AdAgencyOnline.Net

Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net –  created his self described network of networkers based on their shared philosophy that a rising tide floats all boats and supported by his personal branding line of — What are friends for! 

Philip explained his reasons for contributing so much of his time to support automotive advertising focused social media in a recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that airs on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net.  “I have borrowed some of the best ideas that I ever had.  It took me twenty five plus years as a general manager and auto dealer principal followed by 10 years in the automotive advertising industry to accumulate the shared experience and wisdom of my friends which obviously shaped my own success.  I am not suggesting that I don’t have any original thoughts, but I am confessing that my role in my organization is to find and filter out the best ideas that I can while eliminating the ones that have been proven not to work.  Lessons learned with other people’s time and money vs. mine or my client’s is more efficient than relying on our own trial and error process to review automotive advertising technologies and applications for our consideration.  The next generation of automotive advertising decision makers can now access that pool of knowledge with a few clicks of their mouse to access social networking communities that include some of the best minds in the auto industry.  My personal branding line — what are friends for — has taken on new meaning and leveraged power when applied to the extended network of friends I have made in social networking communities made up of like minded automotive advertising professionals who are willing to listen and learn from each other so we can all presume to teach.”

Many professional social networking communities focus on specific areas within the auto industry allowing automotive advertising agencies to drill down to find relevant data and material in each community that is not duplicated in others.  Ralph Paglia, for example, developed his Automotive Digital Marketing network, (ADM), as an open platform for best practices across multiple verticals in the auto industry.  Representatives from O.E.M.s, General Managers of auto dealerships, Internet Sales Managers, automotive advertising vendors and nationally respected consultants all participate in an open forum with a different perspective on shared issues that benefits the entire community.  New automotive advertising vendors that have developed bleeding edge applications that are not yet on the radar of the mainstream media are able to platform their applications in forums that surface solutions to shared problems.

Other automotive advertising social networking communities are more targeted in their content.  Jared Hamilton’s DrivingSales.Com, for example, focuses on vendor evaluations enhanced by relevant posts that cover common issues in the auto industry in a problem / solution forum that references key vendor solutions allowing dealership managers to share best practices and rate their vendors.

Jeff  Kershner hosts DealerRefresh.Com with more controlled content sourced from him and his partner on the site, Alex Snyder.  The purpose and history of the DealerRefresh is posted on the site as follows: 

“DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. 

Since the very first published article on March 15th of 2004, we’ve been writing and discussing (with even the occasional debate) best practices for leveraging Internet marketing and new age sales processes within the car dealership.  Prior, there was no other site that brought other automotive Internet sales professionals together in one virtual spot. For that reason, DealerRefresh was born; the very first website of its kind, dedicated to the internet sales and marketing professionals grinding away everyday at the dealership.  Over the years, DealerRefresh has grown and matured into what it is today and is now one of the most recognized websites within our industry.

From internet marketing best practices for your dealer, what works with SEO and car dealer search engine marketing, how online video fits into your dealer’s landscape to online reputation management for your dealership; if the topic has not been recently written about, check the archives or submit your suggestion of topic to discuss using Ask/Answer. And just released…the ALL NEW DealerRefresh Dealer Technology Forum.

DealerRefresh also hosts an array of guest postings. We love to hear from industry experts and other Internet Sales Managers that are passionate about their jobs and how they’re elevating their dealer to another level.”

InternetSalesManager.Org, (ISM), is another highly respected site hosted by a nationally recognized expert in S.E.O., Brian Pasch.  This automotive advertising resource portal has proven itself to be a valued resource for automotive advertising agencies billing itself as the “Car Dealer Social Network.”  Many reciprocal links to other sites that provide leveraged resources for members, such as the Automotive Advertising Network recently developed by Brian Pasch, Sean Wolfington and David Boise, also serve to differentiate ISM from other automotive advertising social networking communities.

Automobile dealership groups are also sharing best practices using social media.  The Kelly Automotive Group – with the guidance of Chris Saraceno – formed  a social networking community titled DealerElite.Net.  According to their description of themselves on the site, “This community is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate. Engage yourself now at Dealer Elite!”

According to Philip Zelinger, “The latest — and perhaps the greatest — social networking site to be added to the World Wide Web is a new forum — Auttr.Com –being created by Keith Whann. The site features a unique platform to share best practices called Auttr TV which combines the value of video with quality content sourced from Keith Whann who has taken on the persona of — The Car Counselor.” 

Auttr describes their unique  T.V. resource channel as follows:  “Now you can view auto industry related videos at the click of a mouse.  Videos featuring industry experts such as Keith Whann, The Car Counselor.  The Car Counselor has answered questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.  And now, here is all of the information in one place for you.  Stay tuned for more information!”

About Keith Whann

Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio.

