AdAgencyOnline.Net

AdAgencyOnline.Net is one of many online automotive advertising resource / networking portals that have formed to share best practices for automotive advertising agencies using social media.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time – featured on AdAgencyOnline.Net, took his philosophy that a rising tide floats all boats to the next level when he invited a number of automotive advertising social networking communities to join him to leverage their members and their resources in a network of networkers appropriately named — Auto Industry Insiders.

Auto Industry Insiders is featured on a dedicated section of AdAgencyOnline.Net with RSS feeds from each of the contributing members that links their social networking sites and posts as well as a dedicated page for each Insider that includes their personal bio and company profile.  Philip explained that the first group of Insiders were selected based on his personal relationships with their hosts and the confidence that he has in their individual social networking communities.  “I have a personal slogan that says it all, “What are friends for!”  My philosophy in both my personal and my business life is to value people over product and price and social media relies on that same principal. I have found that each automotive advertising facing social networking community covers specific areas defined by the rules that govern each community and that reflect the personality and priorities of the host.  I started Auto Industry Insiders by selecting portals that provide relevant material that is not duplicated so that we could all extend our value to our individual members.  After all, what are friends — and Auto Industry Insiders — for.”

According to Philip, the  first Insider invitation was sent to Ralph Paglia, the National Director For Digital Marketing for ADP and host of The Automotive Digital Marketing Network, (ADM). This open form for the auto and automotive advertising industry shares best practices across multiple verticals and areas of expertise and interest.  Their members include key decision makers from O.E.M.s, auto dealership General Managers, Internet Sales Managers, automotive advertising vendors and automotive advertising experts surfing the web who contribute different perspectives on common problems with a variety of diverse solutions.  Philip confided that he often turns to ADM to research automotive advertising applications that have not yet been discovered by the mainstream media.  He then selects the best of the best to review on WAAOL for consideration by the affiliated automotive advertising agencies of AAOL.

The rest of the Insiders filled in quickly as Jared Hamilton joined the group with his social networking site focused on vendor evaluations for auto dealers and their automotive advertising agencies — DrivingSales.Com.  This resource/networking portal evaluates vendors in a unique forum limited to feedback from actual dealer clients.  Additional industry news is provided by posts that cover industry issues allowing auto dealerships to share best practices. 

Brian Pasch, the President of PCG Digital marketing and host of InternetSalesManager.Org, (ISM), is another respected Insider.  Brian is a recognized expert in search engine optimization, (S.E.O.), and search engine marketing, (S.E.M.).  ISM is known by automotive advertising agencies as the — Car Dealer Social Network.  More uniquely, ISM practices what Brian preaches in that they have extensive reciprocal links to other sites that leverage a variety of automotive advertising resources for their online community; much like Auto Industry Insiders!

Another valued contributor to Auto Industry Insiders is Chris Saraceno, V.P. and Partner in the Kelly Automotive Group, who hosts an auto dealer focused site —  DealerElite.Net.  This site describes themselves as a social networking community for automotive dealers, vendors, trainers, manufacturers, car enthusiasts and customers. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate.

Jody Devere and her AskPatty.Com was invited to be an Auto Industry Insider to share her unique perspective on marketing to women.  Jody is a nationally respected speaker on women’s issues and her site has attracted a number of professional women who contribute content to the AskPatty.Com as well as serving as panel members for forums hosted on the site.  Jody contributes her time and expertise to her online community as well as in real world venues in the auto industry.  Jody will be joining Philip Zelinger and Keith Whann on a panel discussing social media at the 2010 NIADA Convention being held at Caesar’s Hotel and Casino June 14th, 2010 through June 17th, 2010.

Scott Monty, the head of social media for Ford Motor Company, is another respected contributor to Auto Industry Insiders.  Scott hosts a personal blogging site — ScottMonty.Com — that provides insights into social media not only from his perspective as a representative of an O.E.M. in the auto industry but as a true believer in the value of social networking.  Articles posted by Scott address universal issues that deal in human nature as much as it does on the impact of social media on the auto industry.  

Perhaps the most noteworthy member of Auto Industry Insiders is a new forum hosted by Keith Whann — Auttr.Com. Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio. Over a career that has spanned 25 years from a beginning as an Assistant Ohio            Attorney General in the Consumer Protection Division thru today, as General Counsel of the National Independent Automobile Dealers Association, a co-owner, CEO and General Counsel of the Columbus Fair Auto Auction and The Car Counselor to the motor vehicle industry, Keith has become a leading national authority on motor vehicle and consumer protection issues.

Auttr.Com features video content provided by Keith Whann to share best practices on Auttr TV.  Site visitors can view auto industry related videos at the click of a mouse.  The Car Counselor answers questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.

