AdAgencyOnline.Net

The 8th Digital Dealer Conference And Exposition to be held In Orlando, Florida April 20th, 2010 through April 22nd, 2010 has attracted a diverse group of experts from the auto industry to share best practices. Automotive advertising vendors featuring cutting edge automotive advertising applications are also exhibiting to an audience of auto dealers and automotive advertising agencies anxious to listen and learn about the newest technologies to help them sell more cars for less. 

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station — WAAOL, All Automotive Advertising News All The Time – featured on their automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the conference as well as exhibiting several of his automotive advertising vendor clients.  Philip will be holding a session titled “Consumers Own The Dealership Of Tomorrow, Today; So Get To know Your New Boss.”  His session is ideally suited to fit the theme of the conference, “The Dealership Of Tomorrow … Today.”

The vendors represented by Ad Agency Online attending or exhibiting at The 8th Digital Dealer Conference And Exposition include ronsmap.com, DealerMouth, SiSTeR Technologies, TeleTextSolutions, Argistics, Bull Dog Marketing and several others who will be attending the conference to expand their knowledge and networks with exhibitors, speakers and fellow attendees.  Most of the vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition.  “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach.   A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed.  More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

AdAgencyOnline.Net is an automotive advertising resource / networking portal with an earned reputation as “The one stop site for all of your automotive advertising news and needs.”  SiSTeR Technologies is a preferred automotive advertising vendor on AdAgencyOnline.Net.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time, introduced ecarlist as an approved reseller for SiSTeR Technologies during his Lunch With Phil Discussing Automotive Advertising show.

SiSTeR pioneered the automated Video Walk A-Round industry in 2006 before the search engines and auto dealers recognized the preference by consumers for video when surfing the web to purchase a new or pre-owned vehicle.  Philip described SiSTeR Technologies as “The most dedicated, innovative and progressive provider of video for the auto industry that I have ever reviewed for my online audience of automotive advertising decision makers.  SiSTeR produces comprehensive video analytical reports and has demonstrated that auto dealers using its video applications enjoy increased conversion rates, more calls and lead submission exceeding 70%.”

SiSTeR uses proprietary technology that creates an individual Video Walk A-Round for every vehicle in the dealers’ inventory using existing pictures, data and text.  The production process is fully automated without placing any burden on the dealer.  One of the most valued and unique features of their process is that every vehicle is described using a  real human voice and the music and style of presentation are customized to fit the vehicle’s category.

Potential car buyers are served by the video clips presented through SiSTer’s proprietary 3DF player that is integrated with most web site providers and all of the major industry portals. Thanks to their 3DF technology, SiSTeR provides the auto dealer with valuable information to quantify their R.O.I. including vehicle comparisons and user behavior when they interact with the video.

Of equal importance to the auto dealer is the fact that the video clips are also uploaded to You Tube and indexed by Google.  SiSTeR pioneered the video search engine in early 2008 as the first video provider for the automotive industry that integrated with You Tube. Today, vSEO has become an industry standard as suggested in a recent article by Karen Bradley, a trainer and dealer consultant for Dealer Synergy and one of the few auto industry trainers certified to teach the Franklin Covey, The Seven Habits of Highly Effective People Course.

http://www.automotivedigest.com/AutoUSA/AskTheExperts_Vol5Issue2.html

According to Israel Alpert, the C.E.O. of SiSTeR Technologies, “Many providers are trying to follow but none of them has the depth of expertise and experience that is required to achieve top position on Google’s search result.  We just introduced VidBrid  – a revolutionary technology that merges the vehicle presentation and the dealers’ branding with full motion video inserts that are perfectly synchronized with the voice over.  Our productions are not just boring picture stitching or infomercials that turn the audience away.  Our VidBrid technology not only captures the user’s attention but it allows the dealer and the service provider to customize the production to fit every vehicle and style as well as to include the dealers’ messaging, services and special offerings within the video production.  Differentiation is the key to successful marketing and SiSTeR has taken that wisdom to the next level.  Auto dealers are no longer limited to the same cookie-cutter, one production fits all video to market their vehicles and their auto dealerships.”

