AdAgencyOnline.Net

Automotive advertising agencies have accepted the Internet as a new media to supplement, if not replace, conventional radio, T.V. and print.  However, social media still represents a challenge for many automotive advertising agencies who can’t figure out how to monetize it.  Philip Zelinger, the host of the popular automotive advertising resource / networking portal AdAgencyOnline.Net and the site’s blog talk radio station – WAAOL, All Automotive Advertising News All The Time – has focused on cutting edge automotive advertising applications that provide quantifiable R.O.I. using social media coupled with efficiencies in integrating selling processes that blur the line between the real and the online virtual world.

Automotive advertising agencies and auto dealers who recently attended the 8th Digital Dealer Conference in Orlando Florida were treated to an inside look at tomorrow’s dealerships today; which was the theme of the conference.  Philip Zelinger’s session at the conference, titled “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss!,” was standing room only as he shared best practices to monetize social media and new automotive advertising applications that integrate social networking into proven real world selling systems.  Many of the automotive advertising solutions referenced in Mr. Zelinger’s session are either preferred automotive advertising vendors on AdAgencyOnline.Net or vendor clients of his full service automotive advertising agency, Ad Agency Online, LLC, (AAOL).  AAOL represents auto dealers as well as select automotive advertising vendors in the technology sector.

Auto dealers challenged by reduced sales volume and per unit profits have shifted their advertising messages away from previously valued long term branding and top of the mind awareness investments into short term sales messages with verifiable results and a fast R.O.I. to preserve bottom line profits.  Unfortunately, automotive advertising agencies recognize this tactic as a reaction, not an action, to market conditions beyond the auto dealers control that have forced them to reduce their advertising budgets and staff to survive in a shrinking economy.  According to Philip Zelinger, “This death spiral has a foreseeable conclusion that social media and its associated viral marketing component can overcome, but only if the automotive advertising agency and auto dealer know how to use it.”

A new consumer centric inventory based marketing platform recommended by Philip Zelinger — ronsmap — is powered by customer comments in social networking communities like Face Book, My Space and Twitter. Their exhibit at The 8th Digital Dealer Conference was one of the most visited booths at the conference and their application served as the cornerstone of Mr. Zelinger’s session.  ronsmap relies on customer to customer comments, C2C, in social media vs. more conventional automotive advertising methods that rely on business to customer messaging, B2C. 

Their “Ask-a-Friend/Tell-a-Friend” application, vBack, allows a consumer to push vehicles they discover on ronsmap or on the auto dealer’s website to their online friends and family to solicit their opinion.  The extended reach and frequency of this marketing platform works from the inside of these social networking communities out vs. from the outside in.  These customer generated marketing messages are better received by the members of the online community as well as the search engines, like Google, who have added extra value to real time social media in their S.E.O. algorithms and analytics that determine premium positions in their search results.

Of equal value for automotive advertising agencies is the fact that ronsmap provides an R.O.I. analytic tool in their dealer facing application that tracks the viral coefficient of these consumer generated marketing messages in their social networking communities.  The ability to provide auto dealers with a quantifiable and verifiable R.O.I. tied to their social media investments in ronsmap evidences the ability of ronsmap to monetize social media for auto dealers.

In addition, ronsmap has enhanced the consumer experience on their site with a user interface that is both intuitive and transparent. They post every vehicle for sale on the Internet in a geo-targeted map configuration that resemble a Google Map with pins representing available new and pre-owned vehicles.  Their integrated search engine is powered by a licensed ontology semantic extraction process that, combined with direct inventory feeds from auto dealers, has already posted 2.7 million vehicles on the site; and counting!  Their comprehensive onsite search filters and proprietary application allows online shoppers to select multiple vehicles from a variety of dealerships and/or private sellers posted on ronsmap with the ability to compare them all on a single page known as their “Short List.”

