Posts Tagged “colliers abood wood-fay real estate”
Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bulldog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, C.A.R.S., CarFolks.Com, CityTwist, colliers abood wood-fay real estate, DealerRefresh.Com, DealMaker.Com, DrivingSales.Com, EBAy Motors, EveryCarListed.Com, Gumiyo, Jared Hamilton, Jeff Kershner, laser stream video, Lead Scoring, leadconverter, NADA, nada-24, NeoSynergy, new wave automotive, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, veeple, Video CarLot
AdagencyOnline.Net has expanded its focus beyond automotive advertising in response to requests for help from auto dealers who are more concerned in making payroll than in selecting next month’s creative. www.AdAgencyOnline.Net has an earned reputation in the auto industry as “The One Stop Site For All Of Your Automotive Advertising Needs.†According to Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of AdAgencyOnline.Net, his association with Colliers Abood Wood-Fay Real Estate and their auto industry focused group – Colliers Automotive Real Estate Services, (C.A.R.S.) reflects his redefined role of a “full service†automotive advertising agency in today’s troubled auto industry. Philip has directed his affiliated automotive advertising agencies to assist their auto dealer and vendor clients to improve their R.O.I. wherever they can and that includes evaluating all of their assets, including real estate, to find much needed working capital to continue operations.
Agency Online, L.L.C. supports AdAgencyOnline.net as an added value service for their auto dealer clients. The initial purpose of the free automotive advertising resource / networking portal was to review automotive advertising vendors that offer cutting edge automotive advertising applications on their blog talk radio station, “WAAOL, All Automotive Advertising News All The Time.†This week’s “Lunch With Phil Discussing Automotive Advertising†show that ran on Tuesday, February 10th, 2009 focused on a new auto industry business development group – New Wave Automotive, LLC, (NWA), – that is in preliminary talks with C.A.R.S. and Philip Zelinger to represent them in helping auto dealers looking for capital to maintain operations by matching them with their investor partners who are ready willing and most importantly able to purchase auto dealerships when many other potential buyers have run for cover.
C.A.R.S. was selected as a preferred vendor on the free automotive advertising resource/networking portal and they have already started reviewing properties being considered by NWA. Philip has previously interviewed Michael Fay, the President of C.A.R.S., on WAAOL and they discussed their shared history on both a personal and a professional level. The conversation resulted in Philip Zelinger activating his Real Estate license to join C.A.R.S. as a consultant in future auto dealer buy/sell opportunities being considered by NWA and other interested parties.
Mr. Zelinger explained his reasons for accepting C.A.R.S. as a preferred auto industry vendor on AdAgencyOnline.Net, “Ad Agency Online, L.L.C. recognizes the need to service their auto dealer clients beyond the scope of conventional automotive advertising. Most automotive advertising agencies limit their role to delivering an automotive advertising message. As a result of my retail automotive background, our focus has always been on maximizing the R.O.I. for our clients in our retainer as well as in their automotive advertising. In today’s shrinking auto industry real estate is often the largest investment an auto dealer has. Our ability to introduce our auto dealer clients and site visitors to a commercial real estate firm with the resources and focus in the automotive industry that C.A.R.S. provides enhances our value to our clients and reaffirms our priority to protect their interests beyond just their automotive advertising.â€
About Colliers Abood Wood-Fay Real Estate
Colliers Abood Wood-Fay is an independently owned and operated business and affiliate member of Colliers International, one of the largest commercial real estate firms in the world with $2 billion in revenue, $73 billion in transaction volume and over 868 million SF under management. More specifically, C.A.R.S. has generated more than $200 million worth of business in the automotive vertical during the four years that they have specialized in the auto industry in spite of recent challenging market conditions. Performance like that warranted their inclusion as a preferred vendor on AdAgencyOnline.Net and justified Philip’s decision to recommend them. Philip’s confidence in C.A.R.S. is further enhanced by Philip’s relationship with Michael Fay which extends over thirty years including a shared experience as an associate in his original offices, Wood-Fay Realty.
C.A.R.S. offices provided the following two articles and an internal memo that represents recent transactions and references market conditions that support their business model;
South Florida Business Journal – October 20, 2008
http://southflorida.bizjournals.com/southflorida/stories/2008/10/20/story6.html
Sponsored by Musibay
High gas prices and the credit market meltdown have largely caused the perfect storm for car dealers. Two sites in south Miami-Dade County are now on the market – and as many as 12 may soon join them, one brokerage says. Colliers Automotive Real-Estate Services Group, run by Coral Gables-based Colliers Abood Wood-Fay, is marketing the Autocity Buick Pontiac GMC dealership across from The Falls.
Brokerage President Mike Fay said there are 12 other dealers in Miami-Dade and Broward that are interested in selling their sites. Autocity is also looking to sell its 4-acre site at South Dixie Highway and Southwest 305th Street in Homestead. Both sales are part of a consolidation strategy. Operations are being moved into the Saturn dealership at Southwest 200th Street and South Dixie Highway. All the GM brands will be under one roof, said CB Richard Ellis Senior VP Paco Diaz, who is marketing GM’s site at 305th Street. Industry analysts have seen the writing on the wall for some time.
Global business advisory firm AlixPartners reported in a May study that the weakened dollar, higher manufacturing costs and a slowdown in auto sales were conspiring to turn 2008 into one of the auto industry’s toughest years. The study predicted a drop-off of 1 million units for the year. Consumers were also switching from trucks and SUVs to smaller, lower-margin vehicles, resulting in less revenue for the automakers. As a result of consolidation trends, the remaining dealers are not likely to weigh in to pick off their competitors. But, Colliers has no shortage of interest in the site near The Falls.
The property, at 13401 S. Dixie Highway, covers 5 acres and is being marketed for sale at $23 million. That’s a far cry from the 4 acres GM owns to the south, which has a list price of more than $4 million.
Pricing by proximity Colliers senior director Owen Cone said the price for the parcel across from The Falls is justified because of its proximity to Palmetto Bay and Pinecrest, two of Miami-Dade’s wealthiest enclaves. The high volume of car traffic that frequents the area also adds great value, specifically for anyone seeking to develop retail.