Philip Zelinger integrates a similar philosophy to Keith Whann through his use of blog talk radio shows on his automotive advertising resource/networking portal — AdAgencyOnline.Net — that is the host of Auto Industry Insiders.  In addition to sharing best practices, Philip reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Paglia Discussing Automotive Advertising and Automotive Advertising Experts.  Site visitors include automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives who tune into WAAOL to find cutting edge vendors, comprehensive applications and technologies represented by AAOL or featured as preferred automotive advertising vendors on AdAgencyOnline.Net.

ronsmap is vendor client discovered by AAOL that offers a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

Another vendor client of AAOL reviewed in an interview on WAAOL is DealerMouth, a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

One of the first vendor clients of AAOL that has already matured as a major provider in the auto industry is SiSTeR Technologies .  SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer.  More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.

TeleTextSolutions is a recently discovered vendor client of AAOL that provides the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts.  There are two main components of TeleTextSolutions.  The first encompasses using short codes and keywords in all forms of advertising — including social media.  This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM.  The second is an Opt In Text communications for the Service Dept.  The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

Other social networking communities that provide resources for automotive advertising agencies willing to listen and learn include Dealer Advisor Nation — http://danation.ning.com/  – Auto Dealer People — http://www.autodealerpeople.com/ — and too many more to list.  Other portals offer information rich content such as Just Auto — http://just-auto.com/ — and the ever popular Automotive News with their new online publication — http://www.autonews.com/.A number of the vendors clients of AAOL provide automotive advertising agencies with ways to monetize social media for their auto dealer clients.  These solutions represent just a few of the many technologies and tools that can be discovered on the social networking communities recommended by AdAgencyOnline.Net that are supported by Philip Zelinger and AAOL.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Auto Industry Insiders, the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Online auto industry social networking sites like www.adagencyonline.net have provided a new forum for automotive advertising agencies to share best practices and platform new automotive advertising applications. The auto industry is faced with the challenges of a troubled economy that has no bottom insight. The “trickle down” effect has been widely reported as lost jobs in both the manufacturing and retail sectors of the auto industry. The automotive advertising sector has been mentioned by main stream media in regards to lost advertising revenue but little focus has been paid to the more targeted impact on full service automotive advertising agencies and automotive advertising vendors that serve automobile dealerships through the United States.

Ad Agency Online, L.L.C. is a conventional automotive advertising agency that saw the shift to the World Wide Web and Internet based automotive advertising in advance of the recent downturn in the auto industry. They are reaping the rewards of their advance positioning in online automotive advertising and the efficiencies realized by automotive advertising applications that support established auto dealer processes. These applications have been developed to allow downsized automotive advertising agencies and auto dealers to survive in a shrinking economy with reduced budgets and staff. AdAgencyOnline.Net is passing on the benefits to the independent automotive advertising agencies, auto dealers and OEM representative that frequent their free automotive advertising resource / networking portal that features best practices and cutting edge automotive advertising applications on their blog talk radio station – WAAOL, All Automotive Advertising News All The Time .

In addition to the information offered by automotive advertising experts and auto industry insiders through the blog talk radio programs the portal offers practical solutions to struggling automotive advertising agencies and auto dealers by featuring “preferred automotive advertising vendors” that provide cutting edge technology and process driven applications. Several automotive advertising vendors have surfaced and blossomed on AdAgencyOnline.Net. The chosen vendors provide a variety of diverse solutions that offer efficiencies and leveraged resources that supplement the reduced resources of automotive advertising agencies and auto dealers that have been forced to demand more for less to preserve a positive bottom line. Mr. Zelinger is reviewing several automotive advertising vendor-clients considering him as a consultant or as full service automotive advertising and public relations agency with a variety of retainers or “a-la-carte” products and services offered through Ad Agency Online, L.L.C.

An example of a new automotive advertising application that has exploded onto the automotive advertising landscape is EveryCarListed.Com. EveryCarListed.Com is an automotive advertising website that offers free listings to auto dealers. Mr. Zelinger has been extremely vocal in his support for EveryCarListed.Com and he recently featured them in his seminar at the 5^th Digital Dealer Conference that was held October 6^th through October 8^th at the Gaylord Texan Resort in Grapevine Texas. EveryCarListed.Com has established agreements with GM to post their CPO vehicles with similar relationships with Ford and Chrysler. The site has already attracted individual dealer inventories on their website with new strategic partnerships being announced daily. In addition to the free listings, upgraded packages are offered on the site that link with other preferred vendors of AgencyOnline.Net including Gumiyo, SiSTeR Technologies Video CarLot and Laser Stream Video.

