Posts Tagged “Bulldog Marketing Technologies”

AdAgencyOnline.Net is an automotive advertising resource / networking portal known for their in-depth reviews of cutting edge automotive advertising vendors on their hosted blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  This week’s Automotive Advertising Experts show will feature a review of an iconic vendor, EVOX IMAGES ®, known by automotive advertising agencies as the best source for video imagery for websites and other integrated vendor platforms that rely on them for their proprietary vehicle video content. Read the rest of this entry »

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Automotive advertising agencies have been forced to take on additional responsibilities in today’s troubled economy.  Philip Zelinger, the President of Ad Agency Online, L.L.C., (AAOL), and host of their sponsored automotive advertising social networking resource portal — http://AdAgencyOnline.Net — recently promoted the 2010 NADA Convention on his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.”  Philip described the NADA convention as a “must attend event” for his independent affiliated automotive advertising agencies, auto dealer/vendor clients and site visitors that regularly tune in to listen and learn from Philip and the auto industry experts featured on his blog talk radio shows.

Philip suggested the NADA Convention as a means to stay ahead of the competition by learning about the new automotive advertising technologies and applications being introduced by the vendors and speakers that will be featured at the convention.  The 2010 NADA Convention is being held in Orlando, Florida this February 12th. through February 15th., 2010 at the Orlando Convention Center.  Additional information on the convention is available at the NADA website — http://NADA.Org — and their online pre-registration savings of $50 -$75 has been extended to January 27th., 2010.  Philip advised his online audience to register before the deadline to take advantage of the discount with the confidence that their investment of their time and money will provide a R.O.I. that can’t be duplicated by any online auto industry-centric venue; including his own AdAgencyOnline.Net.

Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies connected by the proprietary online communication/distribution system developed by Philip Zelinger in December of 2001.  The unique operating system that links these automotive advertising agencies was designed as a means to leverage the resources of the participating automotive advertising agencies, production partners and select automotive advertising vendors to allow them to compete with national automotive advertising agencies.  The resulting savings in fixed and semi-variable expenses coupled with access to a wide variety of production and creative resources for the member agencies was made possible through their use of online technologies that were developed to support the growing World Wide Web. 

According to Philip, these same technologies must be applied to the internal processes of auto dealerships to allow them to survive in a consolidating auto industry.  The combination of the resulting efficiencies realized in technology enhanced selling systems in brick and mortar auto dealerships integrated with their online showrooms and the newly developing automotive advertising applications being applied by automotive advertising agencies to promote their auto dealer clients on the Internet is the key to profitability today and survival tomorrow.  The NADA Convention allows auto industry vendors to present new cutting edge automotive advertising applications to auto dealers and automotive advertising agencies who are anxious to gain an advantage over the competition.  More importantly, in a consolidating auto industry auto dealers must sell more for less to satisfy budget conscious and better educated online car buyers and the technology being applied to sell vehicles on the Internet Super Highway is the way to do it!

The blog talk radio station featured on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time – is another example of how a new technology platform can enhance the reach and performance of an automotive advertising agency in today’s Internet driven marketplace.  Philip uses various blog talk radio shows in addition to his Lunch With Phil Discussing Automotive Advertising show including the “Automotive Advertising Experts” and “Lunch With Ralph Discussing Automotive Advertising” shows.  These programs serve as an online communication system for AAOL to share best practices and new vendor applications with his affiliates and site visitors surfing the web to get the inside story on the auto industry.  In addition, WAAOL attracts new vendors anxious to tell their story to the automotive advertising decision makers who follow the shows which allows AAOL to review cutting edge automotive advertising applications before competing agencies even know that they exist.

Several automotive advertising vendor clients of AAOL were discovered during their online reviews on WAAOL and most of them will be represented at the NADA Convention.  According to Philip, the NADA Convention is the perfect real world venue to launch new products and services and this year is no exception.