Cone said the ideal redevelopment would be a vertical retail complex like Dadeland Station, which features a handful of big boxes, including Best Buy and Target. He is currently in negotiation with three potential buyers. Cone would not comment on whether Jeff Berkowitz, developer of Dadeland Station and another similar project on South Beach, was in the running. Diaz also sees the retail potential for the GM site he is marketing in Homestead. He said the 4-acre property is zoned for the city’s highest density, which would make it suitable for a mixed-use commercial project. It’s also in a high-traffic area where two shopping centers, one anchored by Publix and another by Sedano’s, are located.
Colliers is helping to broker the sale of Coral Gables Lincoln Mercury, at Ponce de Leon Boulevard and Bird Road, to commercial developer Hines. Hines has the property under contract, confirmed Judy Zeder, a real estate agent with Esslinger Wooten Maxwell. She would not talk price or provide other details, referring questions to Jay Ziv at Colliers. Ziv would not comment for this story. A call to Hines was not returned by deadline.
Colliers also recently handled the sale of the former Toyota site, at 150 N.W. 79th Ave., next to Mall of the Americas. The 5.5-acre property, which was sold to Leon Medical Centers for $11.9 million, is being redeveloped as an office building. Cone said more dealerships will fall in the coming months. “These are longstanding sites,†he said. “This is about a realignment of the dealership business.â€
Dealership closings create new land opportunities; September 30, 2008 By Eric Kalis
Turmoil in the auto industry is rippling far beyond Detroit as dealership cutbacks and consolidation are putting sizable chunks of South Florida real estate in play. Domestic automakers Ford Motor and Chrysler, struggling to compete with more fuel-efficient imports and rising gas prices, hope to save money by combining dealerships across the county. That strategy is putting more dealership properties on the market in the middle of a downturn and creating opportunities for real estate brokerages in a tough commercial market.
In the past year, Colliers Abood Wood-Fay and ComReal have formed groups that focus on brokering dealership property sales. “Several years ago, dealers could close down and, with the real estate being worth more than the dealership itself, locate somewhere else,†said Mike Fay, principal of Colliers Abood Wood-Fay, which launched Colliers’ Automotive Real-Estate Services Group (or CARS) to specialize in dealership transactions. “Today is a much different game,†Fay said. “A lot of changes have come on the manufacturing side and from consolidation. Much of the real estate movement is coming from the consolidation of different manufacturers under one roof, such as Jeep, Dodge and Chrysler. We’re helping liquidate the excess real estate for dealers.â€
Colliers has about $100 million worth of dealership transactions pending, according to Owen Cone, senior director of CARS. Cone also said he expects to complete several “big transactions†in the next six to eight months. Some of the group’s completed transactions: • Hines Development’s $26 million purchase of the Coral Gables Lincoln-Mercury site. • Bill Ussery’s $6.5 million purchase of a dealership in Cutler Ridge that became Bill Ussery Mercedes. • The $22 million sale of the Williamson Cadillac dealership to the developers of Downtown Dadeland. Colliers is looking for buyers for a 5-acre parcel at 13401 S. Dixie Highway in Pinecrest that used to be a General Motors dealership and a 9-acre property in Homestead that was home to Blake Chevrolet Cadillac. Led by Chrysler, domestic auto sales fell for the 10th consecutive month in August. Chrysler posted a 34.5 percent drop in sales from August 2007 to August 2008. Over the same period, Ford sales declined by about 27 percent, with much of the decrease coming from truck and SUV sales, and General Motors’s sales fell by 20.3 percent.
One prominent Miami dealership that could end up on the market is the former site of Miami Lincoln Mercury at 8101 NW Seventh Ave. Metro Ford, which owns a dealership down the street, is buying the Miami Lincoln Mercury dealership in a transaction expected to close today. Miami Lincoln Mercury’s approximately 4-acre property was not part of the deal. Other terms of the purchase were not disclosed.
Metro Ford’s dealership will now be called Metro Ford Lincoln Mercury. New Jersey-based Holman Enterprises, which had owned Miami Lincoln Mercury since 1959, has not decided what to do with the real estate, vice president Glenn Gardner said. Gardner cited increased competition, a shift in consumer demand for imports and the soft economy for the decision to sell. Metro Ford’s purchase of Miami Lincoln Mercury is in line with the automaker’s plan to reduce the dealerships it owns by integrating stand-alone Lincoln-Mercury stores with Ford locations.
Ford has cut its inventory of dealerships by 400 in the past two years, according to trade journal Automotive News. Domestic automakers are being forced to adapt to the shift toward more fuel-efficient cars, said Tony Garcia, the former owner of Dadeland Chevrolet who now heads ComReal’s new division focusing on dealership properties. ComReal launched the group a month ago. “Buyers at this point are more interested in franchises that have more fuel-efficient cars, and we see brands planning for it,†Garcia said. “A company that has made money in the past selling trucks is a hard franchise at this point. They have to revamp the whole product line, which may take a few years.†“It is more difficult to get the proper leasing or financing this year than before,†Garcia added. “A lot of the dealers who have been in business many years and had done well are reaching the point where they can cash out. The right buyer can persuade a lot of dealers to sell.â€
“The trend to sell accelerates, investors and users outside the automotive industry are being pursued by brokers looking to sell dealership properties, Cone said. “It is all site-dependent,†he said. “In some cases, the obvious highest and best use is not a dealership. This area does not have a lot of large tracts available, so these properties lend themselves to retail use. Some retailers, such as discount warehouse clubs or supermarket chains, are doing well in this economy and aggressively expanding. We are seeing a tremendous amount of interest from certain retailers.â€
Cone and Kris Wagner in July brokered the $11.9 million sale of a 5.5-acre site next to the Mall of Americas in Miami. The former home of Expressway Toyota, at 150 NW 79th Ave., was purchased by Leon Medical Centers, which provides health care to Medicare patients. The few dealerships buying properties are those that sell foreign cars. Last week the 14.28-acre site of Maroone Nissan of Kendall in Palmetto Bay sold for $2 million to the owners of Honda and BMW South Motors. More sites are becoming available.