Perhaps the most game changing feature of ronsmap is their business model that provides free listings and free leads to auto dealers with no contract or obligations.  The fact that there are no premium positions or per lead fees allows the site to prioritize the consumers interests with the auto dealers positioned to earn their business when the customer is ready.  Mr. Zelinger explained the unique value of ronsmap’s business model to automotive advertising agencies and auto dealers while explaining how they generate revenue to support their platform.  “Auto dealers often complain that they feel as if they have been held hostage by inventory based marketing platforms like AutoTrader.Com, Cars.Com and others that are auto dealer centric.  These vendors require thousands of dollars in premium listings and provide generic leads with minimal market and consumer intelligence to allow the dealer to anticipate the consumers needs before entering negotiations.  ronsmap offers free listings and basic leads that mirror the paid listings and leads of other third party marketing platforms and/or lead providers.  However, they also offer a subscription service to auto dealers, SellersVantage, that provides competitive market and consumer intelligence in their Intelli-Lead that empowers the dealership to open the negotiation with enough information to differentiate themselves from the competition who has little more than the customer’s name, email address and comments on the dealer’s own vehicle.” 

“The viral nature of ronsmap’s social networking tools also empowers the consumer who is supported by the opinions of his online family and friends regarding the dealership and their vehicle even before the dealer contacts him.  This enhanced shopping process strengthens the relationship between the online shopper and the selling dealer.  Relationship based selling systems are a proven process that has survived on the Internet because human nature has.  ronsmap puts the customer first and that feature alone is enough to push through the glass wall to make a sale for the auto dealers that support it. After all, what are friends for!”

AdAgencyOnline.Net has other social networking tools offered by the preferred automotive advertising vendors on their portal that were also exhibiting at the 8th Digital Dealer conference with an equally prominent position in Mr. Zelinger’s session on monetizing social media.  DealerMouth, for example, is a website hosting service and automotive advertising application that allows an auto dealer to offer his sales and service staff the ability to post a personal website to develop their own online marketing plan.  Marketing to personal spheres of influence is a proven process that should be part of any auto dealer’s marketing plans, however, managing and monitoring the efforts of their staff has proven to be a challenge for auto dealers who might be liable for any abuse in their name.   

DealerMouth mitigates this risk by allowing the auto dealer or their automotive advertising agency to moderate material posted on their staff’s individual sites to confirm that they meet  guidelines listed in their employee manuals regarding the use of the Internet at their facility.  DealerMouth also provides an R.O.I. analytic tool that manages and monitors all activity on the sites to maximize the R.O.I. of the dealership’s money invested not only in the application but in the time of their staff who might otherwise abuse their social networking activities during working hours.  The added value of using the system as a training tool to share best practices in the use of the personalized websites is an example of best practices learned in the field with many more expected to surface as DealerMouth expands into the marketplace.

Philip Zelinger explained how DealerMouth can be used by the affiliated automotive advertising agencies of AAOL to monetize social media for their auto dealer clients.  “I invested my own money for 25 plus years as a General manager and Auto Dealer Principal, and for the past 10 years I have been responsible to invest my client’s money, so I relate to the need to inspect what you expect while managing risk and demanding an acceptable R.O.I. from every dollar.  DealerMouth provides a process that will allow an auto dealer to invest his money and staff in social media while being able to monitor the activity at every level.  Automotive advertising agencies have been asking their clients to accept their assurances that social media has value as a branding tool with a long term R.O.I. based on earned relationships in the social networking communities that they influence; and I agree with them.  I have always supported the need to develop top of the mind awareness in marketing plans using conventional media with frequency and consistent messages across multiple channels and media delivered to a targeted audience and the Internet is no exception.  However,  when a dealer is counting pennies to cover payroll and fixed expenses trust isn’t part of the process.  DealerMouth allows an auto dealer to invest in social media with the same accountability and R.O.I. requirements of his other media with the ability to control the process from a single online application.  No trust needed, just results!”

SiSTeR Technologies is another vendor client of AAOL that was referenced by Philip Zelinger in his session on monetizing social media. SiSTeR offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  The videos are posted on the auto dealer’s website to enhance their conversion rates and S.E.O. by push the videos directly to You Tube with individual URLs linked back to the dealers website.  The videos are also pushed to any third party marketing platforms used by the auto dealer. 

