Posts Tagged “Auto Industry Insights”
Posted by: Phil Zelinger in auto dealers, auto industry, automotive advertising, CityTwist, DealMaker.Com, philip zelinger, tags: ad agency online, adagencyonline.net, auto dealer, auto industry, Auto Industry Insights, AutoIndustryInsights.Com, automotive advertising, automotive advertising agencies, blog talk radio, buying a new car, buying a used car, DealMaker.Com, EveryCarListed.Com, new cars, philip zelinger, used cars, Video
AdAgencyOnline.Net is an automotive advertising resource / networking portal that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio show featured on WAAOL – Automotive Advertising Experts – announced that he will be interviewing Dale Boone, the President and C.O.O. of www.EveryCarListed.Com , Darell Campbell, the C.E.O. of Every Car Listed and Briggs Ferguson, the President-Internet of Idearc Media LLC on the show that is scheduled to air on Friday, July 24th 2009 between 12:00 Noon EST and 12:30 PM EST.
EveryCarListed.Com is a preferred automotive advertising vendor on AdAgencyOnline.Net and both Dale and Darrell have previously appeared on the Automotive Advertising Experts show to discuss thier inventory based automotive advertising website. Philip explained why Dale, Darell and Briggs were invited to update AdAgencyOnline.Net’s audience of automotive advertising agencies and automobile dealers, “EveryCarListed.Com has earned a position as a preferred automotive advertising vendor on AdAgencyOnline.Net based on their unique understanding of both the automobile business and the new automotive advertising technologies being offered on the World Wide Web. For example, I have always been impressed by their integration of social networking to differentiate EveryCarListed.Com from other third party inventory based automotive advertising websites. Their support of the auto industry social networking site – www.AutoIndustryInsights.Com – known as the “Network Of Networkers” evidences their recognition of the need for relationship based selling to satisfy consumer demand.”
“In addition, EveryCarListed.Com recently proved their priority to give online car shoppers what they want by their decision to post videos on their vehicle listings to improve the transparency on their site; another consumer preference that has surfaced as a must have by online shoppers. Our research has confirmed that consumers prefer a video presentation over copy or still pictures when an auto dealer describes a new car or a used car for sale on their site. EveryCarLIsted.Com announced that they are moving towards becoming the only all-video listing site, with one million vehicle video listing available now, and the remaining vehicles on the site expected to offer video by year’s end.”
“Another announcement that warranted Dale’s repeat visit on this week’s Automotive Advertising Experts show is the fact that SuperPages.Com has launched a new “Cars” tab. The link is positioned at the top of their home page allowing consumers to shop for vehicles within their site by accesing all the listings from EveryCarLIsted.Com – including their video listings. The combination of the trafic from SuperPages.Com and the value added video content of EveryCarListed.Com will create a large and powerful all-video shopping arena that will provide a quality venue for auto dealers and an enhanced shopping experience for car buyers. That “win-win” scenario is something that my affiliated automotive advertising agencies, auto dealer clients and site visitors need to know about!”
Superpages.Com is Idearc’s products and services search engine that has more than 27 million unique visitors and ranks 27th in the top 50 U.S. Web properties according to comScore. EveryCarListed.Com was purchased by Idearc media, a subsidiary of Idearc, Inc., in February 2009. A representative of Idearc provided Philip Zelinger with the following press release and related information in advance of the show to help prepare the agenda for Dale’s interview and review of the new all-video platform planned for EveryCarListed.Com:
Contact: Lisa Vilfordi, Idearc Media, lisa.vilfordi@idearc.com, 972-453-3916
Superpages.com launches a new “Cars” tab housing all listings from EveryCarListed.com
Idearc Media LLC, home to Superpages.com® and publisher of the Verizon® Yellow Pages, today announced that its Internet site EveryCarListed.com SM has launched one million vehicle videos on its free automobile listing site. The videos are provided to each listing for free and by year end, EveryCarListed.com will launch videos to the remaining listings creating the only all-video vehicle listing site in the nation.