Bill Heard Enterprises of Columbus, Ga., last week shut down 13 dealerships, including a Chevrolet dealership in Plant City near Tampa that had been in operation since 1919. Bill Heard, the largest Chevrolet dealer in the U.S., also operated in Alabama, Georgia, Nevada, Tennessee and Texas. The potential for alternative uses — along with strict state laws restricting where dealerships can be located — have helped maintain property values despite auto sales slumps, said attorney Greg Humphries, a partner in the Orlando office of Shutts & Bowen and head of the firm’s corporate transactions department. Humphries said he has worked about 300 dealership acquisitions, including several in South Florida, he said. Although he declined to disclose the transactions, Humphries represented dealership owner Phil Smith in the May purchase of the 6.28-acre Ralph Buick dealership property in Delray Beach for $9.25 million, according to Palm Beach County property records.
One thing helping prop up the market for dealership sites is a state law that restricts relocations. Dealers have to demonstrate to the state’s Division of Motor Vehicles that they have a compelling need to relocate when they want to move more than two miles away from their current location. The law also gives neighboring dealers the right to appeal the construction of new dealerships. “If a dealer wants to relocate without going through the protest process, it is a lot harder to move an existing store or add a new store,†Humphries said. That helps “maintain prices,†he added. Operating a conventional dealership requires so much land, according to Garcia, dealers in South Florida will have to start buying smaller parcels and building vertical dealerships. “I think that is the way of the future,†he said. “The only one [in the region] to do it correctly is The Collection in Coral Gables. If you travel to big cities in Europe, there’s no such thing as a dealership the way it exists in the U.S. With a vertical building sometimes the service area is underground and the showroom at street level. You’ll see more of that here as time goes on.â€
Eric Kalis can be reached at (305) 347-6651.
Source: Daily Business Review, www.dailybusinessreview.com
Real Estate Investor eyes Gables dealership property October 09, 2008 By: Eric Kalis
Giant real estate investor Hines Interests is in talks with the owners of a Coral Gables auto dealership property to expand the developer’s South Florida real estate portfolio. Privately owned Hines, which owns and operates the Doral Corporate Center and several other commercial properties in the region, wants to buy four parcels that comprise the Coral Gables Lincoln Mercury dealership. The properties are controlled by the family-run 4001 Corp., whose principals are John, Paul and Thomas Schaefer, according to state corporate records. The Schaefers own the dealership’s real estate but do not own the auto retailing franchise. The Schaefers could not be reached for comment.
In the first step toward assembling a larger site, Hines closed in March on the $5 million purchase of four adjacent properties from Coral Gables-based Santisteban Ltd., an entity controlled by Gregorio Santisteban, according to Miami-Dade property records. Included in the March transaction were two parking lots totaling 6,342 square feet, a 4,620-square-foot warehouse built in 1948 on a 0.14-acre lot and a 4,009-square-foot vacant parcel zoned for industrial use. All four properties are located in the city of Miami, while the dealership is in Coral Gables.
Commercial real estate brokerage Colliers Abood Wood-Fay, which is representing 4001 Corp. in the negotiations, last week included the 3-acre dealership property on a list of recently completed transactions. The reported price was $26 million. That listing — and the reported value of the deal — is erroneous, said Hines spokeswoman Kim Jagger, who acknowledged that negotiations are ongoing. She declined to disclose additional details until the deal is complete. “It is a company policy not to discuss deals that are still in progress,†Jagger said. Colliers broker Jay Ziv declined to comment about the deal. If the deal for the dealership site closes, the future of the dealership could be in question, since Houston-based Hines focuses on office and retail development and management.
Hines built the Wachovia Financial Center in downtown Miami and manages the Airport Corporate Center in the Airport West section of Miami. Hines developed and manages a mixed-use building at 2525 Ponce de Leon south of Miracle Mile. The 250,000-square-foot building’s tenants include the law firms Adorno & Yoss and Kozyak Tropin & Throckmorton and the financial services firm Raymond James & Associates. Coral Gables Lincoln Mercury continues to operate normally.
Domestic automakers are struggling to compete with fuel-efficient imports and rising gas prices. Ford Motor, which builds Lincolns and Mercurys, and Chrysler are two companies that are consolidating dealerships across the country to save money. That’s resulting in more dealership real estate hitting the market.
Late last month, Miami Lincoln Mercury at 8101 NW Seventh Ave., which was owned by New Jersey-based Holman Enterprises, closed down after Metro Ford purchased it for an undisclosed amount. If the Coral Gables sale goes through, Hines will have to get past plenty of hurdles to obtain the necessary permits to build on the site, said William Kerdyk, president of Coral Gables-based commercial real estate firm Kerdyk Real Estate. The site being assembled includes properties in both Coral Gables and the city of Miami that are zoned for liberal commercial use. More density would be allowed on the Miami parcels than the properties in Coral Gables, which has more strict height limits on mixed-use buildings. Any delay redeveloping the dealership site wouldn’t hurt Hines.
With the national economy in the tank, holding off on completing the project for several years would be a safe strategy, said Kerdyk, who is also vice mayor of Coral Gables. “Hines is looking at several years before being able to get started on construction,†he said. “The approvals are further complicated by having two municipalities involved. They will have to deal with logistics, such as the street [Southwest 39th Avenue] which bifurcates the site. But two years from now things will change, and Hines is probably not so concerned about moving rapidly.â€
The site, which is close to U.S. 1 at the intersection of Ponce de Leon Boulevard and Bird Road, draws heavy vehicle traffic, Kerdyk said. A project with a high-end, ground-floor retailer supported by offices above would be the best strategy, he said. “The whole key to that site is that people do not walk in front of it, so you have to create interest in a retail component,†Kerdyk said. “It could be a destination showroom type of retailer, maybe a high-end furniture store, with a bank. A boutique store is not going to make it there.†The property is across the street from high-end car dealer The Collection and blocks from Metrorail. The neighborhood also has a strip club and includes industrial uses. If Hines includes office space, it would be competing with nearby office-condo developments Merrick View and Miami Green. The property is helped by the proximity of mass transit, Kerdyk said. “This is a very good location for an office building with access to downtown Miami and the Coral Gables central business district,†he said. “It would be easy for workers to take the Metrorail, and there is a trolley stop.â€
Eric Kalis can be reached at (305) 347-6651.