For example, ronsmap is a game changing online car buying/selling site for both consumers and dealers that has scheduled their product launch to coincide with the 2010 NADA Convention.  According to Philip, ronsmap makes car buying fast, comprehensive, transparent and live.  Their new technology gives consumers unparalleled buying and negotiating power over the car buying/selling processes including the opportunity to accommodate For Sale By Owner listings.  More uniquely, they provide auto dealers with an unprecedented level of sales intelligence on consumer leads while enabling them to promote and engage consumers via social networks. 

ronsmap is similar to other inventory based third party websites in that they offer the leverage of multiple inventories to enhance their S.E.O. vs. individual auto dealer websites, however, their proprietary application utilizes a unique map-like internal search engine driven by consumer preferences on a local level.  The site places all vehicles that fit the consumer’s search criteria on the same page with no premium positions offered to dealers to skew the search results.  Of equal value is the fact that they recognize today’s consumer preference for pull/push marketing with their incorporated social networking application — vBack.  Marketing to consumers in social networking communities requires resources, tools and skill sets to compliment and supplement auto dealer’s other online selling efforts.  ronsmap provides all of these elements in a cost effective, scalable manner while delivering consolidated market intelligence not currently offered through other resources.

Their vBack application leverages word of mouth marketing through the use of viral messages distributed through social networking.  They embed a social media engine directly within the vehicles posted on ronsmap as well as on the auto dealers individual websites.  vBack extends the auto dealers’ reach, promotes confidence for consumers through their solicited comments from their online friends on their contemplated vehicle purchase and it drives more consumers to the auto dealers websites.

Another new application being introduced on the ronsmap platform is SellersVantage.  This product allows auto dealers to communicate with online consumers early in their decision cycle.  It offers the dealer information on other vehicles and feature/benefits the consumer is looking for, market availability to determine if they have the only vehicle that fits the consumer’s needs including comparative pricing to know how they rank in the market before they open negotiations.  This process allows the dealer to improve their closing ratios and preserve profit.

Additionally, the Intelli-Leads developed by their applications include more than just the customer name, email address, contact information and questions about the vehicle that they are interested in.  They include market intelligence, comparative intelligence, social demographic and social profile intelligence that define the prospect and that allows the dealer to insure that their first offer in the online negotiation process is competitive while preserving gross profit.

Another vendor client of AAOL that will be launching new applications at the 2010 NADA Convention is SiSTeR Technologies.  Their “Video CarLot” is an automated video production platform with newly enhanced applications including vShock and VidBrid.  SiSTeR converts still pictures posted on the auto dealers’ website into professionally produced videos using human voice and video footage with embedded search words, meta tags and individual URLs assigned to each video.  The videos are posted on the auto dealers websites plus they are individually pushed through their dedicated API to You Tube and all third party advertisers that the auto dealer is marketing its inventory on.  The resulting enhanced S.E.O. to the dealer is obvious.

Other vendor clients of AAOL or preferred automotive advertising vendors on AdAgencyOnline.Net that will be represented at the NADA Convention include Bull Dog Marketing Technologies, Kihon Media, Argistics, DealMaker.Com, Laser Stream Videos, CityTwist and Gumiyo — amongst others.  The list of automotive advertising vendors that Philip intends to review is too long to list, however, he did reference them during his recent Automotive Advertising Experts show which is available for download at http://blogtalkradio.com/adagencyonline

Automotive advertising agencies know that they must apply cutting edge automotive advertising technologies to their online marketing plans that integrate with proven selling processes in their auto dealer clients’ real and virtual world showrooms but they don’t know where to find them.  According to Philip Zelinger, AdAgencyOnline.Net will provide an excellent filter to find the newest and the best but the NADA Convention is the place to see them all in one place and one time in an environment where the decision makers from both the automotive advertising agency and the vendor can sit across the table and work out the best deal for both.

For additional information on Ad Agency Online, LLC, the 2010 NADA Convention in Orlando, Florida or any of the vendors that Philip Zelinger will be representing or reviewing visit http://AdAgencyOnline.Net or contact Philip directly at 1-888-796-2228.  To quote Philip Zelinger, “Help is only a click away.  After all, what are friends for!”

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on the free automotive advertising resource / networking portal AdAgencyOnline.Net, will be speaking at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center. The auto industry focused event is scheduled from November 1st through November 03rd 2009. Philip’s session is planned for Monday in Room #211 from 11:00 AM to 12:15 PM and based on past performance it is suggested that attendees to the conference should show up early if they expect a seat.