Dale Boone, the C.O.O. of EveryCarListed.Com, and Darrell Campbell, the C.E.O. of EveryCarListed.Com appeared on the “Automotive Advertising Experts” show featured on WAAOL that ran on October 3^rd 2008 as an “encore presentation.” Mr. Zelinger took the opportunity to announce that he has accepted an agency consulting agreement with EveryCarListed.Com in addition to featuring them as an official preferred automotive advertising vendor on AdAgencyOnline.Net.

A similarly successful preferred automotive advertising vendor that has capitalized on the needs of the automotive advertising community to serve the challenged auto industry is SiSTeR Technologies Video CarLot. SiSTeR Technologies Video CarLot is both a preferred automotive advertising vendor on AdAgencyOnline.Net and a consulting client of Philip Zelinger. SiSTeR Technologies Video CarLot is available to investors in the upgraded packages offered by EveryCarListed.Com that is using their Video CarLot product to provide applications and hosted services for the automated creation and management of multimedia marketing video for the vehicles posted on EveryCarListed.Com. SiSTeR-prize is the company’s flagship product that creates video clips for every web page and product listing using nothing but the existing pictures and textual information.

SiSTeR Technologies has already achieved a dominant position in the growing vSEO arena with its unique “Push Tube” feature that operates through a dedicated API with You Tube. The Sonic Automotive Group has already integrated the Video CarLot application into all of their dealerships with established relationships negotiated with GM for their CPO vehicles – amongst many other committed vendor agreements. SiSTeR is a strong, profitable, privately held company founded in 2003 with its headquarters in Dallas, TX. http://www.videocarlot.tv .

EveryCarListed.Com, SiSTeR Technologies , Gumiyo and another consulting client and preferred vendor, DealMaker.Com were all referenced by Philip Zelinger in his seminar at the 5^th Digital Dealer Conference and they share a position on AdAgencyOnline.Net as preferred automotive advertising vendors. DealMaker.Com is a new application introduced in Europe as part of a Google Beta test. Mr. Zelinger has been tasked to launch their site and application into the United States in an exclusive consulting agreement. The site allows real time negotiations in an open forum between buyers and sellers. The efficiencies that it creates in the selling process reduce marketing and selling expenses to maximize R.O.I. for auto dealers and allows consumers a “transparent” market driven price in researching and consummating their vehicle purchase with their online transaction tool.

DealMaker.Com will be developing a nationwide database of dealer inventory to display every variation of every vehicle posted online. The vehicles are uploaded to major search engines to insure maximum exposure to the online shopper. Buyers searching the Internet can find, compare and place an offer on the vehicle that they want in just three clicks with complete anonymity. DealMaker.Com is a Real-time Trading Platform where Buyers and Sellers can buy and sell immediately at a fair market price for both parties.

Ad Agency Online, L.L.C. was founded in December of 2001 as a network of independent affiliated automotive advertising agencies, production partners and key vendors linked by the proprietary online communication / distribution system developed by Philip Zelinger. The client base is made up of auto dealers as well as automotive advertising vendor clients that provide cutting edge automotive advertising technologies and applications to maximize the R.O.I. for every advertising dollar that the affiliated automotive advertising agencies of Ad Agency Online, L.L.C. invests for their auto dealer clients. The diverse experiences and pooled resources of the agencies, production partners and automotive advertising vendors linked by Ad Agency Online give them the leverage they need to take on any challenge in the real or the virtual world.

DealMaker.Com , EveryCarListed.Com , SiSter Technologies – Video CarLot and Gumiyo are all preferred automotive advertising vendors. They are part of a distinguished group of recommended automotive advertising applications that have appeared on WAAOL over the past year. Automotive advertising experts and auto industry insiders that have been interviewed by Philip Zelinger on his blog talk radio shows include Don Crawford and Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX) and most recently Tim Zierdon from JMsolutions AAX™.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help is only a click away!”

Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the FREE automotive advertising resource/networking portal – www.adagencyonline.net – announced today that he has accepted an “Executive Consultant” position with DealMaker.Com. The announcement was made on the blog talk radio show, “Lunch With Phil Discussing Automotive Advertising,” that ran today, Monday September 22^nd , on AdAgencyOnline.Net’s blog talk radio station, WAAOL – All Automotive Advertising News All The Time.

Philip Zelinger interviewed Spencer Sterling, the C.E.O. of DealMaker.Com, who confirmed the new consulting relationship between DealMaker.Com and Philip Zelinger. DealMaker.Com is the latest automotive advertising application to be granted a “preferred vendor” status by AdAgencyOnline.Net. AdAgencyOnline.Net is a free automotive advertising resource / networking portal recognized by the automotive advertising and retail auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.” Brian Ferris, Chief Architect and CIO of DealMaker.Com, was not on today’s show but he has been interviewed on WAAOL in the past. Mr. Sterling confirmed Mr. Ferris’s support of the appointment of Philip Zelinger to assist them in introducing DealMaker.Com to the US market.