SiSTeR has developed a national network of distinguished resellers, service providers and promoters which now includes ecarlist.  Their expanding group of respected channel partners can point to direct engagement with large dealer groups.  It has already earned them a pilot program with a major OEM which should be announced to the public at the 2010 NADA Convention scheduled in Orlando, February 13th though February 15th, 2010.  With a combined network of over 600 sale people in the field supported by their philosophy and focus to stay on the cutting edge of video production and marketing to the auto industry they are recognized by many of their auto dealer clients as an innovative vendor partner who is extremely attentive to the auto dealer’s needs.

ecarlist is an automotive advertising vendor with a variety of applications that drew the attention of the automotive advertising agencies that support AdAgencyOnline.Net.  Their new reseller relationship with SiSTeR Technologies will enhance both platforms and provide added value to their shared customers.  ecarlist provides a comprehensive inventory management application and appraisal tool tied to internet sourced market data as well as web site designs and support services which will benefit by their integration of SiSTeR’s video platform.

Len Critcher, the President of ecarlist, was interviewed by Philip Zelinger on his blog talk radio show, “Automotive Advertising Experts” that aired on November 14^th 2008.  The new relationship between ecarlist and SiSTeR Technologies developed after the two companies recognized the value of combining their applications to better serve their auto dealer clients.

About Len Critcher

Len Critcher is a dealer principal of eCarLink.com, a leading Internet dealership and CEO of ecarlist.com, a dealership software company in Dallas, TX.  For five years, eCarLink.com has consistently sold over 1,000 vehicles per year exclusively through online marketing.

Critcher has been profiled in Forbes Magazine, CBS News, American Way, and the Dallas Business Journal for his work.  He is often asked to consult dealerships on best practices in selling/marketing online. Critcher’s dealership is currently ranked #8 nationally of ‘pre-owned retailers’ by Auto Dealer Monthly.

About ecarlist

ecarlist serves +/- 500 auto dealerships, including the largest Chevy dealership and the largest pre-owned Lexus dealership in the nation.  They have been marketing their product for less than 2 years but they have recently expanded their offerings to include the following features and benefits described on their website http://ecarlist.com ;

Inventory Listing Management

ecarlist provides more than just inventory management capabilities.  They are one of the most powerful listing tools available.  ecarlist provides multiple ways to input inventory including feeds from a 3rd-party dealer service vendor, integration with an auto dealer’s legacy DMS, or vehicles can be entered manually making the process as painless and intuitive as possible.

Powered by Chrome Systems, one of the most powerful and accurate VIN decoders available, after the initial decode all auto dealers are required to input in most cases is the price, mileage and description (if desired).  Their VIN decode even provides available OEM colors and options for that particular make and model. Total and seamless integration with both CARFAX and AutoCheck allow the option to choose the source of a vehicle’s history report, and ecarlist is one of the first platforms to provide a quick-view CARFAX Highlights summary directly from the vehicle’s inventory page. No more wasting time opening and reviewing CARFAX reports!

ecarlist’s description builder develops a seemingly-customized description about a vehicle without spending all of the extra time. Simply choose the categories to describe, click the check box by the respective description and finalize the arrangement of the descriptions. One of the things that make their description builder unique is the ability to save custom phrases and paragraphs—no more opening up word documents to copy/paste favorite openings or

paragraphs.  Simply type them once, save them to the ecarlist description builder and access them for all future listings.  Their description builder will even update the year, make, model, price and mileage automatically into customized paragraphs, which will save even more time!

Auto Dealers can preview their ad and send their inventory to all of the major sites using some of the most recognizable and acclaimed templates available with just one click.  If an auto dealer prefers a unique, or more customized template, or they feel that there are some better web sites that they would like to use to advertise their inventory, ecarlist will help them achieve what will work best for their dealership.

With ecarlist’s integrated, ‘multi-site’ lead management system, auto dealers can view and reply to leads from many of the most popular marketing mediums directly from their ecarlist account. Auto dealers can choose to view leads based on date received or by vehicle. Even monitor all email communications in thread based formatting.

Email Lead Management

Their included E-mail Lead Management system also allows auto dealers to respond to customer questions, accept/reject/counter eBay Best Offers, and avoid unwanted spam e-mails, which will ensure that auto dealers only receive e-mails that pertain to their business.