Over the past 24 years, Keith has become a leading national authority on motor vehicle and consumer protection issues.

Keith has conducted hundreds of seminars across the country and appeared as a featured speaker on a wide variety of topics affecting the industry. He has spoken at conventions and meetings for over 50 national and state motor vehicle industry related trade associations and regulatory agencies dealing with complex automobile industry issues. Many of Keith’s presentations have been filmed and broadcast on the NIADA.TV network, including the 2005 and 2006 National Dealer Compliance and Profitability Expos; which Keith developed and moderated. He has also developed numerous training and compliance programs for the motor vehicle industry. He is currently developing a series of tools and compiling various resource materials to assist motor vehicle dealers with business, legal and compliance matters.  For consumers, Keith is working on materials to help them understand how a dealership operates and tools to assist them in the car buying process.

Keith has authored numerous articles which have been published in trade journals including Used Car Dealer Magazine, World of Special Finance Magazine, Ward’s Dealer Business and Used Car News, to name a few. His monthly columns discussing compliance issues and providing legal updates to the industry appear in publications across the country.

In addition to his role as The Car Counselor to the motor vehicle industry, Keith serves as General Counsel for the NIADA (a position he has held since 1996), is CEO and General Counsel for Columbus Fair Auto Auction in Columbus, Ohio; and is the Compliance Officer for Finance Express.

Philip Zelinger hosts his own nationally recognized advertising resource/networking portal, AdAgencyOnline.Net, that reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Discussing Automotive Advertising and Automotive Advertising Experts.  These online open forums with automotive advertising insiders attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the automotive advertising resource/networking portal — AdAgencyOnline.Net – announced that he will be reviewing a new CRM platform solution being introduced by Car-Research in a special airing of his blog talk radio show “Automotive Advertising Experts.”    Automotive Advertising Experts is featured on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — hosted on AdAgencyOnline.Net.  The show normally airs Friday from 12:00 Noon EST to 12:30 PM EST but Mr. Zelinger scheduled a special show for this Thursday, April 29th, 2010 in the same time slot to allow his online audience of automotive advertising decision makers to get a preview of this new application being marketed as Car’s XRM, Exceeding CRM.

Automotive Advertising Experts invites automotive advertising insiders to review their cutting edge applications in live interviews with Philip Zelinger to discuss their visions for the automotive advertising industry in a problem/solution format.  Philip will be interviewing Kurt Kubicki, VP Marketing for Car-Research XRM, during the half hour show.  Mr. Kubicki provided Mr. Zelinger information on their new CRM platform in advance of his interview to allow the affiliated automotive advertising agencies of Ad Agency Online time to prepare questions about their new automotive advertising solution that promises to provide efficiencies and integrated solutions not previously available.

Mr. Zelinger commented on why he bumped the regularly scheduled “Lunch With Ralph Discussing Automotive Advertising” that normally occupies the mid-day Thursday time slot.  “My role in my national organization of independent affiliated automotive advertising agencies includes key vendor selection and negotiations.  My goal is to provide efficiencies and integrated selling processes in sales and fixed operations using new technologies and cutting edge automotive advertising applications.  I support AdAgencyOnline.Net and WAAOL as a way to find and review applications from vendors that may not yet have reached the main stream auto industry.  Finding new solutions to sell more cars for less requires the use of new technologies and applications that can blur the line between the real world of brick and mortar facilities and the growing Internet based virtual auto dealerships of today, and especially tomorrow.”

Mr. Zelinger continued to explain how he learned about Car’s XRM platform and why he decided to review it. “I always prioritize people over product and price so when an old friend, Jay Mattingly, approached me to review his employer’s new comprehensive CRM application I bumped the schedule to learn more about it so I could share it with my affiliated automotive advertising agencies and our auto dealer/vendor clients.  Linking leads from multiple sources with an auto dealer’s DMS is the bridge between our automotive advertising agencies online marketing efforts and sales processes on the showroom floor and service lane.  Based on my preliminary review of Car’s XRM application it consists of a more robust set of integrated solutions than is currently being offered by other vendors with competing products.  Also, I had the opportunity to visit the Car-Research exhibit at the recent 8th Digital Dealer Conference for a preview of their XRM and I was intrigued by the possibility that it could present a shared solution with another preferred automotive advertising vendor client of Ad Agency Online – ronsmap — that was exhibiting just a few booths down from theirs.  I live to leverage and linking non-competing automotive advertising applications into a more comprehensive integrated platform solution has proven to be an excellent way to create efficiencies in our auto dealers’ selling processes in both the real and the virtual world to maximize their R.O.I. on every advertising dollar.  ronsmap is a consumer centric inventory marketing platform that provides enhanced leads with market and consumer intelligence that would benefit from a more efficient CRM to process the leads faster at the dealership.  Similarly, I foresee that XRM could value these Intelli-Leads as an enhancement to their own platform solutions.  We will see; after all, what are friends for!”

