Posts Tagged “CityTwist”

AdAgenyOnline.Net, a nationally recognized  automotive advertising resource / networking portal, reviews cutting edge automotive advertising technologies and vendor solutions on their hosted blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  This week’s Lunch With Phil Discussing Automotive Advertising show, moderated by Philip Zelinger, the President of Ad Agency Online, L.L.C., will feature a review of InstaQuote in an interview with Carlos Diaz, the founder of InstaQuote and the C.E.O. of Caryote.  The show is scheduled to air live on Wednesday, February 3rd, 2011 between 12 Noon and 12:30 PM EST.

Philip shared his reasons for reviewing InstaQuote as a possible conversion tool for his affiliated automotive advertising agencies and his online audience of automotive advertising decision makers. “To price or not to price on an auto dealer’s website is a question that automotive advertising agencies have already answered with a resounding yes.  Customers demand transparency in their online shopping experience and price is a question that must be answered almost before it is asked.  Some auto dealers stick to the old school philosophy of posting MSRP with an offer to contact them for their best Internet price.  Their intention is to preserve gross profit and incentivize the online shopper to contact them so the dealer can explain why price isn’t as important as their product and excellent service.  Unfortunately, today’s educated consumer knows that the best price is only a click away and they can service their vehicle anywhere after their purchase.  Although, why would they go to the dealer that wanted to overcharge them for the vehicle in the first place?”

“I am reviewing InstaQuote for an Internet Sales Manager who contacted me to ask if they could provide an efficient way to instantly quote a competitive price to his online shoppers as well as in response to his leads sourced from various third party providers.  Frankly, I am not a believer in auto response based systems, however sometimes limited staff and resources force a dealer to choose between an automated response or no response at all.  The solution lies in a hybrid of a timely response with a competitive price followed by a personal reply to fill in the holes and establish a relationship with the customer.  Customers soon discover that most dealers will “meet or beat” any legitimate price so their objective  quickly converts to finding a dealership that they are comfortable with.  Price still matters but people and process are more of a consideration for online shoppers who are compiling their short list of dealers to visit.”   

“InstaQuote is able to quote 100% of a dealers’ new vehicle Internet leads from their own site, the manufacturers’ site and third party marketing platforms in seconds.  They use proprietary multi-point information matching to ensure quotes are generated accurately in a very comprehensive conversion tool on the dealers website using a manufacture-grade configurator that follows business rules defined by the dealer to respond to all inbound inquiries.”

“Perhaps the most unique value offered by InstaQuote is the customer friendly format that the price is delivered in.  In addition to providing the price on the vehicle selected by the customer, they also quote several comparable vehicles as well as providing information on the dealer including a convenient Google based map and directions to facilitate a visit.  When combined with a comprehensive follow up system integrated into a process powered by a motivated staff and efficient CRM I can see InstaQuote as a key ingredient in the sales process.”

About Carlos Diaz

In early 2001, after the “dot-crash”, Carlos Diaz, the founder of InstaQuote was forced to enter the car business as a means to support his family and like most others who first enter the “business”, the transition was not easy. Mr. Diaz had over 7 years of web development experience having worked for such companies as General Electric and UGO.  Carlos was ahead of the curve with in-depth knowledge of the internet and programming. Now armed with car sales experience, he was a perfect fit for the internet department which, at the time, no other salesperson wanted to be part of.

Carlos quickly excelled in achieving his sales goals. However, he still felt the process was too complicated, which was due to his dealership’s refusal to let him answer the number one question presented by all online customers, “What is your best price?”. This was when the idea of a system that could provide price quotes to customers without dealer interaction came to his mind. This was the birth of InstaQuote.

For the next few years Carlos worked for various dealerships. He also continued to evolve InstaQuote from a simple access database to a full featured website designed to help him increase his personal sales goals.

In 2003, while working for a Honda dealership in New Jersey and after achieving numerous awards from both the dealership and Honda, he was taken aside by the VP of Operations and asked what his secret to success was.  Nervously he told the VP about InstaQuote, who proceeded to immediately promote Carlos to Internet Sales Manager on one condition, that he allow the dealership to use InstaQuote. A few months later, and after helping increase the dealerships status to number one in the nation, Carlos was promoted to Director of eBusiness Development.  Carlos managed six Business Development Centers for 7 franchises,  all powered by his InstaQuote system.

