AdAgencyOnline.Net

AdAgencyOnline.Net is a nationally recognized automotive advertising resource / networking portal that hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of WAAOL, will be interviewing Brian Pasch, the President of PCG Digital marketing and co-founder of a new automotive advertising networking group — The Automotive Advertising Network, (AAN) — on the Automotive Advertising Experts show.  The interview will air live on WAAOL this Friday, May 28th, 2010 from 12:00 Noon EST to 12:30 PM EST.

Philip selects new automotive advertising applications for consideration by the affiliated automotive advertising agencies that leverage their resources through AAOL and who support AdAgencyOnline.Net as the “One Stop Site For All Of Your Automotive Advertising Needs.”  Brian and Philip will discuss some of the best practices that PCG applies when counseling their auto dealer clients in their stated area of expertise in Search Engine Optimization, (S.E.O.) and Pay Per Click, (PPC) or Search Engine Marketing, (S.E.M.). 

The pair of automotive advertising insiders are also expected to focus on the leveraged resources provided by AAN as well as their joint participation in a new “Network Of Networkers” that was recently formed called Auto Industry Insiders. Philip and Brian have joined a number of other nationally recognized networkers that support each other with the shared philosophy that a rising tide floats all boats.  At present, the linked automotive advertising resource sites include Philip Zelinger with AdAgencyOnline.Net, Brian Pasch with InternetSalesmanager.Org, Ralph Paglia with AutomotiveDigitalMarketing.Com, Keith Whann with Auttr.Com, Chris Saraceno and Kelly Motors with DealerElite.Net, Jared Hamilton with DrivingSales.Com, Jody Devere with AskPatty.Com and Scott Monty with ScottMonty.Com.  According to Philip a number of other automotive advertising networking communities will be added to the group who plan to organize shared online webinars as well as group meetings at various venues held throughout the year.

About Brian Pasch        

Brian Pasch is an 20 year veteran of the direct marketing industry and a mentor for automotive advertising agencies. His career has spanned both management and technology roles specializing in automotive advertising. He is known for his expertise in consumer data warehousing models as well as search engine optimization with resources beyond the scope of the conventional automotive advertising agency.

Pasch foresaw the redistribution of traditional print media budgets to Internet advertising and in 2005 created the PCG Digital Marketing (PCG). PCG’s fast growth has been attributed to their innovative Digital Marketing and Search engine Optimization strategies.

The PCG Digital Marketing has national and international clients in a number of diverse industries and professions; automotive dealers, entertainment, financial services, manufacturing, medical, food service, real estate and consumer goods.

Brian Pasch is an avid writer and blogger and his commentary on Search Engine Optimization and Digital Marketing can be easily found on the Internet. Pasch practices what he preaches. His published digital articles and commentary yields new clients every week for his growing enterprise.

Brian Pasch continues to lead research into Digital Marketing platform. PCG continually tests new digital marketing strategies which can provide a cost effective channels for business advertising and lead generation. Brian Pasch and his staff are currently rating the effectiveness of the top social networking and blogging portals.

Brian Pasch is also available for in-house training and skill development for marketing departments on digital marketing, search engine optimization and pay-per-click advertising.

About Pasch Consulting Group – PCG

Brian Pasch is the founder of Pasch Consulting Group, a company that specializes in Internet Marketing, Search Engine Optimization and Website Design. The company serves all business industry groups and business professions.

The Pasch Consulting Group offers complete Digital Marketing solutions for companies that are looking to reallocate offline advertising budgets to the Internet. Brian Pasch is an active writer on SEO and SEM and is considered a Digital Marketing Expert by his peers.

PCG has an active Automotive SEO division that is designed to assist car dealerships with Internet lead generation and website marketing. PCG’s client list includes doctors, lawyers, manufacturing companies, luxury goods brands, commercial goods, restaurants, retailers and the list continues to grow.

About The Automotive Advertising Network

Some of the most successful dealers in the country are reaching more customers for less cost through the Automotive Advertising Network. The Network gives member dealers a national, regional, and local footprint on the search engines so they appear on top of the search results for the vehicles they sell.

The Automotive Advertising Network promotes member dealers inventory nationally through websites like CarDealerSale.com in addition to hundreds of regional and local websites that are strategically positioned on top of the search engines for the most popular national, regional and local search phrases.