About Cars’ XRM, Exceeding CRM

According to Kurt Kubicki, “CAR’s ground-breaking XRM platform opens a new ‘Door to the Future’ in dealership CRM process, communication, and database marketing, exceeding the boundaries of traditional CRM. As an application-based intuitive follow-up, lead generation, lead management, and marketing system, XRM uses Real-Time integration to deliver its message.”

For the past 16 years, the CAR-Research has been focused on developing the Gold Standard in dealership CRM Systems. Now available to dealers in the US, Puerto Rico, and Canada as ‘XRM, Exceeding CRM’ this new product suite consists of five key elements:

Key Elements of XRM

* Real-Time Integration Network (RTi)tm

* Intuitive (Pro-Active) Software Applications

* xLM: Internet Lead Mgt, BDC, Social CRM, and Web Solutions

* Integrated Telephony Solutions

* CAR’s 16 Years of Retail Automotive experience

RTi Network

By unlocking the ‘DMS vault’ and holding the DMS door open with Real-Time bi-directional data feeds, CAR programmers have developed the ‘RTi Network’. This network opens a new door in dealership communication, by allowing XRM to stream data, Key Indicator Alerts, Management Updates, and vital customer information back and forth from the DMS to various sources inside and outside the dealership including:

* Key dealership personnel and management

*  Dealership Sold and Service database customers

* Dealership iCRM (Invisible Customers) and Social CRM databases

* 3^rd Party Vendors, suppliers, and OEMs

This information stream and connectivity within the dealership, (and to the outside world of vendors and applications), is vital for success in today’s hyper-competitive marketplace. Instant access to strategic information allows for time sensitive solutions to be implemented and executed by dealership personnel.

XRM can deliver this information on-demand, or on an automated schedule, to both fixed and mobile Smart Devices, hand-held Tablets, Notepads, Laptops, and Desktop computers through the RTi Network.

XRM is truly where form meets function, and where technology has created a better solution. Saving time, cutting expense, eliminating vendors, using real-time information, and creating more revenue is what defines XRM.

Intuitive Software Applications

Just as the old ‘Brick’ Cell Phone evolved to become the iPhone of today, XRM’s new software platform has evolved as a powerful set of intuitive App’s running on XRM’s RTi Network.

This new benchmark of Icon based single-click-software applications have been developed for all dealership departments: BDC, Internet, Sales, Service, and F&I, in an easy to use, yet highly intuitive format, with laser like delivery to specific targets.

The latest XRM application is ServiceVision. As part of the Invisible Customer Relationship (iCRM) platform, ServiceVision monitors the service drive (in real-time) for all sales opportunities that fall within any dealer selected criteria (Example: 3 years old, Model Specific, 50,000+ miles, CP RO amount over $500).

ServiceVision then places that customer on the Showroom Control screen as a HOT Lead (High-Opportunity-Trade) that has just entered the dealership. This critical information then passes through the RTi Network, and automatically sends a text alert to the salesperson of record, and the desk manager on duty.

It can also text-alert the GM if there is no follow-up entry to the customer record indicating that this ‘lead’ was handled, driving process and accountability to the highest level. This pro-active intuitive software is the driving force behind XRM, and will be the industry standard in the years to come.

The ability to customize and shape the software platform to fit individual dealership and dealer group requirements is a huge win for CAR clients such as Group 1, Napleton, Brumos, and the Allen Samuels organization.

Enterprise reporting is also a specialty of the XRM platform, with highly developed (customizable) Inventory management and Sales process accountability reports available by region, platform, or individual dealerships.

Without process and accountability as the underlying strategy, any tool is limited in its ability to create results. CAR’s World Class Live-Agent Research Call Center has re-defined how car dealers measure process and track accountability.

Research data is taken verbatim from customer comments and opinions by our live-agent researchers, and processed through the XRM system.

The data is then delivered to dealers with measurement and tracking metrics automatically calculated and structured, into easy to read and access comparison reports by team, manager, salesperson, or service advisor. 

Showroom process and Ad Source tracking is pushed into customer history and dealer Pulse Reports, significantly driving be-back rates, unit sales, CSI, and gross profit.

Information is vital in today’s instant communication world, and the truth-serum like information that CAR’s Research team gets from customers is invaluable, and a foundation of the XRM Process and Accountability platform.

xLM, exceeding ILM: Internet Lead Mgr, BDC, Social CRM, and Web Solutions

Along with the explosion of the internet, came the transformation of the Internet Department. What used to be a one-man operation has emerged to become a significant force in the marketing solution for many dealers and OEM’s, often merging with the BDC.