C.A.R.S. Internal Memo
From: Melanie Gonzalez
Sent: Monday, January 26, 2009 8:31 AM
To: All Coral Gables; All Fort Lauderdale
Subject: CAWF Press Coverage — Dow Jones
Struggling To Sell Cars, Auto Dealers Find Comfort In Land
By A.D. Pruitt Of DOW JONES NEWSWIRES 23 January 2009 15:02
NEW YORK (Dow Jones)–Ed Williamson’s Saturn dealership, located in front of a Wal-Mart and Sam’s Club in Doral, Fla., sits on a prime piece of commercial real estate. That gives the veteran car dealer some comfort if General Motors Corp. (GM) decides to discontinue its Saturn brand. “The
bad news is, it will go away. The good news is, we got a nice piece of property to sale,” said Williamson, who owns four dealerships in the Sunshine State and has been in the car sales business for 41 years.
The financial crisis in the U.S. auto industry has fueled a massive wave of consolidation among auto dealerships, as well as store closings. To compensate for declining profits in car sales, auto dealers are seen putting their properties up for sale, which in many cases are more valuable than their business. The trend stands to be at least one bright spot for owners of retail real estate as the industry is weakened from declining property values and rising vacancy rates.
“We have a little saying here: Our dealers are making record sales on land, not on the actual sales of the cars,” said Michael Fay, president of Colliers Automotive Real Estate Services Group, a unit of Colliers International. He noted that many dealers are located in attractive locations, like urban infill areas. “A lot of these dealers were selling up to 170 cars a month. They are down now to a low of selling 30 cars to 60 cars a month,” Fay said. “This goes across all product lines,” with the exception of some foreign cars. He also said a lot of his clients prefer to keep the fact they are selling their properties confidential to avoid disrupting business.
Grappling with one of the worst automotive sales downturns in more than 15 years amid fierce foreign competition and a deepening recession, the nation’s auto makers have been forced to seek federal aid. Underscoring the malaise, GM this week reported an 11% global drop in 2008 vehicle sales, relinquishing its crown as the world’s biggest auto maker to Toyota Motor Co. (TM) after 77 years.
“Because of the state of the business, I think there’s an awful lot of dealerships that are losing money and have been in the last six months,” Williamson said. “Because of that, you’re going to see more and more dealers trying to sell their land and buildings.”
Many auto dealers own their real estate and likely purchased the land many years ago at comparably favorable prices. Even though property values have sharply declined over the last two years, they can still reap big profits. For instance, Fay said he has an auto dealer client that shut down his shop and marketed the property in 2008. The real estate went under contract for $23 million, but the buyer pulled out. “Now, we’d be lucky to get $18 million,” for the land, he said. However, he said the dealer brought the land for less than $2 million roughly 20 years ago.
Williamson bought his stand-alone Saturn store spanning 130,000 square feet for $16 a square foot in 1994. He said a property nearby just sold for $50 a square foot. “A lot of dealership properties have appreciated so much that if the dealers were charging themselves the appropriate rent for the value of their real estate, they probably couldn’t afford to be in business,” Williamson said.
Williamson hasn’t sold any of his dealerships yet, but he has pared back and consolidated brands at his three other stores, were he sells Cadillacs, Hummers, GMCs and Pontiacs. “We’re doing everything we can to (make) them all profitable,” he said. “The more brands you put in a facility, the more sales volume – not just for the vehicles, but for service and parts sales as well.”
Paul Taylor, chief economist for the National Automobile Dealers Association, said about 700 dealerships closed in 2008. “We think that number moves closer to 900 in 2009 because of the impact of (limited) financing.” “On the bright side, the moderation of gasoline prices helped a wider range of vehicles compared to the summer of 2008 when customers were only looking for high fuel-mileage sedans,” he said.
Last month, GM said in its long-term restructuring plan it expected the number of GM retailers to decline to 4,700 from 6,450 by 2012, mainly in metropolitan and suburban areas where the market is oversaturated.
As with all real estate, location is paramount. Industry experts say auto dealers looking to unload their land will do better if they are located in high-density and very developed areas. Interested buyers include developers of shopping centers or bigbox retailers. Medical and mini-storage buildings are also popping up as replacement tenants.
Jeff Adkison, senior vice president of development and asset strategy for Jones Lang LaSalle Inc. (JLL), said cities also have a financial stake in who takes over the property. He said for years, municipalities have courted dealerships and auto malls because they generate great tax revenue. “If they do repurpose the land, (cities) typically want to make sure that they get some revenue … i.e. another car dealer or big-box retailer,” Adkison said.
About AdAgencyOnline.Net
AdAgencyOnline.Net started reviewing automotive advertising vendors and new technologies after their introduction during the 2008 NADA Convention in San Francisco. In addition to providing free creative, hosting online Dealer 20+ Groups and providing links to “preferred automotive advertising vendors†the site also hosts several blog talk radio shows focused on the auto industry and cutting edge automotive advertising vendors and applications.
AdAgencyOnline.Net has a loyal audience of automotive advertising agencies, auto dealersThe site features applications used in both virtual and real world selling processes including DMS and CRM applications provided by established auto industry vendors such as ADP and BZ Results., auto industry vendors and O.E.M. representatives that rely on the site to find and review vendors, applications and new technologies to maximize their R.O.I.
Ad Agency Online L.L.C has also been engaged by a number of new automotive advertising vendors not yet recognized by the mainstream automotive advertising industry that have been featured on WAAOL including Argistics – AutoTransaXion, SiSTeR Technologies - Video CarLot, EveryCarListed.Com, DealMaker.Com, CityTwist.Com, Bulldog Marketing Technologies, LeadConverter, Gumiyo, Kihon Media, CarFolks.Com, Ai Dealer, NeoSynergy and Laser Stream Video.