Cliff banks, the Vice President and Editorial Director for Dealer Communications – the host of the conference – joined Philip recently on WAAOL’s premier blog talk radio show Automotive Advertising Experts to discuss the agenda in advance of the conference. The show with Philip and Cliff aired on Friday, November 23rd 2009 from 12:00 Noon to 12:30 PM EST. Automotive Advertising Experts has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who share their experience and insights into the changing auto industry. Philip and Cliff reviewed the speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition including some insights into Philip’s session which is posted on http://wwwdigitaldealerconference.com as follows:.

Presentation title: How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation

Sub-title: Learn How To Monetize Social Networking By Building Relationships Online To Improve Profits In Both Sales And Fixed Operations

Session description:

The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the WWW but monetizing the investment of time and resources needed to develop an acceptable R.O.I. has been a challenge. Dealership websites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership websites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated Social Networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.

Philip Zelinger Personal Bio:

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a GM and Dealer Principal and the last 10 years focused on digital marketing. Philip is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

Cliff Banks provided the following press release describing the upcoming event that was posted on AdAgencyOnline.Net in advance of the online interview with Philip:

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger explained why he supports the Digital Dealer Conference as well as AdAgencyOnline.Net, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows as well as those that will be joining me at the 7th Digital Dealer Conference & Exposition.”

Philip also used the interview with Cliff Banks to invite his audience to a “Post Party” during the conference co-hosted by FirstLook and Ad Agency Online on Sunday evening from 8PM to 10PM at The Hermitage Hotel in a private room near their Oak Bar. The 5 star hotel is only one block from the convention center and a number of automotive advertising insiders have already confirmed their attendance.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, many of whom will be attending the 7th Digital Dealer Conference as exhibitors or as invited speakers. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com and Cliff banks from Dealer Communications.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference & Exposition or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ##

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Ad Agency Online, L.L.C. is a national network of independent affiliated automotive advertising agencies linked together by their proprietary online communication and distribution system. The full service automotive agency sponsors an auto industry resource / networking portal, AdAgencyOnline.Net, to review cutting edge automotive advertising applications for consideration by their auto dealer clients.

In order to attract new vendor solutions Philip Zelinger, the President of Ad Agency Online, L.L.C., hosts a blog talk radio station – WAAOL, All Automotive Advertising News All The Time – that is featured on AdAgencyOnline.Net. The “Lunch With Phil Discussing Automotive Advertising” blog talk radio show is an open business meeting that reviews potential vendors for approval as a “preferred automotive advertising vendor” on the portal. The show runs every Monday through Wednesday from 12:00 Noon EST to 12:30 PM EST. The show scheduled for Wednesday October 21, 2009 will be reviewing a potential new vendor – Vesponse – during an interview with several of the key managers representing the new email / video R.O.I. analytic application.

About Vesponse

Vesponse Agency, LLC. is a privately held multimedia marketing solution that is based in Seattle, Washington. Their services offer the most compelling, and dynamic forms of online marketing, specializing in email marketing. They focus on gathering data to inform their clients about return on investment and how they can implement new strategies to achieve a much higher ROI using Vesponse technology. Vesponse will create, manage, and distribute any and all advertising media forms while providing deep analytics all the way down to unique viewership. They employ a team of highly professional, qualified, and motivated staff that will meet and exceed the expectations of their clients by delivering an enterprise class solution.

Philip only invites senior level managers or principals to interview on WAAOL. The value of having the originators and/or decision makers for the various technology platforms on the shows promises the audience an insight into their products and services that is not available through other sources. The following biographies were provided to Philip in advance of the show to familiarize him with his guests and to pass on to his affiliated automotive advertising agencies and auto dealer/vendor clients that follow the show religiously to listen and learn about the ever changing automotive advertising technologies that are required to preserve profitability in a shrinking auto industry.

About Brock Boehm, Director of Biz Dev, Vesponse Agency LLC:

Brock is extremely passionate about helping people but more importantly, helping businesses with their offline and online initiatives. He has helped all size businesses with online marketing efforts, including Flash, Interactive Media, Online Media, Website Design/Development, International and Domestic SEO/PPC Campaigns, Blog Management, Copywriting, Reputation Management, Ecommerce Consulting, Optimizing Copy, Print, Graphic Design and more. Outside of helping clients directly, he has also been the driving force to establishing many strategic partnerships along the way. He has had the pleasure of being helpful towards many Fortune companies online initiatives both internationally and domestically and working with in-house teams, including Novel, US Postal Service just to name a few. His ability to listen, understand, and being persistent allows him to put the Vesponse.com name in front of some of the largest companies in the world.