As this transformation has unfolded, the traditional role of the ILM has expanded to accommodate the incredible increase in volume, products, services, and capabilities required of it as a strategic lead management tool.

Integration points with the BDC, numerous lead providers, OEM sites, Social Media, and a never ending parade of new products being developed for Internet Departments, has created the need for an interactive-dynamic multi-tasking solution: xLM, exceeding ILM.

xLM was developed to harness the expanding power of the Internet. As an interactive and dynamic lead generation and management tool, xLM offers significant enhancements to the capabilities of the typical ILM, interfacing with customers, OEMs, and outside vendors with:

* Integrated intelligent Websites

* Interactive Internet Lead Management (ILM)

* BargainButton: Online offer and negotiation system

* Mobile Lead Management

* SmartResponse: Intelligent content rich auto responses

* Social CRM integration tools and monitoring

* Opened Email Campaign Alerts

* WebTrak: Instant call response

Integrated Telephony Solutions

Through an integrated telephony solution, XRM has the ability to track and record the heartbeat of dealership operations, phone traffic.

It is still the main line of communication customers have with the dealer, and providing accountability in this critical area is vital to insure that all opportunities are handled properly.

CAR’s telephony solutions include:

* CTi (Computerized Telephony Integration) for tracking inbound and outbound calls

* CallTrak: 800 and Local Tracking lines for ad sourcing and recording of calls

* CellTrak: Automated recording of inbound and outbound cell traffic of dealer staff

* WebTrak: Automated instant call bridge from Sales staff to an Internet Lead

* DealerDialer: Links an auto-dialer to Daily Work plans, and records the call

* Voice to Text: Automated text entry of call ‘VoiceNotes’ to XRM customer history

CAR-Research XRM Retail Automotive Experience

Software and technology promise great advantages in today’s environment. But the missing link in most CRM-related platforms is the intangible bridge from the software to the showroom, and on to the service drive.

CAR’s XRM Platform has been in development for the past 16 years. Prior to entering the CRM industry, the founders of CAR-Research had spent years managing dealerships in Texas and California, and traveled the country working in the Income Development field, helping dealers develop process and accountability strategies to drive revenue and gross profit.

Their XRM Platform is based on a P&A (Process and Accountability) driven strategy, developed from those early years in the retail business. From Unsold Research to Skate Alerts, and ILM Escalation to SmartResponse, XRM drives accountability at the highest level.

Their Account Management team appears to be rich with retail experience as well, having previously worked as GM’s, Sales, BDC, Internet, and Service Directors.

Mr. Kubicki exclaimed, “With CAR on your team, you can be assured that you will have the finest and most highly trained consultants in your dealership every month to take you through the crawl, walk, run, and flying stages of CRM, to where our dealers now reside: XRM, exceeding CRM.”

About Kurt Kubicki

Mr. Kubicki was born in Detroit, MI.  He graduated from Oakland University, Rochester Michigan with a BA in Political Science.  He began his career at General Motors in Detroit, MI, serving 8 years in the field Sales Dept with Pontiac Motor Division as the District Sales Mgr/Zone Business Manager.  He left General Motors to join RS&A Advertising in Bloomfield Hills, MI as their Marketing Director-Automotive for 2 years followed by 6 years with Isuzu Motors in vehicle distribution, 5 years with ADP Dealer Services Division as Major Account Executive in Houston, 6 years in CRM as Regional Director with RPM (Autobytel) and TeleTech (Newgen) and finally earned his Current position as VP Marketing with CAR-Research in Houston.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Car-Research XRM or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Automotive advertising agencies have accepted the Internet as a new media to supplement, if not replace, conventional radio, T.V. and print.  However, social media still represents a challenge for many automotive advertising agencies who can’t figure out how to monetize it.  Philip Zelinger, the host of the popular automotive advertising resource / networking portal AdAgencyOnline.Net and the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – has focused on cutting edge automotive advertising applications that provide quantifiable R.O.I. using social media coupled with efficiencies in integrating selling processes that blur the line between the real and the online virtual world.

Automotive advertising agencies and auto dealers who recently attended the 8th Digital Dealer Conference in Orlando Florida were treated to an inside look at tomorrow’s dealerships today; which was the theme of the conference.  Philip Zelinger’s session at the conference, titled “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss!,” was standing room only as he shared best practices to monetize social media and new automotive advertising applications that integrate social networking into proven real world selling systems.  Many of the automotive advertising solutions referenced in Mr. Zelinger’s session are either preferred automotive advertising vendors on AdAgencyOnline.Net or vendor clients of his full service automotive advertising agency, Ad Agency Online, LLC, (AAOL).  AAOL represents auto dealers as well as select automotive advertising vendors in the technology sector.