About InstaQuote

• Caryote Technologies, Inc. is a privately held, Phoenix, Arizona based corporation.

• The name Caryote (pronounced car-yote) is derived from the words “Car” and “Coyote” which was inspired by an encounter with a pack of 3 Coyotes on the day the company was formed.

Products/Services

InstaQuote was originally designed and developed in late 2001 as a way to enhance the overall car buying experience. It offers the user the opportunity to use the internet as a means to avoid in-dealer negotiation of a vehicle.

The InstaQuote Philosophy

1. Provide a high-quality, intuitive, and engaging email based quote that offers the perfect balance of information and interactivity to satisfy the customers immediate needs and promote dealer communication.

2. Incorporate the latest web based technologies that enhance the overall customer experience.

3. Introduce industry leading features that promote dealer transparency, such as finance and lease payment options.

4. Provide easy-to-use dealer controls that feature simple instructions and familiar layouts that mimic their existing processes for price setting.

5. Allow for simple integration and implementation into any dealer environment, which complements and enhances existing sales processes.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online and founder of AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Auto Industry Insiders”  and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Recent automotive advertising vendors represented by AAOL include; Argistics – AutoTransaXion, SiSTeR Technologies Video CarLot, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies,  Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, Laser Stream Video, ronsmap and IntellaCar; to name a few.

Previous guests interviewed on WAAOL include a growing number of automotive advertising experts.  Past guests included, Clayton Stanfield from EBay Motors, Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, consultant to the auto industry, Jeff Kershner, host of DealerRefresh.Com, Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bull Dog Marketing Technologies, Matt Watson from VinSolutions,  Michael T. Fay from Colliers International Of South Florida and their C.A.R.S. division, Matt Brown and Zack Powell from TheDealerDashBoard.Com, Mark Burack from Liquid Motors, Pat Ryan, Jr. from FirstLook, Al Cantarella from AutoWebsitePlus.com, Michael Roscoe and Cliff banks from Dealer Communications, Steven Munyan from HireTheWinners.Com, Todd Mathews from WideStorm, James Crouse from CloudOne, Brian Story from VehSmart, Mike Martinez from izmocars and most recently Jim Hughes from IntellaCar.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., InstaQuote or any of the preferred automotive advertising vendors previously reviewed on WAAOL contact Philip through AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net.  To quote Philip Zelinger, “Help is only a click away!”  ###

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Philip Zelinger, the President of Ad Agency Online, L.L.C.,(AAOL), and host of the blog talk radio station WAAOL, All Automotive Advertising News All The Time featured on the automotive advertising resource / networking portal http://AdAgencyOnline.Net , announced on his Lunch With Phil Discussing Automotive Advertising show that he will be integrating a special section on AdAgencyOnline.Net called “Auto Industry Insiders.”  Automotive advertising agencies are following their auto dealer clients onto the Internet Super Highway for the same reasons that auto dealers are following their customers there — to sell more vehicles and service.  The Internet is the media of choice to find information on anything automotive related.  Automotive advertising agencies need to keep up with new technologies to help them sell more vehicles and service with reduced staff and budgets so they are turning to social networking communities to find and share best practices to solve common problems.

Philip explained why he is adding the Auto Industry Insiders section to AdAgencyOnline.Net with direct links to what some might consider competing automotive advertising resource / networking sites. “Sharing best practices with the affiliated automotive advertising agencies supported by Ad Agency Online allows us all to leverage our individual resources and relationships.  I formed AdAgencyOnline.Net to enhance our online communication platform with the blog talk radio shows functioning as open business meetings where we could review present and pending automotive advertising vendor solutions.  Our success in discovering bleeding edge automotive advertising applications on WAAOL proved out our shared philosophy that a rising tide floats all boats and by opening our platform to the World Wide Web we expanded our network of friends exponentially.  I consider the growing number of auto industry and automotive advertising social networking websites as an extension of our own online community and resources.  Our Auto Industry Insiders section is my way of recognizing their contributions by hosting it as a Network Of Networkers made up of recognized auto industry insiders who have resources and best practices to share.  After all, what are friends for!”