A growing number of respected automotive advertising experts have been interviewed on AdAgencyOnline.Net including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Brian Ferris and Spencer Sterling from DealMaker.Com, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Len Critcher from ecarlist.com, Tim Zierden from AAX, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co., Kevin Schwartz and Rick Rochon from AdSymetrix, Bruce Cerbone from Argistics, Scott Davis from Bulldog Marketing Technologies and most recently Matt Watson and Douglas Kinney from VinSolutions.
About Philip Zelinger
Philip Zelinger invested twenty five plus years in the retail auto industry as a general manager and dealer principal before shifting his focus to automotive advertising when he accepted a position as the C.O.O. of a national automotive advertising agency in 1998 before leaving to found Ad Agency Online, L.L.C. in December of 2001. Ad Agency Online L.L.C. is a national network of independent affiliated automotive advertising agencies, production partners and preferred automotive advertising vendors linked by the online communication / distribution system developed by Mr. Zelinger. As the author of two books on the auto industry, including a career training guide titled “How To Sell A Car,†Philip is a nationally recognized authority on automotive advertising.
For more information on C.A.R.S. or New Wave Automotive, LLC auto dealers and automotive advertising agencies may contact Ad Agency Online, L.L.C. through AdAgencyOnline.Net. Automotive advertising vendors, automotive advertising agencies and auto dealers that would like to be considered as a “preferred automotive advertising vendor†on AdAgencyOnline.Net and/or to hire Ad Agency Online, L.L.C. can contact Philip Zelinger at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, Bz, CarFolks.Com, CityTwist, colliers abood wood-fay real estate, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, DrivingSales.Com, EBAy Motors, ecarlist, EveryCarListed.Com, Gumiyo, Jim Ziegler, JMsolutions, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, Results, SiSTeR, vAuto, veeple, Video CarLot
Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net has announced that their vendor/client – EveryCarListed.Com,(ECL), – will be naming the Advisory Panel for their new social networking site, “Auto Industry Insightsâ€,(AII), during the NADA Convention scheduled January 24th through January 27th 2009 in New Orleans. AII will be linked to the inventory based automotive advertising website provided by ECL and it is expected to be online before the end of the first quarter in 2009.
The search for automotive advertising experts to contribute their insights and link their online networks to AII was first introduced on the blog talk radio station hosted on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger invited his online audience to submit their applications or suggested contributors during his blog talk radio show, “Lunch With Phil Discussing Automotive Advertising.†The search for auto industry insiders with an established following is intended to help in the development of a new auto industry social networking site linked to EveryCarListed.Com. A number of yet to be named nationally recognized automotive advertising experts have committed to contribute articles and editorial support for the new “blog†forum. Auto dealers and customers will also share their online experiences with site visitors to EveryCarListed.Com on AII, however, the Advisory Panel will only include selected consultants from the retail auto industry and/or the automotive advertising industry.
The social networking site being developed for EverycarListed.Com will to provide added value to site visitors who will be able to gain insights into aspects of the auto industry that are not available from other online channels. Several blog talk radio shows are featured on AdAgencyOnline.Net with a similar agenda including “Lunch With Ralph Discussing Automotive Advertising†– hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, and “Automotive Advertising Experts.†It is widely rumored that the panel for AII will be selected from previous guests on these shows, however, qualified applicants willing to contribute their time and wisdoms to the site are invited to submit applications for consideration.
The auto industry is demanding reductions in automotive advertising budgets and social networking sites have been proven to maximize the R.O.I. for auto dealers for their automotive advertising dollars. As a result, Ad Agency Online, L.L.C. has expanded their suggested use of blog talk radio, online social networking sites and blogging which has become an integral part of their online marketing plans.
Cutting edge Internet based automotive advertising technologies and applications are reviewed daily by Philip Zelinger in interviews conducted on his blog talk radio shows featured on WAAOL. The new platform being developed for EveryCarListed.Com will use many of the resources being developed by AdAgencyOnline.Net and both online networks will benefit from the shared relationships.
AdAgencyOnline.Net has developed an audience of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives anxious to listen and learn from the auto industry insiders and automotive advertising vendors featured on the networking community. DMS and CRM providers that have earned a “preferred automotive advertising vendor†status on the site include ADP and BZ Results. Conversion tools are also a prime focus on the site with LeadConverter suggested as a conventional staffed chat and click to call solution and Argistics earning recognition with their 2 way video platform –AutoTransaXion – that provides a real time customer interaction tool linked to an auto dealer’s DMS and CRM.
Other respected automotive advertising vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools and most recently – CityTwist – a DIY self serve online email marketing application.
AdAgencyOnline.Net has interviewed a number of automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
Automotive advertising vendors, automotive advertising agencies, auto dealers and hosts of existing auto industry based social networking or blogging sites are welcome to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Panel†and/or to contribute articles to the consumer facing social networking platform , Auto Industry Insights. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, automotive advertising agency, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, colliers abood wood-fay real estate, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, Detroit Trading Exchange, DrivingSales.Com, EBAy Motors, ecarlist, EveryCarListed.Com, Gumiyo, Jim Ziegler, JMsolutions, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, vAuto, veeple, Video CarLot
Ad Agency Online, L.L.C., (AAOL), has added another leveraged resource for their network of independent affiliated automotive advertising agencies to extend their services through the use of a new auto industry social networking portal they are creating for their vendor/client – www.EveryCarListed.Com. The automotive advertising agencies linked by the Internet based communication / distribution system developed by AAOL have been promoting EveryCarListed.Com as a preferred automotive advertising vendor on the free auto industry social networking portal – http://adagencyonline.net – hosted by AAOL.