Market Price Analysis

The days of only monitoring a competing dealer’s specials down the street are over. The dealership of today must understand the National marketplace and must buy/price their inventory accordingly.  There is an old saying, “profit is made on the buy, not the sale”. With ecarlist’s integrated Market Analysis system – dealerships are better equipped during the buying stage as well as the marketing and pricing stages.  Auto dealers can use ecarlist to assess trade values looking at many forms of data including Black Book and eBay Motors Market Data.  Auto dealers can compare inventory with ‘real-time’ VIN matched vehicles selling online and see exactly what competitors are asking.

A new feature to be added to ecarlist in the near future is their “Classified Market Analysis” including Auto Trader and Cars.com. Also, improved inventory monitoring and inventory price alerts.

Free Inventory Export to Multiple Sites

From eBay Motors and AutoTrader, to Cars.com and Edmunds, auto dealers can list their vehicles to all of the most popular online advertising platforms with just one click.

Free Window Sticker Creator

Auto Dealers can access customized window stickers and buyer’s guides, on demand, with their Window Sticker Creator. No more waiting for 3rd-party providers to put stickers on inventory, no more waiting for graphics companies to deliver stickers a week after they are ordered and no more paying someone else for something that auto dealers can do themselves for ¼ of the cost; simply click and print.

eBay LOCAL Integration

ecarlist is one of only a handful of eBay Motors Preferred Service Providers out of the 30,000+ vendors that eBay works with.

Free craigslist Integration

Auto dealers can easily send all their inventory to one of the world’s largest free, online marketplaces. With more than 7 billion page views per month and an opportunity to selectively market vehicles in most of the country’s largest metropolitan areas for free, craigslist is something auto dealers will definitely take advantage of. A full color ad, branded with  dealership banners will ensure that vehicles get the attention they need from potential buyers.

AutoTrader Tag Line

The eCarList AutoTrader Tag Line, provides the ability to precede each ad with a customer, sales-person specific greeting, that should increase the likelihood that a potential customer knows who to ask for to eliminate confusion on the showroom floor.

Integrated Lease Quoting System

Auto Dealers can populate their ads with auto-generated lease quotes using generic, make-specific or franchise-specific lease criteria (money factors, residuals, terms, etc.). No more manually entering terms on the back-end, no more guessing what the lease payment might be—ecarlist does the work for the auto dealer.

DMS, CRM or Other 3rd-Party Integration

Duplicate entry, switching back-and-forth between various web pages, reconciling an auto dealer’s inventory and corresponding leads all take up valuable time that should be better spent selling vehicles and making money.  That is why ecarlist works so diligently to provide integrations with all of the necessary sources that auto dealers utilize on a daily basis. However, ecarlist goes one step further by ensuring the data from/to these sources are seamlessly integrated into the auto dealer’s account, so the dealer can manage and access everything they need from ecarlist without compromising functionality or accuracy.

Manheim’s Online Vehicle Exchange (OVE) Integration

Lower transaction costs, guaranteed payment, exposure to a national audience of buying dealers…if an auto dealer wholesales any of their inventory, OVE is a necessity. eCarList is proud to be one of the first 3rd-party partners of OVE by providing their auto dealers the ability to list and manage their vehicles directly to this new auction marketplace. All auto dealer clients need to get started is an eCarList account and their Manheim user-name and password.

24-Hour Technical Support

At ecarlist, customer support is paramount. From their technical support and sales representatives, to their executive officers, their goal is that virtually anyone and everyone on their team is accessible when their dealer clients need them most.

Customized “Framing” Upon Request

Framing is a great way to make ads stand out, establish an online image and preserve dealership-specific branding. Additionally, framing decreases the likelihood that a dealership’s ‘likeness’ or vehicle photos will be used in a fraudulent manner by making it difficult for individuals to steal photos without spending a prohibitive amount of time editing them for use as their own.

VIN Explosion Back-up

Although, ecarlist took great care when researching and partnering with the most robust and accurate VIN decode company available, no VIN decoder has 100% success decoding VIN’s. That is why ecarlist is the first, and to their knowledge, only company around that cares enough about their auto dealer client’s time and the accuracy of their listings to employ a back-up VIN decode system. In the event an auto dealer’s initial VIN decode fails, eCarList will automatically generate a VIN decode request with their back-up VIN decode partner, VinPOWER.