The new Auto Industry Insiders section is expected to be live on AdAgencyOnline.Net on or before May 31st, 2010.  Presently, the following auto industry insiders and their associated networking sites have been invited to be featured in this communal information resource section:

Ralph Paglia, National Director of Digital marketing for ADP and host of ADM — http://AutomotiveDigitalMarketing.Com

Brian Pasch, CEO of PCG Digital marketing and host of http://www.InternetSalesmanager.Org

Jared Hamilton, a third generation Ford Dealer and host of http://DrivingSales.Com

Keith Whann, Attorney At Law – Founder of the law firm Whann & Associates LLC, located in Dublin, Ohio – and host of http://Auttr.Com

Jody Devere, President of Ask Patty and host of http://AskPatty.Com

Scott Monty, Head Of Social Media for Ford Motors and host of The Social Media marketing Blog — http://ScottMonty.Com

Chris Saraceno, Vice President/Partner Kelly Automotive Group and host of http://DealerElite.Net

All of the selected contributors to Auto Industry Insiders have established reputations in the auto and automotive advertising industry.  Their respective online networking communities have differing personalities and rules that govern their content and memberships, however they share their common goal to improve the auto industry that defines them as much as they define it.

Philip anticipates that there will be many more Auto Industry Insiders added to the site and he has designed the section to be easily expandable as these valued contributors surface.  “Frankly, I have a list of friends and other sites that I personally support and contribute to, however, these first honored participants represent a diversity of experience, resources and site regulations that govern their content which is complimentary and representative of a variety of specialized verticals within the auto industry and the automotive advertising industry that supports it.  My personal branding line of — What are friends for — reflects the opportunity that Auto Industry Insiders should bring to us all since the reciprocal links to our respective sites should enhance our individual S.E.O. as well as providing added value content for our communities.  Besides, combining business with pleasure is always a good thing; this is going to be fun!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, ArgisticsAutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., AdAgencyOnline.Net and their new Auto Industry Insiders section or any of the automotive advertising social networking communities supporting it contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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The role of automotive advertising agencies is changing along with the auto industry that they serve.  Philip Zelinger, the President of Ad Agency Online, L.L.C. — a national network of independent affiliated automotive advertising agencies and the host an automotive advertising resource / networking portal, http://AdAgencyOnline.Net — has taken an active role to educate automotive advertising agencies and their auto dealer clients about their changing roles in a consolidating auto industry that is shifting onto the Internet Super Highway vs. local car rows.

Philip is a nationally respected automotive advertising expert and highly sought after speaker and supporter of real world venues in the auto industry such as The Digital Dealer Conferences, NADA Convention, JD Powers Conferences, OEM Dealer Meetings, Dealer 20 Groups and automotive advertising classes at Northwood University.  He is also a regular contributor to online social networking communities in addition to his own http://AdAgencyOnline.Net including http://AutomotiveDigitalMarketing.Com ,  http://DealerRefresh.Com,  http://DrivingSales.Com,  http://www.InternetSalesManager.Org, http://Auttr.Com,  http://DealerElite.Net, Dealer Advisor Nation — http://danation.ning.com/, http://www.autodealerpeople.com/,  http://Just-Auto.com/ and Automotive News with their online publication, http://www.autonews.com/; to name a few.

Philip summarized his advice to his affiliated automotive advertising agencies to reinvent themselves and their offered products/services to their auto dealer clients on his recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that is featured on the blog talk radio station hosted on AdAgencyOnline.Net — WAAOL, All Automotive Advertising News All The Time.  “The only constant in the auto industry is change.  Of course human nature is also a universal constant, but since that is the fuel that powers most change in the auto industry it is already factored in and considered when I counsel my affiliated automotive advertising agencies to look to consumers for the answers.”