About Jason Villanueva, Co-Owner, Vesponse Agency LLC:

Jason Villanueva is a multifaceted business professional who specializes in email marketing. He has provided business class solutions to many companies with the realization of their return on marketing spent through multimedia email campaigns. Jason knows how difficult it can be to create and analyze effective email campaigns. He is committed to helping businesses maximize profits by consulting on email marketing strategies or providing email marketing services.

Philip explained his reason for selecting Vesponse as a potential vendor for his affiliated automotive advertising agencies, “The role of a full service automotive advertising agency has changed to keep up with the demands of an economically challenged auto industry. Return on investment, R.O.I., is a critical computation that must be managed and monitored to insure profitability with reduced automotive advertising budgets. The science that has evolved to take on the challenge of tracking the many new channels and marketing methods available on the WWW has forced automotive advertising agencies to expand their knowledge base and vendor relationships accordingly. Investments in Internet based channels, video and email is now dominating most limited automotive advertising budgets and Vesponse promises to focus on these critical areas.”

The following article was provided by Vesponse to explain their products and services to the supporters of AdAgencyOnline.Net and listeners of WAAOL.

Vesponse Agency, LLC. Announces New Multimedia Email Campaign Services With Analytics

Seattle, WA, October 21, 2009 – Vesponse Agency has developed a service that allows marketing and campaign managers to track and identify unique viewership on multimedia email campaigns.

Vesponse has developed a system that allows companies to track user interaction with video email campaigns. Along with the ability to track unique viewers, we also trend and test email campaigns to maximize their conversion rate effectiveness. The proprietary technology also allows Vesponse to track specific user interaction with video to include things such as start and stop times, average viewed, video scrub, times played, times paused, and any other pertinent data that is requested.

For additional information on Multimedia Email Campaign Services With Analytics, contact Brock Boehm or visit www.vesponse.com.

The list of previous guests interviewed on WAAOL include many of the most recognized automotive advertising experts in the industry as well as some new entries into the exploding automotive advertising technology sector, like Vesponse. Past guests included, Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson and Douglas Kinney from VinSolutions, Hal Howard and Don Pollock from New Wave Automotive, LLC, (NWA), Michael T. Fay from Colliers Abood Wood-Fay Real Estate and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook and Al Cantarella from AutoWebsitePlus.com.

The list is about to get longer according to Philip Zelinger, “The auto industry is consolidating their brick and mortar facilities in response to a shrinking economy and the government directed bankruptcy of General Motors and Chrysler. The solution to serving the needs of today’s and tomorrow’s car buyers can be found on the Internet Super Highway vs. yesterday’s local auto row. Automotive advertising agencies are challenged to replace conventional advertising like radio, T.V., Newspaper with online marketing messages. The key is to provide selling systems and processes that integrate the new “virtual showrooms” with the brick and mortar facilities all linked to the diverse channels available on the Internet to address a targeted audience. That solution is being provided by the automotive advertising vendors that I invite onto my shows.”

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net. His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Vesponse or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the blog talk radio station “WAAOL, All Automotive Advertising News All The Time” featured on AdAgencyOnline.Net, announced today that he will be interviewing Cliff Banks, the recently announced Vice President and Editorial Director for Dealer Communications, on this week’s Automotive Advertising Experts blog talk radio show. The pair of automotive advertising insiders will be discussing the many speakers and exhibitors that will be supporting the 7th Digital Dealer Conference & Exposition being held at the Nashville Convention Center November 1st through November 3rd 2009.

The show will air this Friday, October 23rd, 2009 from 12:00 Noon EST to 12:30 PM EST with live callers invited to ask questions of Philip and Cliff in a problem solution forum. The show has a growing audience of automotive advertising decision makers anxious to listen and learn from the invited auto industry insiders who are willing to share their experience and insights into the changing auto industry.

Cliff provided Philip with the following column that he authored for the Digital Dealer magazine announcing his recent move to Dealer Communications. In the article Cliff shared his vision regarding the changes that are impacting the automotive advertising and retail auto industry and his role at Dealer Communications to help Auto Dealers deal with them.

