Posts Tagged “AutoTransaXion”

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote.  The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.

Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes.  Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked.  Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price.  Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service.  Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase.  Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”

“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers.  Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all.  The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer.  Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective  quickly converts to finding a dealership that they are comfortable with.  Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”   

“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds.  They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”

“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in.  In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit.  When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”

About Carlos Diaz

In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO.  Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.

Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.

For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.

In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was.  Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development.  Carlos managed six Business Development Centers for 7 franchises,  all powered by his InstaQuote system.

About InstaQuote

• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.

• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.

Products/Services

InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.

The InstaQuote Philosophy

1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.

2. Incorporate the latest web based technologies that enhance the overall customer experience.

3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.

4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.

5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders”  and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies,  Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts.  Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions,  Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

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AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, will be reviewing a new cutting edge technology vendor — VehSmart — on the portal’s blog talk radio station WAAOL, All Automotive Advertising News All The Time.  VehSmart is introducing a fully integrated asset management and profit enhancement program for the automotive finance and dealership community.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of AdAgencyOnline.Net, will be interviewing Brian W. Story, the Chairman and CEO of VehSmart, and Rich Zellner, the President of VehSmart, on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  The show is scheduled to air live on Wednesday, January 05th, 2011 from 12:00 Noon to 12:30 PM EST.

Philip shares best practices and new technologies on his blog talk radio shows with automotive advertising agencies who recognize the increasing role that technology and improved processes in sales and service play in today’s consolidating auto industry.  According to Philip, “Most automotive advertising agencies have learned to use today’s technology to coordinate their marketing messages on the Internet with their conventional automotive advertising.  Some have even learned the importance of  integrating sales and service processes on their Internet based virtual showrooms with their auto dealer client’s brick and mortar facilities.  Unfortunately, few automotive advertising agencies focus on other areas of day to day operations that require similar efficiencies to provide more profit from sales and service with less staff, inventory and working capital.”

“Today’s show reviewing VehSmart will take the value of technology to another level by applying efficiencies to commercial floor plan management, dealership inventory management, enhanced dealer to consumer aftermarket sales, retail automobile lender advance and service drive data programs.  I have interviewed the principals from most of the major inventory management / appraisal / marketing vendors including Dale Pollak from vAuto, Len Critcher from eCarList, Pat Ryan from FirstLook and Tim Zierden from AAX.  Each of these platforms effectively cover similar aspects of the sales and service process based on technology driven inventory management data, however, VehSmart offers a number of unique complimentary features and benefits that attracted my attention.  I am anxious to listen and learn from Brian and Rich about their platform during my review of VehSmart so I can continue to teach my affiliated automotive advertising agencies and online audience of auto industry decision makers about the latest and greatest advancements in technology to maximize their R.O.I. on many levels. After all, what are friends, AdAgencyOnline.net and WAAOL for!”

About VehSmart

With applications that reach across multiple business sectors in the burgeoning billion dollar telematics sector, VehSmart™ is focusing its initial product rollout in the automotive and personal safety sector. VehSmart is forging its way into the marketplace with a telematics device which can be installed in any 1997 or newer vehicle sold in North America in just seconds. The VehSmart platform (patent pending) is the only fully integrated solution that ties commercial lenders, dealers, automotive retail lenders and consumers together creating a long term sustainable relationship and dramatically increasing customer retention.

VehSmart’s sophisticated telematics device plugs into a vehicle’s diagnostic computer port and provides two-way information between the vehicle and user.  The VehSmart “plug & play” device, installed on the vehicle while on the dealer’s lot creates an enhanced relationship between the dealer and the floorplan lender.  It provides a valuable risk mitigation tool for the lenders who are financing the dealer’s inventory while providing the dealer a complete inventory asset management tool, the ability to preload an aftermarket product without the out of pocket expense of a typical pre-loaded product.  In addition the dealer receives tremendous benefits from the VehSmart inventory asset management tools which allow them to better manage inventory, improve sales and increase profitability at the dealership. 