“Radio, T.V. and newspapers are no longer the media of choice for today’s Internet savvy consumers.   B2C messages online are filtered out in favor of C2C conversations in social networking communities that now dot the landscape on the World Wide Web.   Automotive advertising agencies must reinvent themselves as the resource that auto dealers rely on to navigate them onto the Internet Super Highway because that is where their customers are.  Keeping ahead of new technologies and applications that integrate selling processes between the real and the virtual world showrooms and inserting auto dealers into the conversations that make up the online marketplace must be job one for automotive advertising agencies who wish to serve their auto dealer clients in today’s challenging auto industry.  Radio, T.V. and print production has a shrinking role in an automotive advertising agency’s tool box and leveraged online production resources will eliminate them altogether in the near future.  Similarly, agency commissions earned from conventional media analysis and placement are being absorbed into the media providers as value added services for their auto dealer advertisers.  At the same time, automotive advertising budgets are being shifted to online digital marketing platforms with more verifiable sourced R.O.I. that is far superior to conventional media.  The writing is on the virtual wall and automotive advertising agencies must either read it, write it or accept their diminishing value in tomorrow’s auto industry.”

The Internet has empowered consumers to bypass auto dealers and even their most strategically placed marketing message in favor of online information resources that are not dependent on automotive advertising agencies or auto dealers for their content.  Initially, third party aggregators captured online auto shoppers attempting to avoid real and virtual world auto dealerships by collecting inventory from hundreds of auto dealers anxious to get their inventory in front of today buyers for new and pre-owned vehicles.  Consumers quickly realized the limitations of looking at vehicles in this kind of dealer-centric platform and the technology driven evolution of online marketing platforms soon provided more consumer-centric solutions.

A newly emerging online marketing platform that is quickly earning a reputation as a game changer is http://ronsmap that launched their Beta platform on March 01st, 2010.  The site has a unique user interface that mirrors a Google Map using a geo-targeted platform with pins representing every new and pre-owned vehicle for sale in a consumer controlled radius from their home or office.  ronsmap eliminates search engine fatigue by replacing pages of vertical lists of individual vehicles displayed as a result of a typical search on Google and other search engines — and/or on the now dated inventory marketing platforms like AutoTrader.Com — with a horizontal map that displays every vehicle in the same position at the same time. 

An even more unique advantage offered by ronsmap that favors consumer preferences is their ability to allow site visitors to select vehicles to drop into their short list for direct comparisons in price and product.  This new feature places all of the auto dealers and their vehicles on an even playing field with the customer in charge of the process of elimination to select a vehicle — and a dealer — that fits their needs without having to listen to a sales pitch from even a well meaning sales person. 

Finally, ronsmap allows auto dealers to monetize social media with their integrated Ask-A-Friend / Tell-A-Friend feature that invites car shoppers to share their vehicle selections with their online friends and family to assist them in their car shopping experience.   These C2C conversations pushed from ronsmap to Face Book and other social networking communities replace previous unsuccessful attempts by automotive advertising agencies to post B2C messages on the same social media platforms.

Automotive advertising agencies need to know about sites like ronsmap that offer a variety of free services including free vehicle listings and even basic leads with a guaranteed R.O.I. and a way to earn a seat at the social media table  More relevantly, they need to tell their auto dealer clients about them to justify their agency fees!  

Other technology driven applications automotive advertising agencies need to tell their auto dealer clients about that will allow them to sell more vehicles and service for less money and with less staff include DealerMouth.Com with their dealer hosted personal web sites for their staff, TeleTextSolutions with their dashboard tool that integrates telephone and SMS text messaging for more comprehensive and cost effective follow up, SiSTeR Technologies and their Video CarLot that provides an automated video production platform that converts the pictures on an auto dealer’s website into fully indexed and interactive videos using human voice pushed onto the search engines through their dedicated API with You Tube and a Face Book application that allows an auto dealer to display their entire inventory on non-offensive tab within the customers Face Book page, Argistics with their customer interaction platform that allows online shoppers to initiate a two way video conversation from within an auto dealer’s website that can accommodate a turnkey online transaction without having to drop the glass wall that empowers online shoppers to move forward in the negotiation process and GetAutoAppraise which provides site visitors with NADA sourced values for their trade-in while selecting suitable vehicles from the auto dealers online inventory to find a car to replace the one that they are selling.

Any one of these new online conversion and marketing tools can develop a superior R.O.I. to even the best written and placed conventional automotive advertising messages and/or online digital marketing campaigns.  Philip Zelinger summed up the value of these technology driven solutions and their importance to automotive advertising agencies who need to justify their agency fees to their auto dealer clients in today’s consolidating auto industry.  “Investing twenty five years as a General Manager and Auto Dealer Principal followed by operating a national network of independent automotive advertising agencies taught me the importance of protecting the bottom line; first for my clients and then for myself.  Many automotive advertising agencies still operate under the assumption that if they bring enough bodies to the front door then they have earned their fees.  In today’s consolidating auto industry; not so much!”