The auto industry has turned to the Internet for cost effective ways to market to consumers. Auto dealers have instructed their automotive advertising agencies to find vendors that can provide cutting edge applications to help them sell vehicles and service. AAOL promotes AdAgencyOnline.Net as an auto industry focused social networking site that benefits automotive advertising agencies, dealers, vendors and consumers alike by finding and featuring Internet based technologies and applications that integrate proven real world selling processes with the virtual showrooms being built on the World Wide Web. The success of AdAgencyOnline.Net and the growing use of social networking sites like Face book, Twitter and too many more to mention have prompted AAOL to integrate similar consumer facing forums into their client’s websites to provide additional information and earn the trust of site visitors. Social networking sites provide an open forum that allows consumers and auto dealers to share experiences as well as ideas when deciding who to do business with. The added value of increasing the search engine optimization, SEO, of the parent site makes the extended exposure an even more effective marketing tool for auto dealers.
AAOL has announced the development of an integrated social networking blog based site – “Auto Industry Insights†– that they will be linking to EveryCarListed.Com, (ECL). ECL is an automotive advertising website hosting the inventory of thousands of auto dealerships and millions of vehicles with one million unique monthly visitors projected by the end of the 1st quarter of 2009. ECL will be further leveraging their site traffic by developing reciprocal links with established auto industry blogging sites and auto industry experts with a loyal following of consumers and/or auto dealers. The links are a welcome SEO tool for ECL, however, the blogs and the related information that they will provide to site visitors, dealers and consumers is a more valued resource.
The online audience provided by the contributors to “Auto Industry Insights†will supplement existing and pending online strategic partnerships, conventional and Internet advertising investments and projected search engine marketing, (SEM), investments made by EveryCarListed.Com. As a result, the site traffic to ECL is expected to exceed two million visitors by the 4th quarter of 2009. The leveraged site traffic of ECL with that of the selected auto industry social networking sites will provide a combined audience and SEO far greater than what the individual sites could produce. Site visitors will also benefit from the opportunity for consumers, automotive advertising agencies, auto industry vendors and OEM representatives to share best practices and to listen, learn or teach about all aspects of the auto industry.
Auto dealers that post their inventory on ECL will also be contributing posted discussions along with consumers that open an online account with ECL. The open forum will allow consultants, auto dealers and customers to share insights not otherwise available in either the real or the virtual world and it is a key differentiator for this forum as well as ECL which will benefit everyone that is involved. The “transparency†provided by this exchange of shared information and real world experiences represents the future use of the Internet to conduct business and AdAgencyOnline.Net is an example of a successful site targeted to the auto industry that has proven its value to attract new business in an otherwise down market.
Philip Zelinger is the President of Ad Agency Online, L.L.C. and host of the automotive advertising networking site – AdAgencyOnline.Net. The automotive advertising resource / networking portal features a blog talk radio station – WAAOL, All Automotive Advertising News All The Time . Mr. Zelinger hosts several blog talk radio shows, such as “Lunch With Phil Discussing Automotive Advertising,†to review potential automotive advertising vendors to be featured on AdAgencyOnline.Net. More recently, he has used the online forum as an open business meeting to invite auto industry insiders with an established online audience to join him on the new auto industry social networking site he is developing for EveryCarListed.Com. Mr. Zelinger stated that the response from his online friends and fellow auto industry consultants has been extremely gratifying. The first meeting of the “Advisory Counsel†for the shared portal – “Auto Industry Insights†– will be held at the NADA Convention in New Orleans between January 24th and January 27th 2009. The qualified and experienced auto industry insiders and automotive advertising experts that have committed their time, wisdom and existing auto industry social networking sites to this shared opportunity insures that the site will be a valued platform and leveraged resource for all of the contributors.
Dale Boone and Darrell Campbell from EveryCarListed.Com will be reviewing applicants to select six of the “best of the best†to serve on the senior advisory panel and to contribute articles and reciprocal links to the portal. Mr. Zelinger confirmed that Ralph Paglia, the host of an auto industry networking site, www.automotivedigitalmarketing.com ,(ADM), has been offered and has accepted the first seat on the panel. Ralph is the National Director of Digital Marketing for ADP and he also hosts a blog talk radio show on AdAgencyOnline.Net called, “Lunch With Ralph Discussing Automotive Advertising.†It is expected that some of the other panel members will be selected from guests that were previously interviewed on another of the blog talk radio shows on WAAOL, “Automotive Advertising Experts.â€
The auto industry is following the direction of the automotive advertising agencies linked by Ad Agency Online, L.L.C. to develop their own social networking sites. Many of the auto dealer and vendor clients of AAOL will be monitoring the success of ECL’s “Auto Industry Insights†to help design their own linked forums. Ad Agency Online, L.L.C. is responsible to monitor and manage the automotive advertising applications that they promote to maximize the R.O.I. for their clients and they are confident in the anticipated success of the one that they are developing for ECL. Philip Zelinger stated that “Blog talk radio, online social networking sites and blogging should be an integral part of any comprehensive online marketing plan and the new site to be hosted by ECL promises to be the best example of leveraged online resources to date.â€
AdAgencyOnline.Net has matured an online following of automotive advertising agencies, auto dealers, auto industry vendors and O.E.M. representatives that have shared in the success of their auto industry facing portal. The featured applications on the site include DMS and CRM providers, such as ADP and BZ Results, as well as conversion tools such as LeadConverter’s staffed chat application that functions as an outsourced BDC and Argistics two way video platform –AutoTransaXion – which links to an auto dealer’s DMS and CRM allowing for real time online negotiations leading to an appointment or an actual sale without ever leaving their application.
Other vendors featured on AdAgencyOnline.Net and/or represented by Ad Agency Online, L.L.C. that are being considered to participate with the ECL online blogging site include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool for website visitors, NeoSynergy – an automotive advertising portal with AOL Auto and their application, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, and most recently – CityTwist – a DIY self serve online email marketing application.