DealMaker.Com is a proprietary application designed to accommodate real time negotiations in an open forum between buyers and sellers. The American auto industry is desperate to create efficiencies in the selling process to reduce expenses and maximize R.O.I. in a shrinking auto industry challenged by the worst economy in recent memory.

DealMaker.Com is capable of sorting and displaying every variation of every vehicle posted online creating a nationwide database of dealer inventory. The data is continuously uploaded to major search engines to insure maximum exposure to the online shopper. Buyers searching the Internet can drill down to the exact specification they require and place an order in just three clicks with complete anonymity. DealMaker provides a Real-time Trading Platform where Buyers and Sellers can buy and sell immediately with no opportunity for “buyer/seller remorse” to set in. All bids and offers are seen by the whole market, so the pressure to compete is amplified from both sides of the negotiating table. All terms can be negotiated in the same online transaction so there are no loose ends to unravel the deal. The net effect is that sales can be negotiated and consummated in real time on a virtual showroom with no high pressure sales tactics or misunderstandings to prevent a mutually acceptable transaction.

Philip Zelinger was impressed by DealMaker.Com but he commented that his respect for the people behind the automotive advertising platform was as important as the product in making his decision to represent them. ”AdAgencyOnline.Net is very selective when recommending cutting edge automotive advertising applications to their affiliated automotive advertising agencies, auto dealer clients and site visitors. DealMaker.Com, and the senior executives that brought it to market, passed AdAgencyOnline.Net’s selection criteria with flying colors.”

Spencer Sterling was born in Los Angeles and had a highly successful 37 year career with the Ford Motor Company. His responsibilities with Ford Motor Company included appointments to progressively more senior executive positions in the United States, Canada, Europe, South Africa, Australia and Taiwan. In 1982 he resigned a senior management position with Ford in Detroit, to take up the position of Managing Director of the Sigma Motor Corporation. Sigma was one of the largest motor manufacturers, importers and distributors in South Africa in the 1970′s and early 80′s. In 1985, Sigma Motor Corporation, still under leadership of Spencer Sterling, was merged with Ford South Africa to form the South African Motor Corporation (SAMCOR). Mr. Sterling was then appointed as Group Managing Director and Chairman. In March 1988 he was elected President of the National Association of Automobile Manufacturers of South Africa, a position he held for an unprecedented four years. In 1992 he was appointed to the main board of directors of the Anglo American Industrial Corporation. In 1992 he was also elected President of the South African Federated Chamber of Commerce and Industry.

In March 1994 Mr. Sterling chose to leave day to day management within the motor industry to start a new career as an international business consultant. This has enabled him to enjoy not only further success and independence, but the opportunity to give back his wealth of knowledge and experience. In August 2003 he was approached by a publicly traded Technology company to take up a position in Boca Raton Florida as President and CEO. The company specializes in the field of developing ground breaking machinery for recycling organic waste products into marketable commodities. His current role as the C.E.O. of DealMaker.com combines his history in the auto industry with his experience and respect for technology. The winning combination of his diverse background in both the retail auto industry and developing technologies insures the successful introduction of DealMaker.Com to an auto industry that is looking for answers to adjust its selling processes and reduced margins to survive in a shrinking economy.

Brian Dillon Ferris, the company’s founder, is also a veteran of the motor industry with a long history as a maverick and lateral thinker. Growing up he was only interested in cars so he started his career with a leading Ford dealer. It was during this time that he became interested in Ford’s innovative inventory coding systems, so it is no coincidence that this is now a key element in some of DealMaker’s market intelligence. He continued his studies in parallel for a number of years, focusing on high output combustion engineering and after two years with Ford he was invited to join a leading Chrysler dealership that also happened to be the local Ferrari and Maserati specialists in their area, which provided an ideal springboard to pursue his ambitions to enter the world of Italian supercars. A year later he decided to accept an offer to join Smiths Instrument Group as their regional factory representative and technical advisor for automotive ignition systems where he worked with franchised dealer groups and motor racing teams. A year later he joined Wynn’s International, in those days a high powered American petrochemical based sales organization, which proved to be a very rewarding experience, including promotions to progressively more senior positions in SA, the UK and USA. He also started an independent company as sole distributor in a new territory in partnership with a likeminded investor. They were ranked as the world’s top distributor by market share, going from zero to 92% in less than two years. During those 6 years he worked with every major franchise brand in the world, on 3 different continents and learned more about the retail auto business than he could ever have learned working for any one single dealer or manufacturer. He also found the time to start a small Ferrari dealership with a couple of dealer friends, which went on to do very well.