They leverage social media by applying their vShock platform — a micro-site that displays similar vehicles from the auto dealer’s inventory — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory operates within Face Book allowing the dealer to introduce their vehicles to the community without posting them individually on the wall.  A practice that is often shunned by consumers in social media.   

TeleTextSolutions was also included in Mr. Zelinger’s session representing the automotive advertising industries first full solutions Opt In Text messaging system. This application was not designed as a social media tool, however, their mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to source the results from their social media investments in time and money. 

TeleTextSolutions uses short codes embedded in all forms of advertising — including social media.  This allows the dealership to communicate via a web based text messaging system that can integrate leads with the dealer’s CRM.  They also provide a unique Opt In SMS text  messaging system for the Service Department that reduces the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C. and their vendor clients focused on monetizing social media contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Automotive advertising agencies typically focus on new and/or pre-owned vehicle sales as job one.  However, AdAgencyOnline.Net — an automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C., (AAOL) — has advised the automotive advertising agencies of AAOL to prioritize improving absorption in fixed operations to maximize profits for auto dealers struggling to survive with reduced sales volume and profit margins.

Philip Zelinger, the President of AAOL and the host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time – will be airing an encore of his Lunch With Phil Discussing Automotive Advertising show where he interviewed Ken Luna, the President of TeleTextSolutions, with a special focus on fixed operations.  The show is scheduled to air on Wednesday, April 14th, 2010 between 12:00 Noon EST and 12:30 PM EST.  During the interview, Philip and Ken shared best practices in using TeleTextSolutions text messaging platform to improve communications within the service drive to provide efficiencies in processing open repair orders.

Philip explained his reasons for approving TeleTextSolutions as a preferred automotive advertising vendor on AdAgencyOnline.Net as well as accepting them as an automotive advertising vendor client for AAOL.  “I was an early believer in the use of text messaging as a replacement for emails, especially when I saw the explosive growth of Twitter and the use of PDAs vs. conventional cell phones.  I also drank the cool aid as far as using the related short codes embedded into conventional and digital media to provide enhanced sourcing information and R.O.I. analytics for automotive advertising campaigns that I managed and monitored for my auto dealer clients.  My support for the TeleTextSolutions SMS text messaging platform was drawn from my experience over twenty five plus years in the retail auto industry as a General manager and Dealer Principal that taught me the importance of absorption from fixed operations.  That knowledge has proven invaluable in today’s shrinking economy and consolidating auto industry where profits from sales won’t cover fixed and semi-variable expenses.  Sales and per unit profit margins are down but service and parts can take their place if proper processes and efficiencies are put into the service drive to improve communications with the customers while their vehicle are in for service.  Simply put, service sells cars by preserving relationships throughout the owning-buying cycle for consumers.  More importantly, improving the experience for service customers will provide additional profit for the auto dealers today so they can survive to sell their customers another vehicle tomorrow.”     

About TeleTextSolutions

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. There are two main components. The first encompasses using short codes and keywords in all forms of advertising. This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM. The second is an Opt In Text communications for the Service Dept. The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found. Phone tag is a major problem for Service depts. that text helps to reduce thus increasing work throughput.

About Ken Luna

Ken Luna, the President of TeleTextSolutions , is a 30+ year automotive technology veteran. Early years were spent in the DMS world including 12 years as a Regional Manager with UCS. In the early 2000’s Ken was involved with new technologies including Intelliprice (now Black Book Online), BZ Results, Lease Link, ADPs Right Relationship CRM and AutoRevenue. Most recently he was V.P. of Sales for Call Source and then V.P. of the Eastern U.S. for Whos Calling. 2009 was spent designing and building  TeleTextSolutions with his partner Dave Leventhal.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., TeleTextSolutions and/or any of their vendor clients contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

Automotive advertising agencies must leverage their resources to survive in a down market and AdAgencyOnline.Net — an automotive advertising resource / networking portal — suggests that social media is the best way to do it.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), — a national network of independent affiliated automotive advertising agencies — hosts a blog talk radio station featured on http://AdAgencyOnline.Net, WAAOL, All Automotive Advertising News All The Time.  Philip started the automotive advertising social networking channel to share best practices with his affiliated independent automotive advertising agencies.  The open forum offered by WAAOL has provided him and his online audience with unique access to social media applications offered by newly developing cutting edge  automotive advertising vendors anxious to be considered as preferred automotive advertising vendors on AdAgencyOnline.Net and/or to be represented by AAOL.