AdAgencyOnline.Net has also conducted interviews with respected automotive advertising experts that have been invited to participate in the EverycarListed.Com forum including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
Automotive advertising vendors, automotive advertising agencies and auto dealers who have an online audience through their own networks or blogging sites are advised to contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or to visit AdAgencyOnline.Net at http://adagencyonline.net to apply for a position on the “Advisory Counsel†and/or to contribute articles to the consumer facing social networking platform being developed for EveryCarListed.Com. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in AAXâ„¢, ABN, ADM, ADP, Ai Dealer, auto dealers, auto industry, automotive advertising, Automotive Broadcasting Network, Brian Ferris, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, Dealer.Com, DealerRefresh.Com, DealMaker.Com, Detroit Marketing Company, DrivingSales.Com, EBAy Motors, ecarlist, Gumiyo, Kihon Media, laser stream video, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, Spencer Sterling, Uncategorized, vAuto, veeple, Video CarLot, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, automotive advertising agency, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, colliers abood wood-fay real estate, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, Detroit Trading Exchange, DrivingSales.Com, EBAy Motors, ecarlist, EveryCarListed.Com, Gumiyo, Jim Ziegler, JMsolutions, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, vAuto, veeple, Video CarLot
Automotive advertising agencies are travelling in unchartered waters when advising their auto dealer clients in today’s troubled times. AdAgencyOnline.Net is a welcome resource for automotive advertising agencies that prefer to rely on established real world media to market to the growing number of Internet car shoppers. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net, uses his blog talk radio station – WAAOL, All Automotive Advertising News All The Time – to review cutting edge automotive advertising applications for consideration by his affiliated agencies, auto dealer clients and site visitors. CityTwist is the newest automotive advertising vendor to earn the support of AdAgencyOnline.Net with their self serve email marketing application tied to an Internet based resource of email templates and a database of 250 million qualified customers.
The auto industry is focused on cutting automotive advertising budgets without reducing market share. Ad Agency Online, L.L.C. and AdAgencyOnline.Net are able to deliver more for less by using newly developing digital marketing applications and internet based resources to maximize the R.O.I. for their auto dealer clients. CityTwist is an example of a new Internet based automotive advertising solution that relies on a proven direct marketing tool – email.
Philip Zelinger interviews a variety of interesting automotive advertising insiders on the blog talk radio shows featured on WAAOL, including “Lunch With Phil Discussing Automotive Advertising†– an open business meeting with his affiliated offices, “Lunch With Ralph Discussing Automotive Advertising†– hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, and “Automotive Advertising Experts†that airs every Friday from 12:00 Noon to 12:30 PM EST. Ken Schwartz, the President of CityTwist, will be interviewed by Philip Zelinger on this week’s Automotive Advertising Experts show with the online audience invited to call-in questions in a problem/ solution format.
The auto industry is reacting to the shrinking economy by reducing automotive advertising budgets. The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients. Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, http://blogtalkradio.com/adagencyonline .
AdAgencyOnline.Net has attracted an online following of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that share their vision to “blur the line between the real and the virtual automobile dealership showroom.†The free automotive advertising resource portal hosted by Ad Agency Online, L.L.C. and their affiliated automotive advertising agencies focuses on the shift to the Internet by reviewing cutting edge applications on the site and then recommending only the best as “preferred automotive advertising vendor’s†for their auto dealer clients and site visitors.
AdAgencyOnline.Net and Ad Agency Online, L.L.C. represent DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM as well as a variety of applications involved in all aspects of operations in both the real and the virtual world. Some of the more recognizable vendors that are currently featured on AdAgencyOnline.Net and/or that are represented as vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive, EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools and most recently – CityTwist – a DIY self serve online email marketing application.
The Automotive Advertising Experts show on AdAgencyOnline.Net has featured interviews with many nationally respected automotive advertising insiders including; Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
Automotive advertising vendors are selected to be featured on AdAgencyOnline.Net based on their ability to reduce costs for automotive advertising agencies and auto dealers who have banded together to solve common problems. Automotive advertising agencies are invited to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are welcome to apply as a preferred vendor and auto dealers are able to listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†###
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Posted by: Phil Zelinger in Uncategorized, tags: AAXâ„¢, ABN, ad agency online, adagencyonline.net, ADP, AdSymetrix, Ai Dealer, Argistics, auto dealer, auto industry, automotive advertising, automotive advertising agencies, automotive advertising agency, Automotive Broadcasting Network, AutoTransaXion, blog talk radio, Bull Dog Marketing Technologies, BZ Results, CarFolks.Com, CityTwist, colliers abood wood-fay real estate, DealerRefresh.Com, DealMaker.Com, Detroit Trading Company, Detroit Trading Exchange, DrivingSales.Com, EBAy Motors, ecarlist, EveryCarListed.Com, FordDirect.Com, Gumiyo, Jim Ziegler, JMsolutions, laser stream video, Lead Scoring, leadconverter, nada-24, NeoSynergy, philip zelinger, R. L. Polk & Co., Ralph Paglia, SiSTer Technologies, vAuto, veeple, Video CarLot
In today’s troubled auto industry it is common to blame the O.E.M.s – specifically the “Big Three†including General Motors, Chrysler and Ford – for the problems being faced by auto dealers and their automotive advertising agencies. Philip Zelinger, the President of Ad Agency Online, L.L.C. and host of the free automotive advertising portal AdAgencyOnline.Net, challenged that negative opinion – of Ford at least – when he commented on his respect for a group of Internet professionals at FordDirect.Com. This highly experienced group has earned a reputation with Ford and Lincoln/Mercury Dealers as being part of the solution, not the problem.
Mr. Zelinger used his blog talk radio station featured on AdAgencyOnline.Net – WAAOL, All Automotive Advertising News All The Time – to pass on his respect for the “team effort†that he found in dealing with FordDirect.Com on many levels. His comments preceded an “encore†review of a preferred automotive advertising vendor – Argistics and their customer interaction application, AutoTransaXion – on the popular blog talk radio show featured on WAAOL, “Lunch With Phil Discussing Automotive Advertising.†The show aired on Wednesday, December 17th 2008 in a special early morning time slot, 8:00 AM to 8:30 AM EST. Philip opened the show with a discussion of the shrinking auto industry and its impact on automotive advertising agencies including an “honorable mention†for the “glass is half full†philosophy that he witnessed at FordDirect.Com in a recent visit to Detroit.