The VehSmart Inventory Asset program allows dealership management to know every time a vehicle is on a test drive reducing the ability of salespeople to fail to record a test drive and impact their closing ratio.  Unauthorized use of vehicles is eliminated by notifying the dealership management if a vehicle is off the property when the dealership is closed.  If a vehicle is started, moved, towed or removed from the property after hours an alert is immediately transmitted to the designated manager.  VehSmart reduces or eliminates the cost of dead batteries and the potential loss of a retail sale when a vehicle won’t start.  When a vehicles battery drops below 11.8 volts an alert is sent to the designated person allowing them to start the vehicle before the battery dies.

The same device, sold on to the car buyer, features a full suite of features and benefits such as accident notification, stolen vehicle recovery, emergency roadside assistance, real time traffic updates, low battery warning, low fuel level alert.  In addition VehSmart offers Concierge service, assisting drivers in locating restaurants, hotels and gas stations with turn-by-turn directions and even making reservations and stolen vehicle tracking.   VehSmart also offers young driver alerts and geo-fence capability, sending alerts via text messages or email when young drivers are speeding, or out of a pre-determined geographic boundary.  Additionally, consumers have the ability to register up to 10 family or friends that would receive immediate notification in the event of an impact.

About Brian W. Story, Chairman& CEO

Mr. Story has over 24 years in the automotive industry, combining both his retail and aftermarket experience to bring highly successful and profitable opportunities to auto dealers. Mr. Story began his auto sales career in Southern California in 1984. Ten years later, he surveyed the automotive landscape, resigned as General Manager at a successful Ford dealership in the Los Angeles market and formed his own automotive aftermarket company, Safelite of America, incorporated in 1996.  Through Safelite of America, Inc., he provided highly profitable promotions, products, and services to auto dealers. He created the Slasher Sale, trademarked in 1997, to move used car inventory at a time when lease returns were flooding the used car market and bringing wholesale prices down. Mr. Story eventually licensed the concept to other marketing companies.    Mr. Story is well known throughout the retail automotive industry and has an extremely impressive track record in the aftermarket business.

About Rich Zellner, President

Mr. Zellner has been in the automobile industry for almost 30 years, with over 17 years in automobile finance management.  After twelve years in dealership management roles, he joined AutoFinance Group and quickly climbed the ladder becoming a key member of a company that was ultimately sold to Key Bank for 10 times book value.  As a member of the Key AutoFinance management team, Mr. Zellner was considered one of the company’s sub-prime experts and traveled throughout the country lecturing bank management and dealer groups on auto finance. 

From 1999 through 2006 Mr. Zellner was a Senior Vice President at WFS Financial and ultimately Wachovia after a merger.  During his tenure Mr. Zellner was responsible for policies, procedures and management of a sales and marketing group of over 170 associates, travel and incentive group, and dealer services group.   In recent years Mr. Zellner served as President of Cogent Financial Group, an auto finance and elective surgery medical finance company, offering consumer loans through auto dealers and medical practices.  As President, he was responsible for all facets of the business including credit, operations, funding, collections, accounting, and legal.  Additionally he formed a consulting company, Automotive Resource Group, with a client list that includes companies such as J.D. Power, Blue Chip Financial, and Universal Auction Group.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., VehSmart or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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AdAgencyOnline.Net, a nationally recognized automotive advertising resource / networking portal, announced that they will reviewing a respected auto industry focused Internet marketing platform, AutoRevo, on their blog talk radio station WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of WAAOL, will be interviewing the President/CEO of AutoRevo, Chad Polk, on his blog talk radio show Lunch With Phil Discussing Automotive Advertising.  The show is scheduled to air live on Wednesday, December 01st, 2010 from 12:00 Noon to 12:30 PM EST.

The pair of automotive advertising experts will be sharing best practices with automotive advertising agencies anxious to help their auto dealer clients to maximize their R.O.I. from the virtual showrooms they are building on the Internet Super Highway to compliment their brick and mortar facilities on their local car row.  Consumers have clearly chosen the Internet as their media of choice to gather the information that they need to purchase a new or pre-owned vehicle. AutoRevo has an earned reputation as an automotive advertising vendor able to build a website that is consumer centric while providing applications that promise to increase site traffic and improve conversion rates for their auto dealer clients.