A product overview of ecarlist is available by clicking on the link below:

http://www.ecarlist.com/product_overview.pdf 

About AdAgencyOnline.Net 

AdAgencyOnline.Net has and audience comprised of automotive advertising agencies, auto dealers and O.E.M representatives that frequent the site to take advantage of their free automotive advertising resources.  The  blog talk radio shows on the portal include the “Lunch With Phil – Discussing Automotive Advertising” the “Lunch With Ralph – Discussing Automotive Advertising”and the “Automotive Advertising Experts” show.  The shows run weekdays from 12:00 noon to 12:30 PM EST.  They all allow call-in questions to the guests or they can be downloaded anytime at http://adagencyonline.net/ or www.blogtalkradio.com/adagencyonline . 

AdAgencyOnline.Net provides solutions to automotive advertising agencies, auto dealers and O.E.M. representatives who turn to the automotive advertising site to solve common problems discussed on WAAOL.  AdAgencyOnline.Net also hosts an online Dealer 20+ Group sharing best practices with senior automotive advertising account executives from Ad Agency Online, L.L.C. who monitor the portal to offer free advice. 

AdAgencyOnline.Net has interviewed a variety of nationally recognized automotive advertising representatives in addition to Len Critcher from ecarlist since its launch at the NADA Convention in San Francisco in February of 2008.  Previous guests included Clayton Stanfield from EBay Motors , Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff  Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAX™, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co.  Kevin Schwartz and Rick Rochon from AdSymetrix , Jeffery Bennet from Argistics and Ron Morrison from ronsmap; to name a few.

For additional information on SiSTeR Technologies, ecarlist or Ad Agency Online automotive advertising agencies, auto industry vendors and auto dealers can visit the portal at http://adagencyonline.net/ , contact Philip Zelinger directly at 888-796-2228 or email Philip at pzads@bellsouth.net.  To quote Philip Zelinger, “Help is only a click away!” ###

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of their blog talk radio station — WAAOL, All Automotive Advertising All The Time - has challenged his affiliated automotive advertising agencies to keep up with the times or get out of the business.  Philip passed on his suggestion on his ‘Lunch With Phil Discussing Automotive Advertising’ show with the following comments, “I  am a self described old school car guy but perhaps my definition of that well earned title has a different meaning than many of my contemporaries have assigned to it.  My definition of a car guy is an entrepreneurial business man that is driven to win, who values relationships as a team builder and who prides themselves as being a community leader.  The people skills needed to accomplish most goals in the car business are built on an understanding of human nature which has survived in the virtual world of today’s Internet Super Highway.  However, the technologies and online processes needed to communicate to customers have changed dramatically and us car guys need to stay ahead of the curve to stay competitive.”

“Similarly, automotive advertising agencies serve the retail auto industry in much the same way that they have for decades.  However, since the one constant in the auto industry is change — and human nature is also a constant — then change in the automotive advertising industry must be limited to the technologies that have developed to serve the newest media of choice; the Internet.  Agencies are still striving to improve the reach, frequency, cost per impression and the basic  R.O.I. of their automotive advertising campaigns delivered to a qualified and targeted audience, however in my considered opinion there has been a paradigm shift in automotive advertising as a result of the empowerment that the Internet has extended to the online car shopper.”

Conventional wisdom supports the position that selling processes on the virtual showrooms being built on the Internet Super Highway must replicate and integrate with those used in the brick and mortar showrooms on local car rows, however that is reflective of the needs of the auto dealers, not the customers.  Structured selling systems require repetitive processes that eliminate redundancy of data input and accommodate follow up and management monitoring which has little value to consumers who just want to know if the auto dealer has the vehicle that they want and how much will they have to pay for it.

Old school wisdoms suggest that the goal for the dealer after an initial contact by phone, email or by an online visitor to their website is to make an appointment to get the customer into the showroom since, after all, you can’t sell them a car on the phone or on the Internet — or can you?  New technology based solutions like AutoTransaXion introduced by Argistics provide an online transaction tool with a two way video customer interaction application that links to the auto dealer’s DMS, CRM and ILM in a comprehensive push/pull manner that replicates the real world selling process.  The enhanced transparency and relevancy provided by this online communication tool satisfies the needs of the online car shopper while providing a seamless transition  that allows the auto dealer and the consumer to complete an online transaction.