The vehicle videos simulate a trip to the dealer by providing consumers a “walk around” experience while a voice-over describes the car features. View this video of a 2007 Hummer H2. According to comScore, in November 2008, 146 million Americans viewed 12.7 billion online videos.
“Online videos are becoming part of the buying process,” said Briggs Ferguson, Internet President at Idearc Media. “Videos touch consumers’ senses and enhance the buying experience, which in turn provides dealers and for sale by owner listings more quality leads from EveryCarListed.com.”
EveryCarListed.com, which launched in August 2008 and was acquired by Idearc Media in February 2009, has more than 2 million dealership and “For Sale by Owner” listings. Vehicle listings on the site are current and updated daily through EveryCarListed.com’s agreements with Original Equipment Manufacturers (OEM). When inventory changes at local dealerships, the OEM relationship ensures the most up-to-date vehicle information is posted to EveryCarListed.com.
Superpages.com features a new “Cars” destination tab at the top of the home page, allowing consumers to shop for vehicles within the site. According to comScore, the Superpages.com network has more than 27 million unique visitors a month and ranks 27th in the top 50 U.S. Web properties.
“With Superpages.com’s traffic and EveryCarListed.com’s content, we are creating a powerful automobile sales arena,” said Ferguson. “These sites will provide a venue for dealers to take advantage of exclusive advertising opportunities that will bring more consumers to their dealerships.”
On the EveryCarListed.com site, consumers can search listings by make, model, fuel economy and many additional preferences. Automobile dealer inventories are listed at a basic service level at no charge to the dealer. The site also offers new vehicles from franchised dealers, and “For Sale by Owner” listings free of charge.
The EveryCarListed.com video technology, provided through Digital Motorworks, Inc., is the Liquidus Video Platform. Liquidus offers a unique real-time video capability that ensures vehicle information is always fresh and up-to-the-minute for every dealer and every vehicle.
Certain statements included in this press release and the hyperlinked materials constitute forward-looking statements within the meaning of the Private Securities Litigation Reform Act of 1995. These forward-looking statements reflect Idearc management’s current views with respect to Idearc’s financial performance and future events with respect to its business and industry in general. Statements regarding Idearc’s exploration of alternatives related to its capital structure are forward-looking statements. Statements that include the words “believe,” “will,” “anticipate,” “foresee,” and similar expressions identify forward-looking statements. Idearc cautions you not to place undue reliance on these forward-looking statements. The following important factors could affect future results and could cause those results to differ materially from those expressed in the forward-looking statements: (i) that the bankruptcy filing and the related cases disrupt current plans and operations; (ii) risks that Idearc’s business could suffer from the loss of key customers, suppliers or personnel during the pendency of the bankruptcy case; (iii) risks that Idearc’s plan of reorganization fails to obtain the requisite approval from the claim holders entitled to vote on the plan; (iv) risks that Idearc will be able to maintain sufficient liquidity for the pendency of the bankruptcy cases; (v) risk that the bankruptcy court rejects Idearc’s plan of reorganization; (vi) limitations on Idearc’s operating and strategic flexibility during the pendency of the bankruptcy cases; (vii) risks related to a long and protracted restructuring; (viii) risks related to Idearc’s declining print revenue, including a reduction in customer spending resulting from the current economic downturn; (ix) changes in Idearc’s competitive position due to the competition from other yellow pages directories publishers and other traditional and new media and its ability to anticipate or respond to changes in technology and user preferences; (x) declining use of print yellow pages directories; (xi) changes in the availability and cost of paper and other raw materials used to print directories and reliance on third-party printers and distributors; (xii) increased credit risk associated with reliance on small- and medium-sized businesses, in particular in the current economic environment; (xiii) changes in operating performance; (xiv) Idearc’s ability to attract and retain qualified executives; (xv) Idearc’s ability to maintain good relations with its unionized employees; (xvi) changes in U.S. labor, business, political and/or economic conditions; (xvii) changes in governmental regulations and policies and actions of regulatory bodies; and (xviii) risks associated with Idearc’s obligations under agreements entered into with Verizon in connection with the spin-off. For a discussion of these and other risks and uncertainties, see Idearc Inc.’s periodic filings with the Securities and Exchange Commission, which you may view at www.sec.gov, and in particular, Idearc Inc.’s Annual Report on Form 10-K.