“Reduced sales volume and profit margins coupled with increased expenses demand that automotive advertising agencies must increase their areas of responsibility to include internal selling processes using systems to increase efficiencies across all departments in an auto dealership in both their brick and mortar facilities and their newly developing virtual showrooms.  You have to be in it to win it and for the foreseeable future the game is being played on the World Wide Web.  The most active lanes on the Internet Super Highway are those that lead to social networking communities that share information between automotive advertising agencies and auto dealers as much as they do for their customers.  After all, what are friends for!”

About Ad Agency Online, L.L.C.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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Automotive advertising agencies have learned that the Internet Super Highway is a two way street as evidenced by the growing number of automotive advertising focused social networking communities being hosted on the World Wide Web.  Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of an automotive advertising resource / networking portal — http://AdAgencyOnline.Net –  created his self described network of networkers based on their shared philosophy that a rising tide floats all boats and supported by his personal branding line of — What are friends for! 

Philip explained his reasons for contributing so much of his time to support automotive advertising focused social media in a recent blog talk radio show, Lunch With Phil Discussing Automotive Advertising, that airs on the blog talk radio station — WAAOL, All Automotive Advertising News All The Time — featured on AdAgencyOnline.Net.  “I have borrowed some of the best ideas that I ever had.  It took me twenty five plus years as a general manager and auto dealer principal followed by 10 years in the automotive advertising industry to accumulate the shared experience and wisdom of my friends which obviously shaped my own success.  I am not suggesting that I don’t have any original thoughts, but I am confessing that my role in my organization is to find and filter out the best ideas that I can while eliminating the ones that have been proven not to work.  Lessons learned with other people’s time and money vs. mine or my client’s is more efficient than relying on our own trial and error process to review automotive advertising technologies and applications for our consideration.  The next generation of automotive advertising decision makers can now access that pool of knowledge with a few clicks of their mouse to access social networking communities that include some of the best minds in the auto industry.  My personal branding line — what are friends for — has taken on new meaning and leveraged power when applied to the extended network of friends I have made in social networking communities made up of like minded automotive advertising professionals who are willing to listen and learn from each other so we can all presume to teach.”

Many professional social networking communities focus on specific areas within the auto industry allowing automotive advertising agencies to drill down to find relevant data and material in each community that is not duplicated in others.  Ralph Paglia, for example, developed his Automotive Digital Marketing network, (ADM), as an open platform for best practices across multiple verticals in the auto industry.  Representatives from O.E.M.s, General Managers of auto dealerships, Internet Sales Managers, automotive advertising vendors and nationally respected consultants all participate in an open forum with a different perspective on shared issues that benefits the entire community.  New automotive advertising vendors that have developed bleeding edge applications that are not yet on the radar of the mainstream media are able to platform their applications in forums that surface solutions to shared problems.

Other automotive advertising social networking communities are more targeted in their content.  Jared Hamilton’s DrivingSales.Com, for example, focuses on vendor evaluations enhanced by relevant posts that cover common issues in the auto industry in a problem / solution forum that references key vendor solutions allowing dealership managers to share best practices and rate their vendors.

Jeff  Kershner hosts DealerRefresh.Com with more controlled content sourced from him and his partner on the site, Alex Snyder.  The purpose and history of the DealerRefresh is posted on the site as follows: 

“DealerRefresh is for the car dealer Internet sales professional thriving for more information while looking to elevate their game. It’s also for industry professionals looking to keep up with some of the latest dealer industry news and trends. 

Since the very first published article on March 15th of 2004, we’ve been writing and discussing (with even the occasional debate) best practices for leveraging Internet marketing and new age sales processes within the car dealership.  Prior, there was no other site that brought other automotive Internet sales professionals together in one virtual spot. For that reason, DealerRefresh was born; the very first website of its kind, dedicated to the internet sales and marketing professionals grinding away everyday at the dealership.  Over the years, DealerRefresh has grown and matured into what it is today and is now one of the most recognized websites within our industry.