The Winds of Change

By Cliff Banks

Those of you that know me might be wondering why I’m writing a column in Digital Dealer magazine. That’s because – until last month – I had been with another magazine, competing vigorously against the Dealer Communications properties for nearly 10 years.

But, as we have all been reminded this year, “Change” is a constant in life, and this is one change I am excited about. I am happy to say, I am now the vice president and editorial director for Dealer Communications.

From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers. It’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to continue being the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.

I’ll be responsible for all of the editorial content for the company, including Dealer magazine, its digital initiatives, the six weekly e-newsletters, the digital magazines, webinars and the soon to be launched Dealer web portal.

You’re going to hear a lot about the web portal in the weeks to come. It will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.

In other words, anything you and your managers need to run your dealership, as well as selling and servicing more cars, you will find on our site.

We’re going to have the largest selection of best-practice, how-to columns written by the industry’s leading consultants. Just like you see in the magazines, the site will include profiles featuring innovative dealers and their secrets – at least, the ones they’re willing to share.

The Dealer web portal also will feature news, blogs, forums and social-networking communities, video, calendars and user-generated content, all segmented by department.

And we’re going to offer a mobile component that will let you access the site from the road.

The next two to three years will be an exciting time in this industry. And I predict 2011 through 2015 will be heralded as a golden era in automotive retail.

Most of you have restructured your businesses and your departments to be profitable in a year in which 9 million new vehicles are sold. Imagine what will happen when sales are back at the 12 to 14 million unit levels.

Dealers and vendors alike will be awash in money. With nearly 3,000 fewer dealers, many of you will be selling more vehicles than you ever thought possible.

Now is the time to begin instilling a winning culture in your organization. It’s also the time to refine and tweak your store’s processes, optimizing the dealership for when sales do come back.

Now also is the time to get the right staff in place. With thousands of dealership employees now looking for work, finding and keeping the right staff should no longer be an excuse. As one service director at a Ford dealership told me recently, he has the “pick of the litter.”

The point is, times such as this are when foundations are laid for future fortunes. That is our goal here at Digital Dealer — and its parent Dealer Communications. We want to provide you with all of the information you need to help you build those foundations.

To be honest, we’re building a foundation here at Dealer Communications also. In the end, it’s all about making money conducting business the right way – with integrity, brains and toughness.

Prior to joining Dealer Communications Cliff was a well known contributor for the Wards Automotive Group. Cliff’s addition to the Dealer Communications team was announced just recently in the following press release provided by Michael Roscoe, the President of Dealer Communications.

NASHVILLE – October 6, 2009 — Dealer Communications, the leading multi-media information source for franchised automotive dealers and managers, has named Cliff Banks as Vice-President and Editorial Director.

Banks will be responsible for the content side of Dealer Communications, including Dealer magazine and the company’s digital initiatives, overseeing six weekly e-newsletters, three existing digital magazines, three upcoming digital magazines, Webinars and its soon to be launched new Web portal.

The Dealer Web portal will feature blogs, podcasts, white papers, social networking, buyers’ guides, video, user-generated content, mobile content, news aggregation, archives and calendars all segmented by department.

The Dealer Web portal will be the “go to” online destination for dealers and general managers, as well as having micro-sites for Internet sales managers and e-Commerce directors, pre-owned managers, sales managers, F&I managers, service directors, fixed operations managers, parts managers and body shop managers.

“Everybody has access to the technology we will be using. Some companies are doing parts of what we will be doing. But the connection Dealer Communications has with this audience, America’s franchised dealers and managers…that is what will make our web portal the online destination. With Cliff Banks on board, we’ve got the right guy to ‘stir the drink,’” said Michael Roscoe, company founder and president. “He is an award winning journalist with nearly 20 years in the business. His writing reflects a strong passion for the automotive retail industry and its dealers. And most importantly, he is a hard-core pro-dealer guy.”

“From a market perspective, this has been a turbulent time in the automotive industry, especially for dealers,” Banks said. “It’s times such as this in which leaders step up. I believe Dealer Communications and its team is uniquely positioned to be the leading source of management information for dealers and their managers as we move forward in the 21st century. Frankly, I want to be a part of that.”

Dealer Communications is the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers over ten million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing. Dealer Communications also hosts the industry leading bi-annual Digital Dealer Conference and Exposition.