About Idearc Media,LLC
Idearc Media LLC, a subsidiary of Idearc Inc. (IDARQ.PK), delivers products on multiple platforms to help consumers find the information they want, wherever they are. Idearc’s multi-platform of advertising solutions include Verizon® Yellow Pages, Verizon® White Pages, Verizon® Yellow Pages Companion Directories, FairPoint® Yellow Pages, FairPoint® Yellow Pages Companion Directories, Superpages.com®, Switchboard.comSM, LocalSearch.comSM, Superpages MobileSM and SuperpagesDirectTM direct mail products. For more information, visit www.idearc.com.
About EveryCarListed.com
EveryCarListed.com the nation’s largest all video free-listings Web site for automobiles, designed to contain all new and used vehicles for sale in the U.S. Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings. Including all dealer inventories at a basic service level free of charge and allowing all “For Sale by Owner” listings to be placed for free, EveryCarListed.com creates a powerful automobile marketplace. Millions of current vehicle listings, updated daily, and agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site.
For more information visit www.EveryCarListed.com/corp.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video; to name a few.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., EveryCarListed.Com, AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Deal Maker, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Hal Howard, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Uncategorized, vAuto, Video Car Lot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, Auto Industry Insights, AutoIndustryInsights.Com, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bulldog Marketing Technologies, BZ Results, C.A.R.S., CarFolks.Com, CityTwist, Colliers Abood Wood-Fay, DealerRefresh.Com, DealMaker.Com, Don Pollock, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, FirstLook, Gumiyo, Hal Howard, Incentive Research, Jared Hamilton, Jeff Kershner, Joe Grieshop, laser stream video, Lead Scoring, leadconverter, Liquid Motors, MAP, Mark Burack, Market Acceleration Partners, NADA, nada-24, NeoSynergy, new wave automotive, NWA, Pat Ryan Jr., philip zelinger, R. L. Polk & Co., Ralph Paglia, Rick White, SiSTer Technologies, TheDealerDashBoard.Com, Tim Zierden, veeple, Video CarLot
AdAgencyOnline.Net is an automotive advertising resource / networking portal designed to share best practices with their online following of automotive advertising agencies, production partners and select auto industry vendors that share their stated vision to “blur the line between the real and the virtual world.” AutoIndustryInsights.Com has a similar focus however they have extended their audience and message by linking to a number of established automotive advertising social networking sites to include issues that are relevant to automotive advertising agencies, auto dealers, auto industry vendors and even consumers anxious to listen and learn from the site’s featured “Auto Industry Insiders.” Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station – WAAOL, All Automotive Advertising News All The Time - featured on www.AdAgencyOnline.Net expressed his support for www.AutoIndustryInsights.Com site and their anchor sponsor www.EveryCarListed.Com on the blog talk radio show “Lunch With Phil Discussing Automotive Advertising” that aired on WAAOL on Wednesday, June 3rd 2009. The show is available as a podcast by visiting http://www.blogtalkradio.com/adagencyonline or http://adagencyonline.net.