FordDirect.Com provides “leads†gathered on their site, http://forddirect.com , to Ford Dealers which are then distributed based on their location. They also provide website design and hosting services for approximately 5,000 Ford and Lincoln/Mercury dealers who have learned to trust the Dearborn based automotive advertising and Internet professionals to help them develop an online presence that they could not accomplish on their own. Additionally, FordDirect.Com has established relationships with many online resources that they offer to their auto dealer clients, including EveryCarListed.Com. EveryCarListed.Com is a vendor/client of Ad Agency Online, L.L.C. that hosts an automotive advertising website with a direct link through FordDirect.Com to post all Ford CPO vehicles in free listings for their Ford Dealers. FordDirect.Com offers a variety of leveraged resources to benefit their auto dealer clients, with many more pending, which earned them the respect and support of AdAgencyOnline.Net.
AdAgencyOnline.Net is supported by a loyal audience of automotive advertising agencies, auto dealers, automotive industry vendors and O.E.M. representatives that are committed to “blur the line between the real and the virtual automobile dealership showroom.†The free automotive advertising resource portal is hosted by Ad Agency Online, L.L.C. and their independent affiliated automotive advertising agencies. The online networking community is able to capitalize on the shift to the Internet by reviewing automotive advertising vendors that are developing cutting edge applications and then featuring the “best of the best†on the site as preferred automotive advertising vendors for their auto dealer clients and site visitors.
The auto industry is reacting to the shrinking economy by reducing costs on all levels, including reductions in staff and automotive advertising budgets. The solution provided by Ad Agency Online, L.L.C. and AdAgencyOnline.Net is to use technology and internet resources to monitor and manage their automotive advertising campaigns to maximize the R.O.I. for their auto dealer clients. Many new Internet based automotive advertising solutions are being reviewed by Philip Zelinger in interviews conducted on the blog talk radio shows on WAAOL, including the “Lunch With Phil Discussing Automotive Advertising†show which is presented as an open business meeting with his affiliated offices at http://blogtalkradio.com/adagencyonline .
Another popular show is “Lunch With Ralph Discussing Automotive Advertising†hosted by Ralph Paglia, the National Director of Digital Marketing for ADP, that runs every Thursday between 12:00 Noon and 12:30 PM EST. AdAgencyOnline.Net also hosts the “Automotive Advertising Experts†show every Friday in the same 12:00 noon EST to 12:30 PM with auto industry insiders invited to share best practices with the online audience in a live call-in format.
AdAgencyOnline.Net features a variety of non-competing “preferred automotive advertising vendorsâ€on the portal and Ad Agency Online, L.L.C. is representing a growing number of them. Selected vendors include DMS and CRM providers such as ADP and BZ Results, chat programs from LeadConverter and Argistics with their 2 way video platform –AutoTransaXion – that links a dealer’s website to his DMS/CRM. The site features a diverse group of applications involved in all aspects of operations in both the real and the virtual world.
Other respected Internet based vendors on AdAgencyOnline.Net and/or vendor/clients of Ad Agency Online, L.L.C. include; CarFolks.Com – an auto industry social networking site, Laser Stream Video – an Internet focused video production application with enhanced vSEO capabilities, SiSTer Technologies Video CarLot – an automated video application linked via a dedicated API with You Tube to provide a uniquely effective vSEO tool, Gumiyo – a universally applied mobile channel platform, DealMaker.Com – providing a new website that connects buyers and sellers in a real time market driven “many to many†online negotiation, Kihon Media – an online magazine and third party website operating as a database marketing tool for auto dealers, CityTwist – a DIY online email marketing application, Bulldog Marketing Technologies – a direct database marketing system with a unique filter, “ConsumerClense,†that eliminates customers who no longer own the vehicle attributed to them in the DMS saving on marketing costs and enhancing communications to better relate to the customer’s current vehicle ownership, Ai Dealer – an online transaction tool that offers a self serve desking tool f or website visitors, NeoSynergy – an automotive advertising portal with AOL Auto, Best Deals, allowing convenient updates to posted vehicle information to keep them competitive and EveryCarListed.Com – an inventory based automotive advertising website that offers a free listing to auto dealers and individuals with upgraded marketing packages that integrate a variety of state of the art conversion tools.
Previous interviews of respected automotive advertising experts on AdAgencyOnline.Net included Clayton Stanfield from EBay Motors, Mark Boyd and Mark Dubis from CarFolks.Com, Jared Hamilton from DrivingSales.Com, Dale Pollak from vAuto, David Wassmann from NeoSynergy, Jerry Daniels from Automotive Broadcasting Network, (ABN), Terry Alling from Kihon Media, David Marod from LeadConverter, Mike Parsons from Laser Stream Video, Brian Hoecht from Ai Dealer, Ralph Paglia from ADP and host to the auto industry social networking community ADM, Jim Ziegler, motivational speaker and consultant to the auto industry, Jeff Kershner, ecommerce director for The Mile One Automotive Group and host of the auto industry social networking forum DealerRefresh.Com , Jeff Raab from the Detroit Trading Company, (DTX), Tim Zierdon from JMsolutions AAXâ„¢, Mike DeCecco from Dealer.Com, Ken Schwartz from CityTwist, Michael R. Spadafore from R. L. Polk & Co. and most recently Kevin Schwartz and Rick Rochon from AdSymetrix.
These automotive advertising vendors were selected based on their ability to reduce costs and improve the efficiency of staff for automotive advertising agencies and auto dealers that are challenged with shrinking bottom lines in a troubled auto industry. Automotive advertising agencies are able to join Ad Agency Online, L.L.C. as an affiliated agency, automotive advertising vendors are invited to apply as a preferred vendor and auto dealers can listen and learn from auto industry insiders by visiting AdAgencyOnline.Net and tuning into WAAOL. For additional information contact Philip Zelinger directly at pzads@bellsouth.net, call him at 888-796-2228 or visit AdAgencyOnline.Net at http://adagencyonline.net. To quote Philip Zelinger, “Help is only a click away!†###
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