Many of the vendors represented by Ad Agency Online will be attending or exhibiting at The 8th Digital Dealer Conference And Exposition scheduled April 20th, 2010 through April 22nd, 2010 in Orlando, Florida.  Several automotive advertising vendors represented by AAOL exhibiting at the conference offer unique social media tools, including ronsmap.com, DealerMouth, SiSTeR Technologies and TeleTextSolutions.  Other equally unique automotive advertising platforms attending the conference include Argistics,  Bull Dog Marketing and GetAutoAppraise along with several others who will be attending the conference to network with exhibitors, speakers and fellow attendees.  Most of the automotive advertising vendors represented by Ad Agency Online focus on Internet technologies and automotive advertising applications that, to quote Philip Zelinger, “blur the line between the real and the virtual world.”

AdAgencyOnline.Net Vendor Clients Focused On Social Media

ronsmap is a game changing marketing platform that provides consumers with a more efficient and comprehensive way to shop online for a new or pre-owned vehicle while providing auto dealers with consumer and market intelligence with their integrated application, SellersVantage. In addition to the proprietary inventory posting mechanism utilized by ronsmap, known as ontology semantic extraction, the site relies on direct data links from auto dealers and channel partners that have accounted for over two million six hundred thousand vehicles currently listed on their site.  When coupled with their social networking tool, vBack, and their unique Google Map like user interface, ronsmap allows consumers to find and compare all makes and models in their geo targeted market on one page and to solicit the opinions of online friends and family through linked social networks like Face Book.  Automotive advertising agencies have been searching for a cost effective, scalable method to monetize social networking and ronsmap promises to deliver it.

DealerMouth is a unique web site hosting service that allows auto dealers to manage and monitor the social networking activities of their staff.  According to Philip Zelinger, “Automotive advertising agencies have been challenged by their auto dealer clients to quantify the R.O.I. from social media.  The ability for auto dealers to offer their individual sales people and service writers their own websites to network with their spheres of influence in both the real and the virtual world allows auto dealers to leverage their  limited resources. Auto dealers have been forced to cut advertising budgets and staff to compensate for reduced sales volume and profit margins in a shrinking economy and DealerMouth could not have been developed at a better time.  Of course the challenge is to manage and monitor their staff’s online activities to prevent abuse of company time and/or to limit the contingent liabilities if an employee posts improper content or conducts illegal online activities from the auto dealer’s facilities.  DealerMouth allows the auto dealer and/or their automotive advertising agency to monitor online activities on their provided websites while offering the sales staff an online — why buy here book — to promote the salesperson or service writer to their friends, family and personal customer base.  This method of monetizing social networking fits perfectly into the new business model that Ad Agency Online recommends for our auto dealer clients.”

SiSTeR Technologies offers an automated video production platform — Video CarLot — that converts pictures on an auto dealer’s website into an indexed interactive video with human voice.  In addition to posting the videos on the auto dealer’s website to enhance their conversion rates and S.E.O. they push the videos through their dedicated API with You Tube identified by their individual URLs linked back to the sourcing dealers site as well as posting them on all third party marketing platforms used by the auto dealer.  More uniquely, they leverage social media by applying their vShock platform — a micro-site that hosts and displays similar vehicles from the auto dealer’s inventory to the one selected by the consumer — on a tab posted on the auto dealer’s Face Book page.  This easily accessed link to the auto dealer’s inventory from within Face Book allows the dealer to introduce their vehicles to the online community without having to post them on the wall in an obtrusive manner that is often shunned by consumers in social media.   