Philip Zelinger explained his reasons for selecting EveryCarListed.Com as a preferred automotive advertising vendor on Ad AgencyOnline.Net and his support for their automotive advertising social networking site AutoIndustryInsights.Com, “After 25 years as a General Manager, Executive Dealer Principal and then Auto Dealer, followed by my past 10 years running automotive advertising agencies representing auto dealers and auto industry vendors, I have a unique empathy for my auto dealer / vendor clients. Today’s troubled economy has placed a new urgency on maximizing R.O.I. on all levels. The Internet and the technology driven digital marketing applications and selling systems that are being built to take advantage of the World Wide Web to sell cars and service are growing too fast for the average auto dealer or automotive advertising agency to keep up. AdAgencyOnline.Net serves as a filter of sorts to review cutting edge automotive advertising applications for automotive advertising agencies, however, consumers can be just as confused by the many new resources that they have available on the Internet. Social networking sites populated by fellow consumers provide a new way to share shopping experiences between likeminded consumers before, during and after their purchase however they are missing the auto dealer’s side of the story. Similarly, auto dealers are becoming increasingly aware of the need for them to understand their online customer’s needs in today’s troubled times. AutoIndustryInsights.Com was designed by EveryCarListed.Com to act as a bridge to provide the “inside story” to anyone that visits the site. The “Auto Industry Insiders” section represents several highly respected individuals as well as the auto industry social networking sites and blogging forums that they host.”
ABOUT AUTO INDUSTRY INSIGHTS
The auto industry is changing at a rapid pace. Issues that drive tomorrow didn’t exist yesterday. The only constant that has survived in both the real world and the virtual one being built on the World Wide Web is change. The auto industry professionals that support and contribute their insights to this open forum recognize that “a rising tide floats all boats” and they have come together to share best practices in support of that shared wisdom.
The founding sponsor of Auto Industry Insights is EveryCarListed.Com. They invested their time, effort and most importantly their relationships in the auto industry to provide the insights shared by the Advisory Panel of “Auto Industry Insiders” who have posted links to their individual auto industry social networking and blogging sites. In addition, the panel writes and posts articles in the “Hot Topics” section that address current events and common issues in the auto industry in a problem / solution format intended to both teach and entertain site visitors.
New car buyers, used car buyers, auto dealers, automotive advertising agencies and auto industry vendors are all invited to join the Auto Industry Insights family in our “Customer Insights” section to contribute to the posts on our Hot Topics so feel free to add your insights to ours. After all, what are friends for!
ABOUT EVERYCARLISTED.COM
EveryCarListed.com powered by Superpages.com® is one of the nation’s largest free-listings Web sites for automobiles, designed to contain all new and used vehicles for sale in the U.S.A subsidiary of Idearc MediaTM, Its business model is like that of the Yellow Pages, which has a highly utilized model of free listings, including all dealer inventories at a basic service level free of charge and allowing all For Sale by Owner listings to be placed for free, EveryCarListed creates a powerful online automobile marketplace.
Millions of current vehicle listings, updated daily, and signed agreements with Original Equipment Manufacturers (OEMs) as well as GM Certified Used Vehicles and other strategic partners, ensure that when inventory changes at local dealerships, the most up-to-date vehicle information will be posted to the Web site. EveryCarListed has its headquarters in Tyler, TX. For more information visit www.everycarlisted.com/corporate or call 903-593-5400.
How does EveryCarListed.com(SM) work?
- Dealers and individuals can list vehicles for sale at no charge with our basic service.
- Shoppers search the site by vehicle make, model, year and browse by city and state to find listings in their area.
- Basic search results offer vehicle lists, maps and value comparisons.
- Listings are updated daily to ensure inventory changes are accurately reflected on the site.
- Signed agreements with Original Equipment Manufacturers make these updates possible.
Why do automobile dealerships use EveryCarListed.com(SM)?
Even if a dealership has its own site, it may not appear in search results when consumers are looking online for cars. Here are some benefits to listing on EveryCarListed.com:
- Consumers love one-stop shopping. EveryCarListed.com(SM) is building the largest inventory of vehicles on the Internet, so shoppers will use the site as their main automobile resource.
- We have an unfair advantage. As a part of Idearc Media, our site gets additional exposure from the Superpages.com® network. This means your dealership inventory may be seen on additional sites such as Superpages.com, which received over 669 million searches per month in 2008.
1. Idearc Media internal source files – Idearc Media Co-Brand report. Based on total average searches from January – June 2008. Includes total Superpages.com Network searches. Numbers include white pages, yellow pages and general searches.