About Cliff Banks

Cliff Banks is an award winning journalist with nearly 20 years in the automotive retail industry. Banks spent the last nine years as an editor with the Ward’s Automotive Group, the last three as director of its retail publications. He is a featured speaker and moderator at industry events and is known for being a hard-core, pro-dealer advocate.

Cliff also provided Philip the following press release describing the 7th Digital Dealer Conference that will be reviewed during the interview on Friday.

Premier Event for Car Dealers Less Than Two Weeks Away

Digital Dealer Conference & Exposition features automotive retail’s leading practitioners

NASHVILLE — October 19, 2009 — Join 500 of the industry’s top performing dealers and managers at the 7th Digital Dealer Conference & Exposition at the Nashville Convention Center, November 1st-3rd, 2009.

The conference, whose theme is, “How to Get Ahead Today and Stay Ahead Tomorrow,” features the newest trends, cutting edge practices and tips from the leading minds in automotive retail.

Featuring numerous tracks, the 7th Digital Dealer Conference & Exposition offers valuable and practical information that will help every department in the dealership outperform the competition.

The agenda is packed with some of the automotive industry’s leading practitioners who are having great success in their markets. The conference also features speakers from outside the industry to help forward–thinking dealerships stay ahead of the curve.

Once again, a half-day “newbie” class will be held before the program even starts so anyone new to this side of the business (including dealers themselves) can get up to speed quickly and get the most out of the two days of powerful sessions presented.

And the super-successful first-time Peer Networking Roundtables that were featured at the last event in Las Vegas are available again in Nashville. Dealers will interact with peers from outside their markets discussing their biggest challenges and solutions. They’ll be able to pick each others’ brains to see what works…and what doesn’t, comparing metrics and results at tables of 10 with peers of similar-sized operations.

With nearly 60 exhibitors, dealers also will find the latest technologies and solutions that will improve their businesses.

For more information, visit http://www.digitaldealerconference.com/.

Digital Dealer Conferences and Exposition are held twice a year and are owned and produced by Dealer Communications, the leading multi-media information source for the automotive retail industry. Connecting with franchised automotive dealers and managers more than 10 million times per year, Dealer Communications publishes the monthly print Dealer magazine, and the Dealer e-zine, Digital Dealer e-zine and Dealer Fixed Operations e-zine. Online weekly newsletters include Dealer; Digital Dealer; DFO; Dealer Pre-Owned; Dealer F&I, and Dealer Sales and Marketing.

Philip Zelinger has been an invited speaker at the Digital Dealer Conference for four consecutive years. His session at the 7th Digital Dealer Conference is titled “How To Use Social Networking To Get Ahead By Building Your Brand And To Stay Ahead By Protecting Your Online Reputation – Learn how to monetize social networking by building relationships online to improve profits in both sales and fixed operations.” The following description of his session is posted on http://www.digitaldealerconference.com/ in the speakers section: “The shift from brick and mortar dealerships to Internet showrooms has been forced by reduced profit margins and a struggling economy. This seminar focuses on the solutions – not the problems – that have risen from the ashes of a shrinking auto industry.

Social networking has a place on the worldwide web but monetizing the investment of time and resources needed to develop an acceptable ROI has been a challenge. Dealership web sites are experiencing reduced visitors as online car shoppers have found other sources for the information they need. Customers are bypassing dealership web sites in favor of sharing experiences with likeminded shoppers before, during and after their buying/service experiences.

A properly orchestrated social networking program provides an excellent platform to build brand recognition and protect an auto dealer’s online reputation. A poorly constructed program will have the opposite impact. This seminar will provide a road map to a cost effective solution.”

About Philip Zelinger

Philip Zelinger is the president of Ad Agency Online, LLC and founder of AdAgencyOnline.Net. He spent 25 years as a GM and dealer principal and the last 10 years he has been focused on digital marketing. Zelinger is an expert on Internet technologies that improve selling process sourced from his social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time. As the author of two books on the auto industry, including “How to Sell a Car,” he is a recognized authority on market trends with the responsibility of selecting key vendors and applications for his dealer clients.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising. Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.” The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger. The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies. The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy, Laser Stream Video and Winked-In.Com; to name a few.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., The 7th Digital Dealer Conference or any of the preferred automotive advertising vendors previously reviewed on WAAOL auto dealers and automotive advertising agencies should contact Philip through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!” ###

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