TeleTextSolutions is the automotive industries first full solutions Opt In Text messaging system. While this application was not initially designed as a social media tool, their unique mobile application allows automotive advertising agencies to embed their short codes into social media messages to track the R.O.I. for their auto dealer clients to easily source the results from their social networking efforts.  There are two main components of TeleTextSolutions.  The first encompasses using short codes and keywords in all forms of advertising — including social media.  This provides leads to the dealership and the ability to communicate via a web based text messaging system that can integrate with the dealer’s CRM.  The second is an Opt In Text communications for the Service Dept.  The main benefit revolves around dramatically reducing the time it takes to link up with a customer after they have dropped their vehicle off and then a new problem is found.  Phone tag is a major problem for Service departments that text helps to reduce thus increasing work throughput.

Philip Zelinger commented on his reasons for investing his time and money at The 8th Digital Dealer Conference And Exposition to share his best practices in monetizing social media.  “I have been invited to speak at the last seven consecutive Digital Dealer Conferences and I am proud to continue to listen and learn from my peers at these real world auto industry venues so I can presume to teach.   A relevant phrase that fits the conference is — A rising tide floats all boats — and the best practices shared at the conferences have provided me with more than I have contributed.  More importantly, my personal R.O.I. is secondary to the return that my affiliated automotive advertising agencies, auto dealer/vendor clients and attendees at my sessions have received and I have advised all of my affiliated offices and clients to attend.”

Philip’s session at The 8th Digital Dealer Conference is titled, “Consumers Own The Dealership Of Tomorrow, Today; So … Get To Know Your New Boss.” The sub-title is; Monetizing social networking is the challenge of the day and this session will feature new technologies and consumer-centric solutions to put your customers to work for you.

The session is further described on http://DigitalDealerConference.Com as follows ;

One constant in the auto industry is change, and since human nature is also a constant, most productive change is driven by technology. This session will provide new technology driven solutions that integrate proven real-world selling systems with efficient and scalable online platforms to sell more vehicles and service. Auto dealers know they need to leverage social media and the viral marketing messages that it generates, but they don’t have the resources or skill sets to do it; this session will provide them. Salespeople and brick and mortar dealerships will always have a role in the sales process, however tomorrow’s virtual dealerships are already being built. This session will introduce customer-centric online applications that blur the line between the real and the virtual world allowing dealers to use C2C comments to market to social networks from the inside out vs. B2C that does it from the outside in.

 About Philip Zelinger

 Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; ronsmap.com, DealerMouth, TeleTextSolutions, GetAutoAppraise, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, and SiSTeR Technologies – Video CarLot; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., their vendor clients or The 8th Digital Dealer Conference And Exposition contact Philip directly through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

According to Philip Zelinger, the President of Ad Agency Online, LLC and host of a nationally recognized automotive advertising resource / networking portal — http://AdAgencyOnline.Net — “The 2010 NADA Convention And Exposition to be held in Orlando, Florida February 12th through February 15th could not have come at a better time.  Automotive advertising agencies are anxious to listen and learn about new solutions to help them sell new and pre-owned vehicles  in today’s troubled economy, and the NADA Convention is the perfect place to do it.”

“As the host of the blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time – I am tasked to review cutting edge technologies that promise to provide efficiencies and scalable solutions to maximize the R.O.I. for my auto dealer clients, affiliated automotive advertising agencies and site visitors.  I recently reviewed ronsmap as a new online car selling and buying portal for both consumers and dealers.  What makes it game changing is new technology that  provides dealers with unprecedented level of sales  intelligence on consumer leads, and enables them to promote and engage via  social networks, something that to date ,they have not been able to leverage.  Ronsmap was designed to drive better returns for dealers dealing with increasingly diminishing online ROI.  The game changer for consumers is that they get unparalleled buying  and negotiating power over the car buying/ selling  process , and the whole process of buying and selling cars is truly simplified  Ad Agency Online has been engaged to help launch ronsmap at the 2010 NADA Convention and Exposition.  I am convinced that their consumer and auto dealer-centric marketing platform featuring proprietary social networking driven applications like vBack, SellersVantage and Intelli-Leads will solve many shared problems for concerned automotive advertising agencies dealing within a downsizing auto industry.  This one discovery will more than justify the investment of time and money that auto dealers and automotive advertising agencies will make in attending the NADA Convention.”