©2009 Idearc Media LLC. All rights reserved.
About Philip Zelinger
Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.
About AdAgencyOnline.Net and Ad Agency Online, L.L.C.
AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.
AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.
Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies – Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
www.AdAgencyOnline.Net has interviewed a variety of respected automotive advertising experts including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors and Pat Ryan, Jr. from FirstLook.
For more information on Philip Zelinger, Ad Agency Online, L.L.C., www.EveryCarListed.Com , www.AutoIndustryInsights.Com or any of the preferred automotive advertising vendors previously reviewed on WAAOL, auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###
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Posted by: Phil Zelinger in 6th Digital Dealer Conference, auto dealers, auto industry, automotive advertising, philip zelinger, Ralph Paglia, tags: 6th Digital Dealer Conference, ad agency online, adagencyonline.net, AII, AskPatty.Com, auto dealer, auto industry, Auto Industry Insights, automotive advertising, automotive advertising agencies, blog talk radio, DealerRefresh.Com, DrivingSales.Com, EveryCarListed.Com, Gary May, IMACS, Jared Hamilton, Jeff Kershner, Jody Devere, philip zelinger, Ralph Paglia, Scott Monty
Ad Agency Online, L.L.C., (AAOL), is a full service automotive advertising agency. AAOL developed a proprietary online communication / distribution system to leverage the resources of their national network of independent affiliated automotive advertising agencies, production partners and select vendors to serve their auto dealership and vendor clients. In December of 2001 AAOL extended their Internet presence and services to their clients by developing a free automotive advertising resource / networking portal – http://adagencyonline.net – that hosts an online blog talk radio station – WAAOL, All Automotive Advertising News All The Time. The site and blog talk radio station focus on common problems experienced by a struggling auto industry in a problem / solution format. Their goal is to share best practices with site visitors with the philosophy that a “rising tide floats all boats.â€
Philip Zelinger, the President of AAOL and host of WAAOL’s blog talk radio shows, has recently referenced a new auto industry focused social networking site being developed for a vendor client of AAOL – EveryCarListed.Com, (ECL). ECL is also a “preferred automotive advertising vendor†on AdAgencyOnline.Net and Philip is a regular contributor to the blog site currently hosted on ECL, http://blog.everycarlisted.com/ . The new “network of networkers†planned by ECL will be titled “Auto Industry Insightsâ€, (AII), and it will supplement the blogs and industry issues discussed on the internal ECL blog site. The auto industry focused platform will draw on a diverse group of recognized auto industry experts and their established online communities.
About Auto Industry Insights
Auto Industry Insights will be an open forum for the auto industry headed by an advisory panel made up of established automotive advertising insiders and supported by their existing auto industry social networking/blogging sites. The panel and contributing online communities includes; ADM – hosted by Ralph Paglia, www.DealerRefresh.Com – hosted by Jeff Kershner, www.DrivingsSales.Com – hosted by Jared Hamilton, http://imacsweb.typepad.com/ – hosted by Gary May, http://www.scottmonty.com/ – hosted by Scott Monty, www.askpatty.com – hosted by Jody Devere and http://adagencyonline.net hosted by Philip Zelinger.
The portal is being developed as a consumer/dealer/consultant facing social networking site supported by – www.everycarlisted.com (ECL) – an auto industry inventory website that will be driving traffic to the networking community through existing strategic partnerships as well as both conventional and online marketing investments. The concept is to establish a “network of networkers†with a priority on content sourced from auto industry consultants, auto dealers that have their own blogging forums and even consumers that have registered with ECL. The site will be promoted to share “best practices†and real world experiences.