Most Automotive advertising agencies recognize the need to provide transparency and relevancy to attract online car shoppers but few are aware of solutions such as AutoTransaXion to convert these new opportunities on the World Wide Web to sales.  Budget challenged auto dealers are demanding that their automotive advertising agencies deliver more for less and staying in touch with new technology is one way to deliver.

Another opportunity to leverage online resources for automotive advertising agencies in the know can be found in new online inventory based marketing platforms like ronsmap.com that utilizes its game changing technology to integrate social networking media with their platform.  The extended reach and frequency of message provided by their vBack Ask-a-Friend / Tell-a-Friend application increases S.E.O. for the auto dealer by integrating their social networking engine with every vehicle posted on ronsmap, the auto dealers’ website and third party sites that the auto dealer posts their inventory on. As a result, leads and sales are increased exponentially as they tie into the viral messages powered by their C2C marketing methods vs. more commonly utilized B2C methods offered by banner ads and other attempts to market into social networking communities from the outside in vs. the ability for vBack to market from the inside out.

In addition, the Intelli-Leads gathered by ronsmap and their vBack application are enhanced by the market intelligence gathered by their SellersVantage application which provides real time information on the online consumer beyond the typical name, IP address, contact information and questions regarding the vehicle they selected.  SellersVantage provides the auto dealer with the comparable vehicles that the customer may have considered through ronsmap as well competitive information on similar vehicles currently being offered on the Internet.  As a result, conversion rates are increased for the auto dealer and the transparency and relevancy for the car shopper is enhanced.  Of course none of this is possible if the automotive advertising agency doesn’t know about ronsmap and similar leveraged online marketing platforms to recommend to their auto dealer clients.

Understanding and applying the rules established by the search engines to maximize the S.E.O. for their auto dealer clients is another challenge for automotive advertising agencies that requires them to listen and learn about new Internet applications before they can presume to serve their clients’ needs.  Social media has earned a weighted position on Google that is only matched by their similar respect for video to reflect consumer preferences.  A generation of T.V. watchers has matured into video-centric consumers that prefer to watch an online video of a vehicle vs. a typical display ad listing features and benefits or even a set of pictures.  SiSTeR Technologies has a video production platform, Video CarLot, that hosts applications like their vShock and VidBrid that produce professional quality videos from still pictures extrapolated from an auto dealer’s website using human voice, existing video footage and multi-schema layers with interactive information for the consumer to increase the transparency and relevancy of the experience.  In addition, SiSTeR is able to increase the vSEO of the dealer by distributing each produced video directly onto the search engines through their dedicated API with You Tube with their own URL, file name and associated search words and meta tags.  Couple that with the linked micro-site offered by their vShock application that follows custom business rules established by the auto dealer to display the selected vehicle video with other similar vehicles chosen from their online inventory and you can see the added value of an automotive advertising agency that knows to suggest this video platform to their clients.

Other new vendor solutions offered by companies like CityTwist.Com who offers a do it yourself email platform with over one hundred and twenty five million double opt-in email addresses to facilitate conquest sales for auto dealers and Bull Dog Marketing Technologies who provides an internal data based marketing platform capable of delivering direct mail or email messages with personal URLs and custom vehicle selection and price quotes in monitored monthly campaigns for sales and service will also provide enough of an R.O.I. to support the fees that they paid to the automotive advertising agency that suggested them.  Simply put, according to Philip Zelinger “Today’s automotive advertising agencies must lead, follow or get out of the way of those forward thinking agencies that accept their new areas of responsibility that include listening and learning about new Internet based technologies to recommend to their clients.”

For additional information on Ad Agency Online, AdAgencyOnline.Net or any of the new technology vendors and solutions referenced contact Philip Zelinger directly at 1-888-796-2228, email him at pzads@bellsouth.net or visit http://AdAgencyOnline.Net.  According to Philip, “Help is only a click away since, after all, what are friends for!”