ronsmap and their pending dealer launch at the 2010 NADA Convention was discussed on the blog talk radio show “Automotive Advertising Experts” featured on WAAOL that aired today, Friday, February 5th, 2010.  During the show Philip discussed the importance of the NADA Convention to the auto industry as well as his plans to introduce ronsmap to automotive advertising decision makers at a shared Pre-NADA Networking Party co-hosted by Ad Agency Online and ronsmap.  The party is to be held at The Ritz Carlton Hotel Lobby Lounge on Friday, February 12th from 8PM to 10PM.  The confirmed V.I.P. guest list referenced many nationally recognized auto industry networkers and publishers that promised to help build the buzz around ronsmap including; Michael Roscoe and Cliff Banks from Dealer Magazine – host of The Digital Dealer Conference & Expositions, Jared Hamilton from http://DrivingSales.Com, Jeffery Kershner and Alex Snyder from http://DealerRefresh.Com, Ralph Paglia from http://automotivedigitalmarketing.com, Susan Givens from Auto Success Magazine and Anna Hildebrandt and Harlene Doane from Auto Dealer Monthly. 

Other equally valued auto industry insiders who confirmed their attendance at the party to help launch ronsmap included Mark Boyd from CarGigi, Mark Dubis from CarFolks.Com, Leo Hillock and Stacey Coopes from FordDirect.Com, Chris Saraceno from The Kelley Automotive Group, Rob Hagen from Next Generation Dealer Services, Guy Manasse from DealerUps, Joe Webb from Digital Signage, Lewis Kuhl from Pathman Lewis, LLP, Bob Sherman and Andrew Price from R.L. & Polk Co., Douglas Kinney from VinSolutions, John Giamalvo from Edmunds.Com, Barry Brodsky from DealerWebTools.Com, Pete MacInnis from DealerCentric.com, Scott Davis and Curtiss DeGroote from Bull Dog Marketing Technologies, Dan Walls from Chrome.Com, Ben Wallach from Web2Carz.Com David D’Amico and Ken Schwartz from http://CityTwist.com and too many more to list with more confirmations pending.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Automotive advertising vendors represented by AAOL include; Argistics - AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, SiSTeR Technologies – Video CarLot and ronsmap.com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., ronsmap.com or for an invitation to the NADA Networking Party at The Ritz Carlton Hotel to help launch ronsmap contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

AdAgencyOnline.Net is an automotive advertising social networking portal that reviews cutting edge automotive advertising applications. Their solutions of choice are those that integrate proven selling systems in brick and mortar auto dealerships with new processes being implemented on auto dealership’s websites to sell more vehicles. Philip Zelinger is the President of the national network of independent affiliated automotive advertising agencies linked through Ad Agency Online, L.L.C., (AAOL), and the host of the blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time. Philip reviewed an online transaction application, WideStorm, on his “Lunch With Phil Discussing Automotive Advertising” blog talk radio show during an interview with Todd Mathews, the National Sales Director for WideStorm, that aired on Tuesday, December 16^th 2009. During the show Philip and Todd shared some best practices regarding the growing opportunities presented to auto dealers and consumers through the use of online transaction applications like WideStorm.

AAOL was developed as an online communication / distribution system for its affiliated automotive advertising agencies, production partners and select vendors that leverage their resources for their auto dealer clients. AAOL shifted their focus from conventional media to Internet based digital marketing with the development of AdAgencyOnline.Net in 2002. Philip explained that he has focused on reviewing and recommending applications being developed that “blur the line between the real and the virtual world.” Philip has been promoting the inevitability of online transactions for the past three years with WideStorm joining several other vendor solutions that have been reviewed and approved by AAOL including but not limited to Ai Media and Argistics AutoTransaXion who are represented as preferred automotive advertising vendors on AdAgencyOnline.Net.