The official launch of AII is hoped to coincide with the 6th Digital Dealer Conference being held at the Mirage Hotel in Las Vegas from April 19, 2009 to April 21, 2009, however, the exact date has yet to be announced. According to Philip Zelinger, “AII is a collaboration of a group of qualified professionals who will be contributing their knowledge and relationships to this common effort to advance Internet marketing. It is a project that can’t be rushed, and social networking sites are not commercial ventures so we have no reason to do so. Our goal is to share best practices and develop an online community of likeminded automotive advertising professionals and auto dealers who will follow AII to listen and learn so they can presume to teach. Consumers will share their experiences before, during and after their shopping or servicing experience in both the real and the virtual world and all parties will benefit from their input. I will confirm that we are past the developmental stage and we are now focusing on drawing content from a variety of sources. This will be an ongoing effort so, technically, we will never be done! Of course, the 6th Digital Dealer Conference would be a great place and time to start so that is our objective.â€
Automotive advertising agencies, auto dealers, vendors and auto industry insiders that would like to contribute articles to AII can visit http://adagencyonline.net for additional information, they can contact Philip Zelinger directly at 1-888-796-2228 or email him at pzads@bellsouth.net . To quote Philip, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, Auto Industry Insights, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, Jared Hamilton, Jeff Kershner, laser stream video, Lead Scoring, leadconverter, NADA, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, veeple, Video CarLot
AdAgencyOnline.Net is an auto industry social networking portal designed to share best practices with automotive advertising experts scrambling to solve common problems in a shrinking auto industry. Philip Zelinger, the host of AdAgencyOnline.Net, is a former auto dealer, the President of Ad Agency Online, L.L.C., an author of two books on the auto industry and a respected speaker in demand to share his insights at auto industry seminars and Dealer 20 groups. With registration for the 2009 NADA Convention starting today, January 23rd 2009, Philip was pressed to advise his affiliated automotive advertising agencies, auto dealer and vendor clients as well as site visitors to AdAgencyOnline.Net preparing to attend the Convention as to which vendor exhibits they should visit and what direction they should take in planning to survive – and even thrive – in today’s troubled economy. His answer was simple, “Focus on Used Cars and Inventory management / marketing applications that will develop consistent processes that begin with the appraisal and follow the vehicle through to the sale based not only on historical sales within your dealership but in the context of your regional market sourced from information found on the Internet.â€
The new vehicle market is shrinking for a variety of reasons, most of which are not under the control of individual auto dealerships or even the O.E.Ms. Auto dealers are being financially challenged by limitations on new vehicle financing on a wholesale and retail level that limit their potential R.O.I. from new vehicle sales. Pre-owned vehicles provide a more controllable inventory with the ability to follow consumer demand across multiple brands and model types with a wholesale outlet to manage aged inventory to maximize R.O.I. in a changing auto industry. The solution is easier said than done using established best practices limited by resources from within the auto dealership, however Internet based solutions are being provided by automotive advertising vendors with new applications that virtually automate the process.
The Internet is recognized by consumers as a valuable research tool to help them in their buying decisions. Auto dealers are finally following them onto the World Wide Web by integrating Internet based applications that link their real world decisions with information gathered from the virtual world with its unlimited access to information and resources not previously available.
AdAgencyOnline.Net hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that features blog talk radio shows including “Lunch With Phil Discussing Automotive Advertisingâ€, “Lunch With Ralph Discussing Automotive Advertising†and the stations most popular show “Automotive Advertising Experts.†In advance of the NADA Convention the shows have focused on automotive advertising vendors that provide inventory management / marketing applications. Three auto industry insiders were interviewed by Philip Zelinger that he recognized as being “on the short list†in his selection of a “preferred automotive advertising vendor†to represent this highly specialized application. The short list includes AAXâ„¢ offered by JMsolutions recently represented by Tim Zierden, ecarlist previously represented by Len Critcher and vAuto represented earlier this week by Dale Pollak.