Philip Zelinger has recently reviewed several website providers with expanding marketing platforms for his affiliated automotive advertising agencies.  These competing automotive advertising vendors are being considered as preferred automotive advertising vendors to be featured on AdAgencyOnline.Net.  Philip explained why he decided to included AutoRevo in his vendor review for his affiliated automotive advertising agencies. “Every auto dealer has their own unique personality and needs and it is unlikely that I will find any single website provider that can service them all.  AutoRevo attracted my attention based on some positive feedback that I heard about them from their existing auto dealer clients and I decided to learn more about them for mine. I was impressed by the diversity of their Internet marketing platform that included applications focused on the mobile market as well as the expanding value of integrating social media and reputation management into the auto dealer’s online marketing plans.  After all, what are friends for!”

About Chad Polk

Chad Polk is the President/Chief Executive Officer (CEO) and Co-founder of AutoRevo that was established in December 2003. Prior to his technology career, Chad was an NCAA student-athlete at Baylor University, where he played baseball.  After college, he finished his baseball career with the Toronto Blue Jays in their minor league system.  While at Baylor, he earned a degree in Management Information Systems, which became a springboard to his technology career.  Chad began his technology career at a large consulting firm in Dallas, Texas, where he consulted on various offerings, from Microsoft technologies to web development. Polk then moved on to start a full-service listing management company called eGiantAuctions. Seeing a need for auto dealers to manage all Internet marketing channels from a single application, he started AutoRevo.

About AutoRevo

AutoRevo now services dealers across all 50 states and Canada with its robust Internet marketing platform, combining custom dealer websites, market pricing comparisons, mobile inventory management, SEO services, social media, email marketing, reputation management, and online inventory distribution.  After 7 years of triple-digit growth, AutoRevo placed in the top 1000 on the Inc. 5000 list, as well as being named for the second year in a row to the Dallas 100.  Today, AutoRevo is highly focused on rapid expansion of its current product suite and professional services.  For more information, visit http://www.autorevo.com or call 888-577-9229. Read the rest of this entry »

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AdAgencyOnline.Net is a networking / resource portal where automotive advertising agencies are able to review cutting edge automotive advertising vendors and their applications.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on AdAgencyOnline.Net, reviewed CarFolks.Com in an interview with  Mark Dubis.  The interview was conducted on the Auto Industry Insiders blog talk radio show that aired on Thursday, November 18th. , 2011 between 12:00 Noon EST and 12:30 PM EST.  Philip Zelinger announced that an encore presentation of the show is scheduled to replace the Lunch With Phil Discussing Automotive Advertising show on Monday, November 22nd., 2010 during the same mid-day time slot. 

Philip explained his reason for the unusual repeat airing of the CarFolks.Com updated review. “CarFolks.Com was one of the first preferred automotive advertising vendors to be featured on AdAgencyOnline.Net and I was surprised to discover some of the new applications that have been added to their already comprehensive reputation management platform.  Social media has matured as the media of choice for consumers anxious to gather information about not only the vehicles that they want to purchase but the auto dealership they want to do business with.  Mark explained that they have included several integrated solutions to CarFolks.Com that allow the auto dealer to promote comments about them on this consumer centric site to their own websites and other social media including Facebook and Twitter.  The market is a conversation between consumers that exists before, during and after their shopping/buying cycle.  CarFolks.Com has come up with a consumer focused platform that allows auto dealers to participate in the dialogue from the inside out vs. from the outside in with their customers providing the content.  After all, what are friends — and now Carfolks.Com — for!”

About Mark Dubis

Mark R. Dubis has over 26 years in the automotive and transportation fields. He has worked in executive, management, and sales roles, developing marketing and e-Commerce strategies, web development projects, and other business development strategies.  He was the first full time editor of Digital Dealer magazine and continues to write for industry publications.

About CarFolks.Com

CarFolks.Com is a free, reputation management resource for automotive sales and service professionals to help build, protect and enhance their online reputation. They highlight neighbor approved dealers as an online marketing platform for dealers to help them offer the public an accurate picture of how they and their teams take care of their customers. They now integrate with Facebook, Twitter and the dealers own website. Read the rest of this entry »

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AdAgencyOnline.Net, an automotive advertising resource / networking portal supported by a national network of independent automotive advertising agencies, will be reviewing TK Carsites on their blog talk radio station WAAOL, All Automotive Advertising News All The Time.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of WAAOL, will be interviewing the President and founder of TK Carsites, James A. Bradford, on his Lunch With Phil Discussing Automotive Advertising show today, Tuesday November 09th, 2010 between 12:00 Noon EST and 12:30 PM EST.