Auto dealers challenged by reduced sales volume and per unit profits have shifted their advertising messages away from previously valued long term branding and top of the mind awareness investments into short term sales messages with verifiable results and a fast R.O.I. to preserve bottom line profits.  Unfortunately, automotive advertising agencies recognize this tactic as a reaction, not an action, to market conditions beyond the auto dealers control that have forced them to reduce their advertising budgets and staff to survive in a shrinking economy.  According to Philip Zelinger, “This death spiral has a foreseeable conclusion that social media and its associated viral marketing component can overcome, but only if the automotive advertising agency and auto dealer know how to use it.”

A new consumer centric inventory based marketing platform recommended by Philip Zelinger — ronsmap — is powered by customer comments in social networking communities like Face Book, My Space and Twitter. Their exhibit at The 8th Digital Dealer Conference was one of the most visited booths at the conference and their application served as the cornerstone of Mr. Zelinger’s session.  ronsmap relies on customer to customer comments, C2C, in social media vs. more conventional automotive advertising methods that rely on business to customer messaging, B2C. 

Their “Ask-a-Friend/Tell-a-Friend” application, vBack, allows a consumer to push vehicles they discover on ronsmap or on the auto dealer’s website to their online friends and family to solicit their opinion.  The extended reach and frequency of this marketing platform works from the inside of these social networking communities out vs. from the outside in.  These customer generated marketing messages are better received by the members of the online community as well as the search engines, like Google, who have added extra value to real time social media in their S.E.O. algorithms and analytics that determine premium positions in their search results.

Of equal value for automotive advertising agencies is the fact that ronsmap provides an R.O.I. analytic tool in their dealer facing application that tracks the viral coefficient of these consumer generated marketing messages in their social networking communities.  The ability to provide auto dealers with a quantifiable and verifiable R.O.I. tied to their social media investments in ronsmap evidences the ability of ronsmap to monetize social media for auto dealers.

In addition, ronsmap has enhanced the consumer experience on their site with a user interface that is both intuitive and transparent. They post every vehicle for sale on the Internet in a geo-targeted map configuration that resemble a Google Map with pins representing available new and pre-owned vehicles.  Their integrated search engine is powered by a licensed ontology semantic extraction process that, combined with direct inventory feeds from auto dealers, has already posted 2.7 million vehicles on the site; and counting!  Their comprehensive onsite search filters and proprietary application allows online shoppers to select multiple vehicles from a variety of dealerships and/or private sellers posted on ronsmap with the ability to compare them all on a single page known as their “Short List.”

Perhaps the most game changing feature of ronsmap is their business model that provides free listings and free leads to auto dealers with no contract or obligations.  The fact that there are no premium positions or per lead fees allows the site to prioritize the consumers interests with the auto dealers positioned to earn their business when the customer is ready.  Mr. Zelinger explained the unique value of ronsmap’s business model to automotive advertising agencies and auto dealers while explaining how they generate revenue to support their platform.  “Auto dealers often complain that they feel as if they have been held hostage by inventory based marketing platforms like AutoTrader.Com, Cars.Com and others that are auto dealer centric.  These vendors require thousands of dollars in premium listings and provide generic leads with minimal market and consumer intelligence to allow the dealer to anticipate the consumers needs before entering negotiations.  ronsmap offers free listings and basic leads that mirror the paid listings and leads of other third party marketing platforms and/or lead providers.  However, they also offer a subscription service to auto dealers, SellersVantage, that provides competitive market and consumer intelligence in their Intelli-Lead that empowers the dealership to open the negotiation with enough information to differentiate themselves from the competition who has little more than the customer’s name, email address and comments on the dealer’s own vehicle.” 

“The viral nature of ronsmap’s social networking tools also empowers the consumer who is supported by the opinions of his online family and friends regarding the dealership and their vehicle even before the dealer contacts him.  This enhanced shopping process strengthens the relationship between the online shopper and the selling dealer.  Relationship based selling systems are a proven process that has survived on the Internet because human nature has.  ronsmap puts the customer first and that feature alone is enough to push through the glass wall to make a sale for the auto dealers that support it. After all, what are friends for!”

AdAgencyOnline.Net has other social networking tools offered by the preferred automotive advertising vendors on their portal that were also exhibiting at the 8th Digital Dealer conference with an equally prominent position in Mr. Zelinger’s session on monetizing social media.  DealerMouth, for example, is a website hosting service and automotive advertising application that allows an auto dealer to offer his sales and service staff the ability to post a personal website to develop their own online marketing plan.  Marketing to personal spheres of influence is a proven process that should be part of any auto dealer’s marketing plans, however, managing and monitoring the efforts of their staff has proven to be a challenge for auto dealers who might be liable for any abuse in their name.   