From internet marketing best practices for your dealer, what works with SEO and car dealer search engine marketing, how online video fits into your dealer’s landscape to online reputation management for your dealership; if the topic has not been recently written about, check the archives or submit your suggestion of topic to discuss using Ask/Answer. And just released…the ALL NEW DealerRefresh Dealer Technology Forum.

DealerRefresh also hosts an array of guest postings. We love to hear from industry experts and other Internet Sales Managers that are passionate about their jobs and how they’re elevating their dealer to another level.”

InternetSalesManager.Org, (ISM), is another highly respected site hosted by a nationally recognized expert in S.E.O., Brian Pasch.  This automotive advertising resource portal has proven itself to be a valued resource for automotive advertising agencies billing itself as the “Car Dealer Social Network.”  Many reciprocal links to other sites that provide leveraged resources for members, such as the Automotive Advertising Network recently developed by Brian Pasch, Sean Wolfington and David Boise, also serve to differentiate ISM from other automotive advertising social networking communities.

Automobile dealership groups are also sharing best practices using social media.  The Kelly Automotive Group – with the guidance of Chris Saraceno – formed  a social networking community titled DealerElite.Net.  According to their description of themselves on the site, “This community is an automotive dealer, vendor, trainer, manufacturer, car enthusiast, and customer social network. It is a place to share ideas, discuss industry best practices, and connect with other automotive professionals. It is where the best and the brightest in the automotive industry collaborate. Engage yourself now at Dealer Elite!”

According to Philip Zelinger, “The latest — and perhaps the greatest — social networking site to be added to the World Wide Web is a new forum — Auttr.Com –being created by Keith Whann. The site features a unique platform to share best practices called Auttr TV which combines the value of video with quality content sourced from Keith Whann who has taken on the persona of — The Car Counselor.” 

Auttr describes their unique  T.V. resource channel as follows:  “Now you can view auto industry related videos at the click of a mouse.  Videos featuring industry experts such as Keith Whann, The Car Counselor.  The Car Counselor has answered questions for dealers and consumers from across the country on a wide variety of topics related to motor vehicle dealerships and the car buying process.   You can also watch live presentations on Auttr TV.  And now, here is all of the information in one place for you.  Stay tuned for more information!”

About Keith Whann

Keith Whann, is the founder of the law firm Whann & Associates LLC, located in Dublin, Ohio.

Over the past 24 years, Keith has become a leading national authority on motor vehicle and consumer protection issues.

Keith has conducted hundreds of seminars across the country and appeared as a featured speaker on a wide variety of topics affecting the industry. He has spoken at conventions and meetings for over 50 national and state motor vehicle industry related trade associations and regulatory agencies dealing with complex automobile industry issues. Many of Keith’s presentations have been filmed and broadcast on the NIADA.TV network, including the 2005 and 2006 National Dealer Compliance and Profitability Expos; which Keith developed and moderated. He has also developed numerous training and compliance programs for the motor vehicle industry. He is currently developing a series of tools and compiling various resource materials to assist motor vehicle dealers with business, legal and compliance matters.  For consumers, Keith is working on materials to help them understand how a dealership operates and tools to assist them in the car buying process.

Keith has authored numerous articles which have been published in trade journals including Used Car Dealer Magazine, World of Special Finance Magazine, Ward’s Dealer Business and Used Car News, to name a few. His monthly columns discussing compliance issues and providing legal updates to the industry appear in publications across the country.

In addition to his role as The Car Counselor to the motor vehicle industry, Keith serves as General Counsel for the NIADA (a position he has held since 1996), is CEO and General Counsel for Columbus Fair Auto Auction in Columbus, Ohio; and is the Compliance Officer for Finance Express.