Here is how the Automotive Advertising Network works…. 

1. Dealerships pay a small membership fee to join the Automotive Advertising Network
2. Member Dealer’s inventory is promoted on search engines through CarDealerSale.com and hundreds of regional and local websites
3. Members use the networks tools to promote their inventory on the most popular search engines, social media sites like facebook, blogs and social communities.
4. Members receive unlimited leads from ready-to-buy consumers who are actively searching for a vehicle in their market.
5. Members have access to our national automotive press release publishing network to advertise their sales, promotion and build brand awareness.

Participating dealers are using the Automotive Advertising Network to generate more leads and sales for a lot less money and they can measure everything they spend. The AAN places your cars for sale in front of consumers on the most popular search engines, for national, regional and local search phrases. 

Members Leverage Social Media

Members of the AAN harness the power of social media and blogging with CarPort App™ .  Carport allows dealers to create a Facebook Fan Page tab for your current inventory of new and used cars. CarPort also allows you to include your car inventory on the most popular blogging platforms that will super-charge your content articles with clear call to action inventory photos.

The combination of the AAN and CarPort App™ will allow you to advertise your cars on popular social media websites and blogging platforms that include:

Car dealers who are not getting the ROI from other inventory advertising platforms and seek to increase their market share for the cars they sell, should contact Digital Compass Marketing for a demo on our complete set of marketing tools and digital strategies.

A Comprehensive Solution

The Automotive Advertising Network (AAN) is compromised of key elements that will generate leads, visibility, links and sales for automotive retailers. The network leverages to individual power of each dealer in the network and amplifies their reach by showcasing their inventory nationally, regionally and locally.

Members of the AAN will realize a four-fold increase in visibility for the cars that they have in stock to sell and if they are active with social media and blogging, the order of magnitude can be well over 10x. the more active dealers will use CarPort App™ to create their own local advertising network that will have unparalleled power and reach.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The Automotive Advertising Network, Auto Industry Insiders or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

AdAgencyOnline.Net is an automotive advertising resource / networking portal supported by a national network of independent affiliated automotive advertising agencies that are linked by an online communication / distribution system developed by Ad Agency Online, L.L.C., (AAOL).  The social networking site was formed to address the fact most of the member agencies of AAOL don’t know what they don’t know about new technologies and applications being developed to leverage automotive advertising resources on the Internet.  Coincidentally, the very same social media that links the automotive advertising agencies of AAOL provides an even greater challenge for automotive advertising agencies who don’t know how to monetize social media.  However, even armed with that knowledge they are hesitant to apply new technology based solutions to leverage social media as a marketing platform for their auto dealer clients.

According to Philip Zelinger, the President of AAOL and host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net, the solution can be found on the same social networking communities that they are supporting. “There has been an explosive growth in the number of social networking communities sharing best practices with automotive advertising agencies.  I created AdAgencyOnline.Net to follow the traffic onto the Internet Super Highway as a network of networkers who share my philosophy that a rising tide floats all boats.  My personal branding line — What are friends for! — is more than a position statement for my business, it is a way of life built on the power of networking.”

” I host WAAOL to platform new technologies and share best practices on shows like — Lunch With Phil Discussing Automotive Advertising – that runs Monday through Wednesday from 12 Noon EST to 12:30 PM EST.  Lunch With Phil is an open business meeting for my affiliated automotive advertising agencies and auto industry professionals surfing the web to listen and learn from the automotive advertising experts that join me to answer questions in a problem/ solution forum.  I borrow some of my best ideas from my guests and I often learn even more from my call in audience.  Twenty five years as a general manager and auto dealer principal followed by 10 years in the automotive advertising industry provided me with enough experience to know what I don’t know — and these shows fill in the holes.  I still contribute my own original thoughts, but my role in my organization has been enhanced by my ability to access some of the best minds in the automotive advertising industry in the forums hosted on AdAgencyOnline.Net and the other auto industry facing social networking communities that I contribute to.”

Social networking communities allow automotive advertising agencies to review automotive advertising technologies and applications for their consideration without having to invest in their own trial and error processes.  Today’s Internet savvy automotive advertising decision maker can access a pool of knowledge and experienced successes and failures posted in social networking communities by some of the best minds in the auto industry.  The leveraged power of the pooled online resources provided by the extended network of friends in social networking communities  provide better resources that even the largest independent automotive advertising agency.