Philip discussed his reasons for promoting online transactions to his automotive advertising agencies as the next generation of online selling systems for their auto dealer clients, “The Internet has been proven to attract 93% of today’s auto shoppers. The consumer’s reliance on the Internet to provide information that was previously only available by visiting an auto dealership has already been established. The ability for consumers to bypass their local auto dealership when purchasing a new or used vehicle in favor of a less intrusive online experience at an auto dealer’s website has been limited to gathering information with the eventual need to visit a dealership to actually purchase the vehicle but applications like WideStorm allow the consumer to bypass the “hard sell” experiences that they experienced in the past that drove them onto the WWW to begin with. Technology has always paved the road for automotive advertising agencies to reach their targeted audience however human nature has always been the driving force and the Internet Super Highway isn’t any different. Customers would prefer to be in control, real or imagined, and online transaction tools like WideStorm allow them to do it their way.”

About Todd Mathews. National Sales Director

Todd Mathews has10 years of experience in the automotive retail and vendor markets. As a former VP of Sales for one of the nation’s leading digital marketing companies, Mathews understands the challenges—as well as the potential—auto retail dealers face daily with online marketing. Additionally, he served as the regional account manager for American Auto Exchange and as the Internet director for a large dealership in South Texas. Mathews graduated in 1992 from Texas State University with a bachelor’s degree in business.

The following article was provided by WideStorm to AAOL in advance of their review on WAAOL and it was posted on AdAgencyOnline.Net to provide some background details about WideStorm.

On-line Negotiation Set to Revolutionize Automotive Buying.

August 17, 2009 – Portland, Oregon.

Earlier this spring, a Portland, Oregon company, DealerPeak, piloted a revolutionary product called WideStorm. This service allows consumers and auto dealers to negotiate the car buying transaction entirely on-line. Dealers who have signed up for WideStorm can now allow shoppers that visit their dealership website to negotiate price, payments, financing terms and even trade values all on-line. When the dealer and the consumer agree on the terms of the transaction, the buyer simply comes in to the dealership to sign the paperwork and pick up their new vehicle. One of the tenets of the program is that it is “Risk Free”, meaning that if for any reason the vehicle is not what the buyers was expecting they are under no obligation to complete the purchase.

Now the program is in full swing with outstanding results. DealerPeak President, Jock Schowalter commented “This is an idea that is being driven by the consumer. Most consumers have had a frustrating experience when they’ve purchased their last few vehicles. Today there is too much stress and wasted time in the car buying process and on-line negotiation eliminates most all of that.” Schowalter went on to state “At first we didn’t know if consumers and especially Dealers would embrace on-line negotiation, but we quickly affirmed that negotiating on-line was a win-win for everyone. The dealers are seeing more leads come through their websites and are saving as much time as the consumer. They are also finding they make pretty much the same profit on the negotiation deals as they do on traditional showroom deals, which was an initial concern.”

It’s no wonder that General Motors and eBay (NASDAQ: EBAY) are piloting a car-selling partnership where consumers will be able to browse cars offered by GM and either buy them at a fixed price or make an offer and haggle. While WideStorm is the first program specifically for dealers, the GM initiative validates the opportunity to capture more buyers by providing a platform to negotiate on-line.

So far approximately 30 dealerships have signed up with WideStorm On-line Negotiation including such prominent groups as Ron Tonkin Automotive Group, Dick Hannah Automotive Group and select Penske Automotive stores. DealerPeak is also in discussions with major Manufactures about the on-line negotiation system.

DealerPeak is headquartered in Portland, Oregon and has hundreds of dealer clients throughout the United States. DealerPeak solutions include WideStorm On-line Negotiation, CRM, Websites, Desking, Digital Marketing and Transactional Websites that work seamlessly on a unified Web-based platform. This allows their dealers to reduce the number of vendors they deal with and drive cost out of their business.

For more information contact info@dealerpeak.com or 877 604 3569 or see www.widestorm.com

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and ronsmap.com; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com and most recently Todd Mathews from WideStorm.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., WideStorm and the ability to accommodate online transactions to sell or service more new and used vehicles or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###