His passion for Italian sports cars then got him involved with a small upstart factory that had secured a franchise to assemble new Lamborghini and Lotus cars. He ran the sales end for a while before taking over as sole importer and distributor for Lamborghini and Maserati. He also seemed to be attracting most of the Ferrari fanatics in his area, so continued a very close relationship with Ferrari for more than a decade. After being named as the top factory distributor by market share for both Maserati and Lamborghini he was then invited by then Chairman De Tomaso to take over Maserati of North America. He agreed and moved to Southern California, however, after only a few months he recognized that Maserati was a complete basket case in the US and pulled out of the deal; but decided to stay in California where he set himself up as an independent dealer in supercars and a consultant to the retail motor industry. Altogether he was a DMV licensed dealer in California for 11 years and an active member of the California Auto Dealers Exchange (CADE) for 8 years. That is where he first became interested in the concept of dynamic pricing and open markets. While he was there he qualified as a corporate tax accountant and finished off his studies in business law. He also entered the world of computers, initially studying day and night through a very steep learning curve. In between he also bought and sold a number of diversified businesses, gaining valuable experience in real estate and the hospitality industry.

Then someone invented the Internet. He immediately recognized the potential of the World Wide Web and poured all his time and energy into this new and exciting challenge, focusing on harnessing this global network to create a marketing and trading channel for mainstream commodity brands. Initially he concentrated on trading electronic securities markets where he learned, (under a baptism by fire), how to appreciate the law of supply & demand.

Convinced that more transparent markets would be the future for commerce, he dedicated the next 5 years to developing the world’s first electronic trading exchange for heterogeneous commercial commodities such as motor vehicles, computers, travel packaging, etc. The results were DealMaker.Com, an Internet application that promises to change the face of automotive advertising and most likely the auto industry as we know it.

Philip Zelinger confirmed his shared vision with DealMaker.Com and his confidence that their automotive advertising application allows a virtual showroom to accommodate an online transaction with efficiencies superior to the real world selling process for both the buyer and the seller. The Internet has changed the automotive advertising industry with the ability to replicate proven selling processes online that integrate seamlessly into established real world processes. The need for an online transaction tool has reached critical mass due to shrinking margins in new and used car sales with increasing costs for auto dealers that are struggling to survive in a down market. To quote Philip Zelinger on the issue, “DealMaker.Com is positioned to take advantage of a clearly defined need in the retail auto industry and AdAgencyOnline.Net is pleased to give them an opportunity to discuss their solution on our automotive advertising portal.”

Statistically, more than 80% of new car buyers use the Internet as their primary source of information when shopping for a new automobile. Additionally, 20% of these buyers declare that they are likely or very likely to buy their next new car online. A further 51% indicate varying degrees of the same. Only 29% say they are not yet ready to buy online. These are reliable conclusions consistent with a number of comprehensive surveys conducted over the past 10 years by some of the world’s largest and most respected automobile industry advisors. It takes very special technology to negotiate sales of automobiles over the Internet, and DealMaker invented it.

DealMaker.Com is joining a growing family of preferred automotive advertising agencies. AdAgencyOnline.Net has interviewed many senior level automotive advertising decision makers from a wide variety of automotive advertising applications including Don Crawford from EBay Motors, Mark Boyd from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler from Ziegler, renowned speaker and consultant to the auto industry and Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com .

Ad Agency Online, L.L.C. also announced today in an internal corporate memo that they have officially accepted a consultant role with EveryCarListed.Com to advise them on their search engine optimization, (S.E.O.), and online marketing efforts. Mr. Zelinger confirmed the consulting agreement and the fact that EveryCarListed.Com is now a “preferred vendor” on AdAgencyOnline.Net. He made his decision on both levels based on his respect for the organization and their anticipated impact on a struggling automotive advertising industry hungry for cost effective Internet marketing tools. EveryCarListed.Com has a business plan crafted from the model developed by the original Yellow Pages. The automotive advertising website offers free listings to auto dealers along with an opportunity to invest in a variety of upgraded packages with enhanced return on investment, (R.O.I.), opportunities. Another consideration in approving EveryCarListed.Com was based on their existing links with two other preferred vendors on AdAgencyOnline.Net – Gumiyo and SiSTeR Technologies Video CarLot.

An unconfirmed rumor among the contributing vendors that support AdAgencyOnline.Net is that SiSTeR Technologies Video CarLot has also entered into a formal consulting agreement with Philip Zelinger, however, there has been no public confirmation at the time of this release. Mr. Zelinger refused to confirm the rumor but his support of SiSTer Technologies and his previous comments regarding his respect for their core product – Video CarLot – suggests that an announcement will likely come later this week.

