated automotive advertising agencies.  “I have a self delegated role in my company to find and review cutting edge automotive advertising applications provided by best in class vendors.  I prioritize people over product or price when evaluating a solution because support services after the sale and the ability to act vs. react to the changes that will shape our shared futures depend on them.”

“My policy to only do business with friends has served as the foundation for my advice to vendor clients who are seeking partners and/or investors to expand their business.  Men make deals, attorneys break them and human nature controls them all.  Relationships change and any partnership must be built on a common understanding of our individual needs.  Communicating and recording those needs in the formative stages of the partnership in an objective manner is the art of the deal in vendor negotiations.  If I negotiate to protect your needs and you focus on defending mine our partnership will last.  If our agendas are purely self serving any meeting of the minds will have to reflect that and that is no way to start a relationship!”

Specific subjects that will be discussed during the show will include:

  • Evaluating market demand to build an accurate pro-forma
  • Establishing brand identity and barriers to entry
  • How to pick a partner
  • Preparing a Memorandum Of Understanding, (MOU), and a Letter Of Intent, (LOI)
  • Monetizing applications
  • Building a sales channel

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market. Read the rest of this entry »

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the nationally recognized automotive advertising resource / networking portal AdAgencyOnline.Net, announced that he will be reviewing myNegotiation.com on his Lunch With Phil Discussing Automotive Advertising blog talk radio show scheduled for Wednesday, March 02nd. 2011.  Philip will be interviewing two of the founding partners of myNegotiation.com, Gerry Booth and Greg Wayer, in an open forum with his online audience of automotive advertising decision makers who will be invited to call in questions about this new online conversion tool.  

Philip explained his process for reviewing vendors and software applications for his affiliated automotive advertising agencies and his reasons for considering myNegotiation.com as a preferred automotive advertising vendor on AdAgencyOnline.Net. ” I have a self delegated role in my organization to review solutions that integrate sales and service processes in the real and virtual showrooms that we promote for our auto dealer clients. Today’s empowered internet customers demand transparency during their online shopping experience. myNegotiation.com offers the opportunity for shoppers to negotiate online in relative anonymity with a promise to provide the hosting auto dealer better leads and more ready to buy customers.”

“Online transactions are becoming a reality and applications that provide customers the information that they need to make a buying decision are critical to that process.  The efficiencies and increased profit margins offered to dealers able to consummate a sale online are obvious but there are still a few missing links.  I see myNegotiation.com as a piece of the puzzle for the long term and a valuable qualified lead source in the short term.  Auto dealers are challenged to sell more with less.  Less staff, less budgets and less time to capture an online customer’s attention suggest that the more information that a customer can get online will demand less time from the dealer to earn their business.”   

About Gerry Booth

Gerry has 30 years of experience converting inefficient manual processes into optimized online solutions. His first career was as a Air Engineering Officer in the UK Royal Navy where he was the lead design engineer on the transfer of paper based supply-chain, maintenance scheduling and maintenance recording processes to a centralized computer based solution. Since leaving the Royal Navy and moving to the US, Gerry has led the design and implementation of a number of DOD, Airline Industry and Automotive solutions including direct to consumer finance automation and integration of DealerTrack and RouteOne as VP of eBusiness for HSBC Auto Finance. Gerry is now a founding member and lead design engineer of mynegotiation.com - an online solution for auto dealers that generates new high quality leads from a dealers existing website to deliver more Ready To Buy customers to the dealership. gerry.booth@mynegotiation.com

About Greg Wayer

Greg has 15+ years of experience in the financial industry, working as an executive for Wells Fargo Bank, Countrywide Bank, and JP Morgan Chase Bank. Greg was a founding member of instavin.com, a vehicle history service providing the most comprehensive, up-to-date data at a fraction of the cost of a CARFAX report. instaVIN™ vehicle history service includes real-time Government Title and Brand data through a partnership with the National Motor Vehicle Title Information System. (NMTVIS) He is also a founding member of mynegotiation.com, an online solution for auto dealers that generates new high quality leads from a dealers existing website to deliver more ”Ready To Buy” customers to the dealership. Greg is leading the sales and marketing efforts for both of the start up companies. He has an Industrial Management/Industrial Engineering degree from Purdue University. greg.wayer@mynegotiation.com

About MyNegotiation.com

MyNegotiation.com is a patent pending software-as-a-service solution for dealers in the sale of new and used motor vehicles including; automobiles, truck, RV’s, motorcycles, boats and powersports. MyNegotiation.com provides dealers with an online solution to increase leads and negotiate directly with buyers providing an integrated dashboard for both the dealer and buyer.

MyNegotiation.com (www.mynegotiation.com) is the next generation of software-as-a-service online negotiation application for auto dealers. Dealers can expect to receive a 500% increase in firm offers from their existing website traffic to drive incremental sales through internet negotiations. Dealers simply sign up and place the MyNegotiation icon on their website listings, inviting shoppers to negotiate vehicle sales price and trade-in values online. MyNegotiation works with both new and used vehicles and integration with any dealer website is turnkey and simple.