Most automotive advertising based social networking communities have unique personalities and profiles focused on specific areas defined by the rules that govern each community.  As a result, automotive advertising agencies are able to select portals to find relevant material in each community that is not duplicated in others.  For example, The Automotive Digital Marketing Network, (ADM), — http://AutomotiveDigitalMarketing.Com — has an earned reputation as an open forum to share best practices across multiple verticals in the auto industry.  Their members include representatives from O.E.M.s, auto dealership General Managers as well as Internet Sales Managers, cutting edge automotive advertising vendors and auto industry insiders who contribute different perspectives on common problems with a variety of diverse solutions.  ADM is often credited as being the source for AdAgencyOnline.net to discover bleeding edge automotive advertising applications that are not yet recognized by the mainstream media which are then reviewed on WAAOL for consideration by the affiliated automotive advertising agencies of AAOL.

Another more specialized social networking community favored by automotive advertising agencies is DrivingSales.Com — http://DrivingSales.Com.  This resource/networking portal focuses on vendor evaluations supported by posts that cover common issues in a problem / solution forum that evaluates key vendor solutions allowing auto dealerships to share best practices and rate their vendors.

DealerRefresh.Com — http://DealerRefresh.Com — is hosted by Jeff  Kershner and Alex Snyder in a more controlled environment described on the site as follows:  “DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with the latest dealer industry news and trends.” 

InternetSalesManager.Org, (ISM), — http://www.InternetSalesManager.Org — is an equally respected site hosted by Brian Pasch, a recognized expert in search engine optimization, (S.E.O.).  ISM is known by automotive advertising agencies as the “Car Dealer Social Network.”  The unique strength of ISM is realized through their extensive use of reciprocal links to other sites that leverage a variety of automotive advertising resources for their online community.  A sister site formed by Brian Pasch, Sean Wolfington and David Boice — the Automotive Advertising Network, (AAN) — http://AutomotiveAdvertisingNetwork.Com — further evidences the power of networking provided by social networking and linked online resources.

Forward thinking automobile dealerships — such as the Kelly Automotive Group — have jumped on the social networking band wagon with their own social networking communities.  Chris Saraceno lead the Kelly Automotive Group in their formation of their own site — DealerElite.Net — http://DealerElite.Net — which is described on the site as follows:  “This community is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate. Engage yourself now at Dealer Elite!”

New auto industry focused social networking sites are being introduced daily.  Perhaps the most noteworthy addition is a new forum hosted by Keith Whann, Auttr.Com — http://Auttr.Com.  The site features video content hosted by Keith Whann taking on the persona of “The Car Counselor” to share best practices on their featured platform called Auttr TV. 

Auttr describes their T.V. resource channel as follows:  “Now you can view auto industry related videos at the click of a mouse.  Videos featuring industry experts such as Keith Whann, The Car Counselor.  The Car Counselor has answered questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.  And now, here is all of the information in one place for you.  Stay tuned for more information!”

Philip Zelinger elected to use blog talk radio shows vs. video on his automotive advertising resource portal — AdAgencyOnline.Net — http://AdAgencyOnline.Net.  In addition to sharing best practices, Philip reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Discussing Automotive Advertising and Automotive Advertising Experts.  Automotive advertising insiders are invite automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives to WAAOL to find vendors, applications and technologies represented by AAOL or featured as preferred automotive advertising vendors on AdAgencyOnline.Net.

Other social networking communities that provide resources for automotive advertising agencies willing to listen and learn include Dealer Advisor Nation — http://danation.ning.com/  – Auto Dealer People — http://www.autodealerpeople.com/ — and too many more to list.  Other portals offer information rich content such as Just Auto — http://just-auto.com/ — and the ever popular Automotive News with their new online publication — http://www.autonews.com/.  

A number of the vendors clients of AAOL provide automotive advertising agencies with ways to monetize social media for their auto dealer clients.  These solutions represent just a few of the many technologies and tools that can be discovered on the social networking communities recommended by AdAgencyOnline.Net that are supported by Philip Zelinger and AAOL.

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer.  More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.   

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts.  There are two main components of TeleTextSolutions.  The first encompasses using short codes and keywords in all forms of advertising — including social media.  This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM.  The second is an Opt In Text communications for the Service Dept.  The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###