AdAgencyOnline.Net focuses on automotive advertising technologies and applications that can integrate old school best practices using new world Internet based technology. Automotive advertising agencies are invited to join the network of independent affiliated offices linked by the online communication / distribution system developed by Ad Agency Online, L.L.C.. Selected automotive advertising vendors that fit the criteria established by Philip Zelinger are invited to present their products and services automotive advertising decision makers that support AdAgencyOnline.Net by joining them on one of the site’s blog talk radio shows. The “Lunch With Phil Discussing Automotive Advertising” is scheduled Monday through Wednesday between 12:00 Noon EST and 12:30 PM EST which is often the first introduction of automotive advertising vendors seeking a preferred vendor status.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help s only a click away!”

AdAgencyOnline.Net has an earned reputation in the automotive advertising community as “The One Stop Site For All Of Your Automotive Advertising Needs.” Philip Zelinger, President of Ad Agency Online, L.L.C. and host of the blog talk radio shows posted on AdAgencyOnline.Net, announced that EveryCarListed.Com, (ECL), has earned the status of “preferred vendor” on the automotive advertising social networking portal.

Darrell Campbell and Dale Boone, the C.E.O. and C.O.O. respectively of EveryCarListed.Com, were interviewed recently by Philip Zelinger on his blog talk radio show, “Automotive Advertising Experts” . The show airs on AdAgencyOnline.Net’s online radio station WAAOL – All Automotive Advertising News All The Time. EveryCarListed.Com will be featured on the free automotive advertising online resource community with a posted link to promote their automotive advertising website as well as with regular appearances on WAAOL to present their “best practices” to site visitors. The audience for WAAOL is made up of the independent affiliated offices of Ad Agency Online, L.L.C., auto dealer clients, automotive advertising vendors and representatives from O.E.M’s that frequent the portal to listen and learn from the automotive advertising experts that are interviewed on the site.

It is anticipated that Ad Agency Online, L.L.C. will also announce next week that they have accepted a consultant role with EveryCarListed.Com to advise them on their search engine optimization, (S.E.O.) and online marketing efforts. Mr. Zelinger was hesitant to confirm the consulting agreement at the time of this release but he did not deny the possibility of a more formal relationship with EveryCarListed.Com based on his respect for the organization and their potential impact on a struggling automotive advertising industry hungry for cost effective Internet marketing tools.

EveryCarListed.Com has a revolutionary business plan crafted from the successful model developed by the original Yellow Pages. The new automotive advertising website offers free listings to auto dealers along with an opportunity to invest in a variety of upgraded packages with enhanced return on investment, (R.O.I.), opportunities.

EveryCarListed.com was conceived by a group of professionals in the summer of 2007. Their combined experience in telecommunications, automotive advertising, and the internet were all applied in developing EveryCarListed.Com as it appears today. Their business model was built on the original Yellow Pages with specific focus directed to the online automotive advertising and retail auto industry. EveryCarListed.Com is a division of YPAutos.com, Inc which was incorporated in November of 2007. Their expertise in operating a sister company for six years, 5Tribe, Inc, helped the group in developing the current version of EveryCarListed.Com. 5Tribe is a provider of newspaper portal sites that display automotive dealer inventory to consumers with obvious synergies with the business model for EveryCarListed.Com.

EveryCarListed.com launched their consumer Web Site in August of 2008. They currently have a large number of dealerships represented with additional auto dealers anticipated to join the site before year end. Automobile dealers are able to list their inventories for free with a basic service level agreement offered by EveryCarListed.com. The free listings helped make EveryCarListed.Com a competetive vehicle listing site in record time. In addition to pre-owned vehicles, with a special focus on Certified Pre-Owned Vehicles, (CPOV), the site offers new vehicles from franchised dealers, and “For Sale by Owner” (FSBO) listings free of charge. Daily updates of individual listings for vehicles for sale on the site or inventory changes at the auto dealerships insure that the latest car, truck or SUV entering or leaving the marketplace is posted to the EveryCarListed.com Web site in a timely fashion.

EveryCarListed.com already has a strategic partnership with GM Certified Used Vehicles that was announced in an August 5^th press release. GM has listed their national inventory of GM Certified Used Vehicles and Saturn Certified Pre-Owned Vehicles on EveryCarListed.com with similar formal agreements in place with EveryCarListed.Com with Ford Motor Company and Chrysler Corporation planned to start in September 2008.

EveryCarListed.com will utilize the thousands of existing Yellow Page sales representatives nationwide trained in Yellow Page sales that currently call on auto dealerships to maintain their rapid penetration into the retail auto industry to grow their listings to attract online car shoppers. Additional resources are being provided to promote the site to auto dealers with Yellow Page companies that will use their unsold book inventory, ad placements in both the new and used auto sections, and Yellow Page print and online sites supported by external advertising to direct consumers to EveryCarListed.com as part of their online shopping experience.