About vAuto
Headquartered in the Chicago suburb of Oak Brook, Ill., vAuto maintains a research and development center in Austin, Texas. The company provides the auto industry’s only “live, real time†analysis of used-car markets with up-to-the-minute information about used-vehicle supply, demand and pricing tailored to specific dealership market areas. All six of the nation’s highest-volume franchised dealerships by brand, including Chevrolet, Ford, Honda, Nissan, Lincoln-Mercury and Toyota, use stocking, pricing and appraisal strategies supported by vAuto software solutions. Virtually every imported and domestic vehicle brand is represented on the company’s customer list, including Acura, Audi, BMW, Hyundai, Infiniti, Kia, Lexus, Mercedes, Porsche and Volkswagen, as well as all Chrysler and General Motors brands. More information on vAuto is available on the Internet at www.vAuto.com.
About JMsolutions and AAXâ„¢
JMsolutions (www.jmfe-jmsolutions.com) was established in 2005. A JM Family Enterprises, Inc. (www.jmfamily.com) company, JMsolutions (www.jmsolutions.com) develops and markets innovative, integrated software systems that help automotive dealers improve operational efficiencies throughout the entire sales and marketing process while maximizing sales. JMsolutions offers its AAX™ inventory management suite; CMX™ customer management suite which includes DealerUps™ customer relationship management, ProCal™ desking, ProFi™ finance and insurance menu; and SMX™ sales and service marketing suite by DMEautomotive. It also provides dealers with related training and consulting services. JMsolutions serves over 2,500 dealership clients nationwide, including the nation’s top six dealer groups.Headquartered in Deerfield Beach, Fla., JMsolutions has major operations in Dallas, Texas.
About ecarlist
ecarlist currently serves approximately 500 auto dealerships, including the largest Chevy dealership and the largest pre-owned Lexus dealership in the nation. They have been marketing their product for less than 2 years but they have recently exploded onto the scene based on their auto dealer clients experienced success in using their application. On average they claim to have saved auto dealerships over 5 figures per year by consolidating many of their technology solutions. A product overview of ecarlist is available by clicking on the link below: http://www.ecarlist.com/product_overview.pdf
Some of the product features of ecarlist include:
· Internet Listing to EBay Motors, Craigslist, OVE, Autotrader, Cars.com, and many more!
· Window Sticker and Original Window Sticker Printing (with the original MSRP)
· Vin Decodes Options specific to your vehicles (e.g. Alcantara Package on the A8)
· Lead Management
· ecarlist Analytics (Market Data – with live links to competitors ads)
· Comprehensive Analytics with Pricing Tool and Appraisal Tool
· Vehicle Finder (warm lead generator)
· Profit and Loss Reporting
· Expense Tracking (eBay expense tracking by stock number, not item number)
· Digital Paperwork linked directly to an inventory management system, email ready
· Web Interface (upload cars from any location)
About Philip Zelinger
Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,†Philip is a nationally recognized authority on automotive advertising .
About AdAgencyOnline.Net
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors†the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.
AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry. The site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results. Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com,Ai Dealer, NeoSynergy and Laser Stream Video.
Tim Zierden, Len Critcher and Dale Pollak are part of a respected group of automotive advertising experts previously interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics and most recently Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor†on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net . Philip will also be conducting preliminary interviews with automotive advertising vendors and potential content contributors in an open meeting during the 2009 NADA Convention in New Orleans to be held in the lobby lounge of the Ritz Carlton Hotel, Saturday evening between 5:30 PM and 7:00 PM. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, Auto Industry Insights, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gary May, Gumiyo, IMACS, Jared Hamilton, Jeff Kershner, Jody Devere, laser stream video, Lead Scoring, leadconverter, NADA, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, Scott Monty, SiSTer Technologies, veeple, Video CarLot
AdAgencyOnline.Net was introduced by Ad Agency Online, L.L.C., AAOL, during the 2008 NADA Convention as a free automotive advertising resource / networking portal. Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – relied on the “real world†meeting to find “virtual world†solutions provided by the automotive advertising vendors exhibiting at the convention. The 2009 NADA Convention to be held in New Orleans, January 24th through January 27th, promises to add a number of new online solutions for a struggling auto industry and Philip will be there to review them for his affiliated automotive advertising agencies, auto dealer clients and site visitors.