Philip Zelinger hosts his own nationally recognized advertising resource/networking portal, AdAgencyOnline.Net, that reviews automotive advertising vendors and new technologies on several blog talk radio shows featured on the site’s blog talk radio station — WAAOL, All Automotive Advertising News All The Time.  The shows include — Lunch With Phil Discussing Automotive Advertising,  Lunch With Ralph Discussing Automotive Advertising and Automotive Advertising Experts.  These online open forums with automotive advertising insiders attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

Ad Agency Online, L.L.C., (AAOL),  is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., the vendors on AdAgencyOnline.Net or any of the automotive advertising social networking communities referenced in this article and supported by Philip Zelinger contact Philip directly at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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AdAgencyOnline.Net is a respected automotive advertising resource / networking portal supported by Ad Agency Online, L.L.C.,(AAOL), a national network of independent automotive advertising agencies, production partners and select vendors.  The affiliated offices of AAOL are linked by the online communication / distribution system developed by Philip Zelinger, the president of AAOL and the host of the blog talk radio station hosted on the portal, WAAOL, All Automotive Advertising News All The Time.  The blog talk radio shows featured on WAAOL usually focus on bleeding edge automotive advertising technologies that, according to Philip, “Blur the line between the real and the virtual world.”  However, this week’s Lunch With Phil Discussing Automotive Advertising show scheduled to air Wednesday, May, 05, 2010 between 12:00 Noon EST and 12:30 PM EST will be discussing a new automotive advertising vendor, Phone-up Ninjas, that focuses on old world telephone techniques that may have been overlooked in today’s Internet driven marketplace.

Philip explained his reason for reviewing Phone-up Ninjas and for scheduling his pending interview with Jerry Thibeau, their President and Founder.  “Automotive advertising agencies have accepted a new role in today’s challenging economy that includes whatever it takes to sell vehicles and service.  Automotive advertising agencies can no longer limit their areas of responsibility to bringing traffic to the front door.  Internal selling systems integrated with technology driven processes that link their virtual online showrooms with their brick and mortar facilities share a common element that has survived intact on the Internet Super Highway — human nature.  The people part of any process is often the weakest link and telephone skills are still an integral component of communication systems in real and virtual world auto dealerships.

“New customer interaction platforms, like AutoTransaXion provided by our vendor client Argistics, offer a two way video online transaction platform that promises to push through the glass wall between salespeople and their online shoppers.  The expectation is that developing online transaction tools, such as AutoTransaXion, will eliminate the need for online sales people to disengage from their initial customer interaction with an email to deliver information or even a telephone call to schedule an appointment.  Unfortunately, the vast majority of today’s buyers still prefer to keep the glass wall up between themselves and the sales person to allow them time to make a decision; and that is where and why most dealerships drop the ball.”

“The people skills needed to maintain control over a customer have always been important.  However, the Internet has empowered consumers with the ability to gather information from sources other than the auto dealer so now they are critical to the survival of an auto dealership in today’s challenging economy with reduced sales volume and profit margins.  Today’s educated consumer demands that all online communications, including telephone calls to gather information not provided on the websites, are transparent and relevant.  Sales people still need to provide information about themselves and their dealership to differentiate them from competing online dealerships and information resources, however there is a fine line between relationship based selling and self serving sales hype; that’s where Phone-up Ninjas comes in.”

“Automotive advertising agencies and their auto dealer clients understand the importance of maintaining telephone skills.  Telephone training has always held a priority position in any comprehensive plan.  You must inspect what you expect and managing and monitoring telephone calls, both in-bound leads and out-bound follow-up, is job one for many sales managers.  However, the immediacy of today’s Internet demands and the limited tolerance of online shoppers have required more management oversight and support than previously needed or even possible give the limitations of monitoring systems and processes in most business development and/or call centers.  Phone-up Ninjas provides a combination of one-on-one training, outsourced resources and web based managing / monitoring functions that promote best practices with easily accessed R.O.I. analytics to prove that the job is getting done.”

AdAgencyOnline.Net will continue to focus on bleeding edge website conversion tools and lead generators in addition to AutoTransaXion.  GetAutoAppraise, for example,  provides NADA sourced appraisal values for online consumers with inventory information to select a replacement vehicle with their consumer friendly lead generator tool.  Similarly, we will continue to advise our auto dealer clients to invest in online lead sources like our vendor client ronsmap — which is a game changing consumer-centric inventory based marketing platform powered by social media — and SiSTeR Technologies with their automated video production platform producing interactive videos posted on an auto dealer’s website as well as individually indexed onto the search engines with their dedicated API with You Tube driving leads back to the dealer’s CRM.  However we also need to insure that when the leads are generated that they are handled properly on the telephone when warranted.  Phone-up Ninjas fits perfectly into our promise to blur the line between the real and the virtual world with their combination of best practices and technology to create efficiencies needed to maximize the R.O.I. for our clients before, during and after the sale.”