Industry analytics supported by The National Automobile Dealers Association (NADA) indicates that typical dealership spending on Internet advertising is increasing and will be the second largest media expenditure for dealers by 2012. EveryCarListed.com is poised to capitalize on this shift of automotive advertising dollars focused onto the World Wide Web to bring buyers and sellers together in their preferred marketplace setting.

EveryCarListed.Com is also entering the exploding text message based mobile channel with their “EveryCarListed.mobi” Mobile Site that is expected to be online in September 2008 supported by a linked relationship with Gumiyo. Gumiyo is also a “preferred vendor” on AdAgencyOnline.Net. Philip Zelinger is a contributing advocate of the “Mobile Ready Initiative, (MRI), established by Shuki Lehavi and Richard Abronson, the co-founders of Gumiyo and regular guests on WAAOL. The MRI forum is designed to platform best practice in using text messaging across multiple verticals in the automotive advertising and auto industry. Gumiyo has an established mobile platform already tied to most major RSS feeds drawing data and vehicles from online auto dealer inventories which guarantees that the EveryCarListed.mobi site will hit the ground running.

Another cutting edge application linked with EveryCarListed.Com as part of one of their upgraded packages is another preferred vendor on AdAgencyOnline.Net – SiSTeR Technologies with their unique video application, Video CarLot, (VCL). VCL is able to access the pictures posted on a dealer’s online inventory and automatically convert them into a professional quality video complete with an opening and closing branding introduction, CarFax link and more information than the best real world salesperson can deliver in a feature benefit presentation custom designed for each vehicle. VCL also has the added value ability to embed search words in the video that fuel the included ”PushTube” feature that drives the video onto the search engines through SiSTeR Technologies dedicated API with You Tube. The S.E.O. benefit that this feature offers EveryCarListed.Com will certainly contribute to their visibility on the World Wide Web.

Perhaps of even more value to auto dealers who post their inventory on EveryCarListed.Com and take advantage of the VCL application is the fact that the disclosure of information not otherwise visible through informational sources like CarFax that is provided by VCL have been shown to increase the conversion rates of comparable platforms to ECL, like Cars.Com and AutoTrader.Com, by up to 87%. Add that to the R.O.I. formula already developed by EveryCarListed.Com when evaluating their advantage in the market and you learn the true power of networking and the leverage that EveryCarListed.Com can offer by linking processes and applications such as Gumiyo and VCL. The expansion plans including these applications for EveryCarListed.Com insure that they will be a major player in online automotive advertising for many years to come.

EveryCarListed.Com is joining a respected list of automotive advertising applications that have been reviewed on AdAgencyOnline.Net’s blog talk radio station. Individual shows can be downloaded by visiting www.adagencyonline.net or www.blogtalkradio.com/adagencyonline .

Previous representatives for automotive advertising products and services interviewed on AdAgencyOnline.Net included Don Crawford from EBay Motors, Mark Boyd from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Tomer Alpert from SiSTeR Technologies Video CarLot, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Spencer Sterling and Brian Dillon from DealMaker.Com, Shuki Lehavi and Richard Abronson from Gumiyo, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parson from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler from Ziegler, renowned speaker and consultant to the auto industry and Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com .

AdAgencyOnline.Net selects automotive advertising technologies and applications that “blur the line between the real and the virtual showroom” by integrating old school best practices using new world Internet based technology. Automotive advertising agencies are welcome to join the network of independent affiliated offices linked by the online communication / distribution system developed by Ad Agency Online, L.L.C.. In addition, selected automotive advertising vendors offering products or services that fit the criteria established by Philip Zelinger are invited to present them to the site’s audience of automotive advertising decision makers through daily blog talk radio shows. Open business meetings are conducted Monday through Wednesday on the “Lunch With Phil Discussing Automotive Advertising” that is scheduled between 12:00 Noon EST and 12:30 PM EST which is often the first introduction of automotive advertising vendors seeking a preferred vendor status.

For additional information on AdAgencyOnline.Net automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at www.adagencyonline.net or contact Philip Zelinger directly at 888-796-2228. To quote Philip Zelinger, “Help s only a click away!”

Automotive advertising agencies are turning to the Internet for answers for common problems in a struggling auto industry. A well respected auto industry social networking portal, AdAgencyOnline.Net, hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time - that features a popular show, “Automotive Advertising Experts.” The show scheduled for this Friday, September 19^th between 12:00 Noon EST and 12:30 PM EST is a continuation of an interview with auto industry insider, Dale Pollak, the chairman and founder of vAuto. This follow up program promises to expand on vAuto’s unique solutions to manage and market pre-owned vehicle inventories before, during and after the sale!