It is anticipated that auto dealer attendance will be down at the convention based in part on reduced support from the O.E.M.s who are bowing to public pressure to cut expenses forcing the cancellation of several auto dealer meetings and after hour events. Many automotive advertising vendors have also commented that they have cut back on the size of their booths and/or eliminated setting up an exhibit in favor of using hospitality suites at hotels near the convention to reduce expenses.
In a recent interview on one of the blog talk radio shows featured on WAAOL, “Lunch With Phil Discussing Automotive Advertising†Philip recognized that auto dealer attendance may be down this year but he remained confident that the opportunities will be better than ever before. “My trip to New Orleans is already a success. I am going to the NADA Convention armed with the checkbooks of my affiliated automotive advertising agencies and auto dealer clients to find new solutions to solve shard problems. Based on preliminary conversations and scheduled presentations at the convention I am confident that there will be a few new “preferred automotive advertising vendors†joining AdAgencyOnline.Net after my trip and several new strategic partnerships formed with my current vendor clients. I also have many online friends meeting me there to discuss our new shared auto industry social networking site – Auto Industry Insights. Frankly, introducing it at the NADA Convention is no coincidence. The success of AdAgencyOnline.Net taught me the importance of linking the “real world†with the virtual one. Conventions or conferences with my fellow professionals in the automotive advertising industry strengthen existing relationships and open opportunities for new ones.â€
The new communal online resource being organized by Philip in cooperation with his vendor client EveryCarListed.Com will be a “Network of Networkers†with an advisory panel made up of a group of auto industry insiders including; ADM – hosted by Ralph Paglia, www.DealerRefresh.Com – hosted by Jeff Kershner, www.DrivingsSales.Com – hosted by Jared Hamilton, http://imacsweb.typepad.com/ – hosted by Gary May, http://www.scottmonty.com/ – hosted by Scott Monty, www.askpatty.com – hosted by Jody Devere and www.adagencyonline.net hosted by Philip Zelinger.
About Auto Industry Insights
Auto Industry Insights will be an open forum for the auto industry headed by an advisory panel made up of established automotive advertising insiders and supported by their existing auto industry social networking/blogging sites. The portal is being developed as a consumer/dealer/consultant facing social networking site supported by – www.everycarlisted.com (ECL) – an auto industry inventory website that will be driving traffic to the networking community through existing strategic partnerships as well as both conventional and online marketing investments. The concept is to establish a “network of networkers†with a priority on content sourced from auto industry consultants, auto dealers that have their own blogging forums and even consumers that have registered with ECL. The site will be promoted to share “best practices†and real world experiences.
About AdAgencyOnline.Net
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors†the site also hosts several blog talk radio shows in addition to the “Lunch With Phil Discussing Automotive Advertising†including the “Lunch With Ralph Discussing Automotive Advertising†and “Automotive Advertising Experts.â€
AdAgencyOnline.Net is supported by automotive advertising agencies, auto dealers, auto industry vendors and a growing number of O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I. in a shrinking auto industry. The site features DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results as well as a diverse group of less known vendors that have developed to help auto dealers take advantage of the newly developing World Wide Web and the technologies and applications that fuel it.
Ad Agency Online L.L.C has been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL. Some of the more unique vendor solutions include Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
Automotive advertising experts interviewed on AdAgencyOnline.Net to share best practices with the online networking community include; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Brian Ferris and Spencer Sterling from DealMaker.com, Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix and most recently Scott Davis from Bulldog Marketing Technologies.
Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to contribute to AII, or to be considered as a “preferred automotive advertising vendor†on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. as a consultant can contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net . Philip will also be conducting preliminary interviews with automotive advertising vendors in an open meeting during the 2009 NADA Convention to be held in the lobby lounge of the Ritz Carlton Hotel, Saturday evening between 5:30 PM and 7:00 PM. To quote Philip Zelinger, “Help is only a click away!†###
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