DealerMouth mitigates this risk by allowing the auto dealer or their automotive advertising agency to moderate material posted on their staff’s individual sites to confirm that they meet  guidelines listed in their employee manuals regarding the use of the Internet at their facility.  DealerMouth also provides an R.O.I. analytic tool that manages and monitors all activity on the sites to maximize the R.O.I. of the dealership’s money invested not only in the application but in the time of their staff who might otherwise abuse their social networking activities during working hours.  The added value of using the system as a training tool to share best practices in the use of the personalized websites is an example of best practices learned in the field with many more expected to surface as DealerMouth expands into the marketplace.

Philip Zelinger explained how DealerMouth can be used by the affiliated automotive advertising agencies of AAOL to monetize social media for their auto dealer clients.  “I invested my own money for 25 plus years as a General manager and Auto Dealer Principal, and for the past 10 years I have been responsible to invest my client’s money, so I relate to the need to inspect what you expect while managing risk and demanding an acceptable R.O.I. from every dollar.  DealerMouth provides a process that will allow an auto dealer to invest his money and staff in social media while being able to monitor the activity at every level.  Automotive advertising agencies have been asking their clients to accept their assurances that social media has value as a branding tool with a long term R.O.I. based on earned relationships in the social networking communities that they influence; and I agree with them.  I have always supported the need to develop top of the mind awareness in marketing plans using conventional media with frequency and consistent messages across multiple channels and media delivered to a targeted audience and the Internet is no exception.  However,  when a dealer is counting pennies to cover payroll and fixed expenses trust isn’t part of the process.  DealerMouth allows an auto dealer to invest in social media with the same accountability and R.O.I. requirements of his other media with the ability to control the process from a single online application.  No trust needed, just results!”

SiSTeR Technologies is another vendor client of AAOL that was referenced by Philip Zelinger in his session on monetizing social media. SiSTeR offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  The videos are posted on the auto dealer’s website to enhance their conversion rates and S.E.O. by push the videos directly to You Tube with individual URLs linked back to the dealers website.  The videos are also pushed to any third party marketing platforms used by the auto dealer. 

They leverage social media by applying their vShock platform — a micro-site that displays similar vehicles from the auto dealer’s inventory — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory operates within Face Book allowing the dealer to introduce their vehicles to the community without posting them individually on the wall.  A practice that is often shunned by consumers in social media.   

TeleTextSolutions was also included in Mr. Zelinger’s session representing the automotive advertising industries first full solutions Opt In Text messaging system. This application was not designed as a social media tool, however, their mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to source the results from their social media investments in time and money. 

TeleTextSolutions uses short codes embedded in all forms of advertising — including social media.  This allows the dealership to communicate via a web based text messaging system that can integrate leads with the dealer’s CRM.  They also provide a unique Opt In SMS text  messaging system for the Service Department that reduces the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. and their vendor clients focused on monetizing social media contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Automotive advertising agencies typically focus on new and/or pre-owned vehicle sales as job one.  However, AdAgencyOnline.Net — an automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C., (AAOL) — has advised the automotive advertising agencies of AAOL to prioritize improving absorption in fixed operations to maximize profits for auto dealers struggling to survive with reduced sales volume and profit margins.

Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time – will be airing an encore of his Lunch With Phil Discussing Automotive Advertising show where he interviewed Ken Luna, the President of TeleTextSolutions, with a special focus on fixed operations.  The show is scheduled to air on Wednesday, April 14th, 2010 between 12:00 Noon EST and 12:30 PM EST.  During the interview, Philip and Ken shared best practices in using TeleTextSolutions text messaging platform to improve communications within the service drive to provide efficiencies in processing open repair orders.

Philip explained his reasons for approving TeleTextSolutions as a preferred automotive advertising vendor on AdAgencyOnline.Net as well as accepting them as an automotive advertising vendor client for AAOL.  “I was an early believer in the use of text messaging as a replacement for emails, especially when I saw the explosive growth of Twitter and the use of PDAs vs. conventional cell phones.  I also drank the cool aid as far as using the related short codes embedded into conventional and digital media to provide enhanced sourcing information and R.O.I. analytics for automotive advertising campaigns that I managed and monitored for my auto dealer clients.  My support for the TeleTextSolutions SMS text messaging platform was drawn from my experience over twenty five plus years in the retail auto industry as a General manager and Dealer Principal that taught me the importance of absorption from fixed operations.  That knowledge has proven invaluable in today’s shrinking economy and consolidating auto industry where profits from sales won’t cover fixed and semi-variable expenses.  Sales and per unit profit margins are down but service and parts can take their place if proper processes and efficiencies are put into the service drive to improve communications with the customers while their vehicle are in for service.  Simply put, service sells cars by preserving relationships throughout the owning-buying cycle for consumers.  More importantly, improving the experience for service customers will provide additional profit for the auto dealers today so they can survive to sell their customers another vehicle tomorrow.”     