Philip Zelinger, President of Ad Agency Online, L.L. C. and the host of the blog talk radio shows featured on WAAOL, has an interview style based on a problem / solution format directed by questions called into the show by site visitors. AdAgencyOnline.Net attracts an audience of automotive advertising agencies, auto dealers, O.E.M. representatives and automotive advertising vendors anxious to listen and learn about the cutting edge automotive advertising technologies and applications featured on the automotive advertising resource site. Mr. Zelinger has an earned reputation of being able to select appropriate questions drawn from his experiences acquired during his twenty five plus year career in the retail auto industry as a General Manager and Dealer Principal followed by the last ten years in the automotive advertising industry in senior executive positions. As the author of two books targeted to the auto industry, including a career training guide titled “How To Sell A Car,” he is a recognized authority on both the retail auto industry and the automotive advertising industry that serves it.

Mr. Pollak is also a best-selling author in his book “Velocity” that establishes his credentials in evaluating the used car industry. vAuto provides retail automotive dealerships with a better way to appraise, manage and price their pre-owned vehicle inventory. In addition to serving as vAuto’s spokesperson, Dale is responsible for strategic planning and development. Dale Pollak is also one of the leading authorities on automotive dealership management strategies. He has presented dealers with innovative management disciplines through Dealer 20 Groups, Dealer Associations and numerous industry speaking engagements.

Prior to vAuto, Pollak served as VP of Sales and Business Strategy at Digital Motorworks, the market leader in data integration and application development for OEMs, mega dealers and third party providers. Pollak helped build the company from inception to its successful acquisition by ADP in 2002. Dale also has 13 years of Dealership Management experience. Pollak received his B.S. in Business Administration from Indiana University and is a graduate of the General Motors Institute of Automotive Development. Pollak also earned a law degree from DePaul University’s College of Law, and is a four time winner of the American Jurisprudence Award for top performance in his class.

AdAgencyOnline.Net is a free automotive advertising resource portal that shares best practices with site visitors through the use of automotive advertising applications and proven processes that integrate the real world showroom with the virtual one on the World Wide Web. The networking site is often referred to in the automotive advertising industry as “The One Stop Site For All Of Your Automotive Advertising Needs.”

vAuto is a software application that takes the guess work out of establishing the value of pre-owned vehicles from the appraisal to the retail sale with inventory management guidelines based on current market data drawn from over 40,000 individual websites providing relevant information that is not readily available to auto dealers. AdAgencyOnline.Net has confirmed that they are considering vAuto to join the respected list of “preferred vendors” which explains why they were invited back to WAAOL to share their best practices with their site visitors.

vAuto is also said to be contributing information regarding their application for a seminar that Philip Zelinger will be hosting at the 5^th Digital Dealer Conference scheduled for October 6^th through October 8^th, 2008 at the Gaylord Palms Texan Resort in Grapevine Texas. The subject of the seminar is “Marketing CPOV Vehicles vs. New or Pre-Owned In A Credit Challenged Auto Industry” with a sub title of “Using cutting edge applications to manage/market pre-owned vehicles to maximize R.O.I.”

Many automotive advertising and auto industry vendors have applied for the preferred vendor status on AdAgencyOnline.Net but only the best of the best are invited to participate in the Automotive Advertising Experts show and even fewer are elevated to the preferred vendor status with direct links posted on AdAgencyOnline.Net. Nationally recognized automotive advertising vendors or auto industry social networking sites and auto industry insiders that have been reviewed on the show include eBay Motors, Reach Local, Automotive Broadcasting Network (ABN), AdTel, Automotive Digital Marketing, (ADM), hosted by Ralph Paglia, the National Director Of Digital marketing For ADP – DealerRefresh.Com, hosted by Jeff Kershner, the ecommerce manager for the Mile One Automotive Group, DrivingSales.Com, hosted by Jared Hamilton, a former automobile dealer and renowned auto industry consultant and International motivational speaker Jim Ziegler,.

Current and confirmed pending “preferred vendors” featured on AdAgencyOnline.Net include ADP, BZ Results, Gumiyo, LeadConverter, Laser Stream Video, Ai Dealer, NeoSynergy, DealMaker.Com, Kihon Media, CarFolks.Com, SiSTeR Technologies Video CarLot, EveryCarListed.Com and several more expected to be announced before the end of the month.

For additional information on any of the automotive advertising vendors featured on AdAgencyOnline.Net or to join the online networking community as an affiliated independent automotive advertising agency visit the portal – www.adagencyonline.net – or contact Philip Zelinger directly at 1-888-796-2228. To listen and learn about vAuto go to www.blogtalkradio.com/adagencyonline Friday, September 19th at 12:00 Noon EST, download the show anytime afterwards at www.adagencyonline.net or visit www.vauto.com To quote Philip Zelinger, “Help is only a click away!”