The pair of automotive advertising experts share a common vision for the retail auto industry which has shifted its focus from brick and mortar dealerships to the new virtual showrooms being built on the Internet Super Highway.  Philip summarized his reason for inviting James to review TK Carsites for consideration as a preferred automotive advertising vendor on AdAgencyOnline.Net. “The consolidation of the auto industry with the resulting reduced sales volume and profit margins has forced automotive advertising agencies to deliver more for less for their auto dealer clients and the Internet has provided the perfect solution.  Consumers have learned to place the glass wall of their computer between them and the auto dealership who used to control the information that they needed to shop for a new or pre-owned vehicle.  The Internet Super Highway has many lanes for the online shopper to bypass the auto dealer and automotive advertising agencies are challenged to deliver their dealer’s message without diverting traffic away from them.”

“Website developers like TK Carsites have adapted to consumer demands by providing them the information that they need in a relevant and transparent manner while still crediting the auto dealership as the source.  Integrating social media into a dealer’s website is just one example of how TK Carsites differentiates itself from other website developers.  The market is a conversation between customers before, during and after their buying decision and TK Carsites recognizes their need to allow their dealer clients to join the conversation from the inside out as a friend vs. from the outside in as a car dealer with a self serving agenda.  I am looking forward to listening and learning from James during our on air interview so I can share some of the best practices that he builds into his TK CarSites with our affiliated automotive advertising agencies and our growing following of automotive advertising decision makers and auto dealers that follow our blog talk radio shows and support AdAgencyOnline.Net with our shared philosophy that a rising tide floats all boats.  After all, what are friends and AdAgencyOnline.Net for!”  

About James Bradford

James A. Bradford is the President and founder of TK Carsites responsible for the overall sales performance of the company, strategic planning and large accounts. He has spent the last 10 years guiding TK Carsites to national recognition as an award-winning automotive Internet marketing provider, specializing in website technology, SEO and social media.

James has over 15 years of experience as an investment strategist and an entrepreneur. Prior to TK Carsites, James served as Vice President of Sales at the Manufacturers Asset Group, where he was responsible for managing a team of 25 Investment brokers before earning his own franchised office. James was also Regional Sales Manager at John James Investment Group, where he was consistently a top producer for the company. In 1994, 1995, and 1996, James was awarded “Top Sales Broker of the Year” as a Commodities Broker with the Hampton Group.

James presently resides in Huntington Beach with his wife Cynthia and their four children: Caylee, Brionni, little Joey and baby Gianna. Jim takes great joy in being home with his family, just being part of the day-to-day chaos that comes with raising three girls (help me, Lord) and a little boy!

About TK CarSites

TK Carsites is an online marketing company specializing in website design, automotive Search Engine Optimization (SEO) and social media for auto dealers in the U.S. and Canada.

With their Power Suite of products, TK Carsites uses the Internet to boost car dealerships’ sales by driving thousands of visitors to their websites, then converting them to high-quality leads through tools like search-optimized video and inventory pages. They also use their social media expertise to help dealers engage effectively with their local communities.TK Carsites has won the prestigious Auto Dealer Monthly’s Dealer’s Choice awards 6 years in a row, in addition to receiving two awards in 2009 from the Automotive Search Marketing Association (ASMA), and two awards for search marketing in 2010 from the AWA (Automotive Website Awards). Visit TK Carsites’ communities on Facebook, Twitter and YouTube.

For more information, call (800) 899-7791, or visit www.tkcarsites.com.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of a nationally respected automotive advertising social networking portal, AdAgencyOnline.Net.  Philip invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry representing auto dealers and technology vendors focused on the automotive advertising industry.

His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows including Lunch With Phil Discussing Automotive Advertising, Auto Industry Insiders and  their most listened to program Automotive Advertising Experts.  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to the blog talk radio station WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and IntellaCar; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., TK CarSites or any of the vendor clients represented by Ad Agency Online contact Philip at 888-796-2228 or email him at pzads@bellsouth.net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!” ###

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