About TeleTextSolutions

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. There are two main components. The first encompasses using short codes and keywords in all forms of advertising. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service depts. that text helps to reduce thus increasing work throughput.

About Ken Luna

Ken Luna, the President of TeleTextSolutions , is a 30+ year automotive technology veteran. Early years were spent in the DMS world including 12 years as a Regional Manager with UCS. In the early 2000’s Ken was involved with new technologies including Intelliprice (now Black Book Online), BZ Results, Lease Link, ADPs Right Relationship CRM and AutoRevenue. Most recently he was V.P. of Sales for Call Source and then V.P. of the Eastern U.S. for Whos Calling. 2009 was spent designing and building  TeleTextSolutions with his partner Dave Leventhal.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., TeleTextSolutions and/or any of their vendor clients contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

After twenty five years as a General Manager and Auto Dealer Principal, followed by 10 years as the President of a national network of independent automotive advertising agencies – Ad Agency Online, L.L.C. — I am a self described car guy.  However, my definition of my chosen career and professional identity has been irrevocably altered by technology that has created a paradigm shift in the powers that govern the retail auto industry on many levels.  Fortunately, the changes have all been for the best for those who embrace them to improve on what was, and with the vision of what could/ should be if technology is allowed to integrate old school wisdom with new world opportunities.

I first recognized the impact that technology was having on the retail auto industry when I started using computer driven processes and specialized software applications to enhance internal communications at my auto dealership.  Efficiencies made possible by advanced DMS computer hardware supported by applications that allowed real time management of our P&L coupled with CRM applications, Inventory Management Systems and specialized tools that integrated processes across all departments to maximize my R.O.I. on many levels suggested the role that technology would have on future operations. 

When I transitioned from the retail auto industry into automotive advertising I took my confidence in technology driven processes with me.  I developed an internal communication / distribution system to replicate the inter-department management and monitoring processes that I enjoyed at my auto dealership. I was surprised at the universal nature that it had when applied to the day to day operations of my automotive advertising agency.  Then came the Internet which exponentially increased the power of the computer technology that I had learned to leverage.

I immediately shifted my internal server functions onto more efficient online resources with the advantages of redundancy of data storage for added safety and of course the convenience of remote access from anywhere on the World Wide Web.  The light bulb went off when I recognized the leverage of linking remote facilities with diverse products, services and skill sets to enhance my offerings to my auto dealer clients.  Frankly, at that time I was still focused on using computers and the related technology — even on the Internet — for my own operations.  I operated for seven years with the confidence that I was ahead of the technology curve; until I realized that I wasn’t and that I never would or could be. My first experience in expanded opportunities offered by Internet technologies that extended beyond my own operations was when I hosted an automotive advertising resource networking portal — http://AdAgencyOnline.Net — and the blog talk radio station featured on the portal — WAAOL, All Automotive Advertising News All The Time.

Technology is a moving platform that must constantly evolve to take on new challenges as human nature drives people to seek the path of least resistance in life as well as the marketplace.  As a result, the Internet has created an explosive growth in linked and leveraged resources for auto dealers as well as consumers.  The technology driven change that impacted the retail auto industry the most has been consumer acceptance of the virtual auto dealerships on the Internet Super Highway vs. the less efficient brick and mortar facilities on car row.

Online shoppers now represent 93% of today’s car buyers who prefer to bypass the auto dealer and their automotive advertising agency’s self serving marketing messages — real or imagined in both the real and the virtual world — to get the information that they need to choose a new or pre-owned vehicle as well as the auto dealer that they want to purchase it from.  The impact on established selling systems and required skill sets and resources for auto dealers who wish to remain competitive has created new opportunities for some and unforeseen challenges for many.

The Internet and technology has leveled the playing field for small independent auto dealerships to compete with larger better capitalized operations.  The multimillion dollar facility and six figure monthly advertising budgets that allowed large dealer groups to dominate conventional media and community recognition have been equalized by the efficiencies and reduced costs offered by Internet showrooms and integrated selling processes anchored by much smaller real world facilities with less staff and inventory.  Virtual showrooms can be built and managed for a few thousand dollars per month vs. a monthly debt service and operational expense to manage and  maintain a brick and mortar facility that can easily run into six figures.  The obvious savings in expense and exposure can be passed onto consumers who are demanding more for less in their vehicle purchase.  The trickledown effect is that auto dealers must demand more for less not only through expense reductions at their facilities but from their automotive advertising agency in the form of reduced fees and advertising budgets to preserve bottom line profits.