“In the few months that we have been using it, we have sold 15 more cars than then we would have without this solution”

The patent-pending MyNegotiation.com application allows consumers to negotiate the vehicle transaction online through their own secure portal. It builds consumer confidence by capturing and tracking their communication and prices with the dealer throughout the process. Similarly, MyNegotiation provides dealers a simple yet sophisticated online dashboard, tracking each negotiation by customer and by vehicle. At the end of the process, the consumer prints out a non-binding deal certificate that documents their negotiated purchase price and trade-in value, which they can then bring into the dealership ready to sign the paperwork. This no risk, no hassle approach brings new customers into the buying process.

MyNegotiation.com was developed with dealers in mind who need to generate more leads, convert more online shoppers and extend their marketing reach to a broader market, and was designed to attract and engage the Facebook generation that do everything online and expect a true online process when negotiating the purchase of a vehicle.  With expanding dealer territories, leaner sales staffs and more online research behind the every vehicle purchase, it is critical for dealers to capture greater market share through a better communication solution.

MyNegotiation.com was test marketed with numerous dealers such as Toyota South in Richmond, Kentucky (www.toyotasouth.com) in the latter half of 2010. “In the few months that we have been using it, we have sold 15 more cars than then we would have without this solution,” said Dean Sullivan, Internet Director for Toyota South. “Our customers love it and it more than pays for itself. The ROI is outstanding.”

Additionally, MyNegotiation can be integrated into the dealer’s CRM systems, and leads from other sources, such as cars.com or autotrader.com, can be configured to trigger an automated real-time customer invitation to negotiate online as one of their available options to interact with the dealer. Read the rest of this entry »

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Automotive advertising agencies are challenged to keep up with new technologies and online marketing channels to accommodate today’s internet savvy consumer.  Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies that leverage their resources and complimentary skill sets to serve their auto dealer and vendor clients.  The network’s portal — http://AdAgencyOnline.Net — hosts a blog talk radio station — WAAOL, All Automotive Advertising News All The Time – to share best practices and review cutting edge automotive advertising technologies and vendor solutions.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and a nationally recognized authority in the auto industry, hosts the shows with invited automotive advertising experts accepting live call in questions from their growing online audience of automotive advertising decision makers.

The Lunch With Phil Discussing Automotive Advertising show scheduled to air on February, 14th, 2011 will include an interview with David Johnson to discuss the increasing role of social media as a critical component in any comprehensive marketing plan.  Philip explained why he invited David to join him on air, “David is a long time online friend who has impressed me with his comprehensive approach to monetizing social media for his auto dealer clients. I am anxious to share his insights with my affiliated automotive advertising agencies and site visitors.  We have also discussed his joining our network of  like minded professionals on a project referral basis. Hopefully this show will be the first of many shared opportunities.  After all, what are friends and AdAgencyOnline.Net for.”

About David Johnson

David Johnson is the Social Media Strategist for Next Generation Dealer Services and the author of PersuasiveConcepts.com. He has held Social Media Seminars for auto dealers all over the country and has designed, trained, and implemented social media strategies for dozens of different industries. He is considered by many to be on the forefront of automotive social media for both sales and service. What sets David apart from others in his field is that he is a true “car guy,” cutting his teeth behind the desk, so to speak. David has produced various videos and hosted several webinars, podcasts and posts on auto industry focused social networking sites which have extended his online reputation.

David got into the car business in 2001 at a Ford, Mercury store just outside of Pensacola Florida.  After a successful period selling cars he accepted the challenge to take over the dealership’s Internet department where he perfected his phone skills.  His success in sales earned him the opportunity to start a BDC to apply his skills to a team effort where hired an assistant and 5 people resulting in a 500% increase showroom traffic.

After a few years the dealership was sold so David moved his family to Portland, Or and he traveled the country setting up and training business development centers for a consulting company. After 3 years he went out on his own working in other industries and training businesses on how to use the web to build their business, through both SEO and Social Media.  After a  year working in many different industries David began to apply his new found experience exclusively in the car business and he now works with auto dealers coaching them on how to use social media to build a community around their brand.  He also offers the option to act as an outsourced social media department that can and will handle all social media channels for the dealership.

About Next Generation Dealer Services

Next Generation Dealer Services is a relationship company that shows auto dealers, through the strategic use of social media, how to connect with and build community around their brand. They have two levels, soon to be three levels of consulting work that they do for auto dealers.

The first level is coaching. They coach a dealer on how to use social media by spending time in the store working with each department, assigning certain tasks to certain people and then follow up on a weekly and monthly basis to ensure that things are moving along in the right direction and to offer advice.

The second level is their outsourced social media department where they handle everything from Facebook engagement and blog post writing, to running contests and performing Twitter functions. They even do ongoing training with the sales force and teach them how to harness the power of social media.

The third level, that’s soon to come, is a self paced “subscription site” that will have hundreds of hours of videos, podcasts and webinars as well as written posts and downloads that will cover every department in a dealership.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors and technologies not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth,  GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Social Media related services or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers who wish to be considered as a preferred automotive advertising vendor or affiliated agency can contact Philip at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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