About Jerry Thibeau

Mr. Thibeau first entered the automotive world in 1985 selling Subaru’s in Waterville, Maine.   Jerry eventually decided to move to Rochester, NY where he quickly became a top producer at Holtz House of Vehicles selling Mazda’s and Volvo’s.  Over the years Jerry has worn many hats in the dealership world.  The last seven years have been spent as a consultant and coach working with sales people and managers on the effective techniques associated with the phone, Internet and CRM usage. Jerry has personally trained well over 10,000 dealership personnel during the last seven years. While visiting dealerships, Jerry will often get on the phone and start scheduling appointments with customers, thus earning him the nickname, “The Phone Ninja.”  This of course is why he decided to name his training company “Phone-up Ninjas.”

About Phone-up Ninjas

Founded by Jerry Thibeau in 2009, Phone-up Ninjas specializes in helping dealerships increase appointment production by teaching salespeople and managers how to effectively schedule more appointments using the telephone and Internet.  What sets Phone-up Ninjas apart from their competition is how they will work with dealers after the initial training to ensure the proper techniques are being utilized by dealership personnel.  With their Coach-a-Call program, they will listen to, coach and score real sales calls as they are handled by salespeople.  Current clients are experiencing a 50 to 100 percent increase in appointment production on phone and Internet leads.  Here’s an example of a salesperson who has taken his game to the next level: http://phoneupninjas.com/members/review.php?coachingid=546&rcode=ZYWCivtNpm5IAES

About Philip Zelinger

Philip Zelinger is the President of Ad Agency Online, L.L.C. and the founder of  AdAgencyOnline.Net.  He invested 25 years as a General Manager and Dealer Principal followed by his last ten years in the automotive advertising industry learning from the teams that he built so he can now presume to teach on forums like AdAgencyOnline.Net.  His role as a “Dealer Coach” is enhanced by his hosting a nationally recognized auto industry social networking portal and blog talk radio station – WAAOL, All Automotive Advertising News All The Time.  As the author of two books on the auto industry, including “How To Sell A Car – a Career Guide to The Automobile Industry,” he is a recognized authority on market trends and developing technologies with the responsibility of selecting key vendors and applications for his dealer clients as well as forming strategic partnerships for his vendor clients to leverage their shared resources to help them bring their products and services to market.

About AdAgencyOnline.Net and Ad Agency Online, L.L.C.

AdAgencyOnline.Net reviews automotive advertising vendors and new technologies on several blog talk radio shows in addition to the Lunch With Phil Discussing Automotive Advertising.  Other shows include “Lunch With Ralph Discussing Automotive Advertising” and “Automotive Advertising Experts.”  The shows attract automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that listen to WAAOL to find vendors, applications and technologies to maximize the R.O.I. for their automotive advertising dollars.

AAOL is a national network of independent affiliated automotive advertising agencies linked by an online communication / distribution system developed by Philip Zelinger.  The proprietary operating system that powers AAOL was designed to reduce fixed and semi-variable expenses for full service automotive advertising agencies.  The developing technologies that enhanced the performance of the independent automotive advertising agencies linked by AAOL has served as the role model for the solutions suggested on AdAgencyOnline.Net and represented by AAOL to their affiliated automotive advertising agencies when serving their auto dealer clients.

Ad Agency Online L.L.C is focused on discovering and representing new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry. Some of the automotive advertising vendors represented by AAOL include ronsmap, SiSTeR Technologies Video CarLot, TeleTextSolutions, DealerMouth, GetAutoAppraise.com, Argistics – AutoTransaXion, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, Kihon Media, CarFolks.Com, Ai Dealer and Laser Stream Video; with more being added weekly.

For more information on Philip Zelinger, Ad Agency Online, L.L.C., Phone-up Ninjas or any of the vendors on AdAgencyOnline.Net contact Philip at http://AdAgencyOnline.Net.  Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor” on AdAgencyOnline.Net and/or to hire/join Ad Agency Online, L.L.C. to represent them can contact Philip Zelinger at pzads@bellsouth.net, or call him at 888-796-2228.  To quote Philip Zelinger, “Help is only a click away!  After all, what are friends for!”  ###

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