Fortunately, forward thinking automotive advertising agencies can realize similar efficiencies in delivering their marketing messages through new media channels in a variety of new lanes on the Internet Super Highway.  Conventional media such as radio, T.V. and newspaper have proven formulas to monitor results that rely on reach, frequency, cost per point, cost per impression, etc. to maximize R.O.I.  Fortunately, many of the same philosophies can be applied to Internet based marketing, however, the rules of the road on the Internet Super Highway are very different than in the real world and in some cases they draw inverse conclusions with varying results.

For example, social networking is not a new phenomenon since it relies on the fact that human beings are social animals.  Selling to friends, neighbors, relatives and personal spheres of influence has always been part of any professional sales process, however, the Internet and related applications have created efficiencies and challenges that are just now being realized.  The efficiencies are evidenced by the explosive growth of social networking sites like Face Book, Twitter, My Space and personal access to the Internet with blogs and individual websites.  The challenges are less obvious but equally important since a single mistake that used to impact one sale or a small group of shared friends is now amplified on the World Wide Web as it is virally distributed to millions of potential customers.

Applications that can insulate auto dealers from making mistakes in social media are being developed that are expanding the opportunity for those who apply them.  DealerMouth.Com, for example, is a new application that allows an auto dealer to empower their sales staff to develop their own websites to market to past, present and pending customers with a centralized dashboard that monitors content before it goes live onto the Internet.  The auto dealer hosts the individual sites and links them to his own information resources, such as inventory and related marketing material, while managing and monitoring the sales person’s activities to make sure that they fit established guidelines as to content as well as limiting use of the linked social networking sites to business related activities.  Additional site analytics are available that compare individual activities on the site to share best practices amongst the staff, develop training processes and monitor make-a-deal meetings to quantify the R.O.I. realized by the auto dealer in his social networking activities. Monetizing social networking is the challenge of the day, and applications like DealerMouth provide a simple solution that is both cost effective and easily scalable to apply to staff in vehicle sales or fixed operations.

Leveraging and monetizing social networking beyond the auto dealer’s staff is also available through technology driven Internet solutions like the game changing car buying/selling search portal — ronsmap.com.  ronsmap serves consumers and auto dealers alike with market intelligent leads that maximize the R.O.I. for the dealer by engaging consumers via social networking while empowering consumers to more efficiently select the vehicle and dealer that serves their needs. 

Search engine fatigue is a recognized phenomenon that is created by the endless lists of individual vehicles that are presented by the search engines — like Google, MSN, Yahoo, etc. — as well as conventional third party vehicle inventory marketing portals — like AutoTrader.Com, Vehix.Com, Edmonds.Com, etc. — after applying their filters based on key words entered by the online shopper.  ronsmap is configured like Google Maps with geo-targeted zones reflecting every vehicle for sale in concentric circles from the online shoppers’ location identified by the IP address of the computer that accesses the site.  Rather than presenting vertical pages of individual vehicles in the selective order prioritized by paid premium positions or enhanced S.E.O. techniques applied by the dealer, ronsmap aggregates every vehicle for sale on the Internet horizontally on a map with vehicle listings sourced through direct data feeds from participating auto dealers as well as for sale by owner listings supplemented by their proprietary ontology semantic extraction and indexing process that functions like a mini-Google search engine focused exclusively on new and pre-owned vehicles.   The result is a level playing field for all automobile dealers and private sellers that allows consumers to easily find, select and compare new and pre-owned vehicles of every make and model for sale in a pre-determined distance from their home or office.

Even more uniquely, ronsmap has integrated social networking feature functionality that allows consumers to solicit opinions from their online friends to help them make a buying decision.  Their vBack application pushes the information on the vehicles that the ronsmap shopper selects directly to their personal social networking communities.  In addition to the community voice that this solicitation generates, Google has learned to weight real time social media messages in their search algorithms to enhance the relevancy of their customers’ searches which further extends the S.E.O. of the posting dealer to the entire World Wide Web.  The back end analytics available on the site which is made available to the posting auto dealers provides them with a social networking profile of the online shopper as well as real time viral coefficients associated with the messages sourced from vBack that quantify the R.O.I. realized by the dealer through the extended social networking activities provided by ronsmap.  The added reach and frequency of message provided by these integrated applications extend the online footprint of the dealer and improve the shopping experience for the consumer in a win-win scenario that was not available before the Internet and this related technology was developed.  More relevantly to this article, the entire process is built on proven characteristics of human nature that have survived onto the Internet. 

The leveraged resources that it takes to sell more vehicles, for less money, with fewer staff and dedicated resources could not have come at a better time.  Automotive advertising agencies that apply these cutting edge technologies designed to accommodate consumers in a pull/push manner on the Internet vs. old world push/pull marketing methods are already picking up market share.  When the market comes back — and it will — these same agencies will be positioned to better serve their auto dealer clients through their use of technology powered by social media that leverages human nature to maximize the R.O.I. for their auto dealer clients.